Candle TikTokers Are Calling Each Other Out In Wild Drama

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In today's video we will be talking about Mavwicks Fragrances, Flicker + Flame Candle Co. and more
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[@CallumMarkie]

New video on the second channel :) - kzbin.info/www/bejne/eorCZH2OeKuWhKs

[@ira__s]

I can understand being upset if you create something really unique and someone copies it and starts selling it, but these people kinda lose me when what's being copied is super basic and is already being done by many other companies. Like you didn't create it and it is nothing new.

[@Helloskyyt321]

Yesss, my thought exactly! They’re literally copying perfumes. Lol😂

[@orls9068]

They copy candles they see in stores anyway

[@dismurrart6648]

Honestly, unless it's like the lady the other day where she was literally cloning videos, anyone complaining that someone copied them is annoying af. Everyone is copying everything. That's business and if it bothers you, then don't start a business

[@SailorMya]

@@orls9068 LOL Right! I worked in the back of Homegoods and all the candle brands looked similar because like any business they follow trends!

[@quietwaterz7550]

I know. Goddess- how original, never seen a perfume/ candle/oil with that name before.

[@HellsFurby]

She’s right candle scandal is absolutely iconic 😂 I love it

[@NtEmRo]

Emily needs to start writing your video titles ❤

[@ceceelizabeth527]

I agree

[@Abutado]

It's pretty great 😂

[@drill4206]

😂😂😂ditto

[@timetravelkitty425]

Yes, tell your gf we love it😂😂

[@promiseroyal7094]

This is why I hate this tiktok culture. There are hundreds of candle companies and THOUSANDS of scent names. Yall wanna trademark everything and its crazy. Do you know how many birthday cake/enchanted/illusion candles their are? Should the first company to ever use birthday cake sue everyone else? No because its a scent and it can vary from candle to candle just stand out on your own you don't have to try and destroy everyone around you to make your company pop.

[@6la6ni6]

capitalism breeds this behavior unfortunately. Tik Tok is a great way to highlight that.

[@sydneyelise7260]

You’re naive if you think this starts and stops at tik tok . This is what America breeds and thrives on.

[@GeekishLexi]

Tbf, I don't think it's the combo of the name and scent profile. Not just "you can't sell bday cake scented things" because that'd never pass trademarking.

[@plutomaxwell]

@@sydneyelise7260you’re thick if you don’t realize TikTok was an example of this issue… they aren’t saying it’s only on tiktok

[@ceceduvall3832]

Right I was like - she's seriously trademarking the word 'luxe'???

[@ladymissgd]

If you google Goddess or Luxe candles literally dozens of candles come up in different brands. Imagine people trying to stop people from selling lavender or sandalwood candles lol. Get real.

[@tungstensmum1491]

This was what I was thinking. Acting like these two names in particular are super creative is pretty wild

[@opheliamunroe1110]

It also seems like they basically have like ... manufacturer stock ahh candles. Like this is such a trend right now and it doesn't seem like the names are even stolen. I'm embarrassed watching this....

[@LetItRoll97]

The only way it would be stolen is if they have the same name and the same fragrancs profile

[@user-xh6jk4mi8u]

@@LetItRoll97 I think that’s the case? The first girl is mad because they’re selling the same fragrance under the same name and the name they share isn’t the name the source fragrance company uses.

[@GeekishLexi]

​@LetItRoll97 That is precisely what I'm taking from it all as well. I think it is the combo of same scent profile and same name. Which is shady.

[@eggplantsandtea]

We're gatekeeping warnings now? Black and white? Goddess? 😂

[@jabbermund]

Okay but the later labels were directly copied. And warnings are usually prewritten, if she wrote it herself I think it's worth looking into whether or not that warning label is common, if not she copied it, which is at least kinda shitty of her. The completely copied label is out of order, you can't do that.

[@nicanz1500]

The statement “May cause…” is a labelling requirement and the words are directly prescribed by the regulatory agency. All of the other claims eg Sensitive Skin are customer-choice. So all of the sentences and wording in a row was kinda dodgy. (I work in Regulatory Affairs at a perfume company)

[@jabbermund]

@@nicanz1500 Oh I see, so there's no leeway with the language?

[@eggplantsandtea]

@jabbermund I see the point you're making. Don't get me wrong, copying directly is absolutely a crime and definitely theft. If she is copying exactly, then she is absolutely wrong. From what I understood Markie said: everything is just too vague for either of them to make a solid case. Plus, with most of these small businesses using similar services to get their products branded (e.g. canva, chatgpt) there is going to be a whole heck of a lot of duplicate looking products that won't technically be copying.

[@dismurrart6648]

@eggplantsandtea them both using the word serving for their warning label does seem like a red flag but it could be that both of them used chatgpt. Honestly serving in relation to laundry detergent seems weird to me in the first place because the wording implies you would eat laundry detergent. Imo they both copied it from somewhere

[@zoorenard1101]

I have a Goddess candle, it's shaped like a female bust. No way she's gonna be able to trademark it. There's probably hundreds of candle companies who use this name.

