Better offer: 1. Better product/service 2. Better price 3. Faster delivery/installation 4. Ongoing support and maintance 5. Better payment plan 6. Better bundles 7. Better design
@FlowerRFabulous2 жыл бұрын
You’re the first one to not waste my time and to actually be HONEST. Every sentence you say is packed with information. THANKS
@jerry-suhrstedt2 жыл бұрын
Ben, I agree, agree, agree. I've been a marketing consultant for over 25 years. Once had a client with a local wine shop where customers could make their own wine, have a wine label designed and then purchase a case of wine they felt proud of. They could brag to their friends that they made the wine, bottled it, and it even had their own name on the bottle. Cool concept. So we had a party to do some wine tasting with local business owners. Every single person at this focus group poured the wine down the sink! Even though the wine was free, they didn't even want to take any home. In other words, the wine store's offer was very bad out of the gate. So now I had to have a conversation with the wine store owner how no amount of marketing, discounts, nothing would allow him to be successful. I told him that he had to go back to the drawing board, do some serious research and really learn his wine-making craft. And fully understand "HOW" to make quality, good tasting wine. He still didn't quite understand what I was telling him... so I told him that your wine tastes like dog crap. And no amount of gimmicks are going to get you repeat business. 🤣🤣🤣🤪🤪🤪
@OleStrandMarketing2 жыл бұрын
Thank you for sharing this Ben! However, I’d like to add something on to this. There’s a lot of honest and non-scammy ways you can make your offer be perceived more valuable. No matter what you’re selling, you should understand the physiology of your dream client or customer and communicate accordingly in your Facebook ads. In my personal experience this has made a huge difference for most of my clients 😊
@BenHeath2 жыл бұрын
Thank you for sharing too :)
@SocialMediaExecutiveLtd2 жыл бұрын
Great tips Ben, I particularly liked the bundle idea. Another really good tip is to make sure their Facebook page that the ads are running from looks professional and has a number of good reviews. I know when I go to make a purchase now on Facebook I always check the Facebook page to make sure it's an established and recommended business as I've been stung in the past from dodgy businesses that quickly create a business page and start advertising.
@BenHeath2 жыл бұрын
Thanks for sharing :)
@SocialMediaExecutiveLtd2 жыл бұрын
@@BenHeath you're welcome, thanks for sharing your content it's really helped with my recent ad campaign. I've just finished working through your online course too, I highly recommend.
@DehleezRealEstate2 жыл бұрын
I always watch your video from Pakistan . I am following you from 1.5 years . I have learnt so much , Thanks man for this valuable content . Please make a video on Whatsapp ads!
@BenHeath2 жыл бұрын
Glad to hear it - thanks for letting me know.
@photoeducationbydaniel2 жыл бұрын
I think if 90% arent working then it's likely the platform ripping people off ;-) I'll give you a perfect example. I had a trusted facebook business page with a over 44k followers and ran ads for 1000's of dollars each month and the performance was sub par! I had maybe 1 or two purchases from running these ads. I lost that access to my facebook profile and the business page and had to start over again. I stopped running ads and just posted to my new page and pow went from 1 or two purchases a day to 6-8 purchases a day without any ads. I personally think facebook are seriously ripping people off in terms of ads
@Darrenjoneshd2 жыл бұрын
Hey Ben great stuff! and a good point on that trust factor when you are relatively new, especially with a service-based offering like coaching. Do you go with an awareness campaign first then a conversion?
@BenHeath2 жыл бұрын
Thanks Darren. I would usually do something similar. I detail it in this video: kzbin.info/www/bejne/eHuqeplolM1jl6s
@mounaimeelkhaldi98612 жыл бұрын
One of my favorite youtubers, thanks for the great content! Sharing is the key to success 🙏🏻
@BenHeath2 жыл бұрын
I appreciate that!
@clyclenggg2 жыл бұрын
How come you provide so much value into your videos? You’re a treasure Ben!
