Business Model Innovation

The fourth part of the series shows how innovations come into being and what myths they are associated with.
For more information on BMI see www.bmilab.com/
For more information check out our global bestseller Business Model Navigator, 2nd ed. 2020 www.amazon.com/dp/129232712X/ref=rdr_ext_tmb
© University of St.Gallen (HSG)
Text & Concept by Prof. Dr. Oliver Gassmann (www.alexandria.unisg.ch/persons/Oliver_Gassmann or item.unisg.ch/en/divisions/innovationmanagement)
Production: www.zense.ch
Academic Director of the video series: Prof. Dr. Thomas Beschorner
To watch the first "Little Green Bags" video on corporate social responsibility (CSR), please go to kzbin.info/www/bejne/e2GxnHqqg7qSb9k
To watch the second "Little Green Bags" video on the ten myths of entrepreneurship, please go to kzbin.info/www/bejne/fWnKg56AbsihsNE
To watch the third "Little Green Bags" video on the energy revolution, please go to kzbin.info/www/bejne/a53GmHqpaLqInZY
Learn more online: bit.ly/17dU7pP
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[@Arthurdbsxx]

That was the clearest and the best video i ve ever seen. Man that should take so much of time. Cutting the small papers clouring and drawing the stuffs

[@bethaniestar1]

Great summary, was fun to watch and made so much more sense than lecture slides. Thanks!

[@paulinaadjei4596]

Really exemplified innovation in content, style and delivery. This is great

[@DrOukal]

It’s one of the most wonderful video I have seen about innovation. Thank you so much for sharing

[@alexandreamarante5777]

One of the greatest contents I have ever seen. Thank you for the video!

[@SDRsUnited]

This presentation was out of this world. It was done really really good!

[@DrEaswarKrishnaIyer]

I liked this video. Inspired me to create one on 'Reinventing Business Models" - a sheer necessity during COVID times.

[@Larry21924]

This is absolute perfection. I recently read a similar book, and it was absolute perfection. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight

[@slaniss]

J'adore ce vidéo! Il est juste...Parfait!!

[@Irfansyakirwidyasa]

well prepared video. I own the book "business model navigator". you make this book alive. keep up the good work

[@piotr1112]

So simple, so powerful!

[@wii60own]

amazing video learnt so much in such a short amount of time. Thanks guys.

[@bonnypaul6877]

Kool, & efficiently explained. Its not really about the competitiveness but to add constructive value & innovate .

[@Healnlearn]

The business model framework that I know of has the key question "Why" in the middle". I find it much more relevant actually. Anything that is done without the human element of the creator, the meaning one puts behind creating a business model is only partial. The other questions remain, of course. 1.Why? 2. Who? 3. What (a) do I offer, b) is my value proposition)? and 4. How?... What'do you think?

[@fabricejoseph9214]

omg well done! Innovating to keep the viewer engaged! great job

[@timv2955]

Great Video! great information delivered in a wonderful presentation.

[@ClassicalMchannel]

top video, complex staff easily explained in few minutes.

[@veraribeiro3987]

Love the presentation. Very innovative. Good contents.

[@raphaelsapucaia626]

Muito bom. Parabéns pela explicação.

[@HambaAllah-vp9tp]

Thank u so much... This video really help me 😊

[@sameeraekanayake8858]

HI this is great .... you guys have done a good job. Only few minutes to understand business model innovation ... GREAT Keep it up

[@HSGUniStGallen]

Thanks for your feedback!

[@marouanemhaidi9063]

I would like to thank you for this video beautifuly designed, i want to ask you just about the software that you used to make animations of this video. thkx

[@Bill0102]

I'm captivated by every word. I read a book with similar content, and I was completely captivated. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight

[@oeurnkoem7171]

Greatest Piece of Work.

[@uirajatmal]

wow information in a wonderful presentation.!!

[@FREELANCE782]

It is great to watch.

