You should have an affiliate link to motion app. I’m getting it now! :)
@DaraDenney2 жыл бұрын
I have a promo code! Be sure to use DARAD10 anddddd you'll get a little discount :) motionapp.com/?
@DaraDenney2 жыл бұрын
Are you a media buyer who also does creative strategy? I'm very curious about how many of you do this "silent" work for your brands or clients :)
@saadhameed47272 жыл бұрын
Yes🙋
@cc-un3io2 жыл бұрын
Yes
@ammar-akram2 жыл бұрын
I do that and love doing that
@abdulqadirdahodwala77672 жыл бұрын
Yes but not so silently 🥲 & agency thinks it's given noww that you don't have to check ads manager "everyday"
@umar21572 жыл бұрын
Yes that's me
@Businessgossip2 жыл бұрын
You are always come up with awesome content
@MarcAnthonyMusic7 ай бұрын
Thank you for this video. I really so glad it’s informational and educational.
@carlbischoff49852 жыл бұрын
wow dropping gold thankyou!!! ❤ SO much can get dumped on a media buyers heads, having a team is the way to go for clarity and focus :)
@DavidMccommons12 жыл бұрын
Best video you've made and that's saying something since I like a lot of your videos. The creative side of Facebook ads is my favorite part, and I just became a better strategist from the research portion of this video alone. Appreciate you sharing the knowledge 💪🏾
@DaraDenney2 жыл бұрын
This comment means so much to me! This video was a huge labor of love and I am so excited that I got to share it with all of you.
@DavidMccommons12 жыл бұрын
Lol I'm going to be sharing this video on all my social media platforms. It's already on Twitter
@walid97012 жыл бұрын
I just love you, can't really describe it else. Thank you so much for this free course! Your next coffe is on me
@DaraDenney2 жыл бұрын
Wow, thank you! SO NICE!!
@juanmatocco59752 жыл бұрын
Great Video! Super lucky to find your channel tbh. Thank you for your passion for Creative Strategist!
@DaraDenney2 жыл бұрын
My pleasure!
@tdp.ivhisglory2 жыл бұрын
Haven’t even watched the video yet, but it’s Dara, so you already know it’s 🔥🔥🔥 Can’t wait to watch in full!!
@ViktorThestrup Жыл бұрын
GREAT VIDEO. Thanks for sharing. Is it possible that you will share you notion board? It will be highly appreciated.
@robertnommann12282 жыл бұрын
Thanks, this is incredible, Dara!
@DaraDenney2 жыл бұрын
Wow thank you so much!!! Getting another coffee today :)
@lenardozaeta22162 жыл бұрын
Best channel Ive discovered. Thank you Dara!!
@DaraDenney2 жыл бұрын
That means so much!! Thank you!
@Jzguan2 жыл бұрын
OMG DARA!! TQ TQ TQ TQ 1000 times! im waiting for this for a life time! this is FREAKING awesome! tq for sharing the NOTIon part plz tq so much. you cant believe it ease my struggle for years! after watching all your explanation BEEN loving it so much
@DaraDenney2 жыл бұрын
You're welcome 😊
@Jzguan2 жыл бұрын
@@DaraDenney again TQTQ .. so much
@Reneecbull2 жыл бұрын
Never heard of foreplay! Thank you! :)
@hafezaazizi51382 жыл бұрын
your content is toooooo great, i really appreciate your being, thank you so much!
@DaraDenney2 жыл бұрын
Thank you so much 🥰
@orlandogarcia904010 ай бұрын
It's funny that you say how companies should have all of the above, in my previous role as a digital marketing specialist, I was in charge of Media buying, video editing, email marketing, SEO, UI design, photography and videography, and creative strategist. I learned a lot in that role but was severely underpaid for what I was doing, companies like that are good and bad depending on how you look at it. Now I'm transitioning into a role where I can use my creativity skills such as a creative strategist, so this video is really helpful. Thank you. :)
@Aspen5672 жыл бұрын
Thanks so much for sharing your Notion outline, that's so helpful to see how the pros structure everything. Thanks Dara!
@DaraDenney2 жыл бұрын
You are so welcome!
@kushagraoberoi64962 жыл бұрын
Loved every second of it as an aspiring creative strategist & a current copywriter. Thanks for the mad value, Dara!
@DaraDenney2 жыл бұрын
You're so welcome!
@kylechristiansuarez57910 ай бұрын
Thankyou so much Dara!
@davidbravo22402 жыл бұрын
So much value in one video. Thanks, Dara!
@DaraDenney2 жыл бұрын
So glad!
@JoaquinINT2 жыл бұрын
There is more gold in this video than in California! 🎉 AMAZING thank you! I would absolutely love to get access to your notion creative examples ❤ I’m a media buyer and I’m building a team to get more and better creatives for my clients. I watch every single video and podcast episode you publish. Big fan!
@DaraDenney2 жыл бұрын
Oooo yeah let me see about getting these notion templates for the squad.
@JoaquinINT2 жыл бұрын
@@DaraDenney where can we access these templates? Thank you!
@DaraDenney2 жыл бұрын
@@JoaquinINT I’m creating a community where those people can have access!
