Strava Finally Responds

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It’s been two weeks since the Strava Fiasco™ began. Now it's time for Episode 2.
Strava decided to increase pricing at varying rates, up to doubling the price for some monthly users. This would apply to their most populous regions/countries, but ultimately to all users. Except, they didn’t tell anyone. Instead, they sent out a boilerplate renewal notice that your subscription was renewing at a higher rate. Meanwhile, when people checked what their renewal price was on the site, it’d show an incorrect lower price. This led me to ask Strava’s PR department what was going on, which triggered a Strava press release, which in turn led to me asking (again) what the actual listed price of Strava was (since it wasn’t listed anywhere). They refused to state it or answer. All of which basically blew up the internets, in both athletic and mainstream media. Got it? Good.
Fast forward to this week and Strava has finally made some changes. First, they updated a slate of pages across their site, making it easier to figure out what your new price will be. Second, they’ve posted an apology of sorts, albeit posted to a location you’ll likely never see. And third, as part of their new pricing page, they’ve seemingly violated a slate of EU laws around pricing and consumer rights.
In this vidoe, I’m gonna dig through it all, including checking Strava pricing in an absurd number of countries. So, let’s get started.
#Strava #StravaPricing #Cycling

[@MD0886]

They’re not sorry for the mistake. Rather they’re sorry they were caught

[@eo1830]

The old Shaggy defence. #Itwasntme

[@y.a.p8951]

that's always the case .

[@davetarrant6888]

100% correct

[@adam65407]

As always is the case… every company goes through this… bozo explosion and smart guys trying to be smarter than they really are. You fooled me for a few EUR… well done… fire anyone who does cycle and go back where you came from. Lol😂

[@jnstroik]

The only reason I subscribe to Strava is to support them. I'm gonna cancel.

[@bsmukler]

This was both exceedingly fair and incredibly well researched. Someone (or a handful of people) at Strava are making unadvisedly opaque moves, not only in failing to clearly inform customers what to expect regarding their subscription rates, but also in failing to simply respond to you as an extremely well known reviewer and influencer when you made polite and on-point inquiries. My guess is that there is a level of uncertainty and continuity on the corporate side that is causing the subpar public-facing statements. As an retired government attorney for many years, I can promise that your discussion of European Union pricing regulations will definitely light a fire in Strava’s legal department. The EU pricing was clearly shortsighted and liable to result in some financial pain.

[@laydsimba]

This is like a soap opera. 😂🤦🏽‍♀️ It is very strange that they’re making such an effort to hide this. I guess you’ll be officially blacklisted soon. 🤣 Countless other examples have shown that if you are just open and transparent with your users about your pricing, most of them don’t mind paying the increase if you’re delivering the value they want.

[@dbkloggy]

Not all heroes wear capes. Some wear multiple GPS watches in both wrists, with a chest strap camera and a helmet camera at the same time! You go, Ray!

[@Cyclingbrad]

Glad you're pointing this out. Being in the UK the price increase is annoying especially as they wont implement simple changes that would improve the app (dark mode, hide commutes/zwift rides etc etc)

[@Lizlodude]

Guh the lack of dark mode makes me so angry. In a lot of places it just looks nice, but now with OLED displays and using a phone as a bike computer it's actually bad for battery life and having a flashlight in my face at night sucks. (PS, on iOS at least you can set an individual app to always use inverted colors. works well enough but satellite maps look like trash)

[@catherinevanrhee9367]

I’m so glad you don’t take any form of compensation from the the companies you post about. It allows you to give us your real thoughts about them and you are very good at it. Thank you!

[@Dcrainmaker]

Thanks!!!

[@Graham_Rule]

I hate the annual (or monthly) subscription model. It almost always depends on people forgetting that they have signed up or cancelling in time. I have often searched for the option to buy a year's service without my card details being held (for my "convenience") along with auto-renewal.

[@totaltrials]

You just purchase your subscription then cancel it straight away, it'll last for the amount of time you paid for. I usually do this for most subscriptions, pay for a month and cancel straight away. When it runs out I do the same again, that way I don't forget about the subscriptions I don't use all year round.