[@cocoidiea8643]

I would say it is possible to trademark but only with a very narrowed down use and including a particular font and logo.

[@user-xh6jk4mi8u]

I think she might be able to trademark certain names to specific scents

[@myliza700]

Lush literally sells a Goddess scent. It’s marketed after God is a Woman- Ariana Grandes song. Is she gonna sue lush too? 😂

[@herasahara9991]

Brazilian Summer was a candle name I use to buy at the dollar store back in the late 2000s. She doesn't look old enough to be the person that produce it. I feel like Brazilian Summer is a common name.

[@samaraisnt]

Holy! That’s probably where she got the idea but didn’t realize it 😂 …one day she’ll pull out that old candle and try to sue Mr. Dollar himself 🧐

[@angelapalmer6782]

In fact dollar tree is selling a power stick lady's body spray called.... Brazilian summer!

[@Lily_B2022]

As soon as I saw the instagrams put side by side, I laughed. As a former professional candle maker, these people are fighting over thin air and aesthetic. Part of the reason it is SO hard to make a living selling candles as a small business is because it is hard to stand out. There are standard candle containers and label shapes that are the least expensive-medium expensive and they ALL are the same 3ish manufacturers in the US no matter what supplier you buy them from. In addition, most people are using templates for their labeling designs, at least to start so yeah… Those designs are not unique. Also, most of the candle fragrances makers use are reverse engineered dupes for pre-existing popular fragrances, and anything original will, again, likely come from one of like 5 candle supply companies. Everyone uses the most popular scents because that is what sells, so the fact these owners are fighting over what is truly not original work either way… waste of their energy. Candle making is NOT easy or simple, but many people come up with the same ideas because creativity doesn’t happen in a vacuum. Mind your business and go keep making millions, this is just foolishness.

[@GeekishLexi]

Definitely come across the same thing as an indie polish maker. The side by sides had me shaking my head.

[@Noneofyourbusiness57817]

Making candles is actually pretty easy. That’s why everyone and their mom does it and the market is over saturated

[@Lily_B2022]

@@Noneofyourbusiness57817 Totally see where you’re coming from! I should clarify, making *good, high quality* candles is a lot of work & not as easy as just putting an ounce of fragrance in a pound of soy wax, which is what many do when they start out. Formulating, endless testing, adjusting fragrance load… there is a lot of mental energy spent while owning a candle business. I do agree, it is an accessible hobby, and satisfying to make, but like I said it’s hard to make a living doing it if you aren’t a savvy marketer and have a strong & unique brand (which imo is rare, but does exist!) or you have amazing product and sell at farmers markets.

[@Poke_Doll]

​@@Noneofyourbusiness57817 That's literally what I was thinking too. The candle market really is oversaturated that even if it's more work than just simply pouring wax it couldn't be the most difficult thing in the world to figure out. I thought maybe she meant that it's not easy making candles that are unique & stand out but idk. I want to be clear that I'm referring to pourable cup candles being the easiest to mass produce I do acknowledge that something like hand-dipped stick candles are much harder & take more time.

[@whoahanant]

​@@Noneofyourbusiness57817 I think they mean in a mass business sense. The market is oversaturated because candles are easy to make, this makes being a business selling a product most other businesses have hard to do. It's hard to be "original" when majority of the market has already done it lol. Candles have been around for thousands of years it stands to reason majority of designs and scents made by a human have been done at least once

[@kumaniricks6500]

I feel like i could come up the name luxe and goddess….

[@BeingShari]

Right? Super basic

[@rachaeljones4731]

Doubt she’ll receive the trademark. If it was possible, the Kardashian/Jenners probably would have it already for beauty, apparel, scents, and novelties/gifts.

[@innocentnemesis3519]

For real. Everything about all of these companies is so basic 😂I’m having a hard time telling who is who because they’re all so similar and they’re all buying products from each other.

[@nocause5395]

Exactly, how is she trademarking that.

[@Eeveelyn]

Changing the name of the supplier's scent from Brazilian Crush to Brazilian Summers, not very creative and I could totally see how two different people could come up with that idea.

[@japansace]

Am I the only one who thinks copyrighting candle scent names is… kind of insane????? There’s only so many ways to describe candles, and they’re usually only two or three words long. Can you really call that intellectual property?

[@hawkeyescoffee6399]

There's a candle company, called exmo candle co, that does give their candles _the_ most unique names (they're all related to mormon stuff, almost like...memey stuff, kinda...the creators are ex mormons & include a blurb about the inspo for the candle & its name on the product item pages), things like Licked Cupcake, which is named after the purity bs they pushed on young girls about how "no one would want to eat a licked cupcake" (where "cupcake" = a girl, and licked = sex before marriage/lost virginity). So, I could totally see their names being trademarkeable. However, when it comes to things like Goddess & Luxe...while some of mavwick's _might_ stretch to being more original, those two definitely could never.

