Busting Beauty BS With Deciem's Brandon Truaxe - Nadine Baggott

[@NadineBaggott]

Some of you are watching this video for the first time or are revisiting after Brandon's untimely death. I would like to say that a respectful silence is what is needed now as the exact circumstances of his death are still not yet known. Everyone can have an opinion however very few people know the facts surrounding Brandon's mental health, his business dealings and his death. so please keep any mean, accusatory comments and thoughts to yourself. My heart goes out to everyone who loved and worked with Brandon. THANK YOU

[@62roxana]

I think what you've said is correct Nadine.. ❤️ I personally was very sad to hear of his death. Brandon got me into using skin care for the first time. As I honestly couldn't afford it. Cleanser and moisturiser were my staples.. He touched my heart, by introducing quality, affordable skin care.. Love you Nadine, you've taught me many good things ❤️

[@heatherleahkparliman3122]

Omygoodness, how tragic. I just watched this video for the first time today and had an immediate admiration for Brandon and his mind and knowledge. This is very sad to read.

[@NadineBaggott]

Cezzlina I never denigrated the man or his products - I simply stated that he had been incredibly rude to some people I know and to some of his followers and that, as a result some youtubers were not mentioning his products. I also added that I did not subscribe to that view and that I would carry on mentioning his products.

[@marinaalex0510]

@@NadineBaggott Nadine, in your video promoting "alternative" products which didn't come even close to The Ordinary ones, without even testing them thoroughly and properly you said (this is an actual copy-paste of the written introduction: "THE ORDINARY REVOLUTIONISED SKIN CARE but has massively fallen from favor because of social media controversy" and then it went " ...if you don't live in the beauty bubble", "... the whole brand has been left with the bad taste in its mouth..." and "there is a lot of pressure within the beauty industry to not mention any of Deciem products and even to blacklist people that mention them". Yes, you did say that it's not where you come from even though "I am not going to judge people for saving money on skincare" sounded patronizing, and "you know what? there are better alternatives" with no foundation that they were in fact better. So, yes - you didn't denigrate the products but did diminish them, and the whole company achievements. Yes, Brandon's behavior was problematic and while it is not appropriate to talk about it now, there is also no point. But then and now there was a place to make another point, that many people myself included have been rising in the comments repeatedly you've never responded to that, so - here it is (as it was) my point: Who are the parties that exerted that pressure? Those who do live in a beauty bubble? And pressure on whom? Blacklisting whom? Smaller influencers? Us commenting? Most of us, consumers don't live in the beauty bubble. We just want products that work at prices that don't include margins of blown up marketing. With active ingredients and without a long list of unnecessary fillers. Also by buying Deciem products consumers support all the people working for the company and doing their job well" For the record - I don't think that my comment is "mean"

[@NadineBaggott]

Marina Alexander exactly my point which is why I never stopped mentioning the products despite any pressure to - and why I continue to recommend them today. All I offered was alternatives for those who had been offended (that did not include me but yes many, many customers and followers on social media and yes some people I know in the industry). I think I trod a very delicate line respectfully and carefully - now to be honest I have had enough of the untrue and often mean accusations from people not involved, who did not know Brandon or were not involved in the whole sad and tragic events of the past year.

[@hk19478]

The beauty industry is full of hypocrites. Brandon sadly didn't fit in. His background was computer science and he thought he could bring good skincare to the masses and be utterly transparent. That doesn't work in a billion dollar industry that's all about money. So sad for him and how judgemental people became towards him. He will always be remembered as a revolutionary in skincare though and people who turned away from him will be forgotten.

[@leono7380]

It DID and does work. The Ordinary is still there!

[@angieagentlesoul]

Full of hypocrites, yes, lots of hypocrites.

[@angieagentlesoul]

I purchased more Ordinary products yesterday.

[@christinemarie3709]

@MiekoNeko I have been following The Ordinary for a few years and the new's that Brandon died was gut wrenching. I don't want to believe it was suicide, but I could only imagine having your passion and dreams destroyed by your own (work) family. He is insanely passionate about what he was able to develop and I will be a huge advocate for Deciem (So long as they keep Brandon's vision and wishes in mind) Also, I love listening to him geek out about skin care, but can she please stop talking over him!? It's rude, and distracting.

[@woboznz]

He did bring good skincare to the masses...!

[@cate499]

Dr. David Lim, a dermatologist in Australia, speaks of his vision and skincare in such a wonderful way. Much respect to Brandon. RIP.

[@sunlight4169]

Yes, Dr. Lim does have tremendous admiration for Brandon. (Also Dr LIm's first name is Davin, not David - a mistake I made as well lol.) Davin Lim is a medical doctor /dermatologist in Australia, and a very amazing doctor; David Lim is an actor.