[@speckles9251]

Subscriptions add up and now everyone, services and users, are feeling the pinch. Just remember: Your paying for a convenience, not a necessity.

[@kwestak]

I'm in Czechia and Strava says they will bill me USD 79.99, not EUR 59.99 as in your video. I am not going to prolong my premium membership anymore, it's more than double the price. Not worth having access to two or three additional stats.

[@JimEatsPlants]

Kudos on your wardrobe for this video. I've been subscribed for about 4 years, not because I personally use or care about any of the premium features, but because I just wanted to support Strava because I appreciated it's base features. Thanks to your video, I'm seeing now that I am in a country where they've created a custom price just to charge more, and that is something I will be bearing in mind when I decide whether or not I let my premium membership renew when it comes up. I've also become disappointed with them lumping spin bike / basic trainer km's as regular rides and combining all trainer & virtual ride stats into outdoor rides.

[@CrashOrganism]

Lots of us have cancelled

[@shooterj007]

I’ve been using strava for years but like many, can’t justify the new price and just am frustrated with their business practices. They keep adding features we don’t need and charging us for them. Can you make a video on what you think will be “the next” strava or just compare some of the other platforms?

[@kylehudgins5255]

Great job calling this out. I just cancelled my membership as well. If Strava is going to insist on treating its customers like idiots, I'm out.

[@yuriziryukin1909]

Thank you, Ray. Cancelled my membership (Germany). Before the cancellation I tried to click on the link in my account page where they were supposed to explain the reason for price increase. The link did not evem work. Such a shame.

[@msnoonan]

I had commented on one of your previous videos that the reason Strava is jacking up the prices is because of their recently introduced capability to upload videos to activities and the unanticipated increase in their storage costs because of this. The information I found is that, although each video is limited to 30 seconds, there is NO LIMIT on the number of videos you can upload per activity. I just tested this out and it seems to be true as I uploaded 101 videos to a single activity. Only limitation I was able to find was that, on their web application, it displays only 100 videos. It seems the app still allowed me to see all 101, although I may have lost count somewhere along the line. So bottom line is I plan to keep my subscription and pay the new $79.99 per year price, but I plan to get my moneys worth so I'm going all out loading videos until their servers pop.

[@virikshit]

$79.99 Mauritius, totally unacceptable given that minimum wage is only $225 per month.

[@Christian-pw5ws]

Strava wrote Cycling Weekly that haven’t done anything wrong by setting different prices for different countries inside the EU. They said their legal team obviously checked that before they announced the prices. Any thoughts?

[@Dcrainmaker]

I mean, the EU’s consumer pricing page is super clear it’s not legal. There’s no ambiguity for Strava product on this one.

[@Eric_Tennant]

They would make more with a lower price.

[@Eric_Tennant]

$1.19 and I would buy. Other then that free or nothing.

[@alexander_the_great_1975]

We have the cheapest price here in Brazil, but, I still find it quite expensive for the country standards

[@LIKKLEbitCsale]

Hey DC, Let me help you out with my Neigbours to the south: Trinidad & Tobago.... Tobago is pronounced: To-bay-go. Keep up the good work!

[@jedisdad2265]

As a data point, my STRAVA renewal 1/27/2023 was for the same $59.99 it has been for years.

[@GeoffreyDean33]

Thanks for the reminder. I just turned off my Auto-Renewal.

[@defiantparsnip]

Did you imagine all those years ago, when you first strapped five different GPS watches on your arms, that in 2023 you'd be doing investigative journalism about a fitness social network? Great work, Ray. Keep doing the good work and don't let Strava bully you!

[@djwang06]

The project veritas of fitness gadgets.

[@Skippy2Ton]

@@djwang06 but without intentionally editing footage to tell a false narrative.

[@HolmsOnBikes]

@GeraldEvans HAHAHA. You think Project Veritas edits them catching people/libs lying? Geez, brainwashed much?