[@raziyababayeva]

The best video i have ever seen. Thanks!

[@itemhsg]

thanks, we appreciate it!

[@vivektrivedi135]

That was a brilliant representation :)

[@mafismathis8012]

I was looking for this! :)

[@xris31]

all good and great study. Sometimes just doing your current business right is enough for success...

[@TbChallenge]

PPP pllpk no I'll py

[@fergaldownes]

Hey mate, extremely deadly vid that you have here. Nice work.

[@noorsabaha9091]

really good job done . thumbs up!

[@angelyncarrasco4418]

EXCELENT VID!! ... Oh, good idea @VicenteQuintanilla... Would be great to have it in spanish too...

[@Jannn9524]

What is the source used in the statement that 70% of innovations fail due to incompetent management or organisational resistance? Good video, good information, thank you!

[@Anh12342]

thank you so much !

[@mela1380]

Thank you for this 💕

[@romulus1981]

5:57 - Not "falsify", instead "Invalidate"! Great content!

[@rafaelsanches8190]

great video! Tks

[@AnwarRosly]

the cute girl kept me rewinding to the last part before she entered, every single time she appeared! gaddamit focus! focus! LOLs!

[@lyonelscapino6590]

What 's the exact difference between What and the Value Proposition?

[@kristinabrodnevskaya7219]

the best video!! a pleasure to watch ahah

[@siddheshchavan]

Great video. i like the concept

[@enkhzullkhagvapurev6628]

great video. is it possible to get written version?

[@mumberepatson6040]

Great work and so nice

[@anabenites7621]

Also applied for SMEs? thanks for the information!

[@rafidzzaman7020]

what are the main summery of this video?

[@mgkkkkk123]

thx ,Great elaboration

[@terryduperon4354]

Great and innovative video.

[@jayhonybee241]

Love it!

[@achmadfauziim9186]

thanks for the video. but i think this video is too fast. but really i appreciate this video. big thanks.

[@bankinmalayalam5013]

what type of animation are done?

[@YourFirst100k]

Good job!

[@walterrodriguez9550]

wow this is great!

[@thonguyenthi3464]

Thank you very much

[@nihadalemam4369]

very good effortes and it is very benifets filems

[@user-xu5eu8po7f]

I don't know why such a good quality education material, should have a loud music on the background, which makes following the presentation difficult... Why not make it quite so we can focus

[@markganus1085]

For anyone who has ever felt that the system is stifling innovation or that the bottleneck is at the top of the bottle, Management Innovation is the key to unlocking the shackles that bind us to legacy management practices and beliefs

[@alberthvasqueza.8842]

Genial 🙌🏻

[@davidliu6399]

What are some examples of incorrect management behaviors that causes failed change initiatives?

[@avatargirase]

Awesome Quote :- Today's success is the enemy of the tomorrow's success.

[@rokcarter7954]

not always eg, google, apple, coca cola were and are always successful. But to prolong their success just following the current pattern of success doesn't work forever. If you are ready to upgrade every success attempt then you'll be successful today as well as tomorrow.

[@youngrock5717]

I think you missinterpreted this qoute, It basicaly means don't rest on past success's . If a people are successful today, most tend to rest on that success until life smacks them back down to earth.

[@NaveenKumar-vj9sc]

Yeah, it basically means, don't do Business-as-usual but rather be ready to prepare for the change in this VUCA world using foresight and innovation tools.

[@artinmayur]

Where can I find that 55 ways?

[@Bolerophon]

Great video! What are the 55 business model patterns? Is there an overview available of? P.S Johanna is stunning

[@HSGUniStGallen]

Thanks for your feedback! Have a look at this website for more information on the 55 business model patterns: www.bmi-lab.ch/ 

[@ziyanzhou8405]

I kinda think that in the business mode, the question ' what do u provide for your customer' is a little similar to 'how do u create your value proposition'

[@andrevasconcelos2269]

what are the 55 patterns?

