How Christopher Ward pulls in your cash

[@marcusorme261]

I own two Tridents and really like them. I think it’s great that CW are introducing higher spec watches to increase profits and not just putting ALL of their prices up like other brands. The 60 day trial period and 5 year warranty are a big plus for me

[@Pantherhandz]

The C63 Sealander GMT was my first “real” watch, and I absolutely love it! The textured green dial, orange GMT hand, it’s gorgeous. My only complaint is I got into the brand JUST before the logo switch. Mine has the full name on it, just too big

[@TXLogic]

Same, 36mm here (with the new logo). Fantastic piece.

[@thegorn]

The twin flags went from printed to applied logo. Unfortunately I got my c63 Sealander with printed instead of applied twin flags. Applied looks much nicer.

[@jamesgreig8796]

I have the Sealander C63. Just wish the 36mm was out when I bought mine. Although still pleased with my purchase.

[@tngchinghwa]

the full name is shit, the logo is even shittier, gorgeous watch but will never buy anything from this brand as long as they have that shit logo

[@alexsantiago3181]

I just pre-ordered that same watch with the nice swiss logo. Im beyond excited

[@markk2453]

I hate to be the honest guy here. There are a ton of us that genuinely like watches, have a passion for the history, but will never be rich enough to afford royal oaks and Daytonas and the like. Maybe we have enough to afford a submariner or something as our nice watch, but we also wanna own a royal oak because of the genta history and all that. We also don’t wanna wear a nock off. So we look at CW as a way to kinda sorta come close. I think also post Covid prices have pushed a lot of watch enthusiasts that can’t afford the prices but still want quality and to be able to collect watches to look more at CW and tissot and Oris and stuff that’s around those prices. I dunno maybe I’m wrong.

[@John-km9ju]

I brought a luxury brand (Breitling) watch 35 years ago, and it was a beautiful timepiece. But I selected from the logo outward looking for the 'prestige.' I know a collector who says 'if it doesn't slap me in the face, I'm not buying it." That's my MO now as well, and I have many watches that move me more than the Breitling (some at as little as a tenth of the cost). I've learned that someone is always going to be setting a bar, raising that bar, and then requiring that people clear that bar. I guess everyone has to pick how/what 'defines' them. Happy hunting!

[@adadadatt]

But why make mass produced fashion brands your grail? The obsession with Rolex and AP is like interest in SUPREME and Gucci. The submariner doesn't cost 1,000 to build, and yet they sell it for %1,000 profit. There are genuine high horology brands out there that get no notice because they don't advertise themselves on the sides of sports stadiums. You can get Breguets and Blancpains for the price of rolexes or less, and these are handmade precious metal watches with deep histories. Or, if you just want mass-market rolex-level quality, you can get a Longines for 1/5th the price.

[@lexbro]

Love my C Ward which I wear more than my Rolex. Click bait title for a video producer I never watch through to the end

[@ayda2876]

i agree w you

[@javahaxxor]

@@markk2453 you're not wrong. 99.9% of all people can't afford more than one luxury watch, so we're looking at nice watches, like CW for instance. My problem with that is that I feel like I'm spending a bucket of money on a shiny trinket that holds no residual value. Over 2 grand for a CW .. Yes it's nice, and it's titanium but it's like choosing a new Citroen over a boring BMW

[@MrPauoa]

I have two CW’s, a Twelve and Bel Canto. I enjoy both and look forward to more from them. I am happy with the quality, looks and value. I’m not out to impress anyone. What more is there.

[@dinochrysostomou145]

I have the exact same 2. CW have done well to get to where they are now

[@Mike.thiswatchthatwatch]

Spot on with the sentiment 😊

[@lancejohnson7253]

Thank you for another pragmatic and exceptionally insightful discussion. As a resident of Colchester, CT (USA), the CW C63 Colchester Parachute Regiment model caught my eye with its molded carbon fiber case & dial, retracting crown and COSC certified movement. I think it is a well made and unique timepiece, which are 2 attributes that I value.

[@r7coo]

As always the most thoughtful , well researched & eloquent watch channel around , keep em coming !

[@Mike.thiswatchthatwatch]

Thanks, will do 🙂🙂🙂

[@michaelwalters2390]

Strategy + innovation + quality + good hires = CW success today ….I think your analysis of the phased evolution is spot on Mike

[@Mike.thiswatchthatwatch]

It's a perspective at least 🙂

[@theaj1nkya]

Very good topic and take Mike. CW is the one watch brand that I genuinely wish I could invest in and not via watches but as equity. They have a very likeable business ethic with solid products that of a very good quality. I find their 1x to 3x pricing multiple a great value proposition and of a likeable and fair business spirit and not pushing the pedal too hard on the Veblen good principle. I see them working on a strong chronograph that they would flex with soon. In a world of boring annual upgrades I like this solid excitement of new products. Also, has been quite some time since I have seen a detailed watch review digging in to the crown and hands and all aspects from you Mike. Craving for one. Thank you!

[@avicella189]

A big compliment for the exciting thoughts on brands and models beyond the same old reviews. Your videos are inspiring and always give me new points of view, also with regard to my passion for collecting, which has already lasted 20 years. Thank you very much! 👍

[@Mike.thiswatchthatwatch]

Thanks for watching 😊😊

[@anonFNanonLN]

Some of the most intelligent watch content available anywhere. Thank you!