[@AnarchyEnsues]

@@Skippy2Ton like every news outlet with a political topic

[@verndogs]

DC Rainmaker nailed how to properly use a sponsor on a video

[@Tsnor150]

funny, but true. Nice.

[@kaseycarpenter73]

Second only to Casual Geographic - he's the KING of sponsor integration!

[@louminarty]

Great idea to actually use the product during your video.

[@yule8188]

exactly

[@verucakrm]

Real Journalism Ray. Great job! Oh, and Surfshark should be super happy with such a great use case advertisement! I hope someone alerts them to this and throws more your way.

[@kjl42]

Thanks for keeping up with this. I cancelled my subscription not strictly because of the price increase (although it's a very sizable one), but because of how shady they have been about it. The fact that I didn't even know the amount was going to change unless I saw these videos is unbelievable for me. Going to continue using it as a free user unless I switch to something else in the future or they move more things behind their paywall.

[@davidkaplan5517]

There’s nothing to replace it with. Strava is unique in what it brings.

[@dallan7740]

I've cancelled mine as well. I actually didn't even use premium features but figured that I got enough value out of the free stuff that I should probably contribute to the Strava in some way. Anyway after this debacle and the price rise, I've cancelled my sub.

[@whiteryanc]

@@davidkaplan5517 The social aspect? Or the tracking? Ride with GPS does effectively all the functions of Strava with far better mapping and none of the bullshit.

[@davidkaplan5517]

@@whiteryanc KOM, local legend, performance scores over time, tracking your goals, clubs, instagram of fitness, there’s a ton of things it does that other things don’t. And it’s got the user base to make the social things relevant.

[@mattswain552]

Same here!

[@liquidSpin]

The reason why Strava won't explain it (truthfully) is because their intention from the beginning was to quietly push these price increase hoping it would fly under the radar. Users would moan but continue to renew. Strava is being operated by some pretty shady corporate suits who could careless about transparency.

[@wojciechbladowski542]

I feel for Strava in a way; seems that someone pushed a button too fast and people started noticing stuff (some misunderstanding, testing on production or that one intern). That of course didn't allow them to make a proper campaign and forced to deal with milk already spilled, which kinda got them too stressed about it. What I cannot understand is their stand. Seems like they just don't know how to stand up to their challenge now appropriately.

[@liquidSpin]

@@wojciechbladowski542 pushed a button too quickly? That one intern? 1. They can certainly undo it if they "accidentally" pushed the updates when they weren't ready. This is clearly not what happened. 2. No, they don't let "interns" handle high priority tasks such as this one 🤦🏻‍♂️ They had every opportunity under the sun to honestly explain in truth instead of dodging the questions. Clearly you didn't understand or pay attention enough in this video.

[@bunker1213]

Also, Strava seems operated by some of the most clueless people. Flying under the radar of 100 million people? That's incredibly stupid or unbelievably desperate. And when caught, they only have denials against clear evidence?

[@AlecKinnear]

Liars, cheats - caught in the act. Wonderful.

[@smellysam]

Under the radar? Someone at RAF Uxbridge is pushing a wooden Strava logo across a big table and directing squadrons to intercept... This could have been avoided by being upfront and transparent.

[@APT4308]

I canceled my subscription

[@Mr.DontKnow]

I most likely will to. I only got it because I'm into many types of activities and the Recover app. But it was good while it lasted!

[@Avioto]

Me too, I don't like getting screwed just because I live in the Netherlands.

[@cincydooley]

Cool. I kept mine.

[@davidkaplan5517]

There’s nothing to replace it with. It’s got features nothing else has.

[@theohiggins9120]

Yep mine got cancelled after the last video. I’ve been using strava less and less anyway.

[@jecooper86]

On one hand I'm so happy you're calling them out. On the other hand, I live in Sweden and want you to let it go and let me enjoy my cheap strava 😂

[@Dcrainmaker]

🤣

[@magnemmar4869]

Yes. They won't email the other 96% of their subscribers because they will go, "Da fuq am I still paying for Strava???" and some percentage will cancel. By telling the (theoretically) most committed people in the Strava Club, they may still lose some subscribers, but it will be a percentage of a percentage (4% group membership).

