Copywriting Examples: How To Write A KILLER HOOK In Your Sales Copy

5 Copywriting Tips for Hooking & KEEPING Attention
Get My Hot Offer Checklist ►► go.copyposse.com/hotoffer-ytd
Hey all you cool cats and kittens. You might be wondering - what does the Tiger King have to do with copywriting?! Well, turns out, more than you think. Watch today's video to find out.
This week I'm talking all about the single most important part of copywriting….
The art of crafting the perfect hook.
In copywriting and marketing terms, a hook is exactly what it sounds like - a concept or an idea that gets people interested in what you have to say... and what you have to offer.
Therefore a good hook has the job of reeling in a prospect by getting their attention enough to take the next step.
Because, let’s face it, it doesn't matter if your copy is the most interesting, engaging, well written masterpiece on the planet, if you can’t get your prospect’s attention - does it even matter?
WHY SUBSCRIBE?
Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.
THE COPY POSSE LAUNCH FILES: go.copyposse.com/cplf-ytd
CONNECT WITH ME!
/ copyposse
/ alexcattoni
/ alexcattoni
/ copyposse
Share this link: • Copywriting Examples: ...
Read this instead: www.alexcattoni.com/how-to-wr...
Video Edited by bit.ly/neatvisuals
#digitalmarketing #copywriting #copywritingtips

[@user-gk1jv4sb1o]

1. Threat , warning and pain 2. Education & FYI ( provide a useful and relevant information that opens loop to make them want to learn more ) 3. Confirm beliefs ( start with a powerful statement that confirm existing beliefs , then pivot to give another information , this gives prospect a sense of validation & acknowledgement ) 4. FOMO ( Merging social proofs with scarcity to create desire , ex = who else wants to... / millions of people have.... ) 5. Relevancy ( use issue , culture or whatever is in a trending topics and connect it with our products )

[@khadijarafique9609]

Thanks for saving my time. God bless you!

[@conmart02]

That was very kind of you, William! Thank you so much!

[@OdellBizzell]

So. Much. 🔥 in this 10 minutes!! I can only imagine how good the paid content is...

[@AlexCattoni]

Thank you!!!

[@freeformedmilly]

I love it! MOST of her videos are within 10 minutes and that releases SO MUCH ANXIETY when youre trying to learn in a short amount of time! and Alex is dropping all the gems 👌🏾👌🏾

[@intentionalliving7326]

🙌🏻🤩

[@sidekick3rida]

Can't deny the value I'm getting from these videos. Currently binging your content.

[@AlexCattoni]

Glad you like them!

[@getaheadm]

Really love how you craft your videos, Alex! It's obvious how much effort you put to it. Keep going!

[@AlexCattoni]

Thank you! Will do!

[@onenonlyheart]

You are right my darling sis, when my rabbis see a cat, doesn't matter what food i bring for them, they first run away instead of eating their hearts out. I love you, lovely piece of advice from the most charming coach on the planet.

[@Alexbottiman]

I love your Friends references!!! Chandler yelling "I knew it!" made my day 😂 Thanks for all the amazing content

[@AlexCattoni]

Haha thanks! I’ve been re-watching the entire series while in lockdown lol

[@manzoorkhan6336]

This is a great video... Thanks for uploading

[@felixjordan3514]

You are fantastic. Your sharing is very useful and inspiring. And your smile light up the world. You are an angel full of love. Thank you so much.

[@ahmedadly]

Great information, Thanks Alex

[@jdehaan001]

I'm in the process of re-reading Maria Veloso's great book, 'Web Copy That Sells', to try to add some appeal to my blog posts and call-to-actions. I decided to see if she had anything on KZbin (she doesn't), when I stumbled on some other copywriters videos. I wasn't really impressed with how they present ideas. Then I found one of your videos and am grateful that I did! The way that you explain the ideas of great copywriting makes it very easy to internalize. Your energy and enthusiasm adds to the excitement, too. Also, the tools and processes you use are modern and cutting-edge. I've subscribed and will be viewing many more videos from your channel. Thanks for the great tips! -Mark

[@AlexCattoni]

Aw thanks so much Mark! Made my day

[@hindu98220]

Yes... am watching

[@amandadouglass3622]

Look how good your copy is I literally paused the vid and wandered right down your sales funnel - super excited for the Launch Files!

