Don’t Use This Facebook Ads CTA!

Wondering which Call To Action (CTA) you should use in your Facebook Ads?
A lot of Facebook advertisers get this wrong.
Using the wrong Facebook ads CTA can have a big impact on your results.
If your audience doesn't feel the action you are asking them to take in your Facebook ads is the appropriate next step, you are likely to put them off.
In this video, I explain exactly which Facebook call to action button you should use...
And how to tailor your Facebook ads call to action selection to your business.
#facebookcalltoaction #facebookadCTA #facebookads
OTHER RESOURCES:
The 11 Facebook CAMPAIGN OBJECTIVES Explained in 2021
• The 11 Facebook CAMPAI...
Should You Run Engagement Ads First on Facebook?
• Should You Run Engagem...
How To Build an EMAIL LIST With Facebook Ads in 2021 (STEP BY STEP)
• How To Build an EMAIL ...
STOP Using The Wrong Facebook Ads Conversion Event!
• STOP Using The Wrong F...
Facebook Advertising Psychology - How To Guarantee Success
• Facebook Advertising P...
**************************
BECOME A CHANNEL MEMBER. Members of my KZbin channel get added perks including priority reply to comments. (This is a big deal if you've got questions for me).
You can find out more here: / @benheath
**************************
FREE WEBINAR: You can watch my free webinar called "3 Killer Facebook Ad Strategies To Double (or More!) Your Revenue" here: event.webinarj...
**************************
Join my free FACEBOOK ADS MASTERMIND GROUP here: / 483271052092516
**************************
Interested in our DONE-FOR-YOU FACEBOOK ADVERTISING SERVICES?
If you have a Facebook ads budget of $3k per month or more, we'd love to speak with you and discuss how we can help you achieve fantastic results.
You can book a free 30-minute strategy session with us here: www.leadguru.c...
**************************
FREE Facebook Ads Webinar:
The ONE Facebook Ads Technique That Will Supercharge Your RESULTS!
Watch it here: event.webinarj...

[@BenHeath]

Thanks for watching guys! Let me know what you think in the comments :)

[@aliahmed-vm6qo]

A Black Friday sale guide would be awesome!

[@sujitg31]

Thanks Ben! Can we test three different CTAs in three different ads under the same ad set to understand which CTA's works best in case of a Direct offer ? Thanks in advance

[@BenHeath]

Yeah sure :) I'm a big fan of testing like that

[@CEPQS]

Great video Ben, thanks a lot. I believe that based on what was discussed in the video, I'm gonna go and change my cold audience ads to learn more and retargeting ads to shop now as I'm selling an online course.

[@BenHeath]

Awesome - hope it helps :)

[@AndreaPrincio]

Thanks for the amazing video Ben! These are very valuable tips and I'm surely gonna follow your advice about CTAs! 😃

[@BenHeath]

Best of luck!

[@riadghellab9829]

Great Vid , the science of compliance= social psychology = indirect Commitment = CTA This was really helpful, thanks Ben

[@BenHeath]

Glad it was helpful!

[@akrmeen2007]

You are right Ben go directly to main OBJECTIVE (buy now... Etc), Do you see a difference in the reports between regular pixel and event Vs API?

[@BenHeath]

Glad you think so. Yes there usually is - although hopefully it's not too great.

[@usahumor8]

I like this video ! Good job and very easy to use thanks!!

[@BenHeath]

Glad it was helpful :)

[@dustnspace]

I think they got rid of the option to have no buttonn which is very uncool if you have it built in to your creative video. The whole ad should be clickable I believe. Any knowledge on how not to have that on there? It really messes up the ad creative I paid good money for.

[@teodortonev9312]

Hi, Ben, appreciate your content. I have a question. So I am currently running direct offer campaigns (Promotional mass products) to a cold audience and am using the 'shop now' button. I am noticing an increase in CPC and low-clicktrough rate. Is it a good idea to test the learn more button? I am thinking that because its a cold audience the CTA should be 'learn more'.