[@twowheelsoneleg5672]

That's a very valid point, an email would remind many people who have forgotten the money goes out every month/year or prompt others to ask "do I really need to pay for this" I stopped my renewal after the last video but still use the "free" bit every day

[@adampieper6943]

Exactly what just happened to me. Received the email yesterday and cancelled as I’m not using premium features enough to justify $100 a year. DCR nailed this though, as Strava was definitely being intentionally deceptive.

[@mlegrand]

Best sponsor placement ever. A VPN is the only way I can think of to figure out Strava's pricing for all of these different countries. 👌 Nice work Ray!

[@kofuzi]

your coverage of this situation is absolutely delightful

[@roblpm2]

Yes super fun!!

[@drtyjrze]

Another correction: My subscription was to renew in March 2023. The price increase was correctly shown in my account in December 2022. I cancelled.

[@robertmuckle2985]

I'm with you...Premium is a luxury, not a NEED. Going back to the free version before next auto renew!🖕

[@robertmuckle2985]

It's more than obvious Strava feared a mass exodus if they informed their premium patrons en masse about their egregiously greedy price increase! I'm a fairly competitive and retired 67 year old Canadian that finds modern cyclists to be experiencing a culture of rip-offs like WAY OVERPRICED (must have) superbikes, and WAY OVERPRICED (for seniors) race licencing, smart trainer apps...etc etc! It's getting to the point where our egos have been commandeered by these companies/services as they think we will stop at nothing to keep up with the Joneses, or to grab that KOM and be a hero for a day! Well, I hope we're smarter than that and send a clear message by scaling back to what's actually important, (riding bikes cause we love the sport), and NOT continue down this road of ego driven, gadget obsessed nonsense! And yes, this is a note to self!!

[@grobbosixtyone]

By hiding it they’ve probably lost more subscribers. Certainly lost me

[@Kumacattv]

Nice comment Muckster. So did you kill your subscription now that you have all the segments for old guys? 😂

[@Kumacattv]

@Andrew Andrew I was responding to Muck’s comments. He’s a friend of mine.

[@5mattcolour]

Thanks for this Ray. As a UK user my monthly price is going from £3.99 to £8.99. Whilst the paid features are nice, especially at the price of a Starbucks coffee, they simply are not worth the price quoted. Getting better metrics through my Fenix 7 and Garmin Connect, and better routes via Komoot. I’ve cancelled. If I miss it I’ll resubscribe in the future, but I have a hunch that I’ll be fine without.

[@andrewcain5433]

I've gone up from annual £39.99 to £54.99. my current subscription ends July so I'm waiting to see if the dust settles before I make my move. I've been advised to make my opinion known by unsubscribing early, if Strava does return the original pricing (🤞) I may get my original rate again, if I unsubscribe my option may be subscribing at the newer higher rate (£47.99).

[@gregorytsai]

Excellent journalism! This is how I rather spend my money supporting!

[@Dangling_Carrot]

I cancelled the system for good, hopefully this teaches big tech a lesson in customer loyalty.

[@AndyClarkRealReviews]

Got the email with notification of the $7.99 to $11.99 increase this morning (before watching this), and immediately cancelled premium. The principle of a $4 per month increase is just insane. One or two bucks would be ok, but that's over the top when compared to other subscriptions that give you SOOOO much more for the same price.

[@UnicornBikes]

Stopped my Strava premium subscription and also stopped using the service for anything other than bridging Garmin Connect to Elevate. Vote with your wallet people!

[@brighamyates]

I wish Garmin would have opened up connect to everyone and given premium features for those that buy their watch. Garmin had such a massive head start.

[@stefan.schlag]

I am honestly so happy that I’m Not having to pay any premium nonsense at Garmin and that they leave their customers to it

[@jasonbrooks7883]

Right!? I got rid of premium months ago and use garmin

[@brighamyates]

@@jasonbrooks7883 I’m a Apple Watch ultra user but would rather have the watch integrate with Garmin connect.

