Dragons Couldn't Buy This Advertising Concept For £1M! | Dragons' Den

Mark Greenhalgh, Managing Director of 'Cabtivate Media Limited' is looking for £450,000 to proceed with their national rollout but Simon Woodroffe has had the pleasure of being in one of Mark's cabs and it didn't go too well...
Season 1, Episode 6
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #TaxiPlease

[@TechGamesAU]

I’ve been in a taxi with a screen in front of me which I couldn’t turn off. I couldn’t stand it. I’m paying for a taxi service, I don’t want adverts in my face.

[@shikshanhindi8769]

Like u tube

[@DarthScosha]

You should be more concerned about what these companies are doing with your data.

[@mcnattmc]

you clearly havn't been in a Vegas or NYC cab then! this exists today!

[@epargnepension2262]

I think it already exists in some public toilets in some countries.... -_-

[@mctixe7792]

refuse to pay, say that u payed via watching the add.

[@Voicist]

Mark: *Has terrible problems describing his business.* Narrator: _"Mark is having terrible problems describing his business."_

[@Staplegunner]

Narrators face: :D

[@markvega5036]

Oh god, I worked for this fella selling that product.

[@sukhoi3572]

That is what narrators tend to do, narrate.

[@msstarlight4770]

@@markvega5036 oh wow, that can't have been easy.

[@msstarlight4770]

I know, right?! It's hilarious how they edit & narrate these, most of the time. 😄😄😄

[@kanegardner6346]

Peter was so proud of himself with that “Cabtivating” joke at the end lol

[@NeoDragonEWW]

0:42 "....directly to passengers who are captive.... " hahahaha

[@MakerPeaceThe]

😂😂😂😂 that was hilarious

[@lovejoy4559]

Peter actually said he’s, ‘Not definitely not going to be in investing!’ So Im still hopeful! 07:10

[@vegantina6565]

7:12

[@SimulatorWhiz]

A more accurate quote - "I am not, definitely not going to invest"

[@jamesm9522]

Daily dose of Dragons Den. Cheers.

[@jakehibbins6000]

Daily dose 7 months later...I think they nearly done the lot. 😗

[@ssingh8166]

I like pie

[@ListerLanius]

Back here for Duncan and his facial expressions 👍👌

[@tome2648]

I wish Kevin Bridges’ Dad all the best going forward

[@jamesscholes2380]

Hahaha mate I thought the same

[@pinball2k6]

Lool

[@EarlSquirrelsonn]

Gewann Andy

[@anubusx]

😄😄😄

[@davidbrown5628]

😂😂😂😂

[@mindymantle]

It makes me sad when people put everything into a business that fails, but so many of these pitches are just so fucked from the get-go.

[@oliprj8676]

Half the time people would rather chuck money into a ridiculous idea and call themselves an 'entrepreneur ' than go and get a job

[@stevechristie2569]

@@oliprj8676 I set up Edinburgh Wedding Cars in 2010 and it's never made more than about £1000 a year. Bahahaha.

[@Bike_Lion]

@@oliprj8676 - I don't entirely agree. Taking risks can be a good thing, and often there's no way to know for sure if an idea is gonna work or not without giving it a try....The problem though is when people continue putting in more money on a failed idea because they don't want to admit that it's failed, cut their losses, and move on to something else.

[@Anna-mq4qr]

I don't know why but when the narrator casually said: 'after having torn mark to shreds, Peter Jones is out.' I could not stop laughing.

[@peterd788]

It went bust in 2010.

[@TechHouseEssentials]

@@zgpm7031 How is he negative? plenty of people who watch these episodes like to know how that company is doing, facts don't care about your feelings mate.

[@toproudtooadmitmitsake1842]

@@zgpm7031 You're weird...

[@jamesdettmann94]

@@zgpm7031 go and live in your fairy dream world if u like but in the real world things don't always go to plan. Is it negative to state that george floyd was unjustly murdered, or is it helpful to understand the problems in our society? I would argue the latter

[@hurricaneheli79]

@@zgpm7031 Explain how that was negative.