[@noordurranimusic]

!!

[@susanhoward8364]

I don't know if Brandon is reading these comments or not, but thank you! Skincare doesn't always have to be insanely expensive to be effective. You're changing this industry, for the better! Nadine, girl, you're the best, you know that. Love from America!

[@leannegelly9794]

Susan Howard I think you mean 'Queen' Nadine ❤

[@MsMadcat]

Totally agree !! Love from Canada.

[@danniip649]

Susan Howard yes yes yes! I couldn't agree more!!!

[@isobel64]

Noid is insanely expensive lol

[@Ionabrodie69]

How do you work that out.....? Niod is more expensive than The Ordinary....granted ...but it sits quite squarely in the middle range of good quality products like Paula’s choice and .Pestle and mortar .. yes if you compare them to the basic drugstore fayre it is more expensive but they don’t provide the type of fesults that these companies provide....try vintners daughter if you want eye wateringly insane...

[@uclaperiodontist]

Oh Nadine. I’m so sorry to hear of Brandon’s passing. Thank you for introducing him to me. This is how I’ll always remember him. Pure Genius. RIP🙏🏼💔

[@gabbysingh624]

My heart 💔 broke when he said he will never retire He never did Rip Brandon we all thank you for educating us x

[@sarahh.8300]

I could listen to Brandon talk skin care all day.

[@melissab4710]

We will NEVER forget you Brandon. EVER. Rest in LOVE you sweet sweet soul.

[@nurseangie]

Loved this interview and made me love the science behind NIOD even more!!! However, I found there were too many interjections from Nadine. Brandon is so passionate toward his cause and work, it makes me so excited to try many other things from the line(NIOD, specifically.) And I am so glad he mentioned Flavanone Mud as one of his top three, because it simply is a life changing mask. It is my favorite!

[@jeffamunoz]

*I am heartbroken. I just started discovering his incredible products shortly before he passed away and recently discovered he has passed away. Thank you Brandon for your passion for skincare that now has me looking like I wish I did back in high school. I only wish you were with us today so I could thank you in person.* ♥️

[@S-R-H]

Is it possible to love Brandon more today than I did yesterday? He's so knowledgeable. I'm a Deciem fanatic; proudly....

[@Lommy9999]

He threatened the big beauty companies and industry by revealing how the system works and why we all pay much more money than we should. I hope this will be thoroughly investigated. RIP, he was a brilliant person.

[@veganari4736]

I agree. It’s very obvious what happened to him.

[@everythingpal]

Murdered sure .And put as mentally I'll so obvious

[@dewilew2137]

Not everything is a conspiracy. He was obviously very unwell.

[@dewilew2137]

@@veganari4736 is it? Is it really?? Okay, I’ll bite. What happened to him? In detail, please.

[@lavienestpasunlongfleuvetr2559]

​@@veganari4736Yeah - he experimented with drugs and it messed up his brain.

[@adibakhan5563]

RIP Brandon. You served well. Thank you

[@deelot1]

Really interesting - Brandon's passion, transparency and knowledge is really inspiring to watch and demonstrates why his brands are unique. I wish he had his own KZbin channel!

[@maureenbouey]

Hear hear!

[@velvetrashx9850]

I love this so much, the founder seems so heartwarming and different! now I support deciem even more, I adore a lot of their stuff♥️

[@bobbidazzler1343]

His hair is outstanding! 😍

[@SusanSaysSomething]

His SKIN is outstanding!

[@roseblanc4291]

Because he is persian origin

[@valeskasilva5149]

Too many interruptions Nadine... He could have explained much more if you weren’t so excited and constantly cutting him off... RIP Brandon. Cheers to Dr. Lin.

[@watashiwamillo]

Yeah I could listen to him talk all day. The thought processes and ideas in his brain will always be exemplary and prescient and inspirational and man I miss him.

[@soggypaws4944]

Most educating interview ever. He's amazing. If he opens a store in Ireland I would want to work in it. I love his philosophy and he's revolutionized skincare by cut out the B.S. and the false promises. I'm ready to dip more into Niod tho I'm very happy with The Ordinary line. Yes Nadine your exuberance for the company showed by not letting him explain more about the products but we'll forgive you!! If there's one thing Brandon could do is start his his own KZbin channel and give all us with or without chemistry degrees more understanding on what products to choose that would be great. The world needs to hear more from Brandon himself ✌

[@AdamL6102]

There's a store coming in Dublin in 2019 according to their Instagram!

[@VeronicaKaneti]

I bet the poor man doesn't have time to visit the loo let alone start a KZbin channel! But I agree. Can't get enough of his knowhow!

