Duncan and Peter Want To Help Save Claire's Fledgling Business | Dragons' Den

Claire and John Brumby are seeking an investment of £75,000 in return for a 15% equity stake of 'Scrubbys' - a crisps manufacturer that aims to target the health-conscious snacks sector.
Their resilience has brought them this far but they need a Dragon onboard to turn things around...
Season 12, Episode 1.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #HeadOverHeart #FollowYourHead

[@athangghag9276]

They did pretty well after the show. Their sales increased after the episode was broadcasted. They got into Waitrose and got multiple investments. The company was acquired by a food company but they still work on the product and continue to grow the brand.

[@BorisTratar]

Then why am i reading that they went under administration and got sold?

[@JCstock]

@@BorisTratar "The company was acquired by a food company"

[@RDVL1234]

I'm so glad that they picked up.. bless them 🤲🏻

[@Sing4orMe]

@@BorisTratar AFTER 9 SUCCESSFUL YEARS, THEY WANTED THE BRAND TO DEVELOP FURTHER. IN 2016, IT WAS ACQUIRED BY AIB FOODS LTD TO ADD TO THEIR VAST AND GROWING SNACK PORTFOLIO. WITH OVER 50 YEARS’ EXPERIENCE IN THE SNACKING INDUSTRY, AIB FOODS HAS THE ABILITY TO GROW THE COMPANY BOTH NATIONALLY AND INTERNATIONALLY. Source: directly from their website

[@DanielGonzalez-gf3ou]

Aaron K link

[@austinpowers9340]

Duncan has a heart of gold.

[@DocRealTalk]

LOL sure...

[@PolitischTourette]

And Peter a heart of 10 little pigs sown together

[@pacificanorthwest1015]

...While Peter has a brain. :)

[@jonofresh8507]

Duncan kisses peter's arse

[@PolitischTourette]

WTF did I write just there? I must have been stoned back then ... I dont even understand the meaning of the ten little pigs ....

[@asaadezzaher2187]

Duncan was ready to just give them 30 grand out of the kindness of his heart

[@cdv1qa]

You can tell he's a very kind person underneath all the business bravado. Heart of gold.

[@magusxxx]

Peter: "It's taken you to the edge, hasn't it?" Claire: "Yes" [Peter pulls out the thumbscrews.]

[@shahedmc9656]

Expected practical help from Peter.

[@jayczzzya]

Peter: I want half of your business and your house

[@Goldstone93]

Lmao

[@davidmg1925]

You guys, didnt see you up there doing better.

[@NoahReCoded]

Peter: you had to take a job Claire: …yes.. Peter: to support your family Claire: yes… Peter: you’re broke! Claire: yes…. :( Peter: you have no money!! Claire: Make him stop!! D,:

[@MutarFuqueer]

Yeah, I'm with you on this. I don't know why he kept poking the bear.

[@sukhoi3572]

Something about them all eating crisps in silence cracked me up

[@ashleelmb]

It was like a feckin Walkers advert. Lol

[@simonbecker6070]

Well that was some anticlimactic ending

[@db8458]

It was a very good Dragons Den ending that should serve as a good lesson to ppl. This is about investing first and foremost.

[@jdrodrigues7]

Yes! This is about the investment of real money for the investor's portfolio first, a win-win with the entrepreneurs second, and lastly a TV show.

[@simonbecker6070]

@@db8458 fair enough. I agree with you. This is not a charity

[@PolitischTourette]

So no "love Explosion" for the Entrepeneurs.Oh how I miss Borat .....

[@robmarrin6720]

It's all a load of horlicks, now harrods everyone laying staff off,, mind you I can understand that, three year's ago in harrods unable to buy the 25 grand solid gold fountain pen, I took a look at the store and staff itself, never seen a center of commerce(you can't call it a shop that's crass in this case) with more staff in any department than customer's, now macdonalds similar area totally understaffed, and we wonder about investment,, it's definitely horlicks,

[@HighTen_Melanie]

“They’re also gluten free” Camera lingers on Kelly Hoppen.

[@sexyhomeowner9345]

Yeah, she has a gluten allergy.

