The Real Estate Social Media Strategy for Maximum Reach and Engagement |

[@gaynor_goldcoast]

I stopped halfway through and made a live video -1st time - and it’s posted& out in the world already....and I’m still alive‼️ Thanks Tom, was the worst hair day of my life, but I hit record regardless 💃🕺💃

[@TrevorJonescreator]

hahahah love it!

[@lizreyes5561]

I do freelance social media, and marketing! So here I am! I love watching analytics, picking content, and customer engagement. For Facebook, I just use the scheduler that it provides. For everything else, I use a platform called Buffer. It’s pretty good considering that it’s free ☺️. Hopefully my client would have more time to do more “live content”.

[@CRAIGBROCKMORTGAGE]

Tom is amazing. This video is mandatory for agents I work with. If you have nothing in escrow and no listings you have to study this strategy closely. I never dreamed of posting something a second or third time. Just doing 10% of the strategy will make a difference.

[@dylanwnorman]

I am a SM Marketer who specializes in Real Estate and Tom has provided some of the best content and ad strategies and he does them for FREE

[@chazfernandez4180]

Dylan Norman You have any advice for doing social media for a real estate agent? Does it ever come across as not a personal because it’s not the agent himself running the accounts?

[@robblucien]

Tom you are the man!! Thanks for having so much content, REALISM, and laying it out so simply!!

[@HaysWestbrook]

I really appreciate this video. I learned so much and love learning about social media. All the information was really helpful.

[@tobaoduwaiye]

I haven't watched a video that has inspired me like this in a long time. Thank you Tom

[@success-spiral]

One of my favourite videos. Brilliant and concise.

[@arienyourrealtor]

I am really enjoying all of your videos. I just finished the course and am awaiting exam approval. I am taking notes! I also have an associates in marketing that I received in December and I will have my bachelor's next spring. Finishing my 4 year degree while doing real estate class in just 2.5 years. I go hard at everything I do and my sphere knows it. Time to spread it around!

[@tatyanagold7189]

I love this video! Tom is brilliant so are his ideas

[@MZOmar]

Tom is one of my online coach, I watch every video...and implementing in my business in Indonesia...I also build my own channel talk about Real Estate social media....KZbin is an awesome platform to build personal and corporate brand...thanks for the inspiration and motivation Tom...hope success with you always

[@rentospropertymanagementso4895]

Social media and property management ideas are truly very helpful to grow in real estate. Thank you for the video.

[@Ourjourneyinthelord]

I m studying for Realestate test now. But I have be advertising my art through social media myself. Your videos are inspiring in any business. Thank you.

[@aleksandrdanylov]

Thank you Tom ! Very helpful video ! Also it’s very important to keep consistency of all this actions.

[@marciarivas2244]

You are simply... THE BEST!!

[@thefrasergroup4251]

I love you Tom Ferry! You always provide such great strategies and gold nuggets! And you are so FUNNY!! Thank you!!

[@metrorealty7631]

This is one of your best videos. This should be supplementary to working your sphere and relational marketing but this is powerful.

[@realtorjwest]

If you are a real estate agent and not involved with a Tom Ferry coach you are doing yourself a great disservice!

[@agentcartersells901]

Thanx Tom , this was super encouraging for this tech 🦖 😉

[@lindibrougham-cook3348]

Thank you for breaking it down into real estate language! Small changes will have a huge result, I will be doing some of these.

[@davidfranklin5534]

I had forgotten about Hootsuite. Thanks, Tom, for the heads-up.

[@jessicamendoza3171]

Wow Tom, this is so much of what I needed! Couldn't figure it out and now I completely get it. You're awesome man!! Thank you, thank you

[@dawngrubb4259]

Just now seeing this video. Thanks a bunch. Posted while I was watching. It can be done. :)

[@TheBeardedEngineer]

Hi Tom! A little later since you've posted this; but, I used a product called Later for all my social media scheduling. I love it and highly recommend it!

[@stevelay1014]

Awesome Tom the fire is ignited finally. man your the bomb. Been waiting to find someone who speaks the real thing. Mate you have hit so many nails on the head in my head. Oh I'm an aussie "mate" Off and running now, thanks so much for that inspiration for an old real estate dog.

[@carolinevansevenant]

So grateful for all your videos! I will start a course for my license soon and I wanna get a good businessplan and your channel is really helping me to have an idea how to manage everything. I’ll learn along the way, but this is definitely great for tips to start so I can think about what kind of content I want to post, think about the neighbourhoods everything! THANKYOU!!

[@MRJCP9]

Thank you for sharing

[@erikhammond5529]

You are making a difference Tom!