[@angyliddy]

SoggyPaws. Hi from Bray Ireland. You can get The Ordinary products from www.beautyfeatures.ie/the-ordinary/ if that's any use to you

[@soggypaws4944]

angyliddy thanks but I have been ordering directly from Deciem.com where the shipping is free with €25 spend and comes in a few days from the UK warehouse I believe.

[@simplesofisticatedjs3106]

@@angyliddy arnotts

[@GloriaRodriguez-gi5kr]

Thanks Nadine for the interview. He was great. Nadine however kept interrupting him and would not allow him to finish his thoughts or statement. Thank you Nadine for filming this interview, next time please allow the guess to do most of the talking with no interruption. Just some constructive feedback. Love your videos.

[@benowguide5458]

Gloria Rodriguez - I absolutely agree! Thanks for your comment.

[@zoewhite7705]

I could listen to Brandon for hours. Hope you manage to get him back one day for a part two!

[@isobel64]

agreed.

[@jenn.7033]

Excellent interview!! I am turning 50 this year and have been skin care obsessed since my early 20's. I really like The Ordinary and NIOD products. I love how the company seems to be constantly working to improve it's products and has a very innovative approach to skin care. Keep up the good work Nadine and Brandon!

[@tvettabt]

I can't thank you enough for doing this interview with Brandon. I could listen to him talk about his products all day. My skin has never been healthier since I started using Deciem brands. For that, I can't thank Brandon enough.

[@wahlesah]

Sooo, sad. He was a revolutionary and an interesting man and person. I feel for him and his family and loved ones. So sorry.

[@shivondevi]

I own his products but this is the first time I'm watching a video with him. He was soooo brilliant! Incredibly sad that he's gone.

[@lynnfenwick9347]

@@brockcbritton what a load of old bollocks. Look at you, making excuses as you sat there and watched him unravel

[@user-ko3rx2ps7t]

Thank You!!!!! This is a great interview! Brandon is so truthful and honest about the beauty industry. There were times in this interview I was saying "Yes! Exactly". The point he made about marketing and the hard sell was spot on; along with the point of knowing when and why to use SPF. I live in the UK where we get little to no sun. I am already vitamin D deficient so I don't wear SPF at all unless I'm going to visit a hot country and I've been using certain ingredients on my skin like a retinol. They've scared people into wearing ridiculously high SPF's when it's unnecessary.

[@blueberrywonder]

I wish Brandon was given the chance to finish many of his thoughts without getting cut off.

[@lorrainelee3]

Agreed. She cut him off many times and he couldn't get his thoughts out. Too bad!

[@olgaanisimova6916]

Which is a shame. Good questions but constant interrupting.

[@crazy4doxies440]

I love Brandon’s business model for the Ordinary and hope that soon all companies will adopt this model. The public is trained to think that more expensive is better and sometimes that is the case, absolutely, but it is absolutely also true that the markups on beauty products are exorbitant! I loved this video, I appreciate Brandon’s statement about regimen’s being more about having a relationship with your skin rather than a specific set in stone regimen. Thank you Nadine for this informative interview!

[@Ddiakova]

My my!!! Holy grail interview!!! Thank you!!

[@debby3959]

What a lovely genuine guy

[@emeraldmayy]

Discovering The Ordinary has changed the way I look at skincare. I was always put off by the price of products but The Ordinary has given me the opportunity to try products that I had previously thought were out of my price range. Thank you Brandon!! Thank you Nadine for doing this interview - I’m excited to see how this brand develops in the future.

[@rundalina]

Great video and I love that you discuss the business side as well. I think a lot of beauty journalists ignore this topic. I'm a big fan of the line and his honesty just made me even more so. I also love to see a Canadian company do so well (as a Canadian).

[@reacher9856]

Sarylen what? I had no idea this is a Canadian brand! Shame on me.

[@marinadee2771]

Rest in peace, Brandon. You built something amazing and I thank you for it.

[@sggfdgsg1798]

I cried so much that Brandon (Ali) has passed away. Such a genius and revolutionary man! Rest in peace Brandon!

[@katas6268]

Nadine, you go girl, the best interview so far. So refreshing to see a beauty creator who is sooo passionate about what he creates! It is not always about the money although, of course, we live in a money driven world..Thank you both for sharing the knowledge :) Love both the Ordinary and NIOD range and looking forward to more fantastic products, how else x (NIOD mineral foundation, yes please!)

[@germanabianchini]

Thank you so much Nadine and Brandon for this video, watching it for the 3rd time, so many eye opening points made. I just find it fascinating how Deciem are straight up telling us how the beauty industry works in terms of the mark up money spent on advertising and marketing, which ultimately we pay for. Brandon makes the point that at a low price point for The Ordinary products we all now have the ability to try products and formulations that may previously have been too expensive. Plus they're introducing us to ingredients I'd personally never heard of. Great point as well Nadine about the SPF rollercoaster. And finally it's hands in the air for EUK 134, oh my lord, thanks you so much Nadine for talking about this, it's the BEST product I've ever used (I'm 43, so that's a lot!). Applied it every day before sunscreen on holiday and my skin never looked so good. Thank you both again.

