Creating Instagram content for my mom’s café | Social Media Makeover

[@katie]

This video has been such a passion project for me over the past few weeks - I'm so excited to be finally sharing it with you! I really hope you like it 🤗 also.. let me know me which dessert you want the most after watching this. For me, it's definitely cinnamon buns! haha

[@ourcozymountainlife]

Cinnamon buns 💯

[@a_autumn_brown]

Pie fosho!

[@diaryofjess]

i loved every second of this! I've been wanting to shoot content for cafe's so this was very inspiring! i've never heard of a fry pie so I need to try the blueberry one!

[@mattgamingyt6252]

Hi Katie

[@heatherroydiy]

I love that you did this for your mom! She is so sweet! You are going to make her go viral!

[@itstruedestiny]

So we all agree this should be a series, right? Yes. Yes. Okay. 👌🏾 ❤

[@sarahgirlsoaps]

Yes! Go to other businesses in different niches!

[@ashnichrist]

this was probably my favorite vid you ever made. i'd love to see a followup on how her content performed, what you learned, etc. that's where the tips could come in. however the storytelling here was the best you've done imo

[@Neelamkaur]

agreeed!!!

[@GigiMurakami]

This would be SOOOO dope as a series!!! A bookstore would be cute 🖤🥹

[@katie]

omg yes!! a bookstore would be so fun to make content for!

[@rathstone]

I'd love to see inspiration and results for a bookstore. I've got a large number of followers and usually barely break 10 interactions on each post.

[@rjt1201]

Weirdly this has to be one of my favourite videos you've done. It's so real and raw and makes it clear content creation isn't easy, but it can be done under pressure. X

[@lyraluthuen]

I love this! It's so helpful to see the thought process of creating content for different kinds of businesses. I would LOVE to see you work with other small business owners in different niches. What a great series!

[@katie]

I think it would be so fun to try out making content for other brick and mortar businesses :)

[@FrankAndSammi]

I agree! This is so fascinating!! Love this so much

[@velvetplans5396]

Ok I just want to point out, you LITERALLY did that while also creating an entire massive content piece for your own channel? For real you are a BEAST Katie. This is why I've followed you for years.

[@katie]

Thank you 🥹 it was a labour of love for sure!

[@storychasing]

Loved watching mom and producer daughter work with each other. I was laughing at mom “Can I sprinkle before they dry?” as you ask her to slow down.

[@lanitajohnson5106]

10:09 Katie- “You’re moving too fast Mom” Mom- “I feel like I’m moving in slow motion.” Now we can appreciate the fact that it takes twice as long when you’re cooking AND filming. I absolutely LOVED this.

[@BizfixwithYvonne]

Totally enjoyed watching this. And also God bless you for honoring your mum in this way. Would love to see it for a coaching or natural Skincare business next? 😃

[@mikeandashley]

This video was so helpful! We're travel vloggers, so we're in a totally different niche, but you've given us ideas to capture our hotel stays and the restaurants we visit. Thanks so much! 🥰

[@bybeccalewis]

Yes to more videos like this . As a woman in my 50s running my dream creative business. I totally agree it's never too late to follow your dreams.

[@NokthulaMadondo]

This was fun to watch. Your mom is amazing at what she does. She's go go go type of person, no time to waste. I loved the content on business owners.

[@Tosh-hugs]

☕️ as a short term rental owner this hit home for me. Bc I simply want to be in the minds of guests rather than go viral. Thanks Katie, felt like we were shadowing the whole process and I felt so thankful.

[@thatsjusttara]

That's the cutest restaurant. You are both such an inspiration.

[@katie]

that is so kind, thank you!! ☺

[@SJD36]

Yum,, those pies look delicious! I love how you helped your Mom with marketing! What a sweet daughter you are 🙂 Good job on the presentation of the coffee and desserts! Loved the writing on the cup showing up with the cream!

[@jayneejane1]

☕️ Loved your behind the scenes at your mom’s restaurant! Authentic, fresh and enjoyable to watch 👏🏾

[@AngieIsHereDuh]

I loved watching this video! it was fun watching you out of your comfort zone, but at the end of the day you crushed it girl!!! very inspiring!!

[@niajeannine]

the mom is the GoAT...she cooks,sells and manages this business. she looks energized...all in her zone and keeping up with the times---staying relevant. I hope she has a website as part of her marketing. I always say children are the best dividends-the best investment one can make. What an inspiring story!

