How to Build & Optimize a Facebook Ads Account - $4K Budget (after iOS14)

[@DaraDenney]

Here’s the link to the UGC Creators list: twitter.com/i/lists/1522040230483841024

[@donseptember]

THANKS, big fan of the channel

[@Jzguan]

If you dont mind, would you share a video of the UTM builders or script that use to track in GA?

[@morganlilly4527]

For me it says "something went wrong, try reloading" when I click this link. Is it working for anyone else?

[@Fender360]

By far the best Facebook Ads resource on KZbin. Meta should give you some kind of medal.

[@jsnarang811]

Hey Dara, your videos have helped me a lot - I run an apparels brand in India and your videos have been the anchor that helped me start generating sales on my website so Thank You!

[@Warriorculturehq]

One of the best Facebook ads channel

[@yniijia]

Thanks!

[@jordambee]

Your channel is really the best out there!

[@Ateivonne]

you are the best Dara. Thanks you so much,

[@themindshiftpodcast]

While always looking for fresh ideas for our service-based agency clients, I stumbled on your channel. Love the simple structures to your campaigns. I am going to recommend our team apply them in our agency even though all of our clients are service based. Appreciate you taking the time to share both small and large account setups.

[@austincredle5476]

Awesome video, loved this. This is where I’m at, thanks for laying it all out so clearly. Thanks Dara 😊

[@alanpt266]

Awesome content! Thank you, miss!

[@starcitizenmodding4436]

Small Actions baby!

[@johnnypersson8737]

Would just like to thank you for all your content. Helped us so much in building our brand. ☺️

[@DaraDenney]

You’re welcome!!

[@kerrb]

This was dope! Super helpful seeing you build this out. Definitely wanna see many more of these. I especially would like to see more of you building out a retargeting campaign like you have with this prospecting one and how to optimise BoFu prospects.

[@DaraDenney]

Thank you!!

[@beethesocialite1]

Lovvvvvvveeee your videos Dara!!! Keep it up!!!

[@DaraDenney]

Thank you!!!

[@theashleybash]

I've been bingeing all of your amazing videos, Dara! Thanks so much for making them. I love your simplified account strategy and broader targeting. I'm curious if you think these strategies also apply to B2C info product brands (art courses). Most marketing strategy for info products is focused on B2B brands, so I never know what to use: info product strategies (lead magnets, funnels, etc.) or ecomm strategies (direct to sales pages). Also, since we don't have to worry about shipping and we have customers all over the world, would it be crazy to use a Worldwide broad audience in a prospecting campaign? Would love to see a video on how you can apply your process to info brands. Thanks again!

[@VishalGupta-jd6hg]

Following

[@benhocopan4249]

What would you differently for jewelry brand accounts spending under 1k?

[@LifeStories4You]

Another amazing video . Well done 👏

[@DaraDenney]

Thank you so much 😀

[@metzgermeister6451]

What would be the Conversion Event when selling a software? Is it a download or a purchase?

[@mattwhipple1653]

Do a lead form (instant form) for a newsletter next!

[@nidiaarauz]

I don't recommend stacking interests in the beginning because you may need to know which audience give you the lowest CPM. Once you've determined with interests have the lowest CPM + most conversions, you can then stack them into one adset and be pretty sure that you'll get the same or better results from the winning interests stacked together. CPM is a good indicator that your ads + messaging clicks with the user so the lower it is the easier it is to reach more for less! =) Other than that, great video Dara!

[@DaraDenney]

Sorry, but this is not correct! CPM is not a good indicator of performance, so this would be a wasted effort IMO.

[@hisham4evr]

Lesser CPM > More views > More clicks > Higher CTR > Higher Traffic > More conversions @@DaraDenney So yeah for me, CPM is a good indicator for performance which tells if the ad is working or a way to increase the conversions.

[@DaraDenney]

@@hisham4evr That's not a fact, Hisham. CPMs might mean more "views" but often times that is a less valuable audience. So less CTR. Less traffic. I've seen high CPMs equal the most conversions, but it's never a one to one experience.

[@nidiaarauz]

@@DaraDenney This is such a great discussion and I agree with what you are saying as well. I have seen cases of a converting adset with high CPMs but I would have to turn them off because even if its getting sales, the CPA tends to be higher than is justifiable to the cost of the actual product. This is why I tend to test audiences, search for low CPMs + High CTRs to figure out which adsets + ads make sense to continue running. But yes, I do believe you are right as well and I give this format a try in my ad accounts.