[@HSGUniStGallen]

+André Vasconcelos Please have a look at this website for more information on the 55 business model patterns: www.bmi-lab.ch/

[@yasinarafatbd]

what are the key ideas from this video?

[@supaflylob]

the cute girl kept me watching. well played

[@michellesullivan3927]

They used her as a part of being innovative lol

[@matheusgomes6667]

Seems legit

[@TalhaShaikh2612]

So useful...

[@farisbeg8108]

Where did you provide the study of 55 models to learn from?! 🤔

[@itemhsg]

Check out our book "The Business Model Navigator", 2.nd edition, forthcoming in 2020

[@KeribeeAtKurmond]

HSGUni--this is all that is needed to be known. It needs 3 views to take it all in and if the girl distracts some -so be it. But it needs more videos on each sub set as each revolution you point to needs more detail --BTW -lets get away from Steve--there are many more innovators than just him and when you are in manufacturing with a CNC lathe it is very hard to relate to IT

[@anantkhandagale9165]

What are 55 business model patterns?

[@HSGUniStGallen]

The "55 business model patterns" refer to a book by Oliver Gassmann. You can find more information about the "55 business models" here: www.alexandria.unisg.ch/240196/

[@rayhanazhari3930]

great

[@ipodhuman11]

Her name is Johanna Kohlmünzer...

[@AshiksTechVlog]

Why all these videos should have background music at all!?

[@elfank0o0sh]

very amazing video ,, i need to make something like this video but i need to know what is the program you use in the video .. plz ??

[@HSGUniStGallen]

Dear mohamed Mohamed, this is all handmade :) Kind regards, Marco

[@elfank0o0sh]

thank you for replay to me ,, but i still can not understand the motion in the video ,, how to make it ??

[@HSGUniStGallen]

There is a video "Behind the scenes", unfortunately there is no translation (yet): bit.ly/2j8sB3A More information on the series in general you can find here: bit.ly/1JpQGL0 Kind regards, Marco

[@vicentequintanillaarana9760]

Great video! I can help you with the Spanish captioning.

[@HSGUniStGallen]

Great! Could you please send us an email to [e-mail] so I can arrange the details?

[@WalterJMendez]

Where can i find the 55 innovation patterns?

[@HSGUniStGallen]

Have a look at this website for more information on the 55 business model patterns: www.bmi-lab.ch/

[@GospellnspirationTV]

Download the pdf below: www.im.ethz.ch/education/HS13/MIS13/Business_Model_Navigator.pdf

[@WalterJMendez]

bashcode2000 Great!.. Thanks!

[@benfrombc]

@@GospellnspirationTV this pdf link is not working

[@shyamitrgc]

So you guys follow a razor and blade pattern? :D

[@rafidzzaman7020]

· What are the major issues and innovation concepts presented in the documentary?

[@OverflowCafe]

good video

[@moibe182]

I love that girl!

[@jwolpert]

Great video, but we really need to put to bed the terms "radical innovation" and "sustaining innovation" (sorry CC). Kurzweil's definition of innovation works better: innovation = paradigm shift. From this perspective, we see that innovation is binary and always disruptive, never sustaining. You either changed something on your business model canvas (a good indicator that you've paradigm shifted) or you did not. The word we should use for many things we call "innovation" is really Improvement. Improvement is scalar. You can improve a little bit or a lot. You can radically improve something, but saying that something is a "radical innovation" is like saying something is terrifically terrific. Innovation gurus getting this wrong, imo, has led us into the very tired notion that conflates execution with innovation. Not every innovation comes from the mind of a lone genius, surely, but to say that 'innovation is a team sport' is also not correct. Sometimes it is, and sometimes it isn't. Rather, what is nearly always a team sport for success in business is execution. Hence, most innovation content these days is really about the phase of execution, taking an idea that might have come from one person or a team (or one person standing on the shoulders of many, but not necessarily working together directly) and making it a successful offering. That's awesome. But it isn't really, strictly innovation. Semantics? Maybe. But words matter, and getting our concepts of innovation, improvement, idea, intent, and industrial execution (had to add the 'industrial' there to get the last i-word ) right can help us 'radically improve' how we conceive and build new new things.