@chris_autobrush2 жыл бұрын
Just what we needed, thank you!
@DaraDenney2 жыл бұрын
So glad!
@adrianzyskowski19892 жыл бұрын
That ACNE ads sent shivers down my spine (FACEBOOK RESTRICTIONS!!!) 😱
@richardsonjean-pierre78783 ай бұрын
Hello, I'm from France and I've been following you for a long time because I like your expertise. Do you offer a training video in VO?
@ItsMeCourtney9 ай бұрын
Wow this video was GOLD
@DaraDenney9 ай бұрын
So glad!
@theashleybash2 жыл бұрын
Thank you for another insightful video! I'm the creative strategist and media buyer for my own business. 🤪 Would love to know about your naming conventions, and also your process for moving something from Testing to Prospecting/Retargeting. I think in one of your videos you mentioned increasing the budget first in Testing, to see if the creative could handle it? But I'd love to know more about what you're looking for in a test, and what to do when you add a new successful creative to a Prospecting campaign, and FB doesn't spend on it because it's still spending on the other ads in that ad set. Last thing (sorry! LOL) Airtable is a really great collaborative tool to track inspiration, creative pipelines, analytics, etc. all in one place and it's way prettier than Notion. 😄
@andrewthetrader61024 ай бұрын
I need this now, thankss!
@littlefi3h2 жыл бұрын
Love this video! Would love to know how naming convention is done.
@DaraDenney2 жыл бұрын
Definitely going to do a video on this soon!
@sebastiant42062 жыл бұрын
Me too!
@KasperKristiansen2 жыл бұрын
As always - great video. However, the background music in the last few videoes have been a bit distracting in my opinion. I think you either need to turn down the volume or remove it. Of course this is only my opinion, idk if other people share it
@DaraDenney2 жыл бұрын
I appreciate you saying something, Kasper! I think you might be right, we should probably turn it down a bit. Thanks for saying something!!
@bnjmnharvey2 жыл бұрын
Great video, thanks!
@DaraDenney2 жыл бұрын
Glad you liked it!
@deanmartinez23582 жыл бұрын
You are uhmayzing Dara! Thank you
@DaraDenney2 жыл бұрын
Wow, thank you!
@metablockmarketing2 жыл бұрын
Congrats @DaraDenney on your first of many sponsors. Your content has always been valuable to me. I have a questions for you though. How has the current state of the "Metaverse" hyphen "Web3" played if your creative strategy decisions? I'm learning about it myself.
@josephparsons30982 жыл бұрын
Currently a media buyer At an agency and we do not have a creative strategist role! Media buyers are expected to do this as well!
@DaraDenney2 жыл бұрын
This is SUPER common!
@sara.m28332 жыл бұрын
One of my biggest challenges with TikTok is that the algo picks one “killer” ad and allocates 90% there, not giving the other ads enough of a chance for me to get any insights in the creative test (other than that the killer ad is good lol). Any tips?
@ralph5768 Жыл бұрын
Hi Dara thank you for the informative video! Could you elaborate on the part of where you said that using Asana for your creative pipeline is a pain?
@brandoncerpa18552 жыл бұрын
Heyo agency owner here. I do strategy and media buying too! ( and creative designs, and sales…)
@DaraDenney2 жыл бұрын
Wow! You do everything!
@himayetshaikh56062 жыл бұрын
Awesome content🔥🔥
@DaraDenney2 жыл бұрын
Glad you think so!
@PexReyes2 жыл бұрын
wow this is free 🤯 do u have a course or a mastermind?
@DaraDenney2 жыл бұрын
I'm thinking about doing a creative strategy course... I think the world needs one!!
@krithiashok4132 жыл бұрын
Thanks!
@DaraDenney2 жыл бұрын
Wow thank you so much! Coffee time :)
@umar21572 жыл бұрын
Your a gem
@SaniBravo6 ай бұрын
How many times do you think you said creative?
@MarkPereyra2 жыл бұрын
All your videos are cheatcodes I swear Dara LOL. Good seeing ya at motion summit! And as always thank you for the videos (especially this one, wowzers. This one alone should get me a promotion)
@DaraDenney2 жыл бұрын
YES! If you do all this work, you should get a promotion. A title change and more $$$$
@luizell8572 жыл бұрын
Great content! But can I know what does "Treatment" ads meant?
@DaraDenney2 жыл бұрын
This means that it’s not a whole strategy, but rather a variable of the ad: like using a voiceover.
@luizell8572 жыл бұрын
@@DaraDenney Oh i see! Got em! Man would I love to dig inside those notion boards😂
@RiassiClever20247 ай бұрын
creatives strategies means we need to creat a lot creatives and combine btw them and nice adcopies that will help us a lot to get the best strategies and look for the direct target for getting 10k in the month ??
@ryanclark2645 Жыл бұрын
I appreciate your content! If you were in charge of marketing a pain relief product that helps with acute pains and rheumatoid arthritis would Facebook be a good platform ? If so…would your course help drive sales ?
@noriesy51652 жыл бұрын
What are you using to spy ads for Tiktok and FB aside from library?
@cloudcushion Жыл бұрын
can I have this notion board?
