Do Industry Plants Exist?

[@MickeyAndMore]

The comment Billie made in the beginning is already contradicted by the fact that we have all of these talentless influencers that people literally obsess over. So no talent is not needed in order to have popularity/fans.

[@naomi.cannibal]

Yeah truly while I don’t really believe the whole industry plant thing, I don’t believe the point SHE was making either

[@Jack2729o]

it makes no sense because you did not understand !!!! AHAH! If those people have been successful it is because they have something that others don’t have and that attracts the public !!! Not everyone has it … BUT in any case an influencer Etc is ONE THING ... being a SINGER AND ARTIST IS ANOTHER THING .. IF YOU SINGER SUCKS NO ONE FOLLOWS AND LISTEN YOU!!!! If you are a person WHO DOES THE STUPID AND THROWS OUT THE WINDOW PEOPLE FOLLOW YOU FOR THAT !! THERE ARE TWO DIFFERENT THINGS THAT SHOULD NOT BE PUT TOGETHER !!! 🤦🏻‍♀️🤦🏻‍♀️🤦🏻‍♀️ Billie is so right and mature to say certain things, that you don't even understand what she says 😂🤦🏻‍♀️ It’s SO ELEMENTARY what she said … DO YOU HAVE THE LOGIC?! USE IT!! AN ACTRESS, A SINGER, A COMPOSER, A PRODUCER ETC …. MUST HAVE TALENT !!! An influencer, a tik toker, a youtuber who does often STUPID THINGS NOT!

[@shiba-san1441]

@@Jack2729o why are you shouting? How old are you? 7?

[@Jack2729o]

@@shiba-san1441 I'm “shouting” bc I’m sorry but you are ignorant, put on the same level a world where you MUST HAVE TALENT and a world where you DON'T NEED TO HAVE TALENT. To be an artist, you MUST HAVE TALENT and after 20 years Billie is the youngest and most talented artist that we (millennials composers and music teachers) haven't seen for TOO LONG …. Billie is: a singer, songwriter, producer, dancer, director, editor (of her music videos with which in just 3 years she has already won 6 VMAS, one less than Britney spears, creating all the videos by HERSELF), is an actress, she knows how to do everything and she created real and beautiful art, of course with her brother as well. I’m 30. How old are you? 3? you don't even understand what Billie said ?! 😂

[@ruminationstation4200]

Just starting the video but it reminds me of when Ben Stiller tried to argue Hollywood is mostly a meritocracy and someone responded like "so you're saying the reason the vast majority of producers, directors, and head writers are white men are because they're just so much more innately talented than us non-whites" Stiller immediately tried to backtrack of course, lest his neoliberal nepotism butt get caught doing an accidental racism, but he still maintained that "wasn't what he meant" when it most definitely was exactly what he meant until someone pointed out the clearly racist implications These people cannot challenge the status quo without challenging their own ego, and Lord knows Hollywood is not an industry built on people willing to humble themselves

[@joceyno]

It absolutely true. Notice how all the people, who are products of nepotism, say it’s not true. There people who make it on merit, but having a name and mommy and daddy’s money behind you helps too.

[@naomi.cannibal]

Well do you think they’re an “industry plant” or just a nepotism baby? I had to think a lot about that while working on the video

[@joceyno]

@@naomi.cannibal I think it’s a combo of both, tbh.

[@erbyfatal4919]

@@naomi.cannibal noami lil Nas x

[@TheSlipperyNUwUdle]

Nepotism runs deep in seemingly all facets of society, but especially so in the entertainment industry. My special interest is voice actors (both Japanese and English speaking ones) and noticing how many of them are siblings or cousins, or otherwise related, was my first moment of understanding how nepotism worked and how deeply it runs.

[@ThaOriginalRudeBwoi]

@@naomi.cannibal Drake is technically an industry plant (don’t get me wrong he has talent but more connections) He got on degrassi because his friends dad was the casting director, drakes dad was a writer which is how drake got his connection to write song for Dr Dre. Trey songz liked he rapped and sang like him, and getting paid $10,000 for songs didn’t hurt. J prince told his son to make a name for himself n found drake off his trey songz collab. The same A&R who found the weekend connected drake to lil Wayne and don’t forget the most important drake is the FIRST Jewish rapper they won’t let him fail. He even had a bar mitzvah, which gives him access to places NO RAPPER will ever get access to 😂 even Jay-Z doesn’t get invites. All the money behind Drake and his celebrity connects makes him more of a industry plant then JLo ever will be

[@zoec-w7980]

You can tell Mariah Carey has real talent tho since she had her comeback album in 2005 after being sabotaged 💕

[@GravityDefierforLife]

Also, she was married to Tommy Matola, or whatever his name is. The CEO of Sony , right?

[@zingan.o.1435]

@@GravityDefierforLife The person who wanted her career to be over.....Because she left him. Regardless Mariah Carey was gonna be famous. She was born with natural talent. She was gonna get a record deal one day.

[@canthinkofauser_name]

@@GravityDefierforLife yes she was married to him, but you have to understand even before she was signed to sony she had 3 other labels that wanted her. i think she would still have a career even if she wasn’t with sony but sony def pushed her.

[@solxgamingx]

@@zingan.o.1435 Adding to what you said, Mariah already had a deal on the table with Warner Bros before signing to Columbia/SONY. So I don’t think she was an industry plant, she was already trying to build her connections before Tommy.

[@virgostan8898]

Yes.....Mariah would still have a career; however, I don't believe it would have been as successful without her affiliation with Mottola. She definitely wouldn't have had as many #1 records over the course of her career without Tommy's power in the industry.

[@rraem1043]

Mariah Carey would have been a star regardless. She truly does have talent with a power house voice like that. So unique and rare to find.

[@krissy9128]

I agree! With the songwriting, producing, arranging and composing skills to go with her incredible voice.

[@ruminationstation4200]

If anything, he was probably trying to lock her down early as a means of controlling her, because he saw her potential.

[@skeleton5459]

I agree. She's one of the best vocalists and many vocalists can't even try to mimic her skill. but she definitely was an industry plant. I think before her debut they were already pushing her as soon as they signed her. To be fair. i think that original push the label had for her is primarily because everyone just knew they had a star and she could be the next whitney. People forget her vocals back then were on another level. Her current vocals have been damaged. I think alot of the new gen forget how she sounded in 1990. I do think she is an industry plant but i think the backing and push for her was because they recognised her voice was on another level and they had a star

[@flyleelee5351]

Agree!! Tommy would like to say he made her, but Mariah always said she woulda made it regardless, she had a deal on the table with Warner Brothers when Tommy met her

[@Nyxthebat04]

There are musicians just as talented as her that never make it. Talent isn't enough.

[@nat2562]

I don’t care if someone is an industry plant if they came from humble beginnings. I’m only bothered when artists who are nepotism babies pretend like they had to work as hard as your average person would to get into the industry. Great video!

[@naomi.cannibal]

Thanks! And I don't even care if an artist is a nepotism baby, as long as they aren't lying about it and acting like they had to work as hard as everyone else when they clearly didn't. It's also nice when they're actually talented lol.

[@nippy3674]

Shawn Carter is not a industry plant himself, but between In My Lifetime... Vol.1 and La Dynasty: Rock Da Familia, someone had could think that he's a industry plant.

[@kalync.8232]

Honestly how you got into the industry is irrelevant. Nepotism babies still have to work just as hard as any person to STAY in the industry. Labels aren’t gonna keep an artist thats they cant profit from because they have connections

[@salishanmusic]

Yeah like Billie and Finnieas might not have been nepotism babies but at the end of the day they had rich parents who had a music studio in their home. Not exactly rags to riches. That being said I wash Billies music was out when I was a sad 17 year old girl lol

[@salishanmusic]

@@kalync.8232 that’s true with music but it’s getting weird with the rise of tik tokkers. Like that girl who stole a dance from a Black girl but was doing the dance on the Jimmy Fallon show for some reason. I was watching an old alien “documentary” for a few years ago and the D’Amilios were there talking about a spaceship that flew over there house or something. 😂 to be fair tho Sometimes it’s less nepotism babies and more insane parents.

[@Msladyrae92]

I grew up in the 90s/2000s . To me an industry plant is an artist that has been manufactured by the record label. They are given all of the tools to be a success. There is a formula to success in the music industry and before the internet/ social media there was a more linear path to follow. Most signed artists before the late 2000s were heavily cultivated by their record labels. But not industry plants. First that comes to mind is milli vanilli who were literally given other ppl’s vocals and their look was formulated by the label. Sometimes labels will find similar talent to compete with the popular artist from other labels. Think about the rise of the teen pop star and the girl/ boy bands.

[@mac9733]

Agreed. I don't think it's solely to undermine other artists however I do think that can be a facet of some industry plants but not the definition as a whole.