[@mohitsharma-ns8rf]

its all about it

[@saud7205]

Nice, but what & where the 55 innovation ?

[@itemhsg]

Check out our book "The Business Model Navigator", 2.nd edition in 2020

[@yoyaya007]

okay thanks, but where can i find the cute girl?

[@AldrinLabs]

In case you haven't found her yet: facebook.com/johanna.kohlmunzer

[@AwangSuryanto]

Ha ha ha..., make the focus little bit confused ya

[@SimonKozlowski]

Ha ha!! Dude that is SO stalker!!

[@GuitarBldr9]

Yo, for real for real, how they hell did you manage to find that??

[@plasticshorts6972]

@@GuitarBldr9 it's in the credits dumbass lmao

[@BEKR933]

Thanks.. what a cute & beautyfull lady 😍😍😘😘😘

[@dannyglover8012]

could you please name some books that are related to this video?

[@HSGUniStGallen]

Have a look at this website with books and working papers on the 55 business model patterns: www.bmi-lab.ch/ 

[@poncotempo]

business model generation

[@felixhofmann3689]

+danny glover The Business Model Navigator

[@vambire02]

Darude-Sandstorm

[@morten-punnerud_engelstad]

Late reply, most or all of this is based on 'Business Model Canvas' from Osterwalder, 'Lean Startup' from Eric Rice, 'Innovators Dilemma' and 'Jobs to be done' from Clayton Christensen.

[@johnjonyrozario7921]

Can I get some reading materials?

[@HSGUniStGallen]

You can find more information on BMI here: www.bmilab.com/ For more Information on the Business Model Innovation Certificate - a certificate of advanced studies set in St. Gallen and in the Silicon Valley - see: item-executives.com/bmi-certificate/

[@johnjonyrozario7921]

Thank you sir,,,,,,,,,,,,,,,,,,,,,,,,

[@ashanindusara]

Important facts

[@karanrucks]

This is such common sense practices. Stop using fancy words to make this sound more important that it is.

[@rishablodha4899]

KP of course commen sense... but common sense only ignored by large number of people .. not only this but everywhere. . about this video, at least he wants u to realise n realign current or upcoming business situation

[@bonniehouse2378]

Yes it is, but you'd be surprise how top management completely throws these 'common sense practices' out of the window too quickly

[@poncotempo]

anyone, who is that girl? :*

[@SachinGanpat]

+Ponco Pamungkas Did you read the credits?

[@exactmodel2360]

Hmm.. Apples sells the same devices back to its customer over and over again lol. they work just a little faster. Now thats a great model.

[@zsumr]

nice

[@KMRKafle]

trust me fellas, you will not be getting anythings besides this pretty face of the cutie's image in mind

[@PsyControL1]

THE GIRL

[@felisc0071]

I missed every bit of information when the girl showed up

[@Zakzattak]

I'm late to this party but I'd like to point out all examples given in this video were of terribly scummy business practices done by those companies and I'd hope people wouldn't take example from them

[@tradetor]

Innovative video making model, use a cute girl and make people rewatch the video. GG

[@avinashnbhatt]

HSGUniStGallen could you please post the SAME video without the GIRL.. She distracted me A LOT... prettiest girl (falling in love) Cheers thanks for the info

[@angrydlc]

not mentioning steve jobs when talking about innovation ( impossible )

[@jasonstazm]

But analogies are bad?

[@israh9727]

Whats that girl name??:P

[@rifkiaria5311]

+israh sepakat It's Johanna Kohlmunzer, stated in the credit