[@mountainmanreacts6465]

Cupcakes come in all shapes (mostly round, though) and sizes. And even if someone licks the frosting off, some people aren’t germaphobes and don’t like frosting that much. Plus, most cupcakes have too much frosting anyway. Licked or not, a cupcake is a cupcake and they’re delicious. Maybe not everyone, but someone will eat it. The moral of the story is: don’t just assume that a licked cupcake is trash without checking to see if someone might actually appreciate or prefer it that way. P.S. I guess this logic could also be applied to virginity, or whatever

[@jenna739]

Based on the comment section of this video, I definitely don't think you're the only one

[@Astrocam88]

I could see if someone calls their candles unique names like Candley McCandleson or something. But yeah this is why I wouldn't want to start a company of any sort. If someone actually does try to copy you it can be sometimes hard to prove.

[@Lsharp416]

Completely insane!!!

[@Kris-iw7we]

Honestly my opinion on it is the branding is too... Generic to matter really. Tons will be similar, to the point where even if an item is copied, you can't really argue for it much and it won't hold water.

[@jirup]

I occasionally buy scented candles at the supermarket and gosh, they look just like these candles. You can't more generic than looking like a supermarket product.

[@Kris-iw7we]

@@jirup exactly! Like I'm hearing the girl is trying to trademark names like Luxe and Goddess and um... Bestie??? Have you BEEN in any Whole Foods ever????

[@adf89]

Came here to say that lmao If you google "aesthetic" and "clean" branding/packaging/photos for anything this is exactly what comes up. It's generic as hell.

[@cur1ouscatf1sh]

I can’t believe you didn’t put candle scandal in the title 😂 I would have clicked even faster

[@Resyektt]

Huge fumble/missed opportunity markie 😂

[@chelseareiter1146]

Brazilian summers is such a generic name. I don't know how she thinks that is such an original concept that she should own it...

[@yelhsasokolova8561]

Sounds like a fragrance you'd buy at Bath & Body Works 😅

[@largeautomobile]

Sounds like it's trying to be a sol de janeiro dupe. Which would be copying off of something else, another brands fragrance, lol.

[@nicanz1500]

@@largeautomobile exactly what I thought. Bet it smells identical. Heliotrope and vanilaa.

[@SjofnBM1989]

Right it sounds like a result you'd get out of a random name generator.

[@La_br00tal_mija]

Googled it. There’s only 2 but the packaging looks different. If you look at each issue individually. Yes F+F is splitting hairs. BUT The issue here is all the factors put together IT IS COPYING

[@tthettai]

The guy who had his business stolen by his ex partner was your first candle drama! His business was a candle business

[@Usagi393]

Cliffnotes: Two basics arguing over stealing each other’s generic ideas

[@Tatted_princess1996]

Thank you for your service lol 🫡

[@bronzergoth7598]

they even look alike 🤣🤣

[@JayMich29]

Perfect!

[@dangerxbadger2300]

Yeah but that's the thing, the first girl isn't arguing about anything except for someone who literally stole her **copyrighted** names. It's the Flicker and Flame girl who's claiming she stole her names and scents and whatever else and causing a bunch of drama. The initial content thief that Maverick accused hasn't said anything and has stayed out of it. The flicker and flame chick saw Mavericks initial video about having to handle someone using the EXACT NAMES she was using, and decided to make this situation all about herself and accusing Maverick of stealing from her, which she obviously hasn't done.

[@ZomBeeQueeen]

That’s very devaluing with a note of misogyny there.

[@ciaociara]

Both their branding are super simple and seem to be using free fonts; of course they are going to look similar. That handwritten font has been used for so long that its become generic. Neither of them are being innovative and that’s okay.

[@toomuchyee]

i understand that you would be upset if another business stole your fragrance names... but luxe and goddess are so popular as names that they feel like ubiquitous "what unique name should i give my fragrance" go-tos.

[@dangerxbadger2300]

It's not just the names though, it's the exact names tied to the same exact scents(proprietary blends that she herself formulated with generic 3rd party purchased oils), along with replicating other parts of her business and essentially making themselves kind of like a ghost kitchen version of her business. That was her main issue, and imo it's a legitimate one. And then the flicker and flame chick decided to stick her stupid nosy face in the middle of it, muddy the water and make it a bunch of stupid drama that didn't need to happen, because she doesn't understand nuance and would rather spend her time making catty tiktoks instead of trying to make something unique that would be very obvious if someone copied it. 😂

[@usagi32211]

So she bought the fragrance from another company but she's gonna trademark names on that scent? That doesn't make sense to me. How can you trademark a name on something you didn't create?

[@MonolithicCyanTsunami]

That doesn’t make *scents* to me

[@jenniferjasso5947]

@@MonolithicCyanTsunaminice 😂😂

[@iluv2cheer176]

her claim is that she made her own custom mixes OF the fragrances she bought from other companies, so these are her "proprietary" scent blends that she named, from what I've seen!

