Dafna Goor Talks About the Emerging Phenomenon of Using Secrets in Marketing

Dafna Goor, Assistant Professor of Marketing, talks about how the marketing and consumption of secret products and experiences has become an emerging phenomenon. You can learn more about Dafna and her research interests here: www.london.edu/faculty-and-re...
This video is part of an ongoing series, where London Business School faculty explain their research in short videos.
To view other videos in the series, please click this link: • London Business School...
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