Craig Federighi Best Moments | 2012-2020

This is a compilation of best moments from Craig Federighi over the years at Apple on stage. Hope you enjoy the video and let me know in the comments if I missed any good clips. (Keep in mind I had to remove some clips from WWDC 19 because of copyright issues)
All clips belong to Apple Inc. I do not own the clips.

[@dukesappleherd]

I’ve gotten quite a few comments on where Catalina/WWDC19 is and the answer is that the entire Catalina part got blocked from Apple so no one was able to watch the video, so I had to remove it. I wish I could have kept it in though.

[@backogd]

why would apple want to block specifically that part tho

[@joshuataylor3550]

He was an old looking 8 year old.

[@Casonplayz]

What was in that part?

[@bewusstlos]

@@CasonplayzI ask myself too

[@lukinnesbit9080]

Sad because I love the part where he hammered the fact that iTunes became overloaded.

[@mangoplastic]

I am impressed Craig has kept this seven year joke going

[@EpicHardware]

don't fix what it works

[@mattiagnagno757]

We all enjoy his jokes so why stop

[@jasona.2044]

@@mattiagnagno757 we bow before him. If you don’t know who Craig is, you really don’t know Apple.

[@W1llRoss]

I don’t get it

[@lootria]

Honestly as a non apple fan, i think ill start watching apple events just cause of this guy lmao

[@Resolve_DigitalMedia]

lets be honest, Craig is the true face of Apple

[@See_Sharp]

Craig needs to be the face of America, Craig Federighi for president! Make America Cool again!

[@WouterStudioHD]

Phil was also great, too bad we barely see him anymore...

[@projectjt3149]

@@See_Sharp Hair Force One 2024

[@See_Sharp]

@@projectjt3149 🤣

[@vickyle3097]

@@WouterStudioHD phil left the company

[@imyoubutareyoume2582]

I still can't believe that Craig rickrolled so many people

[@madmaniac6778]

You are still alive

[@harshkaushik0011]

@@madmaniac6778 i also thought he's dead

[@djcfb2889]

My lord!

[@varmoes]

EXACTLY! He did it so smoothly it’s not human.

[@1_ekul]

@@varmoes he rickrolled everyone before it was cool

[@Daniel-vn3di]

I think MacOS Sierra spent a week with MacOS Weed, and boy, he turned into MacOS High Sierra.

[@Daniel-vn3di]

Wow, thanks for the likes...that was fast!

[@alfred4831]

lmao

And with the highest of Highs comes dry mouth reminding us of... Mojave desert.

[@Beastiie7]

haha

[@zacharyworthington1820]

Oooooohh my god

[@CHABIEPORTNOY]

Craig is steve jobs’ sense of humor

[@justhaider6300]

😂

[@jcai922]

Take Tim Apple down Bring us back the fxking MagSafe on MacBooks!

[@vidgamarr5126]

Hence why he probably ended up with the position he has, in fact I see him becoming the next CEO 100% in the next decade.

[@Lvlaple4Ever]

Fire Tim Crook.

[@cybercery5271]

@@Lvlaple4Ever why?

[@iDavid4u]

I worked with Craig back in 2009 before Steve died. Not only is he funny, kind and gentle. But he has a killer smile and makes people feel super special.

[@ayoSzn]

He presents everything super well. And every joke is quite subtle so it doesnt feel forced. Me like

[@xfloodcasual8124]

"Our crack marketing team...not a marketing team on crack." - Conan's old favorite line

[@justhaider6300]

LMFAO

[@Alan-jv5fq]

“Compared to firefox, it’s just kinda sad” OMFG

[@inoscopedjfk8207]

Petition for Craig Federighi to be the next CEO of Apple!

[@paristath6773]

I'm leaving it at 69

[@inoscopedjfk8207]

@@paristath6773 I respect that

[@kiran-thetributechannel]

No God PLEASE NOOO !!!! JOHN TERNUS FOR CEO !!!

[@Techmej]

Aye

[@SamanvayKarambhe]

I could watch this guy all day. He's so entertaining.

[@mattiagnagno757]

He’s like the James May of Apple, you didn’t expect him to be entertaining but he actually is, maybe more than the others😂

[@SamanvayKarambhe]

@@mattiagnagno757 On point! It's even better as you don't anticipate it.

[@themattwitt9069]

I love that Craig works at Apple. He makes it feel like it’s not a faceless cooperation.

[@RyanCunningham12]

"They assured us that High Sierra was fully baked" Craig's got jokes.