[@Mike.thiswatchthatwatch]

Very kind of you, thanks 😊

[@Gnap530]

Eloquent, thoughtful and insightful as always. I guess that you purposely make it look like you just casually slipped down into your livingroom chair to have a quick talk with us about something that crossed your mind, but in reality you've thought everything you say through with great care. And what a great mind that was used in that thinking process! I absolutely love listening to your reasonings. If you had a daily 15 min sitdown like this, I'd be there. But given the run up needed to make them I understand that this wont happen, so I will cherish the times it does. Thank you for sharing your thoughts.

[@LifeIsGoodwithPulsechain]

Exactly.

[@morgan17000]

Same feeling here

[@thegorn]

Nah a lot of time he’s way off but fools people with a slick delivery.

[@Mike.thiswatchthatwatch]

Very kind - I'm just a nerd who spends too much time on his hobby. My wife still thinks my videos are "elevated mansplaining", so, there's that perspective too 😂😂😂 As for you thegorn? You've been around for ages on my channel and I appreciate that, but you have always been quite the grouch. You've always given off "shotgun and get off my lawn" vibes. Cheers 😊

[@ehuntley83]

This is the most real, level headed, fair, and reasonable take on CW that I've ever heard. I think you absolutely nailed it. Well done!

[@Mike.thiswatchthatwatch]

I tried to give a perspective at least. Thank you 😀😀

[@roelvandenbergen611]

I always have great respect for people that can admit that they were wrong. I salute you, Sir. That beiing said, CW doesn’t move me emotionally, personally I’m saving for the Sinn 3006, for some reason it just connects. Go Bokke! Greetings from Belgium and thanks for your content.

[@Mike.thiswatchthatwatch]

I'm wrong often. That's something I can say with my usual 100% certainty and confidence 🙂

[@roelvandenbergen611]

@@Mike.thiswatchthatwatch As am I. Again, as always, thank you for everything.

[@h111551]

I never looked at Christopher Ward. Purchased a Bel Canto. Very impressed. Have seen whole line in person at U.S. watch events. Pretty impressive at their price points.

[@rushilsaraogi3917]

What events are you talking about? Anything besides windup?

[@omar10213245]

​@@rushilsaraogi3917 watchfest 2024

[@scottfreeman648]

Bel canto is their best watch

[@dinochrysostomou145]

Agree

[@omar10213245]

@@rushilsaraogi3917 watchfest 2024

[@miguela.velazquez5027]

I’m a fan of the brand specifically after visiting their Maidenhead show room last year. Own a Trident 300 and a Twelve. Will definitely order a BelCanto if and when the waiting time comes down.

[@Mike.thiswatchthatwatch]

Never been to maidenhead... Maybe some day

[@adrianrichards73]

Another very useful video! I have been looking at the Omega Planet Ocean for some time (and will probably get one at some point), but then I came across the CW C60 Lumiere and was immediately wowed by it! I have had a good experience with a CW Twelve which I have owned for months now and thus have a good deal of confidence in the brand, despite not being impressed with the box they come in, which is pure snobbery😁. Bottom line, I pressed the button on the C60 Lumiere a couple of days ago, so that pushes any purchase of an Omega planet ocean back a few months!

[@bodrulm1]

Have you got the Lumiere? Opinions?

[@drnick40]

Always been a fan and collector of CW. The spearhead of British watchmaking at the moment. Fantastic watches!

[@studio.underd0g]

Wow, what a great video! I'm always impressed with your analytical approach. 👏 Cheers, Richard

[@Mike.thiswatchthatwatch]

Thanks - Cheers 🙂🙂🙂

[@tiffer67]

I think that CW will go on to achieve whatever goal Mike France has set for the company. When you look at the man's career & what he's already achieved it's hard to bet against him. To come out of retirement, with millions already in the bank, tells you that this is a man that works for the challenge & achievement of building a successful company. It's fair to say he hasn't put much of a foot wrong thus far.

[@KP-ci8qo]

I agree. He knows what he is doing and they are definitely going in the right direction.

[@shamelessplace11]

Won’t be worth $500 in 2 years. I’m willing to put money on it

[@tiffer67]

@@shamelessplace11 Wow, you'd put money on it. Well that must mean you're right then.

[@shamelessplace11]

@@tiffer67 it means I stand by my statement. Unlike some who seem to think snark comments are the flavor of the day. If you like this great. I don’t at all. Thanks for stopping by

[@tiffer67]

@@shamelessplace11 I’m happy you feel validated by your boast of staking imaginary money on your opinion being fact. Perhaps backing up your opinion with reason might have earned a genuine wow.

[@FrankGoldstein-p7b]

This is so interesting. I’m learning so much about these other lesser known watch brands. Thank You

[@chif123]

Absolutely love the brand and the fact that lately they ha e been dropping hits like every month this year. Makes it more fun to follow. The quality for the watches I have procured is excellent and they are good everyday watches and quite a conversation starter

[@Mike.thiswatchthatwatch]

New stuff is always fun 😊😊😊

[@chif123]

@@Mike.thiswatchthatwatch true

[@Chrissepisje]

Your ideas surrounding the upgrade path are illuminating, interesting, and more than plausible. Good take. I appreciate the insight.

[@canadianwatchmonkey3992]

I think the turning point for CW was the introduction of the light catcher case. Another major event occurred when Christopher Ward (the man) left Christopher Ward the company to start a new company with his 3 sons called Tribus which ended up failing in large part to do with Covid.

[@Mike.thiswatchthatwatch]

Agree - Also something the really kicked in around 2014-2015 ish.

[@paulketchupwitheverything767]

Up until now I had just assumed that Christopher Ward was an invented brand name (and had no issue with that. I think their products look great). It sounded more understated and British than a name like 'Bremont'. Is there a watchmaker named Daniel Wellington out there somewhere?