[@maximumestates-eu]

I love the fast talking - deffo better than slow ) and yes, we love Marc! 😃💕☀

[@TomFerry]

Demi Pasaoglu oh I can talk fast... :-). #lovemark

[@milestonebusinessmarketing4575]

I pretty much 'stumbled' upon this Tom Ferry guy while searching for something else. He is GREAT! What a truckload of content he covered in 26 min here. Very educational info if you're interested in growing your clientele or brand utilizing the social media rocket ship. Definitely going to check out his blog now. This dude knows his &*%t. Who knew?

[@monalisawm]

Light bulbs everytime Tom speaks literally is like holy spirit talking to me ooohmyGod🙇

[@briannameighan4943]

Awesome video! Please do more on real estate and social media! LOVE IT! Thank you!!!!!!!

[@Mike_Sherrard]

Hey Brianna! I use social media to get almost 50% of my business and have started putting out daily content on how to do it... Check it out and hopefully it helps :) kzbin.info/www/bejne/fqmXimCBjNd1oK8

[@marcmiller722]

Im a new realtor in MD! Thank you for your videos. I hope to meet you one day!

[@hillarymartin8168]

I needed this eyeroll about how is my hair do i look ok!?! So true my clients and sphere already know what i look like :) thanks tom!

[@haylee0228]

I really enjoyed this video! Great info! Thanks Tom

[@1Cherish9]

Love this . just created a part time job for my daughter. thanks

[@ThomasKrisHolt]

Been using Hootsuite for a while, but not like you Tom Ferry! #likeaboss

[@pashakhosravani231]

Tom has the best content out, keep it up man!

[@tsinger5824]

You have inspired me to return to the videos - Thank you

[@joaofernandes1295]

Thanks for sharing. Good work

[@carlsetzer7858]

I agree with you Tom. Thanks Mark!

[@motivationalcoach-nickmarr]

Hey Tom Ferry Show I been operating real estate marketing platforms for over a decade I agree in your strategies especially photos of housing.

[@loverhezapaquit9068]

Thank you Sir Tom for sharing your valuable knowledge I picked more ideas in marketing! More videos to come and God Speed.

[@NATIONALREALESTATEREFERRALS]

Tom, Thanks for sharing!!! Great info!!! :)

[@NZBitcoiners]

You are amazing with the quality tips

[@homesbymartin]

Hi Tom, just started with Hootsuit today, amazing program. Makes live much easier actually. Your video gave me alot of insight as I am planning to start with video content as no one in our area is doing it. Think it will be a game changer in our market place. Keep up the good work.

[@melpannack8245]

Brilliant, brilliant, brilliant!

[@henryzammit2104]

Your the Man !!! Thanks once again Tom

[@Christophechoo]

Makes great sense, I have been concerned as I have been increasing content 4-25 times more, we are getting fewer views. I always appreciate your insight.

[@TomFerry]

Christophe Choo when we have lunch I’ll share what we learned today. #Bananas

[@Christophechoo]

Coach Tom Ferry I so appreciate that!!

[@monjesmedia]

Great insight, Tom. Thank you!

[@mistyruss4488]

I do both layout and design and social media. 🤘 Love your training videos.

[@realestatespacecoast]

Solid Information, Tom! I am SLOWLY implementing some fun social media interaction on my instagram and Facebook business pages( far from being even close to what it needs to be. It takes scheduling before creating a habit of doing it. What is the app for scheduling those? I could not catch it! Love your upbeat energy a LOT! Looking forward to more of your videos!

[@rechelrealestate7137]

I got many new ideas for the social media from your this youtube. Now I m playing the game "Continue 21 times/days FB Live" , thank you #CoachTomFerry

[@TomFerry]

RayongLandHouse บ้านที่ดินระยอง excellent! Ideate, do the work, listen, track and adjust. That’s the game.

[@connerjensen8170]

Great video! Thanks for this valuable content Tom!

[@ТатьянаАлександровна-л8ч]

Tom, thank you so much for those advices. I live and doing real estate business in Russia, but things you saying is suitable for our marketplace exactly the same. I am so happy i found you, and your channel! Now watching all your content as a crazy ))

[@socialt.socialmediaagency7250]

Great tips!

[@gnome3d750]

2:36 - "BAM! Oh my gay"

[@myracarter8029]

Chock-full-of-awesome content! Thank you!

[@adelerodiguez3688]

Love you're dedication. Carry on!

[@natesmith9508]

Great video! Great content!

[@ParisGroupRealtyLLC]

So good! Thanks for sharing this!

[@brendaconynrealtor]

Always love your info Tom! Could you please speak on the content difference we should be posting from our personal FB page and business FB page?

[@Khiggins14]

This was great! Thank you so much!

[@bonnielierse7055]

Thank you for your input on social media. I know I have to get comfortable with Bomb bomb!

[@virgoswild]

Thank you for this!! You gave a lot of good tips!

[@deserieenid4425]

What Facebook would you suggest we use for this content. Our personal page or business page?

