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Citroën tore up the rule book of luxury automotive style when it introduced the first DS model back in 1955. Named for the French word for 'Goddess' (Déesse), this ground-breaking model managed to be serene, bizarre, elegant and ugly all at the same time and set the tone for Citroën's unique take on car design. After being out of use for 35 years, the DS name reappeared in 2010 on premium Citroën models and has now been spun-off into a upmarket brand with a distinct product range.
The complete line-up of DS Automobiles spans from the DS 3 supermini to a plush DS 5 model that targets prestige-badged compact executive saloons, all these premium designs commanding a higher price than equivalent models under the Citroën brand. The DS 4 hatchback sits in the middle of the range, targeting cars like the Audi A3 and the BMW 1 Series and the Crossback variant aims to broaden this model's appeal towards the kind of customers who might also be looking at plusher compact Crossovers, cars like Audi's Q3 and BMW's X1. With the Crossback treatment, the DS 4 gets a bigger presence, higher ground clearance and a more rugged style, in the same all-round package.