[@hisham4evr]

From what I have learnt is If the audience is "less valuable" then the CPM would simply increase, that's how CPM works I believe @@DaraDenney Never had an experience with higher CPM = most sales, though I had sales with higher CPMs, this is new!

[@Nando_Angie]

Hi Dara! What if the e-commerce store has 20 SKUs? Should it create 1 campaign per product?

[@reekoup]

Hi Dara would you still recommend separating acquisition and retargeting today? I think i have seen better results having only 1 campaign

[@scottsutherland8322]

Hi Dara, Can you please do a video talking about how you organise your ad creative within an account. Do you use a dedicated campaign ( permanently set to off) that you use to build out the ads and then copy them into the various live campaigns? What method do you use for preserving social proof when copying ads into various campaigns/ad sets? Thanks for the consistently great content.

[@Kafufflez]

She has a video on that ^

[@sulemanikram3833]

for creatives ideas of footwear brands which one do you follow? can u name few, thanks

[@ditogomez01]

I love your content Dara! I think would be amazing if you do some LIVEs Q&As here in youtube 🙌🏻

[@DaraDenney]

Maybe one day!

[@otipuk]

Hello, thank you very much for your content. Quick question: If I have an ecommerce with many products, should I create a retargeting campaign for each product? Thank again!!!

[@PiotrCybulski]

Great video as always, but I have the same question as in your last videos on campaigns: what about reseting adset when adding new ad to adset?

[@DaraDenney]

I’ve answered this question a lot, totally fine to reset learning… much better to refresh the creatives.

[@iasonaskyprios937]

@@DaraDenney Would you replace an creative on an existing ad or duplicate the ad and make the creative changes there so you are aware of the previous week results of all the creatives?

[@taikubruno9033]

Hi Dara, will you start with only 1 interest stack adset?

[@halbinminaya]

have you ever thought to make a video building a facebook ads account for a local customer? it'd be interesting to see how you implement the tofu, mofu, bofu strategy for a local brick and mortar who want walk-ins such as a car dealership

[@DaraDenney]

I don't do these kinds of ads unforutnatley!

[@arnaud.moreau]

Hello Dara, Why didn't you exclude website visitors in your prospecting campaign?

[@DavidMccommons1]

At what budget level do you recommend using a creative testing campaign?

[@jharna13]

is this structure still relevant for this budget?

[@Jzguan]

Thanks Dara! Would you please advise if: lead generation is almost the same setup as this? client without any pixel or website A little update: you have missed out a error image on the left side on time 3:00

[@DaraDenney]

Ah thank you. And yeah lead gen would be the same.

[@Jzguan]

@@DaraDenney THANK YOU SO SO MCUH!!!!!! AWESOME THAT YOU REPLied =) AFTER years of doing media buy! i watched ALL of your video in 2 weeks and finally i have a peace of mind

[@HarrisonBevins]

Thanks for the great video! How do you increase budget at the adset level if it’s a CBO campaign? Are you increasing the minimum spend requirement per adset?

[@DaraDenney]

yep!

[@SSMinds]

Thanks Dara, I really find your videos so helpful. You've made it so much easier for me to understand. Really appreciate you taking the time to make these 🙏. Question: Once you find a winning audience / creative and you are scaling do you create a separate adset of the same to keep testing new creatives ?

[@DaraDenney]

No, at this small budget I would add the new creatives to all ad sets.

[@a1discoveries404]

Do you create messenger ads? Great video's by the way Dara!

[@davidcapuras]

Hi Dara. This is really helpful especially for beginners with fb ads But is uy possible or like can you do a video of a live account that you apply all of your structure in “watch me build series” to check like hows the progress like that hehehe Thanks or do more video about this thanks

[@daantol5680]

Thanks for the great video(s). Awesome. One thing I’d like to ask you: I start wondering why retargeting should be in a different campaign. Wouldn’t it be better to add it as a ad group? As it has the exact same objective and ad creatives are also equal… I’m starting to think that it might be better in terms of learning for the campaign and/or less competing with yourself. Did you test something like this? Or what is your take on it? Thanks in advance!

[@Kafufflez]

Hey Dara, is Facebook or TikTok performing better for you right now? 🙂 I’m not sure which to invest more time into.

[@DaraDenney]

Still Facebook, but seeing better and better performance from TikTok!

[@angadsingh5599]

Amazing video Dara Denney

[@DaraDenney]

You are the best

[@Maxtunes2590]

Hi, dope content ! I read somewhere that you should keep your campaigns always active, like evergreen campaigns to don't go back to the learning phase, what's your opinion on that ? what to do if you want to add new adsets to those evergreen campaigns ?

