Dragons' Impressed By Entrepreneurial Cowboy | Dragons' Den

Joe Walters, owner of Original Jerky is showing the Dragons' that there's a new Sheriff in town in the world of Beef Jerky. He's asking for a £37,500 investment in exchange for 16% of his company.
Season 11, Episode 2
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #OriginalJerky #FoodPitches

[@Jasper-Holland]

So sad, he was mugged in 2018 and almost killed. They broke his jaw and kicked his head in. Deal did not go through, Peter Jones pulled out, but he opened a BBQ restaurant in London. It is still open and has gotten great reviews. Happy to see Joe make it!

[@awsumawstun]

That’s wild, glad he’s doing ok

[@ORDEROFTHEKNIGHTSTEMPLAR13]

Did he get assaulted in LONDON???

[@tattoodrdoke]

@Wish you was hear why you asking?

[@Sam-qh1sh]

@@tattoodrdoke why are you asking?

[@tattoodrdoke]

@Sam why are you asking, why I am asking?

[@mycroftsanchez901]

Is this the first person in the den to say I have a letter of intent and actually has a letter of intent?

[@kokoBuSiLiCa]

I love everything about this guy and how casual he is. Bringing that letter of intent out of his pocket, folded into 4 pieces was epic - and also shows the state he's in. You can have confidence in the sincerity of this guy, one of the best characters I've seen in the den.

[@ORDEROFTHEKNIGHTSTEMPLAR13]

Absolutely agree he nearly got killed in 2018 he was assaulted another commentor said..

[@kokoBuSiLiCa]

@@ORDEROFTHEKNIGHTSTEMPLAR13 oh wow, hope he got the best out of the worst situation

[@Cordite842805]

He did a great job representing Texas

[@ThatLadyInDallas2024]

I thought he was drunk.

[@1337murk]

@@ORDEROFTHEKNIGHTSTEMPLAR13 loose lips sink ships. You've just found that out and already spreading it, yet no confirmation if its true. Why the need for gossip and rumours? Spreading other people's business

[@hugoschkiglitz]

Finally a pitch I’ve never seen

[@swisspunker94]

I like the slower editing in these older episodes. It shows the intensity and weight of the decisions that are being made

[@stefan98TH]

I felt the same but then realized they can decide to pull out after filming so it's not that intense haha

[@anthosm]

@@stefan98TH It was expected though that either of the side can pull out. There's still a lot of due diligence you need to do that you can't do in an hour of pitch. Go through their books, check their actual numbers, meet the other major shareholders if any, the structure of the company etc.

[@tjt338]

His wee giggle is the cutest 😂

[@welephant2013]

Reminded me of the guy from boardwalk empire

[@adedaremayowa1347]

Kelly Hoopen making an offer? Can't believe this!

[@Asif-kh-n9r]

Maybe because it was for only 37k

[@MF_JONES]

@@Asif-kh-n9r yeah and she still would've had to dip into her overdraft

[@MrJj86uk]

Was the best offer too, not sure why no one mentioned that.

[@cekojuna6930]

The few pitches where singing is done right and ain’t cringe. What a legend. In hindsight wish he selected anyone other than Peter.

[@TXJoes]

Seemed an alright choice at the time… but in the long run no Dragon was the best Dragon

[@samantoniades3796]

respect joe, a cool calm cowboy, genuine and upfront, a rarity, i wish him all the best

[@annedonnellan6876]

Courteous

[@reneecarter6702]

I’m from Texas and I adore his Nudie suit and gambler style Stetson. Any Texan who makes jerky, has my vote ❤

[@musictube250]

Peter’s deal was worse. “Tex” originally asked for the equivalent of 2,343.75 per 1%, But Peter’s offer was only worth 2,083.33 per 1% of equity. Peter actually undercut Kelly by 12%.

[@benjaminanderson6856]

If his deal was worse that would be the opposite of undercutting, instead making a worse offer. Although it's true, Peter offered only 33% more cash and took 50% more equity, which also means Brewdog take a large share, but who in the right mind would choose to work with Kelly over Peter?