[@misstickleeast268]

Nadine, thank you soooo much for this Interview. I’ve read a lot about Brandon (mostly from Gill at Victoria Health) over the years, but I’ve never seen him interviewed. What a lovely, fascinating man! Thank you for asking the questions I would have and thank you for getting up at 6am to do it. FYI.....if he finds a “cure” for grey hair, I offer to scatter rose petals in his path for all eternity!

[@indygo19]

Tiffany Aching Emma guns did a podcast

[@VeronicaKaneti]

Tiffany Aching I know exactly what you mean! I feel I know Brandon so well via Gill (Victoria Health.)

[@misstickleeast268]

indygo19 great...thank you....will try and find it x

[@misstickleeast268]

If anyone else is interested.... emmagunavardhana.com/the-emma-guns-show/brandon-truaxe-deciem-disruptor-beauty-bad-boy-of-beauty

[@aschiavone5155]

Veronica Kaneti is

[@PsychicKathleen]

I just watched this video again and felt so heart broken thinking about what an awful loss we suffered losing this amazing man. I just hope he really know in his heart how special he was to so many people. He changed the beauty industry enormously in so many positive ways. Thank you for immortalizing him in this great interview Nadine!

[@light-yi2me]

Brandon you’ll be always remembered as a man who revolutionized mostly women’s beauty industry ! Thank you for informing us about the formulas and all that unnecessary glitter around the beauty skincare! You paid the price 😢🙏🏻❤️💋🙏🏻

[@TheLoveWithYing]

As a geek I agree with him 1000%, I can watch Brandon talk all day! Deciem is totally my favorite brand of all time, I want to support in all ways I can so he can always do what he believes!

[@luxy1193]

TheLoveWithYing ...I still did not get what the difference is between the deciem, Niod and the ordinary apart from the price point. Can you please clarify if you understand all this ? Thanks

[@TheLoveWithYing]

Deciem is the company name which have more than 10 brands. To me, the Ordinary range is mainly single ingredient focused, is fitted for people is interested in see how a particular ingredient would work for them. NIOD range focused on general skincare health, how the ingredients inside would work together to help maintain skin health or build up better skin health long term. I only started with Deciem products 4 months ago when a physical store opened nearby. I have to say as a skincare nerd I still find everything confusing. So I started with the Ordinary with few of products with ingrediants that wew present in my past favorites skincare products, then everything else just flows from there. As I see results I just cannot help myself building my skincare regime using their products. I would also recommend to talk to their representative in physical store or just reach out to their instagram @deciemchatroom.

[@luxy1193]

TheLoveWithYing ...thank you so much for taking the time to reply. I use tretinoin 0.05% once per week only as that’s all my skin can handle, then a few times per week I used Vit a by Osmosis. The serums I use are Vit c, coq10, matrixyl sinth 6 and ha by timeless. I use the glycolic Toner by ordinary which I alternate with avene gentle Toner depending on how my skin feels. Once per week I use Salicylic acid at night to clear my pores. I use cereve hydrating face wash and pm moisturiser both by cereve. I’m new to this game so pls if you can point out anything I’m doing wrong it would be a great help as I don’t want to be wasting money on my products if I’m using them wrongly and counteracting the use/benefit of them. I am from the uk and I have to order all of the above from USA as it’s not available here so it ends up costing me a lot in shipping, I’ve just now placed another order as I’m running out. I’m hoping, if possible then to exchange some of my existing products with niod products as it’s easily accessible for me and wont cost a ton in shipping and time it’s takes to arrive....but I have no idea where to start with niod! Thanks

[@maureenbouey]

You can order from Victoria Health and there are stores in London!

[@TheLoveWithYing]

I don't think I am professional enough to answer your question XD but I think you have a good routine with quite cost-effective brand products. If I was in your shoe I won't be able to start NIOD that easily either. I am in Canada but Deciem website do ship to UK and shipping is quite reasonable (5/free with 25+ purchase), not sure about duties tho. What to buy really depends on your needs and whether you need it enough to make a purchase =D For real, it's not like we cannot live without them. I usually start with their products with higher customer rating, just to up my chance of success. Good luck!

[@deborahmac1997]

Wow Nadine! Talk about taking some mystery out of something so important to all of us. So much of what Brandon said rings true for me. Thanks for one of the best interveiws I've seen on the subject of skin care...possibly, ever.