[@SL-xy5pn]

What I appreciate about CW is that they offer a range of sizes for their models. i was in the market for a medium sized diver and ended up with the 38mm trident pro in my collection. I was cross shopping the trident pro with the black bay 58 and the CW's lightcatcher case was ultimately more ergonomic and suited for my wrist vs. the slab case of the BB 58, I also found the rivetless bracelet on the CW much more appealing. So yea, they are directly competing with Tudor and in my personal case they beat Tudor for me. Also the fact that they're at least 1/3 the cost made my wallet happy. What's also cool is that you can add your own engraving on the caseback, something Tudor does not offer.

[@plantex625]

Im similar, was looking trident pro 38 vs bb58 vs bb54. Went with the CW for all the reasons you mentioned

[@stephenglennan9963]

I purchased a BC. After a year I received it. However, the BC did not chime on the hour. I sent it back explaining that it was not chiming on the hour. CW technicans said that there was not a problem and sent it back to me. When I recieved it again, I had the same issue. I asked CW to exchange the watch. Instead, they said that they would refund my money. Sadly, I am not with the CW BC but CW seems to be covering up something. A failed BC is not what CW wants others to hear about.

[@gregstrachan5043]

I have become quite a CW fan in the past year and I embody many of you points. I currently own 8 CWs (although 2 are for sale), including the new Dragonfly Blue Bel Canto, a Twelve (Glacier Blue), and a Moonphase. I also have 2 of their COSC Tridents (Bronze & #Tide), so I do lean toward the upper end of thei catalog. Their design language speaks to me and fit nicely in my collection: below the Tudors (x4), Rolex, Breitling, Cartier, & Grand Seiko; on par with the Oris, Longines, Doxa, Junghans, & Sinn; and above the Hamiltons, Shinola, & Mondaine. It’s nice to have variety and to appreciate each for what they are.

[@dsfgasdgqweq3456t534]

I have a C65 GMT 38mm and I love it on a nato. I wear it more often than my Omega or Longines these days

[@mariooswald78]

I see a strong future in CW. Aside from entry level priced watches like the Seiko SRP, Hamilton Khaki, and Tissot LeLoche, I have only ever purchased one premium watch, and its a Longines Heritage Sector used. In this price range, I'm now considering a CW12 base model. The watch speaks to me and my budget, and I feel that they did a really good job with it, asthetically speaking. Interestingly, they seem to be holding their used value well enough that used isnt really worth saving on. From all of the new and used offerings, a mildly knowledgeable watch guy like me considers his number two to be a CW. That speaks to their marketing impact, and overall value for budget minded buyers, like me. Thank you for your content, i really enjoy it immensly.

[@Mike.thiswatchthatwatch]

I think they're doing excellent 😀😀

[@Mr1MOA]

OMG, I took at look at some Christopher Ward watches.............I'm hooked, my next acquisition will be a Trident.

[@Mike.thiswatchthatwatch]

Tell me how you feel about it once you get it 😀

[@makermark67]

Thought provoking... that's why I like your channel. Very well done, sir. Thanks.

[@Mike.thiswatchthatwatch]

Precisely what I'm trying to achieve 🙂🙂

[@makermark67]

@@Mike.thiswatchthatwatch should have said "one of" the reasons I like your channel.

[@gregdepot]

I bought the base C63 Sealander to me it was the cleanest. Also if ordered in GBP and using the military discount it was under $800 USD and I didn’t have to pay an import tax.

[@ivanm5482]

Great analysis of CW's journey. Really enjoyed it. However, I still picked up a 128gb iPad, and enjoyed it with my basic burger and fries this past summer from CW

[@Mike.thiswatchthatwatch]

Nothing wrong with an entry ipad 😊😊

[@dannywallaard]

Bought the C60 Trident Pro 300 white dial. Really good quality for the price. I think CW will grow up to be a brand that will be recognized.

[@Z-u-m-a]

Have been looking at the same, but pondering 38 or 40mm for my 6.5" wrist. Want it discreet but not too small. Any thoughts?

[@dannywallaard]

I have a 7.3 wrists and I went for the 42. The case is slim so you can go a bit larger. I like my watches to be discreet but not too small either. With your size wrist you can get away with the 40mm (personally I think the 38mm is to small) I hope this helps

[@jamesfisher585]

@@Z-u-m-a The 40mm white dial will look great. My wrist is 6.75 inches and I went for the 40 with no regrets. With the curved lugs it wears really well and I felt the 38mm would be too small. New Tridents on the bracelet have the smaller clasp now which is 9 or 10 m shorter than the old clasp. This is a great upgrade for those with smaller wrist sizes plus you still get 6mm of micro adjust.

[@niclightfoot4329]

I took delivery of my sky blue Bel Canto on a steel bracelet about a month ago and I love it. CW then sent me a complimentary sky blue leather strap which I was a bit dubious about, but I tried it and it is brilliant. The sky blue of the strap really brings out the stunning sky blue of the dial - there is no other watch like this. The Bel Canto has replaced my Omega Speedmaster Pro White Dial as my favourite watch on my wrist, which is something as the Omega cost double the price of the CW. My next watch may well be the CW Bronze. I think CW are growing into a watch brand of quality and reputation. I like the English/Swiss link, which harks back to early Rolex. I hope to be in a position to support CW going forward and I hope they get very much more support.

[@maxinahunt8652]

Excellent and interesting video. I love my CW C60 38mm trident pro. I hope the Lumiere will also come in a 38-39mm size….. As a woman I appreciate that they make watches with a slightly smaller case (36-38mm) that women can easily appreciate. The watch industry is missing out on a huge market, that of women!There are now many more high earning women who don’t want some puny bejewelled, pink, or beige, boring quartz watch. Look at all these brightly coloured, often effeminate, dials that are 42mm! As a professional woman I want a statement watch that I can wear with pride and appreciation. CW does this. So does Farer. Most brands just seem to have a token “ladies watches” department that is really quite pathetic. Men are not the only watch wearers.

