How I Built A $7 Billion Shoe Company Called On | Founder Effect

On is a Swiss running shoe company that is the brainchild of Olivier Bernhard, a six-time Ironman champion and former professional triathlete. In just 11 years, the upstart company went from zero to a valuation over $7 billion. This is the story about how a two time world champion and his friends landed Roger Federer to help create one of the fastest growing shoe companies in the world.
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How I Built A $7 Billion Shoe Company Called On | Founder Effect

[@nw9338]

thought they were called "QC" for years haha

[@motiontony]

lol this is the first time I'm seeing it as QC. I always figured the o was a power bottom literally sitting "ON" the n lol. cool to see the different perspectives!

[@alllllll1]

you blind or r.tarded?

[@jeromemontana3849]

Same

[@jandrobalansag8316]

Phew it wasnt just me then😌

[@z28fun]

Same here in the US, thought it was QC. Love these! They’ve helped me delay my hip surgery! Eliminates a lot of the impact to my hips!

[@jacobmason6217]

>To my understanding this just proves how much we need an edged as an investors because playing the market like everyone else just isn’t good enough. I’ve been quite ensured about investing in this current market and at the same time I feel it’s the best time to get started on the market,what are your thoughts?!>>>>>

[@bakermorrison9463]

I can’t focus on the long run when I should be retiring in 3yrs ,you see I’ve got a good companies in my portfolio and a good amount invested, but my profits has been stalling,does it mean this unstable market doesn’t provide any calculated risky opportunities to make profits?

[@elijustin9718]

That’s true , I’ve been getting assisted by a FA for almost a year now , I started out less than $200k and I’m just $19,000 short of half a million in profits.

[@bakermorrison9463]

Impressive can you share more info?

[@elijustin9718]

*Magdalena* *Olivia* *Jones* is actually the one that guides me ,she's a highly-sought out advisor who I found on a CNBC interview where she was featured,you can look up her name on Google and reach out through her page.she understands the job perfectly.

[@elijustin9718]

>>

[@tristanrodenhauser5267]

It’s a good story, but part of his quick success is his partners experience in business and finding investors. A lot of folks take quite a long time to scale up an idea because of lack of connection.

[@JohnM-ch4to]

Well you can argue that it did take him that much time as well. 11 years is a long time and many people fail, he's one of who had the right luck along with the right moves.

[@sabinedalianis2629]

It is also the insight of a smart person, that he has to share if you want to be a team. It is his teamspirit..

[@danf8047]

100%

[@boxingesq.236]

Well isn’t that part of the game? If you want to scale and succeed, you are going to have to pitch your idea to 1000 jus to receive 1 yes. Making connections is way easier then people realize.

[@phetsilemamba3897]

He spent years and years at top level competition triathlon

[@kelvin0yt]

The video is about a Swiss entrepreneur and you show the Swedish countryside and coastline to tell the story where he grew up.

[@richardparker123]

Lol

[@ivanttosuckyourblood]

To Americans, it's all the same lol

[@ctseeme]

I was wondering whether that was Sweden or Norway...

[@lohessmile]

this bothered me so much! -.-

[@lukasbadertscher6019]

hahaha exactly - glad i am not the only one disturbed about it

[@angelmatos9143]

The shoes have found a way into my rotation. Innovation is always welcome no matter how 'saturated' the markets are.

[@nicolasnicolas274]

Great point, innovation is a good way to enter such a market!

[@silvermediastudio]

Gotta love that China manufacturing! Thanks for supporting the CCP, they appreciate it.

[@terencehonda]

The shoes are overpriced, fall apart to soon and are made by cheap labour in asia…..no Swissnes at all…and by the way..the intro in this clip had nothing to do with Switzerland. Those were pics from Sweden 😜

[@jason4275]

Moral of this story it's not always hard work, it's who you know that can help you grow your brand.

[@Sabundy]

No doubt. Being connected or making connections can be a big part of it.

[@nathanmartinez2630]

Sure - totally. Good to keep that in mind, too.

