Dragons' Compete Over This Sweet Deal | SEASON 18 | Dragons' Den

Jack Nyber is pitching a sugar alternative called erythritol. It's healthy, natural and now approved by The Dragons! He's seeking a £75,000 investment in exchange for 5% of his company, Pure Sweet Naturals.
Season 18, Episode 9
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #PureSweetNaturals #FoodPitches

[@ashleybrooke2087]

Still one of the most positive pitches & responses I've seen in the Den. Very sweet but not too sugary.

[@x-latetv-x6816]

Well basically no sugar😉

[@bottlesbeer4622]

Didn't know the Dragon's Den narrator was in the comment section aswell.. xD

[@EbrahimTarzz]

If every pitch was like this one

[@maximusandsenecagloballlc1209]

True

[@ing9545]

Touker’s facial expressions are always priceless

[@goldnpink6450]

editing

[@jessestevens_aka_jesus]

He looks like he's constantly smelling a fart in the room

[@CouldBeSaladFingers]

Pure Sweet Naturals is now worth around £13.5m since filming this episode

[@yvie9627]

I can’t seem to find their website, id love to purchase from them.

[@AScaryOrange123]

@@yvie9627 How can you not find their website? I copy and pasted the name of the company into google and it was the first result.

[@hellegennes]

Where did you find that info?

[@wekabird886toktown7]

Thank you for the update, I've been scrolling down to find one. Awesome.

[@vader745]

@@hellegennes lol

[@kokoBuSiLiCa]

This is probably the best product, pitch, feedback, outcome, and entrepreneur I've seen in the den.

[@thedappercook]

I've watched them all. This one isn't bad but there are better. This show is fantastic

[@samirait-kaci-gf3bn]

Levi roots?

[@JahNewgen]

​@@samirait-kaci-gf3bndefinitely

[@deborahdennehy9937]

The look on Touker's face was sad but funny too! 😅. Well done Jack, just amazing having Peter & Taj - just brilliant!!

[@david9180]

Tej and peter are a good duo for the business ' Tej has vitamins in over 40 counties so placement is quick '' ironically Touker is worth 200 million compared to Peter's 11 million and tej 50 million ''

[@Tom-zq6um]

Peter Jones is a BILLIONAIRE

[@Transformita]

@@david9180 Peter Jone is not worth 11 million, having an absolute laugh.. Peter is worth over a billion. To put that into perspective - 1 Million seconds is 11 and a half days, 1 Billion seconds is 31.71 years

[@deborahdennehy9937]

@@david9180 I thought Peter was the richest out of all of The Dragons, that's amazing!!

[@david9180]

Touker has offices buildings in the centre of Knightsbridge worth half a billion

[@redaragorns]

In the time I spent watching this video, Touker had got me into his office and locked it from outside.

[@jesletkuriakose]

Damn 🤣🤣😭

[@thealien_ali3382]

He pentrated me and gave me touker time 😂

[@seanparsons5905]

😂

[@izzu_1003]

😂😂😂😂😂

[@Isleofskye]

In the time I spent watching this video, Touker had got me into his office and sold me some Office Space...

[@Petep87]

Poor tuka face everytime he gets a knock back 😂

[@sheildstrike1845]

09:34 Debra's priceless reaction to Peter's comment 🤣

[@Staggercfc]

If Jonesy mentions Levi Roots one more time...

[@Joesharpp]

Tej and Peter didnt seem super excited to do a deal together😂

[@AScaryOrange123]

I think it's quite apparent that Peter only likes doing deals with Deborah.

[@logitech2010100]

@@xx8575 I noticed the final couple of seasons that Peter kept trying to partner tej

[@dopamine-87]

@@AScaryOrange123 Tej and Peter have several businesses together, I think they would rather split than take the risk of either ither taking the deal

[@danquaylesitsspeltpotatoe8307]

@@AScaryOrange123 LOL GET A LOAN! 🤦‍♂🤣 Go with the guy who already sells to supermarkets! Dont waste time with the others!

[@maxvdg8395]

they are bluffing a little to make it seem like a difficult decision, so he doesn't think about lowering the %%%%

[@scottyk200]

No questions beyond the most perfunctory when it comes to “the numbers”, and nothing on who else owns the brand, who makes/extracts the sweetener, the “green” credentials of growing water melons under plastic and/or in warm locations in order to extract the stuff. 🤷

[@shaunohagan1491]

Peter not moaning at him for not wearing a suit?