@noriesy51652 жыл бұрын
We don't have that. I do the Creative Strategy and Media Buying. Insane? I know!!!
@edwardkelly6986 Жыл бұрын
im working in agency
@HireFireTeam2 жыл бұрын
oh hey, dat me!
@DaraDenney2 жыл бұрын
one of the OGs
@Ileanapros2 жыл бұрын
Hi Dara, I'm a designer new to media buying and the social media ads world - it seems like media and ad buyers don't actually have to design the ads themselves, but I don't really see any job postings in general of designers designing the ads/videos used for these campaigns. What do you call designers who help the creative strategists execute/create the creatives? Brand designers, product designers, creative designers? Or should designers learn media buying skills to pivot into this industry?
@DaraDenney2 жыл бұрын
We just call them video editors!
@Ileanapros2 жыл бұрын
@@DaraDenney awesome thank you!!
@funnellsites15572 жыл бұрын
If you had your Creative Strategy Doc as a swipe file I swear you can build a 100K sub email list OVERNIGHT 😂😂 Forget a screenshot I need that doc!! Lol (You might even be able to sell it..😏)
@DaraDenney2 жыл бұрын
Not a bad idea...
@jaouadlahlali2 жыл бұрын
Always your content be a reference to us 👸
@DaraDenney2 жыл бұрын
thank you!!! so glad that you are finding value.
@mertcanuslu75332 жыл бұрын
Sooo first of all i did not even watch the video... and gave the video a like hahaha 🙌🏼 Second of all saw your post on twitter and came here to watch it (twitter is THE PLACE TO BE!!) ... and third of all me and my partner are in the process of applying for one of the best performance marketing agencies in germany. We are applying as Creative Strategis and Media Buyer. Do you have any tips for applying as a creative strategist/media buyer? (we are goinmg to film a Loom each and we will be going through our entire systems and processes; Creative Testing, Scaling, Research, Creative Concepts...)
@mertcanuslu75332 жыл бұрын
And we were at the motion creative strategist summit and we implement all these information in the loom 🔥
@DaraDenney2 жыл бұрын
Then you DEFINITELY should watch this video and take notes. I break everything down here!
@kylechristiansuarez57911 ай бұрын
Me! Im the creative strategist hehe
@omarbelkaid41152 жыл бұрын
This is not like always This is different , much different Darra you don't know what are doing for the media buying world 🎩
@DaraDenney2 жыл бұрын
These comments mean SO MUCH!!
@rcmanization2 жыл бұрын
why is her mouth always "slanted"? her right side of the mouth opens up a lot more than the left side . Never seen that before :S
@NerizzaMalunga Жыл бұрын
too much music! it's distracting!
@manifestomarketing2 жыл бұрын
Fucking amazing!
@DaraDenney2 жыл бұрын
eeeeee thank you!!
@rcmanization2 жыл бұрын
good video with lots of knowledge to learn. but i wish she spoke not so fast. Difficult to keep up with what she's saying so i often had to pause and rewind to listen again.
@loversgym43392 жыл бұрын
can i get a copy of your templat😘pleas
@DaraDenney2 жыл бұрын
Ooooof, I knew a lot of you were going to ask :) Who else wants the template for creative strategy research???
@DavidMccommons12 жыл бұрын
I'll definitely take one if you can give it to the public
@sebastiant42062 жыл бұрын
I Need it too!
@mertcanuslu75332 жыл бұрын
For sureeee
@bolbolzaboon2 жыл бұрын
@@DaraDenney It would be a huge help and saving us tons of time is you share it. Love your content.
@kristaps888112 жыл бұрын
Again huge value. Thanks. Yes as a media buyer I have taken this role haha! Sharing your videos with the team all the time (and of course trying to improve the processes). Best of luck in Q4 everyone!
@DaraDenney2 жыл бұрын
Fantastic!
@robertnommann12282 жыл бұрын
Just FYI: the robot voice is copyright protected and can't be used in TikTok ads. There's an actual lawsuit going on about this according to Savannah Sanchez. So beware you might get in trouble when using it in ads.
@DaraDenney2 жыл бұрын
ooooo great tip!
@thebadterrorists53235 ай бұрын
I'm reallty surprised that text in a rectangular white box on mobile phone creatives is so popular. Am I the only one who thinks it looks.......er cheap nasty and stylisticaly dum? It kind of looks like a really really bad "ugly ad" but it's everywhere. The design looks like junior school art class. Am I missing something? Thanks for the run through Dara, excellent.
@Yirdanikolov Жыл бұрын
Are you a creative stragetist? Let's get in touch! I can give you a consistent monthly workload!
@DaraDenney Жыл бұрын
I'm all booked up for the rest of the year and Q1! Thanks though!
@honestwafflesdatingcoach2 жыл бұрын
Great vid Dara do you use automated rules (or have rules of thumb) for cost per click of creatives? for example if an adset / creative has very high CPC / no link clicks after a certain amount spent do you turn it off? Thanks
@DaraDenney2 жыл бұрын
Nope, not at all. Generally I let ads run for a few hundred $$$ depending on the client and product and turn off if performance is poor.