How the NIL market has shaken up college, high school sports | Nightline

"Impact x Nightline" explores the growing trend of "name, image and likeness" deals among student athletes and some of the concerns about its effects on their lives.
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[@FIBAEXECUTIVE]

What a lot of people don't realize is that when those kids finish college and can not make a impact at a pro level bye bye endorsements think about the top tier women and mens pro basketball players that get all the major endorsements they are far a few, how many basketball players get major endorsements if they are not playing in the top levels of professional basketball, NONE

[@jeromescott4223]

At least the're not broke while in college

[@bk-xn5tk]

Which is the reason why NIL is good. Many kids wont make it to pro level. This is all they got. So cash in. Get it while its good. And these examples are the extremes. Many make $1000 yr at most with local sandwich shops and stuff. NIL is good. It solves alot of problems and helps create a spread out grey zone of income opportunity for students of all levels.

[@ThatGuy68580]

they're*... @@jeromescott4223

[@edwinhargrave679]

Can't blame them get the money while you young and your brand is big because blessings like this don't come often,and sometimes just once in a life time.

[@Quanziam]

Anybody against this deal is supporting corporate exploitation. These kids are not regular. They already generate revenue for a brand than most adults. They accomplished more than most before completing school. Give them some credit.

[@stevesnodgrass7434]

Are you sure. Are you just brain washed

[@josesoriano409]

Everyone should be making money. Good they can stack bread incase they don't go pro.

[@SpicyChikenDlux]

It’s our fault for putting so much importance on sports and dropping so much loot

[@davidmateo619]

Get your bag while you can

[@stevesnodgrass7434]

I say no more scholarships. College athletes especially the scholarships student were already getting paid.

[@AtalixZero]

Barkley is a hater. Jealous because some college kid is making more money per year than he did. Also, who the hell was he talking about "we" when he when he said we can't pay these kids. I don't agree with it, but society is dumb enough to idolize athletes and throw money at them, who is he to say who should get it?

[@Jeph629]

What about collegiate non-athletes? Suppose I'm the best 19-year-old trumpeter in the country on a band scholarship? Can I get paid for a private concert or instrument endorsement? If I'm on scholarship working on a theoretical Physics PhD may I be employed by, say, a novel energy start-up?

[@TylerEubank]

No because no one pays to watch that

[@randyconn1183]

Corporations definitely pay the colleges to work on research projects. I guarantee not a penny of that is seen by the students.

[@chrissmith3668]

If it’s something people are willing to pay a lot of money for then yes

[@suryanaray7942]

In india day by day fear of gujarat type communal clashes democracy in danger peoples are feared UNO intervention is necessary please protect the secularism in india and FBI investigation is necessary please protect the peoples in india

[@burnaboyz5932]

Bout Time Get paid Folks get paid colleges been gettin way to much money for them not to be able to pay Players So Salute To NIL Game changer These Schools cant Take every penny Off Of these players 😂😂😂

[@larryclemons7304]

No one should work for free or the promise of a better future. Sounds like a slave to me

[@Jeph629]

This premise is erroneous: The athlete gets a FREE COLLEGE EDUCATION, something hardly available anywhere in the world. Ever. (Simply sashaying the word "slave" in a comment in 2024 does not make the remark correct, relevant or informed.)

[@goodymob9638]

​@@Jeph629Add free housing and food to, if I had a kid that would be sufficient for my family.

[@goodymob9638]

When did getting a free education with the chance to go professional become work.

[@pleasemisguideme345]

The biggest issue is they are already using money as a lure for high school kids. No longer is the dream to work hard and become good enough to go pro and make big money. Now a kid just wants to be good enough to make it to D1 college. A disgrace.

[@patrinaherringshaw7953]

I can see a little of both sides. Look at a lot of athletes who started out younger. And are nowhere today. Have they been able to make money back then they would have a nest egg now. I think really you have to look at why they are where they are now. What reasoning...

[@pokejammerz]

thats everyone. Everyone wants to be a star

[@ak102986]

So, first college? Now high school! Are you fucking kidding me! The problem is that high schools are not legal adults.

[@Jeph629]

There are always exceptions for privileged classes: Most kids may not work pursuant to child labor laws, but child actors have long been exempt, for example. And "nobody" seems to have had a "problem" with that arrangement.

[@ak102986]

@Jeph629 I actually think you should be 18 and out of high school before you can work legally. The reason most people do not have an issue with teenagers working is because it teaches them some values like hard work, but business leaders like it because it a cheapest type of labor that they can exploit.

[@charliedallachie3539]

@@ak102986I had a part time job during high school (full time during summers) and made some good money for a kid that age. It certainly beat asking parents for money all the time. I learned how to control my own finances early on. I’d say keep the legal working age at 15.

