Will This New Gin Product Shake Up The Spirit Market?! | Dragons' Den

Fabian and Rowan are seeking £50,000 in return for a 2% share in their business Quarter.
Season 20, Episode 13.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #BusinessPitch #Quarter

[@Moinul987]

Deborah's offer at 10% was more than they deserved imo

[@josephaku9631]

So true.

[@mauharley]

The company name is Fractions Drinks Ltd. Based on their last set of accounts in 2022, they'd raised 580k in share capital, but had an operating loss of 354k. Touker is right. Valuing a business based on projected turnover rather than profit is nonsense.

[@yesboss8438]

Thank you for doing gods work for us 😊

[@Darragh1]

They should taken the 6%, very seldom does a dragon legitimately offer that much value with contacts. The 7.5% was a fair offer. I don't get why some go in with no wiggle room.

[@jameshealwriter]

That pitch was only 25% strength 😂

[@marchumphreys3865]

🤣

[@sanjuansteve]

That's a ridiculous valuation for how little they have in sales, with no IP.

[@tullochgorum6323]

Precisely. The offer was more than generous - they are muppets to turn it down.

[@ppmm2708]

What a muppets. Declining lousy 10% for such critical boost they would receive from a dragon. Hilarious.

[@user-bh4tg9vu5u]

They’ll get a better deal elsewhere. They got the marketing they needed just by appearing on the show. Definitely not muppets.

[@YoutubeWatts]

@@user-bh4tg9vu5u Her connections in that specific industry are worth the 10% they are muppets.

[@user-lg6hw7li5z]

You know nothing about business

[@lancealex382]

This is what mixers are for ffs

[@kris5187]

problem with that is you cut the flavour profile with the alcohol content so it's more akin to the mixer than the cocktail

[@gwheregwhizz]

That branding looks like Morrisons Savers.

[@JesseLeePeterson9]

Happy shopper looks better

[@EZ-D-FIANT]

Funny you say that cos it's exactly where its going....😂

[@janlassen6101]

''The Walking Braindead'' ....A series coming soon to netflix.

[@jay_nou]

They're obviously not here for a deal, but what disappointed me even more is that the clock in the corridor before the lift doesn't work. I was eager to see the time difference between entering and leaving the den, unless they spent 24 hours there l😂

[@henryfitzgerald5857]

I expect they spent 12 hours

[@joerussell9574]

I can water my own drinks down...these guys are jokes!

[@Erickhetfield]

Did you watch the video? Sara addressed your point.

[@kimjongbingbongtingtong4430]

This has been on trial sale for years - just tastes pretty awful. Drink or don't is my advice

[@jamieleroy4243]

With Debrah’s contacts, they’re gonna regret that.

[@BLZLdn]

I love Sara she's so cool and down to earth!

[@ma12sh]

vodka in midi- full vodka in schooner-1/2 vodka in pint - 1/4 ? these guys must never go out ? wish i had the idea to water down drinks....

[@JesseLeePeterson9]

Happy shopper put more effort into their branding

[@josieann5031]

Why not just put less alcohol in when you mix a drink.

[@SamSam-xb1ur]

That's hilarious you're absolutely right

[@jack-a-lopium]

Heheh, that's great... but honestly: it's for clubs/pubs... and taxation. But anyway, didn't happen.

[@Erickhetfield]

Watch the video. Sara answered your question already.

[@beeble2003]

Because then it tastes more like the mixer and less like the spirit.

[@arnaudd.5525]

There are so many very good alcohol free alternatives these days. This seems like a worse alternative to those.

[@VladmirPoopN]

This wasn't about being alcohol free; it's about less at a time.

[@TheManInBlueFlames]

If you dont want to drink why not just QUIT drinking or drink zero percent alcohol? Alcohol is overrated anyway!

[@adashofbitter]

By that logic, if you do want to drink, why not become an alcoholic drinking 2 bottles of rum a day!

[@LTSmash414]

They've never heard of "single in a tall glass" eh

[@Nick-7432]

Walked away for the sake of 1.5% is madness!!!!

[@jack-a-lopium]

Ouch, pain... great product, and they're gunna need a Daddy Warbucks in this industry.

[@sexyhomeowner9345]

Petty Betties

[@adamtwomey3183]

Thanks for the spoiler 😢😂😂

[@marchumphreys3865]

No the dragons lost out because of one percent

[@alexandreturcotte950]

It’s not 1.5. They asked for 2% . That’s 5% difference

[@dusk_en]

Thank you for making my breakfast better

[@seanlohan6215]

School boy error declining the 10% and the branding makes it look like white spirits bottle from a DIY store.