[@samsonspin3256]

The windows dissing is hilarious. I don’t have an apple computer but Craig is lit

[@MCAlexisYT]

Larry 457 Same! 🤣

[@ninagarcia2601]

hoping they name their next macOS update “macOS Weed”

[@simonwang8780]

I still can't believe that Craig rickrolled so many people

[@decarushorne5082]

Mac OS X weed. Mac has never been so high 😂😂

[@moonlightcayenne8722]

Once MacOS Sierra took MacOS weed he became *high sierra*

[@rapmastac1362]

0:51 “Some say that he’s a CIA experiment that went wrong, and that he only eats cheese. All we know is he’s not the Stig, but he is the Stig’s American Cousin.”

[@bn7788]

I understood that reference

[@vidheyeshprabhu1174]

I miss top gear...

[@hotmojoe2483]

Some say he's locked in a brand deal with Apple, and that he only eats apples because of it. All we know is that he is _not_ the Stig, but in fact the Stig's brand deal cousin.

[@jrbdoebd8553]

I still can't believe that Craig rickrolled so many people

[@gutzbin]

6:52 he really just went and rickrolled everyone

[@dom_the3166]

The only actual soul left in Apple. The rest left with Jobs.

[@straightwarlock5341]

Yeah that’s what I’ve thought as well. Others left with jobs, he is the remaining soul of apple Give me your fucking likes now

[@txe1nd]

@@straightwarlock5341 boy will not give you likes but I I’m 3 like

[@rdr_91]

7:03 Did Craig just rickroll

[@AQ-101]

Pretty much ye

[@kazi_19]

He rickrolled us 😭😭

[@rohitkishnani]

yes yes he did

[@saikoro8620]

YES

[@Fertastigo]

Why this music😂

[@Homelander-tp7iv]

My man straight rick rolled a the whole world

[@grasss-eater8928]

Its at 68, i know what to do

[@blugaledoh2669]

Time

[@Casonplayz]

@@blugaledoh2669 6:59

[@nervousgreg]

Both Steve Jobs and Craig share the same method and art of storytelling to sell you their products that other CEOs and spokespeople simply lack. Rather than spouting off numbers and memorizing lines or straight up reading off a teleprompter like a robot, they both embody enthusiasm and humor, and use story telling to reel you into the ultimate point they're trying to make. Most presentations can be a real snooze fest, even for things like video games at E3. But thankfully Craig has that Steve Jobs spirit. Though it probably won't happen, whenever Tim Cook has to step down, Craig is the guy I'd want leading Apple.

[@TheHenMen]

"when they can't handle the trip" I am dying

[@hiheyhellohowareyou21]

Can we appreciate that Craig rick rolled the whole audience

[@chadknight2496]

Hats off to him.

[@uhhihru2727]

Craig is like that friend that always has the same jokes but always finds a way to make them funny

[@KilianMuster]

All keynotes should be done by Craig. He's fantastic. I can't stand Tim Cook doing presentations, he puts me to sleep.

[@mattiagnagno757]

I agree, he’s ok as a CEO but the presentations should be done by who is funny and knows how to do them

[@justinw-bs7053]

bruh, Tim Cook speaks like a robot while doing keynotes. I swear Craig has way more passion and excitement about his job

[@jonathanb.1215]

Tim moves weird but he isn’t bad still better than a lot of other ceos

[@kaitheking2501]

@@mattiagnagno757 he's just okay as a CEO? Lmao, this ok CEO took the company from 300 Billion to 3 Trillion in market cap.

[@sniper25ind]

Seems your prayer has been answered this year

[@kanny8742]

8 years and this guy looks the same😂

[@MCAlexisYT]

“Pretty awesome, lots of space, aluminum unibody walls _and no complaint about the lack of Windows”_ - Siri, 2016

[@tanaypandey1771]

Man siri roasted windows so HARD

[@boomerboi9642]

Guys, we all have been rickrolled we have been backstabbed, betrayed and possibly bamboozled

[@klmnclement]

Phew, at first glance I thought this was an “in memoriam”

[@dukesappleherd]

Haha no lol. But I knew some were gonna think that.

[@kirbysuperstaruhh3769]

Lol what i thought was that he LEFT Apple

[@tylerhedley1245]

Mac OS X weed. Mac has never been so high 😂😂

[@user-bm9zy4qd8x]

let's be honest, Craig is the ultimate Daddy

[@tylerhedley1245]

@@user-bm9zy4qd8x he’s so is. Absolutely love Craig’s appearances

[@BLAISEDAHL96]

Craig has charm and a great sense of humor, Please let this man be the CEO.

[@cloroxbleach7262]

i love how he has to say *allegedly* baked marketing team

[@KanwarAnand]

Mac Os Names are sometimes so good I wish they never change them. Like I become nostalgic when I hear these names. Also Big Sur does not make me want to change from Catalina.