[@BenHeath]

Doesn't hurt to test :)

[@goratachamme6961]

Would like to know how to change it on the new experience

[@jacobpearson100]

Ben, great video as always. What if the objective we want is purchases, but we’ll never be able to get out of learning limited because the budget won’t allow? I know you said we should teach FB to get purchases, but it seems impossible to get enough data that way. Talking about $50/$100 a day budgets. Thanks in advance.

[@BenHeath]

That scenario isn't perfect but I would continue under it because you won't see better results from a different set up. Increasing the budget to get more conversions is likely to increase your cost per conversion. I wouldn't scale just to get out of learning limited.

[@jorisruckert2728]

Quick question: Facebook states one should use the action you want people to take. So most of the time thats gonnna be a shop now or sign up. I would think Facebook first shows the ads to people that would convert on that action aka button. Or is this only on ad set level in targeting? Your explanation sounds legit and Im definitely going to try this out. Would love to see a response from you Ben

[@BenHeath]

I think what you have described there is a difference between theory and practice. We've tested this a bunch and you can certainly scare people off.

[@pharhadsaeed1]

Hey, now, I have faced a problem in my Facebook page, it says invalid value field for CTA type, and I can not post like before. What shall I do?

[@aidan9060]

Me too, it's says origins value field is not valid for the MESSAGE_PAGE CTA type

[@djcapr]

Hi Ben, thanks for all the excellent content on your channel. I have learned SO MUCH. The organization that I work for has several people who have access to run ads on the account. One of them ran a number of ads that ended up getting the account disabled even though no policies were violated. I ended up getting the account re-instated, however, every single ad that I run gets auto-rejected, doesn't matter what the ad is for, what the copy is, they ALL get auto rejected. I then request a review and they all get approved. How can I get out of this process of ads being constantly auto-rejected?

[@BenHeath]

Hi Andrew, glad to hear it :) That scenario really sucks - I think time will help. The more you have ads that do get approved, the more likely you are to be taken off the 'disapprove everything straight away list'. There may also be something in the copy that's consistent across your ads that's getting flagged. I'd have a really good look at that.

[@AshniDave]

Hi! The Call To Action buttons are not appearing when I upload a video - is this a new change?

[@WinstonCrosbie]

Thanks for the tips

[@BenHeath]

You bet

[@J_J_J_J_J_]

Hey Ben I have a question regarding daily budgets in a CBO Does the start time of a campaign matter or will the algorithm spend accordingly during the times it believes are the best to get results?

[@BenHeath]

Not anymore - it used to make a difference, but we don't see it have an affect now.

[@christianyogaworkout]

Ben, should I keep LAL audiences and interest targeting audiences in separate adsets and not combine (add to my stacked LAL) them? Or, should I have in same campaign using CBO? Do audience sizes need to similar so FB doesnt favor larger audience? I have a few Target interests audiences that did well in testing and not sure what to do with them. I have a stacked LAL adset with retargeting adset in cbo campaign and not sure where to place these new proven interests audiences. Any advice appreciated.

[@BenHeath]

Hi Rhonda, yes I feel that it's best to keep them in separate ad sets, but the same CBO campaign. Don't worry about audience sizes being similar. I would create new ad sets in that CBO and add the interest targeting options into those. Don't run more than 5 ad sets at anyone time though.

[@johnkaya]

Ben Heath = 🐐

[@BenHeath]

Thanks a lot :)

[@playingeleven1728]

Which is good placement for logistic services..Today is 1st day of my campaign and 80% of ads are placed on video feed & instant article..Is it good or should I make some changes to it?I am running reach campaign

[@BenHeath]

You won't go wrong with the feeds :)

[@AcesizOfficial]

Gems 💎

[@BenHeath]

Thanks a lot.

[@dominik.szewior]

Why "no button" is bad? I use it to write longer and more attractive headlines...

[@BenHeath]

A lot of prospects won't know where to click if you don't - this isn't a problem if you have a tech savvy audience.

[@chandan5211]

Wall and your nose both are red.