Dunkin' Donuts - Why They're Successful

Dunkin' Donuts is the largest chain of donut shops in the world. This video talks about how that happened and how they've managed to remain successful over the past 70+ years.
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[@dstev2666]

I agree that they’ve kept a “blue collar” feel, for the most part. Recently I’ve noticed that they’ve begun to update their look, but I think they’ve done a good job of maintaining that original aesthetic, while modernizing.

[@gordontaylor2815]

Especially with the coffee emphasis, they're definitely trying to paint themselves as the "anti-Starbucks". Company Man doesn't mention it, but Dunkin' currently is/has probably capturing customers that are disillusioned with Starbucks, either because of their prices or their very liberal political tendencies.

[@TheAmigoUser]

To me, Dunkin is trying to match up to Starbucks. The most recent updated stores have coffee taps and they pushing away from the “donut” part of their name and going by just “Dunkin”

[@CountSalazar]

Also the blue collar connection I'd say is their slogan, "America runs on Dunkin".

[@mrlaidback83]

@@gordontaylor2815 I personally don't think it has to with politics as Dunkin isn't exactly conservative imho. I do agree with you about the pricing as Starbucks is way too expensive compared to Dunkin.

[@Raptor747]

@@gordontaylor2815 Lolwut? Starbucks is hardly liberal at all. Honestly, few major corporations could be genuinely referred to as "very liberal".

[@Foxy02016]

They’re successful because my mothers Ice Tea addiction keeps their company afloat

[@arthurmorgan9559]

Thank you very much you made my evening

[@fightttttt]

thats not fair to my moms ice coffee addiction which is 2 every day

[@Krokoklemmee]

@@fightttttt that's... not that much

[@starrharris5555]

My iced coffee addiction is 3 a day. I work there and my coworkers keep throwing my coffee away

[@Scarsofevil]

Imagine if they added boba and milk on their teas!?!?

[@burnttoasts]

I once won a Dunkin giveaway and got free coffee for a year. They sent me a congratulatory handwritten note and everything. They forever have my heart 💕

[@apara2005]

You are soooo lucky...thats my dreeeeeam!

[@123RememberReach]

Could be just me but Dunkin Donuts has always been that one shop where its always reliable and consistent and they're just minding their own business lol

[@Stephen-qp9ff]

I agree!

[@sub-zero5433]

not really, the donuts and egg wraps are absolute shit. coffee is ok but overpriced as hell

[@matthewlake3042]

Definitely not consistent they’ll mess you’re order up 2 outta 5 times but you’ll continue to go every morning 😂

[@candysell]

@@matthewlake3042 Yikes! I think I'll pass on Dunkin Donuts lol

[@BLUEKOMMEH]

Nah man Dunkin's gone to shit in recent years, they used to be way way better.

[@elvay6847]

“How do you explain the success of Dunkin Donuts?’ Easy. Sugar addiction.

[@52andattitude48]

Rupert you good Rupert?

[@B3Band]

Caffeine*

[@halfwayliving]

Rupert I mean it’s up to you to make good choices for your health

[@kevins3821]

Only Americans eat donut for breakfast, lunch, and late night snack. Those in Europe usually don't eat as much sugar, and in Asia they'll just eat rice. Aussies are also eat less sugars than Americans

[@kevins3821]

@Freedom For All lmfao, seriously tho. Americans eat too much sugar

[@daffyrwt]

"Dunkin'" just sounds like they neutered the name, the alliteration of "Dunkin' Donuts" was part of the fun of the brand imo.

[@enriquelondres6134]

My whole city has always called it "Dunkin" for as long as I can remember 😅

[@Eternally_Sardonic]

And the name was an action: you're taking your donut and dunking it. Calling it just "Dunkin'" is like your saying the name "Duncan"; just doesn't work to me.

[@naveygill1793]

It's to avoid ambiguity for people that are not familiar with the brand and send a message that the company is more than donuts. I don't personally like it but I see why they did it.

[@robbiemarshalsea293]

If you live in the northeast no one calls it dunkin donuts its always been either dunkin, dunkies, dunks

[@robbiemarshalsea293]

Especially Massachusetts (where im from)

[@ThatFanBoyGuy]

It's ironic that they dropped the "donuts" part because they are most likely the reason that American spell the breakfast pastry as "donuts" instead of "doughnuts"

[@makenziedoestaxes]

"doughnuts" just sounds obnoxious

[@fae69s]

It’s probably why I pronounce it as donit instead of doughnut🤔

[@Tech-cy9yo]

its doughnuts?

[@makenziedoestaxes]

@@Tech-cy9yo there is no correct one its whatever you want it to be

[@thundurr]

@@makenziedoestaxes Yes there is , the official dictionary spelling is "doughnuts".

[@MJFan625Moonwalker]

I love their color scheme. Orange and pink seem like they wouldn’t fit together well, but I love the look.

[@ehmzed]

FUN FACT: In Japan they're all Mister Donut, not Dunkin'. I guess that one was already popular and established so after the acquisition they chose not to change the name into Dunkin' there. I'm glad, because their brand image is so much cuter and more wholesome with that friendly logo! They also have cute lil mascots and do all sorts of collaboration promotions, I love it.