[@hick3y156]

@@zgpm7031 I'm sure he would of gave positive news if it was still in business pal xD i don't think Peter D had any say in the matter though fella

[@thejuiceweasel]

3000 ads a day? Yeah, you can tell this was filmed the year before Adblock came out.

[@namnack]

She just pulled that figure straight out of her ass.. You wouldn't even reach 3000 if you were watching free porn all day without adblock..

[@somerandomguywastaken]

Tbf she did say "messages" so that includes real life ads etc and it's not too ridiculous that way

[@namnack]

@@somerandomguywastaken Like they have them posted all over the office where I would normally sit all day. It's total BS...

[@Zauchi]

@@namnack funny though cause according to articles online it's between 4000 - 10,000! the average person would see around 5000. Though it prob depends on what type of life you live but if you go out more and/or work in the city you would see advertising everywhere you look, on buildings, busses, trains, then you may listen to the radio, or hear advertising in the streets (via radio or themselves), billboards, posters, flyers, and even friends talking about products. Then you go home, TV ads, internet ads. (etc)

[@MsMaryPatricia]

It amazes me in this day and age the amount of people who still don't know about Adbock.

[@jay-]

Voice out of the silence : "Mark is having terrible problems describing his business!" You don't say!

[@SaveWesternCivilisation]

"So taxi drivers have a problem with Mark's system and passengers can turn it off" Hahahahahahahahahahahahayeeheehee

[@theovolz3073]

Doug Richard: this wont work. Entrepreneur: you can watch videos of teenagers being spanked... Doug Richard: I’m in!!

[@cockpiss9260]

😂😂😂💀💀💀

[@carolcurtis1573]

😂😂👏

[@shawnurch8755]

Only just heard about this. Can’t watch dragons Den the same way now. Never liked dough anyway, explains why

[@CEEEEEEEEENA]

well he was proven innocent in court , sooooo

[@theovolz3073]

@@CEEEEEEEEENA he most certainly wasn’t “proven innocent” in court. He admitted in court that he had sexual relations with the 13 year old girl. What got him off the hook was that he thought she was 17. He clearly has a thing for younger girls.

[@StopItyouInbred]

If I got into a taxi filled with ads I’d pull a Jenny and say I’m out

[@gspecial3778]

Just when I thought there couldn't be any more good ones lol

[@matan8074]

@Dean M but it would not be cheaper, they would just make more money.

[@AlphaCentauri24]

@Dean M Ads make price expensive because YOU have to pay for the ad expenses for the product too.

[@Ludak021]

yes, you get into taxi, and look at advertisements on 1. your phone 2. outside the taxi on buildings, billboards.. 3. on your clothes 4. ...

[@toproudtooadmitmitsake1842]

@@AlphaCentauri24 Not really, the more customers a company has to serve the better, they cna then cut costs in manufacturing resources, ads are a small price to pay.

[@dopemusic6414]

I want to take this moment to appreciate my school teacher who said I would end up working at McDonald's....I start tomorrow 🙌

[@brogamal]

Hahahahahaha goodluck

[@hammadzafar8029]

In this economy, your killing it.

[@Soarific]

matt tim you’re

[@wooka]

My sister started working in McDonalds straight after she finished high school. She’s still working for McDonalds now, 3 years later... however... she’s the manager of 4 stores in one franchise! She’s earning upwards of £60,000 a year!!! So yeah... you go girl/boy😂! Go work at McDonald’s. It’s not bad.

[@TallulahLaGhash]

@@wooka your 19 - 21 year old sister is on £60K after only 3 years at McDonalds? This being her first real job after high school? Doubt.

[@jamesc2232]

It's funny to look back on these kinds of ideas for taxis now that Uber and Lyft exist. Sometimes I wish they would put the year of the original pitch somewhere.

[@wooka]

This company dissolved in 2010 so I’m guessing this pitch was 2009 considering he was loosing 6k a month

[@SiLoMixMaster]

@@wooka Early 2005 is when this originally came out. Simon left the show in 2005 so it has to be that year.

[@VanlifewithAlan]

I met someone with the same idea on a train in 2004.