[@nocause5395]

​@@iluv2cheer176The names are too basic

[@dangerxbadger2300]

​​@@nocause5395that's your opinion. It's not up to you because you aren't ultimately the one who decides whether or not it gets copyrighted or trademarked. The point is, those items are already in process of being copyrighted and trademarked, and the main issue is this third party company that Maverick was complaining about in the first place, before Flicker and Flame stuck her stupid nosy face in the middle of it and made a bunch of drama that didn't need to happen, was that this third party company was basically copying her exact names, the specific scents, and essentially trying to make themselves look like her actual business, not a unique business that just happened to be using the same products and names. Furthermore, Mavericks names were different from Flicker and Flame so she didn't have anything real to fucking complain about anyway, bc the initial complaint Maverick made was of a company copying it EXACTLY, instead of just being kind of similar.

[@vhs3760]

‘mavwick’ sounds like a toddler saying mavrick

[@livewiiiiire]

I thought so too haha, there's gotta be a ton of names with "wick(s)" included that don't sound like baby-talk lol

[@ndawn90]

Yeah, that's a twuly tewwible bwand name...

[@soogymoogi]

Sarah Palin as a child

[@jonnnnniej]

I can't get over it, it itches my brain in a non fun way

[@kxcrayoli]

The whole time I was thinking about Ed Maverick, didn't even occur to me it was "wick" because they're selling candles lol

[@asmrtpop2676]

So are they just renaming someone else’s fragrance oil..?

[@ladymissgd]

Yes...

[@asmrtpop2676]

@@ladymissgdThen what’s the issue 😅 It was bound to be done by someone else.

[@oj_ob]

To my understanding, candle makers buy the fragrance oil and name the candle something similar to give the vibe of the candle. My friend makes candles and she names the candles similar to the fragrance oil and tbh to me that sounds only logical to know what the candle is 😅

[@spoons250]

​@@oj_ob Oh no, we get it. The basic unscented candle and scented oils business is BOOMING! White labling and pretending you "made something" is a joke. We are laughing at them. They are the punchline. lmfa o lmfao lamfao "ENTRUAPaNURE manure "

[@Noneofyourbusiness57817]

Yes. I used to make candles & basically you just buy the fragrance oil from a third party to make the candle 😂 They’re arguing over a scent they didn’t even make themselves

[@Sugarspunfairy]

I’ve seen like over 20 candles with the name Goddess 😂

[@kc3d777]

I know for sure Lush does and i wouldnt be surprised if Bath and Body Works had one named that at some point so idk how she is getting a trademark when like one of the biggest soap sellers has had it on their roster for years. its such a basic name.

[@asmrtpop2676]

@@kc3d777Yes and Lush has a whole Goddess scent line in general.

[@gilbej91]

I feel like candle packaging is so similar. You can find SO many brands who use black and white packaging with cursive writing. It's very clean pintrest home decor vibes! Seems so silly to me.

[@iamAustinxD]

God how I live for this stupid superfluous drama😆

[@Tatted_princess1996]

Me too! 🤣

[@MS-wh7ec]

It is suuuuuch a lovely distraction 😍😍

[@randybunker5345]

Got to love the loonies of Tik Tok.😆

[@sprig.sprout]

Yesss 😂

[@KittyxKult]

These aren’t original names and the packaging isn’t original either. This is what happens when unimaginative cheerleaders graduate and try to start a business. These candles ain’t even wood wick, they are low quality grabs for money

[@nickfra]

I thought the names were going to be unique. Does she really believe she came up with the idea to use Goddess as a fragrance name?

[@allouttaregs]

I can’t with the “mavwicks” 😂😂😂😂 it’s like a speech impediment 😂😂😂

[@Windprinceinfiresman]

It’s so awful

[@ThatDuckieMoment]

Jo Malone fragrance and candle company founded in 1990 ( probably before either of these ladies were born) packaging is black and white.

[@anon-bs7cn]

If the second person was just generally claiming black and white packaging, I'd agree but it doesn't sound like that's her exact claim.

[@rachaelalaine]

As is Diptyque, founded in 1961. 5 years before my mother was born. I am 33 😂

[@Phil-tn5ny]

@@anon-bs7cn seemed like a strawman... which i could be using that term wrong. problem isn't colours it's obvious rip off of everything slightly altered

[@strangerbrothers9902]

Letting people know that you are in the process of trademarking a name that they have already been using is a good way of getting your application opposed on the grounds that your use is not unique to the market.

[@vulgaritar48]

"Luxe" and "Goddess" are hardly unique enough to be identifiable to a particular brand. TBH, I'd be on the "infringing" company's side in this even if the scent profile was similar, because copyrighting single words shouldn't be a thing. If her claim was on something more specific like "Bright-Eyed Goddess" for example, then I'd give her that. But these ideas are so generic - one-word names, white writing on black labels. None of the creative choices involved in this drama are original enough to be considered "ownable". I don't think the other company is in the wrong here.