[@alluringbliss4165]

Artists were always developed by A&R prior to being in the public. That was the norm. After 9/11 and Napster, they got rid of A & R

[@NA22427]

yes kpop artists are an example of that specially blackpink! i remember hearing their producer Teddy talking about the formula he uses to make their music and it made me feel like their music isn't genuine! they're just looking for hits and not actual bodies of work! they look for commercial success. i really used to like them but with the amount of recycled stuff they put out it just made me uninterested in them, but who cares about what i think right? they got a an army of fans eating up anything they throw at them

[@ruminationstation4200]

Basically what they show in A Star Is Born. It's not that they're not talented necessarily, but that they are less a reflection of themselves as an artist and more a corporation product to be sold. They get signed, go to little pop star boot camp, get a new image and sound handed to them, and then their first album is getting pushed in god dang BILLBOARDS

[@kylewyle4638]

Industry Plant where is the Real talent you spent your money on fake streams, Your stuff is so weak you probably gone fall off in years to come stop making the industries relevant because you got multiple Industry plants

[@levantineking98]

Mariah was poor and working as a background singer authentically during her come up. She would’ve been a star regardless of signing to Columbia cuz she has the ONCE in a lifetime talent, singing, producing, songwriting skills and she actually had a few deals on the table before choosing to go with Columbia. Ofcourse they were going to put their resources into her because that’s what labels do to promote their biggest/high potential artists. If she’s considered an industry plant so is every artist signed to a label lol

[@danemahinga3801]

She is a REAL Singer

[@jrose1999]

That’s what always gets me tho tommy motola til this day will take all the credit for Mariah being here and in the back of my mind I always say SHE WAS GOING TO BE A LEGEND REGARDLESS with or without him because she’s not only beautiful but she’s talented.

[@Nik_Key]

Yeah I’m not buying this whole Mariah being an industry plant setup. She came from super humble beginnings and didn’t have nepotism or money to fall back on like Lana Del Ray. She made it based on talent and sheer hard work!

[@nonchalantdewiness]

literally lmao

[@s_shaleh]

Exactly.

[@aje-olokunsChile]

I think Rhianna was "planted" so to speak, but I feel like her talent spoke for itself and she put in so much work and squeezed the hell out of those resources to every last drop.

[@ajat3202]

Rihanna can’t sing

[@mypronouniselonmusk4559]

People like her personality. Her talent is mediocre at best

[@NA22427]

@@mypronouniselonmusk4559 THIS

[@multifan6679]

What talent? She is good at marketing but that is it. The thing that saved her is her songs being good. She improved a little bit when it comes to singing, but aside from that? Girl is only known to be good at dressing herself. She has been promising a new album since over half a decade, eve saying that she has started recording in 2016 (I think it was 2016), yet still no music...

[@flyleelee5351]

@@mypronouniselonmusk4559 agree, she doesn't write, her voice is.. different. She's pretty tho! Marketable. And it's wise of her to focus on her beauty brand stake

[@Tama-Hero]

As an old person, the term "industry plant" has always seemed like nonsense to me, because all of the pop stars that I knew growing up were manufactured by their label, it was just the expectation (and plenty of people hated it back then too). I guess maybe for kids today "industry plant" is a synonym for "I noticed you're marketing to me and I don't like that." Which is fair, esp if the marketing is deceptive, but the term seems to be kind of a misnomer about what the real issue is.

[@naomi.cannibal]

To me it makes no sense… labels are very much supposed to develop and market artists. But since labels rarely develop their artists anymore, we act like artists who get any genuine help in honing their skills are “plants”

[@zamahsays7888]

@@naomi.cannibal But I think thats exactly where the issue is. Labels are hardly develop their artists or we know how many artists struggle to get they stuff out there due to their labels blocking them, so it does raise a few eyebrows when there is obvious focus and resources that keep getting pumped into only one artist. Especially if they are "new"... Yes its they job to promote the artist, but damn, why so much focus on one new girl when you got other popular artists in your stable. I think thats when people start to label someone as a plant. When it starts to feel like this person is being shoved down our throats and that they rise to fame is not genuine or everything is smoke and mirrors (e.g. struggling to sell tour tickets, sales/streams numbers not making sense, winning questionable major awards etc.). I just feel like sometimes the industry makes it so obvious when someones career is completely manufactured. Time is usually the biggest factor that reveals the real from the fake.

[@nippy3674]

@@zamahsays7888 Then, Dua Lipa, Tate McRae or Ava Max can be called "industry plants"

[@genesissmg]

​@@zamahsays7888 They pay more attention to a certain artists if they do well or if they know they can get the most profit out of it due to.... MONEY. WEALTH. Capitalism!!!! Its the music industry, you know? lol Just like prince said. The people in label companies wouldn´t be able to recognize good music at all. They just want their good big half and that´s it. Its sad but at the end of the day thats the labels money and... they´re gonna do what they need/want with the artists to get what they´re after sometimes.

[@laurs5551]

Lol just because “everyone” is doesn’t mean it isn’t a thing. How about anyone who’s well known is pretty much an industry plant. For someone who’s well known there’s always someone better at singing that isn’t even known…let that sink in. Oh or they’re the type who make a “one hit wonder” maybe that’s because they didn’t like way things was and simply said bye. Anyone who’s famous knows the game they’re in👀

[@612sav]

Lizzo is definitely not an industry plant. I have literally watched her career start and grow in Minneapolis over the last 10 years. I have been a Lizzo fan since I was like 15 and I’m almost 25 now. My sibling used to be one of her background dancers even. If you look at some of her old music videos you will see her……….humble beginnings lol. Before she blew up, I did notice her music making it in like Target ads which gave her a boost, but Target is a Minnesota based company so that made sense. I could see how people could think she came out of nowhere tho bc when she left her indie label for a big one and was trying to get the “Best New Artist” award, they basically wiped all of her old music off all platforms (I loved Big Grrrl Small World so I was devastated). Because of this first hand experience, I wonder how many other artists that had humble beginnings used these same tactics to qualify for awards.

[@niccole3542]

They should have kept her old stuff but who knows if there was a reason her discography was scrubbed offline.I feel like getting Truth Hurts onto a Netflix show and her other songs onto commercials helped her boost into stardom through sync licensing.Of course not everyone will be a big star through it but sync licensing helps bring in good money for labels or even indie artists who get chump change from streaming platforms.

[@crunchiesbabe1]

Maybe not an industry plant but she is somebody’s propaganda tool

[@MsBlackIntrovert]

@@crunchiesbabe1 oh shut up lol anything can be seen as propaganda then

[@alluringbliss4165]

@@crunchiesbabe1 aren’t most of those famous artists propaganda tool

[@PrecociousFriand]

@@crunchiesbabe1 Oh sure, she's a 'propaganda tool' for fat black women. You're pathetic. Take your racist BS elsewhere.

[@lm3461]

Maybe I'm just old, but Milli Vanilli is immediately who I think of when I think about industry plants.

[@naomi.cannibal]

They’ll live on in infamy forever

[@bts-mysavinggrace2698]

@@naomi.cannibal haha😂

[@andreathompson9605]

Hahaha yes!

[@AriMari24]

Oh yes🙈

[@jama3997]

They weren’t plants, but a warped image. One of them actually could sing. But the actual singers behind the group knew people weren’t messing with their look so they implemented the use of two younger men they knew the media would actually support

[@kai262]

You're channel is honestly a breath of fresh air. Instead of focusing on drama in the music industry, you take a deep dive into the broader topic of celebrities and aspects of their careers.

[@naomi.cannibal]

Thank you!! I appreciate it🫶🏾

[@heythatslia6595]

To me, an industry plant is someone who is given a career in the industry solely to sabotage the career of another already successful artists, such as Cardi B, or Jennifer Lopez.

[@brandonsytes8373]

This. ^^^ Exactly.

[@bfoxyff]

Agree

[@noahabdul]

💯

[@tyboholley9879]

But Cardi B wasn’t industry plant at first

[@Lurkinburkin]

@@tyboholley9879 keyword “at first” you’re right. Cardi worked hard but she got used & manipulated by Atlantic.

[@themessystan7447]

I think Camila is a prime example of a industry plant considering the label offered her a solo deal whilst she was in a group and suddenly had way more promotion and a higher budget than anything the group had in the same label she never even overshadowed the other girls in dancing or singing they just wanted her cause she fit relatable quirky celebrity that was becoming the new trend

[@TheBabyGemz]

I concur with that and what’s funny to me is that Normani was on the polar opposite end of this situation but yet she broke out as THE CLEAR TRUE BUDDING SUPERSTAR OUT OF THAT GIRL GROUP! She’s MUCH MORE talented than Camilla. Camilla always striked me as the lost little girl with the least “IT” factor potential in the bunch and Normani (as well as Dinah) were the two that stood out to me as promising - mind you I was never a fan of that group, never cared to listen to their music because they came off a bit too juvenile-ish to me with lyrics like “Uh Huh you see me in the spot like oooh I love your style” or “everyday is payday swipe my card then I do the Nae-Nae” randomly popping up left a bad taste in my mouth. But I will never forget that in 2015 and I saw that “Worth It” video for the first and only time, ONLY TWO: Dinah and Normani stood out in a VERY positive way that the others didn’t - ESPECIALLY Camilla (she was the least impressive out of all to me & STILL is now).

[@baphomethere130]

so you are saying beyonce is idustry plant too

[@themessystan7447]

@@baphomethere130 why are you comparing Camila to Beyoncé!?!!??!

