Thanks Prof! Took me back to 2003... How much I miss your class
@ProfessorJochenWirtz4 жыл бұрын
Time flies! Good to hear from you!
@dspinilih4 жыл бұрын
Servus! Super great insights! Full of energy! Danke for sharing! Keep it up Prof 😉
@ProfessorJochenWirtz4 жыл бұрын
Herzlichen Dank :)
@dr.garimasrivastav37364 жыл бұрын
Loved it sir...the way of deliberation
@storyminers4 жыл бұрын
Jochen asks (and answers) important questions in this short video. My favorite is why so many global service brands are American. He nails the answer at around 7:30 into the video.
@ProfessorJochenWirtz4 жыл бұрын
Thank you! Yes, it is always fun to discuss these questions with my EMBA students!
@ProfessorJochenWirtz4 жыл бұрын
The research underlying this video is available in Winning in Service Markets - www.amazon.com/Winning-Service-Markets-Technology-Strategy-ebook-dp-B01N441L0O/dp/B01N441L0O/ref=mt_kindle?_encoding=UTF8&me=&qid=
@ProfessorJochenWirtz4 жыл бұрын
Winning in Service Markets - see sample contents - www.researchgate.net/publication/308714749_Winning_in_Service_Markets