[@Dean_dialectic]

1:18 spiritless dragons. That little harmony was worth a slight applause at least.

[@music2872]

Theyre british, not human

[@kpopfan674]

@@music2872 Oi, I'm British and human. The "Dragon's Den" people are just moody

[@OperaJH]

Especially Deborah. She’s only interested when she’s the centre of attention.

[@keyquestions]

I agree. But then, that's the very definition of the British "stiff upper lip". Still, to me, better than the juvenile rowdiness of Shark Tank US IMHO

[@BigBalthazarr]

that was brutal how none of the dragons clapped when they finished the song!!!

[@over50andfantabulous59]

No applause after the song. Come on now.👏🏼👏🏼

[@mrlevity1984]

So, Peter offers him an amazing deal, but then pulls out after the cameras stop rolling. Shame.

[@Vix2066]

Do we know why?

[@SlamdalfTheGrey]

@@Vix2066 I just looked into it and there wasn't a given reason why the deal fell through, only that the deal was cancelled 3 days before it was to be finalized. Peter wasn't even in the conference call and it was his assistants that broke the news

[@MrTibbs12]

@@SlamdalfTheGrey i read the same..peter never contacted him after filming..i like peter jones on this show but its poor form to cut him off like that

[@SlamdalfTheGrey]

@@MrTibbs12 agreed 100%!

[@hamza361]

This happens all the time with the deals. It’s usually the dragons lawyers who deal with everything behind the scenes. Been watching this show for 14 years and hardly any of the deals close.

[@johnwest194]

5 dragons who could not even smile or applaud the performance that equals pretentious snobs - no surprise here

[@jeffgachihi8225]

Joe's nervous smiling is so endearing...

[@Naillic]

The “yee haw” at the end was priceless. Love it.

[@TsoLan1]

Been hoping to see this one uploaded for a long time - such a memorable pitch. I had the opportunity to try some of his product a few years ago, very nice indeed.

[@zacharyjacobson7506]

I met Texas Joe Walters before and he is a really nice guy. It was at one of his restaurants.

[@user-oo8wt3hr1t]

Apparently Peter just ghosted him after the show and he never heard from him again

[@wolfgollnitz899]

What a likable and down-to-earth guy! Also impressed that he knows our South African biltong.

[@michaelolson6982]

It was in her price range.

[@Uvray]

That was a great one. How can you not love a character like that man.

[@MindSetReset]

😂That intro tho... I blame Mr Levi Roots😂

[@andrealee8555]

Great tactics by Peter Jones, he was always going to make an offer but he pretended to think about it and his comment about needing to go talk to the wall makes the cowboy want him more 👏🏻

[@pnklady3788]

... and then he pulled out...

[@TheAtticradio]

What a great character and a great deal too !!

[@ORDEROFTHEKNIGHTSTEMPLAR13]

Never went through Peter pulled out..

[@GingerNinja007]

Joe is pretty chill, too chill. Whatever he is having I will too !! Sharing is caring.

[@TomRelic]

Why not get a prepaid order for 13% discount? It sounds like he's offered a large order not an investment?

[@edward9643]

The dragons typically talk up themselves, their value AND the level of work required to grow the company. History is littered with rejected deals that went on to make huge money without their help

[@annedonnellan6876]

The publicity surelr helps?

[@kashiffarid8175]

What's with those random smiles?

[@LucemFerre82]

This guy was in "the greasy strangler", a really messed up but fun comedy, I knew I had seen him somewhere.

[@TXJoes]

Oink oink.

[@munsi0121]

Bro dressed like a batman villain

[@ThePrimeMinisterOfTheBlock]

Oh I like this guy. That's how you deliver a pitch

[@OperaJH]

When you watch and listen to Peter, you’ll learn quickly how to deal. He always starts high and then works down, so he’s always closest to his druthers. It’s the art of the deal. Always brilliant. Dragons Den IS Peter Jones.

