Entrepreneur Failed to Follow Up With Pets At Home | Dragons’ Den

Ross Lamond pitches his insect protein dog food ‘Bug Bakes’, after learning about insect protein as an alternative to meat at the University of Glasgow.
The sustainable and eco-conscious brand piqued the interest of Touker Suleyman, who was the only dragon to make an offer. He said: “I don’t know if there is a business here, but I want to find out”.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #BugBakes #PetsAtHome

[@adamatwell6986]

This company is now worth 500k, Ross ending up rejecting touker offer after the show, they met a few times, and still on good terms. But Ross found other investors, at a lower percentage. Well done ross

[@pimpozza]

Thanks for the info, Adam. According to Ross, Touker was more interested in the business side and Ross was more interested in the ecological side. Davina McCall and Peter Gabriel invested in the business afterwards.. 👍

[@Nick-7432]

Cheers 👍

[@parkeryaeger1752]

Thank you for the update

[@carmelmhennessy9738]

Thanks Adam

[@its2in0the1numbers1]

source please, thanks

[@Jordothecat98]

“I have a third cousin I haven’t seen in 10 years who has a business turning over millions” Peter: “would you consider investment in that business?”

[@Big_Old_Bondy]

If Peter finds out you have a casual bet on with your mate, he's gonna want a slice of that as well.

[@hamza361]

@@Big_Old_Bondy he also needs a piece of your salary, house, wife and kids.

[@Asif-kh-n9r]

He also wants your entire family and friends businesses to be put under one holding company. Of which he wants 50% off

[@leeshanpillay1253]

😂😂😂😂🤣🤣🤣

[@OperaJH]

Such malicious rubbish . This comment, when he was the first Dragon out. If you’re going to make such comments at least do so when he actually says it. Always hate the person who is smartest and love the person who is most malicious, the most vindictive of that bunch. Oh well… birds of a feather…

[@ifwecouldvote]

Bug guy: "I called Pets at Home." Peter: "What did they say?" Bug guy: "They weren't home."

[@tamas5931]

Probably out for a walk

[@Rockysbeats]

im impressed thats his first business pitch/negotiation well done

[@helpfulron]

Where are they now: Unfortunately, as with many Dragons’ Den deals, the agreement between Ross and Touker didn’t get signed after all. Although they met a few times and according to The Courier are still on good terms, Ross never took on Touker as his business partner. One of the reasons is that Ross found some other investors. The show gave him exposure and Ross even got support and investments from well known individuals like Peter Gabriel and Davina McCall. The company is still around and last financial records show they got a 'grant' for 70k in 2021.

[@korana6308]

Thanks for that. Any info on their sales? I feel like it was a good point by Debrah that treats are much harder to sell than dog foods.

[@helpfulron]

@@korana6308 Nothing exact but they only have 39 reviews on Amazon and went from getting investments in 2020 to grants in 2021 so I'm assuming sales aren't that good.

[@noiJadisCailleach]

@@helpfulron It would seem so just from looking at their website. The marketing seems very mute. And from the looks of it, has no intention of selling this on a global scale. Must be a problem with the production, basing from the roughly 70:30 bug-veggie ratio of ingredients. Disappointing, I would say.

[@TheManInBlueFlames]

From what I heard the business actually made millions in the first year.

[@helpfulron]

@@TheManInBlueFlames Not sure why they would need a 70k grant if that were the case. Haven't found anything online that points to it. Where did you hear?

[@S7EVE_P]

Bit of an undignified exchange between Debra and Touker. Seems like he was just having a chat with the guy, why did she get so salty?!

[@MushroomMamaa]

i think after sitting for hours and hours on one pitch they get impatient especially when they’ve already declared themselves out. it’s definitely not right since they know what they signed up for. i’ve just noticed that as i’ve binged this on youtube since i can’t get the full episodes

[@aquapony]

Because she has the mistaken opinion that she is somehow superior and needs to chip in. The rule should be that once you are out, then so is your gob.

[@frankzappaspussy7362]

@@aquapony yes.. unless those still in or the entrepreneur signal that they would like your advice.. the most infuriating thing is the guy who sits in the middle of Australian Shark Tank.. he seems to think that it is his job to endlessly and patronisingly chip in all of the time - totally regardless of whether he is in or out.. i just wish someone would tell him to shut up..

[@silverreverence6176]

@@aquapony its crazy especially as Touker is over 10x more wealthy then Debra

[@S7EVE_P]

@@silverreverence6176 Interestingly Sara Davis despite being nearly 30 years younger, is only worth a few million less than Debra.