[@AlexCattoni]

hahaha you rock!!! 🔥

[@thaisecairess]

I do like they way you teach! I am actually being really excited learning copy... I will be a great one in the future! Haha Tks for your content.

[@amirkamalian4848]

Well Done ! i stated creating content on instagram a month ago, and i research all day about how i can improve, this video is Guided me the MOST ! thank you so much

[@AlexCattoni]

thank you! so happy to hear it was helpful :)

[@khawjafarhanDataAnalyst]

Great information about the hook but a little more time needed with Examples

[@intentionalliving7326]

Oh yes 🤩 sooo much to learn & practice 👀

[@estumustika6767]

I love this video! Thank you!

[@ataberdi2064]

Oh, This was was published on my 🎂. I vividly remember the 29th of 2020, but wouldn't expect myself to be a killer hook writer in 2023 thanks to Alex❤

[@paulbacchus1015]

Iam 100% happy and 100% satisfies with your copwriting vids, their pure gold dust, Iam trying to start a career in cooywriting skills, iam a studant , a wookie just learning the craft and these vids are water in the desert. Paul Bacchus esq

[@thecopyposse5375]

Thank you so much!!

[@K1NG-FR0G]

Great video. Good job

[@darrellmordecai9394]

Great vid. Thanks!

[@weightlossrecipes9375]

Your videos help me lot, I have implement them in my project But I have just start the copywriting and need more details so I'm hoping that you create A full professional copywriting course So that everyone can acquire this skill in this lockdown ( covid-19) and use there free time to learn A high income skill I hope you will make the course for us Thanks again for such A great contents

[@AlexCattoni]

I have one :) AlexCattoni.com/launchfiles

[@Improvemypronunciation]

really helpful video!

[@AlexCattoni]

Awesome! Thanks!

[@vladsaiidov8512]

starts at 3:41

[@hichamidou8811]

spectacular tips

[@Lastmomenttuitions]

Wow this Video was very helpful thanks for Posting

[@AlexCattoni]

Thanks for watching!

[@TheBeMoHappyShowPodcast-pn9bt]

Thank you. You're incredible!! I wish you would use examples of these types of hooks.

[@compassionatepeercounseling]

Helpful breakdown, thank you.

[@streetraceshow]

Subscribed and officially a student!

[@AlexCattoni]

Woohoo!! 🎉

[@paulofaro4773]

Amazing!

[@burak9857]

Dear Alex I just watched a couple of your videos and I am HOOKED haha. I'm a non-native English speaker living in an English speaking country. I have been super interested in marketing lately, and the more I dig into it the more I'm leaning towards copywriting and content marketing (guess I'm an introvert). In your experience have you seen anyone in my situation? How they approached improving their copy (wording) etc. I remember you saying thesaurus is the best friend of a copywriter in another video but I feel more stuck being unable to produce a native-like script. I'm more used to academic writing so I'm not sure how to reach out to an everyday speaker/reader.

[@TheBeMoHappyShowPodcast-pn9bt]

Copy Posse!! I love it. Brilliant 👏🏽

[@heymavericklim]

I got hook to your smile and lovely energy!! Hook #6 hahaha Awesome sharing Alex You got a new fan n subscriber

[@AlexCattoni]

Thank you! Welcome!

[@carlvanderpal5321]

6:00 Alex's crazy coffee eyes. ahahaha

[@dj_kenobi]

this is good. thanks for sharing.

[@farinrasouli]

This video was effectively helpful, and full of ideas.

[@harkishansinha2753]

Congratulations of 30k !!! You are such an amazing beautiful person

[@AlexCattoni]

Aw thank you!!

[@harkishansinha2753]

@@AlexCattoni may i get a heart from you please

[@harkishansinha2753]

biggggest fan since i saw your first video . did't know anything about copywriting but i watch your every video..

[@adisatrio3871]

ALEX! STOP SMILING! YOUR SMILE IS WAY TOO CONTAGIOUS. (please don't stop smiling)

[@AlexCattoni]

Lol sorry not sorry!!