[@anon-bs7cn]

Copyrighting and trademarking are not the same thing....Not that I'm on her side for this but she's not suggesting that she can copyright those words. She's seeking a trademark (that will almost certainly fail because I seriously doubt she can demonstrate that she was first on the market and/or the one who is most associated with those names).

[@sheHerTheyThem]

The containers they buy for their products are all basic...my daughter makes candles and guess what, you don't get a lot of choices in colours or styles unless you start paying up for it. That's why most candle companies all use the same drop shipping companies for glassware ..they all pump out basic designs and colours for CHEAP! acting like they are trending..no babe,they are cheap to produce and everyone has a TikTok shop..

[@dismurrart6648]

Yup. It feels like a takeout company saying someone stole their container design

[@sheHerTheyThem]

@@dismurrart6648 exactly. If you legit google bulk buy the types of candle containers they are selling, that's all they are doing,is bulk buying, probably out of a drop shipper out of China, because it's the cheapest...and you just literally get a box sent with the same jar as everyone else.. you have to pay$$$$$ to do what say Halo Taco ( nail polish) did and that was pay to design their own bottle and have special specific molds made ... You have to pay to have a unique design or colour..and none of these people are willing to cut into their overhead and do that! They leave it to Yankee candle and those other candle shops to come up with new candle jar molds in mass, that some designer in China is willing to knock off for cheap. It's how it's done. Gravy these petty women acting like what they are doing is new or unique. I am a witch,I make ritual candles . My candles are unique because the person makes them WITH my, and I teach them how to make a mother candle and Ritual candles ... My mold isn't proprietary, it's a silicon heart cake mold.. and I always tell people to pick the perfect vessel and I explain what makes a good mother candle vessel.. acting like these jars and labels are new 🤣🤣🤣 I'm a 55 year old Witch who was taught candle making at the age of 8 by another Witch, the jars not much different if you used a jar..we poured leftover wax and made Ritual candles for our coven members in jars, if they weren't a dipped candle ..

[@kxcrayoli]

Can't help but think that all this copying accusations regarding the packaging could be avoided if they hired a graphic designer ( or at least someone with knowledge on branding ) to make the labels and all the company branding, packing and stuff. Like yes, even as an actual graphic designer is possible to do something similar as someone else, mostly if it is the same market and you're trying to follow trends, and I'm not saying this people didn't consult one or did this, but if you're both using chat gbt, ai tools and canva to make labels without really "innovating" the templates then... I'm sorry, but is on you and you can't really claim originality on those things 🤷‍♀️

[@mothrasdaughter]

This type of stuff is why social media is miserable most of the time. I’ve started doing candles, to act like someone within these spheres are original when there are millions doing the same thing and getting mad is so pathetic. This situation goes beyond petty to just plain pathetic on all sides. It’s like if Tide got mad at someone for similar packaging and saying all purchased products are to ruin them 😂

[@Nauro]

So they are buying same/similar scents and the names are an issue. The packaging looks like all the others But I can't get over laundry soap scent. Which is just fresh linen which is a very common scent used in so many things I think they are just stirring stuff up at this point. Their little bubble is about to pop when they realize how common all this is

[@TheReducedsodium]

oh, no, they were selling actual laundry soap, not laundry scented candles

[@piratsnygg]

Just from the way they talk, and how they present things, I feel like redhead girl is telling the truth, and the blonde one is just wanting to start drama. And she kinda seems to think the candle world revolves around her. "She only copied from ME. Only MY products." Girl, relax. You're all following the same trend; of course they're going to be similar.

[@ellaella5537]

The redhead is the one who started it and went against the blond because they both have candles named Goddess and Luxe.

[@FancySpicyTuna]

“She bought a scent product from us then a little while later, what do I see but a product… she made! Using that scent product! Y’all can you believe it. She’s using the stuff she bought from us.”

[@Loopy-ragdoll]

I was in the process of trademarking Candle Scandle...my lawyers will be in contact. Have a blessed day

[@Victoria-pr4xe]

I'm in college for graphic design. You can commission your own unique typeface that is tied to your brand... She has the ability to do that and own the copyright to it.

[@karine-v]

Heck I wouldn't be surprised they used fonts on Dafont that are "personal use only". I see that all the time with those handwritten font.

[@tishabranchcomb6433]

“I have never stolen anything copyrighted” is a very telling statement

[@brittanyparistx]

CANDLE SCANDAL is fantastic. 👏🏽 Give your gf a RAISE! 🤣🤣

[@shadowman21282]

I used to do markets, both as a stall holder and as an organiser. This sort of thing isnt new. A lot of craft markets try to limit the number of similar stalls unless they're in high demand because of this sort if thing and a lot of smaller markets don't care. I've had jewellery copied, seen very similar crochet and knitting designs that sold well for a stall holder one month, appear on the table of a different seller the following month. One month a candle maker had candles in tea cups, the next month, so did another one... As well as all the same frgrances. This person had found out the supplier of the other candle maker and basically duped their entire range. It doesn't make it right, and it sucks when it happens to you but the drama is basically identical on a smaller scale. Some people that make and sell "crafts" can be really weird.