[@emozie7428]

A lot of these players do not know financial literacy. I be focusing on grown that money and loving simple so down the road. I can buy a big house and. Nice car but not put my self in the hole down the road.

[@Sharyk808]

Is an college education needed if you’re making 7 figures in high school? Learn to invest wisely.. When you go to college you won’t be the star athlete so the endorsements walks away?

[@whatdoesnt]

Make that 8 figures 😮

[@jerrylee8540]

dont get me wrong good for them for getting paid, but this to me is just evidence how society manipulates its own rules - finding ways to “bend” the rules to the point why have them at all. but yah more power to these kids, sad how many previous college athletes were punished in the past for the very same thing.

[@roneified4405]

This whole thing with allowing college athletes was founded under auspices that the school, NCAA and the conferences were making billions of of the backs of these kids. And here we are, where the schools, NCAA and the conferences STILL aren't paying them a dime and instead saying someone else can go pay them. It's a sick joke when the university is asking fans to donate to NIL when it's the fans who are barely making it living paycheck to paycheck.

[@politicallil7060]

Reese never played against Paige in the championship for you not to know that is ridiculous

[@user-le3kt9kq2k]

Calling for NIL reparation's for all collegiate athletes, who played prior to NIL. These poor kids only received a Full Academic Scholarship, Free Room and Board, all the free food one could ever want, free gym membership with personnel trainer and popularity on campus. We demand 30k for each year played, plus a Honda Accord......... Were taking it to Congress, they'll fix it.

[@JohnSmith-zq9mo]

Is there a better example of the good side of anti-trust law than it putting some limits on the NCAA exploitation of atheletes?

[@tbirds05]

So proud of these girls! Bulldog born bulldog breed! Go dogs

[@kaosaechao56]

If your NIL is worth over $100k a year, the school should no longer pay for your education.

[@Alexander_Speaks]

Y’all just say you don’t want people to be compensated for their work. 😂

[@kaosaechao56]

@@Alexander_Speaks playing sports under collegiate scholarship should not be considered working.

[@pokejammerz]

@@kaosaechao56exactly. Sports in college are extracular activities. Their not professional yet

[@marcroberts5251]

​@@pokejammerzI'm assuming youve never been a student-athlete before bc it really is a job , the school has their schedule planned out from sunrise to sundown.

[@PrecisionAcc]

Uh well the school is selling tickets and getting butts in seats because of them, so they will gladly keep paying for their education

[@Septeemberpain]

Incredible “ability” to be themselves lol

[@AtalixZero]

"Everybody wants to know about them." False.

[@user-rx6wg4pt6t]

Wait...how is charles Barkley gonna be against kids takin money when he did it at auburn? #HIPOcrit yes pun intended

[@strikingitrich7630]

Charles Barkley is so slow

[@DocPhil1956]

Is this an idea that has gone wrong??

[@B86432]

has ruined college sports you a college athlete you represent the school not yourself dont like it go pro they need to switch the 1 & done rule to curb this

[@aceofknaves]

So, it's okay for coaches to make millions of dollars, it's okay for the universities to make billions of dollars, it's okay for the networks to make billions of dollars, but it's not okay for the college athletes to make money off of their name and likeness? You're an idiot.

[@noway6362]

College athletes are modern slaves

[@bluthgold533]

They are representing the school when they are playing the sport, this NIL is like a side hustle/ income on the side.

[@infinitelz2]

When the college is making millions and millions off of you and your likeness. You deserve that money lol. Not even saying that the universities should be paying them a salary but you are entitled to cash in on your brand. The NCAA cannot be making hundreds of millions and then telling you that your are ineligible because you made some money signing jerseys lol.

[@Jeph629]

Reads like something else has ruined middle school English..................

[@skylarkphillips744]

High school and college sports lost its dignity, honor, and tradition. It's all about the $$$$$$$$$$ and it's sickening. The majority of these kids aren't going to become professional athletes. The percentage of college football players that make it to the NFL is 1.6 percent. Only around 2% of college ball players make it into the NBA. What do they do when they age out and are out of high school or college? They should be studying algebra, trig, and calculus instead of spending all their time working on their jump shot. NIL is a disaster for education as a whole. It pits students against students. Kids will see high school and college athletes making money, buying cool clothes, cars, etc, and just stop studying so they can focus on sports.

[@UnremarkableKevin]

The education that college students in sports programs received has always been a joke. This colleges used to make so much money out of student athletes that they had all motivation to have them enroll in useless courses or even fudge their grades to make sure they kept playing. Now, this kids at least also get to make a few bucks while getting that same shitty student athlete education. Even Charles Barkley feature in this video, admitted not graduating college and receiving money from sports agents.