[@tajsimms8976]

Ehh I wouldn’t call her a plant, I’m not a fan but I watched her on xfactor to 5h to solo and she truly was always the shining member of that group, so her going solo made perfect since. The record labels gave her the biggest budget because she was simply worth the investment! The record labels didn’t take a chance on her they knew they would make their money back!

[@TheBabyGemz]

@@tajsimms8976 I am going to have to disagree. They gave her a bigger budget because people around the execs including the group’s management made them and convinced them to believe that she was THAT GIRL but to be honest - it’s quite clear that she was not. If anything, they were much better off investing in Normani or Dinah than Camilla. Camilla gave the least amount of potential and pure “wannabe” vibes this entire time, tbh. You could just tell. I am going to give her the same energy Britney gave when she said “I’ll be shocked did you guys make it to next week”. They did but let’s be honest here - they weren’t that impressive and / or were quite forgettable, in hindsight. Especially in comparison to girl groups prior and during their run: Destiny’s Child, The Spice Girls, The Pussycat Dolls (even though they were DEFINITELY a branded manufactured group - as well as snip off girl group Girlicious for a brief moment in time made a better impression than 5H, as well), The Supremes and even Little Mix gave more of a cohesive, better orchestrated and even sleeker output or execution than Fifth Harmony ever did.

[@freyss9]

being a kpop stan while also liking indie western bands is kinda funny whenever the topic of industry plants comes into conversation, kpop idols are all basically industry plants in a way, as they were trained for years by these entertainment companies and they all get these debut rollouts, but that's just how the industry works

[@blablex7222]

Gotta say something about Mariah. She had already produced the entier album with one of her own collaborators that she knew before she signed to columbia. The big producers didn’t actually produce the album, they just changed it a bit to make it more pop and to have credits on the album.

[@briannab4037]

A few of the songs on her debut album weren't on her demo tape, but this is largely accurate. She co-wrote the songs and then A-list producers tinkered with them to make her a surefire hit.

[@TheLevantine]

@@briannab4037 the same big producers who removed her production credits:/

[@briannab4037]

@@TheLevantine They didn't remove the production credits. Mariah flat-out didn't get to produce. (Except for Vanishing)

[@TheLevantine]

@@briannab4037 No Mariah said in her book that she actually produced but they didn't give her credits

[@TheLevantine]

@Day Mariah said she was in the studio giving instructions, "let's make this higher, let's do this like this like that" but she didn't know this was also producing and they didn't tell her, she did produce the demos which are very similar to the released ones, it wasn't dangerous she actually did and they robbed her, like when her collaborator made her sign her on papers and took a lot of money from the publishing

[@winxclubstellamusa]

It’s not what you know it’s WHO you know. No one can succeed in any industry without connections.

[@hamvulture]

Lizzo is far from an industry plant. She was grinding it out in Minneapolis, Detroit, and that whole Great Lakes region for years before getting her bigger breaks. She definitely fits in the category of artists who become really big in an area before finding label success leaving those outside of that area to think she just popped up out of nowhere.

[@naomi.cannibal]

agree 100%

[@amandadunn7678]

I never thought of the term "industry plant" as misogynistic until this video because there are male artists who either benefitted from nepotism or overhyped like crazy to the general public before we even got a chance to know who they were. A perfect example of this Drake. If Cardi B. is considered an industry plant then, he is definitely is too. Back in 2009, he was shoved down ppl's throats before we got a chance to found who he was, and his industry connections were insane. Jack Harlow is another example. 6ix9ine is another example.

[@naomi.cannibal]

The current generation will never understand how inescapable drake was from 2008-2012

[@amandadunn7678]

@@naomi.cannibal I think it's even worse now that they've turned in into this deity of pop music.

[@courtneybrock1]

Haha…Drake is a Canada plant.

[@skyetc4317]

i believe billie eilish is an industry plant. i remember when she first got signed no one knew who she was but the algorithm was giving her tons of exposure treating her like she was already famous, so it made everyone curious to find out who she was, and that's how she exploded. she is obviously talented but it was a "fake it til you make it" path to fame

[@danteklein7735]

Just like Olivia Rodrigo 🤢

[@wheathusk2499]

Yes and it was such a social experiment. People said they loved her work when it was clearly shitty n gullible people got influenced so quickly with promotions said they love her because they were influenced heavily by the media telling them she is a superstar! You could see so many people don't think for themselves and get influenced easily. Scary!

[@dawnarxtic]

Honestly, I think that's just marketing 101. If you look at movie trailer ads and notice how they all have the critics that say that It's "They best movie of the year" or whatever. They use that as a psychological tactic to get people to watch it.

[@syntext]

@@danteklein7735 Olivia Rodrigo was a child actor and had the mouse behind her as well as beef with another Disney singer so it's not surprising that they plugged her so heavily. I can't say the same for Billie.

[@randomaccount9068]

she literally released an EP in 2017 that became a smash, with multiple hit songs like bellyache/ocean eyes/idontwannabeyouanymore/lovely. she grew organically and over time, gained fans throughout 2018 and by the time she released bad guy and her debut album in 2019 she had a huge fanbase and multiple hit singles that helped hype her career. many people did know who she was, just because she did a lot of promotion for her EP doesn't make her an industry plant

[@suealvin1274]

When you can't track an artist's development process, believe me, they are industry plants. For example, You can track, Taylor Swift's development process as an artist. Nicki Minaj, Lauryn Hill, Eminem, etc, the process to their fame is vividly clear that you can tell they worked for their achievements. I can understand why the labels and powerful executives would like to create stories people would relate to and use that narrative to promote their artists. But they should understand why some fans would feel betrayed because they see their struggles through their favorite artist. Imagine a fan who is poor and struggling to make it in life, and sees Eminem's documentary where he was abused, booed on stage, and all that shit. Of course, the fan will see Eminem as an inspiration but if all that stories were fake, it will be a great shock and a slap to our faces.

[@waitwut.2749]

About taylor swift her mother was excutive director of mutual funds already knew record label owner and her grandma (taylor also have song 'bout her) marjorie finley was singer and performer an had ABC special tour. So taylor is product of nepotism and rich parents.

[@pearlspearlspearIs]

@@waitwut.2749 doesn’t make her a plant

[@waitwut.2749]

@@pearlspearlspearIs that MAKES HER INDUSTRY PLANT her mom has an interview with entertainment weekly where she admited that she already new producers and record label owner you can check that on their website.

[@j1918]

@@pearlspearlspearIs exactly

[@yungaj6166]

Taylor an industry plant

[@letBIGGIErest]

I totally agree the problem isn't industry plants it's nepotism and lying, which the second definition of industry plant aligns with. I have absolutely zero quarrels with the rise of Mariah Carey and Britney Spears because it actually is a genuine rags to riches story and they just happened to meet the right people at the right time. Nepotism babies infuriate me, especially when they lie. I do believe Billie benefitted at little bit from nepotism. I don't think Lil Nas X is a plant, but I think he relies too heavily on tacky marketing ploys with the purpose of manipulating his spot on the charts so that makes him appear like a plant. side note these girls at 29:51 look like the most insufferable entitled bratty white girls you could ever come across and i'm glad they were cancelled. yes. I'm that petty.

[@tyboholley9879]

Ummm 🤨🤨🤨They literally built Mariah to go up against WHItney which is smart but effected Whitney sales

[@KassieKane]

I agree except I do think lil nas x is an industry plant for the very reason you mentioned. Everything is contrived and coordinated for attention nothing he does comes across as genuine to me

[@letBIGGIErest]

@@KassieKane Maybe that's just his personality though? Maybe he's just as shallow as he presents himself and can only go so deep. I'll say this - I definitely wouldn't call lil nas x an artist or serious musician. Lil Nas X cares more about fame than he does about music, and music just happened to be the way he got famous. I don't see him still making music in 10 years and don't see anyone listening to his current music for more than 5 years from now. We'll see what he does in the future.

[@naomi.cannibal]

Yes. The LYING is the issue

[@luyabaa435]

@@letBIGGIErest Speak on it!!

[@princessjellyfish98]

I think the idea that Billie was made as an industry plant to "shift the sound of teen pop" is super interesting because by the time she came on the scene it had already been shifted in that same direction by Lorde. Even Drake was already riffing on Lorde's sound by the time Billie was hitting the charts, so a more accurate criticism from those claiming she was a plant would be that she's a manufactured version of Lorde, but even then, I don't think that's the case. While Billie probably did have tangential help getting into music from her family, I think she's more of a King Princess than a Clairo, where already having family familiar with the industry, even if they weren't wildly successful from it, gave her a leg up. And I mean what record exec wouldn't want another Lorde in the late 2010s? It seems like people are insulted by plants for one reason: they hate being pandered to. With someone like the Tramp Stamps, its hilarious to see a company try to game algorithms and trick teenagers into shifting popular tastes. With someone like Clairo, people hate finding out they were tricked AND that it worked, that a company got them good! In both cases, those artists were also trying to enter into genres (bedroom pop and punk) that thrive off of authenticity, so execs trying to lie their way into that space was a slippery slope to begin with (not that that's ever stopped them). And even then, with an artist like Clairo who makes music people genuinely like, are they really gonna stop listening? And like you said with nepotism playing a factor, there's a difference between someone growing up with the resources to choose to be a musician, and someone groomed into becoming one. That's why people are less offended by the way pop stars are promoted, because the genre isn't built on that same foundation of authenticity and being anti-establishment. People are more offended by pop star "plants" that are genuinely mediocre and have clear ties to wealth (which are much more rare because of how hard that is to pull off), OR people they personally BELIEVE are mediocre/untalented. But in that case it's usually misogyny and queerphobia masquerading as " legitimate criticism" in the face of women and gays having chart success. I also think it's funny how many truly huge pop stars nowadays are accused of being plants, when people are just exposing how out of touch they are with popular music. If you didn't notice doja cat or lizzo until after they went #1 on billboard, that's fine, but to claim they were artificially thrust to fame is laughable with even five minutes of googling. Just say you're racist, misogynistic, fatphobic, etc and go.