[@Drew.Whitcomb]

It's amazing to me Strava let this become the saga that it is now. Love the sponsorship integration and how deep you dug into it.

[@RobertHeinsch]

Same here: I cancelled because of the unbelievable communication strategy and not necessarily because of the price increase. Although has having created my Strava account in Germany makes me also question why I would have to pay the highest price :-)

[@mattpotter8725]

I'm not saying it's right, but maybe (apart from the Scandinavian EU countries) Germany residents have the highest standard of living compared to many poorer EU countries so they can get away with it. I know that doesn't really work though either because some areas of Germany are richer than other more deprived areas (but if you are setting prices you can really only do it at country level). I don't blame you for cancelling, I did it a few years ago when I needed to save money and realised that I just want using the features offered that are only available on their paid subscription, in fact I don't use it at all now, GarminConnect does everything I need it to.

[@RobertHeinsch]

@@mattpotter8725 problem is that by now I live in the Netherlands :-)

[@mattpotter8725]

@@RobertHeinsch I've no idea whether the Netherlands standard of living is lower than Germany's so if you get paid less for the same job there than in Germany (maybe housing costs or groceries are cheaper, tulips must be right, so it works out, I don't know). One thing though that I did think watching this video (and his previous one) was that is you sign up in one country and move you can't switch your country (obviously supplying evidence, maybe a bank or credit card from that country otherwise everyone would switch to Brazil, where I did nearly move to ironically enough, though it's very hot most of the year so not as much running and cycling is I had so not as much use for Strava, hence probably why they don't see India as a priority), but I bet that don't have the functionality in their platform for that short of creating a new account and removing your old one, which is a lot of hassle for not much gain.

[@Waterfront975]

Could it perhaps be more costly to maintain a Strava service in Germany compared to other countries?

[@lookinforanick]

Their reluctance in sending the email makes me now wonder whether this could be an A/B test that has gone very wrong.

[@robb1267]

Outstanding video Ray. This is exactly why we appreciate you and your content. Solid!

[@Cookefan59]

Stay on they ass Ray! I’ve already canceled my renewal as I was notified it was going up to $79. To hell with that, I’m going back over to Garmin exclusively for the same services that I personally use for free. I don’t even remember why I ever even signed up with Strava. This is the kind of channel that makes KZbin great! You the man Ray! 👊🏽👍🏽👊🏽

[@seandowling4070]

I just did the same. I am getting sick and tired of these companies jacking up prices without notice or good reason. I am out.

[@StephenAndrichuk]

I quit strava because of this, but it's been a long time coming. No one I ride with gets excited about it since they hid the leaderboards behind subscriptions.

[@templeofthetree]

This is what real journalism looks like. Thank you! 🙌

[@kristianniss5201]

Reminder that whenever someone says or writes "community", it is not a community. You are not Strava's "community". You are their customer.

[@idjles]

i am the "community" because i don't pay - i am not a customer!

[@dbenzhuser]

That's why I prefer monthly subscriptions, I get an immediate vote. 👨‍⚖️ Cancelled and will use it as a chance to try out some of the other services.

[@remcosteenwijk6650]

Even with an annual subscription, I think the vote is immediate - Yes, I've paid up until somewhere around July, but cancelling now will send them the message about it now as well. Having done so, they do know that there won't be a next-year income for them on this account. (And I'm pretty sure after all this, they'll be monitoring coming and going of subscriptions more than usual even)

[@demonicdan4302]

I used to pay monthly but from memory it suddenly became a whole year taken out of my bank account in one hit. I didn't care at the time but noticed!

[@dbenzhuser]

@Michael H I subscribed to get the route editor and route synchronisation to my Garmin. That's what I will search an alternative for. I really don't care for the "social" aspect of Strava that much. And if I did ... that part is free.

[@chicagoan]

@Michael H You can still use it for the social aspect and get something like RidewithGPS for route building and everything else that's cheaper. Depends what you care about though.