[@TallulahLaGhash]

First rule of public transport: don't start conversations with random passengers, it's never good

[@gustamer4868]

Early Dragons Den were so melodramatic whenever an entrepreneur had trouble speaking from nerves.

[@daviddeida]

Well they certainly cut him him done to size..Ended up 2 feet tall.

[@creamsoda5492]

only the people who watch til the end will understand...

[@JonasHamill]

I was not expecting him to be that short. I was quite taken back

[@MsMaryPatricia]

@@JonasHamill Me neither. But Evan is quite tall.

[@1998Matthias1998]

The pitch already had me in tears, then the interview after came and it turns out he's a freakin imp 🤣😆

[@christinebartmann7252]

Whoever you are down loading theses Thank You, I love watching Dragons Den,

[@sadikmeah4057]

Woodruff shouts HEY WHERE YOU GOING I HAVEN'T FINISHED!

[@James-oo1yq]

The next guy did make money...just like the Dragons said. Millions! And continues to grow all over the globe

[@caitlinlindsay8418]

The company has dissolved….

[@jojokoko1569]

“Having torn mark to shreds” 😂😂😂

[@paralogical]

Taxi! for Mr Greenhalgh!

[@thedunyadoneya2628]

Strong austin powers vibes from the title...

[@oliprj8676]

Oh behave

[@1yearago491]

And from Rachel Elnaugh's face?

[@TallulahLaGhash]

I misread this as "strong Autism vibes"

[@Cachicochip]

These old first episodes were brutal, no "take it easy... pause to breathe for a second... take your time..." from the dragons, and the camera smack-dab on your face while you have an anxiety collapse. Oof......

[@samgrimshaw388]

I love these old episodes. Like time capsules

[@M0RLEY]

"Having torn Mark to shreds, Peter jones is out" hahaha that's so funny.

[@priscamolotsi]

In 2020: A lot of taxis in Japan, (particularly in Tokyo), have small TV screens stuck on the headrest of the front seat. All they broadcast are adverts, over and over again. But they have no audio and are very short. Very repetitive too. Watching them does make a boring ride a little more interesting. Companies pay a massive amount for this advertising space.This guy is a useless salesman. His pitch and attitude were awful. His idea was very good.

[@mauriciosl]

That's why one of the dragons said he was ahead of his time, today this cost very little to make and mobile networks have way better coverage and bandwidth, he would be having profits with the same turn over.

[@jw801]

@@mauriciosl True and true. Oftentimes businesses will delay a product simply because the market isn't ready for it yet.

[@fiswis2]

Aah, peters old teeth before he had his porcelains fitted

[@jonord84]

🤣🤣🤣

[@exorc304]

Hope everyone has a great day today and a great end to the week 😌❤️

[@sophiablank325]

These are in many many London black cabs now and in every single taxi I went in in Japan

[@stevechristie2569]

Sophia b u under 35?

[@domainadmin9905]

"Having Torn Mark To Shreds" *Savage*

[@Surpisemofo]

The guy didn’t know his business, his figures and couldn’t give a convincing answer in his business’s defence... useless

[@Peace86535]

He made a real mess of that presentation. He couldn’t tell them how they could make money but wanted them to invest???? Failing to prepare is preparing to fail.

[@MsMaryPatricia]

He also said he was making 120k a year but that was turnover, not profit. He really was unprepared but I'll let him off because it was the first series of the show so he didn't know what to expect. I've no sympathy for people later on who go in and don't know their figures when they could watch previous episodes to see what to expect.

[@montelvontaviouspore]

What is it with season one entrepreneurs... almost every single one of them fumbles their pitch lol

[@khandadonb111]

Peter and his shite dad jokes at the end

[@afrochip]

practically ran oot the door😂

[@CalLadyQED]

They have these on gasoline pumps at the gas stations in the US. I think it works because you are there at the pump for such a short time.

[@crusherven]

I can't stand those things.

[@alexanderj808]

This product is all over the world now.

[@ultimanecat3091]

Kevin Bridges sure has fallen on hard times...