[@princessjellyfish98]

@@AhmedBalkhi that's true! Lana really was on the cutting edge of that sound but I still think Royals hitting #1 was really the big turning point from edm/club sounds into moodier sounds

[@elvillivle]

Lana del Rey paved the way

[@TheBabyGemz]

I can see you if point. I never cared for Billie and I don’t doubt or deny her for having talent because it’s clearly there - same can be applied to her brother Finneas, but I am not that shocked of the allegations of being an alleged “Industry plant”. Tbh, She never wowed me to begin with. I come from a different era in time where I grew up to the likes of Britney Spears (which we could talk about that in particular when those of us that are wise and old enough to remember Robyn could mention BritBrit in a particular way), Christina Aguilar even Jessica Simpson, Mandy Moore, Samantha Mumba, Pink, Brandy, Monica, Aaliyah, Mya, Mona Lisa, NSYNC, Backstreet Boys, 98 Degress, O-Town, Destiny’s Child and The Spice Girls as teen idols. So my standards are different compared to todays gen Z. And the crazy thing is I was a little kid when all of those teen idols rose and dominated in prominence in the mid to late 90s to the early 2000s (1997 to 2002 😢) I wasn’t even 10 yet when that era ended. I feel like Lorde and Billie are talented but we’re never my personal cup of tea. Billie grew up to Justin Bieber as her teen idol which is even odder to me because that’s a peer (also not a fan of him, either - he’s even more unimpressive to me compared to Billie or Lorde) but it goes to show you how media and culture go hand and hand and influence all of us in intricate ways. Timing plays a critical role. Nowadays labels are obsessed with finding the next Billie when several years ago they were obsessed with finding the next Lorde when by the late 1990s they were obsessed with finding the next Spice Girls or the next Mariah or Whitney or even Madonna but by the 2000s they were obsessed with finding the next Britney (even shortly after BOMT in 1999 they were obsessed with finding the next Britney - which is funny when Britney was getting rejected by label execs for not being apart of a girl group similar or alike to the Spice Girls) and I have lived through all of that.

[@maryperry6573]

wasn’t lorde before lana? I would say lorde shifted it more and paved it for Billie, but it’s nothing new. Every 10 years there’s a “lorde”; before her was Avril and before Avril was Fiona Apple and so on.. 🤷🏾‍♀️🤷🏾‍♀️

[@elvillivle]

@@maryperry6573 'Royals' was literally Lorde's response to Lana del Rey who supposedly always brag about unattainable opulence in her songs. “When I wrote Royals, I was listening to a lot of rap, but also a lot of Lana Del Rey, because she’s obviously really hip-hop influenced, but all those references to expensive alcohol, beautiful clothes and beautiful cars - I was thinking, ‘This is so opulent, but it’s also bullshit.'” “What really got me,” she began, “Is this ridiculous, unrelatable, unattainable opulence that runs throughout. Lana Del Rey is always singing about being in the Hamptons or driving her Bugatti Veyron or whatever, and at the time, me and my friends were at some house party worrying how to get home because we couldn’t afford a cab. This is our reality,” she said, amid spits of laughter. “If I write songs about anything else then I’m not writing anything that’s real.” Lorde also allegedly privately confessed to copying Lana's songs. But if I remember correctly, I think it was more of Lorde's producer who copied Lana's songs and not really Lorde, and so some of Lorde's songs sound a lot like Lana's (in my opinion as Lana fan so I'm a bit biased).

[@bts-mysavinggrace2698]

Mariah is a rare gem💙💙...i really love her music....im 17 now

[@jrose1999]

You have such good taste at 17 😭

[@casandramacias7991]

I'm a 17 year old lamb too!

[@goldfish3858]

21 year old lamb, I just converted when I turned 20. Heard her voice for the first time after spring break and was mesmerized x stunned ever since

[@jrose1999]

@@goldfish3858 the best part is every time you think you’ve heard everything…there’s more 😌

[@BlueNightfall03]

I was 6 when I fell in love with her voice!!!

[@zuglymonster]

If an "industry plant" is just someone whos label pushes them that's a big stretch. If the label thinks someone will make them alot of money, they'll push them

[@bomte.k]

I normally would not care at all about the topics you cover. However, I have watched all of your videos because you are so good. You really do run circles around so many others that attempt to do the same thing you are doing and you should stick with it. Stick with it because you are so engaging, I truly believe you deserve a much much larger audience.

[@cezaricacumatrenco2037]

totally agree

[@naomi.cannibal]

muuuuch appreciated, thank you 🫶🏾🫶🏾

[@flyleelee5351]

Right, she's so thorough

[@bruhvibes5941]

I think this video changed my idea of what an industry plant is and if it even exists. Having a record label support and push an artist is what they're supposed to do, and if the music that artists are making is palatable it's bound to make them more popular. People just love to hate.

[@ericacaines2529]

There are tons of industry plants out there. You can identify them through lack of evidence regarding their "come up" in their craft, or their humble beginnings. Meaning before they became mainstream, you can't even find past footage of them on mixtapes, competitions, community festivals and concerts, commercials, small roles in movies or tv series ....etc. Plants are beyond the music industry. KZbin has many plant channels. Plants are placed in front of the general public to shift their thinking, for conditioning, to create a new buzz on style or fashion. Plant channels on KZbin are even used to push soft porn.

[@malenyluna5275]

Best comment

[@laraalivia3372]

Name some industry plant KZbinrs

[@ericacaines2529]

@@laraalivia3372 I can't remember the specific names, but one channel is a woman cooking, but she's mostly naked. She only wears an apron and high heels. She is suggestive in how she bends over to cook over the stove, or take out food out the oven, so you can almost see her butt, or her breasts. When she waits for the food to cook in the oven, she sits on her knees, the camera is on her bare back, just above her butt crack, so the shape of her bottom is visible. Her face is never shown. Another is a female truck driver. She speaks very monotone. Her channel is about the life of a female truck driver, but she never actually shows any imagery of her truck stops, her loads etc. You can only see her body and she is dressed in overly sexy clothing, never showing her face, but viewers can see her butt, breast and thighs. Realistically, truckers wear safety clothing, and reflective clothing so that they are visible.

[@classicstorm]

Facts...

[@anatoliagolden-hall4553]

@@laraalivia3372 Mr. Beast is the first person who comes to mind. He had a meteoric rise, and vast opportunities for what exactly?

[@ruminationstation4200]

Katy Perry doesn't get talked about enough as an industry plant. Her early career was UNRECOGNIZABLE compared to after she got involved with Dr. Luke, and she's all but said in recent years that she felt pressured into the hypersexuality. They gave her this entirely new pinup style and promoted that first album HARD, and it wasn't until years later and millions in royalties earned that people realized they had no idea who Katy Perry was, but she was definitely wildly different than who they'd assumed she was this entire time.

[@baby.nay.]

Yea I used to work at a record store and her first released stuff was actually Christian pop rock

[@grod805]

Why would she be considered an industry plant? There was never any hiding that she had backing from a label in 2008.

[@xianchen5219]

I completely agree, don't get me wrong I love her! And her music but if you listen to her Christian music her voice and capability of singing was completely! Different and to be completely honest the quality of the sound of the songs and her voice and vocal abilities were not really all that good as compared to when I started hearing about her all over the place. And I remember thinking at that time that it was very strange how people you have never heard of in your life before, are suddenly Ultra famous and just coming out of the woodwork and you see their faces plastered all over everything even though you had no idea who they were before. What I'm trying to say is it's not like there was a buildup of this person or any of these people it was like they weren't there yesterday and today it's like they had been famous for the last 20 years and you are just now finding out about it?

[@salishanmusic]

@@grod805 the manufacturing of her persona at request of record people

[@grod805]

@@salishanmusic it's called selling your soul. She's never denied it

[@iJamieM]

I’m shocked Taylor Swift didn’t even come up at the end, I’m a Swiftie through and through but the topic of "her dad bought her her record label" used to always be brought up when looking at her success. All because her dad had bought shares in the start-up record label she signed to, which is funny because now we all know that it’s not true considering if he ‘bought her the label’, she would’ve had a better contract and never needed to leave in the end because of her masters lol

[@EhlieLuna]

Great video! I think the term really gained steam with Lana Del Rey. The idea being that in an era when indie artists were really favored more and more during the blog era would present an image as if they didn’t have the support of a label. Often we wouldn’t find out they had a label behind them the whole time until much later. It sounds like it’s just thrown around now more broadly. Everything else is the music industry as usual. & wow the Clairo story?!