[@Locutus]

And? What are you trying to get at?

[@josh82112]

@@Locutus 🤦‍♂️

[@Locutus]

@@josh82112 Smh... You're not very intelligent...

[@JamesKirk2233]

@@josh82112 Why is it strange for the camera to look at her?

[@AnythingAcousticTV]

Peter was just spelling out how bad her life was

[@Hi-kq1vi]

Peter always looks like he buys slaves.

[@myopinonz]

Yup, the biggest issue is the (%) of equity they have (75%), had they retained the same debt load, but owned 100% if the business then peter and Duncan could shoot at 20% each .

[@arpitanand2127]

Sad

[@l2sunshine173]

@@Hi-kq1vi HA HA HA HA You are so funny!

[@luxurytravel2581]

@Hi LMAO

[@Mak095]

Well, they made a 300k net profit in 2018, so I guess they didn't need the dragons after all

[@LBPreviews]

I was recently in the UK for a weekend for some business and I had lunch at a pub, they had some of these on my plate. These crisps were so good I asked the owner what they were so I could buy some more. Crazy to see them here on Dragon's Den now.

[@digital_dan]

LBPreviews that’s a relief. I’m happy they’re still in business. It looks like a passionate business venture, risking it all.

[@10wanderer]

@Eddie Turbine Flout off !!!!

[@AynOtori]

Peter looking crisp.

[@RockyDave]

Well, your puns are a refreshing change from Ewan's.

[@D3hander]

Duncan is 100% the guy who everyone thinks is a mean assholes and it's only when he dies, we learn he's spent 30 years feeding poor families or sending kids to school or something. Gut feeling is Duncan is a truly good person with a mean guy persona.

[@Fiskie666]

Yes, just need to see his biographie to understand.

[@oneoneday]

@@Fiskie666 Yep i've read it and feel the same.

[@russnunn2456]

He’s just a good tough business man he’s not mean it’s just business

[@samg7430]

Peter and Duncan have the ultimate bromance

[@UTubeTulip]

They're brenemies!

Do they take each other's trousers down

[@BloodAndGutsTV]

Haven't clicked on a Dragons Den video in a long time. Just clicked to see if people are still making Jenny jokes. Some things never change...........

[@evilspeak5702]

So I take it you're out then, much like Jenny?

[@LP97GH]

Even the video creators joined in on the joke :’)

[@penmerch2804]

@@evilspeak5702 11:30

[@johnholland9371]

Unlike Jenny, those jokes will never run out.

[@sadikmeah4057]

Wrong title. It was only Duncan who wanted to help. Peter just lasted a bit longer because Duncan twisted his arm. Duncan Banattyne, i take my hat off to you for at least trying

[@Ziphoroc]

Jenny: “I’m gonna say one word. I’m out.” Everyone at home: “But Jenny that’s two words” Jenny: “Fine. I am out.”

[@arron620]

Even when she’s not on the show Jenny still manages to say “I’m out”

[@Boshek2019]

The final edit that cut to Jenny saying I’m out had me rolling in the floor

[@_B.M_]

If Touker was there, he would have invested!!

[@callumdronsfield3564]

Touker doesn't get out of bed for 15%.

[@tootsd]

And he would have tried to give them office space. lol

[@hugoschkiglitz]

Piers is the most spineless “dragon” in the den. I can’t think of a single time he made an offer when everyone else didn’t, or when the pitch was heavily criticized. The minute he senses skepticism from the other dragons he backs out of the deal, even in areas he should be the SME

[@Itsonlymakebelieve]

Kelly ‘Goldilocks’ Hoppin is by far the worst Dragon ever to appear on this show. She rips into each Pitch, using terms already used by other Dragons. She never invests or will try a 50% offer only because she has not got the business acumen to succeed in anything beyond what she must have tripped over in an earlier business, to end up on this show.

[@jf1341]

Not true. He is much better than Sarah Willingham who takes it by a mile.

[@deadwinglullaby]

SATURATED market. Ha.

[@callesierra]

What lovely people, I wish them so much happiness.