[@barbaran.6667]

They tell that he was born and raised in Switzerland but are showing pictures of swedish houses and landscape 😂😂😂😂

[@xentury5253]

in Switzerland "on the family farm, so close to poverty line". Dude narating seems to never have been in Switzerland. lol

[@tamilhoward9708]

Using stock European footage no doubt.

[@mariusdan6147]

And he said "soccer", but why? :))

[@MrAgglo]

Americans confuse Sweden and Switzerland all the time, sadly. He uses the word "soccer" to make it understandable to americans, since he is talking to an US outlet.

[@davidlynch9049]

It's American. They wouldn't know the difference.

[@findingfitmom9926]

PE teacher here, just bought my first pair two weeks ago, I was searching for a waterproof shoe that would still breathe. It took a few wears but now they feel perfect. Very excited I found these.

[@MJ-uk6lu]

I was recently in shoe shop and tried CF4s. They felt like nothing else. I don't run, but those shoes feel instantly super comfy and they kinda make your feet roll forward, making walking easier. I tried so many shoes recently and these bad boys left the strongest impression. The worst impression was from some Nike Airs (maybe Monarchs? Nike's naming scheme is absolute garbage). I know absolutely nothing about their history, but they are hideous, really stiff and not very comfy while being heavy. Nike's own Revo 7s are actually much nicer.

[@tommyfernandez4557]

they are actually not that good for trail or hiking..... to much stones getr stuck in the sole........

[@brotendo]

Marketing trumps actual product every time.

[@odessaclear]

Please make a video about Hoka!

[@jlewis122]

They are the best. Such great quality and comfortable. I have four pairs!!

[@Gustavo_Rojas]

Come one, the content is so good, but who ever edited the sound should learn from this one. The music is louder than the voice and I can’t hear what the founder of ON is saying!

[@A.M.1.]

I work at a shoe store and these are suddenly on everyone's feet. I get mixed reviews though.

[@timbohouston]

I haven't seen them locally. What stores have you seen them in?

[@A.M.1.]

@@timbohouston there available online for us customers.. I just see them on customers feet as they walk in.. I've one person say there very comfy, one guy say that he was disappointed and another lady say there average.

[@saigoneze4465]

they are also all on sale!50% off lol

[@thegagepage9194]

People where I’m from literally get these because of style, and when they go for a run the realize it’s all about looks. These shoes are nothing special, except the new cloudstratus, that one is quite nice.

[@A.M.1.]

@@thegagepage9194 reebok made a similar similar shoe around 2011 2012 ish.. it looked so cool and nice I bought a pair. It was like a regular shoe.

[@greggeorge6711]

Most people venture into crypto to be a millionaire, meanwhile, I just want to be debt free

[@doragary3717]

That's very practical and smart goal, a wise man once said do everything you can to get outta debt, one of his tips to getting rich

[@andyobiorah4779]

Just do the right thing, by trading with an expert, I trust me you will be a millionaire and debt free

[@dannysamuel4056]

When you invest in crypto you are buying a day you don't need to work.

[@dannysamuel4056]

When you invest in crypto you are buying a day you don't need to work.

[@darlingtonsam3614]

Wish I knew about crypto trading earlier.stock is good but crypto is better. Brace up and get yourself a bitcoin before it's too late.

[@eliasmicheal262]

I’ve been using ON since 2014, I always have three pairs in my rotation. The one thing they didn’t talk about in the video is the comfort. I’m standing a lot for work and I travel non stop, they are literally the most comfortable shoes if you are on your feet or running around all day. I love them.

[@mailmeabhilash]

Do you work as a chef?

[@mintymus]

Opposed to figuratively the most comfortable shoes?

[@Skunkhunt_42]

Yup, best shoes I've ever owned. The horizontal support and sole resiliency is key for me

[@evns7142]

@@mintymus perhaps metaphorically.

[@QuinnLIFTS]

I'd have to disagree. Ultraboost takes the cake. Yeezy 350s are pretty comfortable as well.

