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Discover how great leaders inspire action by starting with 'Why.' In this powerful TED Talk, Simon Sinek explains the concept of the Golden Circle, a framework that helps organizations and individuals understand their purpose and communicate more effectively. Learn why 'Why' matters more than 'What' or 'How' when it comes to inspiring loyalty and trust.
In this video, Sinek breaks down why companies like Apple and visionary leaders such as Martin Luther King Jr. and the Wright Brothers succeed by focusing on their 'Why.' Watch to understand how you can apply this powerful concept to your own leadership and personal brand.