@BenHeath2 жыл бұрын
Thanks a lot :)
@amagdenovski2 жыл бұрын
Incredibly informative, as always! Thank you so much, Ben, you never fail to deliver.
@BenHeath2 жыл бұрын
I appreciate that!
@eliraner12 жыл бұрын
I think this is the best advice I've ever received! I'm shocked that this video is not the number one watched Just amazing
@BenHeath2 жыл бұрын
Glad it was helpful!
@drivenbyseb2 жыл бұрын
Hi Ben, would you recommend each ad set to have one individual interest or several within one ad set? I have been adding 10 interests within one ad set and have been getting decent results. I spoke with a Facebook agent and that’s what they recommend. Is there a better way? For example, just having several different ad sets with just one interest? Thanks.
@BenHeath2 жыл бұрын
I like to use one ad set per interest. That way you know exactly how each targeting option performs and can adjust your campaigns accordingly.
@jamesfeng73792 жыл бұрын
Same experience, but ultimately dependent on adset audience size
@IASvideos2 жыл бұрын
Hey Ben, please answer my question. What’s the minimum per day budget to target USA audience? We have tried setting $ 20 per day but on the first day the campaign ended up attracting just 2 clicks and 150 impressions. It didn’t fetch any conversions. It’s working fine with India targeting but not USA.
@juliuspreloznik72362 жыл бұрын
That’s due to high competition. You need to up your budget
@BenHeath2 жыл бұрын
You can start with a budget like that but it is going to take a while. With just that many clicks, I think you need to improve your campaign. Make the ads more engaging, the offer more enticing, etc.
@chetnasangwan27312 жыл бұрын
Hey! It was an interesting video! I've just started drop shipping. I'm facing an issue with my facebook ads. There are "5 website purchases" but no sales/orders yet. It's been 2 days since I launched my store. I'm not able to understand what does it mean? Thanks!
@jhonsanchezv Жыл бұрын
Thanks so much for these videos. They have helped a lot to get better results in my company!
@BenHeath Жыл бұрын
Great to hear!
@euniceamede Жыл бұрын
Thank you for the detailed training.
@BenHeath Жыл бұрын
Glad it was helpful :)
@malikamoutana27112 жыл бұрын
Heyy ben thanks for ur videos it's really helpful I'm beginners on Facebook ads my problem is when I run a campaign I see results only on the first 6 or 8 hours after doooown , thanks again
@BenHeath2 жыл бұрын
Thank you very much. I'd check out this video which should help with that: kzbin.info/www/bejne/bJCci3ZjjNiIabs
@tazeenahmed87622 жыл бұрын
Hey Ben, can you please let me know whether I should keep my audience in ad set level broad or specific? If broad then how much? Like 600,000 is good or it should be more broader?
@BenHeath2 жыл бұрын
Hi Tazeen, I'd check this out: kzbin.info/www/bejne/rIqoioB6mteiesk
@abidhassan25412 жыл бұрын
which boosting strategy will work better for mens fashion and accessories page ? what should be the least minimum budget ?
@BenHeath2 жыл бұрын
Hi Abid, first off I wouldn't boost. I'd do this instead: kzbin.info/www/bejne/j2SYY5qGq66AeJo
@abidhassan25412 жыл бұрын
@@BenHeath Thank you for your suggestion 🖤
@satyanarayangangatade99182 жыл бұрын
Thanks for this video Ben it was really helpful & will try to apply whichever tool is applicable for my client's business.
@BenHeath2 жыл бұрын
Glad it was helpful!
@ayathamed4077 Жыл бұрын
You really kno what you talk about! perfect content and information.