[@chicagoan]

@@dbenzhuser RidewithGPS basic sub will get you what you need for that.

[@BennyCornelissen]

What I also wondered after watching your previous video, is whether or not Strava is breaking (EU) tax laws by not allowing you to set a country for your account. Dutch tax law states that digital services are to be taxed (VAT) in the customer's country of residence. So if you created a Strava account in the US, then moved to the Netherlands, your Strava account needs to become a Dutch one (at least fiscally); which would imply you're also being charged the Dutch prices. To determine your physical location, Strava would at least need a billing address (which somehow they don't have for my account - just a CC number), which for due dilligence they could cross-reference with a GeoIP lookup (which is a trick they like to use apparently). So not only are the per-country prices fishy and likely illegal; they may also be breaking tax laws.

[@MRobert]

In a few months, according to strava data, Brazil will be the nation with the most subscription 😀

[@davidfarquhar3917]

At those prices you could pay for a surf shark subscription by changing your IP address to Brazil and subscribing to Strava instead of doing it from the USA

[@laurelhardymarx]

Strava execs: "Wow, we're experiencing huge subscriber growth in Brazil!"

[@neilmacpherson260]

which should partly offset the fines coming for violating EU laws...🤑

[@veeco50]

Can't wait for the new fitness tracking platform and Strava replacement: "DC Run Maker"-I'll subscribe!

[@evilflowx]

I didn't know strava pricing was changing until I saw this video just now and I've been a subscriber for over two years. I think their intention was for people like me not to notice until months, or maybe even years later when we finally check our account. I don't notice these little day to day things..... that's it. I'm cancelling my strava membership. P.s., I love the dumpster fire shirt! I think it's appropriate in this context.

[@larisonjohnson]

Love Strava, even at $80/yr 🙄. But it sounds like Strava needs some help within their leadership team…maybe starting with ethical leadership. 😂Hopefully they don’t hire anyone or take a page from Wahoo. 😂

[@CactusJackSlade]

Thanks for this. I quite paying the subscription a couple years ago. I was tire of them pushing THEIR idea of what I wanted/needed, adding useless "upgrades" etc. Not everyone wants a zillion bells and whistles. On top of that some of the main items people have wanted changed (based on the Strava public request info) was being totally ignored, again just doing what THEY think we want. I am always on the lookout for a Strava replacement!

[@LIamaLlama554]

How has nobody built an open-source barebones Strava replacement yet?

[@kontoname]

Insane, Japan's basically half the cost of Germany... that pricing is just random at best and downright evil at worst. What a shady company. Goodbye Strava.

[@pssita]

I’ve been a member since it began. Will have to reconsider after all of this.

[@christiangrosspietsch6278]

Thank you Ray. Price increase is totally fine normally when a product is getting better. Nevertheless I‘m gonna cancel my subscription. No way I’m going to pay these gready bunch more only for living in Germany..

[@CoolInOlympia]

Looks like you did more homework on this subject than Strava did!!!!

[@SailingWayfinders]

I cancelled my paid subscription after being a subscriber for 7 years. I hope they lose money and learn a valuable lesson. Edit: I checked my updated pricing during your vid...I had been a paid subscriber for 8 years...

[@kyleadammason]

While Strava may need to justify its poor communications, DC Rainmaker needs to justify that messy workbench.

[@lyubravia]

FatMap is a great online tool for route planning, especially for people like me who like to plan their routes in desktop/laptop environment rather than using their smart phone. I've used it in several occasions and I cannot complain. Its interesting how this, lets call it a "service" will be integrated with Strava, but we will see.

[@nosamsemaj]

Give AllTrails a try as well

[@karolpiotrowski3511]

@@nosamsemaj are they using OSM maps as the mapping layer? Or do they also use other providers? Fatmap strength is in multiple national institute maps available across Europe, which is a good complement to the OSM

[@hatclub]

100% hoping people don’t notice the new price If you email everyone there’s a risk a substantial portion will suddenly be reminded they have a subscription they don’t use

[@ssbagley]

Do people actually pay for Strava these days?? Offers very little that you cant get elsewhere for free.......