[@Eggmodz]

I only drink once in a blue moon and I want to get rat-arsed when I do, so not for me. I don't understand why anyone would want to drink unless to get drunk anyway. I don't get it

[@hollybuckley182]

Because alcohol tastes nice? That's a bit like saying why eat chocolate unless to throw it up from overeating.... people enjoy it in moderation

[@thevalkyrie8]

They just wanted exposure hence smirking at the end in the elevator

[@jumble-1238]

I can’t even remember the name of their brand

[@josephaku9631]

The way Tukur adjusted his posture while Debra spoke, was funny. He could sense a better offer coming from her.

[@Kasperbjerby]

We have a brand new concept! Watered down alcohol, cause that is not something every bar and disco has done for ages to save money 😎

[@allrightden5732]

Is that Deborah using a plastic straw? 🤔

[@roberths7282]

…and you’d have to pay 4x the price to get trollied! 😂

[@Erickhetfield]

Where I live there a dozens of drinks like these and they have been around for quite some time. I'm assuming the same goes for most of the world. I don't get what "new category" they are talking about.

[@l2sunshine173]

I hope i remember to look at their Web site in 6 months,which i won't...

[@Evskin]

3:52 lol Pretty funny seeing them wriggle and tell figures that contradict their valuations.

[@aroemaliuged4776]

Is adding a mixer not reducing the alcohol content?

[@scrtco]

Pour in less spirit and more mixer?

[@oz1erol839]

1.5 % whaaaaaaaaaaaaaaat

[@felix1974]

Fabian and Rowan, sound like good public school names, I'm sure they'll be able to suck up any losses comfortably

[@sorj]

Would it not be more cost effective to just buy a big regular strength bottle and use more tonic water?

[@Mike-jl2kp]

You have to wonder what their current shareholding is - im guessing its quite low that they couldnt even budge another percent

[@coxie2foxy]

Don’t think these guys value a dragon

[@leeatkin9583]

What a couple of planks.....

[@Car-crazy]

Actually they are not. They were never after a deal, they just wanted free exposure and advertising for their business, which they got.

[@leeatkin9583]

@@Car-crazy Yeah.....I have a working brain, thus, I did manage to work that out. But thanks anyway.

[@JosephFrain]

Where is this company up to now 2 years on from the den? Anyone know? Did they do the right thing for 1.5%?

[@JohnSmith-cs7jg]

Doubt it mate, it’s a ridiculous idea

[@JosephFrain]

@@JohnSmith-cs7jg I just googled their company, seems they are stocked in a lot of places well it was dated 2022 so don’t know about 2024.

[@MyFoodeater]

Didn’t even want to negotiate with Touker

[@robs5855]

Should have offered the difference in advisory shares.

[@akwamarsunzal]

Brandy? I don´t think so! Brandy has to be 37.5% to be called brandy! Unless things have changed of course!

[@TheTravellerPk]

1.5% nothing will loss for them., They supposed to be accepted

[@Nigelfarij]

There are quite a few health claims on the product - e.g. vegan, low calorie. I don't think you can make health claims on an alcohol product.

[@Erickhetfield]

They are not "health claims", they are accurate descriptions of the product. Unless they are false, they should point the positives of their product.

[@YoutubeWatts]

You can't go in the den with less than 10% equity on offer, this isn't a series A round 🤣

[@vailototafea7089]

Debra gave a good deal ...they are going to regret it...ohh well win some loose some...

[@johnhewett9483]

oh well, thats blown their chance of success, silly boys

[@tonto2455]

They must have been drinking the product to decline her offer.

[@Jasper-Holland]

The greedy boys

[@JohnSmith-cs7jg]

Just put less spirit in your drink! Also will be cheaper! These two are so deluded it’s unreal. 😅

[@A380_Flyer]

When I was at uni there was a drink called Snakebite. Anyone else remember exactly what it was lol

[@jordans4448]

Snakebite is half lager half cider 🍺

[@humeyboy]

Cider+Lager and some bars make it for you but the loophole is to ask for a pint of Diesel and they make one and top it off with Blackcurrant.

[@dsgrbrowne1]

People add blackcurrant...just makes it too sweet.

[@moogleking]

Lol left for 1.5% what muppets

[@Reinonordinn]

Did Jenny mention she's out?

[@Coolcarting]

No

[@Erickhetfield]

Very creative joke. Congratulations.