[@david9180]

1.4 million turnover he could wear a dress

[@thealien_ali3382]

@@david9180 he could spread his cheeks for all he cares 😂

[@thealien_ali3382]

@drago302 no

[@scienceevolves4417]

That's why he didn't offer any handshake at the end

[@Suzyfromtheblock]

Peter needs a shave

[@noelht1]

2:03 100% I thought Peter was going to start walloping it up his nose and rubbing it into his gums😂

[@HaA-s]

Touker caught off guard with that legitimate question from Peter …. made Touker’s blood boil for not being able to even answer and just mumbles to pete’s question 🤦🏽‍♀️… knocked Touker down a few pegs! 😆 What a power move by Sir Peter.. Love it! 🤣

[@dnah02]

He had to BS the answer since he had no food connections.

[@Zzz-fz7wb]

Hahahahhaa init love him

[@rugbyrants7991]

haha, couldn't name one food brand !!

[@david9180]

Touker has a net worth of 200 million next to peters 11 million '' peter is clever in the Den but if push came to Shove Touker could buy him out and not even feel it

[@danielbooth5035]

@@david9180 Peter is worth over a BILLION....

[@odysseusnissan]

At the very start when he said who his favorite Dragons were...I shook my head sideways. I think they should keep quiet just in case they get a different dragon and they see it later. But Jack hit the lottery with his 2 favorites. I was happy to see the others weren't disrespected. I'm gonna do a Google search now and see if I can buy some.

[@glenfield9199]

Not one of them said it was over valued, yet they wanted double the equity…greedy pigs 🐷

[@xsirdavidianx]

I just bloody love this show. Addicted!

[@factologyprofessor2869]

Tej and Peter do not like each other. It’s clear but the shock on Toucker’s face when the lad said he wanted Tej and Peter was miles clearer😂😂😂

[@Hutchyy]

Or that was just him being offended at someone else being chosen instead of him

[@logitech2010100]

Peter was at tejs wedding.

[@factologyprofessor2869]

@@logitech2010100 To make his wife a bid of course

[@MrYberr]

You don’t know that.

[@Isleofskye]

@@MrYberr He was sitting at the Main Guest table..

[@generalideer6421]

6:00 When Sara says she’s out entrepreneur has look on his face like “who are you?”

[@scienceevolves4417]

Sarah is the new Jenny 😂😂😂

[@okay7332]

@@scienceevolves4417no she isn’t, she is the one who gives people chances, she has made the most investments out of the other dragons if you compare the time frame, nothing close to that fraud jenny

[@kellingtonlink956]

One of the best. Thanks for the video.

[@commanderkeen3787]

He had great numbers, but it just goes to show you, Dragons invest in an entrepreneur first and not just the business. The fact that he was humble, friendly and good-looking too, made him instantly likeable to all the Dragons

[@guitarsolos89]

good looking? very mid looking.

[@tudorDaDefender]

Candy that doesnt mess up your health and are actually good for your teeth?In the shark tank he would’ve gotten at least 500k, this is revolutionary.

[@jim077]

touker fuming hahaha

[@AR9ify]

Peter's pitch was gold

[@anthonyjohn3202]

That was bloody exciting!!!

[@noelht1]

I have gone Touker and Tej, 10% each, 75 grand each, and open up two separate channels. That seems the way forward. Double your investment give away twice the equity, but send it down two separate channel simultaneously. Double the chance of success.

[@canag0d]

This was maybe the best pitch ever on the Den or the Tank. It’s not necessarily the best business, but it’s certainly one of the best if not THE BEST business plan and well thought out future. This is exactly what the Dragons want and you could tell by their enthusiasm. Even Sara who went out was still excited. Also their was no crying or feel sorry for yourself bs here. I haven’t Googled what happened yet, but I wish all involved good luck!

[@worldcitizen2030]

This must be the one of the clean cut deals and really enjoyed watching 👍🏻

[@gilbertdaroy6080]

You could sense from the beginning that the entrepreneur, despite the expected jitters, is a winner.

[@captpicard6894]

Maybe if Touker had offered him his free office space?

[@WillDeconca]

I love this show.. especially when they are fighting for an entrepreneur 😅

[@pamelamckenzie2685]

Fantastic I see it going all around the world

[@david9180]

The business is already profitable without a dragon with very healthy profit margins ' Tej will place the sweets very quickly into international placements and peter will accompany the production expansion ' it's a no brainer

[@quitethevoyeur]

Diplomatic minefield - he played it brilliantly

[@darius-rospinning]

The energy level in that room was sooooo high... btw...erythritol was on the market for a loong time :D

[@longq5198]

Really nice guy, so happy for him.