[@jshawn7]

Love how Tuker handled Deborah..

[@MrHampat]

She always interrupts people, and when someone does it to her she cant take it. Nice one Touker

[@shinobix4925]

The way he clapped back oh my god

[@ooginator12]

Deborah baited him into making an offer

[@AdamBechtol]

ya

[@ericspaans4008]

Yer, he was right.

[@NeoDragonEWW]

Hang in a sec. Why is Deborah annoyed on making an offer subject to if it's a business when it's a well known fact that a lot of deals seen on the show fall through because of that very reason, lol.

[@conquer535]

Ihave a hunch she was using a bit of reverse psychology to help him get the deal

[@MrHampat]

@@conquer535 Doubt it

[@fateaglio]

@@conquer535 nobody acts that well

[@dhc2]

shes a karen

[@Kris_Aalst]

Spot on!

[@Hawd]

Why is Deborah angry these days 😂😂 She keeps lashing out on everyone but Peter and Tej.

[@tgchikukwa6947]

That's what happens when women are older with no kids and they get angry easily for no reason.

[@ayobamiolaniyi9789]

I guess you are yet to see the episode she lashed out at Tej

[@xx8575]

@Tom Foster Not every woman wants children. She’s one of them.

[@MrMFoxd]

This was a really wholesome negotiation and I think for once both parties had respectable reasons for their equity requests. Plus a bonus shutdown from Touka to Debra😂

[@AdamBechtol]

Ya ha

[@withgoddess]

What a silly use of the word wholesome..

[@BenjaminGoose]

Deborah*

[@peterwright2444]

@@BenjaminGoose 1 ,

[@squidbillie11]

peters face when debs started getting freaky with the dog - LOL

[@BigWes95]

Touker is never influenced by the other dragons

[@AudreyMealiff]

I love the big genuine smiles from Tej and Debra when they see the dog enter the Den.

[@ifwecouldvote]

They are big fans of dogging.

[@elyanae9588]

If a dog, or any animal doesn't make someone smile, they're a psychopath.

[@ooffactor]

and Peter petting and telling the malionis a good boy

[@johnmchugh4655]

When did Jenny appear?

[@sherry356]

As soon as Touker mentioned premises, I knew what he was thinking.

[@mcw8900]

I think Touker owns the largest unoccupied office unit space in Europe. He's only there to fill those offices and collect a bit of rent

[@hayleymarie5976]

lmfao i was waiting for this comment 😂😭

[@apbosh1]

Sara - You haven't driven the sales hard enough so i'm out Deborah - I dont agree i think it's right to approach it slower Sara - [nodding yes] 9:36 she's right she's right wtf im confused

[@evilbarrels2506]

Sara has shown in interviews that she looks up to Deborah a lot. Wouldn't surprise me if Deborah's input changed her mind.

[@apbosh1]

@@evilbarrels2506 its as simple as that. I like it. Cheers 🍻

[@Jimverse_]

She was agreeing that people might resist insects, not that he was right to go slow

[@dmythica]

The shows are edited. She probably wasn't nodding her head at that point.

[@twizzler-999]

And as he left Deborah says - “I’ll buy some.” There you have it.. it has loads of potential

[@elyanae9588]

"You haven't already made 2million net profit in the last year? I'm out" Dragons den isn't about helping new businesses, its about the dragon seeing a decent earner and jumping on board. If the company is new and have little earnings, they're never interested. It's all about money, not the actual invention/idea, even if they're clearly good. It's happened loads of times, and the entrepreneur has gone on to be very successful.

[@MBULTRAHD]

Welcome to the world of business. That's how they are where they are, because they're ruthless. I'd recommend American Shark Tank if you want to see every person who walks through the door get an investment! Those guys invest in everything.

[@danriaz9678]

Ultimately it's about risk tolerance. They are putting up their own money, new businesses carry high risk.

[@IAmTheJayster]

It was never about helping new businesses, its always been about making money, nothing more

[@Barefoot_Joe]

@@IAmTheJayster That's not true, some of the previous Dragons like James Caan, Richard Farleigh and even including Peter are business angels as well as dragons This particular group now are more mercenary

[@drnureini7538]

To be honest i can't stand shark tank, it's more of an entertainment show than a business show and sometimes it doesn't seem realistic, dragons den not only is entertaining but it's more serious, i actually learnt alot from it.

