The 5 Best Hooks for Facebook Ads Creative

[@DaraDenney]

What other types of videos would you like to see?

[@keymirrortic]

Would love to see a deep dive analytical session on when do you disable ads and ad sets Dara! 🥰

[@keymirrortic]

I think the ads creative respond / dissect is a great idea to get things entertained as well!

[@Newhustlechannel]

U look good

[@Jzguan]

i WOULD love love love to see about the reporting you guys use to present to client. please excel or whatever it would be super helpful plz...

[@saimeghana6263]

Yes please, need a deep dive on creative strategy!!

[@yoniboyko585]

amazing! i think we would all love to see more videos of you analyzing data and explaining how to understand ad performance better.

[@socialsavannah]

AYYYY Podcast Plug!!! Another amazing video Dara!

[@adrianzyskowski1989]

[@DaraDenney]

You're the best!

[@keymirrortic]

Insightful as always on the ads creative side! 👏

[@DaraDenney]

I appreciate that!

[@kevink9748]

Thanks for another good content Dara Also your new hair looks good on you

[@hervinalvarez]

Love to see how creativity mixes with data This is awesome thank you for making this video

[@aashutoshsonigra5017]

Thank you so much for sharing this amazing and insightful information!

[@MartinBenesCreative]

Hi there great video! Can u tell how to add tik tok style question bubbles to Facebook ads? Do I use a custom made in photoshop graphics or how do I guys add them?

[@raisemeupmedia]

Dara ? 😊

[@appakbeats5867]

Feedback on the weird hook: We used an awkward and ridiculous use of our product as a hook. Something that if you would do it on the streets, everybody would look at you wondering « what is she doing » It worked amazingly well! Near 100% better CTR than other hooks with the same video content. Crazy As for the other hooks they worked okay about 10% increase in hook rate (2 to 3 percentage points)👍

[@DaraDenney]

10% increase isn't bad IMO!

[@LautaroRobutti]

Hey Dara! Thanks for the video greetings here from Argentina! Your channel is really a gold nugget. Nice job!

[@DaraDenney]

Glad it was helpful!

[@binhle-bj4qg]

Thanks Dara. Looking forward to see more videos about tiktok creative strategy!

[@DaraDenney]

More to come!

[@heidijensen3317]

I would love to know what kind of 3rd party tracking you use and how you set up the dashboard. Also, yes! More deep dives on creative content!

[@DaraDenney]

My clients use either Triple Whale or Northbeam for the most part!

[@arliejamolangue4514]

Always a great content! I've been learning a lot from you! All of my friends are learning a lot from you! I'm wondering what are your usual benchmark for: - Cost per Unique Outbound Click - Unique CTR - Video Hold - Landing Page View Rate - CVR (Pur/Clicks) - Engagement Rate - Cost per Engagement Rate

[@DaraDenney]

Video to come :)

[@HuskyReview]

so much value , thank you so so much

[@DaraDenney]

You're so welcome!

[@jimimichael-work]

Hi, great video. on the script you say hook rate = impressions / 3 second video plays while on the screen, the formula is hook rate = 3 second video plays / impressions. just want to clear that up. thanks in advance!

[@seccadahmadi5572]

So is it 3 seconds video divided by impressions or vice versa?

[@BLLEC]

This video is absolutely awesome

[@claudi3ux]

I think that higher CTRs are usually generated by impulse buyers, or at least "impulse clickers". On the other side, people that click on the ad after watching it (the hooked ones) are more informed and this increased their intent.

[@DaraDenney]

This is a great POV. I think you're on to something.

[@Boitftw]

But how do you track if someone is a impulse buyer or more informed buyer?

[@markog.2319]

more on UGC you explained it so well!

[@realshubhampanda_]

Great video!

[@alejandroreyescom]

Yooooo. great video. great ideas.

[@libertariancountry3920]

Question. Does the 20/3 rule for facebook also apply to Google Display Ads?

[@bondthroughtravel]

Just found your site and it's super helpful, but with things changing as fast as they do, and this video being posted 2 years ago, are you Hook Strategies still relevant?

[@chinnobi]

Great video. What's the difference between your "Hold/Hook" and Video Hook metric? What do you use the Hold/hook measurement for and do you have any benchmarks for this metric?

[@MrLwie]

Thank you very much! What is your idea about copy in FB/IG reeels format? Do you think it is still important? Or is it better to provide more info in the video and/or in the leadform?

[@Boomdustin]

Great video! (late to the party I know). Re: hook rate - I just started reviewing an account that primarily uses image ads and got me to ask the "dumb" question - why isn't there a hook rate/ thumb stop metric for images like there is for video views? I never thought to ask why - doesn't seem like a reason not to and would help with image ad evaluation (guess we can rely on engagement or click-thru rates but that's not as good). @Dara you have sway - bug your Meta reps :)

[@peterac_]

Love this content! Thank you Dara

[@DaraDenney]

You're so welcome!

[@Philipp-p5t]

How do you edit your video?