[@thomasschatton3481]

Really helpful content! 👍🏻 Molto bene! 👏🏼 Thanks for sharing these really practical tips! I will at least implement one of the mentioned ideas for a good hook into the article I am writing right now about "How to become self-employed" (in German). Good to see also that "sleeplessness" does not only seem to be a tongue twister for people who are not native English speakers! 😅

[@AlexCattoni]

Hahaha it’s hard right?! Best of luck!

[@thomasschatton3481]

@@AlexCattoni Thank you! I practiced a bit and it works pretty well now! I know some tongue twisters in German which are way more difficult - and even though I am German and I know them since my childhood they still give me some trouble at times. But they are a good practice for people who want to be speakers or who synchronize foreign material or who record potcasts etc...

[@JobFocusOnlineAcademy]

I picked up some gems

[@senem2959]

Tried out your AD copie tricks and tipps and the results are fireeee

[@AlexCattoni]

yessss! 🔥

[@QuizmasterLaw]

scarcity, social proof, and fomo never motivate me as a consumer, which makes it hard for me to take them seriously or employ them.

[@kaluemmanuel588]

Great Video

[@AlexCattoni]

Thanks!

[@adnanhabib4449]

Please take a interview of Craig Clemens about copywriting 🙏🏽

[@AlexCattoni]

Cool idea. I'm looking to do more interviews on IG LIVE.

[@adedijiayomideolamide]

You're just too good.

[@RajeshYadav-nc9qu]

Thanks 😇😇

[@AlexCattoni]

Welcome 😊

[@georgepaul7173]

The simplest and IMO the best definition of clickbait title I've heard is this: The headline has a claim and builds tension which the reader trusts the copy to resolve. When the copy fails to resolve the tension created in the headline, the reader feels cheated and we get clickbait. IIRC Ann Handley wrote this in Everybody Writes.

[@AlexCattoni]

Nice! Great definition.

[@chismesactuales]

I like your content

[@avaztareh6935]

Thx

[@harkishansinha2753]

waiting for your next video

[@adamdavidtaylor]

The funny thing is, your videos hook me in with your killer good looks

[@blakeclowser9987]

Adam Taylor Wow ... just wow

[@dj_kenobi]

you need a girlfriend.

[@andrinoel3487]

Oh new things learnt. Do you have a listen of good copy I can use as reference. Or a process on how you take on a copy proposal and make a great copy.

[@RealBillPerry]

@AlexCattoni is Launch Pad for absolute beginners who need to learn the fundamentals of copywriting? Starting with very little to no experience? Or do you have something better for that?

[@AlexCattoni]

Yes! Launch Pad covers everything a new copywriter needs to know to build their business from scratch.

[@theblkgod1]

Hey Alex, hope all is well. Can you plz do a vid on constructing a contract with a client. Thanks!

[@AlexCattoni]

Sure - this might help though: kzbin.info/www/bejne/jXLJZ32qa7WSgJo

[@QuizmasterLaw]

" ReLeVant Lead to Value" do you see what she did there? Each word leads right into the next. This is both a powerful memory tool AND good copy. She appears to have internalized rules and grammar of good copy. Now we kNow what isN'T clickbaiT.

[@QuizmasterLaw]

"I Said this Several timeS and i will Say it Again ALwayS Lead" same thing. structured alliteration to compel reading and retain in memory.

[@QuizmasterLaw]

"if you want more Tips Techniques and TuTorials" jesus you're worse than me!

[@sony11432]

Hi Alex, I love your videos. But I want to ask you for opinion on "rubbing salt into the wound". Would you recommend using it if you knew your product could really help them? If you knew the product wasn't a lie? Even though saying it might make the prospect feel uncomfortable? Thank you in advance for your answer!

[@AlexCattoni]

Good question. There’s a fine line for sure. I think addressing real pain can be powerful and help your audience understand what you do. So as long as youre staying in integrity and truly helping people, it’s fine to focus on pain. “Rubbing salt on the wound” has a very negative connotation and implies it’s unnecessary. So I don’t love that.