[@mikejones-nd6ni]

Deborah is right once again. I too think this should be dog food instead of dog treats

[@johnmchugh4655]

Plain to see Touker and Deborah don't particularly like each other, not the first time they've had their disagreements. Especially when she butts in. Nice to see him slap her down.

[@Jasper-Holland]

Lunch time, eating cheese croissaints

[@Jordothecat98]

Having cheese bread myself

[@LifeStyle2014]

Watch your calories please.

[@ulthea]

Damn you! Now I'm going to obsess over croissants until I bother to buy them in a few days time 😞🤤

[@dar2354]

🧀🧀🧀

[@axg93]

Microwave your croissant 15 seconds... Game changer

[@PaulStewartAviation]

That interaction between Tuker and Deborah was bizarre. Sometimes I wonder if the producers tell them to create some false conflict?

[@Ass_Burgers_Syndrome]

Wouldn't surprise me. It's what they do on a lot of "reality" shows. Especially in American ones, but the British ones are following along.

[@vanclemmons]

I don't think that it's necessarily fake drama created by producers. It didn't seem like a huge conflict, they just both seemed frustrated a little, but that could be for a thousand reasons. They are businessmen first after all, not full-time celebrities. It looked more like an inpatient snap.

[@PaulStewartAviation]

@@vanclemmons no I’m fairly sure that Deborah is not a business”man”. 😂

[@kris5187]

While insect offer a great protein source, they do not contain what is needed by most (99% of) carnivore. Cultivation impact is dependent on so many factors, but I'mma go out on a limb and say scaling this will not be as environmentally friendly as thy might like to think. Ratio of insect to meat weight is anything interesting area of this too.

[@BriteBytes]

15 minute episodes are the best - Exact time it takes to eat my lunch

[@gerardford9706]

For me too, exact amount of time i make love

[@handsoffmycactus2958]

These aren’t episodes. They are clips from episodes.

[@Poohtle]

Same

[@SubZeroJill]

"And it appears that Max, the demo dog, has almost closed the deal already." 😆😆😆....someone give the voice-over guy another raise please! LOL

[@BenjaminGoose]

What? Can someone explain the joke to me?

[@scottgordon1781]

And he failed to mention that his product his far better for dogs than what they currently eat !

[@melissamcclain34]

Alot of times the entrepreneurs will accept offers such as this one knowing that they will never go through with it once the show ends, wouldn't be surprised to find out this was the case here as well...

[@JeremiahEcks777]

Spot on. The investment apparently didn't go through but apparently only because he got another investment.

[@ablewilling2778]

Wow, interesting insight into the inner thoughts of Dragons. How are you privy to this information?

[@JeremiahEcks777]

@@ablewilling2778 Err, at what point did I say something the Dragons said? The entrepreneur posted that the investment didn't go through. That's all. Feel free to confirm it.

[@ablewilling2778]

@@JeremiahEcks777 errrr … you stated that the entrepreneurs accepted the deal ‘knowing’ that it wouldn’t go through. How do you know they ‘knew’ this would happen? And Confirmation that the deal didn’t go through is not confirmation that they knew this would happen… that’s fallacious logic. There’s lots of potentially unforeseen reasons for a deal to fall over

[@JeremiahEcks777]

@@ablewilling2778 I didn't say that at all. I agreed with the OPs point where she said the investment didn't go through.

[@Yobbie72]

Touker made the deal because he knows that he won't get paid that amount back in 12 months.

[@addya4011]

Debra is always extra nice to Peter Jones but I have seen her lash out/interrupt Toukar several times, I wonder why.

[@praveeshachapman677]

She definitely has it out for touker

[@janeclarkson8471]

She doesn't like him!

[@xx8575]

It’s just that when it’s comes to Peter, Deborah has a different set of rules. He is the only one allowed to interrupt her, take over the narrative directly from her, or call her Deb. I believe their relationship is a bit more intimate where the other dragons are just pure competition.

[@BenjaminGoose]

Deborah*

[@ProGear360]

Everyone went on about his hunger to sell but seem to forget that he's making it all by hand...

[@mani-oz7sj]

10:36 what was that sound 🤣

[@grishemall]

@1:59 That camera angle is a bit unfortunate 😂 And Peter's reaction says it all 🤣

[@Gamer528]

🤣🤣☠️☠️

[@arsel4been]

I love Tuca because sometimes he invest with the heart only unlike few who only listen to their brains.

[@MarshallLore]

its the offal and squigly bits that go to the dog food factory and the prime cuts to human grade food. This idea wont actually reduce the amount of livestock it will just mean an excess of squigly bits of animal to be disposed of

[@ifwecouldvote]

We should be eating more offal. More vitamins and minerals.

