Contractor Marketing - 11 Tips | Marketing 360®

Grow Your Contracting Business Today: www.marketing3...
Tips Covered in Video:
1) Build a highly convertible and professional website (mobile first)
2) Use a CRM
3) Use Email Marketing for leads - experience, trust/reviews, process, educate
4) Use Email Marketing for customers - maintenance reminders & reviews
5) Reputation Management
6) Get Listed & Optimize Local Listings & Directories (Houzz)
7) Get on 1st page of Google for your top keywords (SEO, Maps, Paid Search)
8) Run retargeting ads on google display network, youtube, facebook and instagram
9) Run targeted Facebook ads in your area
10) Build your organic social media presence / following - post your work on Facebook & Instagram, document projects, community outreach, etc..
11) Don't buy leads! Be patient and build your own brand in your area so people think of you first. Does not happen over night.
Bonus Tip - Use an all-in-one marketing platform which has both the talent & technology you need to succeed.
Conclusion - Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road or text “marketing” to 39970 to opt into our weekly marketing tip text messages. Happy marketing!
#ContractorMarketing #MarketingForContractors #DigitalMarketing
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Presented by: JB Kellogg
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire.
JB Kellogg on LinkedIn:
/ jb-kellogg-8567a029
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Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor!
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[@dmshay]

As a starting freelancer in digital marketing, I work mostly with contractors. What I found challenging is to understand their capacities of work. My tip is: ask your client how much work(customers) they can handle. Sure, as many leads as possible is good. But it can also harm their reputation; slow response time, no answer, bad service etc. Great video 🤙

[@Marketing360]

Great tip! Growth is a great thing but not at the expense of good service.

[@yantheman1280]

Hey Shay, could we chat? I would LOVE some insights into what you do, as I'm in need of this information.

[@zanehood9884]

You still freelance?

[@dmshay]

@@zanehood9884 yes

[@DEBOASSE]

The last tip about patience was a high value bonus to the list. My problem with my contractors (clients) is exactly that they always running out of work (and money) and they're looking for immediate results. I'm personally starting my own contractor business this year and today on the first day of 2021 I'm happy that I came across this post.

[@Marketing360]

Glad you found value! Good luck on your contractor business. It's a long journey but it's totally worth it!

[@DEBOASSE]

@@Marketing360 Thank you very much. Stay blessed.

[@victorramirez7343]

Hey bro wanted to reach out to know how is your contractor business going ?

[@DEBOASSE]

@@victorramirez7343 Bro. Thanks for asking. I started that last year. However personal issues were on the way and I paused that business to do something else. Thanks for asking man. Stay blessed!!!

[@cebarn]

Awesome video, This was very helpful and hit the right point to get me focused on what’s important.

[@albert0412]

I was skeptical at first, but you delivered very useful information and I’m glad I watched it all the way through. Thank you very much!

[@Marketing360]

Great to hear it! We really appreciate you taking the time to watch. :)

[@ruslanotarov9727]

@@Marketing360 Thank you for the information. How much is expected to invest in marketing over a year( fallowing your tips) for beginner contractors? If you do kitchen and bathroom in the winter and landscaping in summer.

[@Marketing360]

@@ruslanotarov9727 Great question! And honestly it's difficult to answer because not only is every business different, but so is every market they work within! A really rough starting point estimate is to plan to spend $20 per day per channel. It's not a hard and fast rule, but it's a pretty good guidepost if no other information is available. Also, check out our video on how much marketing costs! You may find it valuable - kzbin.info/www/bejne/gqXTi5KmmZV1prM

[@ruslanotarov9727]

@@Marketing360 Thank you! It was very helpful.

[@KevinGallagher01]

Because so many contractors do not use email marketing or text marketing it sets people apart. For a contractor they can get repeat and word of mouth business from it. Good call!

[@Marketing360]

100% accurate!

[@ddaniel213]

Can you please explain more on the text marketing / email marketing ?

[@darrylouting9583]

Cliff notes on a dynamic marketing scheme to scale our business. Great presentation without sales hype. I'm sold on Marketing 360 and its because he sold me without selling to me.

[@Marketing360]

Fantastic!

[@AlAl-vc4ri]

Thanks for the information I this is very good that you take your time to share your knowledge and experience God bless

[@Marketing360]

Glad it was helpful!

[@OEB__94]

I like the explanation clear and simple. No confusion at all.