[@Sahar-style]

Respect his business vision! How he says to focus on educating people rather than pushing product on them. 👍 thanks for the interview Nadine!

[@aliceturbine8833]

Rewatched, so sad to hear of his passing.

[@topgear931]

I clicked on this so fast! I have seen massive improvements in my skin since taking various tips from your videos. Love The Ordinary and Niod!

[@topgear931]

I have been avoiding skincare for a while. Having bought a fair few different brands of skincare I found that every product I used seemed to break me out. Using nothing left me skin dry so I have recently started using The Ordinary hyaluronic acid and the caffeine solution under my eyes and I have just started using NIOD Survival 30 so I have an SPF on my skin. Can you recommend a cleanser and/or face wash that is unlikely to break me out?

[@KK-fr2jl]

+LiterallyTom how are you liking the caffeine solution? See any improvements?

[@topgear931]

K K yes it certainly helps blood flow under the eyes and makes me look more awake

[@KK-fr2jl]

LiterallyTom thank you for replying. Does it help with dark circles?

[@maureenbouey]

Literally Tom, Personally, I love the High-Efficiency Face Cleaner.

[@jbrandona119]

Really fascinating listening to him talk about all of this. I only recently started getting into skincare but really just exclusively use Deciem products because I love them so much and they're so affordable and straightforward...and they work! I think Deciem is continuing to carry out what Brandon believed in and I really hope they keep up with the market disruption and openness/honesty.

I miss so much the way Brandon talked about beauty and his products. You can see a genuine person behind the brand and I always think that you are so lucky to have met him. I following him on instagram and at some way we all are a little death inside because of his light aren't with us anymore and it is so sad.

[@mariannedeidre]

Disgraceful interruption by interviewer. We want to listen to this brilliant scientist

[@boop4904]

Couldn’t agree more. She just wouldn’t stop.🤦‍♀️

[@suzy8109]

He was not a scientist he said at the beginning. He is qualified as a computer guy. He has scientists working for him in the lab.

[@suzy8109]

May he RIP🙏

[@jenk6895]

I’ve recently just discovered The Ordinary products. I never heard of Brandon before that so have little more knowledge than just the quick summary of what happened. This is the first interview I’ve seen with him and he seems like a likeable enough guy to me! I know that I’m thankful to him. I don’t care about the rest of the politics except I wish he would have had the chance to sit back, see what he created grow and still be a part of it. R.I.P Brandon. THANK YOU for everything you did with your life!!!

[@gabbysingh624]

Feel so sad that Brandon has passed, he has taking his wealth of beauty/science knowledge and passion for innovation with him. We will be the poorer for it. He was even trying to solve the issue of greying her, something I have suffered with since the age of 18. Now it might never hit the shelves. RIP Brandon x

[@MichA-ix9iu]

This is one of the best and most interesting interviews I have watched. I agree with so many of the points that Brandon makes. What an interesting and clever man. Nadine, Brandon, thank you. Xxx

[@tiffanyprice4237]

What an amazing and inspiring human being. I find it very difficult to think that someone with so much to offer the world would end like this - as is being publicized in the media... it's simply inconceivable. I started researching DECIEM as a company extensively after my daughter brought home Deciem's AMAZING products - tried them... and I must say.. the results far out-weighed anything I've ever achieved with my skin using the more expensive competitors products... the ingredients were well thought out and combined (I also have an interest in Chemistry/Biology) ... I wonder if the careful hand of excellence, precision and ethical consideration will continue with Deciem under it's new leadership... Brandon was truly unique and not likely to be adequately replaced any time soon with the politics in play at present... but the information surrounding this unfortunate incident is sketchy... and it may serve as a warning to us all who may wish to enter into big business some day... stress is high... as is the risk when large established companies are involved. Brandon may well have been a soul created for a more aware time in humanity's social evolution that the larger companies weren't ready for. If we don't take note now and start becoming more active in the assessment of what has happened - someone else may fall victim to the same atrocity - having a dream bigger than the selfish leadership of this world is willing to embrace for fear of losing their foothold. I never met him personally - I wish I would have - and now I never will.

[@nellyweeks3159]

Wow! I just LOVED this video!!! I’m an esthetician and am always looking to learn more about products, ingredients, etc and he explained so thoroughly the why and how of the varios products. Such an educational video. Loved it! Thank you so much Nadine for making it!

[@lucindahernandez3779]

I LOVE Brandon, he needs his own KZbin channel to educate us so much more on skin/skincare. I could sit and watch him talk about skincare for hours, he is such a genius.

