Dennis The Menace Kellogg's Commercial and End Credits

Closing Credits to 1959 episode, with Kellogg's cereal boxes in corner, Screen Gems Torch Lady and Kellogg's Jingle!

[@jeffreyworthen7033]

Back in the day when they put the word "sugar" on a box of cereal and was proud of it.

[@bnsffreighttrain]

The best classic shows ever!!

[@fromthesidelines]

Because Kellogg's originally sponsored the show between 1959 and '63 on CBS, the cast delivered an "integrated" commerical for the sponsor's cereals at the end of the episode. The closing credits featured a montage of Kellogg's cereals in the lower left hand corner, which were eliminated from the syndicated reissue prints. Sometimes, an announcer would remind viewers at the very end, "See Kellogg's 'WHAT'S MY LINE?', later tonight over most of these stations."

[@fromthesidelines]

John Seely was "music editor" for Capitol's "Hi-Q" production library, 'krell'; he performed the same function- and got screen credit- when Warner Bros. used some of those Capitol "Hi-Q" cues in their theatrical cartoons during the 1958 musician's strike. Bill Loose wrote the stock cue that became Dennis' "theme".

[@TimeOutGirls]

I never recalled the advertisement before, but I was a kid back then and commercials were a time for break to grab a snack or to use the rest room.

[@RayPointerChannel]

I've met Jay on two occasions and also saw him in a diner in North Hollywood. He was always willing to talk to me. He was in the Navy the same time I was, and we are the same age. It may have something to do with you you approach him.

[@CelticJobber2]

He's retired from being a prison guard now and he lives in Lake Butler, FL. He's a bit more open to talking about Dennis now, he's attended a couple of classic TV conventions in recent years.

[@williamstebbins7294]

He said he was not treated well at Screen Gems and he his wife from China or some other place said she does ton like the show . The children on Father Knows best were not treated that well either.

[@fromthesidelines]

The "DENNIS" theme was originally written for the "Capitol Hi-Q Production Music Library" by William Loose- a variation of it can be heard in a 1958 Warner Bros. Road Runner cartoon, and it also turned up in "Gumby" during the same period....

[@EthantomcatAFancyObject]

What the- that's the same thing

[@Rollman1]

I used to watch Dennis when it was on primetime tv on Sunday nights a half hour right befor the Ed sullavan Show. Jay North is about the same age as me Were is he today?

[@A-hurt-one]

This is a great commercial!

[@AMDbAmber-Mad-Database]

And I am almost finished with the show, definitely not unlike you, sweetie.

[@fromthesidelines]

32 episodes, to be exact. Yes, OK's were also "pitched" during the season....

[@kennixox262]

With all the sugar and carbs in that cereal, is is no wonder why Dennis gave Mr. Wilson a stroke.

[@A-hurt-one]

Like Dennis was a secondhand murderer!

[@jehobden]

0:55 - The creative credits (Director, Writers & Producer) match those for a lot of HAZEL episodes, also produced by Screen Gems.

[@fromthesidelines]

However, Columbia DID rent out their "neighborhood block" (at the Ranch) for exterior shots in various commercials uring the '60s and '70s- they picked up a little extra money that way.

[@Stephen10528]

End credits for a commercial?!

[@ClassicTVMan1981X]

Sadly, current Antenna TV reruns show the Sony Pictures TV logo as soon as the credits fade into the logo. Some older reruns may show the original 1955 logo followed by the 1990s Columbia Pictures TV logo.

[@ClassicTVMan1981X]

***** Right... in this case, it is really, _really wrong_.

[@lucylucky8028]

Why do they do that?

[@fromthesidelines]

Not until season two, in the fall of 1960.

[@citizenterryk]

maybe it's my imagination, or did the Torch Lady look a bit like Gloria Henry in those days??

[@LindaMerchant-bq2hp]

Rice krispies then as now and chocolate and as bars real great

[@williamstebbins7294]

I saw another video from the same show where the Screen Gems Logo had a jingle.

[@65if2007]

"Ronny Howard's" name is in the credits.

[@fromthesidelines]

Nope. The sponsor- KELLOGG'S- "controlled" the program, which meant the cast appeared in an "integrated" commercial for their cereals at the end of the episode, with a montage of those cereals featured in the closing credits [eliminated in repeats].

[@fromthesidelines]

Yes.

[@coopecb1]

1:05 Stewart . . RONNY HOWARD

[@krelllabs]

Sorry, the composer was John Seely.

[@krelllabs]

Was the composer named Seelye?

[@michaela.mccracken4461]

That's Seely.

[@Rollman1]

I live in Ft.Laud.Fla. Do you know what city ?

[@radioman66]

What has got him so upset? Is he kind of like Gary Coleman? Gary is'nt the most friendliest anymore either and is very selective with how he revives the Arnold character if at all anymore.

[@ls6-ss413]

He's definitely not friendly. Not anymore.