[@newbiechu7024]

Yep Japan is always about the kawaii image to make the people forget the atrocities they did in the past century.

[@alfredodiaz297]

It's still Mister Donut in El Salvador too. They have more of local vibe to them and serve breakfast.

[@clarkcondren385]

Mister Donut in Japan and Taiwan focus more on Pon de Ring styled donuts, which are 8 balls of dough shaped into a ring. The texture and flavor are different while also offering a wide variety of flavors.

[@WilburLin]

In Taiwan, there was a donut war between Mister Donut and Dunkin', franchised by two competing local food/retail giants. Mister Donut and Dunkin' often opened next to each other. Dunkin' eventually left the market after losing sales to Mister Donut, which was praised for adapting to the local tastes and created recipes for doughnuts that are less sweet. I wonder why these two brands seemingly aren't owned by the same company in certain markets. Any tips, Company Man?

[@junrosamura645]

Not a fan of Mister Donut however, I did see an actual Dunkin Donut shop at two different locations in Japan. Guess those owners decided to keep the name?

[@davidburrow5895]

Dunkin' Donuts is always smart in where they locate their stores. Almost every city has busy Dunkin' stores in transit stations or near the busiest bus stops, and they are also on all the major arteries that commuters drive on. They make it easy to enjoy a good, cheap treat.

[@mathewcox9371]

😳😳😳

[@joshuamanjarrez6321]

There's only one in the city I live in since it's small and they're located near the busiest intersenction in the city

[@divpatel1841]

william coneeny my city has 4 on the same street

[@ahuddleston6512]

They are succeeding due to the fact that they locate themselves near a police station.

[@B3Band]

Yep. Helps keep the minorities away so rich white people can feel safe

[@halfwayliving]

Blood Bath and Beyond - Pop Goes Metal Covers I actually started working there and the past two days during both rushes I’ve seen 1 black person, I’m black myself but I just realized come to think of it

[@fae69s]

Charles Ligons bruh how lmao. There’s 2 right by my house and there’s NOOO actual white people by us lol. It’s not a poor neighborhood but so many coloured people live here. Idk it’s just crazy that some stores see mostly white people

[@zachn]

@@halfwayliving thats really odd tbh. I live in a predominantly white neighborhood. I work at dunkin' and we get black people and all races all the time. To be fair, most of them are everyday regulars, so it might just be a matter of chance.

[@mistabobo2020]

Ngl. Dunks in my town is within sight of the police station.

[@Robertwct17]

I'm old enough to remember when DD was a small regional chain. They made the donuts right in the store and boy were they delicious! Ever since they went corporate, their donuts have progressively declined to the point that they taste like factory injection moulded plastic.

[@nihilisticbarbie]

Corporate capitalism. Nice, right?

[@RT-qd8yl]

Fun fact: Most of the donuts come from the same generic "frozen yeast rings". Found that out as a walk-in freezer repair tech.

[@effend446]

Dunkin got too big. I remember when Dunkin's stores actually made the donuts fresh in-house.

[@Gary_M]

Exactly. They are terrible now.

[@queenreg7]

They are definitely not as delicious. I miss the in-store bakeries.

[@Jiji-the-cat5425]

As someone from Massachusetts, I'm gonna bet like 90% of their revenue comes from here, or at least from New England. Every town here has like 2, at least 1. Just look at maps of every Dunkin in Massachusetts. They're just like everywhere. I like Dunkin, though their donuts seem to be getting smaller as the price goes up.

[@reckless3217]

Yeah I agree there’s 4 in my city in MA

[@evil_me]

I remember living on cape, dunkin donuts was like your morning church, it was sacred!

[@Zo3yX]

same I have 2 in my town you can see other while sitting at one. yet my town is so small we dont have stoplights.

[@NuclearApocolypse]

Only 2? Those are rookie numbers for southern New England lol. A running joke here in RI is that if you just take a left/right at each Dunkin Donuts you see you'll be driving in circles until you run out of gas

[@rosebalm8498]

My city has more than 10 DD's lol altho it's a pretty populated town with around 100,000 people

[@billbandoh5818]

The name came from him noticing his customers “dunking” their donuts into the coffee for better taste ! - former Dunkin employee

[@tastybacon53]

Bill BanDoh I also learned this in training lol

That's a really cool piece of information! Thanks!!

[@casstherulerr999]

@Madtroid ikr 🤯 p.s. I love the sarcasm

[@TaborlinThePleb]

Boston resident here! A lot of us in the area have called it just "Dunkin'" colloquially even before the name change. I have a lot of fond memories of Dunkin'. My family would always go after church on Sundays.

[@boondoggle4820]

I absolutely love their coffee, and it’s a unique taste that I’ve never seen replicated.

[@VolcanRage]

Used to be a Dunks employee myself. Here in my home town we have at least 6 (guess where I live lmao) and I worked at one where they actually still baked the donuts and everything else nightly. Not many stores do the baking anymore considering its very expensive to get the equipment, bakers, and the raw materials every week. I believe only 25 stores are left that still do it in the U.S. but I could be wrong. The espresso thing is spot on, they installed a brand new espresso machine and immediately focused on pushing espresso drinks (mostly lattes) over donuts. Also if you ever want some free donuts go to a Dunkin's about 30 minutes before they close. They usually toss the donuts (sad I know) and they have no issue giving away some. Varies by location but most I've been to around here don't want to toss them so they give them out. Excellent video my friend!