[@Mike.thiswatchthatwatch]

Agree. At least in the west there's a massive underservicing of watches for women. Sure there's always a cartier but more functional, practical traditionally masculine watches that are proportioned for women are still few and far between (and filled with quartz) 🙂

[@keanuneo-k2w]

I have the C60 Trident and the Super Compressor Elite, and love both. Your analysis makes sense, but for me it comes down to what you said at the end of the video: just enjoy it. I definitely am.

[@Mike.thiswatchthatwatch]

Spot on. Analysis doesn't wake emotions 🙂🙂

[@pr33tu_]

Christopher Ward = The watch of the chronically online

[@AQBPlays]

Ooh interesting take

[@Chameleox]

Wait a minute!! That’s…uhh….ummm…. That’s fair

[@Mike.thiswatchthatwatch]

lol 😂😂😂 Rolex = The watch of the chronically in line (for the waiting list)

[@christiangregory9315]

You got me

[@akeyasa2228]

Ironically, only chronically online people have takes like that. The rest of us are out enjoying the real world with whatever watches we like.

[@karlgee2607]

I love my CW c60 sapphire had it a while now looks like new, my longines never gets worn, waiting to see what CW does next before I buy my next CW, great brand

[@ArcUrSki]

Presenting CW sitting around the house in your underwear could not be more appropriate. You really are the best!

[@Mike.thiswatchthatwatch]

lol 😂

[@Christian-o4z]

Love CW!!! I have a C60 diver and the quality is fantastic. The comfort and finishing is leagues above other brands I’ve tried on and their entry divers and highly technical models all offer amazing value. Love to see more Lumière coverage in hand.

[@frogsplorer]

I’ve got a C60 too and it is a very comfortable watch. I usually wear it on rubber

[@GentlemensWatchServices]

CW are moving away from being an alternative choice at a price, to a first choice watch maker. Absolutely agree, filling a gap left by Tudor’s journey. They’re doing everything right that Bremont is doing wrong.

[@fhujf]

Longines is already where Tudor has left. CW is facing an uphill battle.

[@matthewgooch6892]

Yes exactly right. Bremont tried to market their way to success at the higher end of the price list. CW are building their way to success through good business and genuine watch innovation. I am excited to see where they go next. The interesting thing is though, that despite being a Brit and wanting to support British Industry, I currently would find it hard to purchase a CW over a Sinn. Sinn do it for me, whereas CW aren't quite their yet. However, if I'd had the money at the time, I would have snapped up a Bel Canto. Fabulous thing.

[@Mike.thiswatchthatwatch]

Good point on Tudor also moving on... Very much agree. As for Bremont? Also agree ... They haven't quiet found the answer to the question they asked themselves 😊

[@lamentate07]

@@fhujf Perhaps in North America, but worldwide Longines sells more than 6 times the amount of watches that Tudor does globally.

[@JetPilotCI]

Difference between CW and Bremont is CW shows consumers value. Bremont is out there imagining up prices for nothing special.

[@JDinHNL]

This is a spot on analysis - and I love this analysis! And as a case study of CW, this is a very nice showcase of a very nice watch brand. And yes, I'm seeing CW put some thought into their step up watches. They deliver still on value, but also delivering on value at the "price up" - I have yet to buy CW, but it is constantly on my list because it has a look that I think is fantastic, movement that delivers... but, as you note, CW is still a niche play, not Tudor (until CW is acquired - then CW will explode).

[@Largecow_Moobeast]

I thought about buying a 12 but went to the shop I like and tried on a PRX. The look is very similar for half the cost. If I were to buy a CW I think I would get the Moonphase if anything. Everything else they sell there are slightly more expensive things I'd rather have.

[@javahaxxor]

The PRX feels like a Chinese toy in comparison, trust me. Ive handled both

[@javahaxxor]

I do however like the waffle dial better, and it has a bit of shine to it. .. and it has slightly better movement. But finishing wise, the CW wins hands down

[@Mike.thiswatchthatwatch]

Having handled both, I'd say there's a noticeable quality difference. Finishing, weight, balance, dial clarity. The Twelve is better. Having said that the PRX is still a massively good value for money watch 😊😊

[@lamentate07]

@@javahaxxor Doesn't the movement have plastic components? Nonetheless, I'd say the PRX is more distinctive and cohesive in terms of design, which makes it more appealing than the CW for many. The CW is undeniably superior in case and dial finishing etc.

[@Chiller11]

Interesting episode. It sounds like executing an excellent business plan. Hiring talented creative people in key positions, identifying your target market and delivering a consistently high quality product are the starting point. Then creatively expanding your market upwards while maintaining consistency and quality follows. It’s true most things that go up come down and it’s difficult to maintain that initial success as volume increases but brands like Rolex have been up for almost my entire lifetime. Good job in a challenging time CW.

[@SamuraiJackson]

So many people are missing the point. This is a business case study with CW as the case study focus. This about the decisions a small up & comer brand made along the way. All the comments about "I like/don't like this one" or "I don't like the logo" are entirely missing the point that this video is about: It's a story about how a small, relatively new company executed a multifaceted strategy to achieve name/brand recognition within a niche community of nerds around the world.

