10 Copywriting Tips & Triggers To Be INSANELY More Persuasive ⚡

10 Practical Psychology Techniques To Use In Your Sales Copy
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There are no magical words that can hypnotize your audience to magically take out their credit and give you money - but there are some proven and practical psychology techniques based on the study of us weird humans that can help make your copywriting exponentially more persuasive.
These copywriting tips are based on powerful and proven sales techniques that you can use in your sales copy to provoke emotion and action by activating your customer’s “internal motivators”.
Many of these psychological triggers I learned from one of the top experts in the field of human persuasion - Dr. Robert Cialdini, who wrote the bestselling book Influence: The Psychology of Persuasion. If you haven’t read that book I definitely recommend it. In fact it’s one of my top 5 favorite books on copywriting and marketing (see all 5 here: • Become A Copywriter: T... )
The list I’m sharing with you today is only a handful of the Copy Posse Approved psychological triggers I train on inside my live copywriter coaching program - the Copy Posse Launch Pad. It’s currently closed for enrolment but you can get your hands on the insider recordings, formulas and guides below:
GET THE COPY POSSE LAUNCH FILES: www.alexcattoni.com/launchfiles/
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[@QuieroMejorar]

The 3 most important tips I'll get from this video: 🔥 - Writing the "why" / the "because" - Being an authority - The most important (for me): social proof What do u think folks? 💪🏼

[@sakinazehra604]

@Gibran Camus yea i totally agree

[@WeddingVideographyTips]

Another thing that helped a lot was offering more value for the buck. Example: instead of just offering 1 product for example $99 offer 2 more valuable products with it for free, or products that go with it, today I just bought the new coca cola energy drink I wasn't gonna buy it but the catch was buy one get one free. So I got it to try it. I sell a filmmaking course and when u buy it u also get a free color package worth $45 and a free ebook on how to book filming gigs worth $99. I hope this helps someone 🙂

[@Xlife018]

There are VERY few channels that I give a "Like" before watching the video, this happens to be one of them. You are so charming and educational, Alex :)

[@AlexCattoni]

Thank you!!

[@pauladunmoye1272]

And me

[@latezwilliams1020]

She really is!!!

[@ornellagaudin6630]

You’re the best Alex, golden value information presented in a fun way. THANKS!

[@btslovermaira6560]

Why are all of her videos pure gold 😭

[@marizalyquitania7999]

I was shortly subscribed and with few I viewed of your line of tutorials, I am cinfident you practice wgat you preach. You are reliable to learn from what I must know, not knowing what I need to know to be reliable to clients. Thanks much Alex!

[@tommyhuang1787]

I just came across your videos today, I didn't even know what copywriting is before, and I've learns so much! Thank you!

[@yousseffaya]

Thank you so much, that was so helpful, I've been aware of some of the tricks you shared, but NOW I'm certainly confident relying on them in my upcoming advertisement.

[@MayankDhuria]

That's an amazing video Alex. Thanks 🙏

[@nzieber]

This is so good! Very valuable.

[@kaluemmanuel588]

Alex Thanks for this, you're really doing a wonderful job here💪

[@oussamawifkaoui6049]

That will help me drasticly in my buisness..Thanks a lot alex..

[@mythical.craftstarot]

Insanely Helpful & Enjoyable video too watch. Thank you for the information.

[@kp-wellbeing3374]

love your energy!

[@kooldeepsahye4867]

Thanks for this video! Definitely using those tips and triggers. PS: I bought the book Influence based off your recommendation in your previous video and its been great reading so far. Thanks, Alex!

[@amydandridge4275]

From the bottom of my heart, this is the Best video ive seen yet. Thank you so much

[@AlexCattoni]

Wow, thank you!

[@KR-dk3eb]

I would looooooove to learn more from you Alex!🙃 I really like the way you present things...you have such a happy vibe!✨

[@AlexCattoni]

Aww thank you so much! :) Join my email list for more regular updates 👉🏻 www.copyposse.com/posse

[@greenjupiter]

Obsessed with the book Influence love this

[@getaheadm]

always talk about the benefits and not the features! golden tip

[@LoveSonder_]

This was a great video, thank you.

[@digitallifestyle2220]

Great energy and fabulous information

[@ShovonMuhammad]

A masterpiece!

[@MuindiKimanzi]

You are amazing, thanks for sharing this very useful content. I particularly liked number 10.