[@TheAtticradio]

The deal didn’t go through with Peter jones after all . Last minute decision off air apparently

[@adamcarlin8241]

What a nice guy man

[@TravelChimp]

not a single clap 😅😅😅🤣🤣 all that effort eh

[@romarioxavier2966]

Had this guy pitched in the US shark tank, they would have partied with him right away. Not sure why Brit Sharks are dealing like assassinators who are approached by Clients.

[@christopher7804]

They're DRAGONS not sharks get your facts straight bozo

[@billyjesus5442]

dude is chilled

[@martinrooney6883]

That guy will forever have a friend in me.

[@TXJoes]

Well Howdy friend!

[@moose6790]

No applause for the band???

[@bigiluma]

Just can’t beat the originality of Levi Roots’ entrance to the Den. “Reggae Reggae saaaas”

[@Guted77]

Man's got the joker laugh

[@adedaremayowa1347]

The guy is hilarious 😃

[@martinrooney6883]

Refreshing to see a letter of intent actually being a letter of intent lol

[@kovacs2378]

This is a very professional pitch, good on him.

[@giselletdc1871]

"Put that jerky in your mouth" 🤣🤣

[@wandererg5117]

Awesome dude. Looks like he's doing too much Quality Control at Brewdog though

[@temparalflux914]

Shame Peter pulled out of the deal after the show, the guy still made a deal with Sainsbury's though and had a lot of other ideas. One of Peters Aides informed Joe the deal was off the table 3 days before finalisation.

[@ThePrimeMinisterOfTheBlock]

Dang. Bit rough

[@music2872]

Sounds like pizza jones isnt a nice person

[@BenjaminGoose]

Who is Peters Aides?

[@TheManInBlueFlames]

This man is an absolute CHAD!!

[@kobusvanstaden3747]

Kelly Hoppin was born in South Africa? Wow... You go fellow Saffa girl!

[@robsmithracing]

Blanca kaffa

[@thapthoptheep2076]

Didn't know Suggs was a yank!

[@ramalama9650]

What a cool bloke! I hope he does well.

[@mobilefreelancer3831]

The only challenge Peter couldn't handle lol

[@shockmaster1929]

Authentic Texan

[@themolotokok]

excelent pitch one of the best i've ever seen in dragons' den

[@User_-yo5bb]

Please release some old episodes with Duncan and Richard, they were the best.

[@JazzyMarineVet]

Richard Farley was too much of a pretty boy....didn't invest much. He had no real personality ...;-/

[@User_-yo5bb]

@@JazzyMarineVet Totally disagree, He invested a'lot, saw potential in plenty of businesses the other dragons didn't, he got a good amount of profit from his investments on dragons den, also he was a good laugh and a great vibe.

[@b-dogs1038]

@@JazzyMarineVet Richard was polite(that might be what you’re getting at) but he didn’t mind speaking up & could hold his own. A genuine guy with lustrous hair

[@ThePrimeMinisterOfTheBlock]

Wow, ice cool during the negotiation.

[@dirtytourist777]

What a lovely guy! Shame Peter pulled out after the show!

[@yamahaevo]

No deal in the end, peter jones changed his mind after.

[@selfselfself]

I'm reminded of George Melly??? Anyone?

[@RockyDave]

I'd rather not tbh... But yes.

[@jessebella9322]

How rude, they clap at the utter most bollox usually, well actually always and yet something quite catchy and cool like this, nothing.

[@Beanie1984]

Thats how you do a deal in style

[@andymartinez767]

Hahaha, what a great entry, that was excellent. Nice guy sure hope he made it

[@ohisheh]

He didn't.

[@tylerpifer5966]

@@ohishehHe did, just not with Peter.

[@967mviews2]

"Put a jerky in your mouth?!" 😳 I'm sure I clicked on the Dragons' Den channel 😜

[@Squish-TheUrbanScribe]

🤣🤣🤣

[@chriscarter5612]

Wow- Kelly was nice!!! And made a offer!!