[@dukesappleherd]

I still don’t understand the name Big Sur. Just doesn’t sound right

[@Shanboss277]

Big Sur is a place in California. Very beautiful

[@rapmastac1362]

Brings a whole new meaning to a salad eater when you say "I have Catalina on my computer!"

[@unicodefox]

imo, catalina has no reason to exist, it's just worse Mojave.

[@dukesappleherd]

That’s why I still use High Sierra and Mojave

[@scorebatgaming]

Craig saying "really?" when the audience is freaking out over Multiple displays not knowing what it means resonates alpha energy

[@Gren4te]

Oh they knew what it meant. Full screen support before that was awful if you used multiple displays. The second display was completely useless as it could not have an app open and was just a grey background.

[@saulgoodmanisreal]

15:31 Craig: Their drug fueled minibus driven vision quests Me:BAHAHAHAHAHA

[@terrymirande]

Damn near shit my pants when he said that. He didn’t even stutter.

[@AQ-101]

@@terrymirande 😂

[@saulgoodmanisreal]

69 likes

[@pruthvikarigiri]

When he said “when they clearly can’t handle their trip” I lost it

[@txe1nd]

@@saulgoodmanisreal 1 like

[@siddharthagupta8528]

7:07 I can’t believe he Rick rolled so many ppl 🤣🤣🤣🤣😂😂🤣🤣😂🤣😂 [insert stroke from laughing]

[@christophersalinas650]

13:22 is the sound of someone getting fired

[@mastenn]

It’s because when you resrarr your phone, you need to type de code before using FaceID or Touch ID

[@pawelpow]

It’s because the first time you use the iPhone you need the Passcode, then u can use Face ID so I don’t think anyone is getting fired…

[@NobodyisAnybody]

“Last year we introduced Good morning!” that killed me 🤣😂🤣😂🤣😂🤣😂🤣😂🤣

[@swiftcoderonmac]

I honestly want to meet Craig more than anyone else at Apple.

[@keith8225]

Craig: Tagging *One guy claps in the distance* Craig: YES I love this clip

[@left0verture]

Always enjoy any screen time with Craig. He has a great performance personality. Looking forward to WWDC 2021.

[@MrCooper83]

Im a bit suspicious. Why the crack marketing team goes to the mountains almost every year? They probably want to name it `HIGH` Sierra for a HIGH number of reasons..

[@Purzify]

Californian landscapes

[@MrCooper83]

@@Purzify Ahh damn, dont get it. `high`..

[@JasonXME]

And they are HIGHly recommend.

[@mattn2336]

yep thats the joke

[@jackdavenport5011]

The crack marketing team is hilarious, I love that they’ve kept the running joke going for so long

[@imsamiurrahman]

Craig Federighi is much better than Tim Cook

[@jasona.2044]

@Larry 457 people don’t realize how much Apple and the world has changed since Tim became CEO. Apple literally has the money power and influence of a country. We all loved Steve but Apple has needed a diplomat, Steve was a “little” hotheaded to run Apple during these times. Craig I don’t think would want to be CEO, he wants to run Mac Software it’s where he shines. All 3 guys have their strengths and Apple has done great I think in the last decade.

[@gauravgaisenn2120]

Craig Federighi might end up being Apple's CEO, He deserves to be one.

[@williamrogers5367]

1:00 Some say that he is Steve Jobs and that he only sees the world in 1's and 0's... all we know is, he isn't the Stig, but he is the Stig's gamer cousin

[@jp2k03]

AHHHH the NOSTALGIAAAA

[@mattross4892]

"In El Capitan we added Metal, our groundbaking----groundbreaking graphics technology..." he's not slick, we all know that marketing team was high as hell up in the Sierra mountains

[@ManGrieves]

I'm legitimately cracking up at this, haha, more of this guy please. Apple is way cooler when it makes fun of itself.

[@josiahstearns9615]

It’s just not the same without an audience. 😕 Gonna miss those days. Great video, though!! Thanks for posting

[@BasicFolders]

Saw this in the right hand column of suggested videos.... watched it.... subscribed. 💙

[@thadoemahar_gaming8082]

His keynote presentations are always fantastic… 😊

[@James-un1yk]

He reminds me of Steve, soul of Apple

[@markynio]

This guy will be the next Apple CEO

[@jai_bartlett]

Every time Craig says 'crack marketing team', take a shot.

[@ladder3257]

2:38 _tagging._ “yes”-“YES”

[@utubekullanicisi]

11:42 always cracks me up XD

[@Serotonin__]

"Of course we're not giving you the free Displays, it's just the software" 02:59

[@superNova5837]

Apple pro display stand be like First time?