[@RockyDave]

Yep. Dogs ain't fussy.

[@bigjohny8446]

The last thing my grandad said to me was just call me jenny Cos I'm out

[@martinduggan4077]

Great gagg glad his grandad never told him to go collect sea weed

[@paulhope3401]

He should have said his capacity to meet demand was already at max and thats why he wasn't pushing sales.

[@TheWeardale1]

seems back when this program started the dragons were willing to help and guide the entrepreneurs who are lacking in certain areas... now it seems they want them to know everything, and have a functioning and profitable business...

[@Jordothecat98]

There’s no way that went through he didn’t look like he was happy with it at all

[@iancampbell9297]

When Touker said 50% I nearly choked on my bacon sandwich. I'm was glad the young man decided too back out of touckers 50 % offer !!

[@angelzashez]

Deborahs point about it not being dog food is pretty well taken... Like its an optional product so the eco friendly alternative is just don't use anything.

[@davidloughlin2238]

Good guy, and I think he will succeed with this. He has greater abilities than he knows and Touker will bring them out.

[@knexman427]

Spoiler warning

[@giselletdc1871]

His puppy sorry eyes won Touker's heart!👍😂

[@LifesToughQuestions]

Touker could have filled some offices with all those dog treats

[@youtubexyzchannel2580]

Touker forgot to give him an office space in London.

[@csanton3946]

Touka be like - 35% ? Entrepreneur - Yeah, with free pajamas so you can now go back to bed Touka - Deal

[@MADMAX7330]

Deborah clearly had something else on her mind

[@Serra-81]

This is my favorite Den lineup

[@AlphaCentauri24]

This was a great clip!

[@SachaKDrums]

Touker “I love the way you look me in the eye” Suleyman

[@SinkyYT]

Once a dragon is out it should be den rules that they have to shut the F up! Debra I'm looking at you!

[@jamesflames6987]

Why did Deborah go nuts when Tuker said he didn't know if there was a business?

[@hypethekomodo6495]

"Because actually, your resistance is in sex." I know she says insects technically but the punctuation totally made it sound otherwise. And now I'm stuck picturing a thirsty Deborah listening to sales pitches. I didn't want this but here we are.

[@BenjaminGoose]

Thirsty? All the dragons are provided with water.

[@BexxBott]

Bro??? KZbin sent me a notification for a different channel, but then the link sent me to Dragons Den…Guess I’m binging Dragons Den again today

[@rossparkhead4871]

Building a brand has been his main focus. Building reputation, development and loyalty. This is why these "dragons" are usually unsuccessful with their investments and aren't famous. Idiots.

[@lukebignell7846]

Global food sustainability head Bill Gates very much approves of bug food. Even for pets.

[@HistoryonYouTube]

I would have bitten Touker's hand off at 50%, that he went down further is amazing. The entrepreneur got a fantastic deal!

[@adamhawkins5697]

No wonder Martin Odegaard was so poor last night, too focussed on this!

[@mkartikaura]

LOL

[@MushroomMamaa]

everyone is on here eating lunch when i’m just getting my breakfast 🍳

[@benjaminstevens4468]

They didn’t have the dog try a biscuit? Sketchy, calling it a “demo dog” is just a bit of a stretch.

[@Orochi_001]

Oh, hey - it’s Sara Davies and that sole dress she owns.

[@JuliuszCovers]

I mean, his projections were to make 45k in the next year. Even ignoring the fact that the business is now 70k in the red, that would still mean there's possibly 22.5k to make for Touker at 50%. How on earth did he think he had any chance at the clawback he discussed? No wonder Touker went down, he could have agreed to go to 1% if there's no chance of that happening anyway.

[@scottarmstrong8968]

Lunchtime, eating bugs. What a coincidence

[@richierich4810]

That's a good bit of Grub........ 😂😂

[@strokenumber3]

If Doug, Jenny or Kelley were there and approached the basket, that dog would have dropped it in an instant and gone straight for the throat .

[@foreignwarren7361]

7:36 Me explaining to my wife why I got home at 3am.

[@Martinibaby23]

😂😂

[@Jessebella1]

Ever since that Sara Davies once offered 50% of the money and then stated very loudly after having done so... "Oh and I would be willing to share"... I can't take the thing seriously.

[@i.canalista7718]

Congratulations hope he does well 👏

[@L.C.Sweeney]

His turnover is 10k and he has stopped approaching retailers.