[@yourvachristy]

I really love this episode. So comforting and insightful. ❤

[@bluestonecottage]

Ok 3 things 1st up your mom is adorable! 2nd shut up! baby Katie, soooo adorable ❤❤ And third I’m only a few mins in but a local event advertised on facebooks events would def get some locals in there. Maybe a friend giving breakfast would appeal to the younger crowds

[@felynnsoleil]

I’m not even finished watching this video and I’m already so happy, this is just amazing! Labor of love well spent! 🥰

[@keshiajolen]

Love the video Katie. It had a special kind of touch to it ❤. Thanks for bringing us along. You and mom are too darn cute! 😂

[@katie]

thank you so much!! i really put my heart and soul into this one :)

[@Free_Spirit82]

This was so much fun to watch! I’m sure your mom’s cafe will get a lot of new fans because of this! Those pastries look sooo good! 🤤

[@rainbowrocks3202]

You did an amazing job! Would love to see the editing process too ❤❤

[@FiDunphy]

Hey Katie, this was awesome!! Would absolutely LOVE this as a series... My small business is organising makers markers - something around this (or events in general?!) would be fab xx

[@krypticsix]

I’ve been a lurker for years and this is my first comment. I loved seeing you help your Mom with her dream. Its clear work ethic runs in the family. I would love to see you do a series like this. Thanks for all the content and enjoyment you have brought to my life. Keep it up and good luck!

[@MommyTriciaLim]

YOU ARE AMAZING, KATIE! You’re a great daughter. 😊 Enjoy your trip soon!

[@indiemel-567]

Such a great real world approach to content creation! It's nice to see content supporting and showcasing a small business, rather than an emphasis on going viral

[@sharu_mulla]

Love the idea of turning this into a series and Mama Steckly seems as sweet as the fry pies :)

[@katie]

thanks Sharu!! ❤

[@sarahgirlsoaps]

I love this video! What a great concept! And that you got to repurpose it for yourself. Your mom is a gem! 😊

[@alex.duetsolutions]

This video was filled with SO MUCH VALUE (as always)!!! Walking through the process of discussing the strategy and coming up with it, creating a content calendar, planning out the shots, filming, and editing was chef's kiss. Sharing this with my entire community! ☕☕☕

[@aliceneren]

I usually don’t comment (although I love to watch your videos) but I just truly LOVED this and got soooo inspired! Hugs from Sweden!

[@amglori]

This is GREAT! A family practice doctor's office would be really interesting & helpful!

[@TravelDuo]

Super duper interesting. Your mum is such a sweetheart and you are a true competent and creative person.

[@byamberkri]

As a social media manager, this was so fun to watch! I'd love to see more like this. 💖 I work with a lot of businesses in the kids/education space so I think that could be cool to see if you ever could manage that one!

[@itstruedestiny]

This has to be one of my favorite videos! A lot of gurus speak about theoretical scenarios but it is so nice to see practical application. I appreciate this so much!❤

[@moniquedubois9753]

Thank you for being you and making videos. ❤

[@TheBookwormClubWithLinnea]

Such a fun video! Would love a series on it, a bookstore would be fun 😃😍

[@Miinafest]

YES! Please make an entire series!

[@cercleeden]

it's really good to see realistic content for realistic local businesses and not just top influencer levels, thank you for that

[@Kitinstravelandfoodtripvlog]

🎉🎉🎉❤❤You are really amazing Katie, and I really admire you for helping your mom with her social media marketing 🎉. And I love cinnamon buns,too and buffalo chicken wings❤. Great video and ideas.

[@thechronicillnesstherapist143]

This was such a phenomenal concept- if you did videos like this where you helped a small business, kind of like Alexandra Gater, I can only imagine how far your impact would reach both in your home town and here in KZbin!

[@sllenase]

Totally agree. I also love Alexandra's videos.

[@ReadandRoam]

LOVED this video!! I'm totally digging the different shots and vibe :) Thanks for sharing this process! Also those cinnamon rolls look unreal 😍

[@katie]

thank you so much!!

[@naoufelalimoussa7259]

This is dope that your mom have you to help her ❤

[@DoloresKeating]

I love this video and the content. It's exactly what we need to see - how you approach content based on new businesses that need your help. So cute that it's for your mom. It's excellent. My favourite so far. More of this please.

[@boldblondfro]

This is such a cute video 🥰 The icing pours are so satisfying too!!