[@HMartindeCampo]

Their brand is really confusing… are they “Qn” or “Cn” or”On” it’s really hard to tell what they’re called

[@nw9338]

QC is right Trust me haha

[@universeofopulence]

..it's ón - with *ó* on top and *n* beneath it

[@kidfreshie9ohh]

On

[@imakethingsilike7285]

Goes to show you there’s room for everyone. 7 billion dollar shoe company and I’ve never heard of them or seen them on any feet.

[@silvermediastudio]

Only white people can afford them

[@ege-vm4xv]

They are quite popular in Germany.

[@imakethingsilike7285]

@@ege-vm4xv now that I’ve seen this video I’m actually seeing them quite a bit. You know how that goes

[@silvermediastudio]

@@ege-vm4xv So was socialism, how'd that work out?

[@tommy2346]

where do you live lol?! in Europe and US you can definitely see it. i feel it's like iPhone though. people buy them cause others have them.. more to be seen than anything else

[@jauipop]

I bought my first ON shoes in Zurich 2 years ago because I was desperate for a waterproof sneaker while I was there for 6 months. I literally used the shoes EVERYDAY (hiking, running, outdoor workouts) and they're amazing. I ended up buying a few other things from them too. They're unfortunately not in Malaysia right now, but I'll certainly keep following the brand.

[@jauipop]

One thing I have to note is that it's weird that the items are more expensive in Switzerland (even though it's a Swiss brand) than anywhere else... Plus there is no real flagship store in Switzerland.

[@tanbro05]

Can buy in Singapore

[@montcarmel4879]

@@jauipop it’s not weird, that’s how pricing works. You adapt the pricing to the living standards of that XY country. Living standard here is high, and ON keeps their prices in Switzerland high. Even-though there isn’t much of a big difference in other countries compared to Switzerland’s pricing, talking about ON only.

[@boboiboy9350]

Now running labs carries them in Malaysia

[@MikeyMoran]

What’s the ON shoe that you have for wearing shoes everyday? I’m debating on getting cloudsurfer or one of the other ones for the all round shoe. Please advise

[@dralfred2400]

Great video, Most times it amaze me greatly the way I moved from an average lifestyle to earning over $63k per month, utter shock is the word. I have understood a lot in the past few years to doubt that opportunities are bound in the financial markets, The only thing is to know where to focus.

[@susanhaynes679]

I keep wondering how people earn money in financial markets, i tried trading bitcoin on my own made a huge loss and now I'm scared of investing more.

[@dralfred2400]

@@susanhaynes679 That won't bother you if you trade with a professional like Mr Tony Alin berker my coach, you may have come across him on interviews relating to bitcoin. He trades, manage trading account and offer mentorship program for clients who wish to become professional investors.

[@susanhaynes679]

@@dralfred2400 You allow people to trade for you ? that's interesting , how safe is it ?

[@macherie9554]

Wow I can't believe you guys are discussing about Mr Tony Alin berker, I once met him at a conference in California 2019, just before the pandemic. I can testify that is very good in trading..Highly recommended.

[@macherie9554]

@Oscar Lambert Yes i do, I've known him for couple of years , I'm still using his services , His management team is quite impressive so far.... with my $15,000 deposit, I made over $288,000 US Dollars profit with just 10% charge.

[@Raqque]

I had my first par at 2016 and still use it. Love it !

[@fayezfamfa]

were you using adidas ultra boost shoes before then ? how do you compare it to other shoes ? what is so special about it ?

[@diegoramirez692]

@@fayezfamfa active runner and marathon participant, I prefer to run in Nike’s then surprisingly HOKA are my second go-to’s

[@beautifulmind1177]

Heeee buy new one😂🤣🤣🤣🤣

[@poriased]

just stick with ultra boost is much better

[@chrisvarelabenitez4690]

I have multiple On shoes and as a competitive runner I’d say there are better options. Sure they look nice on feet but their image overall surrounds the ability to wear shoes for athletic purposes and combine them with everyday lifestyle. That being said, On created the On Athletics Club about a year ago based in Colorado. This group is coached by the famous and long known runner Dathan Ritzenhein. The OAC is a profesional running team that recruited top collegiate male runners and got a solid team together. Their womens team is a mix of post collegiate and recent grads. They ran fast times and qualified their top athletes to the Olympics this past year. They make On shoes very marketable by running fast intervals in training with shoes like the On Cloudflow and their carbon fiber racing shoe the On Cloudboom Echo. Not to mention their clothing, expensive as well. Great company though.