@martinamoller3578 Жыл бұрын
Dear Ben, thank you for all your amazing videos. How would you however create a good offer if you work in healthcare and you're not allowed to do it by law? we are a dentist clinic and are allowed to advertise that we exist but not to make discounts or offerings, which ofc wouldn't make sense also. We try to advertise through good imagery and storytelling/testimonials. What would your suggestion be here? thank you
@sumaya57632 жыл бұрын
thank you .. so valuable info
@BenHeath2 жыл бұрын
Glad it was helpful :)
@alirahman28452 жыл бұрын
Thank you for sharing this Ben! Really helpful video
@KarolisRudelis2 жыл бұрын
Interesting background :D
@josephphilipcoaching19962 жыл бұрын
Thanks for your consistent valuable videos. I appreciate you Ben.
@apmtv30442 жыл бұрын
Ben have you done a video on CAPI
@svetlanavujaklija56342 жыл бұрын
Nice content here 👌 I want to ask, what is the best way to get back my FB page (score is 1.7) do I need to create a new one, and can I get my post ID on the new one for advertising. Thank you
@flankinator5752 жыл бұрын
This is a page restricted because of low costumer feedback. It is very hard to get it running again, but if u want to try, I have a working solution. Worked for me at least 4-5 times.
@svetlanavujaklija56342 жыл бұрын
@@flankinator575 yes please, can you share this solution for me?
@BenHeath2 жыл бұрын
Thanks a lot :) Your bet bet will probably be to create a new one I'm afraid.
@svetlanavujaklija56342 жыл бұрын
@@BenHeath thank you a lot. And can I use then a same post ID from old ad creatives?
@davidallen84042 жыл бұрын
Hi Ben. Great videos, thank you. Off-topic question - how can I find out which campaign ad targets performed the best? Can't seen to find the answer anywhere. Have you got a video that deals with this subject? Thanks in advance.
@BenHeath2 жыл бұрын
Thanks David. Are you talking about targeting at the ad set level? In which case you just need to navigate to the ad set level and you'll see that data.
@davidallen84042 жыл бұрын
@@BenHeath yes, that's correct. I'm looking at the ad set level 'Charts' and 'Inspect', yet I can't seem to find a breakdown of my target performance. Sorry to be a pain.
@mrpoppinsandco2 жыл бұрын
@@davidallen8404 you can't find out which audience performed best unless you have one audience per adset. if you have multiple interests in one adset then no way to tell.
@davidallen84042 жыл бұрын
@@mrpoppinsandco I get it now. Thanks for the info. Much appreciated.
@rachedkotti60142 жыл бұрын
Hi, when i want to advertise, I put in my target audience the UK, all genders and age between 18-35 and the estimated daily results is maximum reaching 2k. Do you have any idea please why it is so low? Is it related to ios14? Any solutions please?
@mostakimursaki35812 жыл бұрын
Thank you Ben. This video is a gem.
@technoarabs2 жыл бұрын
one of the best videos, thanks a lot
@BenHeath2 жыл бұрын
Glad you liked it!
@ODaughterofZionMinistries2 жыл бұрын
I increased my revenue over 150% last year. All fb ads and emails that’s it.
@BenHeath2 жыл бұрын
Awesome :)
@Jaguar16122 жыл бұрын
90% Facebook campaign fail? Damn, I don't want to run ads on platform which doesn't work for almost all advertisers.
@BenHeath2 жыл бұрын
Jesse, that would be true for all online advertising platforms. All the spoils go to the very best. Also, there's a big difference between 90% of ads failing and 90% of advertisers. A lot of the Facebook ads we test don't work, but that doesn't mean the campaigns don't work because there are others in there that do.
@Jaguar16122 жыл бұрын
That makes sense. Thanks for clarification.
@thebestone28132 жыл бұрын
Ben, how to learn digital marketing core basics?
@BenHeath2 жыл бұрын
I'd start by educating yourself with videos like mine and then get practicing :)
@thebestone28132 жыл бұрын
@@BenHeath you don't have videos about marketing, do you?
@johneso2 жыл бұрын
How can I increase my Facebook daily ad budget without losing my ad data such as likes, comments, and shares?