Pair of Bellends

[@jamiesmith4745]

sam jackson Oh damn! What a savage! You have just roasted them... Yeah... just shut up you prepubescent 12 year old

[@marcknightly9677]

Cry babies

[@CEO786]

@@marcknightly9677 don’t be so quick to make judgement, a day will come where you might be called what you call others. Rejoice in the favours and countenance of your Lord and be a grateful servant. Your welcome.

[@rafdahouk9341]

Jenny: ONE word... I'm out..... gets me every time!! 😂😂

[@penmerch2804]

11:30

[@RoamingHeathen]

She’s truly not the brightest bulb, is she?

[@BenjaminGoose]

No, she meant the one word is "out", and then said "I'm out".

[@rafdahouk9341]

@@BenjaminGoose I know that. That's what makes it funny!

[@Stop_Pre-Ordering_Video_Games]

The company dissolved after liquidation in 2017 with £240,000 of debt. I actually feel quite sorry for them.

[@Envengerx]

I can see their company on Google.

[@priscamolotsi]

Envengerx The postings are old. Check the dates. The company was acquired by AIB Foods in 2016 then later dissolved.

[@estrellajuanadimas891]

At least Duncan gave them a chance , he showed he had a heart and saw the determination and how hard theyd work they've put into this business. Too bad no one else wanted to partner, and Duncan had to make the decision he did.

[@KJ_2020]

So many entrepreneurs think people want healthy crisps and chocolate. They don't. People living healthier lifestyles are not looking for slightly better alternatives to unhealthy snacks.

[@CC.DeVille]

Chips are terrible for you, period. Including these. The only healthy alternative is to not eat them.

[@davidb9806]

They position wrong. I'm not trying to lose weight but I don't like the empty calories of potato crisps and milk/sugar chocolate. Snack foods that taste just as good with the same macros but better micros are always something I'm after.

[@gryn1s]

Sorry but i cant go past this person bashing chocolate. You are largely wrong here. As indeed any sugar packed product is harmfull, but dark chocolate with 70% of cocao and up is actually really good for you. Same with any food. Things are not simply good or bad. It depends.

[@KJ_2020]

@@gryn1s how is it really good for you? And compared to what? And how much of it?

[@gryn1s]

@@KJ_2020 Okay, well, cocoa is packed with micronutrients, antioxidants and such. All of which help to maintain brain function, balanced cholesterol levels and much more. Except in cheap chocolate products any benefit of cocoa is offset by large amounts of sugar and surogate oils. Most studies considering chocolate use, utilised around 50grams of 70% chocolate a day, so its probably safe to say that half a bar of dark chocholate a day, can suit any diet.

[@Beanie1984]

Jenny: The one word is? "Out?" NO "Im Out" lmfao

[@youmustbefibbing7376]

Duncan was looking at the bigger picture behind the business. £37,500 to help a family of five. Good on him!

[@shahedmc9656]

Underwhelming ending. I thought Peter was going to say something like "The first thing we'll do is renegotiate the loan repayments".

[@lukeporter6186]

Do Harrods and Ocado stock every dragons den food item?

[@andipandi5641]

i would upset if Harrods have let themselves down by stocking - fecking "reggae- reggae" sauce..

[@innovativeinnovation6629]

I love Peter and Duncan, I can see that they both have good hearts.

[@tibsthefox]

Kelly Hoppen = Jenny Campbell before it was cool

[@oliprj8676]

What?

[@jamiesmith4745]

OLI PRJ I think it’s because Kelly seemed to rarely invest herself

[@falaky]

When was the last time Kelly made an offer? 😹

[@tibsthefox]

@@falaky I can remember one offer she made. Can't remember a single other 😂

[@Nick-bb9tb]

This couple is a gem. This is called true passion. I am sure they are doing and will do great with this hard working attitude.

[@thaddeusokafor2953]

Jenny: And therefore that one word is?

[@OE-vc5si]

Wow they succeed at the end !!! Scrubby's Crisps are everywhere now... Good for them...!!!

[@Hi-kq1vi]

Everywhere? I see them listed on Amazon & Holland & Barrett. They aren't in the Supermarkets.

