D.I.C.E. Summit 2002 - Mark Cerny

Mark Cerny hosting a seminar discussing his "Method" to game development at the 2002 D.I.C.E. Summit.
In 2002, the AIAS created the D.I.C.E. (Design, Innovate, Communicate, Entertain) Summit, a high-level interactive entertainment conference that brings together the top video game designers and developers from around the world and business leaders from all major publishers to discuss the state of the industry, its trends and the future. The Summit includes sessions led by the most creative minds in the video game industry as well as leaders from related entertainment fields. Sessions are designed to address the challenges of game creation and inspire new ways of making games.
www.dicesummit.org
/ academyofinteractivear...
#!/Official_AIAS

[@jedihillis]

Funny to see him nervous about talking back then. He's one of the best speakers I've seen in the industry.

[@octobergaming5767]

Someone who noticed this besides me

[@gavlang]

Noticed too. I wonder what steps he took aside from general maturity and confidence growth. The change is dramatic.

[@djmips]

I notice wow and flutter in old 'videotaped' presentations that can be interpreted as nervousness today when we are so used to flawless recordings.

[@gavlang]

@@djmips ummm, no

[@tphyfhj7577]

Mark cerny in a final fantasy game 2002: level 1 2020: max level 99

[@jakeho4390]

Mark was already very successful in 2002, people were listening to his advice. I would say he has been at max level since he founded Cerny Games.

[@djmips]

Mark started at level 1 in 1982 and by 1984 he had already created Marble Madness.

[@xfxrxmxt1981]

Wow this gave me hope. It was so rookie at public speaking. With the ps5 thing he was boss.

[@musty8748]

Yep he's really improved over the years

[@ayasolaris4971]

even at Road to PS4 he was great.

[@themightyant.]

Practice makes perfect and knowing your stuff. He even gets better during the course if this talk. He’s initially clearly nervous but once he gets going he’s actually pretty good here too

[@musty8748]

@One Thou Wou That makes no sense cos I've been spending my years with your mum. Tell her I said Hi

[@claudewen]

When MarK Cerny still care about his hair style.

[@Ricardo29j]

now he has a Japanese hair style

[@wildkeith]

His hair here looks like his mom cut it. His hair now is pure style.

[@Druffmaul]

These days his hair looks he cut it himself using plastic kindergarten scissors, while wearing a blindfold.

[@mutalix]

Sony and PlayStation fans are very fortunate to have Cerny, he is a genius.

[@IvanPlayStation4LiFe]

Mark Cerny is a PlayStation hero. He is awesome.

[@GUSLOL161]

54:31 geoff keighley on the left !! LOL

[@fletcher9328]

nice spot!

[@GUSLOL161]

@@fletcher9328 pleased !

[@GUSLOL161]

@@RagingUtai I heard He was interested in videogames insider since He's a teenager something like that. and look at him today. the Dream come true.

[@GUSLOL161]

@@RagingUtai I don't know lol

[@vexedev]

If I was in the audience, I would have clapped and screamed every 5 minutes lol. priceless advice

[@ersinipek6697]

The legend himself. Let's go PS5!

[@MattVorn]

Little did we know this guy would go on to be a god tier system architect at playstation and the one responsible for the Success of the PS4, PS4 Pro and now PS5. This dude is an inspiration!

[@MemberHomei]

He is teaching Agile Development here.

[@insanezain2]

Now I understand why sony has the best exclusives. They give their studios enough time and money to make sure preproduction goes smoothly and then actual production goes well and great games are produced

[@youtubesuresuckscock]

Their games largely blow.

[@insanezain2]

@@youtubesuresuckscock the only studios that can hang with rockstar are naughty dog, santa monic Studio and Nintendo's teams so I'd disagree

[@jackscalibur]

@@youtubesuresuckscock Wrong.

[@thekrampuselbananoquevivee9947]

that is nintendo

[@3dgelord187]

He was so nervous lol Night and day compared to his PS4 and PS5 keynotes

[@hpbecraft]

Wow we even get a treat from Lorne Lanning himself at the end there, what an amazing video and talk.

[@nabieladrian]

Ladies and gentlemen, this is it. The Man of the Newtype Playstation.

[@mutalix]

Mark Cerny we are lucky to have you at PlayStation, us fans are beyond grateful.

[@nilazz]

Over ten years ago and he looks EXACTLY the same, scary!

[@GUSLOL161]

Hi, I'm from 2020 and he still looks the same.

[@priyajohn9198]

Except the hair

[@calebg5326]

He is a legend i wish i could get his autograph on my ps5.he is the odin of playstation.