[@Slapdash1]

Well, here's hoping the strategy includes improving the sh!te logo then

[@Mike.thiswatchthatwatch]

Yes. It's not a "they are good vs. they are bad" video. Just a - How did they get here and why are they doing so (relatively) well? video... 🙂

[@patricelargilliere4583]

Around the world? Go to any capital in South America, talk to a bankster and ask him.about this brand😂

[@matt3477]

You’re overestimating the intelligence of the average individual watching this video. The click bait title doesn’t help though

[@bodrulm1]

​@@Slapdash1then feel free to move on. Plenty of people like the watches and the logo. That's fine too

[@davidhill3542]

I have a C65 Dune Bronze COSC I saw some reviews one on line as at the time was considering a Tudor Black Bay bronze. Given the price tag I was prepared to take a risk on ordering on line. I wouldn't normally buy without trying it on but I am so glad I did. It more than holds it's own against my Cartier Tank, Tag, Omega and Date Just. I have my eye on a Bel Canto and a 12 titanium but would want to try to them on, to check dial and strap colour etc before buying the higher end CW

[@LenHere]

The Bel Canto is still one of my all time favorite watches. The originality in design language, the creativity in use of complication, and the quality are unmatched for the price. If Rolex made that watch, it wouldn't be a nickel under $20k.

[@adamscottv]

Interesting. I like highly readable watches. Something like the Bel Canto does nothing for me. But I'm very interested in the Trident Lumiere. I'd be interested in some of their other models if they did no-date versions.

[@tarekg1083]

Fell in love with the Bel Canto Classic... ordered!

[@Mike.thiswatchthatwatch]

Let me know how you end up feeling about it

[@Yamayamauchiman]

I had to return my bel canto this week because the AR coating was spotting off. I hope they can fix the issue. I still love that watch and have great respect for the brand, but their QC is not up to shape.

[@DerSnipOr]

Was this an initial issue with your model or is this a general issue?

[@Yamayamauchiman]

@@DerSnipOr I haven't found others complaining about this specific issue, but there have been a decent amount of people who had to send their watch back for other reasons.

[@DerSnipOr]

@@Yamayamauchiman sorry to hear that after waiting so long for the delivery. Hope that they can fix it. Which color did you order? I miss the dark blue limited dial - others just don’t seem right.

[@Yamayamauchiman]

@@DerSnipOr Viola. It's honestly perfect for a watch like that, but the sky blue is great too. I just think if I'm every getting a outspoken colour like that it'll be on the Bel Canto.

[@matsigh]

Bad QC? Wow, they really are going after Tudor!

[@nathanjohnson2040]

I really appreciate your channel finding a niche in the watch KZbin market with business analysis applied to the industry/brands.

[@Mike.thiswatchthatwatch]

Happy to hear it and thrilled your sticking around 🙂

[@Nudel-nc1cp]

Another great analysis Mike 👌 We all know about CW now. What your thoughts on comparable microbrands like: Farer, Nivada Grenchen, Squale or Isotope? Thanks

[@drneilyoung7375]

Would also appreciate similar insight into Farer, another British brand. Trying to decide whether they are substantial or just superficial garish colourschemes. Happy with my CW Selander by the way. Solid watch for not too much £'s. But yeah totally getting sucked into thr higher end pieced though 😂

[@russelsheartinacage]

I have a Trident and its fantastic. Its not t3chnically my most expensive watch but it is the watch i wear the most. Ive nearly bought another couple but i do find that they do new releases so frequently that its put me off pulling the trigger on anything for fear that it will be "outdated" within 6 months

[@johanvandersandt8904]

I think its part hype, part value, part innovation and their ability to adapt to market demands. Oh and the Springboks are the best hahahaha!

[@GentlemensWatchServices]

Oh…this comment was going so well, then ruined it at the end 😂

[@johanvandersandt8904]

@@GentlemensWatchServices 🤣🤣🤣

[@Mike.thiswatchthatwatch]

So true. Back to back world cups. Four victories in a row over NZ. Greatest team of the modern era 😀😀😀

[@williwakas]

Got a C60 300 pool blue & consort recently. Love it! A dodecagon will be my next CW. I find their current lineup and prices very attractive.

[@jdam28k]

It really impressed me the impact watches like The Twelve have had in putting CW in the serious watchmaker zeitgeist with consumers. I’d often show watches to my non watch enthusiast friends who wanted a nice watch for work or formal occasions. Most watches from Hamilton and Oris were often met with a yawn or a shrug, The Twelve was always met with a “lemme have a closer look at that” usually followed up with a few questions about the brand. They definitely have struck a cord with people, just looking at social media interest in the brand over the last few years, they really have exploded.

[@KP-ci8qo]

Couldn't agree more 👍

[@Mike.thiswatchthatwatch]

The twelve definitely changed something for them in peoples perception. From "just another small brand" to someone a lot of people take notice of 😊

[@lamentate07]

Which Twelve do you have?

[@markhamilton7289]

in the metal the twelve really pops. My son bought himself a mango twelve and the face and case catches the light beautifully. for the money i think it is an absolute bargain

[@RobMyself]

I like CW as a first time "real" watch buyer. Good specs, nice finishing and overall good looking, to me. As a novice, I'm not going to spend 10k on a watch, at last not yet. For now, they're in the running. I'm a fan of field and pilot watches for the fact most I can wear anywhere. So, the Dune with the sand dial fit my pretty much what I was looking for and about a grand seemed reasonable for now. A week or so ago I commented I was going to pull the trigger after I got my December bonus. Well, I got it. The day before, I added that watch to my cart. The next day I tried to purchase, but it wasn't on the site. They had the GMT Dune but that's not what I was looking for. So I reached out to customer service. They replied to me yesterday and told me it was discontinued. After months of going back and forth 😂. So the search continues. The main problem is my budget keeps increasing.😊 Now I'm leaning towards a Stowa. Same moment in the CW, nicer and flatter than the Laco, and there's history for a about $400 more, then the Laco, but the same as the CW. Or maybe that Sinn. 😂😂😂

[@nizarmurar]

Many thanks . Great episode , executed by great knowledgeable person . If CW didn't have the "swiss made " magical wording on the dial ,it will not reach what it did actually reached. Many thanks again . Viva the herd . With huge appreciation Nizar

[@kristiangustafson4130]

I did a military watch project with CW--so very easy to do, easy for our soldiers to get via their web system and 0% finance, good prices... and from the start excellent support in the design project. For the cost, the quality of the watch is excellent, especially, as you note, the bracelet.