[@MayorSom]

Very insightful. Thanks for sharing, cheers! Top lad

[@mtmchale26]

OAC is the next big thing, and I was anti-On from the first time I put on the shoes in 2014. But they’ve grown. OAC with Klecker, Hoare, McDonald, Beamish, etc. are relatable and will draw in young runners. The Coffee Club podcast will also grow the brand. Really excited to see OAC and On grow even bigger in the running world now

[@nofurtherwest3474]

Is it best to hit ground with heal first or forefoot?

[@autumnnakkula60]

I wanted to like these shoes but thought they were not comfortable

[@mogroot5790]

How much they cost?

[@ThaDentMan]

This man looks like Dave Portnoy 20 years from now.

[@yasinnabi]

"NOTHING IS IMPOSSIBLE, THE WORD ITSELF SAYS I'M POSSIBLE " -Audrey Hepburn----

[@danf8047]

As a runner I prefer my shoes on the more cushy side, I tried them and it wasn't for me but I love the hustle, how they go up against the giants in the sports industry - amazing!

[@sethsmith8701]

What do you mean by "custy"?

[@SzTz100]

I like the way they look, but most of the reviews from a couple of years ago were on the negative side, I don't know if anything has changed. Anyway I am a runner, maybe they are more of a lifestyle shoe.

[@smelltheglove1726]

Co-sign this comment, I have tried this shoe several times and it just isn't comfortable, I am amazed that they are holding their own against the Big Boys.

[@jen5917]

What is your recommendation?

[@danf8047]

@@jen5917 Everybody is different so I suggest you try several brands/types, in the running comunity there are a handful of brands that people swear by so check them all out :)

[@krisb-travel]

i love how each person who came on board to build the initial team was also an investor, what a great idea!

[@silvermediastudio]

And all white! That's your favorite part I'm sure.

[@danijel8494]

@@silvermediastudio if they are from swizz, its a higher probability that they will be white mate.

[@AproposDare]

@@danijel8494 ikr? poor guy totally missed the point. stay in school, kids.

[@xubarney1326]

what's the incentive otherwise?

[@silvermediastudio]

@@danijel8494 Just how they like it.

[@Family4SL]

I've been calling the QC's for over 5 years😂

[@wparo]

I never bought these trainers as I don't even know how to pronounce them. Is it On? Is it Qon? Qn? cQ? Very bad choice of logo.

[@nicholasvarro7382]

Best shoe I’ve ever worn, put on. 35 years and finally there’s a shoe on this caliber!

[@nonefvnfvnjnjnjevjenjvonej3384]

marketing works wonders eh?

[@XxhimynameiscynxX]

Look cool and trendy but if you have high arches I would not recommend. These are mainly for flat foot athletes!

[@cwr8618]

I have high arches and been running in ons for 5+ years

[@onlyscience7120]

Made in Vietnam but don't worry, it's designed by a white guy from Switzerland.

[@paganlecter6819]

Nobody cares.

[@teggyegg]

There's No Business Like Shoe Business

[@Sabundy]

🤣🤣🤣🤣

[@briank4134]

Very minor note about some of the terminology. He wasn't the fastest "sprinter?" The marathon is most certainly not a sprint. 100 meters, 200 meters, 400 meters are considered sprints. "Hung up his cleats?" Runners do not use cleats. Some use spikes on the track, but marathoners do not. Cleats are used for golf, baseball, football, and soccer.

[@thegnarlycyclist]

Cleats is also the term (UK/European English) for the under-shoe metal part for clip-in cycle pedals, so fits here if referring to hanging up his cycling shoes

[@tom2324]

Isn’t there a sprint distance in triathlon? I thought the run was 5km in the sprint version

[@bloodspartan300]

7 billion startup is a misnomer and a perversion of what it means to be a start up..

[@amish613]

The background music is pretty loud.