[@redpanda7967]

I had no idea only 25 stores still made their own donuts. The cappuccinos are good but I’m worried they’re losing their working class reputation

[@ludwigii9329]

Guessin' you're in Massachusetts, there's a Dunkin' every other goddamn street corner over here lol

[@kimballamram552]

@@ludwigii9329 Same in parts of RI as well

[@1mlb704]

Sometimes in the late afternoon I'll walk into one and order a donut or a muffin, and they'll often throw a second one in the bag for free.

[@fightsports66]

A Slice Of Gaben Thumbs up. Did not know any of this stuff.

[@justbuggin67]

Company man: I’m doing a video on Dunkin Donuts New Englanders: YYYYYYYYEEEEEEESSSSSSSSSS!!!!!!!!!!!!!!!!!!!!!!!!!!!!

[@donaldpaluga]

COmpany Man-TIME TO MAKE A VIDEO ABOUT DUNKIN DONUTS

[@wanker6379]

what did you do with the old englanders????

[@YamiRemi44]

Giioooiiiiiiiiiiooiiiiii

[@WalrusWinking]

@@wanker6379 Defeat them in a war.

[@1blackice1]

*Boston has entered the chat*

[@JBM425]

BTW, I like the addition of "Why They're Successful" videos. It's one thing to talk about why some companies fail, but it's also important to look at why some companies work.

[@caulder2046]

While I was in high school, I would go to Dunkin Donuts for coffee nearly every morning before class with my brother or some friends, and even before the name change, we always referred to the store as “Dunkin”-you’d never ask “wanna get some coffee from Dunkin Donuts?”, you’d ask “wanna get Dunkin?” instead. I completely agree about the quality of their drinks, they can be either the best coffee you’ve ever had or completely undrinkable, nevertheless I have many good memories of starting my day with friends and some iced coffee from our neighborhood Dunkin!

[@stella7848]

As a Bostonian, I liked this video even before watching.

[@anthonymort5202]

which part

[@vibhab191]

*It’s failing miserably in India because* 1. Majority of us don’t eat breakfast on the go. 2. Majority of us don’t eat donuts for breakfast, it’s more of a treat/dessert. 3. Every region has its own way of brewing coffee (for example, filter coffee in South India) and Dunkin’s coffee is struggling to compete with the local coffee. 4. Local coffee is 100 times cheaper (and better as per my taste buds) than Dunkin coffee. 5. Everything on Dunkin’s menu is expensive given the fact that it’s a fast food joint (McDonald’s & Domino’s are cheaper compared to Dunkin’s)

[@Krysdavar]

Yep, it's true. All of this. ^^ Except for the coffee part, I prefer to brew my own, which is even cheaper.

[@Krysdavar]

It is pretty sad though, you mention Donald's... Their food costs more than any pizza place around here now. I purchased 2 value meals for lunch for the family the other day and it was exactly 18.00. LOL I can get 2 large pizzas at Domino's at that price! 🤣 It is a good deterrant though, as we only go to McD only if no other option now...which is about once every couple months.

[@jazzbo13]

And they have bathrooms.

[@ashkitt7719]

It's kind of ironic you say that because here in America a lot of the shop staff are of Indian descent. I've joked that Dunkin Donuts never had a race controversy because its shop staff are largely non-white.

[@nova692]

We Indians can't imagine eating dessert for the breakfast 😂😂

[@violintrumpet7331]

I’ve been to several Dunkin locations throughout my state and I don’t think I’ve ever waited more than 5 minutes. They’re the BEST

[@69Muscle]

Being from Massachusetts, where DD started, there was a local store everywhere. My sister worked at DD in Hyannis Cape Cod back in 1971, I still remember the just made, warm chocolate glazed donut. Amazing.

[@lucyrodriguez971]

My dad works for their main warehouse. All i can say is thank you for all the support the employees have put towards my dads recovery. I am greatful to DD peeps because of how nice they have been. :) Oh and Dunkin coffee is way better than Starbucks! 😝😝 BITE ME I AM A BOSTONIAN!!

[@MamaToFive]

Liking this comment especially for that last sentence lol! :) (And I agree with you 100%!!!!)

[@nihilisticbarbie]

Starbucks tastes like burnt coffee dregs. Their coffee, not the mixed drinks

[@master_assassin8848]

Starbucks is ass

[@Sheenovastee]

Born and raised in Boston, DD is so close to my heart, I went nuts when they started expanding to California

[@levisguy53]

used to be better but since i bought some ground regular blend in dec of 2021, the flavor is weak and it requires 2X to the grounds to make the same strength as what i used to use. alas, no more buying DD coffee for me. the same applies to the one and only time I bought an iced in 2022, it's weak and watery and they've lost me as a customer.

[@Sunbearvygv]

In New England, we say whenever you die you respawn at the last Dunkin you visited

[@Mark-zi4dd]

I live in Massachusetts and you can pretty much navigate around the state by giving directions based on DD (Go up this street until you see the second Dunkin Doughnuts, take a left and after the third Dunkin take a right and you'll be there). My town alone of about 15,000 people has 4.