[@mutalix]

One of the Odin greats of gaming overall.

[@moeezS]

37:08 The focus test part is so so right.

[@richflu4774]

I like how you think you've made it through an event that somehow didn't involve Geoff Keighley, and well, uh... there it is.

[@talverdesign]

this talk is pure gold for everyone working in the game development. Mark is a genius

[@Clarensee]

He's unrecognizable.

[@Macionik]

The Myths: 1st Myth: 04:15. It is possible to plan and schedule the creation of your game. 2nd Myth: 08:46 Working productively means throwing out nothing. 3rd Myth: 15:24. Cutting edge technology is very important, so build your own technology first. 4th Myth: 18:19. Frequent project review is essential to good management. 5th Myth: 21:38. Alpha = First Playable. 6th Myth: 26:50. A cancelled project is a sign of bad management or a bad team. 7th Myth: 28:54. The more defined your initial vision, the better. // I need a 100-page document describing my game. 8th Myth: 37:13. If you want to make a hit, listen to the customer. Thanks, Mr. Cerny!

[@Apsilon778]

Dude he has improved his public speaking so much over the years.

[@Zenzuu]

A lot of game developers now days should really go back and watch this presentation. Mark Cerny is one of a kind.

[@DylanRsOs]

Mark is just pure awesome.

[@eduwhan1]

pure gold!

[@Ray_2097]

Fantastic video, thanx for uploading 👍

[@yank3970]

thanks for sharing Academy of Interactive Arts & Sciences

[@YASSER9210]

A legend were born

[@Luzeryn]

Mark is so inspiring. Glad we have him on PlayStation.

[@Soykaf_]

Thanks Trihex.

[@Kayspaify]

except for the fact that he doesn't only tell people what to do but actually does the things.

[@thiabroido]

Tons of super important points and ideologies. Inspiring and really cool.

[@_Ashler]

wow, 11 years later... I guess he's not terrified to speak publicly any more. :)

[@andreapareti324]

This was absolutely incredible; I could listen to this man talk about game design and production all day.

[@victorijapoosp]

it is!

[@zayanalrashdr3948]

Mark cerney is maybe the man On games creation The man is just genius without his way we may not see a small studios making their way to market because of high cost manufacturers Thank you mark

[@allluckyseven]

I wish I could've watched this in 2002. Or 2003, even.

[@runereyscape]

I wouldn't be the gamer I am without Mark Cerny, thanks for the amazing games. Great presentation.

[@Mitchx42]

Daffodil Elephants What games did he make, Knack 1 and 2 where shit, his best work was marble madness which was unique and original. He is mostly a producer than anything else.

[@runereyscape]

@INXISIV thanks

[@nyfinest487]

He assisted naughty dog in becoming the studio it has become. He helped with the development of Crash, Spyro, and Jak and Daxter

[@alexshirli]

yes its him

[@victorijapoosp]

incredible

[@MarioMario-jt7ld]

Knack 2 baby!

[@zackgamer9930]

2020💙💙💙💙💙💙🌐

[@danielwhitehead8965]

Wish I could have seen this earlier. :P

[@boo76]

Genius

[@Shalashaska_XOF]

With the dead-eyed stare and everything!

[@adventuresingamedevelopmen5708]

Fucccking brilliant

[@momopirou3107]

3:35 "in a very crowded market-place" 2002 :D

[@ADHDad]

Cerny 2002 : Lend me your ears. 2020: I'm still waiting.

[@florenceloveect]

His fit and hair style is immaculate

[@Apamaru]

I think he also survived cancer. It really took its toll, though. Aged him more than 10 years normally would.

[@yader_b]

I wonder if they are implementing his method in game development towards PlayStation Studio games. This is probably why they have been so successful. If this can be confirmed then this would make Mark Cerny a hero of game development.

[@coilerdh]

yeah looks like him ;)

[@Macionik]

I love to see a wild Jesse Schell appearing at 47:24!!

[@metube1744]

54:37 is Geoff Keighley

[@rlf9444]

yes

[@FatmasterKY3]

Back in time teehee

[@victorijapoosp]

some of the guys asking questions near the end are dressed wearing 80's clothes!

[@Lius525]

No, he is Sony's Daniel Jackson

[@Mike.Garcia]

good

[@DJMOBE]

Top

[@Kryptik0III]

He looks soo different

[@Kinos141]

Nowadays pre production is about $2000.

[@seefore5409]

Five publishers dislike this video.

