Creating an illustration system (An inside look at my process)

Taking you through the process of messy moodboard scribbles, right through to our finalised illustrations for ConvertKit's design system. We created 3 levels of illustration, and made them all grabbable on Figma for easy access. Watch to see how.
Check out update 1:
• Creating a design syst...
Check out update 2:
• Creating a marketing s...
🚀 CharliMarieTV is powered by Figma! charli.link/figma
Figma is a design tool that helps teams create, test, and ship better designs from start to finish. And it's free! :)
TIMESTAMPS:
00:00 Messy moodboard
01:50 Art direction
04:00 3 levels of illustration
07:38 Grabbable illustrations on Figma
09:53 WHAT to illustrate...?
11:40 How long did this take?
Please remember to click subscribe if you'd like to see more of my videos.
--------------------------------
// WANT TO SUPPORT MY CHANNEL?
Become a ✨channel member✨ and get a cool icon next to your name in livestream chats, plus priority replies to your comments. Just click 'Join' (it's next to the subscribe button)
Or, if you like, you can put something in my tip jar right here: pages.charlimarie.com/product...
Sharing my videos or recommending my channel to a design friend is also very much appreciated! :)
--------------------------------
// ABOUT ME
I'm Charli and I'm designer from New Zealand currently living in Valencia, Spain. I’m the Creative Director at a remote tech company called ConvertKit and I post videos about the design projects I work on and the tools I use, as well as vlogs of my life as a designer. I regularly livestream what I'm working on in Coworking Club streams. Welcome to the channel! Please subscribe and say hi in the comments, and maybe we'll see you in the live chat on the next stream.
💬 Twitter: / charliprangley
📷 Instagram: / charliprangley
--------------------------------
// MORE
Join my free weekly marketing design newsletter: charli.link/newsletter
Buy my hand written font, Grayscale: charlimarie.com/font
Book a mentoring session with me: charli.link/mentoring
My site & blog: charlimarie.com
Design Life podcast: designlife.fm
Inside Marketing Design podcast: insidemarketingdesign.co/
--------------------------------
// TECH & TOOLS
📹 Get links to all the tech hardware I use to make my videos (and the art on my gallery wall!) right here: charlimarie.com/shopmyoffice
💻 Software I use:
Webflow (no-code website builder)*: charli.link/webflow
Premiere Pro (video editing)*: charli.link/premierepro
Adobe Audition (audio recording)*: charli.link/audition
After Effects (intro animation)*: charli.link/aftereffects
Figma (web design): charli.link/figma
Photoshop (thumbnails)*: charli.link/photoshop
ConvertKit (marketing platform): charli.link/try-convertkit
Riverside (podcast interview recording)*: charli.link/riverside
Music in this video from Epidemic Sound*: charli.link/epidemicsound
Video captions by Rev (very cost effective service! I recommend)*: charli.link/videocaptions
Intro & end card animation by Austin Saylor: www.austinsaylor.com/
Editing by Belén Albiol / molen.audiovisual (or sometimes by me!)
Links marked with a * are affiliate links. I can't believe you read the whole description box! You get a ⭐️

[@chloeatchue-mamlet6764]

I love this video series-such a great behind-the-scenes look at your process!

[@keenbert]

This is so cool, I love the style and the technical side of your program, so easy to follow. You've all done so well to get to here! Branding design is my favourite part of design and it was so interesting to see how you got to here.

[@leandrotuxo]

I could tell Holly is in New Zealand by the fence outside. 😅 Kept wondering if I was right until she finally mentioned. My fence is quite similar, Holly! Great work, girls!

[@oksanatimoshyk5591]

Could you say how much time/hours did you spend on this work?

[@shashiprakash543]

aaaaahhh same problem... loosing texture after vectorization...

[@sadepennbrook]

What about the “sketchy” style represents your customer’s voice? Did you do market research to determine that this style is something that attracts or detracts your customer base?

[@charlimarieTV]

our customers are creators! many creative projects start out as an idea scribbled on a napkin or words jotted down in a notebook... this style of illustration represents those beginnings of a creative project :) we didn't do market research for this project specifically, but we know our customers extremely well so I'm confident these gut decisions were well-informed!

[@agroxk]

First!