[@Rblaster-dm9nu]

Facts bro

[@BuzzworthyMedia]

Can verify!

[@NathielIsaac]

We do?

[@NateElias9328]

That's terrifying

[@ryanchurasthemgtow7522]

I live in Rhode Island. I believe that RI and Massachusetts have the highest concentration of DD shops in the country. Makes sense because they started in Boston. I have a 24/7 DD near me right off route 95. They have great iced coffee.

[@goofballjim6167]

I’m just gonna keeping calling it Dunkin’ Donuts because to me just calling it "Dunkin" sounds stupid.

[@Wina_Wina]

Same

[@dromie5059]

We call it "Dunks"

[@TheMrPeteChannel]

It worked for Domino's (Pizza).

[@goofballjim6167]

@@TheMrPeteChannel that one i really don’t care about at all since i never had any of they’re product. Only have had Pizza Hut n Little Ceasars

[@TheMrPeteChannel]

@@goofballjim6167 Domino's is the best pizza chain now taste wise.

[@Markimark151]

Dunkin’ Donuts has helped revitalize our strip mall, after a lot of store closures since Radio Shack and Rite Aid closed down, and even Chick Fil-A has opened in our strip mall!

[@MasterMalrubius]

Dunkin' and Chik-Fil-A? What else do you need?

[@arthurfisher1857]

I honestly can't fathom why he hasn't made a video on Chick-fil-A yet. Now the 3rd biggest fast food chain in America (by revenue) and continuing to be the fastest growing, all while closed 54 days of the year and being completely family owned its entire existence. It's a heck of a story and its founder was a very impressive man. I don't know why he's ignoring them.

[@Anthony-cu9go]

@@arthurfisher1857 I agree, would love to see a video on that

[@stevo6123]

Agree all around, but I’d throw in some Arby’s every once in a while for variety.

[@TheLocalLt]

Arthur Fisher probably wants to stay away from the live wire of politics. It’s like making a history video about the Balkans

[@fallogingl]

I don’t like their donuts but their $1 large iced coffee and new green tea latte are offers I cannot refuse...

[@jamesshoemaker684]

The few time I got their donuts they were just ok, same thing you can get at a gas station. Want good donuts got to find a mom and pop shop.

[@cattyrunes]

@Tenzin Nordon Same, ain't never seen that. Closest I can remember is $2 Medium Iced Coffees, right now, it's mostly on Mondays, at least here

[@fae69s]

Try the frozen vanilla chai🥵so good. Or frozen chocolate

[@raylouis]

The colors in their LOGO and the font they use makes it look fun and relaxing.

[@taurusfroggy]

I agree!

[@court7233]

I managed a Dunkin. The shock I initially had when the donuts were premade and frozen… Not to mention the push they were starting to drop “donuts” and compete directly with Starbucks… but this was like a decade ago for me.

[@SubscriberBefore-zo8nj]

I have been on many comment sections and yours are by far the nicest. Every here adds to the video and has fairly interesting comments unlike the majority of KZbin Comments sections.

[@tim94com]

It's one of the few comment sections I read after the video. It says a lot about the content creator!

[@joshjones7605]

Content definitely plays a roll! Not only is Company Man non-confrontational, the content is considerably more mature. Most argumentative people simply aren’t into this type of content, it doesn’t match their personality.

[@khalidbinkhunain]

It feels more like Reddit TBH

[@SWLinPHX]

@Neocon Ingsoctrination What about religion? I'd say politics and religion are more controversial than "pop culture".

[@nova692]

I just saw a troll comment 😑

[@TheLocalLt]

Dunkin’ Donuts is a random coffee/fast food type place everywhere except New England, where its market saturation is so extreme that it’s much more dense than even Subway, I come from a backwater exurb an hour from Boston and half an hour from Providence. There were no less than 5 Dunkins in town the last time I was there, in a town of 10-15000 people that all work somewhere else. Dunkins exist randomly in the middle of neighborhoods, in gas stations (which are also oftentimes in neighborhoods), along with the usual places along high traffic areas, where their concentration is still extremely high compared to any other businesses. In eastern Massachusetts I would bet there isn’t one spot more than a 15 minute drive from a Dunkin.

[@BrockHomme93]

I remember driving through Nashua, NH and counting approximately 13 Dunkin Donuts stores. It was alarming. In my hometown in Northeast, Ohio we had two spring up in the past year. It's unpleasant to watch, sort of like seeing yet another Verizon store show up in a newly built strip mall.

[@lorinatidc]

I don’t want to have to make a trip to dunkin, it practically needs to be at the end of my neighborhood on my way to get my commute and day starter. A grinders icon. Their familiar like family and you want no lines and exactly what you’re going to get everytime you driveaway.

[@reegez7688]

There are several places where a Dunkins is across the street from another DD like on Revere beach parkway, Everett haha

[@redhalogaming7581]

BrockHomme93 can confirm I live right near Nashua, Southern NH loves Dunks just as much as people in Mass

[@seansmagee]

I live in central New York and one my 15 minute drive to work I pass 3 Dunkin’s. (And I know of at least 2 others that are about a 2-mile detour from my regular route)

[@savingsarah9456]

I personally prefer Dunkin coffee over Starbucks

[@sto4713]

Im almost there with you its pretty close for a lot less...I dont feel guilty buying it there like I do Starbucks. Where I live it seems average 6 pack guy def. prefers DD from what I hear from people.