[@sony11432]

@@AlexCattoni Thank you for the answer! That's really helpful

[@venkatesapalanithangavelu]

Hi Alex You roll on with Bouncer Hooks that Wobbles to Resonate, the space of the prospects to turn them as customers/clients - Big Cheers 😊 Alex, where am I, in your thought , to my offer 😊 - Anywhere Nearer 🤨🙃😊

[@APSRajZone]

❤❤❤❤

[@felixjieprang]

👍🏼

[@a.g.hustlegarland4197]

@Alex do you teach product description copywriting

[@AlexCattoni]

Not specifically, but the all the concepts I teach apply to all aspects of copywriting

[@anticsbc]

I want to pull you into my nation.

[@StefanoPediconi]

Hi, Alex, I love you and I love your videos. I'm an Hotel designer with the passion for copywriting. I have a blog - hoteldesign.org - and I'm a content creator for hotels and spas. Thank you for your work, you're my inspiration. Ciao from Rome

[@riorodrigues1861]

I didn't realize that the Netflix series summary which you mentioned is a hook. Is copywriting for movies/TV Series a niche?

[@AlexCattoni]

definitely!

[@Jayson_will]

😊😊❤

[@michaelmitchell570]

Are you planning to do any workshops or live training sessions next year

[@AlexCattoni]

YES! My Live coaching program, The Copy Posse Launch Pad Season 2 🔥registration doors open on January 10th!

[@michaelmitchell570]

Thanks. How do I catch up on what I've missed from Season

[@johnmathewrosario4625]

What about what you called "S-hooks?" How do they work together? BTW, thanks. I found it helpful, I just got confused between S-hooks and what you just mentioned here.

[@thecopyposse5375]

I call it an S-Hook, because Story, Science or Supposition are all great hooks to use!

[@johnmathewrosario4625]

@@thecopyposse5375 So what you mentioned here and the S-hooks belong to the same family: HOOKS?

[@johnmathewrosario4625]

OMG. Why am I overthinking this. Haha.

[@thecopyposse5375]

@@johnmathewrosario4625 Haha! it's easy to do!

[@openminded5462]

Haii,Alex.... I am a sri Lankan.im beginner in freelance.I create article.can you correct my mistakes?

[@AlexCattoni]

Hey! I'm so sorry, but I don't offer free critiques or reviews

[@sanjeevxena]

Can I work as an Intern for you ? Of late, I am getting an inclination towards CopyWriting. FYI: I am currently working as an IT professional Currently I

[@AlexCattoni]

I’m not hiring interns right now. Best of luck!

[@too.much.irrelevant1119]

Hi, I want to learn copywriting to get myself a job. Please answer my one question and don't get offended by this novice :) do you think that covid19 will have any impact on copyrighting jobs for freshers in the coming months? If yes then what are your advices for the same

[@AlexCattoni]

To be honest, I've seen an increase in businesses looking for copywriters right now as they hustle to move online. (Why would I be offended? Great question!)

[@michaelwhite1926]

Why is there an ad for a different copywriter right in the middle of your video!?

[@AlexCattoni]

Because other copywriters target my videos to promote their own stuff. Nothing I can do about it. 😫

[@subhashnisarta6801]

Yeah I will be able to do with this links with you and as per my email address and phone 😃📱 for the same as well 🤠😉😸🤠 as possible for me 🤠 little bit tomorrow morning 😊❤️ I will be there 🤠😊 to make marketing ideas for Book 😃📚📖 and little connect with the people for their skills and the performance by me.

[@anticsbc]

I am caucasian.

[@hutch.1]

Alex, are you of Italian origin?

[@AlexCattoni]

Yup

[@baldy6275]

for a sheik it's difficult

[@AlexCattoni]

what's difficult?

[@TheBeMoHappyShowPodcast-pn9bt]

From you personally, I mean.

[@wallacebankley3384]

"SELECTED WOMEN FINALISTS INSPIRING WOMEN ALEX CATTONI

[@mahajan7862]

I don't know why but some times I don't understand your accent.

[@AlexCattoni]

Lol maybe it’s my Canadian accent? Lol

[@thanos4693]

Omg you are so cute so so so much .. I want to be your boyfriend

[@a.g.hustlegarland4197]

Do you need a college degree?

[@AlexCattoni]

Nope!

[@maf.eats2024]

Thank you for this! 🫶🏽

[@AlexCattoni]

You're so welcome!