[@JackBlack-ve1ww]

Thought they were called "OC" meaning on cloud😂

[@edwardtan8307]

I owned 3 pairs a few years back when I was jogging. Comfortable but after a year or so, the sole gets brittle and becomes very slippery, no grip indoors for walking for the flat model with no separate nodule. The other 2 older models, one or two the nodules breaks after the sole becomes thinner.

[@cwr8618]

Agreed. My older one feel flat and dead after 1-2 years

[@supersyaz2871]

Ok now this is a real comment. Shoes get worn out. All these other people on here claimed that it lasts for years! Sounds like a scam when I read that.

[@cwr8618]

@@supersyaz2871 I think it was my cloudflows. But I've had probably 5 different models and most retained sufficient spring 2+ years. but some get dead quickly. I still have and use my first pair regularly, which surprises me every time I put them on...

[@samuelwilliams7331]

Running shoes are designed to be good for about 500 miles. You probably need a new pair every 6 months to a year with regular use.

[@stephenmac23]

@@cwr8618 running shoes aren’t supposed to last 2-3 years, replace your shoes when they’re worn that goes for any brand.

[@borasumer]

Man, I see nobody wear these shoes, I have no clue how come this brand is worth $7B, wow, good job.

[@nabeelkhan51100]

I’ve been wearing strictly ons for almost 4 years, I have a bad knee problem and have done more walking than I ever have in the past few years and have not experienced any knee pain since wearing them. Amazing shoes and ridiculously comfortable

[@okinoboo4743]

They are amazingly comfortable!!

[@hugosalvador3207]

Can yu share what is really that knee problem? Which model of this brand yu use? I have bad problem too, and I'm searching about most confortable shoe of this brand

[@gz625]

@@hugosalvador3207 bro they can't because it's bots who posting same fake stories under videos about this garbage sneakers

[@LAUSTINDASAUCE]

You seriously think the shoes fixed your knee😂

[@boboiboy9350]

@@LAUSTINDASAUCEwell placebo really works in certain way 😅

[@kofuzi]

the premise that the running world took notice of On after a tennis player's investment makes little intuitive sense and also happens to be rather false

[@Sabundy]

Kofuzi!!....did you find your way to this video after reviewing the ON Monster? But yes ...you are right. Runners don't care what Tennis 🎾 players are wearing. That's for sure

[@Anza_34832]

“On Cloud”? Yeah, because prices for these shoes are sky-high! 😂

[@NathanLearn]

Love seeing Swiss startups succeed 🇨🇭🔥

[@PHlophe]

Nate, Grüezi wohl !

[@RollForever88]

Seems like a great nation with wonderful people

[@silvermediastudio]

Love seeing White Men succeed using Chinese manufacturing fixed it for you

[@ivangutzwiller6929]

Isch e mega guets gfühl d schwizz so z gseh

[@christianblattler6518]

Indeed. Bad to see that they are produced in china and not in Europe

[@nyakarundi]

make it need a branch in Africa, so much innovation happening in that space, we have a great young women entrepreneur who also developed her own shoe.

[@jaychu3850]

Unreal cuz these are pure hype. They’re not soft at all and don’t perform well. All gimmick.

[@moritzcolaiacomo5878]

In Germany, most of the physicians wear your shoes, great work!

[@DL-wf1gs]

7$ bilion…neve hear about this strange shoes

[@Lawofsara]

I discovered these shoes by my co-worker coming in wearing them and noticed how clean, modern, and comfortable they looked. She swore by them and I saved up enough money to get my first pair. They just came in the mail and I can't wait to use them. I'm a single mom with a toddler and I would usually never purchase shoes this expensive, but I'm so glad I pulled the trigger and did it. The story behind the brand is also beautiful. ❤️

[@nikola9419]

Dont wear it all the time, i did and i believe that my feet became so weak i cant wear any other shoe now. I bought other and my feet just hurts when i use it, never happend before. The problem is that they are too suportive and your feet muscles just became loose and weak. If you wear it for few months you will see yourself.

[@RaphaelBrenner-qn7wk]

also they will fall apart after about 9 months...

