College Athletes Are Cashing In on the NCAA’s New Rules | WSJ

Thanks to new NCAA rules, student athletes can now make money from their name, image and likeness. WSJ’s Laine Higgins explains the new world of lucrative brand and endorsement opportunities for college athletes. Photo: Gatorade/Getty Images
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[@TheGetout04]

Good for them!

[@joe.oneill]

With the ridiculously high cost of higher education these days. The students should make every opportunity of it.

[@MarkWTK]

I think some might already have scholarships?

[@kathyerickson9402]

It will be an interesting story to watch. Social media creates a lot of "influencers", who can make money off their content. But if you are a live performance artist, there is a conflict between art and commerce. When the artist/performer pays another professional to manage their NIL, that is a whole other business. I absolutely agree that college athletes deserve to profit off their efforts. Colleges have been doing it for years. But it will be a bumpy ride.

[@oliviao2238]

It's about time we reward individuals that desire to become productive human beings in our society. A pure example of networking with cash in reverse settings.

[@jharonc2582]

@@S4L665-OnelessthantheDevil she's not talking she's typing 🤗🤷‍♂️

[@5bscs]

these people really aren't productive members of society for their sports lol

[@oliviao2238]

@@5bscs Actually, fathers can point them out to their children to aim high in life, and dreams are possible

[@5bscs]

@@oliviao2238 yeah, at sports... Still not productive

[@wheeliebopper]

And when you are rewarded, the status then becomes "professional". You then should be required to surrender your amateur status.

[@TomNook.]

If only America did this for STEM students too, the true heroes advancing humanity.

[@austinholmes96]

There's nothing stopping STEM students from profiting from their NIL

[@oliviao2238]

@@austinholmes96, Actually, there are caps placed on anything monetary, plus the tax issues are enormous moving forward.

[@austinholmes96]

@@oliviao2238 caps placed by who? /srs

[@oliviao2238]

@@austinholmes96 Individual states as well as contracts that are signed by the sponsor and sponsor agent ( Clearing House )

[@austinholmes96]

@@oliviao2238 is that specific to STEM?

[@GeliCarlosJ]

Good on these young men & women. For a lot of them this will be their peak time to earn relatively big sums since majority dont make the pros so secure that bag people !! For you and your family !! More power to the athletes !!

[@bngr_bngr]

This is great. They won’t need our tax dollars to subsidize their education.

[@johnl.7754]

Their Education will still be free if they got offered a sports scholarship

[@crowncliff]

The money they generate for their schools as athletes usually subsidizes their education.

[@organizedchaos4559]

This is all meaningless without more limits on advertising, advertisements are often misleading and fail.

[@Good-ke5tk]

Imagine going to college and you can’t earn a sponsorship but now you can! 😭😭

[@chrissinclair4442]

I hope former athletes file suite. Can athletes still work a job, or do you have to be popular enough to have people throw money at you or you starve?

[@lamontpeterson5193]

This is exciting, props and kudos to the student athletes taking advantage of this. As stated in the video, not all student athletes are aiming to go into the pro leagues of their respective sports.

[@evacody1249]

Then they should get a part time job.

[@lamontpeterson5193]

@@evacody1249 No, they shouldn’t. Since they now have the opportunity to capitalize on their name, image, and likeness; they should take advantage of that.

[@BobSmith-fx9sz]

Dr Pepper and Gatorade being advertised by young amateur athletes just seems like another way to advertise sugary drinks to kids.

[@MrZZ-py4pq]

All thanks to the supreme court forces them to do this.

[@newinhuman]

This destabilized the market a bit. Athletes are getting smarter and may take more risks financially. Also with how often players are traded in the NBA this might focus the market on a more digital nand international basis investments that are not locally based to prevent bias trades and advantages to locations.

[@auro1986]

with ad money like that one from dr. pepper and yasso college athletes can earn cash and pay for college seats with that cash

[@jaydibernardo4320]

Just what we need, more social media influencers. Ugh! I'll be glad when this era is over (although I'm for these student athletes cashing in).

[@kevindao1103]

What pisses me off on people who think the NCAA or any college sport will go under is that remember this. Olympians even today are still considered Amateurs sometimes, but have been allowed to get paid via NIL since 1971 according to the IOC. And the IOC like the NCAA DON'T HAVE TO PAY THEM SQUAT DIRECTLY. People thought the International Olympic Committee would go extinct (like with the NCAA and college sports), ahem where are we 50 years later? Olympics are still here perfectly intact. So olympians have been cashing in for much longer and no one has been complaining.