[@Marketing360]

Great to hear! Thanks so much for watching :)

[@bart1meuz]

Can you have a more beginner version of this? I literally started my business a few weeks ago and have had 4 jobs. What you are suggesting is way out of my budget, I need beginner strategies for getting myself out there.

[@Marketing360]

Without sounding self serving I'd recommend you start with a free Marketing 360 account. You can get started there for free and add more services as it makes sense for your business. www.marketing360.com/contractor-marketing If you don't have them already I highly recommend you get started with a website, CRM (for lead tracking and automation), invoicing/payment processing, and grow from there. Hope that helps!

[@manuelgarciap5536]

what do u do . I’m trying to grow with my business too ..

[@dpad93]

Awesome Tips. Very Helpful!

[@Marketing360]

Glad to hear it!

[@krystelltheisenescobar955]

Great value add content, thank you and congratulations on your business.

[@Marketing360]

Thanks, Krystell!

[@davidg5629]

Thanks for giving me some direction with my marketing, man. I'm in a dry spell and wondering how to begin marketing. Which is something I never had to do before. Thanks again.

[@Marketing360]

You're welcome David! We've got a lot more resources here that you might find valuable as well www.marketing360.com/blog/ Keep up the good work!

[@webdesignsolutions5937]

Thanks for sharing your knowledge!! I love watching your videos! I also listen to the 518 Painters show called I Wish I Knew Podcst. Very informative. I'm so thankful for people like you that help others provide for their families! 🙌🏼🙏🏼

[@rubysketch]

Marketing is only one very small part of getting work, especially for custom builders. Converting is the key and utilising technology to communicate with Clients is the mechanism. In my opinion, doing a great job as promised to the client is the best form of marketing. Word of mouth sells more homes than paid marketing every day of the week. The tips you gave are generally known and were great 10 years ago, however, nowadays the issue with your tips is that most know them and when most know them the cost to initiate and implement is very high.

[@Marketing360]

Word of mouth will always be an incredibly powerful tool in a business owner's arsenal. However, especially if you're just starting out, it can be incredibly difficult to build as base of satisfied customers who refer business to you. Luckily most of these tips are extremely low cost (Use a CRM, email nurturing campaigns, local listing optimization, retargeting ads, etc) and a business of any size can implement them. Adding "build a referral and word-of-mouth" network to the list is a great suggestion!

[@builderspluscustomhomesand2146]

I can respect your say in this, I said it too... But nothing says EXPOSURE like a website. Yes, WOM which is the only way I've grown works 100%, but for new people and even us, it's a resource. Paid marketing in this industry I agree is a waste but for someone looking to get exposure to get an opportunity, it's probably worth the cost with them. It's actually how I started prior-to getting client via WOM. So it's actually the BIGGEST factor of getting business at least in the beginning stages considering clients don't want to respect values and only focus on the bottom dollar thus making you either reduce your price or not getting the business period.

[@restoreasurface2809]

@@builderspluscustomhomesand2146 what is WOM? I'm a kitchen and bath contractor looking to grow my company. Any advise is welcome. Thanks.

[@andrecummings13]

@@restoreasurface2809 , wow you didn’t get an answer to your question ???? That says a lot ……

[@wiemahdickson8713]

@@restoreasurface2809 word of mouth..that is WOM..I hope your business is doing well👍👍good luck

[@heidilehman9009]

I am a newbie digital marketer. I focus on the kitchen and bath remodel niche. I’ve been told that the 5 star big companies will want CRM automation set up. But I know that their pain point is needing contractors to help with their jobs so that can do more clients faster. How can a CRM help to attract contractors for the Kitchen and Bath businesses???

[@topcorewaterproofingspecia7388]

Your the best❤❤❤❤❤❤❤❤❤❤❤❤❤

[@Marketing360]

Takes one to know one. You rock!

[@arpitkatiyar5018]

great video....thank u for the tips.

[@Marketing360]

No problem :)

[@shoptalkbehindthescenes]

Great video!!

[@Marketing360]

Glad you enjoyed it

[@SubasonDeep]

Thank you so much

[@Marketing360]

You're welcome, Subason!

[@mdnajeem]

Good strategies thank you

[@Marketing360]

You're welcome!

[@manuelgarciap5536]

i know what i need for my business . but i i dont know how to do all the google accounts or web sites .. but i know that i need .

[@AshleyWilliams-hi2hf]

Cool! Just enrolled for the texts

[@Marketing360]

Awesome!

[@kristophermking]

Thanks for your knowledge, it's appreciated.

[@Marketing360]

You're so welcome!