[@Clubbow5]

When you’re into watches being a snob can play a part. CW are getting more hype, and with the hype you have to produce the goods. I have tried three CW watches and ended up with C60# Tide I believe discontinued. Love the watch I like the weight and dial, and the most important is the timing, this watch is excellent better than my Breitlings.

[@WAMwatches]

Great video. I really like the Lumiere and the upgraded CW’s. I do mostly agree with your points but I still think they are releasing compelling 1k watches. For instance, they came out with a 36mm Twelve with all the dial colors and then gave them unique upgrade options. They absolutely want you to buy titanium, and I feel next the SH21 movement, but coming out with a “basic” model (in all but unique pieces like the Moon or Canto) give them great market at the lower end. I came very close to buying a CW for my mom, but I found an excellent deal on a Certina that’s even smaller and a tool watch, if I hadn’t I would have paid twice as much for the CW. Down the road, CW will likely be my buy for her for other watches. For her it’s a great product, not paying for a name, solid movement, well constructed, several options… which comes to your last point. Their catalog is incomplete. But I do think it will go basic/titanium/sh21 movement in the upgrade tier. It won’t be about competing against anyone, it’ll be about projecting a solid brand for watches 1k to 5k. Many micros do similar things with upgrades on their lines. Should Tudor/Longines be worried? No. Should Bremont and other mid-tiered brands that are struggling… yes… CW is coming for their lunch money.

[@JohnT-ty9en]

For all of the haters out there. You spend too much time bashing this brand, and likely others, because you don’t understand the value that CW offers. Not sure what your agenda is but maybe you should buy one and try it out. I did and was surprised. It’s a great watch at a reasonable price.

[@DavidWilliams-zn2nc]

I’ve just received the new lumiare for Christmas off my wife. What a beautiful watch. I also have a gmt, the Belcanto and a diver elite! The diver elite cost me just over £1,000, has 1000m water resistance and is beautifully made.🤷🏻‍♂️ I don’t understand the haters !

[@thepurplecat5975]

I have a Bel Canto and a C65 Dune Auto. I am currently saving up for anOrdain Model 3 Method Lichen. Can't wait for the anOrdain, it lives rent free in my head.

[@emiyanada4252]

I have never worn them and won't consider buying watches in this price range but couple of their models do look really nice. I personally think they will hit the ceiling soon once their price gets closer to other established brands. Mechanical watch is becoming more niche and hype can only take you so far. They might be able to establish themselves as a great entry level watch for young folks, but most people do not keep a wide range of collection at a given time and it would be difficult to convince someone to keep this watch long-term.

[@jtpalooki7757]

Hamilton produces many fine watches.. however their field watches seem to be their bread and butter.. most are in this price range! There are plenty of fine watches in this price range that can hold their own! Longines immediately comes to mind..

[@kc2sc]

You make some good points. I don't own a CW currently. However, I do see them releasing something in the near future that I'll stick in the collection. They're some currently I'd gladly wear if someone were to gift one to me.

[@tonydilucente2342]

Microbrands priced under 1500 USD are my field of play. Unfortunately, CW is starting to look like just another luxury brand, at least in terms of pricing. I wish them well.

[@robertrocha597]

@@tonydilucente2342 stop it. You are missing the point of these brands. You get an opportunity to start with a brand. They are growing not leaving you behind.

[@tonydilucente2342]

@@robertrocha597 Stop what? Expressing my thoughts?

[@eggsII]

@@robertrocha597Understand both of your points. They’re both valid. If you haven’t bought a CW yet, you’re not “growing with the brand” if the price point is too high… Might as well spend a little more and go up market…

[@tonydilucente2342]

@@robertrocha597 I do not get emotionally attached to watches.

[@Robbielazar]

Any recommendations?

[@AbdulRWatches]

Totally agree, they have definitely have done great in the past 3 years. I think they are to be compared with Oris, Tissot and Longines rather than Tudor.

[@papaann4]

I've got 3 now and they are getting more use than my Rolex.

[@KP-ci8qo]

I have to say, I am having the very same experience ! Says a lot

[@javahaxxor]

And no need to worry about getting mugged

[@KP-ci8qo]

Great point!! Agreed.

[@papaann4]

@javahaxxor I wouldn't be so sure. CW Watches do catch the eye.

[@Mike.thiswatchthatwatch]

Price and enjoyment do not always correlate 😊😊

[@leoanthony7281]

I like the CW designs, their watches seem well made enough that I purchased a 12 and may purchase more but you’re correct in saying they don’t hit Tudors quality levels but then again Tudors run about 3 to 5 times more expensive for most models. I strongly believe CW is very good value at their price point.

[@allegedkurd]

The funny thing about CW is the insane amount of hate that it gets. Very few of their models inspire me to go get one, but the heat that it attracts from the worst sort of watch people is very entertaining.