[@RealEstateLife360]

Deserie Aponte I would use your personal account to friend as many in your network and if you have the funds use your business page and boost like $5 per day and see what gets traction

[@LiamMcGeehan]

Loving the content man! Super helpful

[@TomFerry]

Liam McGeehan thank u Liam, anything specific that resonated?

[@jmsmith38506]

One of the most important moment in your day is that moment right before you hit SEND >

[@jmsmith38506]

A message that causes a pause in the viewers scroll

[@ChrisMolenaar]

Great content as always!

[@SaundraAllman]

Hi Tom, great insights, I listened I went live with you! Thank you

[@TomFerry]

Saundra Allman thank u Saundra! Looking forward to hearing what you take action on!

[@SaundraAllman]

Thank you so much, me too!

[@SaundraAllman]

Thank you so much!

[@davidc0214]

If I can love this video 1000x I would !!!

[@brendasantos1665]

Hi Tom! I am trying to become a Real State Agent, what do you recommend before going into the real state business? I know it will be challenging and I will make many mistakes but I want to prepare myself as much as I can before becoming a Real State Agent. p.s I just found your channel today. I know what I will be watching during my boring cardio sessions!

[@TomFerry]

Brenda Santos there’s a lot of advice I could offer. First, take some time while doing Cardio and search “new agents” on my KZbin channel. There are several videos that will guide to away from the mistakes that cause hundreds of thousands to fail every decade. Avoid them and you’ll win!

[@Mike_Sherrard]

Hey Brenda! I made a video about what to do before getting your license, and also have a full playlist for new agents! Check it out and hopefully it helps you :) --> kzbin.info/www/bejne/jJesZ5l5lrhjjtU

[@jarrodbestmitchell]

Your point on social media platforms is so important. Great advice.

[@TomFerry]

Jarrod Best-Mitchell thanks Jarrod, let me know what u plan to implement? And if u have question or two, I’m here (well actually I’m on a plane!)

[@jarrodbestmitchell]

Coach Tom Ferry I'm on all platforms including Vero. I think I need to start implementing hootsuite to manage them better and to free up my time. I think Snap is dying though....well at least in my country (Trinidad). My focus is on LinkedIn because everyone is just getting on that platform and I've been getting alot of followers on it.

[@brandonschuppe1833]

Great video Tom... I just started picking up my Social Media Game and found PicMonkey and Microsoft Movie Maker to be very helpful.

[@TomFerry]

Brandon Schuppe love it. I’ll check them out as well.

[@Mike_Sherrard]

Picmonkey is THE BEST for KZbin thumbnails for sure! Stoked to see you're getting on social media

[@Ourjourneyinthelord]

I’m doing it all myself.

[@thomasweber704]

Hey Miriam, what exactly are you trying? Are you focusing on just Facebook or using Instagram for your personal brand as well?

[@robaccatino2580]

Tom, I had two questions regarding social engagement. I wanted to develop a website outside of my broker's page to blog on, and somehow link to link to my brokers listings. Although I haven't figured out how to do that yet. Maintaining it will take some time and was wondering if that's a good idea in addition to social. Second is Facebook. I have a personal page and have separated friends in to different groups. Do you recommend using your personal page and create a "professional" list of friends or separating them by making a professional page and build followers there (while inviting personal friends to follow the page). Thanks.

[@RealEstateLife360]

Rob Accatino 1. What are you trying to achieve? What’s your goal? 2. Tell everyone what you do don’t be a secret agent

[@suzanned368]

@CoachTomFerry So what should we expect to pay a Social Media person for hire? Of course not exact but what would be the range we can expect here in SoCal?

[@RealEstateLife360]

Suzanne D depends on what you want done 😀

Wow what a value bomb. Thanks for that. What do you guys think about 360degree for real estate? Or do you prefer regular video?

[@SylviaWeddington]

Another video I saw recently categorized them in order of importance as Video > 360degree primarily because of cost and the number of people who have access to the equipment for viewing. I expect the two worlds to merge together a bit more at some point in the future though.

[@carlosbecerra4189]

Amazing, thank you!

[@LivinginlagosNigeria]

Hello Tom, thank you for the videos and the tips. By "live and page" do you mean business pages or one's personal social media accounts?

[@specialistsprofessionalsin1331]

Phenomenal Tom Altaff Hadi Omar Bhikhba Specialists Professionals Real Estate Brokers

[@zedrealtor]

Iv found this video very helpful. Thank you very much.

[@arielmiranda7726]

muy interesante Tom , gracias

[@velvettaylor3512]

Currently planning to do Social Media Management in the Las Vegas area. Curious to know how much Real Estate agents are willing to pay for this type of service?

[@velvettaylor3512]

@Jan Swift For all of Vegas including Centennial Hills, Summerlin, and Henderson. They're really building up South West. I think it's going to be a huge growth there since the new Raiders Stadium is set to open south of the Strip Aug 2020.