@sushilrawat10572 жыл бұрын
Hi Ben Need a help for an ad i am running for Canada client.
@flankinator5752 жыл бұрын
Awesome content as always 🥰
@BenHeath2 жыл бұрын
Thank you very much :)
@BenHeath2 жыл бұрын
WATCH ME - CREATE CONVERSION CAMPAIGNS kzbin.info/www/bejne/fJqsYpiVet-YmJo WATCH ME - FIND GREAT TARGETING OPTIONS kzbin.info/www/bejne/l6C4i4xvgLx1pdU
@sujitg312 жыл бұрын
This video is immensely helpful.Thanks Ben
@BenHeath2 жыл бұрын
Glad it was helpful :)
@fryderyku2 жыл бұрын
Great as usual
@BenHeath2 жыл бұрын
Glad you think so :)
@solomonaregbe9994 Жыл бұрын
Thank you Ben
@BenHeath Жыл бұрын
Happy to help :)
@ShayMor_Marketing2 жыл бұрын
Thanks Ben , as usual quality content.
@BenHeath2 жыл бұрын
Glad you enjoyed it
@ba2unzionline7662 жыл бұрын
Facebook ads have made worse than i was! Im thinking of quitting😑😑
@realcorkdan2 жыл бұрын
higher aov is the way to go ✅
@eugeniamikulan33282 жыл бұрын
But this is all based on a client that is very careful with their money... What if I'm selling an e-commerce product for people who don't care do much? My product is premium dog accessories
@timyau93882 жыл бұрын
Ben, face the fact, facebook conservation worse than before a lot. Talk other channel promotion early.
@Ravizzoni2 жыл бұрын
Hi Ben! I’m almost deciding about my first offer for making money. As a songwriter and arranger who posts covers the options are Patreon plans, a course or affiliate for equipments. Does any of these three sound like an easier way to start? My official channel has over 500 subscribers, 20 music videos, a year of duration and 37K views in total. I love watching your videos! Thank you for sharing a lot of free and useful info!!!
@BenHeath2 жыл бұрын
Out of those three I'm most familiar with courses. That's what I'd start with :)
@Ravizzoni2 жыл бұрын
@@BenHeath okay! Thank you for the suggestion!
@blossomark66192 жыл бұрын
hI ben thank you so much for all the detailed videos , i am new business and want to increase followers and likes etc for trust factor , which video would you recommend for business like me to watch to increase followers and for brand awareness. thanks
@emonbhuiyan40342 жыл бұрын
Good tips but too long on unimportant stuff. For first 3:20 minute you kept repeating one sentence. Good offer is important. Which by the way is not an innovative idea. Yet. One to two sentence was enough. Not a couple minute long.
@filip_funnels Жыл бұрын
great
@BenHeath Жыл бұрын
Thanks
@StavrinosEstatesCy2 жыл бұрын
can you teach me about facebook ads.?
@BenHeath2 жыл бұрын
I do offer 1-1 consulting sessions. You can find out more here: www.leadguru.co.uk/consulting-sessions/
@StavrinosEstatesCy2 жыл бұрын
Dear Ben What is the cost for one to one?
@exposu2 жыл бұрын
Don't you think, Ben, that if you don't have a reasonable following on facebook or/and instagram no matter how good your ads are you won't sell much. In the end don't people buy from you if you have social proof and trust?
@tbd50822 жыл бұрын
I bet most people won’t click to your Facebook page
@MrMadinah2 жыл бұрын
Lfs
@alexfroloff63532 жыл бұрын
Briliant
@BenHeath2 жыл бұрын
Thanks Alex :)
@simplyInvent2 жыл бұрын
Fourth
@shalumonsam2 жыл бұрын
Third
@ashutoshkumarshukla39262 жыл бұрын
Second
@thisladybehaves2 жыл бұрын
Hi Ben, do you have a video about how to make an ad on how to get your first sale for a very new website? - if conversion events are all red dots still.