[@struesbob7493]

Nothing comes near South African Biltong

[@ImARealHumanPerson]

That's because nobody wants to come near South Africa. Have you noticed that most of the successful people from there have left? Lmao

[@joerussell9574]

@@ImARealHumanPerson LMFAO How true!!

[@robsmithracing]

I got put off it by watching two fellas in London ripping it apart with their teeth and sharing it out! Bit primitive for me. 😂

[@dannyholmes5156]

There was once a dragon named Jenny who never invested a penny She never spent nowt Was always out And now she's no longer about

[@LOrealHardly]

2:25 Wants to show England proper authentic jerky, signs up with a Scottish brewery, welcome to the United Kingsom of England!!

[@munkymunk9053]

Yeah, a lot of Americans use United Kingdom, Britain and England interchangeably.

[@robertblack3867]

13:46 It's not the best offer he's got. Kelly's is better.

[@jasonkillsformomy]

I would never had guessed he was Texan even with suit on.

[@sanjanewmoonlife]

I like jerky pork Eastern Europe tradition,my family make smoked meat. My grandparents also did .

[@MauiTaha]

Just strolling in with Kitty, Daisy, and Lewis is so epic!! I'm stunned no one made a bigger deal of it honestly. Could you imagine if any other entrepeneur tried such a thing? "Hi I'm here to pitch this new shower head, by the way here's Weezer"

[@TXJoes]

They were very kind to assist.. they are family.

[@MauiTaha]

@@TXJoes That's so cool bro, what a perfect assist. I always loved their sound and you sounded great on top of it.

[@RydalS]

Loved this whole video. 💯

[@frank327]

What a singular character.

[@wezlo8733]

The dragons are bare greedy

[@grahamjohnson4702]

This is the best request and offer I have seen in any den program aired, shame about the outcome in both instances, I e. his mugging and Peter pulling out of the deal.

[@TXJoes]

Don’t worry I ended up alright.

[@distoricass]

Hello from the seychelles

[@savannahjackson8513]

Peter shook his hand… but never saw him again. His team of minions cancelled the deal on Joe over a conference call three days before it was to be finalised. Joe opened a restaurant in London and is still making his jerky. Looks like Peter was being a jerk-y.

[@steventotsrusselldj.]

Is that Jonny 3 hats ?

[@RockyDave]

Who's being unusually quiet today? Me.

[@00Kuja00]

Great guy! :)

[@pauldestrieux3211]

Nothing beats biltong!!!

[@kfitch4328]

damn he was awesome

[@jessicamoise8454]

Peter made offer then pull wow that shock

[@sackmajik]

What a great guy! :D

[@grimezi]

Let's not forget Brewdog didn't hold the credibility it does today. Clearly a great entrepreneur could see the same vision in another.

[@michaelolson6982]

I thought Kelly gave him the best offer, just saying.

[@sammylpt9076]

I’d have gone Kelly Hoppen. That 12.5k extra for a bigger cut of his business wasn’t that worth it.

[@TXJoes]

Peter just had more experience in the sector so he was my ideal Dragon but yes probably should’ve choose differently.

[@MusaMusa712]

Who is out?

[@murilogoulart4935]

Lovely ending 🤙🎶✨️

[@cm182cm]

Is this the one where Evan says something really obvious?

[@santasdeath]

What a brilliant guy. Come in so prepared. Wish all the best in the future.

[@neilpa]

Looks like Barbara conference called to state that she thinks this is a potentially great investment, and for that reason, she is out....

[@BenjaminGoose]

Yawn.

[@danielskinner5653]

What a g

[@BaglessUpright]

Why is there an apostrophe in " Dragons' " ?

[@nessthecat]

I know it's probably a great product, but I am BEGGING people to stop doing cringe performances before a pitch!

[@jessicamoise8454]

I don't blame Kelly and Deborah 😌

[@fruitgums]

Didn't Brew Dog try in the Den?

[@bentruthuncovers9331]

So how much did boy George want then?