[@adrifox21]

Tom, I'm brand new. and starting in 2 weeks. Im having trouble trying to figure out what I can start setting up on hootsuite? does anyone have any ideas?

[@Mike_Sherrard]

Hey Aliss! Congrats on getting started. I used to use hootsuite but switched to just posting organically each day and saw an increase in activity. Here's a video I made specifically for Instagram as well kzbin.info/www/bejne/fqmXimCBjNd1oK8

[@RealEstateLife360]

aliss realty tom has great content for new agents ... don’t spend too much time with tools ... go out there and get appointment for buyers and sellers and use your first deals to post on social media take action!

[@traarias6223]

Someone recommended I look for your videos. This is my first one and I'm hooked! Ty for sharing this great info. I'm a Mortgage Loan Officer and I'll just apply it to my line of work. Wish you could do a video on how to get Realtors to want to talk to you. Most of the ones I call tell me how they already have someone. Do I ask to be there back up person? I want real and genuine relationships but I can only be told no so many times, before I give up... Then a few weeks go by and I get on the hamster wheel again 🤦🏻‍♀️

[@goozleologyhq9646]

I hear this a lot and this is what I suggest. No, you do not want to suggest that you be their backup. That's a weak position to take and gives them all the power. Instead, you need to stand out to them and focus your niche. Don't do all types of loans. Pick one type of loan which might normally be difficult to qualify for. Then reach out to them so that they know your the woman to call when they have a client in that niche. For example, let's say you only do loans for military. That's specific enough that if a sailor or marine calls them up, they'll remember you. Niche! Niche! Niche!

[@blushing.lilies]

Hi, besides Hootsuite, what other Apps would you recommend? something I can use on my phone.

[@ItsBrianWorld]

Great stuff 👍👍

[@OliverGrafTV]

Some solid tips! 🙌🔥

[@simonegracenorthcarolinare1976]

You are making me rethink Instagram. I didn't think that was the home buying/selling market.

[@Mike_Sherrard]

Hey Simone! If you're looking for more Instagram content, I made a video here about how I get almost 50% of my business from Social Media, primarily Instagram :) --> kzbin.info/www/bejne/fqmXimCBjNd1oK8

[@thomasweber704]

80% of all Instagram users are below the age of 30, ideally for marketing high ticket items such as homes Facebook is still the way to go. Instagram can attract some leads and increase the social proof, however I get the most results for my clients via ad campaigns and email marketing which is what I have found to be best. If you have any questions or would like to hop on a free call for me to run you through some things then please email me at [e-mail]

[@RealEstateLife360]

Simone Grace you can post on IG and share to your Facebook page as well just don’t share all content

[@mardaymootooshammoogum2361]

Do you think You can help me Doing/Creating my Own Business...!!! You Are the Best...!!!

[@karenbiron5531]

Outstanding advice. I also downloaded all your free e-material and am listening to your podcasts.. I am a new agent, in a new market, in my 4th career! This NYC gal is in NW Montana now. Not used to putting myself out there (thank you past life😁) but you should see my notes! I will try Hootsuite. Money is tight but I am willing to invest where it helps my business. My broker is amazing too. One of my goals is to come to one of your events in late 2020 or early 2021.

[@ThomAbbott]

This is beyond AWESOME SAUCE!!!!!

[@TomFerry]

Thom Abbott thanks Thom. So whataya gonna implement?

[@mardaymootooshammoogum2361]

thank you Sir...

[@crownsgaming5836]

I’m looking to become a real estate agent by any chance u know how u can join a team and hire a coach for what price?

[@goozleologyhq9646]

Try reaching out to a realtor close to your area, but not in your particular area, that sells similar properties. For instance, I live in La Jolla, CA (part of San Diego) with is a rich part of town. I'd look for a mentor in Rancho Santa Fe or Carlsbad because they're a little distance away but I wouldn't be their competition. And the areas are similar.

[@mitzir3873]

Hi there, I'm getting layoff from my job of 18 years and I'm starting to take the REA licence course. I've been on Facebook for some year, do I create a new Facebook account with my new career plans?

[@RealEstateLife360]

Mitz Roma sorry to hear about your lay-off ... social media is a long term strategy ... use your sphere of influence or your current network and tell everyone you know what you do PERIOD!

[@HalifaxRealEstate]

How do I get the scripts and download you were sharing

[@otyb.8618]

Great! 👍🏻

[@ryanlong2070]

This may be a dumb question, but here goes... When we post this content on Facebook, are we posting to our PERSONAL PROFILE PAGE, our BUSINESS PAGE or BOTH ?

[@AdamMiddlesworth]

Both will get you the most amount of traction. If you post videos, post them to your business page so you can create a custom audience from the video views. 👌🏼