[@CreamCobblerFiend]

I've seen similar ad systems and I think they're disgraceful, they are the only reason I use Uber. A passenger does not deserve to put up with obnoxious and aggressive ads if they are paying for the ride

[@mikeb4998]

9:02 that guys negativity detector is amazingly accurate he should have tried pitching it to them

[@Nixter1974007]

06:57 I'M TELLIN' YE 🤣🤣🤣🤣🤣🤣

[@mattburrows2615]

If I'm in a taxi, I'll be looking around at the view, perhaps a chat with driver or radio on while I do so. The last thing I'd want to do is watch advertising on a screen. I'd certainly turn it off! Some would be prone motion sickness from it.

[@jadethornton7975]

0:37: lol its sounded as if he said it send advertising to people and taxis that are being held captive.

[@timchen5299]

Peter Jones :' Cab ti vating' haha !

[@matthewerrington1683]

Jenny's in the cab... "Just stop here mate, I need to be out"

[@netweed09]

Even the video stammered to under 10 minutes; a 1st for the Den's channel

[@St_Lucifer_Morningstar]

The Kevin Bridges of the entrepreneurial world!

[@TheRealHarsjan]

0:14 'I wanna fight you'

[@boltywolty123]

Levi roots please.

[@reconforsales7708]

AMAZING idea

[@Talkinglife]

According to B2B CFO, the nation's largest business transition firm, the main reason why most business owners are not successful in transferring ownership is because their companies are not ready to undergo the sale process. ... On average, since 2009, only 9,294 of these companies are sold each year.

[@darrenohairtneide1494]

Upload old full episodes plz

[@murrmac]

Why would they ever do that ? The 10 - 14 minute attention span of most KZbinrs is perfectly suited to these excerpts .

[@KJ_2020]

Deborah really put manners on the rest of the dragons.

[@wingtyger6096]

What do they mean "until the technology gets cheaper"? It's a tv for a car, my mom used to have one in the car, there are things like the nintendo switch, yes it's expensive but thats because it's not to just watch ads

[@jakejonathan4249]

Rachel Elmore always act's so sharp and holier than thou yet she's the only dragon to go bankrupt. Saaaad.

[@Ryancoaching]

She went bankrupt?

[@AsiaDanceScene]

Red Letter Days, the company she ran, went bust

[@gnack420]

@@AsiaDanceScene that's very different. Most dragons have probably been involved with at least one business that has gone bankrupt.

[@ThePrimeMinisterOfTheBlock]

AWESOME. RACHEL I WILL PAY A LOT FO MONEY FOR A NIGHT OF LOVEMAKING WITH YOU

[@ThePrimeMinisterOfTheBlock]

100% real offer, she's so fit

[@sp-pz8uc]

I'm going on Dragons Den soon. I invented a toilet roll. Every sheet has a hole in the middle, so you can check your prostrate on every wipe. I think their is an opening for it.

[@MsMaryPatricia]

Thanks for the laugh!

[@sp-pz8uc]

@@MsMaryPatricia 8-)

[@JakeGPotts]

"Cabtivate delivers advertising messages directly to... passengers and taxis who are captive." - Mark The real dark secret behind it all was due to how anti-consumer it was keeping potential customers trapped with unlimited adverts.

[@stephenhosking7384]

Honest of him to admit "passengers and taxis who are captive." - but an immediate turn off. The "captives" know when they are captive, and don't like it.

[@victorespino5650]

He watched himself out lol

[@chloetv1]

So the "I'm out" catchphrase didn't exist in the early episodes.

[@brianburnett7181]

I was uncaptivated with this pitch.

[@MikeDug84]

That ripped that poor guy to pieces

[@TheManInBlueFlames]

Why are ALL the clips from season 1 of DD have the same thing where the entrepreneur is nervous or has trouble describing his business? Were the dragons considered scary back then?

[@Zauchi]

it was a new show so more likely the people who applied to see if they could get money didn't have a clue about what exactly the show was, and prob didn't realise it was actual business. (they may have thought it was like a talent show)

[@novarl5082]

Zauchi nah. that’s wrong bc he said he practiced it, they must of just been really nervous. they letting all the clueless idiots in on season 1

[@Trillock-hy1cf]

I can't stand adverts that I am totally not interested in, and stuff I don't want, so I certainly wouldn't want one of these things in my cab, but at least I can turn it off before the adverts start....:)

[@jarednil69]

The screen is an obvious visual obstacle for the Taxi driver!😑😑😑

[@MitchellTF]

There's a seed of a good idea there. Problem is, the upfront costs are too problematic.