[@AlexCattoni]

Glad it was helpful!

[@QasimAli-fb2lq]

I love how you say copy possy! say it in every video please!

[@umarasad4141]

Excellent and very informative

[@alejandromarmolejo13]

Thank you so much for doing these videos

[@AlexCattoni]

🙏🏻🙏🏻🙏🏻

[@ChrisS0706]

Hey Alex. Thank you so much for all the helpful tips. I am a growing copywriter for the company I work for and I want to become really successful in my field. Your lessons and advice is helping me so much.

[@AlexCattoni]

That makes me so happy to hear! Thanks so much for watching!

[@beansiegrl]

More on personalization please!!!

[@raquelleach8487]

Super valuable info 🙏🏼🙏🏼 thank you thank you

[@AlexCattoni]

Glad it was helpful!

[@njabulomlambo9888]

🤯 thanx Alex

[@TheBeMoHappyShowPodcast-pn9bt]

Love this. 🥰

[@amjadhossen6096]

Thanks for the awesome video 📷

[@AlexCattoni]

Glad you liked it!

[@oj6286]

I've read a book by Cialdini called I 50 SEGRETI DELLA PERSUASIONE i'm italian and i don't know what's his name is in other countries...but if you find it in your language...well i highly reccomend it.

[@TerryGuzmanMartinez]

I have the same doubt. I've read "LE ARMI DELLA PERSUASIONE", sono libri diversi?

[@brigettearcenaltan2732]

Hi Alex, I always love your videos and so many things I can learn about copywriting. Just wondering if you are open for webinars? Or be a guest for a webinar?

[@ElVlogdeTrin]

Great content!!! thank you for the information

[@AlexCattoni]

Glad it was helpful! :)

[@thaisecairess]

I´m reading it now and lovin´it!

[@AlexCattoni]

Woop!

[@hersaamelia1507]

that's amazing I found this channel, thanks a lot

[@AlexCattoni]

Thanks for being here ⚡️

[@TheAmeritakis]

awesome. thanks for that reminder! btw - you have megan fox vibes xx

[@Lolie_Writes]

This really helped, thank you. 👍

[@AlexCattoni]

Thanks for watching!

[@waqasagaw]

Love from Dubai

[@loganpeterson9444]

Everything is brilliant, thanks for sure but...like the subtle CTA around 8:00 (1.25x) was magnificent!

[@graceangelchannel9660]

HI ALEX CATTONI😘 IM FROM PHILIPPINES AND ISUBBED HERE TO SUPPORT EVERYONE❤

[@brunovincent1969]

Fantastic video, as usual! I hear you speak about recommended books all the time, but I'm usually not at my desk when I do so can't take any notes, do you have a page where you list the books and your recommended ressources ?

[@AlexCattoni]

Thanks so much for watching! You can find my book recommendations here: www.alexcattoni.com/?s=books&apbct__email_id__search_form=

[@mycatsheenacashappid4240]

First time here. I have so much to learn.

[@AlexCattoni]

Woohoo!!! WELCOME

[@yogendramahajan1748]

HI Alex, Just a nudge. Commitment in spelled wrong in the Chapters section Thumbnail. Love your videos. They are very helpful. Thank you.

[@TheCosmicInitiative]

Wow that book is already in my save for later cart

[@michaelle5722]

I see a new video. I click and watch it till the end then I read your email about the new video :P.

[@AlexCattoni]

Hahaha you’re awesome.

[@kushagraoberoi6496]

Your screen presence makes me wonder why are you just a copywriter? You are a queen when it comes to camera presence. 🥺

[@AlexCattoni]

Haha, aw thanks!

[@janed126]

You are awesome. awesommmmmmmmeeeeeeeee.

[@AlexCattoni]

Thank you so much 😀

[@0pthakur]

Love from India ❤️

[@fikileximiya1355]

Bigg fan

[@ujjwalkr3891]

You tips are as beautiful as you are❤️. Very much valuable information . Thank you

[@strangeistry]

Hi Alex, I was just curious, what are the research processes that you use for a product or service? I mean, do you use any tool or where do you go or which sites do you use for research? I believe finding the pain points and on the other hand the expectations of a customer require research. This is the most important part..correct me if I am wrong. Best Regards.

[@sajid_official]

I hate that "possy" word, I like how you explain so smooth though.