[@dogsenseforu301]

Thank you Nadine 4 being 1 of the v few 2 support Brandon Truaxe thru thick AND Thin... U never condemned him - I believe he was a tortured genius type - The Inkey List and others wouldn't exist without him. Even when his verbal messages weren't worded perfectly and his personality (brilliant but 2 tender 4 the world) caused the beauty world 2 come down on someone clearly in distress (videos etc) .... U were still there. God Bless Brandon and God Bless U 4 not piling in. Xxx

[@NadineBaggott]

THANK YOU FOR UNDERSTANDING - THERE ARE SO MANY MEAN cOMMENTS ABOUT HIM AND THOSE OF US THAT KNEW HIM - the truth is that very few people know the exact circumstances of his death, or truthfully of the machinations that went on within his company or his mind. So I believe a respectful silence is now required. X

[@marinaalex0510]

Oh, well. Here is the video from about a year after this one kzbin.info/www/bejne/qJzCqoCho9mLqMk At the very beginning of which, without too "MEAN COMMENTS" about Brandon Truaxe, but saying that his questionable and controversial behavior (and it was so) "left the whole company with the bad taste" - WHY THE FOUNDER'S BEHAVIOR WOULD DIMINISH THE WORK OF ALL THE COMPANY WORKERS INCLUDING BRILLIANT CHEMISTS? - and saying repeatedly that the alternatives are BETTER - with no factual proof or even proper testing. In the video above Nadine has said at least that those companies that popped up were "inspired" by The Ordinary (MakeUpRevolution just copied TO plain and simple, but badly). In the new video dedicated The INKEY list and clearly sponsored there was no more mention of this inspiration kzbin.info/www/bejne/h4OTaJibeMehqcU

[@isobel64]

@@marinaalex0510 Inkey is besically a Deciem ripoff

[@as_found3179]

Please don’t use too much plastic. The glass containers are one of the reasons I love this brand.

[@deborahcraven6435]

Béton Brut I totally agree with you !!!

[@5050TM]

Béton Brut He mentioned recently on his Instagram page that he will eliminate all plastics including shopping bags due to pollution. 👍

[@patrycjaorska5370]

lovely to see (and hear) the guy behind the Deciem brand, I do not believe he is a total altruist - this all "transparency and honesty" behind the Ordinary is obviously at some point a part of the well figure out marketing, but still I very much appreciate his work and hope his brand actions will be the begining of real changes in the cosmetic industry...

[@thebetterthird6402]

Hi Nadine! What a super informative video! I adore Deciem and “meeting” Brandon was a joy! About interrupting him, don’t worry, I know it is your job to keep the interview somewhat brief and on track, and I think you did a great job!

[@misskeens3023]

A lot of your discussion made brilliant sense thank you both ❤ The only thing I do different is I do wear high SPF all yr round regardless; I'm pale with freckles & malignant skin cancer affected my grandfather and mother, which leaves me slathering it on, in fear!

[@TheIsyk]

Im so so happy that you this video is 30 minutes.I could listen to the two of you all day. Please bring him on more often , he is one of the reasons I've started researching ingredients in skincare.

[@lynndowney4107]

Same here I love Deceit products!

[@kayeadkins77]

Same here I've become fanatical and geeky about product properties! Love it x

[@cvanberg3923]

Thank you for this Nadine! So eye opening, even as a skincare fanatic and label reader. I have so much respect for Brandon, his science, and philosophy.

[@rhondawiley3359]

Enjoyed the interview but feel Nadine overshadowed her guest with her comments until the end. Would have liked for him to be more in control of the conversation.

[@TalkingTiffany]

This man is absolutely fabulous and has such a refreshing passion for our industry!!! I have used a single skincare brand as a facialist/esthetician for the past eight years. I look forward to adding Brandon's products to my regimen for myself and my clients. He is so wonderful and I agree with every single thing he said. Education is the only tool you need to sell a product!!!

[@srwalsh4]

What I find so amazing about The Ordinary besides the price is the transparency in what it's products are supposed to do and how- they seem to really care about informing their customers via their websites.

[@Daria-dg5el]

Great interview! This is quite a different look at the beauty industry. A product costs under one dollar to make, but it's all about how it competes with the same products on the market - packaging, marketing, sales tactics etc. I think we all have bought a $100 cream that did the same as a $10 cream.

[@soraninja]

I just started my regime with The ordinary ..... I cant believe he's gone =( If it weren't for him ... I would never have been able to get my hands on such science ~ He gave the world so much with his own knowledge .... So so sad. I pray the brand remains true to his vision for ever. Thank you for this interview and Thank you Brandon for everything. Please rest of peace.

[@karlynej]

This is one of the best interviews that I've seen in a long time! Thank you to you both for IMMENSE INFORMATION

[@dearvicki]

It's 2am in Singapore on a Monday and I'm watching this right now! Thank you for the awesome interview!