[@Wilko200]

Hey Dara, another great video thanks! Quick question, when adding in new creative - do you suggest dropping fresh creatives into ad sets that are performing? And concern about the learning phase being reset? I'm a small sports ecom brand in the UK, and your videos have really helped. Thanks!

[@DaraDenney]

I would put them into all at this level. And yes you will reset the learning phase... a necessary evil.

[@Wilko200]

@@DaraDenney amazing thanks Dara!

[@scottsutherland8322]

Hi Dara, When running single image ads like the benefits call-out ad are you uploading variations for the different placements that have different aspect ratios? (IG Stories, Reels etc)

[@kimpisetpagna]

love it! Thank you

[@loveandfaithjourney]

Thanks Dara! Very helpful as always. One question, I've been following your strategy for a while with 1 campaign and ad set for audience, one for look a like and another with interest. However fb is pushing me to combine the two audience( I use the same ads in both) and its strange. Not necessarily the best purchase result. Should I just ignore the recomendation. Thanks

[@DaraDenney]

Try it TBH. You'll try many audiences, might as well make this one of them so that they stop giving you bad advice.

[@AlomM]

Hi Dara -- thanks for the awesome content! Can you do the Build & Optimize type video for TikTok at a $4-5k budget? thanks :)

[@DaraDenney]

Thanks for the idea!

[@AlomM]

@@DaraDenney for sure! looking forward to it!

[@katarinao1000]

Hey Dara thank you so much for your tips. I'm following all of the steps and have a question, what about creatives for eshops that have a lot of products like clothes or baby products, do you have tips for what type of creative to use?

[@DaraDenney]

You're still going to have to test a lot! Check out this video I have on multiple product stores: kzbin.info/www/bejne/f6vJfKCHetmIidk

[@DonatoMatteoCarelli]

Hi Dara, amazing video. I have a question... why don't you exclude the visitors from the prospecting campaign? :D

[@DaraDenney]

Those exclusions are a lot less reliable after iOS14. Never saw improved performance from that.

[@DonatoMatteoCarelli]

@@DaraDenney thanks a lot. I have seen that if I dont exclude visitors the frequency in TOFU is around 1,2/1,3. With exclusion is around 1/1,1 which i prefer. But i think that this depends on audience size and budget

you rock! thanks a lot!

[@mattharris9629]

Hey Dara, been following you for a while. Do you still think that there's no need to create separate creative/messaging per stage of the funnel? I've always heard it was the opposite but I value your opinion so this threw me a bit to hear it lol. Is that still relevant?

[@illanoise]

"bunk" I love her slang

[@Andiomel]

Hello Dara. I have been watching a lot of your videos. Talking about brands spending $60k/mo, Just a question, once you get a winning creative, you said in your video that you will drip it to your normal adsets. Wouldn't that restart the learning phase of the adsets that are already running. Or do you only introduce it to the adsets where performance is declining? Appreciate all the work that you do in these videos.

[@fabianhackenberg]

Hi Dara, really great videos! :-) Do you use different formats (1x1, 9x16, 4x5) for each ad that you test? Or do you just use 9x16 and let facebook crop it? Kind regards

[@damm4060]

How often do you need to modify landing pages of ecom client.. Or make a new persuasive landing page.. Do you pick a single best product of their Site. And make a landing page and push traffic or to push traffic on their site which contains lot of product... So.. Obviously can u provide some insights

[@DaraDenney]

I might do a video about this soon!

[@damm4060]

@@DaraDenney yeah waiting for it

[@velvetpunch]

Any suggestions for targeting our nautically themed jewelry? Women mostly of course

[@DaraDenney]

women who like jewelry but also marine bio?

[@raghavmettster]

Hey Dara - quick question. Is there a way to weed out people from certain locations under the "Social Engaagers" list if your brand is only selling in the US for instance? If you don't exclude non-US social engagers from the list, retargeting budget is going to be spread thin right?

[@DaraDenney]

You just have to make sure that in the location part you have the USA selected. Won't show to those outside the US then.