[@cun7us]

@Martin Shepherd how much did they sell for?

[@DrScoob]

@@cun7us the business was in administration, so nothing. Only value was whatever assets they held.

[@danielm8980]

Jenny: “I don’t eat. So therefore, I’m out.”

[@Technics_Trader]

How fitting to have Jenny at the end of this saying IM OUT lol

[@frikkievandenberg8318]

Atleast they are honest and there product is good its sad !! Seeing good people trying !!

[@ashleelmb]

What a shame about their financial situation because their product and their business actually looked like a good one.

[@B_Bodziak]

From other comments, it sounds like they succeeded in the end.

[@samirmouladad6633]

B Bodziak I just checked the company stoped trading in 2017 with piles of debt

[@smith0779]

Smith's crisps, market leaders in the 80's spent tens of millions on advertising. Soon as they stopped advertising they went under

[@graham9352]

Walkers don't advertise much and they are the leaders now

[@carpii]

Smiths didnt go under, they were bought by Pepsico at the same time they bought Walkers. Not sure how much for, but combined total was $1.35B, this was still at a time when Smiths had greater annual sales than Walkers. The Smiths brand is still used for a handful of products

[@yashkadam6336]

Piers is the original Jenny.

[@michalwalks]

Piers was the original outer but with an extra dose of bad attitude.

[@RenegadeGaruda]

*laughs in Simon Woodroffe*

[@rtoza384]

Yash Kadam more like Kelly Hoppen

[@Derek.Joseph]

@@RenegadeGaruda Simon was horribly inconsistent and incredibly strange at times, but he did invest and actually gave most entrepreneurs far more credit.

[@RenegadeGaruda]

He was certainly better at coming up with excuses than his successors, but he only secured one deal lol.

[@wjatube]

Most of the entrepreneurs that come into the den are facing serious financial hardships to follow their dreams. But these two took the approach to NOT hide their fears and worries. It almost worked. But I think they were better off showing some more energy. They looked defeated and without passion despite their words. Investors are not looking to offer 'lifelines' on a sinking ship. They want to know their operating partners are executing and making sound business decisions not clouded by the obvious distractions on their faces.

[@matt5802]

Peter - "that fifty thousand pound loan, do you have to pay it back?" Er.....yes Peter that's why it's called a loan and not a grant!!!

[@sefyboy7183]

He meant have they already paid it back.

[@sirbla1rsco239]

Theres been countless times where entrepreneurs make fine detailed mistakes so I dont blame him for asking.

[@matt5802]

@@sefyboy7183 he said "do you have to pay that back" he didn't say 'have you already paid it back"

[@B_Bodziak]

Well, in the US, some small business owners can get loans that turn into grants when certain criteria are met, especially minority or female owned small businesses.

[@matt5802]

@@-b8683 fast forward to 4:48

[@Hi-kq1vi]

Still going, although they went into administration & had to be saved-they stayed on working for the new owners. Only shop you seem to be able to get them from is Holland & Barrett.

[@murrmac]

I see no evidence that they went into administration .

[@B_Bodziak]

What is "administration" in the UK mean? Is that similar to bankruptcy?

[@murrmac]

@@B_Bodziak Pretty much, yes. Speaking generally, and without going into any long-winded details, in the UK, *companies* go into administration (or liquidation), *individuals* are declared bankrupt ... slightly different usage in the US, I know.

[@killler240]

@@B_Bodziak administration is Directors get replaced with an appointed person (normally), and there is a talk with all Creditors to agree lower requirements, or spread out payments, and in the meantime Creditors are not allowed to come after you for money. This is in an aim to allow the company to continue if possible. The company is also advised for new Buyers etc.

[@Ken-P]

@@murrmac: Scrubbys vegetable crisps were acquired by AIB Foods Ltd in 2016, after going into administration in 2016 Scrubbys Foods Ltd was dissolved in 2017. www.scrubbys.co.uk/about-us/index.html beta.companieshouse.gov.uk/company/07941783

[@dilwich]

He's done well since singing ''Cwy'ing'' with Wack'ell. . . .