[@DemetriPanici]

Those shoes are pretty sleek

[@HHHPedigrees]

Never buying these shoes now that I saw this video

[@jaredcoons1237]

The main reason this company has a valuation of over $7 billion is the shoes are made in Asia, Vietnam I think. They should take a pay cut and have the shoes designed & produced in Switzerland. It would be more marketable in my opinion. Another example of Globalism that doesn't help the middle class in Switzerland. Same is true of Breitling, Rolex, and other Swiss High end watches where the parts come from China and other countries where they're cheaper to produce and just assembled in Switzerland. I think Patek Philippe is the only Swiss watch manufacturer where all the parts come from Switzerland and the watches are assembled there too.

[@Sabundy]

You are totally right. On does make all their shoes in Vietnam.

[@oliviagreen268]

Close to poverty line??? There is no poverty line in Switzerland. Report fact and stop trying to be relatable.

[@SenapatiAN]

ONs are hit or miss - in my case they fit nicely. I think they look funky enough that works very well for marketing & sales. If anything, they're comfortable for travel/casual work shoes.

[@MJ-uk6lu]

That's true, they are very soft (stiff where it matters) and roll nicely forward. But IMO at this point there is Adidas 4DFWD line and they have some crazy discounts like gen 2s going for like 70 dollars. They also look interesting and seemingly do something like Ons, but differently.

[@jacobt9699]

1:27 Hey CNBC, this is Sweden not Switzerland. I get how the average American might confuse the two but a 'reputable' news organization? Seriously? And don't even get me started about the image shown at 1:23 ...

[@g-man-innermaster]

I had five ON shoes ans All of them have crackes at the side, where it get compressed during a walk. Unfortunately this happened always after a few weeks. I have thrown away appr 850€ . These are the Most expensive and Short-lastings shoes: Never Ever!

[@MrAgglo]

And yet you bought 5? Strange decision - or pure fiction...

[@g-man-innermaster]

@@MrAgglo no, the shoes are incredible comfortable. Three of them are the same model (Teflon protected) and cost 200€ each. I stopped by these model and tried to use other (non-teflon models) , but they have all the same problem and have micro crackes on the side, which was growing over time.

[@anonjohnnyG]

why do only hipsters buy these shoes

[@dontget1]

I can’t lie , these are the best things I’ve ever put on my feet , I do everything in them , they definitely handle every aspect of nyc life, I wish they had work boots lol

[@gocarlogo]

I’ve been passing by the ON store in my country not knowing its the hottest shoe brand right now. Their store here is almost always empty cause nobody knows about the brand. At around $200 a pair, people here would rather spend it on popular brands.

[@Sabundy]

Which country would that be? Because so far there are only four ON stores in China and one in the US.

[@gocarlogo]

@@Sabundy manila, Philippines

[@DressForAfrica]

The shoes don't look that great, I understand why the store would be empty. They got a good hustle going on though

[@iggielutz]

I am not a runner. I am a soon to be a 70 y/o female with a symphony of major orthopedic issues. Walking has alway been painful and difficult. I've worn Birkenstock, Mephisto, Wolky, Beautifeel, New Balance, Brooks and Alegria brands over the last 50 years. I was introduced to On's last month and bought a pair of 'walking' shoes. My On's are by far the most comfortable, supportive shoes that I have had on my feet in decades. Highly recommend this shoe.

[@PurpleRanger69]

Buy ASICS

[@Sabundy]

@@PurpleRanger69 agree. Asics is the most recommended brand by orthopedic doctors.

[@curlyhairdudeify]

Should have tried..... Crocs.

[@TheArmanddichtel]

I thought this was Uniqlo sports brand… “U”ni”Q”lo

[@MisterCooler]

I hate to say it but the comfort is nothing special. It’s a mix of placebo and good marketing, the midsole is the most basic Eva foam, you can find that in every single budget running shoe. You can find nikes with it for like $50-$100

[@mckinseyand2022]

Nobody in my family remembers the name. Is this QC?