[@ButterscotchBlonde]

LDR’s rise to fame is crazily similar to Billie’s.

[@Geovannihyman]

I think the Mariah inclusion is more of an example of a label putting 100% effort into their artist. I say this because it took Mariah several months to catch steam from the general public. Yes she was sent to major events, but if the voice wasnt giving and catching the publics attention, then columbia would'nt have put that effort in, especially when they had Celine Dion on the label. Who in my opinion was marketed to be the "white" whitney in America. Personally, My main distinction when defining industry plants is their proximity to wealth. But you know what's funny, You say Jlo was molded to rival Mariah's popularity, and mariah was pushed to compete with whitney, but Whitney is an industry plant that i feel most ppl dismiss. The whole topic is nuanced. I love the video and your points, you def ate!

[@naomi.cannibal]

It’s exactly that! The people acting like I’m calling Mariah untalented are insane.

[@Geovannihyman]

I'm a lamb, so I understand their urge to want to clear Mariah's name. Like many things, two things can be true at once. An artist can come from a poor background and be an industry plant. I do think it's less common, but it happens. Being an industry plant is not a golden ticket to success and I think we see that more today, than we did decades ago. This may be a little off topic, but I think The Mariah cant sing live gimmick in the early 90s was a marketing tool used to make up for the underperfomance of her sophmore album, which allowed her mtv unplugged album to be a blockbuster hit, which then separeted her from artist that debuted with her. I noticed this a while ago. Sony, which was under columbia (the biggest label of their time) had to know where these claims were coming from and had to fuel it. Bc today we can see hundreds of live performance from 1990-1992, that showed mariah sanging DOWN. So how did an unbelievable rumor like that snowball to that extent?? It had to be intentional. I got to this point when I looked into the smear campaign of whitney pre-bodyguard era. I think labels had the power to manipulate their artist image based on their own interest, bc there has to be months of planning before monster hits come to exist. Whitney's firsr major film debut couldnt be a FLOP, because that would give Columbia the upper hand, and ARISTA being another successful label had to follow a similar smear campaign to increase the public's interest for Whitney. A tangent lol, but observations. Sorry for my scattered brain

[@naomi.cannibal]

@@Geovannihyman That’s a good point… because I’ve always wondered how anyone could ever act like Mariah couldn’t sing when the evidence that she can not only sing but is one of the best to ever do it is right in our faces. I could see it being manufactured for marketing purposes for sure

[@danemahinga3801]

JLO can not rival anyone The woman should NEVER been there at first place, she can't sing ... zero talent.

[@phi-losiphy2038]

Mariah isn't white she is biracial.

[@ziggystardust541]

It seems as if “industry plant” and “marketed” get mixed up a lot in people’s minds. Labels want to sell a product and that comes in the form of musicians. No one got to where they are today without additional resources provided to them by a major industry player. IMO, the problem stems from the misconception that the music industry is genuine in how people can rise to stardom, as well as fall from it. Everyone is an “industry plant” in one way or another (some more than others). But you font go from SoundCloud to selling out medium-large venues.

[@JetPackDino]

I'm old enough to remember that a lot of people thought Whitney Houston was an industry plant, for obvious reasons. And then we heard her sing.

[@danaejer]

Regarding Billie's case, I also want to mention how big little connections can become. The first time I saw anything related to Billie, it was a picture where she was around 16 partying with Arzaylea Rodriguez, who was Lil Peep's "romantic interest" at the time, so I guess that they had some kind of connection. My guess is that being somewhat close to other artists of her style helped her know more people that would steer her in the "right direction".

[@vanessachenkova9626]

This is interesting and I did not know this! I do recall Arzaylea being with Lil Peep but I mostly know about her from also dating Luke Hemmings. It's crazy how who's in your circle can benefit your career/following

[@kssdmnk0805]

Not Arzaylea 😭 hoped i never see her name ever again

[@thomasmcconway4988]

I knew about billie back in 2017, during the “bellyache” and “ocean eyes” era. Back then she was popular yes, but she wasn’t mainstream yet. she had a niche following on the internet but radios weren’t playing her songs and the gp didn’t know her. even when she stated the “WWAFAWDWG” album era, with the party’s over she wasn’t even mainstream, however she was gaining momentum, and with bury a friend and bad guy she shot onto the mainstream. while it seemed like it was overnight she was the biggest artist in the world, it really wasn’t and she was steadily rising until her breakout moment into world domination. that’s why people assume she’s an industry plant because it’s perceived to be “overnight” success.

[@XavierSkyy]

i really like that you included names like mariah and britney. being an “industry plant” doesn’t automatically mean that an artist is inherently bad or does not deserve their success, it just means that their come up was also due in part to their labels motives. industry plants (to me) are when labels take a higher gamble on an artist in order to cash in. they didn’t have to prove themselves with streams/sales or grow organically into a market because the label believed if they promoted them, success would follow and they would make their investment back.

[@BriannaRochelleCreative]

Yea an industry plant is definitely someone who conspires with the label to curate and image that they're self made when they are in fact not. Great video!

[@user-do2qp5wb4l]

Miley, Beyoncé, Britney, Christina, Billie Eilish, Demi, Selena Gomez are all industry plants.

[@KimberlyArrington-dd3wm]

They might be but like she said at least they all have talent

[@PlatinumGalOfficial]

As an artist who's doing everything on my own, i think the main thing that's upsetting about 'industry plant's' is people just feel bamboozled. It creates a false sense of hope in other creatives trying to make it and when you find out almost every celeb has had a leg up, it's disheartening to say the least when you're starting from the ground up. It also makes the connection you felt with their music feel a little invalidated as if they are singing about a life being poor and you find out they grew up in a mansion, it's like damn is my life a costume to you? I dunno. As for Clario tho, i adore her music and i don't think there is anything wrong with the children of industry professionals being helped out by their connections but a little honesty wouldn't hurt, ya dig.

[@yourmum1963]

Wowww ur so pretty and i hope u make it and ur dreams come true

[@PlatinumGalOfficial]

@@yourmum1963 Aw, thank you so much. 🥰♥

[@alluringbliss4165]

The more you learn about the industry’s tactics, the more you realized many stories are fictitious

[@JL_Lux]

I feel like labels are supposed to do what they do for their artist.

[@Tyrenexg]

As an aspiring musician agree with all what you said

[@maybe8985]

Sometimes people just hate to see people too successful, because it’s nothing wrong to be an industry plant like 😭 except for the meritocracy narrative

[@firethoughts5193]

Exactly. I’ve been saying the same thing.

[@runawaypacman]

👏🏽exactly I never understood why people cared.

[@truthh8597]

it dampens the spirit and possibilities of actual artists who create from the soul

[@firethoughts5193]

@@truthh8597 No

[@eggswithmakeup2123]

Everything about it is wrong whenever u act like a clone and literally steal someone’s whole persona only u get credit for it because ur the industry plant

[@boipelomohlakoane7959]

Who else burst out in laughter when Naomi mentioned JLo?💀

[@jordanlandfair8664]

honestly you could do an entire video on tommy mottala trying to get revenge on mariah and sabotaging glitter and her coming back with emancipation of mimi

[@SocialExperiment232]

Id be here for it 🙌🏻

[@naomi.cannibal]

I couuuuld. This is a Tommy Mattola hate account

[@jrose1999]

@@naomi.cannibal Can i join the club 😭😭

[@nonchalantdewiness]

@@naomi.cannibal we stan hating that rat

[@danaslitlist1]

I think they do exist, but honestly it doesn’t really bother me. I’ll listen to the music regardless if I enjoy it. I can see why people get upset if they’re being lied to about the artist’s origins though, it can lead to the fans feeling bamboozled Great video as always!

[@YouGotUnlucky]

I think this applies to almost everything. If someone is getting a push and rising into ‘stardom’ it’s because someone’s help. Especially in music industry no artist is there because their talent alone. A lot of work is behind to make them successful. Or else we would have an artist who made it to the billboard hot 100 without a label and thriving with just fan support. Same happens for normal products, if a big company is not behind it will rarely see its success. I love a lot of pop artists but it’ll be fool of me to think they made all its success without help of someone influential.

[@lt7153]

I like you mentioned secret Nepo babies cuz I think the dishonesty is the problem. No one ever comes at Willow and Jaden Smith, who are obvious nepo babies. They talented but their parents are why they can move through the industry so easily. So I think people just don't like to feel like they are being played. Another thing Olivia Rodrigo and Lizzo are not plants. Lizzo been making music, putting out album and music videos for a long time. Her older discography is some of her best work. Now Olivia Rodrigo, her parents are regular people, a teacher and a therapist. Olivia been in the industry since she was a child and was the star in 2 Disney shows before her album came out. I think with her case the people who say she is a plant are in their late 20s and aged out of Disney by the time she was around. She didn't achieve Miley Cyrus or Selena Gomez level of Disney fame and that turned out to be good for music career as she didn't have to the whole I want to be more adult thing.

