He Saw A Chicken, Then Turned It Into A Billion Dollar Shoe Brand!

By ignoring fashion and going against the trend, these ‘dad shoes’ have gone from practical became cool. But why are chickens on the inside of every New Balance shoe box? And how was Michael Jordan linked to the company before Nike? The reason for both is traced back to how they were used as the foundation to build the most distinctive brand in the market. Going through many phases but never changing - this is the unconventional story of New Balance’s success and how a chicken foot was turned into a multi-billion dollar shoe brand.

[@montyhades]

I knew of these shoes when I joined the Army back in 2000, these shoes were given on day 1, definitely very comfy and ready to use, nothing to break or get used to. fast forward to 2023, still my brand for any day..

[@logansweetin2821]

Thankyou for your service 🤞🏼

[@EmJayGalo_]

I was born on the year you joined the army and now I'm all grown-up, it's still your brand for any day...

[@michaelbullock5567]

Same. Got issued NB in MC boot camp in 98. They were the best shoes Id ever worn. Shin splints almost disappeared immediately.

[@NazriB]

Lies again? FNB Money Chicken Feet

[@edkeaton]

I absolutely love the New Balance brand! They're absolutely comfy and stylish! I own a pair of 608s, which are cross trainers. I plan on getting another pair of NBs sometime soon. I'm very glad to see that the brand is having a moment and are on par with other shoe brands such as Nike and Adidas. 😎👍❤️🙏

[@jayr1404]

I love NB, it's the most comfortable shoes i've ever worn.

[@Chris-qb9uy]

New balance killing the game right now especially with there collabs with ppl like joe fresh goods ,jack Harlow, salehe bembury ,action Bronson.. I can’t wait to work with them.!

[@EmJayGalo_]

Here in the Philippines, when you say chicken feet, it isn't chicken feet... It's Adidas... 😌😌😌😌

[@JTempleton]

I have about 19 pairs of new balances. None of them have a chicken inside the box.

[@JTempleton]

@@MoveoverAndbark It's not there. It's completely blank cardboard.

[@gohurricanes20]

it’s probably just something they did one year to be exclusive and then took it out 🤷‍♂️

[@rangadhampydimarri9486]

I worked in a shoe store and didn’t see them either…

[@grazryan]

I didn’t know about the story and its heritage but I love how it looked and feel. 574!!

[@SpeedyDocDOCARMY]

Would be cool to invest in these companies when they went public with a time machine!

[@jaymesp95]

New balance is independent not public

[@gohurricanes20]

515s are my favorite they’re so awesome

[@chrisstrider]

Always had NB since 1985

[@mischilledeleon4482]

Kudos to the 1st hundred dollar shoes i like 574 model the 1st shoes with technology

[@Jattforce24X]

Proud owner of 2 pairs of NB's 😌 Arishi and Roav ❤ most comfortable shoe.

[@franklaoshi7527]

I’ve got 990v5 , 574, 997, vazzy, 574 leather. And NB are my favorite sneakers ever.

[@kenpisichko1340]

My orthotics are built into my black (leather-like) NB shoes. I get them resoled with Vibram lugged soles every couple of years. They are 10 years old and have steel shanks built into them. Excellent workmanship.

[@vishvakbalmore3663]

Man crocs story next

[@junjunamerica436]

I love the 990v2s

[@nicolasrincon9613]

Love the shoes ...😊

[@Gladiator1972]

Liverpool dropped (exited NB's sponsorship) in 2021 in favor of Nike.

[@ayeTobi]

Can you please make hoka?

[@dorianpruitt2132]

Hip Hop made New Balance not Jack Harlow

[@savagepro9060]

12:39 $40B or $40M?

[@counterfeityao8079]

You didn’t talk about the impact that dc Maryland and Virginia has made with them 👎🏾

[@757CitiesReppa]

He called them “dad shoes” what do you expect?🤷🏽‍♂smh

[@SohoJoe202]

Took the words right out of my mouth. White washing strikes again. I’m from Uptown and everyone I know have been rocking only the best NB’s. From 1500’s, 991’s, USA’s etc for at least 45 yrs! Today 8 out 10 B lack and Brown Washingtonians have at least one pair of 991’s or better.

[@villeveikko1]

Who cares

[@adamdennis2936]

In Taiwan, we just get flat interior, crappy Knock-offs. All the brands! In major stores. Taiwan sucks. If you think I am wrong, come and look.

[@BluesBoy-ij2rb]

Best and most comfortable sneakers I ever bought , nice and wide 4E , the only sneaker that doesn't hurt my feet !!!!........................…...Erik

[@Paul-zu1iv]

I got the shit kicked out of me at school for wearing these - if you wore new balance in the 80s - you were poor!

[@savagepro9060]

Sounds like with a name like New Balance, many falls were experienced!

[@savagepro9060]

@@MoveoverAndbark Butt of Course

[@OverLoadw]

Please stop

[@savagepro9060]

Hmm🤔🤨, the same little poster-boy epitomizes every Rags to Riches story!

[@gilberttello08]

👌👌👌

[@savagepro9060]

What, KFC has a shoe brand?

[@christianvarnardvinzon5056]

❤

[@naghulmx5762]

First comment (Like it Business stories)

[@creatvemnds]

🤖♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️🌞

[@Pfsif]

I don't believe all of these narratives.

[@marshmallowpuff4899]

NBs are the only sneakers wide enough for me . I don’t really have a choice . Marketing is an irrelevance to people with Shrekfeet.😮

[@dwtn81]

As long as New Balance continues to donate to right wing organizations, I’ll never support them.

[@funkforward]

Call me crazy, but Arthur Hall looks like a lady to me

[@madterps]

New Balance is mostly trash, most of their general release shoes are just plastic leather. Their design is garbage too, so you'd have to pay me to get some New Balance.

[@kelgbrown007]

Design is subjective. New Balance were bigger than Jordans in DC at one time.

[@mohamada2177]

I got a collab with action Bronson as my only NB shoe, its starting to grow on me heavy cant lie, materials are pretty insane man

[@thamayor6324]

They been big in Philly at least 20yrs really popular the last 10

[@kelgbrown007]

@@mohamada2177 grey 992 v4 all day.

[@Shadow-lq7rx]

have you worn the 990s?