[@JasontheFolf]

Dunkin Donuts is better in every way possible.

[@covidgoaway6101]

It's sad you are saying like these are your only choices. Coffee from both of these brands are trash in Australia where I am from.

[@realreviews4102]

@@covidgoaway6101 why do other countries always have their 2 cents on how they are better?

[@covidgoaway6101]

@@realreviews4102 Same reason why Americans always like to brag that they are better.

[@VentiVonOsterreich]

I'm 22 and working a blue collar job and this video is spot on explaining why I always eat coffee and donuts at lunch

[@eyeprops5422]

You Tube: Wanna see a video on Dunkin Donuts? Stomach: Yeah!

[@elifauss7023]

PSA: National Doughnut Day is Friday. Get yourselves some doughnuts.

[@ScottRothsroth0616]

Eli Fauss Thank you.

[@jcgunther2092]

krispy kreme is doing it all week long until friday

[@radiotelefonia]

Donuts always taste as plastic garbage.

[@oz5798]

@@radiotelefonia youve been eating the wrong donuts

[@ScarletStarManor]

See, i sued to work as the head overnight baker from one of the locations up here in Minneapolis, it was miserable working the nights to prepare for that cursed day. I'm so glad I don't work there anymore. Screw National Donut Day.

[@hadsbros]

I had no idea that Dunkin Donuts only reached the West Coast until 2014! Growing up in Upstate New York, Dunkin Donuts was the most popular coffee and donut shop in the entire world to me since I can even remember, 1989

[@Nintentional]

This KZbin channel is a gem 💎 thank you for so many valuable uploads!!

[@JEM_Official]

It's embarrassing how much of a fall my bank account has taken because of this brand. I can't live without it.

[@MasterSloth1871]

I'm drinking a Dunkin Iced Coffee while watching this right now. I'm not sure if promotions are regional, but where I'm from it's 1.50 any sized coffee and tea from 2pm-6pm. Any given day I go, the drive thru line is long. That's a hard deal to pass up if you enjoy their coffee, which many people do. Given that, it's no surprise how they've been successful and their same stores sales growth has been positive for 10 years running.

[@mathewcox9371]

Jake Brownsworth possibly a regional thing, or maybe its corporate vs franchise. My store was doing a happy hour (2-6, not technically an hour but whatevs) for medium lattes and cappuccinos but they stopped a couple months after we switched to a DDPerks $1.50 medium iced coffee promotion

[@sparkswolverine]

Same promo here in NYC, but definitely not $1.50.

[@MasterSloth1871]

@@sparkswolverine Oh wow really? I gotta ask how much it is out there?

[@MegaTroubleII]

How much did they pay you to comment this

[@WorldWide2017]

Same $1.50 deal here in Chicago + surrounding area.

[@stanleygaming]

This is pretty good, my buddy just sent me this video because my great uncle (through marriage, ann aluisy) is bill Rosenberg, and I've read his book "Time to make the donuts" a handful of times growing up but it was cool to see what happened after he sold it cause I never really looked into it. He passed away right around the time i was born. The book is great and goes in depth in things like the name Dunkin donuts and how he handled quality control.

[@sidearmsalpha]

I'm from the SF Bay Area and I've only been to the East Coast once back in 2010 and it was in Boston and the lower part of New Hampshire. I was blown away by how many Dunkin' Donuts locations there were especially compared to Starbucks.

[@Kenxclout]

What did the donuts do on their date? They glazed into each other's eyes

[@Kenxclout]

I know I will see my way out 😭

[@lostinanimation]

Omg 😂

[@sitlalipadron5207]

Sir you have won

[@blowmebitemepleaseme]

Buh dum bum ching

[@superdeluxesmell]

You’re fired.

[@FingeringThings]

It’s hurts seeing the stark contrast between Dunkin Donuts and the ever declining Tim Hortons

[@easygoing9328]

why do i see you everywhere?

[@jeanfrancoisdutremble9022]

@@easygoing9328 we only have tim here in canada and its suck hard

[@L337Dratini]

If Timmie's stopped expanding their menu so much, I think they would do better and maybe be able to expand again. Their employees can't keep consistency up when they have to make like twenty different sandwiches and I dunno how many different drinks outside of coffee and simple tea. I haven't been to a Timmie's in quite a while since, every time I go, my drink (outside of bag tea or black coffee that I adjust myself) is ALWAYS different and not good: it's either too sweet, too strong, not enough flavour, incredibly watery, or too icy. It's also hit-or-miss with the quality of the donuts; sometimes they're perfect, but more often than not they are slightly old. This includes U.S. Timmie's, too. I love Timmie's, so I hope they take a page out of other restaurateurs' books and streamline the menu so their employees aren't overloaded and ONLY offer a handful of seasonal items that change every quarter.

[@Jollyprez]

I always found Tim Hortons' donuts to be superior to Dunkin. Though I haven't been there in a few years.