[@lalalalalala1999]

not to mention that olivia was offered label deals just AFTER her own self-written song for her disneyplus series went unexpectedly viral and entered the hot 100 like people can't even try to say that it was planned when they only gave the song a mv months later just bc it went viral😭

[@LUCASDOMINGUES21]

The case of Mariah Carey is because she really have TALENT and dedication in her lyrics and compositions, and the Mtv unplugged proved that

[@lemon3583]

I remember being so dissapointed when I understood all this, you lose hope in your dreams when you see all the nepotism.. and all those people who move to LA struggle for years and years, just to go home or finally start the life they could have started if they knew chances are 2% getting signed or becoming a big musician or actor.

[@leslie3550]

Mariah Carey was really big when I was younger. She had a bunch of hit songs. And basically all my friends loved her! I get the whole "industry plant" thing. But what I think is happening is the record companies see stars and will dish out money (because they're loaded) to promote them but only if they think the person has that star quality. Something different, something unique, something people haven't seen before. They aren't going to waste their money (because they are stingy) on someone whose just average, who doesn't have the look or sex appeal or the thing that makes them special.

[@naomi.cannibal]

Completely agree. And I think that’s simply a label doing their job rather than this whole “industry plant” thing. Yeah Mariah’s label backed her heavily right out of the gate but with talent like that, why wouldn’t they

[@DucksUpDogsDownCatsSlide]

Thanks for the video, there is something else that stands out to me, is the lack of older women getting promoted heavily by the music industry, unless they are already seen as a household name. It's as if the only women musicians that they seem to promote are women in their late teens or 20's that are often seen as eye candy. Along with colorism, sexism and they have a major ageism problem too. Like when I am out in the city and I hear some really good buskers, a lot of the time, they are much older people, with decades of music playing experience and make fewer performing mistakes than their younger counterparts.

[@deondraa]

I think it’s important to identify industry plants who lie about being self made because they’re setting unrealistic expectations for people who want to come up in the music industry. Example someone could work their whole lives to try and get somewhere Sweetie is and never make it because she’s someone who benefited from nepotism but didn’t tell us until after she was already famous

[@BonitaBocazas]

I thought an industry plant was someone who had family in the industry and passed down the fame to them 🤣🤣🤣🤣🤣 that’s why we need creators like you bc I could’ve just googled it but I didn’t so hey lmao thank you for your thorough break downs you’re alwayz on point 🙌🏽

[@ranii7895]

Same like rocco his family is Kenya Barris. But I guess not

[@elissarosemusic]

that’s exactly what i thought, too!

[@arseeoliveira6934]

That's nepotism

[@ericacaines2529]

Yes, those are plants too. They don't have an ounce of talent, but because their parents sing, they become so gets as well and are forced on the general public.

[@material-cheshirekhatter2413]

No that's a form of nepotism.

[@arseeoliveira6934]

I think the term "industry plant" is very overused, but the exist. Cardi B is an example of a modern industry plant. Just like the JLo-Mariah Carey's case, Cardi B is being used by Atlantic to spite Nicki

[@whitneyfan7107]

Mariah was signed to rival Whitney and it ended in a iconic Duet and a lovely Friendship but Mariah was of corse always gonna be a talent ❤

[@brandoniswhoiam]

This is an interesting concept. I’ve never heard of Clairo and The Tramp Stamps.

[@tativizca4687]

Clairo is really good!

[@niccole3542]

The tramp stamps just sound like a parody of pop girls in a band making wannabe edgy songs about how much they hate white boys when they're dating white boys.

[@pearlspearlspearIs]

I don’t understand why people have so much fake outrage when they find out their fav artist has parents/family in the industry. If that is “cheating” in your career, hypothetically wouldn’t your parents helping pay for college also be cheating? Any parent would want their child to have a stable, successful career. If the artist is talented and the music is good it doesn’t matter. And artist development =/= plant. People want artists to be well rounded but accuse them of being plants when they get training & lessons provided by their label to strengthen their weak spots. This video overall was good & this channel is becoming one of my favs

[@naomi.cannibal]

Thank you! And honestly, I’ve never been upset by it when the persons music is actually good. Like, are they supposed to NOT become an artist when they have talent just bc it’s nepotism? When they suck is when I have a problem

[@sedi2066]

I've heard so many come up stories of artists and every now and then I'm like hmmmmmmm lol. Had no idea people thought Mother of the Lambs was an industry plant being that she's so talented. I love Rihanna but the story on how she was discovered was always so interesting to me lol

[@kawaiifangzz]

The music industry has always been deceptive in its workings. It'll be hard to tell who is actually authentic against those planted to shift culture. The way it can be done are many, and with social media now playing a major role in someone's popularity it's even harder to tell who's "real" or "fake". With the definition of an industry plant still in dispute, I think it's better to decide for yourself who you wish to support and whom you feel isn't deserving of your time and or money.

[@feltonhicks2731]

It's ironic to me that alot of artist that came out back in the day would be considered industry plants today because they were so successful. Such as Michael jackson,Whitney Houston, Madonna, the Beatles. Alot of these artists came out the gate swinging and had there first album selling 20 plus million. If they came out today they would be called industry plants because they were so successful starting out. Even though we know they were never industry plants at all. Because there comeups were real and they put in work to get there career

[@naomi.cannibal]

Agree. And I feel like the label had such huge investment back then because standards for talent were higher. And not everyone could become a star so when you had something good you really had to develop it and make sure the artist did as well as possible

[@MesRevesEnRose]

I don't think MJ and Beatles are good examples of industry plants. MJ already had success as a Jackson 5 and his singing talent had already been widely recognised and accepted by the general public. Therefore, it made sense to do a big push for his solo debut because the record could reasonably expect it was going to do well. It's the same as Beyonce. For the Beatles, they did grow organically as a band locally before being discovered by their label. Rather than manufacturing Beatles-mania, they saw that it was happening and quickly capitalised on it. Industry plants are artists that are pushed with no real track record of success. Like Britney Spears, she went from being a nobody performing in malls to a mega superstar almost overnight.

[@maryghek]

@@MesRevesEnRose The Beatles were Industry Plants as there were claims that their manager had to buy copies of their first album

[@feltonhicks2731]

@@i.1213 and your point is

[@classicstorm]

Mj wouldn't be considered a industry plant because he started off in a group...his story would be the same the lead singer getting bigger after he left the group...And back in the day Whitney was considered an industry plant...

[@thecommunity1102]

The entertainment industry is all about creating images and stories with smoke and mirrors. I don't understand how it Is that people get so upset when an artist isn't "authentic " it's ENTERTAINMENT.

[@lstangel1373]

imo Justin is not an industry plant. He got discovered on KZbin and his parents were broke af. Like you said, I believe that the term is often used for artists that we don't like

[@dashiajames1882]

I personally, do believe in Industry Plant. It's sooooo odd & strange. You truly can't make a person successful. But you can make them seem as if they earned that success. I truly don't think Mariah is a Industry Plant, she has talent. She just got a push to fame. She has vocals. But Jlo doesn't really have talent. She can't act, who knows if she can actually sing. But she can perform. Jlo stole that "If you had my Loving was really supposed to be Chante Moore. She did a whole interview on it. Cuz you actually can use a artist making them seem self- made. Some of these artists didn't actually make those songz. Half the these artist have a ghost writers, uses others vocals & copy/sampling another person's song. Entertainment Industry is shady AF..!! The will do anything to make that person/group literally look as if they were self made. It's sooooo strange I never heard of the term Industry Plant until I was like in H.S. And that was basically 30yr ago. I'm in my early 30's. That was pretty long ago. We have soooo many ways of becoming well-known or famous but the question remains: Are these artist really truly talented..?? I disagree, that we only label artist who we don't like Industry Plants. I literally love Doja Cat, Dua Lipa, Cardi B & Riri. And there songz. Say so is Doja signature song. Riri can definitely dance but she doesn't sound that great when she actually sings. I'm all for nepotism but can they please stop denying that not how the got in. And that Tramp Stamp group dress like some kinda anime character or Power Puff girls ?? They have like a 80's - 90's style..!!

[@Sttephy30]

Mariah didn't just have vocals, she could compose, write and produce songs from scratch.

[@cheneroodt]

Say what you want about Madison Beer, but her latest album " Life Support" was amazing. Vocals and lyrics was outstanding!!! Very underrated in my opinion.

[@naomi.cannibal]

I do like her music!! She’s honestly improved a lot

[@sohnaminta.9264]

Life support was an excellent album

[@maryperry6573]

Mhmmm… it was ok… depending on your definition of a “outstanding” album. But I have high standards

[@cheneroodt]

@@maryperry6573 to each their own

[@jxstadri]

And her new single already sounds beautiful despite only hearing a small part

[@natsadowski8629]

In 2022 it’s so easy to market yourself with social media. 20-30 years ago, you needed the industry record deal to get your stuff out there My perception of an industry plant was always someone who had the right look but not the talent, so the industry did all the work that a usual artist would do themselves and the industry plant just carried out the work ex. Not writing your own songs, lip syncing on stage, being gimmicky, basically to me an industry plant is an industry puppet but that’s just my personal opinion and this can definitely be debated / proven wrong

[@naomi.cannibal]

I like this… there’s a huge difference between a puppet and an artist

[@ibrahimkamityoutube]

this was so informative and well spoken!! I really enjoyed it. Thank you for making this

[@dashiajames1882]

Could you do one on celebrity fashion lines that ppl seem to have forgotten about ( Pharrell Billionaire Boys Club, Jlo Sweetface)etc. Great video..!!