[@MitchellTF]

Plus, you know...it just does. Not. Work.

[@trevormorgan5701]

the only time i use taxis is when im unable to drive due to drink why would i want to look at adverts

[@mlh4711]

I've worked in the advertising "game" and he should be able to raise the money he needs from the advertising - sell the concept. That's what you do with every new media because you dont have the benefit of showing them a working product - but he HAS!! It's in 30 cabs already. He was looking for easy street that's all.

[@SW-dr4tr]

This was a rough one. "How not to sell your business 101"

[@James-miller]

😬 his website has been taken down couldn’t of ended well then

[@stephenwilliam4429]

I prefer the stairs entrance

[@St_Lucifer_Morningstar]

We've had these in New York taxis for years. What's new about this?

[@jamesdettmann94]

This is 15 years old

[@ElvesOffTheMoor]

The only place I can EVER see this being profitable is in cities. It won't take off in towns and villages, and in cities you don't wanna look at a screen of ads, you want to look at the sights of the city outside.

[@apollosndemuweda]

If only they posted more per day 🙆🏾‍♂️😂

[@anubusx]

Looks like an older Kevin Bridges.

[@nessthecat]

The passengers can turn it off XD Bruh, if I got in a cab with one of those it'd be STRAIGHT off the moment I got in

[@Raitorison]

looks and sounds like Kevin Bridges' dad

[@theimpaler5034]

I got a pitch for the dragons hologram advertising I saw this on back to the future that s my pitch where I got my idea lol

[@RegumRai]

9:05 where is the presenter standing? 😂

[@evilspeak5702]

Those teeth Peter, those teeth.

[@matt5802]

5:23 does Simon have his ear hole in the wrong place?

[@elzeinos]

why ruin ppls day man

[@matt5802]

@@elzeinos how did that ruin your day?

[@Lacipecsenye1]

Duncan and this guy speak the same language that Jeremy Clarkson don't understand.

[@kimberlyrose984]

I’ve seen his in NYC taxis- I hate them!! You’re force to watch ads in the backseat while driving to your destination

[@jamesskelley5590]

3000 advertising messages per day? I get that many in 10 minutes of watching KZbin now!

[@TVBASICINFO]

Narrator.... "Mark is having terrible problems describing his business"... 🤣🤣🤣🤣🤣

[@michael2908]

Is that Tommy Hunter off Line of Duty?!

[@jonathan0834]

Back when they didn’t have to say I’M OUT 😅 Always good

[@markvega5036]

Oh god, I worked for this fella selling that product.

[@wanderingalba5077]

No shame ✋ key word is worked 👍 you're the bomb ❣️❣️❣️❣️❣️😊

[@oliprj8676]

Ah, it's your fault then 😂

[@fancyfree8599]

Free taxis with Ads - Way to go. Opt for Premium - No Ads.

[@Likexner]

I woul bet they had something like this by 2000 in Japan.

[@Nixter1974007]

08:34 the business works. Yeah it works. Losing 6k a month. Utter banger.

[@jamest3336]

uber watch this space

[@msstarlight4770]

I think most people would rather look at stuff on their phone, etc, while on a cab ride. We get bombarded with ads all the time, I wouldn't want to see them in taxis, as well.

[@Madmark50484]

In 2009 few people had smart phones

[@msstarlight4770]

@@Madmark50484 Wow! really?! That's how old this is?! I honestly had no idea.

[@jonnybirchyboy1560]

It’s from 2006. That’s what Doug Richards was talking about, that the technology he’s using for his business will not be able to keep up and will soon be outdated.

[@MsMaryPatricia]

You can tell this is season 1 and the dragons haven't found their flow yet. They didn't say "I'm out".

[@DeejayVillain]

Did he just say Captivate sends adverts to people who are captives in taxis?! 🤣

[@DeejayVillain]

Sorry... Cabtivate