[@TonyKimtheamusementparkfan]

@@Jollyprez I mean I don't mind Tim Hortons' donuts, but I think Dunkin' are definitely the better choice, but that's just me :)

[@instruella]

Dunkin’ Donuts is just incredible. It’s a point where whenever my family goes out of town, everyday we hit one up.

[@jamesfredrick612]

I loved working for them. Awesome people and unlimited coffee/donuts

[@deadringer-cultofdeathratt8813]

World: “Chaos” Company man: do you kids remember Dunkin Donuts 🍩

[@deadringer-cultofdeathratt8813]

[Redacted by KZbin] lol I’m waiting for it.

[@NiceLito]

🍩🍩🍩🍩🍩

[@MasterMalrubius]

If they sat down and had coffee and donuts rather than breaking into stores the world would be a better place.

[@deadringer-cultofdeathratt8813]

Andrew Boehmer facts... facts

[@ashkitt7719]

Company Man: The rise and fall of capitalism

[@BILLY-px3hw]

you forgot to include how they also have moved their coffee brand into retail supermarkets so consumers can buy their coffee and make it at home.

[@dannydaw59]

I've seen their coffee at Costco but wonder about how good it tastes.

[@fightttttt]

which begs the question why people spend the extra to have others make coffee when its literally one of the most easy things to make

[@mathewcox9371]

Derek Bao you and me both man.....sigh

[@danieljosche1252]

Derek Bao convenience, a cup of coffee from them is $2 compared to that same cup being $6 from Starbucks.

[@manuknight6475]

Man @Company Man I love your videos. Im literally on a binge sessions on your videos

[@travisguin83]

I’m not sure about the rest of the country, but their success in Massachusetts specifically has a lot to do with CONVENIENCE. There are multiple locations in almost every city and town. I live in a suburb of Springfield, MA that has nine locations. You’re always within walking distance or a short drive of one.

[@frenquencie]

Talk about the Square Enix merger. I think that would be really interesting!

[@MrLogan2600]

You mean the Square and Enix merger or a later one?

[@frenquencie]

Logan2600 yeah the merger between Square and Enix. I love Final Fantasy and Dragon Quest.

[@MrLogan2600]

freenquencie hmm that’s an interesting one as Square Enix isn’t the Goliath that Activision-Blizzard or EA is, and he normally covers Goliath companies or companies that were once Goliath , all Square Enix has going for it is like 3 or 4 brands of games. So while the games are popular and sell well the company itself hasn’t expanded much

[@MoistChungus]

Square soft

[@samuelmeasa9283]

@@MrLogan2600 it is, but it isn't. By that I mean that the two where the big RPG movers and shakers of Japan when the merger happened. EA is a case of them gobbling up a promising company just to acquire their properties then sell off every thing else. As for Activision-Blizzard, I wont touch that topic with a ten foot pole.

[@ninal787]

I live in northeastern USA, so I can’t drive anywhere without being about 2 miles from dunks at any point. strawberry frosted with sprinkles are wicked good, 2nd choice is Boston creme🍩

[@Bigbadwhitecracker]

Laahge Regulah coffee

[@creedolala6918]

I saw a poll that said Dunkin Donuts was the most-liked brand in new england. Out of anything, not just donut shops or restaurants. It's liked more than Ford, LL Bean, Walmart, 7-11, you name it.

[@TheLocalLt]

CreeDo Lala duh people from New England absolutely hate all those things but love dunkin. They are not from New England. That answers the poll. Also Cumbies (Cumberland Farms) would destroy 7-11 in New England in a brand popularity contest

[@a.p.980]

@@TheLocalLt While Dunks is on a level of it's own, Cumby's is king in MA/NH for cheap coffee. Best place to get a decent cup of coffee for $1.

[@mrmeeseeks6321]

CreeDo Lala you forgot Comcast

[@Liv_buggy]

I agree to the changing emphasis of Dunkin! I worked at an “old” store, which was the classic kind that most people are familiar with. They are slowly introducing a tap system into new stores which gives people in the lobby a direct view of how their coffee is being made. This kind of store is the one I work at currently, and in the one year gap I took from the company, there were so many changes that occurred, including dropping the name to just Dunkin’! I honestly can’t wait to watch how the company expands!

[@bethanypreston9662]

I don't think is has just too do with the marketing but also the relationships you build in the community around you. I have worked at Dunkin for 14 years and I am a Manager and I can tell you the amazing community and return customers help us grow. They spread the word and each new person that comes in is treated like family in hopes to have them as a regular customer also. It is hands down the best job I have ever had.

[@MiyuruWeerarathna]

Amazing video as always. I reckon this “working class image” of Dunkin will make them in a better position in this recession than Starbucks and other premium food services.

[@elizabethgatsby3442]

Given the choice between Starbucks and DD coffee I’d chose DD every time. Starbucks has great ‘specialty’ drinks but DD if we’re talking coffee.

[@redpanda7967]

You can’t justify the price of Starbucks drinks tho. It’s like 10 bucks for a large where it’s like 3 at dunkies

[@cindythecatwoman1601]

Elizabeth Gatsby You can just get a coffee at DD. You don't have to get a latte or something.

[@dannydaw59]

Starbucks is WAY overpriced.