[@bonkersdonkers9662]

This was fabulous to watch, you are both so educated in the beauty industry. And if you are reading these messages Brandon or any of your team i just wanted to say thanks for creating ranges that have changed my life because they do what they say they do. I have now virtually recovered from a really rather bad reactive skin episode caused by Chemo medication. And Nadine i would like to thank you too for being a good infuencer in the first place by introducing me to it, it was so depressing having to cover up my face like i was icing a cake every morning and the medication i was given previous to using Deciems to "sort" the problem out was just drying the skin more and making matters worse. I have now spread the word and the love for Deciem as everyone who knows me knows how much of a improvement i have had and ask me what i am using, my skin looks great now in comparison thanks to Brandon and his team. xxxx

[@abiruscombe-king3578]

More!!! What a very nice and interesting human being he is. I would’ve loved to hear Brandon talk even more about the science behind some of the products. (Is there a Directors Cut where he expounds more? I’d love to see it 😄) I think there’s a tendency in the beauty industry to dumb down and assume consumers can’t understand, but Deciem don’t do that which is fantastic! Integrity all the way. How refreshing.

[@ivettealmanza6081]

Nadine this is by far one of the best and most educational/enlightening videos on skincare and the ins and outs of the beauty industry I’ve ever seen. From all of us “skintelectuals” Thank You!

[@Blondie727]

So sad & shocking. I heard of Brandon’s death on Dr. Davin Lim video & it was tastefully done. I remember this video too & wanted to give my condolences to his family & friends. Brandon was a true pioneer in the skincare industry & seemed so genuine. I hope he found the peace that he couldn’t find on this earth. RIP

[@gayleferguson6251]

what a lovely sweet person Brandon is i really enjoyed your interview i'm 58 and a skincare junkie from Scotland and have looked after my skin since i was 14 but have to work even harder now it's not fair is it your amazing Nadine always look forward to your videosxx

[@jordanxfile]

I just watched this video and I absolutely loved it; very informative. I also like the fact that Brandon responds very openly, it is refreshing to see people like this. Thank you Nadine and Brandon :)

[@Modalogista]

Nadine, I absolutely loved this video! I'm such a fan of Brandon and what he has done with Deciem. The Ordinary changed everything to me. I can' even think about buying other brands anymore and when I see the prices.... it's just ridiculous! I'm in my late 30s and although I've always taken good care of my skin, with the Ordinary it's amazing without me going bankrupt! Now I'm really eyeing NIOD as the next level skincare routine. So glad you interviewed him, thanks so much! You're a star!

[@kershamariechinpaharsingh5555]

He will be missed in the beauty industry. Very educated and I will never stop using his products. Industry will miss you. Genius

[@janettekenos3674]

This was wonderful Nadine! Thank you for giving us this interview. I love many products from the Deciem company and truly believe in NIOD's skin care philosophy. I learned a few things and was very interested in Brandon's favourite products! Love the fact that that many products are made in Canada 🇨🇦

[@VeronicaKaneti]

What a gem Brandon is! Don't you just want to take him home with you? Thanks Nadine. xxx

[@evanash3965]

This has been one of the most informative, interesting and relevant interviews. . Brandon’s perspective was very enlightening , and what a smart , well spoken Man ! Nadine , please have Brandon on again for a part 2 !

[@dnaturalartist546]

Brandon has made attaining effective, quality skin care accessible to everyone with The Ordinary and its revolutionary. I will always support this brand. The astronomical prices of some of these skin care lines is ridiculous.

[@EileenR11]

A fascinating interview. Thank you Nadine and Brandon. I loved the depth and range of the discussion. Must find that shop and look around. I hope that anti-grey serum is in production soon!

[@GoBeKIND.]

Brilliant brilliant kind man. Thank you for the video.

[@karenwest116]

Hi Nadine, thank you for your wonderful videos and for bringing Brandon to us with his great knowledge, passion, intellect and congruence. May he Rest In Peace and may his family be comforted. Kind regards, Karen

[@youtubevoyeur6210]

I was very sad to hear of his passing. While I had heard of The Ordinary, I had never tried and of their products until last year. I can speak about The Ordinary as far as them being great, results-producing products at prices that most of us can afford. Thank you, Brandon. May you RIP. 🙏🏼

[@nataliegian]

What a beautiful & genuine Man. I have been using The Ordinary products for three years now. I love them & I am only learning now about what happened. I hope he is in a happy place ❤

[@Tj-ml9uw]

Love Love Love these products & been a fan for awhile but can add an extra Love following this interview....seems like a genuine guy. Great interview👍❤

[@amberzable5608]

I discovered Deciem about 2 months ago and I am crazy about The Ordinary. I already appreciated the strict regulations in Canada that prohibits mi/mci (as well as other harmful chemicals), but this product line has completely inspired my skincare routine, it is beginning to change my skin, and I adore the business philosophy. After this interview with Brandon, I feel even better about using these remarkable products. Thank you for this information!