[@jabbermund]

Horrible, can't police it I suppose but that would put me right off.

[@heatherdontcare]

It's like the Scentsy/Scentsationals drama from years ago😂

[@stellamarie1065]

I'm not taking anyone seriously who named their company Mavwicks.

[@sprig.sprout]

I’m at the end of the video and I’m still not understanding what a dough bowl is 😂

[@jamiefrontiera1671]

same.

[@4niasomnia573]

Tbh the “copied” labels looks like someone typed “candle” in Canva. 🤣 And I’m so sorry, EVERYONE packages dryer balls that way, even freaking Target, which is where I got mine and they’re store brand.

[@estherbenitez3989]

16:12 … she mentioned something that happened a year apart November 2022 to September 2023. If that was genuinely her intention to steal your products and designs then it would’ve been released shortly after (around December or January). I just think that this is a case of someone who can’t accept the fact that someone might have slightly similar tastes and interests as them and that multiple brands have similar products because they’re following the trends.

[@Sorchia56]

This had me roaring! If this was the main complaint in my life, I hope my husband would commit me. On a serious issue: I really want to work for Crayola. Sitting in a room full of stoned people, coming up with colour names sounds like an absolute dream job! I don’t do any drugs but it’ll be phenomenal to witness everyday 😂😂😂😂

[@sprig.sprout]

I mean… If she’s going to point out that she can use the same scent as a perfume under a different name… the first brand she called out can use her untrademarked name. Equally as legal lol

[@batty-bites3185]

im gonna request that instead of calling it a shameless plug, u call it a proud plug for ur travel channel cos there's nothing wrong with promoing ur other content and u work hard for ur channels. they deserve all the love and attention too

[@batty-bites3185]

i gotta say, i think trademarking names like goddess and luxe for something like this seems silly and unrealistic.. if u came up with something named like tutti frutti booty goddess yes maybe that's a more unique string of words but single word names is never anything unique..

[@Elvira-k3r]

And this shit is why I buy my candles on sale from Marshall's 😂.

[@Bobw324]

How come "luxe" can be trademarked ? Just means luxury in french.

[@Sunshine0235]

Im a candle maker. Im not sure about this. I order from Midwest all the time. Everyine who orders from them has the same jars, tons of people use the same label company or print their own avery labels. Kind of weird

[@jabbermund]

But if she orders a product from them and then puts out a similar product that at least heavily implies strong inspiration, which she denies entirely. Orange haired girl gives me sketch vibes.

[@coffee8599]

I want to laugh every time Markie says, "Mavwick". 😂

[@randomoodthings]

5:14 it doesn't look the same, one is black and white with the brown as a contrast while the other one is black and white with the olive green as a contrast. Even the mood is different.

[@icyqueen2006]

Accusing someone of stealing the most basic names from you and then being offended when someone says you stole their basic packaging is wild. Surely there is no way you can copyright a fragrance that isn't even her own blend?? Someone else created it and she changed one word of the name they had already given it. The first girl literally created all her own problems by being petty for no reason. Maybe this is some sort of new business strategy?

[@tanmaz8006]

... I agree 😂 ... you can only copy right a name of your company not a basic word ..

[@Helloskyyt321]

I think it’s hilarious that she calls out a brand for generic unoriginal names like Goddess & Luxe… then gets called out for actually copying 😂😂😂

[@bridieeleanor]

is brazilian summers unique? like sol de janeiro and other brands have done that already

[@mrs_maverick1121]

To complain that the packaging is similar is insane imo... You can only package dryer balls, candles, etc in so many different ways! And black and white is unique now?... No, it's been done by thousands of companies for YEARS! And she came out with dryer balls 10 MONTHS after buying yours? Give me a break lol

[@Phil-tn5ny]

ya'll are soooooooooooooooooooooooo on a different opinion than me I can't understand it. Those things looked identical, and it's WAY too coincidential that this has happened 5+ times and she's purchased the products she copied. What are the odds?

[@czerniana]

Goddess and Luxe are not creative names. Of course there will be several repeats. FFS, witchy candle companies undoubtedly have one called goddess. luxe has been a popular word for well over a decade. Unless you're making up words, or spelling them weird, I promise your one word named candle is not unique.

[@sharihazlett3774]

Do these people not realize their products are all very similar?? Names are almost identical and packaging looks similar. Nothing unique. And of course disclaimers are going to be alike. What would you expect it to say??

[@Bytchesagainstbullshyt8]

Me watching another Markie video about a community and people who I've never even heard of or seen before 😂😂😂

[@carlytan3202]

I’ve just discovered your channel and I’m soooo glad that I did!! You’re literally where I get all my TikTok drama from now!!! 😂😂❤❤

[@JessicaRabbit324]

CANDLE SCANDAL© That's brill 🙌🏻🤣

[@headquarterproductions1484]

This is so unrelated but I really can't stand the name mavwicks

[@Hooperjz78]

It's terrible 😂 it sounds "widiculous"

[@rdy2dstry]

The craziest part of this whole controversy is that every single one of them stole “their” ideas and styles from my candle line. This really surprised me because I only just now decided to make a candle line so whatever time machine they're using to steal my ideas needs to be found and destroyed or they may steal your ideas you haven't had next.