[@BobutBrody]

As a free user, I am still surprised that people pay for this service. I don't see that the pay service offers anything more than stats, that I can get from Garmin anyways. But a really good series of videos here. And dogged reporting. Always solid content, Ray.

[@JCBike32]

Soooooo glad I canceled my Strava after you first revealed this. It’s not the price so much as the underhanded way of trying to conceal it. I don’t need Strava.

[@dextruax4903]

just wow. strava sucks

[@mikew3737]

I’m canceling because of how Strava handled and is still handling the situation. Lame

Thanks for this. I cancelled, but maybe not mostly due to the price itself, it's just that you reminded me that I basically don't use the features of strava enough for it to be worth paying for. Also, they behave extremely "guilty" and I don't like that.

[@markrocks692]

I was happy to have a Premium Strava (UK) account more to support the platform rather than because I use the additional features. My renewal was due in April but a 15% rise having just been added it was never going to fly so I've cancelled my renewal.

[@mlaw1983]

I absolutely love your wearing a dumpster fire shirt during this

[@ThePolyCyslist]

In 2019 I bought a Strava subscription because it gave me an extra 2 months if I bought the year subscription. I did it for 60 usd. When it came last year to renew in December I noticed it was going to be 100. I was like what is going on hahaha. This is a joke. So I decided not to renew. My subscription expired on December 15. Then I remember just randomly looking into my Strava account on New Year’s Eve. They literally did not mention this to ANYONE it was on the blog. They were selling the year subscription for 60 usd. So I got it at that point. Whoever runs their PR or announcements literally needs to be taught how to properly announce these things. If it wasn’t for that I’d be using IDK nike fitness or soemthjnf

[@arnoldhau1]

It will be interresting if the EU is going to do something abut this. I don not know about exactly such cases but similar issues have cost US companies (and others) quite a lot of money as the EU tends not like violations of some laws or regulations at all.

[@jinx6493]

Yup I’ve cancelled too….not due to the small price increase for me in UK but for the unethical and shady way Strava is doing business!

[@BobBroeking]

Wow... just looked... $79 in US! 😞 I presume why they won’t notify all customers is we have it on auto renewal and people may not even notice until they charge our credit card…

[@mephotography9829]

Cancelled subscription to Strava. Easy decision.

[@garyj6670]

Thank you Ray for the detailed coverage on this issue. Through all of this a couple of things stand out to me. 1. Strava being caught and not coming clear speaks volumes about the ethos of the company and the leadership team. 2. I rarely use any of the premium features so I will likely cancel my subscription. 3. My money would likely be better spent with SurfShark - great example of real product value add.

[@carly200]

Thanks for the video. I know that we Germans can be charged well above all the other smarter guys in the world... others are doing the same (cell phone providers)... starting to getting used to it.... 💩 I liked the service, even for my casual riding. I don't even mind the new price, its not even that high, cheaper than single lunch, but I mind the shadyness and the discrimination. I think I just accidentally hit the "Mitgliedschaft beenden" (cancle subscription) button. Why? Because I can. I am not trying to hide my feelings. I am just pissed. Will watch the topic for a few days, give them a change to correct: if Strava does not resolve this issue I will cancle my account completely, why throw my data at them.

[@carly200]

I just checked what I payed in the last few years (with differen membership models), anually (German account) 2019 23,49€ 2020 23,49€ 2021 59,99€ 2022 59,99€ expected for 2023 74,99€

[@MiketheBassMan]

Strava needs a new leadership team. It would be interesting to get a candid interview from someone on the engineering team.

[@joelterwilliger9901]

Agree. They need to replace their legal team too.

[@carboncrank2250]

I just want to see a line graph of memberships and cancelations.

[@wostrick2259]

There could be only one...DC Rainmaker 😉

[@kierenkd]

They dont seem to have an engineering team because they never develop their spp

[@SteevyTable]

@@joelterwilliger9901 Is it replacing if they don't have one to start with? That's my only guess on how they missed EU laws.

