CrossFit - A Trainer Trains and Doesn't Do Anything Else

In this video shot at the Montana stop of the CrossFit Tour, CrossFit founder and CEO Greg Glassman responds to a devil's-advocate question about affiliates who might be tempted to expand their business to include selling supplements, apparel and more.
"In my head, a trainer trains and doesn't do anything else," Coach Glassman responds.
That's because Glassman believes a trainer is just as much a professional as a doctor, lawyer or accountant. Those traditional professionals don't often try to sell you some shoes after rendering their services.
"Professionals don't sell shit," Glassman explains. "They sell their service, their knowledge, their experience, their talent, their skill, their commitment.
"We sold shirts. Why? It was just part of the community. It was part of who we were. They said foul things that shocked people. They were cool. It was a part of the whole thing. Let's leave the supplements and the power bars and the apparel as a critical part of your revenue, let's leave that to a different gym model.
"Now I'm not going to tell you not to do those things. I'm just telling you I'd never do them. Never, ever, ever."
As always, Coach Glassman leaves the choices up to the affiliates, but he's clear that being a great trainer is all you need to make money and thrive. According to Glassman, full commitment to clients results in two things for a trainer: health and wealth.

[@NorthsideChamps16]

My CrossFit trainer sucks. I'm 2 weeks in and he's basically let another member coach me the whole time.

[@russellscheiderer6771]

What if I'm a teacher? Is teaching not training? I have an advantage being able to bring methods and techniques from the classroom to my coaching. I have no doubt about that.

[@pachcojoker]

I'm from México, and this discipline it's so interesting, I want to have this type of the training!, crossfit it's awesome.

[@MacroholicsAnonymous]

Please show me where the "main-site store" is.

[@crashtestdumby5]

where can we watch this entire video?

[@evobe]

"as a critical part of your revenue..." Is the key here. If you're gym is making more money from shirts and supps than from training it's a problem. Selling shirts and supps is not the problem, obviously...it's when you come in and omg no folks but hey wanna buy a shirt?

[@SHdobi]

Where can i get that shirt he is wearing ?

[@shanemiller3]

If I need tape, a speed rope, or a protein shake I would like to get it from my box to support my box to help feed the owner's family of my box. Why would I want to give Dicks my money when I can support my trainer who is giving me so such more then my monthly dues already. This is narrow minded thinking.

[@kippy1997]

go to the main site it's right there on the left. below "trophy case" above "contact us".

[@kippy1997]

huh. i just went to the crossfit main site and clicked on store. I wonder who's selling all this stuff? weird.

[@zeimorth59]

From where can i buy the t-shirt that trainer is wearing? :)

[@lunchead]

I actually do not get back rubs yet I wear clothing and use gear and Glassman manages quite fine balancing financial concerns with everything else though

[@Thatonefoxtherian177]

Don't sell things in the gym.. just charge out the ass.... crossfit membership around my area is like 140 a month it's a money pit

[@iforc]

Lift weights Not plates that’s not what he said also, that’s cheaper than most CF gyms in my area.

[@lunchead]

that has nothing to do with training though, I thought we were talking complimentary goods and not random services

[@lunchead]

what if your training is cheap or even free for some reason, then what?

[@logankelly3139]

Doesn't sell protein partners with reebok

[@KatelynBlock]

Glassman is awesome.

[@Takuplumbing]

Fucking beautiful

[@iikerson2]

my god... just stop it before you even get started

[@ltdigij]

Far from narrow minded. Shop @ Rogue fitness or one of the other Crossfit oriented sites. You can't find quality equipment at Dick's anyway!

[@zopi9]

Hasbeen.

[@lunchead]

...funded by selling supps and gear?

[@jawbreaker28]

What's your excuse Greg?

[@erickminor]

What! Crossfit "The professionalization of training"? That is the biggest lie ever told. These guys are NOT professionals!

[@bascal133]

1000000% I despise when the coach tries to hock shit for you to buy, leave me alone I’m spending 100+ a month I will buy that crap if I want it, I’ll ask you about it if I’m interested in it.

[@DrHarbirSingh]

Crossfit get off our necks

[@MrJLIbarra]

I don't see why you want proof of him exercising to prove Crossfit. Your videos certainly don't prove much other than demonstrating inferior exercise routines.