[@AlexCattoni]

Hahaha! It's actually "Posse" it means "a large group often with a common interest" - so it's not weird at all for me to say it!

[@clementifangblog8583]

Great

[@lysaali50]

14:50 storytime KZbinrs/Animators joined Alex's Copy Posse

[@zeinhaydar8780]

I love you ❤️

[@GlebboSun]

Great performance, funny switches, pretty woman --> GREAT JOB :)

[@adrianmunteanu1427]

Hey Alex! I have a question...I've been writing copy based on the content that the companies i want to work with put out. I've emailed them but none of them replied. I'm going forward with writing for other companies but i would love to work with the other ones. What should I do? Email them again?

[@ottothorsen]

Hey Adrian, I am just starting this freelance writer journey and have been watching an Alan Sharpe course I got on Udemy. It's amazing. Definitely worth checking out. One of the thoughts that came to me when I read your comment is this-What value are you bringing to the company you want to work for? Are you a better copywriter than the one they have now? Why should they choose you over every other copywriter out there? You could revise their current copy to show you can do it better or offer suggestions on how they could improve their copy to increase sales. As I've been studying copywriting I have had one company in mind that I would like to work with. My plan is to start a campaign that gets them traffic and sales so when customers start saying how they learned of the company they will say it was me, my promotions, and potentially cause them to consider taking me on in that role. If you demonstrate to them that you are a valuable asset to their company you will make their decision to hire you a no-brainer. Best of luck to you!

[@shawkathossain8583]

I am here only to see Alex,😍😍

[@danilosena6621]

Nope! She is amazing by her contents explanation and by her beauty.

[@NoJobRob]

Nic Cage gets an automatic like from me! 😂

[@lysaali50]

nic cage is a bigger national treasure than national treasure... 2

[@user-nn6kx1oc3r]

i learned more actionable tipsfrom you than my marketing diploma hahah

[@AlexCattoni]

Amazing! Thanks for being here!

[@hindu98220]

Thank you Alex.. How are you?

[@AlexCattoni]

Great thanks!

[@hindu98220]

@@AlexCattoni most welcome

[@e.w.3989]

KZbin community, I know you don't like it when i point out a woman's looks, but she's sooo pretty! LOVE HER!

[@diegoelfacilitador5256]

On point.

[@PranavTambat5001]

❤❤❤❤❤

[@subhashnisarta6801]

Yeah today's my experience is different 🐱😊❤️🤠, actually I was not at the final decision until 2:00pm at night 🌃 but before three days ago I have already made a plan but not produce at the same time and trying it into different way but I was not successful since than above said idea rethinking again and later on 🤠😉🤠 at 4:00pm I have written this copy writing skills 🤠😉🤠 and really get the targeted results that's the good experience with me So we have Full freelance job and passing the time with creating something new and get effective results just experiment is helpful for me So 🤠😉🤠 best regards to you 😜☺️ and glad to see you soon thanks again for your support ❤️🤠 development and experience with me.

[@user-ky8us5di7l]

Influencers of the psych of persuasion

[@K1NG-FR0G]

Hey, Alex can you do an interview with Jason Capital.

[@AlexCattoni]

Thanks for the reco!

[@Kate-nr9tn]

Hi Alex, can I share your videos on my social media accounts?

[@AlexCattoni]

Hey Kate! Of course, if you share the link here back to my content. You cannot download or reupload.

[@antonioslentzakis207]

😍

[@QuizmasterLaw]

Xerox: people are not manipulative assholes and in fact have hopes and dreams not just fears. You want to sell them products they actually need and will enjoy because of word of mouth, your own self-perception, and repeat business.

[@liveituplife]

Thanks a ton, Alex for giving those 10 secrets ......I can't believe it.. R you for real for revealing your secrets? I really appreciate that you are a true giver. and I watched this video more than 5 times and made my notes for my copywriting ....cant thank you enough for what you re doing ....

[@AlexCattoni]

I am so happy to help! ❤️

[@azzeddineelidrissi2464]

Hi Alex please I want to ask you something how do you see e-commerce and internet marketing after Corona virus

[@AlexCattoni]

I see it skyrocketing. Watch my last video 🙏🏻

[@AlexCattoni]

I see it skyrocketing. Watch my last video 🙏🏻

[@azzeddineelidrissi2464]

Thanks dear Alex i'am grateful for you I've already watched your last video I never miss a video you're the best in the world

[@Sbannmarie]

Where is the link? Also where do you live in Italy?