[@karolpiotrowski3511]

Without going on a tangent, Fatmap is a great tool and quite known in the outdoors/mountain community. The premium features they offered are great value for money and the app itself, although a bit rough around the edges, is really good for planning. It's really interesting how this ties in with Strava now and, if Fatmap team reads this, all the best for you as I'm guessing these will be uncertain times!

[@kierenkd]

They have their payday. Leadership will likely stay on and cut stuff before getting their golden parachute

[@matry757]

Love the choice of t-shirt. Very on point for the subject. 😂

[@TheOceanCube]

Strava is about to get really popular in Brazil

[@mrrager1213]

I like the subtle dumpster fire jab with your shirt 😂

[@chasepalpatine170]

Will be interesting to see how the EU handles this. They have gone after far bigger tech companies than strava in the past. After 9 years I cancelled both my and my son’s premium subscription. While I use Strava everyday, I actually rarely look at the premium features. Thanks for your exceptional research and presentation.

[@wiladam]

Absolutely amazing piece of journalistic work you did there, Ray. Corporate greed gets to everyone eventually I guess.

[@peterdavies7872]

I wonder if anyone will formally report Strava / complain to the EU about their illegal pricing structure? Could make for an interesting rethink on Strava's part 🤔

[@guidovonohlen738]

I will. Will also ask Strava for a refund. If only some percent will do so, they will be flooded with legal problems.

[@guidovonohlen738]

Request opened at Strava for a correction and refund.

[@PK-tp6jo]

Thanks for exposing this. $79.99 is not worth it.

[@edittide9842]

When you hide basic facts from your customers, you are a company in trouble. I wonder if there is something else going on at Strava…?

[@robertmuckle2985]

Yea...like a gambling debt, divorce...or coke habit!🤬

[@drtyjrze]

The change was in the USA before January. I saw mine increased in December and cancelled immediately.

[@misawajason]

LOL.....DC told Strava, "Fuck around and find out".....and strava chose poorly hahahahaha

[@BurtonHohman]

I will never understand why subscription based companies don’t just slowly increase a monthly sub every month vs big updates like this less frequently.

[@littlered6340]

Because they'd have to put it in the sign up documentation and people would be extremely wary of something they definitely know is going up every single month. At least if it's once a year, you can *hope* it mignt not go up that year.

[@totalrepawns]

its going up to $79.99 in Ireland for me in September so I'm cancelling now, hope they are happy with $0 !

[@FiremanFrach]

Sounds like a good time for Strava to get some legit competition.😏

[@kieranbarry8193]

this is the main issue basically

[@MrNewlife1968]

Strava could get a class action lawsuit email lol lol.

[@ultimobici.]

@Ralph Reilly But they may find the EU coming after them. That'll hurt financially.

[@robertmuckle2985]

They can legally charge whatever they like...but it's how they treat their customers that will have them sink or swim! With this secret price gouge, they may sink! At least Netflix tells you they're about to F&^K you, so you can grab the lube....or run!🤣

[@MrNewlife1968]

@@robertmuckle2985 I agree... Prices have gone up on literally everything... Just be honest... It's easy and you don't look like an idiot for being an A-hole.

[@CycoWarriorx]

A Strava monthly subscription shouldn’t cost anywhere near my Netflix subscription… and Netflix is already too pricey...

[@maresdvd]

So here in Czechia the pricing page shows $59.99/year but on my account page it says $79.99/year.... Great job Strava 👏

[@chicagoan]

It's based on where you signed up originally I think he said. Did you sign up originally there?

[@MX-jv6ir]

@@chicagoan I have the same pricing in Poland where my account was originally opened up.

[@maresdvd]

@@chicagoan yes I did :)

[@OGRetroRebirth]

I cancelled. Vote with your money people.

[@kevinmach730]

Big companies like Amazon and cable companies do this all the time. Also with other policies - remember when prime meant 2 day shipping? Now it just means "free shipping" (that you pay a membership fee for) and I've regularly clicked on items labeled as prime that won't arrive for 4-5 days.