[@Mrcharles.]

It’s only going to benefit football and basketball programs. You are not going to get any NIL from a non-revenue sport. This was a dumb move by the NCAA and I expect to see more non-revenue sports get the axe.

[@kevindao1103]

@@Mrcharles. If you're saying you don't expect it from any non-revenue sport, remember that Olympians even when they are still considered amateurs in the NCAA's eyes have been allowed to pursue them since 1971. See my post above.

[@nielspeelen5748]

@@Mrcharles. did you even watch the video tho? All the NIL deals that were discussed were "non-revenue sports"

[@mattbueno5635]

its for an english project dont diss me

[@organizedchaos4559]

Great more exploitation of the consumer.

[@boomsuga]

This is wrong. College athletes get a free education room and board all they can eat and other perks like free tutoring. To have them make money off they’re image while getting a free education, this is going to fuel big schools, especially with a strong football programs, to separate from the pack. Students will go to the schools that pay the best for their NIL and the entire notion of education is down the drain. But it’s already been that way for a while

[@mattbueno5635]

It's not Fair

[@JodabeniTV]

People who are against this dont have a clue how hard it is playing at the division 1 level. You can have a full ride and still struggle. Its literally just enough to go to class and eat school given meals. If you want to do somthing on your free time , you have no money. You cant work, so you cant even save up to buy a car, and not all athletes recive full rides. Coaches dont have unlimited scholarships, so the there are plenty of students that are deep in loans because they cannot work to earn income. But this is a great way for other players to make some income while playing even if they are not in the spotlight in the sport, the can create their own. Plus there is coaches getting paid millions while some student athletes on their roster have to pay for themselves.

[@evacody1249]

What do you think it's easy for all the non student athletes?

[@JodabeniTV]

@@evacody1249 no , but non-athletes could always make money off of their own likeness without any repercussions. That is the issue, the moment you’re an athlete the school would own your likeness rights and sell it if they want , and you would get nothing.

[@Mrcharles.]

@@JodabeniTV The NIL is only going to benefit football and basketball players because those are the only two sports that make money. Now that this name/image program is enacted, expect to see more non-revenue sports get the axe.

[@JodabeniTV]

@@TheWrestlingful lol ok , I work and I’m graduating with my engineering degree. Still got loans just like everyone else.

[@transitiontransverse]

Is there any such rule in India??

[@as14prez]

Indian laws dont stop anyone, apart from the military, from getting advertisement revenue.

[@transitiontransverse]

@@as14prez ohh.. i see I love guys like you,with full of correct information...🔥🔥 Btw, thanks

[@ADADIZZLE]

CiAA vs NCAA sike lol rules would clash before players would.

[@drewh3224]

Soon, sport franchise and athletics will hold a whopping 50% of the US economy. The rest 50% is porn!

[@taoriq3632]

Couldn't agree more

[@ranelgallardo7031]

😂 You pretty much set up the young adults economy. Porn and sports.

[@basit147]

Great

[@meejinhuang]

It's great that they are profiting, but they are no longer amateur athletes. Their predecessors made sacrifices to keep amateur status. Also a wealthier athlete trains better with better equipment, so NCAA records need to be adjusted for amateur and pro NCAA athletes.

[@zylenteyez2820]

College Athletes shouldn't get paid for playing they should just enjoy playing the game. It's bad enough the professionals get millions just for running a ball down a field. Just stupid

[@rastaisfuture8630]

It's about time

[@finz9982]

"If a man sleeps with a man as with a woman, they have both committed a detestable act. They must be put to death; their death is their own fault." (Leviticus 20:13)

[@happyhuman247]

"Financial independence" at what cost??! For a nothing career apart from having followers, likes and comments on social media? This is so sick for true American society.

[@chucklingchihuahua8310]

Ok you want paid then pay back your scholarships that the taxpayer footed the bill for

[@Obimacwen]

Finally!!!

[@mariacheebandidos7183]

this has the potential to be more disruptive to the whole college sports system. lie, it could benefit a few players but negatively affect the system and most of the other true student athletes. seems those who were advocating for it didn't really think it through.