[@AlexCattoni]

Which link where you looking for? The Hot Offer Checklist? go.copyposse.com/hotoffer-ytc

[@AlexCattoni]

I don't live in Italy! But I visit often :)

[@AlexeySannikovVR]

what do you say about article rewriter tool?

[@AlexCattoni]

I don't use any tools like that, so I don't really have an opinion to share with you. Sorry!

[@davidhutton5427]

You don't need a content generator; existing tools don't create the best output. Invest in high-quality resources to boost your shop in TextScout - I'm absolutely amazed.

[@tobechukwuagoziem1003]

Please how do I get copy posse package you spoke about.

[@AlexCattoni]

Which package is that? My course? www.alexcattoni.com/launchfiles

[@QuizmasterLaw]

It's not just that you want to use their name you ALSO want to connect the product with them. Basically involve them in the production and distribution process, see them as FANS. "You might not be able to afford this, so i discounted it! And you can ALWAYS tell your friends or family about this great deal!" This is a really nasty one coz it makes them feel poor, so they are compelled to buy to prove they are not poor. This is why I don't write copy for others' products.

[@tobechukwuagoziem1003]

Hello Alex I want to tell you that you're really awesome. Although I'm watching from my brother's phone... so its His face you'd see...

[@AlexCattoni]

Thanks!

[@boburjonolimov629]

👍👍👍

[@pinamastromonaco6729]

👍🏻

[@Dxale-bl2ji]

4:30 😳

[@MuhammadBilal-qk7jy]

do you have any paid course on copywriting?

[@AlexCattoni]

Yes I do! 👉🏻 go.copyposse.com/programs-ytc

[@missrose9756]

Although the content is really good, it would be much better if there were examples in comparison to the examples you give. I think it would be very beneficial if you provided real live examples.

[@AlexCattoni]

That's feedback I get a lot. So most of my recent videos do include examples :)

[@bugsm6108]

What are your 5 recommended books?

[@clarac8183]

Your eyes are so pretty omg

[@bigshotmeshach]

Thanks Alex! A shorter Intro would be nice too.

[@AlexCattoni]

i say what I gotta say to add context. Fast forward if you want.

[@esthershelley394]

@@AlexCattoni woo! Good bite!

[@Wolvesforever777]

Alex, don't change a thing! I rewind as I'm taking notes. You're perfect!

[@venkatesapalanithangavelu]

Hi Alex You seem to fit the world just in your sentences , with all its shines and shades of worthiness - Cheers 😊 You build the client list & I will build their business empires in terms of Copywriting 🙃☺️😊 Alex ,Take time to decide but decide to accept my offer 😊 in the way that comforts you😊

[@venkatesapalanithangavelu]

Hi Alex, Likes are the pleasant syncs 🙃😊 Awaiting the moment that you extend to accept my offer - Cheers 😊

[@juan-josegarza7039]

Common enemy? Worked in the past. COVID changed that.

[@bhanujoshi5817]

Only 9

[@thesecretspy2832]

But this does not change the fact that in Antarctica there are 21 million penguins and in Malta there are 502,653 inhabitants. So if the penguins decide to invade Malta, each Maltese will have to fight 42 penguins.

[@ammadqureshi5061]

Beauty with brain.. She is a genius with beautiful smile..

[@PersonalityAccount]

please work in a hollywood movie you are sooo cute

[@HorrorChannel21]

You are so beautiful. I can hardly focus on video instead of your face

[@prasadkar2611]

Looking for a study buddy... Anyone interested?

[@youssefbenyahia9448]

I would love to share this road with you :)

[@prasadkar2611]

@@youssefbenyahia9448 how do I contact you?

[@fotohermann8396]

Interested

[@salmankhanbraceletvideosst8486]

You're beautiful ❤️

[@user-ie3mg8mc9u]

Alex you must realize with all this information here, people are making courses out of it and getting rich.

[@nathansmith7335]

giving away something for free isn't a copywriting tip

[@KellieEatsCrayons]

How do you circle that square?

[@hamzamr.8693]

bogosse

[@harkishansinha2753]

you are a thief . you stole my heart

[@bibekshaw]

Lol, How??😂😂

[@user-ue6my7ks6n]

Wanna learn and work with you.