[@SusanneGeert]

I have watched many of your videos and this one was (don't get me wrong...😜) the most useful and helpful of them all!! You ALWAYS share amazing videos but this approach was sooooo helpful. Please make more like this. Thanks in advance! And a lovely hello to your mom who bravely showed up on KZbin (and she did this SO well) 👐😘 Best from Susanne

[@namasyoga]

This is my favourite videos of yours. I know it would have taken LOADS of work filming essentially videos for videos but it was all worth it! Great that you got to work with your mom too! Loved every moment of the vid, I vote for more and I was sad when it ended. 10/10

[@SuperLivin4jesus]

Katie this is my favourite video of yours so far. I would love to see a scroll through of how all the content looks on her page at the end of the month and how they performed. As well as if you would do anything differently. Would also be cool to see how you edited those reels. This would be amazing as a series.

[@elisabeth_manint]

This video was amazing! Multitasking queen! You made it look easy & I love how all the reels came out! 👍👍✨👏 I also really enjoyed the video creation education mixed in there.

[@ariadnarojas3691]

I loved it!!! Even though I don't have a bakery, sometimes I would bake something and take some photos, but none of them end up looking as good as yours, so this was definitely a good inspo❤ also, if you ever have a catering business client, I would love to see the content creation for that field 😊

[@marysmindfulbakehouse]

As a small bakery owner myself, this has got to be my FAV video!! I loved watching this one and learned so much. And totally have to drop by your mom's cafe next time were up that way. Everything looks delish!!

[@vickysapardanis5294]

🍩☕️Do not apologize for this content…. This has to be one of your best videos, especially those new to social media marketing, filming content and creating a brand on social media. I know you aren’t doing another podcast so maybe a part two to this video about scheduling the content and writing captions. Also, creating cover photos for reels so that people will watch the reel! And as for other businesses, any small business in your area especially those who may not necessarily use a social media agency e.g Reiki healing, mediation studio. Thanks again and loving your content. PS self promote all the platforms you are on coz you deserve so much success

[@AllNoiseHere]

LOVE this! ❤❤❤❤ helpful, inspiring, encouraging, informative! Kudos ❤❤

[@Gloria_Chav]

This was awesome! What I got out of it is if you have a subject and a goal for the business everything else is creativity, research, and time consuming work to film and edit! Thank you for sharing. It’s lots of work but this video showed me how doable and not so hard it is to do. 🎉❤

[@ourcozymountainlife]

The push back from your mom while filming was priceless, my fiancé is the same when I'm filming our camping setups 🤣🙌🏻 love this content Katie, and kudos on the creative food reels, they were awesome ❤ I'm just beginning to edit my long form content and with DR, so I'm very interested in the editing side but the filming process is also incredibly interesting. ❤❤❤❤❤❤❤❤

[@anansue]

Katie great video and great to see behind the scenes of your work and your mums work. Both inspiring hard working women!

[@lanitajohnson5106]

Absolutely beautiful! I LOVE your content! You helping your Mom, was absolutely beautiful AND as always, you did a great job. Such a beautiful moment.

[@YH_1917]

WOW i love how creative you are😭❤️‍🔥

[@monalisi--egobishi]

I love this video i hope it will be a series

[@iolanisjourney4828]

Loved this video and your relationship with your mom, the communication between the 2 of you was so respectful to each other. Enjoy these moments with her, you are lucky to have them. I really liked the tips that you gave for IG and the inspirational story of your mom's journey with her restaurant. ❤️

[@Fitiaosana]

Aww. Thank you. Fabulous video.. yes to more and more.. any topic.. what about beverages.. ❤❤😊😊

[@FibroFitWarriors]

This was probably one of my favorite videos from you. Executed perfectly. I loved the documentary style, the story, while also mixing in some content help. I would love to see this as a series

[@backtoashley]

Oh please make this a series!! It was fascinating to watch! Can you do a photography business, or health professionals, or retail businesses?

[@Nnikkipooo]

This was super cool to see. I’d love to see you do some content for a book blogger. I feel like no one ever uses us for examples of how to grow on social media or how to create content for us. I think that would be super fun.

[@AuntSaraALZ]

Katie, this is wonderful! Feeling great content and a lot of love! I’d love to see what you can do with a fitness/personal training business. Thx!🙌🏻

[@katie]

thank you so much Sara! ooh that would be fun!

[@AuntSaraALZ]

@@katieOooh! With the holidays coming up how about a gift and home decor store!💜

[@claireandthecity]

Absolutely loved this one! It’s SO real. And great to see a different subject matter! Loved the end reels ❤

[@testingseomthing]

Would love to see this for a dog trainer ❤ And a break down of how long you spent on each part would be cool in time blocking xx

[@hanksyarnparlour]

Your videos are so helpful and I'd love to see you do more of this sort. How about a specialty store like a yarn shop?