[@daudahussaini7629]

Great pitch 👌

[@namrofni6236]

Feel sorry for Touker, that was a bit harsh.

[@david9180]

Just a business decision '' peter and tej are the perfect duo for this particular product '' touker is very successful but specialises in clothes more '' tej already has vitamin supplements in 30 countries '

[@seanjosephhayes]

Anyone know how this went after filming? Did the deal go through? If so is it known how well things grew? Really wanted things to go from strength to strength for the guy. I’m no use at finding the right info when I google stuff like that and find the documents on company-related websites absolutely useless and not revealing.

[@Cmon_]

Worth 30 mil now

[@stevengreidinger8295]

He sold shares in a growth company with at least some inventory and other assets for less than 2.5x earnings. The Dragons got a great deal. Nyber paid a lot in equity for the black book and other assistance, but it may have been worth it. Additional investment will be beneficial down the line, Dragons or otherwise.

[@BB8enjoyer]

12:15 peter probably thought Tuca had the upper hand. until the hand is revealed at the river

[@Isleofskye]

So THIS is what Jermaine Jenas does in his spare time....😀

[@TatoDek1999]

7:50 - can anyone identify if Tuka was laughing or dying there? 😂

[@scienceevolves4417]

Coughing 🤣 convid era....

[@_Ike]

Dragon- compliments and apologizes Narrator- "The dragon has slit his throat and danced on his mother's grave"

[@mtd4577]

Peter got Touker with that Salvage question. Tej took it personal thinking Peter & Deborah will win the deal.

[@eh4372]

Because this guy makes good money and good business I guess Peter didn’t want to slate him on not dressing professional when he does that all the time.

[@dac8939]

Can dress how you like when you make that Kind of money

[@beckyhxlden]

I know right! I think when he turns to those reasons to rip into someone...it's to deter the other dragons but there's times when he's just rude to be rude. Like dude...just be genuine and not play mind games.

[@aa4488]

Mark zucc and the ghost of Steve jobs laugh at Peter jones

[@DavidL1986]

yeh i made a similar comment, dont understand. unless he "forgives" when its a good investment

[@OperaJH]

@@beckyhxlden business IS mind games - especially when you have to give you money away to strangers. And on TV at that, for the whole world to see.

[@nashdapistolshrimp8641]

Touker could have bagged the deal if he offered his free office space in London. 🤦

[@BostonPower]

I think the only reason Debra made him an offer is because she thought he was making a play for her when he said the bag was 100% recyclable...

[@JohnMmbaga_]

Man Jack you are a super negotiator.

[@billybollockhead5628]

by it's chemical name "Erythritol", I'm guessing it's a sugar alcohol? So I'm now wondering if this gives you the squits like over sugar alcohols do.

[@teatimetel174]

does it have laxative effect though

[@vinnyvincent2862]

Jenny just called in to tell the producers she's out ! 🤯

[@robbret]

When Dragons start pitching themselves to the entrepreneur.

[@witchwaynow7572]

They didn't shake on it..

[@mrpullafastone]

One year on and I've not heard of this brand until just now

[@mercychibundu9424]

This guy is composed

[@dancutd]

Wish the titles didn’t give away the outcome of the pitch. A Dragons Den video should be like unwrapping a Christmas present, you shouldn’t know what you’re going to be getting until the very end.

[@maxmadanmax]

Feels sweet seeing Dragons almost salivate at chance of investing in an already made up and doing well company. There was no, 'i wouldn't get of of bed for 5%' from touker this time.

[@billybollockhead5628]

Im also questioning the "zero calorie" claim. Normally that means "low amount of calories - Per serving".. I'd want to go do more research if i was a dragon. The only thing I know of that's actually zero calories is water.

[@scienceevolves4417]

Zero calorie claim meaning you gonna eat this crap but you'll still need calorific value ie. energy to function eh? Energy from somewhere else. So you'll be craving other foods sooner. Which defeats the whole purpose because you'll end up eating more. Not too bright is it? But that's what happens when people take their advice not from nutritionists but manufacturers, marketers and (sic) "experts" like the eu or the who (LOL)

[@billybollockhead5628]

@@scienceevolves4417 chilll.

[@logitech2010100]

What a about diet coke? I know it's full of other awful stuff but it does state zero calories and surely it must have been tested being the size they are

[@jamesmate7716]

Apparently it can be up for 5 calories per serving to be labeled 'zero calories'.