[@jhorbrypirela465]

Kudos for the Video! Sorry for chiming in, I am interested in your thoughts. Have you thought about - Rozardner Successful Handyman Reality (erm, check it on google should be there)? It is a great exclusive guide for how to start a handyman business without the headache. Ive heard some unbelievable things about it and my old buddy Taylor got great success with it.

[@sssconstruction7777]

Nice

[@Marketing360]

Thanks!

[@tory49]

Thanks bro

[@Marketing360]

You're welcome, Tory!

[@Metrorenovationsandmore]

Good tips! However, to do them all would run about, uh... Ten grand a month! Yes to not buying leads though!

[@Marketing360]

Not necessarily, although it's entirely possible to spend that much you may not need to. We'd be happy to put together a proposal for you!

[@aarongrabowski7726]

Marketing 360 of coarse u would. Now that hes thinking 10k you will come in at half of that. Brilliant!!

[@Marketing360]

Hey Aaron! Good thought, but no. We don't set the costs for advertising - the market does. The local market for Metro Renovations could require $2k to be successful, or it could require $15k. Spend too little and it can take a long time to gain any traction, spend too much and the market won't be able to generate enough revenue to support the budget. It's all about finding what works best for the business to help them achieve their goals.

[@billgreen1543]

Wouldn’t you spend $10K/month if it brought in $100K/month in sales?

[@rgmuro]

We spend $8000 $2000 a month we get nothing not even 1 call 👉😡😡😡😡😡😡😡👏 $8000

[@antonymungai6229]

good tips, but what is crm?

[@Marketing360]

Here you go! www.marketing360.com/crm

[@SuperDarkHalo]

first page of google is impossible i tried with 3 companies all promised none delievered. the big companies like home advisors and so on wont allow it!

[@Marketing360]

Companies that promise first page results are kidding themselves, and you. That being said, it's hard - but it's not impossible! We have clients who consistently outrank HomeAdvisor, Yelp, Amazon, etc. It won't happen overnight, but with a consistent approach and strategy it absolutely can be done.

[@SuperDarkHalo]

@@Marketing360 no disrespect but you are telling me companies are kidding themselves and I, but you can make it happened?

[@Marketing360]

​@@SuperDarkHalo Not at all! If a company guarantees you first page placement, that's when you run. It's common knowledge that nobody can guarantee first page placement (Google even says so support.google.com/webmasters/answer/35291 ), so when someone does you know it's time to walk away.

[@JonathanLGN]

Content marketing and branding- companies who consistently do that through blogs, KZbin, Facebook, etc seem to rank very well.

[@AllAccessConstruction]

My advice is to do quality you tube videos.. We do outdoor construction when someone types in retaining wall bay area.. Guess who videos come up 9 of the 10.. Yup mines.. This alone will have you dominating your local area..

[@leenabel]

Loved the content, but found the background music a tad distracting.

[@Marketing360]

Thanks for the feedback! We've heard loud and clear and made changes moving forward :)

[@leenabel]

@@Marketing360 Thank you so much!

[@Danielcruz6123]

Best way is to be recommended by people, why pay for adds and not get called or get the job

[@Marketing360]

True. Word of mouth is the best. Also, with our platform, Marketing 360, there are a lot of other options to just running ads. However, keep 2 things in mind if relying ONLY on word of mouth: 1) Your potential client pool will be limited. If that pool shrinks for any reason, you're in real trouble, and then you're behind the curve on your competition when you need to generate new business. 2) You surrender a good part of your market to competitors who are leveraging digital marketing AND ads. If you're not careful to regularly maintain those existing customer relationships (say with a CRM, email marketing, text message marketing, social media marketing, etc.) your competitors will eventually get in front of those customers with an appealing offer. So, just a couple things to consider. Is this helpful?

[@memoriea]

omg WHY that music in the video..as bad as hold music.

[@Marketing360]

Ohhhh it's not THAT bad...

[@daviddoyle4516]

Background music is horrible ,, what are you guys thinking?

[@Marketing360]

Sorry you feel that way. However, we no longer use background music on our newer videos. Thanks for the feedback!

[@nugeman7779]

All you guys on these clips for marketing our contractor businesses are great. But most of you are missing one BIG point. The vast majority of us that really know what we are doing ( been building homes since 1997), dont know all this terminology and technology that you talk about. You guys need to come down to our level man. We dont live in the high-tech world you live in. I know you know what you are doing, but most of us are just hard-working good-ole boys that need you to slow down with all this. Its overwhelming. C'mon man!!