[@LadySurvivalWoW]

this was such a fun video!! I think it will help people will small businesses think of content ideas really love seeing behind the scenes, and would totally LOVE to see this a series! i saw someone say a bookstore and i totally agree!

[@sailboatmedia]

I'm obsessed with this video concept!!!

[@Nishk118]

this is a lovely and a super helpful video. love your mom's energy too... such an amazing person. 😁

[@AlexTravelsSolo]

WTG Katie. Such a lovely thing to do for your mom! ❤🎉

[@AlexandriaU]

This video is so heart warming. 🥹 Your mom seems so lovely and I wish her all the success in the world. 💗 It was so nice to see you help her Katie, these moments are so priceless. ✨

[@deniceweihe]

I would love a new in-depth video about folder organisation, e.g., how to save photos, videos, and music you made yourself and the downloaded media and how you save it for projects. I am driving myself crazy trying to figure out how to organise media I have and might use for future projects and how to organise media for ongoing projects. I know you already made a video about a year ago, but I would appreciate a more in-depth video. Thank you for your great content.

[@krystalynngier]

Katie this is SO GOOD!! So much love to Karen!!

[@emmatyler2430]

I loved this video!! Been a lurker for a while but something about this made me so emotional and inspired! Keep going - I think a series would be awesome! ❤

[@boldblondfro]

16:47 I was so ready to shout “Move That Bus!” as if this was an episode of Extreme Makeover Home Edition 😆

[@victory8356]

This is one of my favorite videos from you, it's so fun to see a little behind the scenes of your life while also seeing how content can be made in practical, real life ways. I would love one of those big cinnamon rolls with all that gooey frosting...they look amazing!

[@pucksandpaperbacks]

I loved this video! Seeing the behind the scenes is really fun and helpful. Stop motion is such a great and creative idea! The rice crispy Reel was my favorite.

[@90DayGoals1]

This is a great style of video for your channel!! ❤❤❤ Great job!!

[@tianhe.zwattitude]

it was heart warming 💕 also impressive to see you go out of your comfort zone and still making the right choices for your mom's account ☺it's a great series idea !!! I'd love to see you do a instagram makeover for a selfcare / wellness / personal growth small biz ^^ and could you elaborate on how you make the link between what the owner (your mom) says and what content you decide to create ? thank yooou 🥰

[@PeaceandMake]

Such an amazing video!! Yes to this being a series. Also, this was full of yt and ig strategy!!! It was so cool to see your process.

[@kristinmhowitt6305]

She's so sweet! I love this!

[@carolinebrett]

Beautiful video, and really helpful to see you go through the process in real time. Thank you 😊

[@KylaW16]

I LOVE this video and am so inspired to create content for my food & bev clients!! If you continue this series (and please do) I’d love to see businesses such as salons, gyms or personal trainers, florists, etc! 💗

[@ruveawanda]

I love this video & I learn a lot more than it is intended, the strategy & ideas behind all these. That makes me really an experiential learner.

[@priscillalopez6820]

Aww like Karen’s cafe on Onw tree hill ❤❤❤ love these

[@camillachristensen4635]

Love it!!! ❤ Would love to see an event venue or a hotel 👏🏼

[@RuslanaMarchenko]

This was such an entertaining video to watch, I would absolutely love it if you made it a series!! Don't even care which businesses you do, I'd watch them all.

[@damithelight]

I enjoyed this. I'll love if it's a series!

[@Cassandraa-lee]

I love this content!!!!!!!🎉🎉🎉🎉

[@RobinsonKris]

☕ I love watching how you do what you do!

[@katie]

thanks so much Kris!

[@letswatch23]

This was probably tough to make since you were making reels and the KZbin video but this was so fun to watch and I thoroughly enjoyed!❤

Ah, this was absolutely adorable - and super useful. Congrats to your mom for such a lovely restaurant! Food looks delicious :)

[@Yogaflowly]

I’m so grateful to you for sharing your content Katie 😊 Great seeing your process! 😊

[@laurabillson1870]

Your mom makes such good treats!

[@Emmagemmafinds]

Love it!

[@katferments]

I love this! As a food creator it's super cool to see a bts of food content creation too for a change!

[@yourvachristy]

Love this episode. You really showed us a process. Much value. Thank you!