[@raghavmettster]

@@DaraDenney Lovely! So that location part should be treated as an "and" function which I did not know before. Thanks much for getting back! Gun video btw. Especially for someone like me trying to learn FB ads to scale my POD e-commerce store - this sets a great baseline. One thing I'm doing right now is to run my "Prospecting campaign" with "Traffic" as the goal & concurrently run a "Retargeting campaign" with a "conversion" goal. I will give it another week or so to see if I'm getting sales and if not I could kill both campaigns and create a new "Prospecting campaign" with "Conversion" as the goal to see if that brings better quality prospects. :)

[@igoryatsuk5702]

Let's talk about how to avoid high frequency with big budgets!

[@DaraDenney]

It's really just about monitoring your frequency and spend and adjusting from there!

[@mimiajose-adeogun8634]

Hey Dara, First of all you are a LEGEND for these great video thanks! I have a question about how you'll build prospecting audiences for a skincare brand brand spending around this 4K per month. I already followed the core advice, should i be building prospecting audience based on 1% LAL OR What type of interests (skincare, publications etc in one ad)! Please help! FB can be a pain

[@DaraDenney]

TBH you're going to have to test all of them at some point! There is no way for me to know which one will be best.

[@mimiajose-adeogun8634]

@@DaraDenney ​ @Dara Denney Thanks for your response, If you where creating interests for skincare serums and oils what FB interests would you choose, also do you offer consulting services?

[@jefflugeanbeal7369]

Best FB ads video I’ve seen. You have master knowledge with the Facebook platform and high level marketing skills. We currently spend $5k a day on FB link click ads and it’s been really profitable for us. My wife and I own a cosmetics brand. We run traffic to a squeeze product comparison page and from there potential customers can click on a link to our product page which is on a totally different website. While really profitable, it’s like throwing darts and hoping they stick because we have no conversion data. I tried triple whale using the UTM tracking pixel but it won’t pick up the data since we use one website for the squeeze page and another for our main product page. I would really like to test the conversion objective right to our product page, I have UGC videos and pic ads but I tried it for about a week and lost money. If you are up for the challenge to scale our cosmetics brand I’d sure like to chat with you.

[@DaraDenney]

I’m not taking on any clients at the moment, but thank you!!!

[@briankim2625]

Hi Dara! Great video! I was wondering how often do you update the retargeting campaign audiences for an account that is scaling $4K/mo. Do you swap them out every month? Thanks!

[@DaraDenney]

You don't need to update the retargeting audiences, Facebook does this automatically.

[@briankim2625]

@@DaraDenney Thank you!

[@johnnypersson8737]

One question, If a campaign is performing well but is in ”learning limited” due to not getting the amount of conversions needed. Can you still increase budget and scale it? We have a high ticket product and will not reach 50 conversions inside of facebook ads manager in a while :)

[@DaraDenney]

Yes I would still scale it.

[@Maxtunes2590]

@@DaraDenney hi , how do you increase the budget in an ABO campaign ? do you duplicate the adset and increase the budget or do you directly change the budget of the adset that is performing well ?

[@user-gl6fj9qo2e]

Hello Dara! Amazing content, quick question, is conversions used for physical walk in businesses or lead generation?

[@DaraDenney]

Prob lead gen. Never done it before though!

[@tindo2135]

can we please get the link for the UGC creators list :)

[@DaraDenney]

twitter.com/i/lists/1522040230483841024

[@cryptodracula9985]

thanks

[@sobankousik]

Hey @Dara , been watching your videos for quite some time and you've been providing ton of values , Just one quick question Recently, There was an internal update in Meta where our Bid strategy went from lowest cost ---> Highest Volume in several ad accounts and we see a dip in our ad performance post that . How to counter this update of bid strategy ? we did some cost cap and bid cap , it was decent , but was not effective . Any alternative ?

[@DaraDenney]

I would just use the default, highest value.

[@alexanderstadler6425]

Great !

[@stefan9020]

Didn't you select Buzzfeed employees rather than people interested in Buzzfeed?

[@DaraDenney]

If so, it was on accident! Def people interested in, not employees. I've seen this mistake a lot!!

[@stefan9020]

@@DaraDenney sorry, didn't mean to be nit-picky, I know it's just a quick demo - and the Facebook UI is quite a nightmare. I really appreciate your content (and that response was fast?).

[@jakeross2065]

2:59 editing mistake :)

[@DaraDenney]

yesssssss i know, bound to happen

[@sarangbhirad]

Can we have a video for a account setup for $4000 per day?

[@DaraDenney]

Def have one upcoming for $100K!

[@sarangbhirad]

@@DaraDenney awesome. Eager to watch that🙌🏻

[@jordanho631]

are you a fckin SAINT

[@josecarlosferrer]

Thanks!

[@DaraDenney]

Thank you!!