[@jordans4448]

They lost me the minute they said “for too long, spirits have been too strong 🤡”

[@hellegennes]

I am really annoyed when entrepreneurs come in for an investment and they either lie or demonstrate a complete lack of awareness of the market they are trying to enter. Their story is that they wanted low alcohol drinks for such and such reason but couldn't find any, so they created their brand. What a bunch of nonsense. The market is chock-full of low alcoholic drinks or ones that are completely free of alcohol. Big brands, small brands, local brands; they all offer low alcoholic options. That means they are either dishonest or don't have a clue about their market; either case is an awful sign for a potential investor.

[@zamanzafar9562]

Lool this was clearly free marketing strategy from them

[@dsgrbrowne1]

But nobody is gonna drink it. So...

[@TashaC7]

Why didn’t any of them mention how bad the branding is?

[@WhiterunGuard11998]

Smart guy, but he just doesn't get it. So hung up on the numbers he forgot what's actually important. Real entrepreneur would have jumped at the business opportunity.

[@hunterxhunter777]

15:24

[@Goku9000]

WHY WOULD THEY DO THAT??!!

[@charlisays]

I think their audience personas were written to fit their product and not the other way round. Ive never seen or heard of someone asking the barman for their lighter drink recommendations. Fitness freaks either dont drink or have just one.

[@mikeh2006]

7.5 was a good offer.

[@stephenturner6075]

A pair of fools

[@DeathStarGaming59]

they are complete idiots for turning down debra .

[@Erickhetfield]

The brand is not good. It looks very "classic" or even dated, while the target market is young people. I don't think it would stand out in the shelves.

[@angelakelly3679]

That branding looks awful and cheap. Imagine refusing that offer..... Not a good decision at all.

[@xhildahysa2000]

I wonder how is this brand doing?

[@boltywolty123]

The owners got blown up

[@Nomuch2say]

What younger people are drinking less?

[@WattzOrJerk]

They will regret this

[@techtitanuk5609]

Alcohol is definitely not delicious

[@TrampolineCulture]

Spoiler blocker

[@GrandEmporer]

Just add a bit of water. Problem solved. Ridiculous business idea.

[@nigelwilliams9307]

How can they have a net profit with a minus figure? Surely that's a net loss..

[@rleriche5044]

That's what the - is for

[@nigelwilliams9307]

@@rleriche5044 They made a loss. A loss is a net loss, not a net profit.

[@Cavscout101]

1:12 pretty sure this is called being an alcoholic

[@vailototafea7089]

Not good should have taken Debra's offer ...🙄🤔

[@JoeChief_]

what muppets!

[@TYNEPUNK]

the dragons always make out theyre proper alcoholics.. if it was any other drug theyd never do that. why is it cool for them to be like dude im desperate for a drink. and clearly they arent.

[@peterd788]

This is nothing new. In Japan and other areas in South East Asia diluted and under-distilled spirits are commonplace but mostly don't gain purchase in Western markets.

[@MrDavfit]

not without Debra

[@barryrawlings7592]

silly lads being greedy

[@AntonioAniello-hg4xk]

Lads weren’t being greedy they were protecting their business and other investors also had a fair bit of equity in their business so these guys probably had very thin margins to play with!

[@johnwhelan6862]

their on dole now

[@andrewmacleod5826]

smarmy sods

[@joshjones5268]

Big mess up

[@cormac2515]

What a load of crap…this is literally why most people mix their drinks 😂…put less alcohol and more mixer = problem solved

[@olimot8081]

Debbie gets so salty when the deal doesn’t work out

[@johnchapmonkey8933]

Easily copied by big names if a success. Gins done rums next big thing.

[@user-zp4hs9kn5s]

This is not new this has been done before, ie Iceland has brandx low strength brandy . Absolute rubbish

[@rogerreed905]

They should of talked exit plans . . . Build the company Create market share . . Sell to a major . Like Bacardi .

[@shahidulkabs5775]

Diiiikkkhedsss

[@RickallsBushcraft01]

Too many adverts, therefore I'm out!

[@jonnyhawkins7744]

Rowan was useless in this pitch. shouldnt have bothered in turning up

[@Farquad76.547]

1rd

[@danhojo30]

1st

[@Farquad76.547]

Not even close Danny boy

[@loopykill]

@@Farquad76.547 i got two comments before the pair of you pfft, im out, amateurs!

[@shahidulkabs5775]

Wankkkkeeeaaassss

[@frozengamer3030]

These guys are really dumb for declining the offers.

[@therealbeepo]

these guys are more delusional than diluted

[@user2kffs]

This decision was bad PR

[@alexhill315]

Terrible decision hahah

[@joshjordan1486]

Barbra rung, she is out.

[@BenjaminGoose]

What's a babra?