[@elizabethgatsby3442]

Roman_Valdax Yeah I agree, that’s why I said “specialty” drinks. For me, not only is it too expensive but a latte or Frappuccino or whatever isn’t something I want to drink everyday anyway. It’s more of a once in a while thing.

[@audrey9561]

Yeah I agree with you. We only have 1 Starbucks in my town and 5 Dunkin’ so I think that’s a popular opinion lol. I can’t justify spending $6 on one drink when I could get a coffee and a breakfast sandwich and a donut for that much at Dunkin

[@nicholaspowell7931]

one thing you forgot is they used to make their doughnut in house and somewhere in the mid-1990s they cut it out and for me, that is when they went downhill. They started making them in a factory and having them shipped to their locations.

[@mrn234]

Its way easier to underpay people when they just have to throw them in the oven to heat them up. sadly that happened with a lot of bakeries too and even those here in germany so called "Bake shops" are very expensive for what you actually get and traditional bakeries get extinct cause not many people can afford their prices anymore.

[@ashleybeloat]

Omg yes! I’m pretty sure I’d pick the strawberry sprinkle donut every time when gazing at the donuts as a child. Also, I think the success of Dunkin’ is the fact the appeal to working class and the promise of an energy boost (caffeine or sugar) with their product. Plus, their offerings are diverse test straightforward and you know what to expect every time you get in line.

[@tylercleveland7344]

My girlfriend - why'd you get a butter pecan iced coffee to go with dinner? Me - it's company man day.

[@hannahward2703]

Mike, I wanted to inform you on their “fresh” donuts. They do not make donuts in house, they order them from a central manufacturing location. There, they are made late in the afternoon (5-6 pm) and shipped to the stores after their (the store’s) closing time, delivered anywhere between 10 pm - 4 am the next day. So, those same donuts made 12 hours earlier are on the shelves at 5 am and those same donuts, unless sold out, will stay on the shelves until they close, anywhere between 7-9 pm. They will only make donuts in house if major ones are sold out earlier in the day, such as glazed or frosted. So by the end of the day, they are selling 24 hr PLUS+ old donuts. No discounts or clearance. Selling you day old donuts for full price that have had gnats reproducing on them all day. I know this because I worked there for 4 years.

[@WaffleEBay12]

My friend worked for a really small Dunkin's for a few years and would stay late into the night making donuts to sell the next day.

[@bre.b]

My store does a buy 6 get 6 deal after 2 PM, we try to get rid of as many as possible

[@fae69s]

That’s only for some stores. My sisters job gets some delivered the day of or the day before and then make the rest of them by hand when she comes in

[@TheLocalLt]

Hannah Ward it’s not full price most places in the afternoon and in the evening it’s dirt cheap they are 29¢ after 10 pm

[@wetwerd2003]

They opened one 3 cities over. I filled the tank and rushed over to see what all the hype was. Bought two boxed and toke to a friends house. Nobody liked them, and I never went back. I now knw why LoL

[@MetroWalt]

Aside from great videos. I truly enjoy the intro music as well as the outro. 👍🏼

[@landonfewell9533]

I’ve learned so much from Company Man!

[@espies7711]

He should do Chick-fil-A!

[@MasterMalrubius]

Yeah, but the rabid Left would probably doxx him for evening mentioning them.

[@FieryMeltman]

@@MasterMalrubius Of course you had to make it political

[@DigitalApex]

@@FieryMeltman Because every time a liberal sees one they mention how like 2 CEOs made private donations to a Christian charity like 10 years ago, so apparently that means the entire company hates homosexuals. Plus, it's an election year. What do you expect?

[@JHockeyFan]

He should do Raising Cane’s too

[@izcanordaz2766]

Andrew Boehmer 🤦🏻‍♂️ it’s a restaurant don’t trip

[@d5142]

Lol my second day at Dunking donuts is tomorrow

[@Radek494]

What about riots?

[@gabrielatler3853]

Rip

[@jrgmen]

Hey that's awesome! Good luck with the job

[@riverdaletales8457]

@@Radek494 riots don't scare me

[@sydneyscott-kenly1047]

Good luck!

[@aiyacharlene]

i hope they never stop selling donuts 🥺 i love them so much

[@LonMoer]

I used live in a small town in the SF Bay Area and we had a Dunkin' Donuts location back in the late 1970's, but it closed in the early 80's.

[@drewhesketh6941]

living in new england, there is at least 2 dunkin's in each town. when you grow up and marinate in dunkins, even after starbucks has become much more popular i still prefer dunkin

[@L3M0N4NDCH3RRYZZ]

Testing our blood there would be traces of Dunkin coffee and donut glaze

[@ogorangeduck]

I like Dunks much better because they have food at reasonable prices (cheap, good donuts and good breakfast sandwiches, without the bougieness of Starbucks)

[@carlosrodriguez5954]

Here in Chicago, there's a joke about there being a Starbucks on every corner downtown, but Dunkin is king. With over 230 locations, we have the most Dunkin's of any city in the US.

[@cpdudeisme]

For real. I’m from Maine and even the smallest towns (3,000/4,000 people) have at least one Dunkin.