[@Robert-Downey-Syndrome]

Lack of experience is all

[@andrewjones-productions]

This isn't the first time that Deborah and Touker have crossed swords.

[@technoshaman001]

Great episode

[@JIKitty]

Pet foods don't contain "the good meat" that the livestock was raised for but instead organs like the liver, some meat scraps, some skin. Humans wouldn't eat these, at least not to the extent they arise. So usually pet food is made out of parts, that would otherwise been thrown away. The environmental claim is not valid.

[@dollydiddums7889]

Doggie treats , Free office space and Ms meaden sat on her tuppet ... What's not to like about this pitch 😀

[@turbochrist]

Well, feeding bugs to dogs really shouldn't excite anyone.

[@dollydiddums7889]

@@turbochrist why not , us humans will be eating them soon 😋

[@turbochrist]

@@dollydiddums7889 No. Nobody with any level of self-respect ever will.

[@gerryz8216]

He actually ended up doing quite well and with probably the best dragon for this space, happy for him.

[@2corinthians5-19]

He rejected toukers offer.

[@LT59623]

Peter's slow clap at the end

[@AntiMatter930]

This fella is straight out of St Andrews University

[@markford1638]

Is it really that hard to read the description? It clearly says University of Glasgow -_-

[@lynnwiltshire6220]

I love this but where to buy?

[@Bluecollarkiel]

Touker is top shelf!

[@mikeburke3660]

I would not eat insects so would never give them to my dogs. I am out.

[@Ricardo-fo4rq]

Good one T!

[@That_Guy78]

Crickets are one of the 3 bugs that are kosher, the other 2 being grasshoppers and locus. They won't hurt you to eat, even uncooked, but I'm not going to eat them. I'm am also not going to pay more than meat sources.

[@JD-ke6st]

Anyone else think the reason for him not focusing on sales was probs because he lost his grandad recently

[@turbochrist]

Eating grass and bugs, living in pods. We really need to stop listening to kids.

[@Alec_Reaper]

If bugs tasted like steak, I'd chow them down

[@jphenry3404]

Definitely, delicious and nutritious! 😄

[@bigrats4674]

Great watch

[@SuperHotspot69]

You have your grandfathers spirit, the way you looked Touker in the eyes... powerful, no blink. You were not alone in that moment, and your grandfather was with you.

[@HAn-ie2zp]

Wow! That was fun!

[@rickysmyth]

Too expensive for dogs. Dogs hang around humans for their scraps so they are always given the cheapest meats. If only you could get the entrails after an animal has been gutted nowadays since that would be free. I'm sure a dog would eat a cows brain for instance so it would be a waste throwing it out

[@lj7169]

1 in 3 people are vege, vegan or flexi? Is that true? I find that very hard to believe. I mean, I'd expect it to be closer than it used to be but probably more like 1 in 5 at the very least, probably even closer to 1 in 10? Maybe I'm wrong. But 1 in 3? Nah.

[@renownedbandanawearer1345]

Probably pads the numbers a lot by including flexitarian. The definition of that is pretty broad and debatable.

[@SeanH1984]

I’m glad to see Mick Schumacher has found a new job selling insect based dog treats. You could say he’s the dogs bo….

[@DSFXRENDER]

tuca is the man!

[@thisisgreg]

I hope this is just free advertising for him. He's great and I love the product. I'm going to shift to buying pet food that contains some fraction of bugs.

[@dilwich]

The great reset is starting with the animals eating insects instead of meat and then humans. . .

[@taranullius9221]

A young kid with a virtually non-existent business in boutique pet treats is "The Great Reset" to you? I wish it was here, our massive over-consumption of meat is environmentally ruinous. Aren't you embarrassed to exist? Why do you exist? Did you finish school?

[@BenjaminGoose]

Ahahaha "the great reset", good one. Haven't met any fools that believe in that one for a while now.

[@jimmyneutron129]

It would not be that bad tbh

[@yoshisdaddy]

Dogs are carnivores.. this is ridiculous. It might sell but no way dogs choose this over meat based

[@World_AA]

This pitch really bugged me

[@SilverMist0121]

Currently in town with my mate jenny WERE OUT OUT 😂

[@ahh1180]

Best part is the shutdown of Debbie

[@itsbusyartist]

''Making money is not my main focus."

[@Binyamin1444]

I love the way you look me in the eye

[@archangel6415]

That was just a great piece of dealing.

[@royfr8136]

And that is why tuka disappeared... If you don't get on with Deb or Peter you disappear-