[@Arnold1nspiration]

Duncan heart of gold, Peter wanted to help but just couldn't warrant it

[@jamieprescott100]

The richest man in the room wouldn't give them an investment. I'm shocked...

[@jdrodrigues7]

It isn't about the amount of money they have. They are writing down information which can be used in specific business formulas that will tell them how strong the investment is or could be.

[@mateo89fl]

I guess that`s why he is the richest one. He knows when not to invest. This is not charity.

[@arnold8746]

Kelly, the other jenny. "I'm really just here for the free samples... and for that reason I am out." She just adds on "I wish you the best of luck."

[@hihihi1q23]

The show ended up being great advertising for them. Their products became quite popular, Waitrose started stocking them, and they received a large investment from another investor. They kept working at it until 2016, when they got bought by a large snack manufacturer. So a happy ending, fortunately.

[@B_Bodziak]

I think a lot of entrepreneurs go on the show for the exposure as well as to get a dragon on board.

[@Hi-kq1vi]

Got bought because they had filed for Administration.

[@OliverStapley]

I’m hungry now cheers guys

[@proxy7362]

cheers bro

[@noahfinlayshipman]

8:31 I sweat the narrator tried to make a bad pun here: "Four dragons have now deCLAIRED their positions."

[@David-ii1cu]

Their company went into Administration. The brand was bought and still exists.

[@zubaabbas]

the dragons drop the ball a lot. this was a great product with honest passionate people behind it. they were very forthcoming with their debt. i would've invested

[@DovahFett]

You would have, but there would have also been a good chance that you would have lost all your money. There is a fine line to walk between doing the nice thing and doing the financially sound thing. If you just invested in businesses purely because you thought the owners were good people, you'd quickly find yourself in a similar financial situation to the couple shown here. Sometimes passion and honestly simply isn't enough.

[@S7EVE_P]

Saved from Administration by AIB Foods in 2016 and now has.over 40 products. Sadly the dragons were right about the pair.

[@neemaaraka_Psychiatrist]

I felt the husband’s desperation. This was so moving.

[@EverthingsApple]

That one hurt... I was certain Peter was sold. That dude also looked a bit like Adolf Eichman lol

[@Mike_5]

Duncan is trying hard to think of the most polite way to say 'Awa an bile yer head' to them

[@TheJohnCooperShow]

Who else was awked out when the dragon’s were trying to eat the crisps without making a noise

[@jennycampbell9419]

I have joined 2 words together they will now official join the dictionary and become a single word; Imout "To declare yourself out of a proposal in the fashion of Jenny P"

[@lush1276]

Such a shame.. Business sometimes comes before your heart 😔 they really deserved a break tho..

[@rudra7615]

If they didn't have such debt, it would've happened. If they stay on the track, get the sales from Ocado.. The debts could be reduced substantially in 1 years time, then easily get a dragon.

[@bluesque9687]

So, Jenny comes in the end to tell us she is out??!! Wots wid that woman?!!

[@BiscuiTea]

When Duncan talks numbers, he has an interest

[@jackcooper3307]

First one ever where I’ve been gutted for them!

[@AshGrg2007]

Business went into administration in 2014, however they did get an undisclosed amount because an ethnic food company bought Scrubbys.

[@shy_sorai_vlogs]

Glad the concept is still around

[@bobfromhull]

Duncans been there too. He made a good shout. Sorry Peter didnt move with him. I dont think they would have regretted it.

[@jf1341]

People please support this brand of crisps!

[@paulmccarthy6545]

I hear they are doing well. Great!

[@scubardiveshop1389]

Scrubby Estimated Net Worth $1 Million To $5 Million.May 20, 2021

[@mangosteinist]

Love love Duncan. What a fabulous human this man.

[@gracemorganspeaks]

So good Dragons den. Whoever is reading know that everything is gonna be ok. Dont give into depression and fear. Try meditation and relax. Read positive books, listen podcasts and take time to know you.

[@Gaydadskiss]

DONT TELL ME WHAT TO DO

[@eddiediesel9035]

I read they have gone on to do well. If that's true I'm very happy for them.