[@ChibiKami]

as for myth 7, it's not true that players will never enjoy your design documents-- GoG provides design docs for many of the games they sell

[@ErdrickHero]

"No player will ever enjoy your game design document"... I read the Willy Wombat production Bible leaked online and actually found it quite interesting. Definitely a good read, at least for Crash fans.

[@octopilovesu]

@ismailmarsh you spelled mark cerny wrong

[@lordtikidecancer]

No lo subtitularon >:(

[@buildbros871]

PS4 Secret Weapon

[@landimark999]

@BucketMachine I think it is. :P

[@ThePSConversation]

He is sonys meyamoto

[@MemberHomei]

Maybe more like Gunpei Yokoi

[@pgp]

He reminds me of Jim Carrey

[@kael13]

Is he from Carolina?

[@luqmanazeem6251]

47:20 Is that Jesse Schell?!

[@Macionik]

It is!

[@darodism]

49:19 Developer of Planetside LuL

[@turri8577]

Fuckin legend

[@lordtikidecancer]

Substitulenlo al español pls :( Spanish subs

[@ogmadigital677]

Wonder if they're still using this methodology in Naughty Dog and Insomniac etc today...?

[@XgamerdaveX]

0:04

[@GUSLOL161]

Anthem team never watch this video...

[@v1deo.hunter.d317]

this is before being infused with Sony god powers

[@IWillNotConceide18]

holy shit it is lol

[@chaosordeal294]

I think he's on the right path, but, personally, I think his choice of the word "pre-production" is strange. "Pre-production" implies getting your ideas together and assembling a team. Once a team is working, it's all "production" in my mind. Not to get hung up on symantics -- who cares, really, but I would perhaps call it the "prototyping" phase.

[@awabaltahir9547]

He looks older than today 😂

[@deviantrat6001]

Cerny looks a bit like Gary Cole from certain angles.

[@petrussteele9837]

Go PS5 💪

[@etienneghada2349]

Les Américains sont forts pour créer des méthodes via des banalités qui existait déjà partout dans le monde et dire que c'est "OUR méthode", nintendo faisait déjà ça, Adeline software aussi.

[@stoenchu122]

First playable not shows game worth publishing - Demon Souls in a nutshell

[@adrixshadow]

Why the fuck publishers don't use this for new IP?

[@TheSean94]

+adrixshadow This is an old method of software development. It was at the beginning of the agile method and he is talking about the waterfall method which is not used as much nowadays. Developers mostly use agile approach now as they have to meet milestones for the project manager and if something goes wrong they can simply revert back to a previous state of the game and try new things on the fly. Waterfall approach is for people who know exactly what they want the end goal to be.

[@adrixshadow]

Sean O' Connor That is not even remotely the same. It is not that complicated at all. Have a dedicated team on prototype and research duty before they sink millions of dollars in content. There has barely been any new IP in ages and whatever new IP was trash. Whatever they are using it is not this.

[@GuiltyBystander8]

The only shit on this video are from your comments. Katsura Cerny, go look it up, that's his wife.

[@RawwestHide]

nah

[@CynicalVision]

Yeah it's true, he's been married to his wife quite a while now so please stop with homophobic comments.

[@XgamerdaveX]

Even if he was gay people should stop being homophobic. I haven’t seen a single comment being homophobic though.

[@noop9k]

Steve Jobs didn't quit, he lost a power struggle and was exiled. And he didn't rest all that time, he founded Next computers and bought Pixar from George Lucas. And Mark Cerny.. Well, he is a good producer.

[@3_1_3rd_gaming]

No way I don't trust Cerny to do something great with the PS5.

[@sandypersada5648]

sorry man, he has a waifu

[@GuiltyBystander8]

Hahahaha, what?

[@GuiltyBystander8]

Hahahahaha.

[@GuiltyBystander8]

Hahahaha.

[@labounti]

But is speaking errors remain. I think he has anxiety.

[@Blight-fp3vt]

Sony didn't have the 'Will to Kill' Media Molecules Dreams. Nor clearly did the team follow this method hehe. They had to restart production so many times because they failed to finalise the key technology and moved into production while still prototyping. What a sales disaster. And honestly its a great product for a few people, but making games its fucked in one area - programming logic. Its terrible and can't support a lot of key gaming concepts.

[@mutalix]

Aaaaayyy Dreams is great! I can't wait to see what happens on PS5!! I even hear rumblings of a paid content for creators to sell their creations. But who knows yea? Still I cant tell you how amazing Dreams is, but I'm not Sony nor am I a dev, so I dunno if this game/project is sustainable or good business-wise, as a player I love it!