[@btb997]

They are not good for running. They are good for everyday use though

[@ljt95]

Exactly but way to expensive for everyday use

[@user-vc5rp7nf8f]

i mean, he didn't really do much. he brought on the ppl to help him. and the shoes still look ugly

[@vpnconsult]

I bought them for long distance walking.👟 But the dampening is not enough for me. It leads to knee pain for marches>50km. I guess I am to heavy 🪨😂.

[@StepOver420]

this is insane. ive never heard of this company

[@Jp0102]

Me too, I Just find out with this viedo

[@Naresh10511]

Thats the whole point, its better than advertising

[@LeeRoyMelissa]

I worked in retail from 2017-2020 and we sold so many pairs of these shoes.

[@ye23.]

I havent either. Looks like a shoe worn by middle aged dads and seniors

[@domo_willson]

@@ye23. not really. It's pretty well known in the running and triathlon world

[@SerenityReceiver]

"Close to the poverty line on swiss family farm".

[@olivierbrugger9348]

I bought the Cloudswift for running but it really wasn't the shoe for me. The regular Cloud on the other hand is the best everyday shoe I've ever had! No matter how long I walk in them, I never get foot pain, and they're super lightweight - you barely feel them on your feet.

[@andrefrancis95]

which model is considered the regular shoe?

[@olivierbrugger9348]

@@andrefrancis95 For me it's the "Cloud". With the elastic laces which you don't have to tie.

[@cornelmoesli]

You're using stock footage of the Swedish countryside when describing Bernhard's upbringing in Switzerland - great video otherwise!

[@Trumppower]

Like Michael Jordan helped Nike.. 30 years ago.

[@breaks_n_stuff4049]

Shoes are absolute crap. Don’t buy

[@alexbroere2669]

I own a pair of on cloud cloud swift. I really had to get used to running with them. I'm not 100% convinced and one of the problems I have is I like to cut corners by going through the woods but then I get pinecones stuck between my sole :p

[@hugo9846]

Running shoe geeks are always clowning on On. It's widely known as a weird gimmicky useless running shoe. But hey, people make millions from gimmicks.

[@nickspassmore]

10:30 is it honestly a surprise the most famous Swiss athlete in history shows a preference towards a Swiss brand…

[@VangKevinCatfish]

Brought one pair. I hate it.

[@mangtomas5711]

I think they should have name it more unique

[@NathalieLazo]

Beautiful person reading this, work harder on you than you do anything else and you’ll be unusually successful! ⭐️ I believe in you! ❤️- Nat

[@nickspassmore]

Have you just called yourself a beautiful person for reading this???

[@RachelNgom]

These are the only shoes I wear and I have very sensitive feet. After wearing these a few months I tried my new balances and they felt soooo heavy

[@SuperExadidas]

Nice to see a special an ON for Tennis competition. With a distinguishable design visible even in 50-100 yards, of course in honor of the best tennis player -- Roger Federer.

[@MarvelousMarvinB]

And they just fall apart. They are poorly made.

[@dopamine3255]

They seem strong to me.

[@ftate]

Not disclosing the original amount invested and the additional investment from the four angel investors leaves a GAPING hole in this story, essentially making it useless.

[@10-OSwords]

So by "built a ...billion $ co." you mean: "took someone else's idea then brought in a bunch of other people to execute the idea for him". Wow, impressive.

[@nussnougat5462]

That’s the thing haha What is the take away from here? 1. Find a billion dollar idea 2. Have a gigantic network with capable people who can do stuff for you

[@Sabundy]

@@nussnougat5462 it's the reality of how many big companies are started. I think there are few were an actual very talented person both has a great idea and plays a key part in executing it.

[@jennybanana2296]

The landscape at the beginning of the film is definitely not in Switzerland. I think someone has once again confused Sweden with Switzerland....

[@CaseyBurnsInvesting]

Money is abundant, let’s go get it my friends.

[@EvelynDHaene]

That’s right, let’s get it

[@dakine4238]

Everything is undisclosed in Switzerland.

[@LaPulgaM]

I tried these on at a demo in my gym. Only really had them on my feet for a bit, but was not impressed, thought they were overpriced for what they were selling and their 'tech' was nothing new.... also thought the logo 'OC' meant 'On Cloud' like they felt you were walking on a cloud lol Glad he made it though!