[@Mike.thiswatchthatwatch]

Tribalism and cynicism. It happens to a lot of brands these days

[@ClevaTreva]

Previously couldn't have given two hoots about CW but that Lumiére... is stunning.

[@Mike.thiswatchthatwatch]

I just received it on loan for review - It is quite good 😊

[@ClevaTreva]

@@Mike.thiswatchthatwatchI look forward to your take. Love your videos - so relaxing and without sensation. I don’t suppose you could “lose” it and send it my way? 😅

[@jamie.conway]

CW have horrible customer service. I bought a Sealander with a defective steel bracelet and they refused to repair it. I was forced to return the watch at a loss as they charged me the shipping fee to return it. Never again. Don't buy into the hype and save your hard earned money for more established brands.

[@jeffee1933]

Also my experience

[@Mike.thiswatchthatwatch]

That's a shame. Also good to share this. If it's a consistent problem they need to rectify that 🙂

[@omonteso]

I also had a crap bracelet. Save your money and go aftermarket

[@philspencelayh5464]

My first one needed repair and was back sorted in two weeks. This gave me confidence to buy another much more expensive one, Cosc certified but it didn't perform and after multiple long visits to them where failed to repair it, I'll not buy another from them.

[@Ds92817]

Totally agree, awful customer service.

[@Robert-vw3od]

Brilliant content . The path of Christopher Ward has got more obvious over the last few years. This latest release is exactly what you say. You are going to see a similar thing with brands like studio underdog

[@Robert-vw3od]

I think that would have been true and it is true about a amount of their catalogue, but they are clearly moving away from that

[@andrejensen7837]

I only buy watches that in my mind can become future classics. Dont see that in any CW.

[@Mike.thiswatchthatwatch]

Did anybody know the 6538 would be a classic when it was released?

[@andrejensen7837]

@Mike.thiswatchthatwatch Somebody properly did ?. Let my give you an example I belive Chanel j12 H7122 electro will become a classic.

[@harrievanrooij1578]

I have bought two CW's, a C60 Trident for myself and a Twelve for my wife. I really like the brand for their watches in combination with their price is 3x the cost principle (if it is true....) and the relative good value for money they provide IMHO. I hope they will bring out more watches with their in-house movement. That will also help them to increase their perceived value as a brand, I would expect.

[@claudtalkz2194]

Someone deserves a Bel Canto in their holiday stocking 🎉

[@Mike.thiswatchthatwatch]

Lol 😂

[@canamuraben]

MBA lessons with a touch of watch sauce. I love that channel.

[@Mike.thiswatchthatwatch]

I appreciate that

[@jspeakman53]

So tell me how does Watchdives Chinese company make a Fifty Fathoms homage with NH35 movement, boxed sapphire crystal, 300 metres wr, ceramic bezel - for £89? How does that work? Got one, looks well finished, and on a timegrapher it's performance is pretty impressive.

[@Area_man115]

Dirt cheap labor, and zero and D budgets, for starters.

[@rbrooke2379]

I just found and love your channel, but we all know that the Springboks will never lose anything ever again.

[@Mike.thiswatchthatwatch]

Of course not. And we'll clone Rassie for future generations 😀😀

[@robertrocha597]

Love it that these mircobrands are pushing the limits, giving people what they want and people complain that the brands are leveling up!

[@woozertoo]

Competition improves the breed.

[@robertrocha597]

@@woozertoo I totally agree! I can buy almost any watch but I always go back to these mircobrands.

[@KodyAgue]

Can we still call CW a microbrand? They might have been in the beginning but they've gone so far beyond any other micro that I'd struggle to keep them in that category.

[@robertrocha597]

@@KodyAgue that is true. Many of these brands a have grown and are moving into a different category

[@Mike.thiswatchthatwatch]

It's the best space for watches at the moment - All the interesting stuff is here 😊😊

[@GoosePlaysGuitar]

The C65 Aquitane in orca black is the best looking watch I've seen in years. They are on a roll at the moment..

[@stevens1041]

CW seems interesting. My favorite microbrand right now is Formex.

[@Mike.thiswatchthatwatch]

Also an interesting brand 🙂

[@danielfrancis3660]

I bought a couple of C60 watches from CW in 2021 as I was I impressed with the design and prices. When the bel canto came out I also put in an order for one of those as it was out the ordinary and a beautiful design. I'm interested in what CW will produce in the $5,000 to $10,000 price space as this will clearly show the long term intent for the brand.

[@jeffee1933]

I purchased two CWs this Summer and had to return one due to quality control. 🤷‍♂️

[@jaredstephenson6468]

This happens with every brand. I’ve had to return Tudor products, Seiko products, etc. It’s not unique to CW.

[@chris9650]

Seen a video with just one more watch where he had a root beer Rolex with a QC issue.

[@alexflores4458]

Absolutely it happens with every brand. Just look at the car industry, while some people think that premium cars should fail less (fair assumption as you are paying a premium), actually is the opposite as clients demand higher quality control and cutting edge specs, compare that to a cheap car that runs on old, tested, cheap and therefore more reliable technology

[@Greysprunkiyay]

Anecdotal. Nothing to see here.

[@jeffee1933]

@@Greysprunkiyaylife is anecdotal my friend. You are literally watching a video about the anecdotal opinions of one man

[@secfeed6987]

their popular because they have features no other brands have, is the reason why I bought two of them so far. Two years in, never been happier with my purchase. Its a smart buy, not sure why you wouldn't get them, well made, great color options, band options etc, no wait times, I want a watch, I buy it. simple. I actually chose CW over a Rolex, Tudor or Omega, they lost me as a buyer, almost bit the bullet twice to order, but backed out, just didn't feel like I was getting good value.

