Creativity Is Not Enough: What's Critical for Modern B2B Marketing Success?

B2B marketing is often criticized for being less creative than consumer advertising. B2B brands are taking notice by upping their creative game. But is creativity enough to break through? LinkedIn research, conducted in collaboration with Ipsos, shows smart strategy and effective use of technology are also required for B2B marketing success. Vida Cornelius, SVP, Creative & Strategy at New York Times Advertising joins Nick Mercurio, Chief Growth Officer at Ipsos, and Tusar Barik, Senior Director of Marketing at LinkedIn for the official launch of the B2B Marketing Benchmark. This expert panel will explore the trends, topics and themes defining the B2B sector. What’s top of mind for B2B brands right now? Where will budgets be spent? And what new technologies and tactics will we spend on?