[@dashiajames1882]

@@kait7404: Half these clothing lines came out at the wrong time. Era they came out in was horrible. If Pharrell was to bring back his clothing line I guarantee ppl would luvvv it. The point is to see why these celebrities decided to bring em out around that time. Basically to get information.

[@calebshelley4831]

First time seeing your content. Just wanted to acknowledge that this is really well thought out. I appreciate your essay format. Pretty much every question I had from what you presented at the beginning was not only addressed but addressed well. Excited about your content. 🙃

[@naomi.cannibal]

Thank you, I really appreciate this 💕💕

[@_anshin_anshin]

The most suspicious thing about Billy is how different her style was before she became famous. From Justin Bieber and Victoria secret loving white teen cheerleader, a trope that everyone loves to hate, to super chill, alt black culture appropriating moody girl. She did get famous at a young age and obviously since she was a kid her style will change a lot in that time period but even her brother has made comments about the persona she used to get famous. I think if it weren't for her parents and her brother she would not have been able to get the team that she had to market her.

[@avocado2567]

That isn't true she wore clothes who did look like her famous style before, she just couldn't afford a lot of them

[@naomi.cannibal]

I feel like for the most part her style has stayed relatively the same (I found out about her in like 2017). I think her style changed most noticeably to me around when she went blonde in the last era

[@JoppingBen10Fan]

@@naomi.cannibal her style change felt more like she was maturing as a singer in the Happier Than Ever era.

[@feemarie]

I don’t think Billie benefitted anyway from her parents 😂 she did a interview with good morning America or something a little after she became famous and her and her family was still living in their little ass modest house in the suburbs. Looking at the house u wouldn’t have ever thought a famous person lived there 😂 if that’s what her family was living like before she blew up i highly doubt they had any benefit to her career besides advice 😂😂 lol

[@randomaccount9068]

her brother is her best friend and producer and her parents did not help her in any way besides encouraging her to keep creating music... and her style was always the same lmfao

[@allisonv1521]

My thoughts before watching: industry plants are 100% a thing, and there have been many successful and well liked artists that were plants. Harry Styles, for instance, was an industry plant and has also managed to cultivate a genuine fanbase. Someone being planted doesn’t by default mean that they lack authenticity or creativity, just that they had a boost that other artists didn’t have, which can lead to people feeling that they are inauthentic or that their fame isn’t “deserved”. Another issue I’ve noticed in the discussion of industry plants is the tendency to label anyone who has gained an audience quickly as a plant, and therefore to dismiss them. I think all in all the term industry plant carries with it a lot of negative connotations which have distracted from the truth of what an industry plant actually is. Nowadays the term is thrown around very loosely and used too broadly without a full understanding of what actually goes in to creating an industry plant.

[@GreenBananaz]

Mariah worked since being a child and her god given talent was going to catapult her to stardom at some point. She has more number 1’s than ANYONE in history 🥇

[@Addy365]

I can't get Michael Jackson's voice out of my head calling Tommy Mottola and Sony the devil

[@Kevin-rg3yc]

Something that should be noted is not only did the artists you mentioned being accused of being a industry plant women but all of them are white/white passing women and being someone who’s been studying this industry plant concept for a while I noted the sexist backlash surrounding this theory is also depended on certain types of female artists getting pushed to the masses while others are left behind due to their race, ethnicity, age, outspoken political beliefs, musical style/artistry etc it’s not a coincidence that the main fans and stans on who push other white/mixed race female artists as industry plants are fans and Stans of black/Asian female artists like the main people who push HER, Mariah the scientist and Ella Mai as industry plants are fans of Victoria Monet, sza, ari Lennox, the main people who push Megan thee stallion, cardi b, Latto and saweetie as industry plants are fans of Bree runway, docheii, flo milli, cupcakke etc, the same applies to Jazmine Sullivan VS Adele or dua lipa VS rina sawayama, Rosalia VS kali uchis etc and this theory becomes more valid when the black/Asian female artists openly and candidly admit to dealing with discrimination in the music industry and honestly these fans are 100% valid tbh the only thing is they end hating and discrediting the female artists that are benefitting from the behind the scenes discrimination their favorite artists are dealing with when the main people who should be blamed are the executives of the music industry which 10/10 of the time are men obviously it just goes to show are complex and complicated the barriers different types of women deal with it in the industry as well as society overall

[@naomi.cannibal]

Completely agree. Like, are these women plants or just a reflection that our society values lightskin /racially ambiguous women, and often they don’t have to have the talent or credibility a black artist has? And then that still isn’t to say every non-black artist who has a career got off just bc of their skin color, because often they’re talented too. It’s just moreso the fact that the music industry isn’t just about music. It’s about crafting an image and that image is usually heavily influenced by our beauty standards

[@julianvv4427]

what you said about that it‘s easier to make music that becomes so popular that it turns influental rather than making music that is so GOOD that it just is influental is So True! Lana del Rey is the most influental artist of the last decade who singlehandedly changed popmusic‘s landscape in 2012 and opened door for billie, lorde, halsey, olivia, melanie & co. but she still isn‘t seen as hype or popular! many people don‘t even know her! and even less give her the credit she deserves! luckily some of the world biggest names in music just like taylor swift, the weeknd, adele, ariana grande, miley cyrus, or even billie eilish & olivia rodrigo all named her as a huge inspiration and someone they look up to!

[@abbytellezify]

i wholeheartedly agree with your conclusion, even though starting out the video definitely believing in the industry plant, you broke it down and i followed you right till the end. at the end of the day, there are nepotism babies and that shit is annoying, but “industry plant” is just implying the marketing is working how it ought to.

[@naomi.cannibal]

Yesssss!

[@stoneyhighhigh3677]

The industry is more like a society because everyone that's in the industry know someone..... nobody just happens to be in industry

[@giftedpurpose5369]

Cardi B is an actual industry plant. She was hand picked for success out of a garbage can (love and hiphop). She’s not talented, doesn’t write her raps and didn’t have “the look” . She’s had ghost writers since her mixtape days (cash flow Harlem and Brooklyn Johnny) now she has pardison Fontaine writing for her. Cash Flow Harlem literally said he had to convince labels to sign Cardi by saying “she’s the one to take Nicki Minaj down” There was literally a campaign “get Cardi b to #1 for the culture”. It was recently leaked BY A WELL KNOWN DJ her last song she dropped (hot shit) she and her label had a ZOOM meeting with over 200 radio personalities, and dJs about how they are going to push her song. Her views, streams and radio play is through the roof! She never performs live, never freestyles and is completely coddled by her label. All of her music is written for her. Billboard has changed rules so artist like her who don’t have talent , a strong fan base , or real start power can still collect accolades. A Grammy for an album that was full of reference tracks and pre written songs. INDUSTRY PLANT!!

[@puffball4484]

Yes she is the prime example of an industry plant. 100%. The one thing she does have is the charisma. You can't fake that. She is an easy viral sensation.

[@laneatylers5805]

You can literally stay mad cause Cardi ain’t going nowhere.

[@material-cheshirekhatter2413]

Nope stop hating.

[@material-cheshirekhatter2413]

@@ratedr6174 Some of the barbs did like Cardi, but most didn't. It's part of the reason why they beefed, the fanbases wanted them to after they clarified multiple times that they weren't beefing at first.

[@toastEDmrshmello09]

I have sense and I thoroughly enjoyed your offering. Thanks for writing this.

[@thehoneyasmr]

The Mariah and JLo situation is modernized by Nicki Minaj and Cardi B. Cardi was planted just to spite and knock Nicki down. She doesn’t write her music and her streams are bought. Fortunately for Mariah and Nicki, neither tactic ended them. They are GOATED and no one can harm them. I wish Nicki and Mariah would publicly reconcile, as they are two legends who withstood the test of evil. They have sooooo much in common. Great video!!

[@naomi.cannibal]

I agree. But their American idol shade was hilarious 😭

[@essiekins1673]

Legend has it Motola cries tears of gold every December 1st 🤣

[@naomi.cannibal]

I hope he does

[@Fergpal]

This is such a good video. Really well researched and put together 👌

[@naomi.cannibal]

I appreciate it!! Thank you

[@Gothboy95]

NSYNC had to go all the way across seas to start their career same with Backstreet Boys. They worked in a warehouse for hours and hours learning choreography and had to learn how to sing perfectly while dancing on point. Unlike industry plants now in days they don’t have to go over seas to gain popularity they just are immediately huge. Britney Spears started as a Mickey Mouse club house girl at 9- 11 years approximately. I know Britney was put in vocal classes, acting classes , dancing classes , ballet classes. At the age of 3 years old. Britney’s first performance was at her childhood graduation. Britney started by doing shows at local malls and Walmart as well. She was sent to work with Max Martian at the age of 15 years old. She performed for her record label and they signed her. Britney didn’t start off big it was a gradual rise to being number 1. She was touring with NSYNC and was opening up for them. Britney worked HARD lol I wouldn’t consider Britney a industry plant. Considering she didn’t win at the Grammys against Christina Aguilara for best new artist, remember she had the number 1 album 💿 that year as well. Also Britney worked at least 16/17 hours when she was only about 17 years old . If you look at the lucky behind the scenes mtv, she had no time for herself and even had to sleep on set because she was so busy working. Lol

[@Cosmosis9]

its not about how heavily they're promoted...as much as paying attention to what the artist represents, what type of lyrics they have, what they represent, that are influencing the masses....