[@johnd-xd9sn]

CW is nowhere close to Tudor. Glad you pointed that out.

[@Mike.thiswatchthatwatch]

Would be wrong of me to say otherwise 🙂

[@danielgabalski2312]

Fairly new to researching watches over the last year. I stumbled upon CW about a week or so ago. And in newbie layman terms, CW’s look super cool.

[@Mike.thiswatchthatwatch]

They are I think 😃😃

[@mightya]

Certainly CW isn’t on the same plane as Tudor. However, one can buy a diver, GMT, field, moon phase from CW for the price of a single Tudor. Some people prefer bang for the buck.

[@Mike.thiswatchthatwatch]

Exactly 😊😊

[@LifeIsGoodwithPulsechain]

Your presentations are always entertaining, thought provoking and informative. Great delivery in my humble opinion, on par with the king Teddy Baldassarre. You should consider a video together if not already...maybe you visit his shop in the U.S. and share with everyone. Done properly could hit it out of the park, and all of us could benefit immensely.

[@marquisdaily7715]

I'm so completely uninterested in CW that I’m going to like your video, leave this comment, and then casually move on with my life 😊

[@tomislavm2873]

Same! :)

[@latinballa88]

😂 hilarious and wholesome. Out of curiosity, how is CW failing to capture your interest?

[@INSANEFAME]

Same, the name is as cringe as the logo. Bel Canto being the notable exception but even on that they forgot the seconds hand.

[@INSANEFAME]

​@@latinballa88Boring name, boring logo, boring design, no heritage, overpriced.

[@DerSnipOr]

Then buy a watch with better branding if this is key for your watch experience. Meanwhile I enjoy my c60 bronze and think of which cw to buy next. I wonder if anyone complaining about heritage or logo actually wore a cw for one day to check if these are good watches? 😅 Just bought one out of curiosity and found out that I actually like them.

[@arjuns1ngh91]

Really enjoyed watching this. Thanks for the upload. Earned a subscriber as well :)

[@Mike.thiswatchthatwatch]

Welcome aboard. Appreciated 😀😀

[@MosnaRawr]

My only issue is how many times past tense is used. CW is STILL releasing “homage” watches, consistently, outside of the BelCanto. They’re an upscale homage brand. Prove me wrong.

[@Formexwatch]

Amazing analysis as always, Mike. You seem to see right through the industry :) See you soon, Raphael

[@Mike.thiswatchthatwatch]

Kind of you Raphael. My guess is there is a lot of stuff where insiders are thinking "He's oversimplifying, losing a lot of the nuance and glancing over really important details", but since I'm not an insider I'm happy if I'm just "in the ballpark". Cheers 😃

[@ragra9822]

@@Mike.thiswatchthatwatch The thing is, that most real insiders who are production-facing don't even know about these KZbin channels and the new, successful, or newly successful watch brands... As a real industry insider who faces both sides, I can say that your conclusions are much more than just ballpark-accurate.

[@1995sw]

"Christopher Ward" sounds like a $200 fashion watch you buy at Nordstrom's Rack. I'm not sure that CW as the patron saint of quality $1,500 watches is a name I feel like giving free advertising space on my body.

[@Mike.thiswatchthatwatch]

Rolex wasn't exactly Wilsdorfs first choice of name either 🙂

[@Matt-vj8ou]

Fascinating video and conclusion Mike. I am inclined to agree their entry level was quite compelling to me, but I have gone off them for a reason I cannot quite qualify. However, I must admit there latest offering, the lumiére, has me quite interested… the grey dial one I think is really nice looking… going to have to wait though as I just purchased a Traska… which I am really impressed with given the price point!

[@Mike.thiswatchthatwatch]

Bait and switch... 😊

[@glenndrayton3641]

I waited 18 months for a Bel Canto only to find it was over-hyped garbage. I sold it for a loss. Would never touch this brand again.

[@carrerau7138]

The Bel Canto garbage?

[@Mike.thiswatchthatwatch]

Oh well. Not everybody is going to like the same things 🙂

[@EGGHEADIUS]

Great take and video brother! Have to say though,never have I ever heard the porch referred to as a 9-one-one 😅. In any case,keep it up!

[@Mike.thiswatchthatwatch]

Yeah... Force of habit 😂

[@jamie.conway]

The more I see CW designs, the more I realise they are nothing more than a high end homage brand. They are pretty much an upscale Pagani or San Martin.

[@FlorianaLions]

I totally agree...

[@michaelprenoveau5335]

Who cares? As long as one likes the look. Enjoy and wear what you like regardless.

[@bodrulm1]

The same can be said of many high end brands, except price/snobbery seem to protect them from criticism. Christopher Ward is making proper watches, has a deep commitment to to the industry of watchmaking, and is bringing that to the mainstream. What's not to like?

[@jaybloodypurchase8868]

An homage brand? Like Tudor?

[@Lawrence64]

Realistic perspective on CW watches. Even though I understand how far CW is from Tudor's game, I feel compelled to have at least one of them in my collection, before I move in with a Tudor. And I speak from a journey that at some point, I had a Rolex datejustand an Omega Speeedy. These days I really enjoy pieces like my Mido, Glycine GMT, Tissot (3 of them) Hammies, one specially close to my heart the blue dial Intramatic with a reliable Valjoux movement. I guess in this watch world we will never get bored, not even for a minute. 😅

[@tomislavm2873]

Please no more CW. It's boring.

[@marcospavlovhuyer9760]

Very sound reasoning on the numbers. Appreciated.

[@Mike.thiswatchthatwatch]

thanks for watching 😀😀