[@shadowhunternz289]

What a misleading title..... Also the part at the end when Jenny says "only got 1 word....I'm out" ummmm that's 2 words, and if you put it properly it's 3 words 😁😂

[@Gaydadskiss]

I just love Debra, I just cant explain it

[@keebs26uk]

You like older women to munch out on

[@donkeydeakin]

Company was dissolved 2017, feel for them!

[@warp-co-il]

Yeah but not quite. Scrubbys is now part of AIB Foods Ltd (after taking them over in 2016).

[@donkeydeakin]

@@warp-co-il ah good to know!

[@EnduroUK.]

Peter loves a free sample 😂

[@philiptranter3027]

In the words of the great Al Murray...John you are batting well above your average there my friend.....

[@sirbla1rsco239]

They looked good, aswell as packaging !

[@Nixter1974007]

Nice genuine people.

[@m77ast]

I dislike dragons that never invest. What are they doing up there😳🤦🏾‍♂️😒

[@salemkid1979]

Brendan Fraser is a chameleon, he should get the Oscar for this performance! BRAVO!!!!!

[@rre-group7521]

Pair of grafters. Love real people like this hope they made it.

[@NewJak14]

Jenny: Therefor the one word is, I'm out

[@DarkReapersGrim1]

I noticed the dragons speak in subtleties often. I prefer if they spoke more candidly and were more transparent. Like in this video, at 2:35, Piers said, "Has this ship already sailed?" Instead, I would've preferred if he asked, "hasn't the health-craze fad already died down?"

[@marcusmanuelhorberg]

If you can't take the hint then perhaps its not the language you're familiar to.

[@Sunny-qt4ji]

Video starts at 11:28

[@sean.5468]

At least Jenny is not there to declare she is out😁

[@royfr8136]

Peter doesnt care...he just wants to clearly show they are fcked... so he can squeeze them and make it look like hes a nice guy all at the same time.

[@anthonytaylor4898]

Kelly, that is a DRAGON wig!

[@MrPaulz92]

The title is incorrect

[@Ryancoaching]

Can anyone tell me exactly what Peter Jones was analysing at the end with those loan breakdowns that they company owed that suddenly changed his mind? Thanks

[@Tomohiko_Tatsuno]

He was probably determining just how debt they had and when they owed it back and figured the money they were asking for was just to get them out of debt.

[@Ryancoaching]

Tomohiko Tatsuno ahhhh so he worked out what they wanted it for really haha cheers

[@MrDebkumarbasu]

Of the 6 billion packets I probably contribute to at least a million. Yes the photo on my KZbin account was before depression and insecurities set in. But I can't get over the taste of chips/crisps at this point.

[@jimmorrison8203]

Terrible way to negotiate is to say “we’re broke”. To investors it says “pull our pants down and ride us and rip us off anyway you want because we’re desperate and additionally it says we are clueless financial failures!” No wonder they’re broke. If they put forth a successful image coupled with a clear determination to make it work the investors would have been much more keen. They effectively frightened them off.

[@Hi-kq1vi]

Dragons figured it out, their body language & faces had desperation written all over it.

[@BEERWAR]

11:30 GOLD.

[@shamteddy659]

Ahh bless them! I actually felt sorry for these two, the husband looked totally upset all the way through the pitch. Shame it didn’t work out for them and the company dissolved in 2017 😓

[@serdaryavuz6996]

Im not sure if anyone else got this close to get an investment but didn't get at the end... So close

[@CC.DeVille]

0:47 18% less calories than regular chips is still f'ing terrible. Potato/corn chips have one of the worst calorie:gram ratios of any junk food. Roughly double that of ice cream and chocolate. These have 400 cal per 100g instead of 500 cal per 100g. That is not a healthy alternative.

[@paulbradynsno8513]

I had crisps and didnt know what they were finally found out they were made of peas absolutely disgusting felt sick for days

[@nishangunarathne535]

They need to bring Duncan back again!

[@kevinmcnicoll8649]

Think his ex wife took all his money