[@NaomeV]

Hi Dara, if we use "Tiktok made me buy this" in the ad copy wouldn't Facebook flagged/banned the account? Just scared that my page might be banned.

[@tasarm4939]

Very helpful thanks

[@DaraDenney]

Glad it was helpful!

[@morganlilly4527]

Uhh... I just created the "hook rate" metric and all my numbers are showing up as 0.34, 0.41, 0.52... Are we supposed to multiply these by 100 or is my hook rate literally less than 1%?

[@AmandaSnoise]

Thumbstop ratio?! 😆 love that term

[@EliBetti]

This is GOLD! 🤍🙏🏼

[@lhycamarquez-orcullo1610]

can you measure hook rate in Tiktok?

[@johnnypersson8737]

Great video as always Dara! Do you have any suggestions for an app or service that I can use to edit my videos to get really good creatives? :)

[@FoodieChronicles_]

Love your hair color.

[@antoniojoachim7592]

Can you make a video on hold rates too?

[@williamhua9593]

Thanks for the video Dara. Is there a similar hook rate metric I can use to measure the performance of image ads?

[@DaraDenney]

Great question. Not really. Some people equate CTR, but I am skeptical. I generally look at Amount Spent and Purchase volume here and ruthlessly split test the elements of the image ads to figure out what is working here.

[@williamhua9593]

Thanks for the response!

[@B2GLuis]

Hi Dara! I’ve been a Freelancer for over a year now but currently studying Media Buying. What are your tips to get experience as a beginner?

[@DaraDenney]

Try to work at an agency! It's the best place to get experience.

[@sergiuszmyzler3561]

Hi Dara, great video as always. This is also a very interesting topic since I started to pay attention to hooks just recently. ;) Anyways I feel like I need to ask you about something different - in your ad manager (in this vid) I can see that one campaign is not set on "Purchase" but on "ATC". I know your channel since about 1,5 year now and I know that you are kind of "Purchase team" in most cases if it is about campaign objectives. Could you please reveal why did you use ATC in that specific case? I would really appreciate that. Still love your non bs content, never change! ;)

[@DaraDenney]

Client choice, I still wouldn’t do that 🤷‍♀️

[@sergiuszmyzler3561]

@@DaraDenney Haha, great to read that because tbh I'm blind following you with this one. Anyways, didn't let me down yet!

[@ildar39860]

Thanks For Your video

[@DaraDenney]

Most welcome

[@AliMughrabi]

Hi Dara, are you ready to make ad for tech services? And how much you charge?

[@gytismatijosaitis4492]

Hey Dara! Amazing content. My question is not related to Hook Ratio, but I would like to ask you about 1 day click attribution. Are you using it always or on testing campaigns? And why 1 day click?

[@purexina]

Honestly, when I stop to watch a social media ad I will not buy the product or look at the product via the post. I tap the profile and get to the product page via their bio. Not sure if that actually by-passes the CTR, but just a theory.

[@JuliaCastilloMx]

Thank you

[@DaraDenney]

You're welcome!

[@aab3579]

Please make more cideos on creative analysis and strategy

[@DaraDenney]

Coming up :)

[@FlorensVanSchooten]

Hi Dara! I always had this question, who does your video creatives?

[@DaraDenney]

We have an entire team at thesis that does these :)

[@ELVM33]

Hello Dara! I work for a B2B software company. Do you have any recommendations for B2B ads on FB and IG? Thanks for you content!

[@DaraDenney]

Pretty much the same as eCom tbh

[@MohamedMahmoud-uj4bb]

I can't find that metric

[@houssainzaarour7599]

I love it

[@adrianzyskowski1989]

Do I want it? I'm obsessed, I'm raving about it!! (hehe)

[@DaraDenney]

LOL

[@bear1359]

For those, like me, who stupidly skipped forward, go back to 0:45 to build the hook rate metric. 😬

[@raymondphilip6232]

17% hook rate with IDR 14.280 Cost per conversion 49% hook rate with IDR 18.292 Cost per conversion Not too sure if hook rate is a "realiable" metric At least that's from my pov, interested on your experience

[@timbona]

Whoa, hair 🎷 ❤

[@DaraDenney]

thank youuu

[@jamesthompson7886]

Our brand is promoting a big monthly draw. Would you recommend a new campaign for each month, or just creating new ad creative each month in the same ad sets / campaign? What's the best for Facebook to learn with? Thank you Dara!

[@DaraDenney]

Probably just new ad creative!

[@jamesthompson7886]

@@DaraDenney Thank you :)

[@kiwi_playz552]

I thought mine were bad then realised Im averaging a 45% over 10 campaigns and near 60% on the top side

[@tudorrad5933]

My Facebook Ad account was banned by just looking at the "stick cucumber in melon with a hole" one at the end. Thanks!

[@petruiacob5818]

All good until you realise the numbers at the bottom are wrong lol

[@petruiacob5818]

3:20

[@abhi_sheta]

Why you’re sounding like that