[@ixchelskyfeather2513]

I used to make candlesas a business. I RARELY buy other people’s candles. Even now…if I have the stuff, I will just make it. Could be because I am sensitive to chemicals and know what went into mine and trust that I won’t get sick, but I also loved the scents I created. If I happened to come across an awesome candle at a fair or event, then yes, I would ask the questions I needed to for safety and buy it. But the thought that I don’t like to smell my own candles is crazy! If you don’t like what you are making, don’t make it. Sounds like a weird made up excuse as to why she was doing research and development on other candle makers work. 😒

[@kekeharlow]

She really was like we both used the same Google Font so you stole from me. 🤣

[@myliza700]

😂😂😂 trying to copyright the most basic ass names is what’s wild. 💀💀

[@feuilletoniste]

This was just as enjoyable to watch as Emma In The Moment’s videos about crochet-tok/crochet-tube drama, and the absurdity of various small creators trying to claim that they invented the concept of vests or chevrons or sloppy sweaters. Seriously, folks, y’all need to learn that for all that society claims to value originality, there is precious little of it around, and that’s a good thing because humans don’t like change!

[@asmrtpop2676]

Hold up she just admitted she just makes up the instructions for things containing scents and that people use that could touch their skin. 😳 Major yikes. She sold these products.

[@laurenraubaugh9542]

I think she just meant that the wording was her own (though hopefully true) rather than copied from another disclaimer, but she did say that strangely. This whole "drama" is the pettiest thing I've seen in a long time.

[@iluv2cheer176]

the claim comparing disclaimers is WILD, of course Tide laundry detergent is going to have pretty much the same warnings as literally any laundry detergent lol. it's also truly wild to admit you used chatGPT to help you make the WARNINGS on your candle, which historically, can be dangerous, these two are both a bit wild.

[@jabbermund]

The contents of a disclaimer can be the same while being worded differently. I thought the language she used sounded a bit unusually flowery. I don't think she was annoyed the other girl copied her warning, but was using this as an example to show that she was at the very least heavily inspired by her, which highlights the hypocrisy of the OG girl's post about another candle brand "stealing" her scent names.

[@iluv2cheer176]

@@jabbermund but warnings are something that SHOULD be similar lol. She didn't read out the warnings of a third company proving how so very different her warnings are lol, if you have proof you're being copied, warnings aren't the evidence to lead with or rely on lol.

[@dtchouros]

I am loving the travel channel. Had to cancel my UK (and a few other countries) trip that would have been two weeks ago due to too much unrest in the places I wanted to go. Love that I get to travel around with others in those areas.

[@CamBoone]

It’s almost like a juice brand trying to trademark “grape”. *ALSO* blood, sweat, and tears… 😂 imagine actually getting a candle with blood sweat & tears in it

[@spongegar7588]

I don’t know how candle or scent businesses thrive online, because you can’t smell the item until it arrives Maybe I’m weird but I’m really sensitive to smells, I need to smell the candle first, to make sure it won’t give me a headache. So I could never just order something that might stink up my home and make me feel ill. I have to go to physical candle stores. It can say “raspberry with blah blah accent” and it smells like burnt tires😂 Maybe because they are all buying scents wholesale and then just renaming it to for their company, the buyers know what it’s going to smell like? I wouldn’t take the risk.

[@akarifuyuki9763]

Same with me. One time I bought a candle online, you know to challenge myself. I really wanted to have scented candle but it's difficult to find the one I like and when I found it, it's so expensive. The candle I bought was so cheap so I dared to do this. I regret it.

[@cherylbglover]

Wait! Lux is a name of a candle I use from lux candles haha

[@itsjustme843]

I can't hardly even keep them straight enough to comment, but here we go. The redhead, who said the one company was stealing her names is the pot calling the kettle black. She took ideas and ran with it from the blonde girl but then wanted to cry when someone did it to her. Do you know how many candles there are out there called snowflake or midnight or whatever else? This is ridiculous. I'm pretty sure she didn't think of the name Luxe on her own either because the first and only time I have ever heard it was on Teen Mom, so did she steal her baby's name? These TikTok fueds are getting so petty and ridiculous! Grow up, people!

[@RetroMonkey1999]

This happens with just about every small business. I used to make a product that I put so much time and effort into making and was successful with for about a year before people who bought my products copied them. There's several now, and they use poor quality materials and price it accordingly cheap ... but people don't know there's a difference, so mine just look expensive for no visible reason. It's sad and frustrating, but there's very little I can do without lawsuits, etc...and I don't have the money for that.

[@sioframay]

Neither the packaging or the names are special. It's almost like the "drama" is just to get both candle companies names out there or something.