[@skippycavanugh2700]

Apple or any tech company for that matter really needs a CEO with Craig's Sense of humor and his personality, Tim Cook's extraordinary management and profit making decisions, Sir Jony Ive's designing skills and Steve Job's charisma and his desire for innovation. Now that will be a true tech company.

[@prebenjaeger]

Why

[@lacayoj]

this video was great! I meant to watch the first minute, but stayed the whole way though.

[@martinimweb559]

I'm so happy that this "next generation" management after Steve Jobs maintained the coolness and spirit. Love it.

[@DDenDeeen]

His presentation is so so APPLE.

[@zachg3069]

13:18 The IPhone actually worked as it was supposed to. The guys setting up the demo triggered the phone too many times and it caused the phone to require a passcode before continuing.

[@Itskfx]

Never in my life did I think APPLE would be the company to fucking rickroll me

[@dylankeller756]

I haven’t laughed that hard in a while thank you

[@ricardofernandosotomayordo9685]

OS X Rancho Cucamonga sounds dope AF

[@nickoffscript]

this guy is my favorite - surprised we don't see more of him in the 2020 and 2021 events.

[@Alicja513]

I truly love this guy

[@xforcen233]

back then when the Apple events are entertaining...

[@NymezWoW]

With "back then" you mean less than a year ago? Some of the clips are from 2019/2020.

[@BlackVery486]

10:10 TAP TAP TAP TAP. This is why we love Craig.

[@maplesams5692]

Wait blackberry lmao

[@multiverseone8115]

0:50 IT'S THE STIIIIIG!!!!!!!

[@eohq]

lol

[@Max189]

When his part comes up in the events, I always get excited and wonder what will he do now!

[@mohebanwari1832]

This dude a legend.

[@naaya9222]

The man, the myth, the legend.

[@MrUnicorn531]

I watch all WWDC just cause of Craig the comedian

[@imkirbo3094]

I really hope Craig never leaves Apple

[@kareemjeiroudi1964]

If this guy leaves Apple, it’s gonna be the saddest day ever 🥺

[@iamlancepeter]

Craig bringing Steve Jobs energy to the stage is enough to make him CEO

[@user-yr5gv6qb9v]

Craig Federighi, Apple's sense of humour

[@terradrive]

Just for the context about the iphone X FaceID snafu. It was because one of the backstage workers who tried the faceid (unable to unlock it of course because it was not the saved face) and the iOS defaulted into password input as security measure after several failed attempted by that person.

[@dukesappleherd]

I’m aware of that, I just included it as it’s still funny.

[@sam.francis]

This guy is fun to watch.

[@swackymusic]

One dope person from the apple crew, Craig is love❤️❤️

[@Simonblimon678]

Honeslty, Yosemite was jaw dropping at the time. Still my favorite big release!

[@mr.pigeon9314]

I wouldn’t mind having OSX Sea Lion.

[@SuperSireBoyYT]

I swear his eyebrows are just stuck like that

[@windowsxp1802]

bro, the in-person wwdc's were amazing

[@jttorrey752]

Love this guy!

[@kasvith]

Craig: Hey we made emojis bit bigger Fans: goddamn it, innovation of the decade

[@joeyscerbo7776]

11:48 I love how he looks like a desktop Craig Federighi

[@TheHacker0006]

I cannot wait to watch him at WWDC 2021

[@hylox]

I love him

[@jamesn373]

I’m actually expect the scene when Craig making fun about the iTunes.

[@dukesappleherd]

That part got copyrighted

[@chizycheesy3592]

@Siddharth Shankar i believe it was the moment they got rid of itunes a few years ago

[@aditmagotra6914]

Official Petition to have Craig as Apple's next CEO when Tim retires

[@kingdom8029]

He is going to be the ceo when Tim Cook retires!

[@kaz-kb]

Craig is so awesome man

[@thecaz001]

i enjoy this.

[@jgil1966]

the "crack" marketing team is my everything

[@jrbdoebd8553]

let's be honest, Craig is the ultimate Daddy

[@djgaming121]

This guy is the reason I still like apple

[@tiagomaqz]

He’s very charming and a master of speech. Waiting for that master class.

[@IniOny]

i remember watching him on stage for the first time at event called back to the mac, he was kinda nervous his hand was literally shaking on the mouse when he demonstrated a preview of mac os x lion. Well look at him now.

[@nqh4393]

Amazing how weed can change one person.

[@mr.j961]

1:02 It's the Stig Apple cousin!!!

[@REAL-UNKNOWN-SHINOBI]

I totally read that in his voice. And now I got his voice stuck in my head please help.

[@clueless6763]

just sounds like he's just having a good time