[@Carmenn123]

What a wonderful human being...and a genius!!!! I totally agree with what Brandon said about laser treatments, I permanently damaged my skin from regular laser treatments, I wish I knew then 😞 Thank you both for this video! 💜

[@Chelsea-jx1bi]

WOW! That was so so wonderful! I adore the transparency of Brandon and Deciem. Nothing is off limits to discuss. It's so nice to hear someone from the industry talk about the marketing, funding and operations that go on behind the curtain. Finally the consumer is being treated with respect and not being treated like an idiot with a credit card. Thanks Nadine for doing this video. XXXXX

[@brujaphoenix]

Thank you, Brandon, for creating The Ordinary! We aren't all rich but we all deserve to take care of our skin with effective products! xx

[@thaillling9369]

This was incredible, one of the best and most informative skincare videos I have seen. I've been loving the ordinary, and was curious about Niod as well. I love the heavy use and influence of science, vs shying away from it and covering it up with pointless bright packaging and scents. Everything here just seems so honest, interesting, intelligent and tasteful. Thank you so much for this interview.

[@apseudonym]

wow, I had no idea he had passed. I took a hiatus from the online beauty community in early 2018 and always just assumed things had gotten better for him. it's unfortunate that he won't have the opportunity to continue to revolutionize the industry in the ways he planned to. he was uh, unconventional, to say the least and i'm sure he had demons (as we all do). but in terms of what he did with his companies in such a short time period, he was a visionary and a rebel who never underestimated the customer and for that I respect him.

[@jenniemigz9772]

Science plus beauty, I could listen to you both talk all day long. I don’t like long KZbin videos but I wish this was twice as long. Thank you Brandon for what you stand for and Nadine for all of the new information you have brought me. Love your videos.

[@becky6739]

Reversal of grey hair! Where can I sign up now????

[@PlugInKali]

I know, right? I was like "Shut up and take my money!" :P

[@natcat7000]

Is this Hairprint? I’ve read about something along these lines. Bloody exciting!

[@emmarobertson9575]

Wow love this idea

[@mayaamis]

I fear it will be damn expensive and reserved for the rich when it comes out... at least in the first years...

[@emmarobertson9575]

MMaya unless NIOD or The Ordinary bring it out why should only the rich have it!

[@rosebee1252]

Love him, I could listen to Brandon all day. NIOD has helped to seriously changed my life. I went 20 years wearing heavy foundation every day as I simply didn’t feel confident enough to go without. I now love my skin and look at least 10 years younger. A huge thank you 💕

[@Sarah_C68]

this man needs to write a book !

[@FiftyPlusBeauty]

Nadine. Thanks for bringing Brandon to us. He is so knowledgable and interesting to listen to. I learned so much! I hope you will have him back again! I’ll be 60 in a few months and I need great skincare!🎉🎉🎉🎉🎉💝💝💝💝💝💝🎉🎉🎉🎉

[@jillianjoy3916]

I really enjoyed watching this. I'm completely new to him and his brands. I wish I could of actually heard more of him talking out and finishing his thoughts without the woman constantly cutting him off. I enjoyed her and her questions as well but I never ended up getting his response because she never just let him speak. I'm leaving this video confused as to everything because brandon never got to finish any thoughts. I'll go on and do my research on him and I'm unfortunately not able to watch this woman's chanel ever again. Lovely lady, I just found the constant interruption too much

[@isobel64]

sadly he passed away else we could have gotten a better interview with a professional

[@videomaven77]

Thank you so much for doing this interview. The Ordinary has got me looking ingredients up and figuring out what does what. It has helped me to figure out my own skin care issues and not constantly spend tons of money on it. I think he has helped to create a more educated consumer. Plus, your questions were spot on and what I as a consumer, would have asked. Definitely checking out the NMF!

[@selvir3617]

The world never lets kind souls live. RIP my friend.

[@krunchykari4648]

This has been beyond educational! These chats are a must! Even better, Brandon should have a podcast or stream at least once a month!!

[@corychristensen6571]

Love this video, science can be fun, grey hair reversal, what’s not to be excited about?!?!

[@chellecopley67]

right?!?! I perked up major at that! lol I've been graying since 19! Colring my hair so long now I don't even remember what color my hair was before I started lol

[@acerone1]

Sign me up for a bottle or two.

[@toniomalley5661]

Oh my I just found you I’m so sorry to hear that this lovely man has gone .thats such a pity good people go so young I heard about his products only this morning and plan on buying I so hope the business will go on ,may he rest in peace