[@fathermilky5039]

Sooo.... I'm dyslexic and I read eating each other out 😆😅 that ontop of poor eyesight make reading interesting

[@a_potat]

Bruvvvv😂 you must've thought you were in for a wild ride😂

[@fathermilky5039]

​@@a_potat truly I was worried they got caught getting funky at the factory 😂😂😂

[@Georgeツ]

Dude, you should plug that other channel more often because I didn't even know it existed! I genuinely love travel content. I'm gonna go watch after this video.

[@jackson12802]

I think a lot of times people truly believe they came up with something when in all actuality someone thought of it as well.

[@debfox]

I like Emily!😂 The candle scandal is perfect! I needed a nice distraction! The high was 114 here yesterday and today it’s 108. I’m dying! 😂

[@MissTargetChic]

If either of these people spent a fraction more on unique packaging and put some thought into differentiating their brand from every candle sold in Home Goods for $5 they would've had a more legitimate complaint and higher profit gains. Also, these jars aren't necessarily on trend, they are cheap for manufacturing/production so it's what's pumped into the market.

[@nitarose44]

I just came from a Tiktok in the middle of the drama and had no idea what was going on. Then I thought, "If Markie hasn't covered this yet, he will soon." And here you are! Thank you!

[@somsachum8261]

If it helps, you kind of did cover candle drama before. Though it was more about the business being stolen, rather than the candles themselves. It was about Kobe and his cereal scented candles, if I remembered correctly.

[@amidthephantomsrose]

This is why you have to create your own brand identity that can only be tied to your brand. Using a specific color scheme, font, very distinct labels and packaging. Don't do something generic or trending. Do something that is unique that will immediately be associated with you and only you.

[@annmarianderson9728]

I would love to see Emily’s reaction to the tick-tock dramas 😂🤣😂

[@sunnydayz1578]

lol it’s an episode of Schitts Creek!!

[@amidthephantomsrose]

Honestly i have thought about making candles myself and doing a business out of it, but it's drama like this that hilds me back.

[@kaily9456]

I can't believe Flicker and Flame invented warnings on laundry detergent. 🙄 My laundry detergent reads "please pour directly into eyes for best results"

[@xhelxhelcosplay]

Those labels are basically the default recommendations in Canva, when you search for labels 😅 I know, because I've used similar ones for different projects

[@charityrocks]

I live in a town of 1000 people. My whole life except when I went to school I lived in this town. If you start a pizza shop & do well. Everyone in town starts selling pizzas at their restaurants and even at the gas stations too. Whatever you do that makes you “look” more successful than others they will copy. They say copying is the finest form of flattery but it can be very frustrating but it pushes you to keep things fresh all the time then. If someone copies you that makes YOU the trend setter.

[@Eeveelyn]

Black labels have been around for a long time. For example with alcohol it tends to be the companies most expensive bottle. In general it's been used to make products look more premium or to appeal to male customers (skin care brands often use black or dark blue for their male product line). It's a very basic concept in packaging design.

[@sunnygirly94]

Personally, this "candle scandal" is just so wild to me. There came a time when I was into candles and have been buying from shops who uses books as their inspirations. I'm so used to seeing a lot of similarities in almost everything. Even restaurants offer similar items in their menu. Steal Like An Artist is a good book and eye opener about originality and art/craft. It's fun to listen to these dramas but some of them are just not worth it. 😅

[@valeriegrosshans9254]

It's a candle. Can we all be adults, realize we have similar ideas and interests. We should allow this to bring us together, rather than break us apart.

[@lisahoshowsky4251]

As someone who loves candles, I never remember what the heck their names are anyways😂😂 don’t get me wrong, I love a clever name but recognizable branding is way more distinguishable to me than what you decide to name it, especially when I’m going to be staring at the thing while I’m enjoying it and want it to look nice. I’ve got more candles than I can count and I’m way more going off the wax/jar colour, smell and then label when looking for the one I want than the name, especially when they’re so generic like these ones.

[@Mama_Bear524]

Great point and now that you mentioned it I’m the same. I never remember the names.

[@Franklinandme]

5:45 i blame these kinds of mindsets on jeffree star.

[@Starburst514]

I have to admit, its kinda great how every niche has its own drama and scandal 😂😅 like as long as nothing highly illegal is happening, its fascinating each niche and side of things has its own culture that can breed a scandal

[@zoellaadilkhan4929]

emily is iconic and absolutely right about 'candle scandel'

[@misscheif]

I hope one of the creators make a scent called 'candle scandel' and make it smell like rosemary, sandalwood, and lemongrass

[@Premium_jack]

The first girl doesn’t get that her long rant at 9:52 is true for her too…

[@Premium_jack]

The second girl thinks that the phrase “or use half serving as scent booster” is copyable phrase and that’s more insane

[@Maryann1722]

New subscriber here! I'm intrigued by your content. Your narration style and presentation are compelling and well produced. Great work. I'm reeled in!