[@logitech2010100]

@@jamesmate7716 ah wow. Ok fair play.

[@JONACAN]

He made it sound easy, if only it were.

[@murilogoulart4935]

Lucky Jack, lovely tv show.

[@fnk101]

Im smiling for him.. well done

[@mtd4577]

Touker couldn't pitch with the question from Peter. Mumbling and a bit of anger...

[@youngma5296]

haha...tej is funny...dissing peter one sec then complimenting on the next...gota love the editing 😅

[@DD-dr4dn]

Excellent, Tate and Lyle will buy them out 🎉🚀💥👍🏼

[@alexcalhoun1382]

I accidentally ate an entire pint of ice cream that used erythritol instead of sugar, and it turns out people with IBS cannot digest that compound. I had extreme gas pains for literally 2 days.

[@M4nvrs]

Thank you for this! I suffer from both diabetes and IBS, so was going to try it. Not anymore!

[@scienceevolves4417]

Because it's disgusting artificial crap... There's your answer. Nobody should be eating this

[@shaddersshadwell4941]

“Accidentally ate a pint of ice cream” 😂

[@Will-ge7ri]

Maybe don’t eat a whole pint of ice cream?

[@jay-dubdubb2292]

😲🗯🗯🗯

[@sandeepsolase15]

The most positive thing is he looks so cool

[@raalaa121]

What a cuss ... " By the time Toukers finished saying that i'd have you selling at Sainsburys " ...

[@TechDATheGadgetChannel]

Is it safe to eat it?

[@johannakipliski]

well done to the lad

[@retroworld1971]

I’ve got office space in London

[@Goku9000]

I'm Very very certain he could have negotiated and gave away 8% rather than 10, 4% each to the 2 dragons if he tried. Could've easily kept 2% more for sure.

[@JRGRAY-33]

What a tough decision

[@user-nu1uy4il3t]

Those who failed to make a deal: *We got roasted for nothing!!*

[@Isleofskye]

To Sarah....."Are You Jenny In Disguise?" 😀

[@noelht1]

Being diabetic I’ve just gone on his website to have a look at this product with regards to purchasing some. But at £9.49 per kilo, that’s way over the top of what sugar would cost. I’m not paying that unfortunately. I tend not to eat sugar anyway due to the diabetes and I thought oh maybe I can start having it again, but I’m not paying 600% of what a bag of sugar would cost for this. However I wish him all the best because it’s a very good product. Just a bit rude on the pricing.

[@imanishay]

Used to buy this but its so expensive £10 per bag i can buy a similar product for £7 and it exactly the same

[@deanmatters5739]

Artificial sweeteners and sugars are 3 times more harmful than natural cane sugar. Food for thought

[@doggy13]

Peter is a savage 😂

[@KuntFace69]

Poor Touker😂

[@adamk7298]

What happened to this product/brand?

[@thabangkhatide2041]

What a good oke

[@will2410]

Anyone know how this business is doing now? October 2023

[@Mossyz.]

Sweet :)

[@lottonthewizard4352]

5:40, ha, health isn't one of her interests. Shocker.

[@achipinthesugar]

Why didn't they get up and shake his hand!? Covid?

[@ChicDead26]

yes, actually. season 18 is from 2021

[@naidol]

Sneaky Debra got nothing. Sarah gobbles up the snacks but never invests. And poor Touker got left out. Well done to entrepreneur in dismissing sneaky Debra lower equity offer.

[@Bergsen_Bun-sense]

The gentleman commentating the dragons den is so funny with the jokes

[@BDogs10]

Feel sorry for Touks 😢.

[@keithpp1]

At no point does he say why he needs the money or what it will be used for. He claims high turnover, thus has the capital for investment.

[@techtitanuk5609]

peter looks rough

[@simonjohnson9055]

Poor Touker 💔

[@anmg2024]

holly cow ...erythritol and it causes heart attacks

[@xx8575]

Respectfully, I reaaaaaally want to be a fly on the wall when Deborah and Peter have a meeting. 😵‍💫😮‍💨

[@maximusandsenecagloballlc1209]

Why not $250K for 20%

[@johnnyserdon9694]

Did it fall true

[@frederickbowdler8169]

Sugar is natural processd a bit but natural.

[@eCs0y41iuD]

erythritol was proven to have “major adverse cardiovascular events” recently...

[@jimbobjonez]

All of the comments , of course the reception was good he's got good sales and profit

[@carlt9265]

I want proper sweets thats the whole point….