[@MesRevesEnRose]

I think of industry plants as artists who are hyped by their label straight out of the gate. It doesn't seem like they had any organic rise to fame beforehand. Sometimes that initial manufactured mega fame transforms to actual mega fame like Britney Spears and Mariah Carey. But a lot of time it doesn't. I think it would have been interesting if you had covered more of the failed industry plants. For example, artists like Iggy Azalea, Rita Ora, and Camila Cabello who had been pushed for years by labels but it never translated to long-lasting fame and success.

[@downtownon7thavenue]

Based on this definition of industry plant Rihanna would be a plant. We have no background or history of her performing on her island. How did she come to America? 🤔 Another industry plant who I believe the industry wanted to destroy a certain movement in the 90’s is cash money records. Baby to be exact. I was watching a documentary about cash money and learned no limit records master P’s label accounted for 15 percent of all Black album sales in the 90’s. Regardless of what region rap was in Master P was able to still make a ton of money. Also he signed a deal for distribution that will never be repeated again. The industry wanted I believe to stop master P from making so much money so in comes cash money records from the same area with no real background per se on how they got money to start their label or any talks of how they got started in New Orleans. No one from New Orleans has come out since. Great video as always.

[@downtownon7thavenue]

@@jujubee6030 exactly. I would love to see a documentary about that

[@daisyslovebot]

now you’ve mentioned, i see that. i never thought about that before.

[@material-cheshirekhatter2413]

Yes we do, She came to the u.s after a producer held auditions and she got chosen and her family let her go to the u.s with him. She was signed to Jay-Z label after Beyonce met her and liked her. She introduced them, she auditioned for roc nation, got it, and she started to work with them since. There are plenty of videos that explains this.

[@downtownon7thavenue]

@@material-cheshirekhatter2413 prior to her audition what other talent shows or anything do we have? Beyoncé has tons of footage showing her rise to fame. Where’s Rihanna’s? 🤔

[@material-cheshirekhatter2413]

@@downtownon7thavenue I just told you, there was nothing before that, she lived normally and she auditioned and the producer liked her, her parent let her go to the u.s etc. She wouldn't have been where she is today without that audition.

[@syncopation0]

I believe the industry does plant artists to perform one of two functions: 1) to check a more established artist, or 2) flat out sabotage or replace that artist because they're either too problematic or have outlived their usefulness (i.e gotten too old, unattractive, etc.). I'll even add a third reason: white (light) washing. For example, I believe artists like Adele and Duffy were plants to replace Amy Winehouse due to her drug/alcohol problems and I think she was generally considered "difficult" to work with. Iggy Azalea and later Cardi B were plants to check Nicki Minaj. Word on the street is that Paula Abdul was a plant to replace Janet Jackson as a lighter skinned pop alternative to her.

[@servingcant]

This is the most nuanced analysis of this topic I’ve seen.

[@naomi.cannibal]

Thank you!!

[@angelkat333]

Being an industry plant is not a negative thing in itself. It doesn’t mean your fave didn’t work hard, nor does it mean they have no talent. All it means is that your fave has privileges and connections that other artists don’t have. There’s nothing wrong with using what you got, just don’t act like you didn’t use it. Don’t lie about how you were discovered on the street when your parent is the CEO of the label who “discovered” you. It’s perfectly fine to be like “I’ve always had a love for music, so I’m extremely lucky that I was born into a family in this business. I wouldn’t be where I am today without them and the opportunities they gave me.” Also, whenever an artist is willing to lie about something as serious as enduring poverty, it makes me wonder what else they’re willing to lie about.

[@artlikebread]

I am 46. This is a new term for me. It just sounds like artists who have development deals or are fast tracked. I think what might be bothering people is when they feel deceived. When radio was much more relevant, Clear Channel, a company that owned a significant portion of radio stations nationally in the US, would put certain artists in heavy rotation. These songs became popular because they were heavily played, not the other way around. This is a form of marketing. I have seen that sort of exposure happen for managed KZbinrs and other things as well. Interesting conversation.

[@dontworrybenappy6951]

Jennifer Lopez is no match for Mariah Carey. Tommy you lost.

[@yxngd7201]

I feel like men get industry plant more in rap not much in singers

[@julianuribe9734]

In a sense, one of the main reasons I don't really care about this issue, is because I don't see artists as mine and I don't follow them just because I feel this weird parasocial relationship that people feel with them. I don't care how they started or if they are as true artists as others, I just care about their art, their music and how they fit into it. People feel as if they should know everything about everyone just because they're famous and they believe they have to have this connection with the artist to enjoy their art. Even if they exist, as to the point you make about the label fabricating their story to make them see as if they were independent artists, it doesn't really matter, because in the end it is the label's job to promote their artist and they only do this because they can sell it to this weird people that feel the need to own the artist. I mean, they're all there because of their talent, persona and strength to actually become that big. The other thing is that people really like to root for the underdog and independent artists as if they are owed that fame, but it's just that sometimes they don't really have the talent and personality to be a famous artist. Because even if you're born in a family with well rooted connections, that doesn't give you talent and it also doesn't mean that people are actually going to like you and buy your art. Fame it's a game of luck. Sometimes you'll release a song that hits exactly the kind of sound people wanted At that moment (like Lana, Billy, Lorde) sometimes you'll release a song that will not become popular until years later (Like Lizzo) and sometimes you'll release a song that only a few would listen. This is not a job for everyone.

[@firethoughts5193]

Exactly

[@naomi.cannibal]

Really all I care about is are they talented and is their music enjoyable. Why would someone who’s truly talented and had the potential to have a good career NOT make use of any connections they might have? And if I don’t find the artist talented I don’t go attacking them or making accusations, I just don’t listen to them

[@gracefasiku6885]

This is the comment I've been looking for. Well said👏🏾👏🏾

[@intalextuals]

the memorial montage at the end is sending me

[@tashp1774]

People love to hate, its a toxic world we live in.

[@donovanclinton95]

Take away social media and streaming music and you’ll see who the TRUE ⭐️’s are. We need to go back to the sound-scan era.

[@itzelrios5118]

This video was SO GOOD. I have been binging all of your videos. The way you talk about music and pop culture is so engaging...I feel like i'm always learning something new or thinking about something in a different way, and it's so fun to watch!

[@naomi.cannibal]

Thank you!! Glad you liked it 💕

[@nevokcovers6662]

The music industry is super tricky. There are so many factors that go into the plummeting or successful career of singers with records. There are some record labels that are just very good at marketing and have a higher level of recognition among the public compared to other labels. I think it's a matter of high marketing, a higher chance of gaining public attention and the amount of style and vibe that will resonate with the general population. I don't think it's always intentionally done by the stars as far as being an industry plant. I think it has to do with the need for success or not truly understanding what the people over their label are doing to gain them this popularity. ( I love your channel! Your videos are so well-formed and concise while also being incredibly entertaining.)

[@ADyani6]

Interesting. Most of the industry plants I thought of were men. I thought an industry plant was a watered down or whitewashed version of another artist (Vanilla Ice, Snow, Sean Paul, Elvis, etc). Also, these artists have a lot of controversy or does outlandish things to maintain their career.

[@ericacaines2529]

These are good examples of plants. I was a bit surprised seeing Sean Paul, on your list, but truth be told there are so many reggae and dancehall artist that can out dj him, but his Jewish family had the power to put him on and above the others.

[@thaddaeuselliott3884]

If you want an example of a pre-internet Industry Plant, it would be Milli Vanilli. Literally nominated for and winning Grammys when it wasn't even their voice. People in the comments naming like Motown Artists, Mariah, Britney, etc. as plants don't understand what the term means or what music labels are for.

[@lm3461]

I was looking for someone to say this. Milli Vanilli is a prime example of an industry plant. Honestly, I still listen to Milli Vanilli but I also feel like anyone could've sang those songs. It was their looks that sold the group.

[@zahreea9593]

I wouldn’t consider Mariah a industry plant

[@Heroliesinyou]

Even if she was , she's got the talent to back her up.

[@evelynn2790]

i mean like............ talking of mariah i born in 91... and and i just discoverd her around the song Boy.. and i loved her and just befor year i found about her old old old song and omg what TALENT even if they twick her voice or wht not... shes truly star like omg her songs sends me to another places like no other artist can and lipsinc to her song omg what pleasure :3

[@angelakiprevski7352]

honestly i feel that at the end of the day it's all just marketing (grew up poor vs born rich; made music in their bedroom vs. auditioned; good girl vs bad girl; sex symbol vs princess). the whole point of companies is to market their artists. obviously they "appeared out of no where" since their promotional period just started people are just (mostly) conflating nepotism with "industry plants" when in reality every artist that has a big label backing could technically be industry plants. just my two cents lol

[@naomi.cannibal]

Yes good marketing and some people hit the birth lottery