Consistent Content Leads To Consistent Growth

It takes about 7 hours and 11 points of contact before a stranger feels safe enough to trust you with a purchase. How can you do that at scale? Daniel Priestley wrote the book Key Person of Influence in 2010. 12 years later, Chris Do reads it, warming him up to Daniel. This is an example of Asynchronous communication and the benefit of being a key person of influence.
Listen to the full podcast here:
thefutur.com/podcast/build-yo...
Full Video Episode:
• Personal Branding Mast...
Buy Key Person of Influence here:
amzn.to/3cFaHXM
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
thefutur.com/shop
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
thefutur.com/accelerator
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
thefutur.com/pro
✍️ Other Courses, Templates, and Tools:
thefutur.com/shop
🎙 The Futur Podcast:
thefutur.com/podcast
Recommended books, tools, music, resources, typefaces & more:
thefutur.com/recommendations
Music by Epidemic Sound:
share.epidemicsound.com/thefutur
Shorts Playlist:
www.youtube.com/@thefutur/shorts
We love getting your letters. Send them here:
The Futur c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
-
Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Mark Contreras, MOCS Media
Futur Theme Music: Adam Sanborne www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

[@frekecletus]

It's not necessarilly about having a hit post just have an ongoing conversation and you'll eventually gain trust 💯

[@DanielPriestley]

Indeed!

[@artsition]

One of the very few channels that genuinely has good advice and is very straight to the point!

[@thefutur]

Thank you 🙏

[@marwanak10]

Yeah dude everyone's focusing on prolific

[@DanielPriestley]

It’s a real honour to be on the is Channel. It’s deservedly one of the most respected Channels on KZbin.

[@tadpoleontheweb]

Persistence pays off.

[@kelvinjoseph3606]

For some reason, i was struggling with this concept, and WALA! Here it is: i'll read that book next. Thanks

[@IamRyanGee]

Mhmm... I love this. Just inspired me to keep pushing consistently. I was one of those that try to create 'the perfect post' and as a result create less content due to procrastination. Thank you for this a million.🙏

[@DanielPriestley]

Great stuff Ryan! Keep smashing it.

[@drmatthewhorkey]

Very good reminder of what it means to be a successful contact creator. I love how he uses the analogy of spending time with people before they trust you

[@DanielPriestley]

Thanks Dr Matthew. You’ll enjoy the research from Robyn Dunbar.

[@AuthenticMarketer]

I first learned about the concept of 7/11/4 during the KPI Accelerator program, and it literally changed how I approached content marketing. It's all about building that connection and familiarity, and doing it in a non-obtrusive way (I'm not a fan of ads designed to disrupt whatever you're doing). Prolific over perfect. Love it. Fantastic to see Daniel on your show Chris. Perhaps we'll see Chris on the Dent podcast soon too?

[@TenoDaley]

I'm working on being more consistent this year 💪

[@DanielPriestley]

Great work! Wishing you the best.

[@themelissalaurie]

Great video! I also listened to the podcast of this and it made me want to buy his book!

[@thefutur]

Definitely read it

[@davidchirwa673]

The Futur!!!!💪💪

[@NZAgriculture]

Is that why I want to visit my animals? I get to know, like and trust them. Anyway. Thank you both. This is very inspiring.

[@chrh2929]

100% correct!

[@PrincessQue]

Such a quick and impactful exchange!

[@zoeeffa]

Great value

[@wiseserpent]

Shabba Respect to the Futur! Good enough is perfect 👍

[@stachowi]

Damn this is good (and to the point).

[@janslovi]

The accent light on Chris is sooo goooood. Well done Futur fam.

[@thefutur]

Thank you. it's the Quasar science tube light RGBw

[@dejithedesigner]

Thank you Chris and Daniel for this💞💞

[@thefutur]

You're very welcome

[@patrickconlon822]

I love Daniel!! and his books.....loved the interview

[@DanielPriestley]

Thanks!

[@digimuz01]

just WOW!

[@MattPurcell]

Great interview! Dunbars research on a stranger to a good friend are much much more hours. Casual friendships emerge around 30 hr, followed by friendships around 50 hr. Good friendships begin to emerge after 140 hr. Best friendships do not emerge until after 300 hr of time spent. 240 hours of personal contact, face to face, are required to turn a complete stranger into a good friend,” Dunbar says

[@yabilmedia]

I needed this, stuck trying to write my course. Done is better than perfect. 😊

[@thefutur]

You got this!

[@stachowi]

out the door is better than in the drawer!

[@DanielPriestley]

It sure is. Let us know when it’s out.

[@nikhild9918]

I love the genuiness in your conversation with the guests. Its more 'human' I'd say. And I'd like to see the longer versionof this one, where can I see it?

[@thefutur]

Soon

[@sankhulani]

Great video

[@goldsheepdesign2844]

He had me at Muse.

[@b4agraphics964]

💯 what I need. Thank You so much Powerful message

[@DanielPriestley]

Awesome

[@tropicalleathergoods3697]

This was so helpful thanks guys

[@DanielPriestley]

Thanks!

[@carlinmuccular]

Thanks!

[@Player-vi7lh]

Well said

[@joshuaadejoh]

Thank you for this.

[@thefutur]

My pleasure!

[@skyhskyh]

that was gold! thank you

[@thefutur]

Glad you enjoyed it!

[@DanielPriestley]

Isn’t this channel the best!

[@willemaucamp6189]

Wow

[@cassiodvieira]

Chris, what song by Muse is one of your favorite songs of all time? Muse is one of my favorite bands ever.

[@thefutur]

Unintended

[@plant52_]

What is Chris' favorite Muse song? 🤩 ty for all the great content and inspo you guys

[@thefutur]

Unintended by Muse.

[@ThisDesignLife]

Where’s the full episode?

[@thefutur]

check the notes for the podcast link. full video episode not available yet.

[@ThisDesignLife]

@@thefutur cool thanks. Will the vid be coming on here? It’s great to see you both visually interacting

[@ayodeledestiny2227]

Prolific not perfect

[@arkadiuszsmorag6145]

I kinda want to agree with the: "good enough is better than perfect" But i struggle. I try to do my best, knowing it is not perfect. Is that the same thing?

[@thefutur]

just keep making. one day it'll be perfect.

[@doctor-dan]

Who gets to decide what's perfect? You, or the audience searching for a solution to fix a problem? You never know who's trying to solve an issue or when they're looking for it. Depending on who finds and reads/listens to your content, the value they perceive depends on what they're looking for, and that means that some content might be perfect already.

[@arkadiuszsmorag6145]

@@doctor-dan that's a good take on the subject

[@DanielPriestley]

I like what Dr Dan said.

[@thehamidbizo]

Just keep posting, if I get it right? Trying to make only perfect content with draw a lot of energy away from us..

[@thefutur]

just like Dora. just keep swimming. just keep swimming.

[@anshpradhan1954]

Hello futur

[@thefutur]

hi Ansh

[@pedratorta7061]

Impostor syndrome is your surname, right? Cap boy aged 46, trying to stay cool. What a joke.

[@thefutur]

Pedra, I don’t think I have any imposter syndrome. Not sure where this is coming from. Maybe you’re projecting?