Crafting Your Personal Brand - Wharton Global Forum São Paulo

At the 2024 Wharton Global Forum in São Paulo, Brazil, Pinar Yildirim, Associate Professor of Marketing and Economics at Wharton, delves into the successful strategies and insights learned from the advertising industry that can be applied to create a personal brand or amplify a unique professional identity.
The session was delivered in the format of a "Joe Talk"; like TED Talks, Joe Talks feature dynamic speakers and engaging presentations in this case, members of Wharton’s award-winning faculty and their cutting-edge research.
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