[@bonker27125]

ha ha yes the only way i feel "on cloud" is after i smoke weed ;)

[@chiefjustchief]

I'm watching this as I'm wearing a pair of ONs

[@ossousportswear3397]

Inspiration 👏🏾I'll start soon my sportswear company...

[@arfriedman4577]

Much success and health

[@MichaelCena08]

the first 1:10 tells you enough.

[@evilish888]

All inventors and entrepreneurs need a big break, happy to see ON got theirs 👍

[@Iron-Bridge]

Good story I suppose though I am for barefoot or minimalist shoes at this point after suffering from plantar fasciitis using regular shoes. Personally would take Xero or Vivobarefoots.

[@dmitriynesterkin5672]

I bought two different pairs. They look unique, but that’s about it. One pair was done in about a year. The heel lost almost all of its cushioning and the liner inside the shoe did not last well. Looking back, the problem with the cushioning layer should have been expected. When holes are made, the structure is compromised. It is simply not the same strength compared to an intact piece. My goto shoe is Nike’s Zoom Pegasus. Way better than these On’s while costing 50 dollars less. Don’t just make shoes look cool. Make them last as well. Until that happens, I won’t be spending my money on these overpriced sneakers.

[@Spazik86]

Yea, the sole with holes is not great idea IMHO. I had some Mizuno Waves with similar sole structure with holes and it broke like after 100km of running... Very expensive run.

[@cosmicbear88-23]

Still going the wrong direction. A band aid for the real issue. Traditional footwear is crushing your toes and enforcing bad habits. Zero drop with wide foot boxes are the future for ppl who really want bullet proof biomechanics.

[@MOTM1234]

mehhh, humans have a pattern of not learning

[@Joel-5747]

Cool concept... but mine get pebbles stuck in them all the time lol

[@justlivelife08]

I hope this is really good... because the last Swiss shoes that I bought named Joya was so overrated and expensive...it just killed my toes😡

[@VintageSecure]

Too bad the shoes are garbage.

[@whatcanieat3327]

I had one of the shoe I don’t know where I buy it oh man that shoes stay with me long time. Peacock blue color oh I love it.

[@carloorelli3538]

All those who, like me, are into barefoot shoes or Vibram Fivefingers know that men's feet have ran barefoot for 200,000 years. And just after WWII bizarre "sport" shoes with thick soles and heels have become mainstream. They do more harm than good and are basically something that marketing imposed on us consumers. Even the Olympic games were ran with minimalist shoes for decades. It's all trash that we buy and use because we're bombarded by advertisement

[@14onyx]

What harm does it make? I'd really like to know since it doesn't seem like shock absorbent soles and stability for the feet are stuff that worsen the experience for running and leg structure

[@carloorelli3538]

@@14onyx cushioned shoes let you slam the feet on the ground at wrong angle: as a result, knees receive unneeded stress. when you walk or even more when you run barefoot, you are more "careful" with your gait and never land directly on the ball of your heel, butyou land flat, on the "meatier" part of your foot, where the skin naturally hardens if you walk barefoot most of the time

[@tooreal8968]

This whole company is a scam. I noticed every time their founder speaks, their "valuation" increases. Their sneakers are average at best while charging you a premium price. It looks cool and all that but it is not comfortable. I tried 3 models of ON, all expensive upper tier ones, ZERO CUSHION. The real reason why the outsole is hallow out, is because less material, equals more profit for them. If you want a sneaker where you can feel every small rock or sand on the streets of NYC and have knee pains, ON might be for you.

[@adnaanu]

Your comment is very helpful to me. I wear running shoes for comfort and cushioning as I stand for long hours on hard surfaces. I have been tempted by them but their are other mainstream brands that offer max cushioning for a similar price. Nike, Adidas, puma, and even Skechers have their own tech which makes it competitive market.

[@zk4929]

Super thin shoes, no thank you. Altras is what I use.

[@tristanrodenhauser5267]

People going off on these shoes. Shoe preferences for athletes are pretty personal. Some shoes have a lot of padding and bounce others like the zero drop shoes.