[@TheTcepnt]

Living in Boston, there are at least 2 Dunks on each block

[@ParthJani]

They have variety in their product list as well as there marketing is very strong to target audience.

[@AxxLAfriku]

Let me get this straight: You comment something that is unrelated to the fact that I have two DANGEROUSLY DASHING girlfriends? Considering that I am the unprettiest KZbinr ever, having two hot girlfriends is really incredible. Yet you did not mention that at all. I am quite disappointed, dear busi

[@petercarioscia9189]

They're coffee is horrible tho

[@cheeselord8153]

not if you dip donuts into them which adds Flavor to both

[@lordkiza8838]

Yeah and the tough and when it all comes down everyone knows so why hide ha I laugh and sometimes when the darkness comes I giggle funny times with the dog too so don't worry about anything pal everything's good

[@regardingthepope]

The small town I grew up in on Cape Cod, MA had 6 Dunks and was a major employer of local teens. In college in Boston, you could generally see another Dunkin from the one you were currently in. It was so weird moving to California pre 2014 with no Dunkin.

[@preoximerias7366]

Living in Connecticut, it’s like there’s at least one Dunkin’ Donuts every few miles. It’s honestly absurd.

[@BugsyFoga]

"TIME TO MAKE THE DOUGHNUTS " - Fred the Baker

[@invidofinp1828]

I miss those commercials.

[@poweroffriendship2.0]

Yunmy

[@lovelyheiferdev]

Dang right! The first location opened up where I grew up!

[@MasterMalrubius]

@@invidofinp1828 I grew up watching those.

[@freecreditreport.combaby]

God do you guys even have lives commenting on every damn video on youtube

[@stun3282]

I don’t like Dunkin’ Donuts donuts. They aren’t very good nowadays and I feel that Dunkin’ Donuts has lots it’s charm because their donuts have degraded in quality.

[@lostinanimation]

I prefer Krispy Kreme

[@gSlover4reel]

Agreed. They are usually pretty flavorless and dry. Local bakeries have them beat by a mile

[@hwogrillo]

They don't make their donuts on site anymore. They're all trucked in now. So you don't get the freshness they once had.

[@thepenguinsrafterme]

Instead of fresh frying their donuts from dough, the pre fry them, ship them frozen, and then just bake them at the store. Changed about 20 years ago.

[@ederayona7934]

Have y’all tried dunkin the donuts into your coffee?

[@SundayMatinee]

It will always be Dunkin' Donuts to me! I grew up loving their donuts and still do!

[@kimjones764]

Just to add: Mister Donuts still exists. They're the largest donut chain in all of Japan. They have a wide variety of donuts that just aren't sold in the US (their classic donut here is the 'pon de ringu', which is a very light and chewy donut), and they also have frequently changing special time offerings. They'll pair up with other pastry restaurants and offer special pastry donuts, and, while very calorie heavy, are very delicious.

[@ZontarDow]

Tim Hortons having 5000 locations is impressive given that's more then a third as many locations as Dunkin that operates almost exclusively in Canada, which has 9% as many people as the United States

[@Blackstar81]

I miss Tim Hortons, from Buffalo NY where some are located. Now in AZ not here as of yet maybe one day...

[@JohnElcome]

As a Canadian I came here wondering why Dunkin Donuts is everywhere cause everytime I’ve had it its been terrible. I am comparing it to Tim Hortons though. Genuinely shocked its regarded as good coffee/donuts

[@LegenDove]

It’s over 10% but you’re still right

[@gordontaylor2815]

@Tenzin Nordon Tim Hortons has (or did have) a kiosk in Gila River Arena which opened in 2014. This makes some sense considering Gila River Arena is the home stadium of the Arizona Coyotes NHL team, so that kiosk is/was aimed at the visiting fans of other NHL teams.

[@ladydontekno]

Lady T Oates I heard that there’s more Tim Hortons locations than Dunkin locations in Buffalo, is that true?

[@huli566]

I would drink their iced coffee even if I lived on Pluto's frozen surface.

[@cpdudeisme]

I would rather die than ever drink a hot coffee

[@bruxi78230]

Julian--Good news, they now have a location on Pluto.

[@Applezauxe]

i literally do need this video cause i've never in my travel life have been in a dunkin' donuts that had more than four customers

[@dezlondes7106]

I was stunned by how many I saw in Boston, but down south, meh, not so much. Maybe they are a drive through only business? I remember going inside, it was weird, creepy and lonely. Starbucks on the other hand has a snooty, hipster vibe, filled with the creatively unemployed Marxists.

[@Applezauxe]

@@dezlondes7106 i live in two states one in the north and one in the south yet i'm never seen more than four in the north still

[@superlious19]

Drive thru is so popular

[@williammetcalf7239]

Being from Cali, I had not had any Dunkin Donuts until very recently. I was in Roswell New Mexico and they have a Dunkin Donuts Baskin Robbins shop. So I had to give it a try. I has very pleased. The coffee was great. I like regular straight up coffee. And the donuts were nice too, so it was a great experience. Much like going to a White Castle; far better than I expected it to be!!

[@uAlienatedIllusion]

The best donut I ever had came from a single grocery store in Sheboygan, Wisconsin. Their secret wasn’t very secret, but it was filled with cherry pie filling and topped with cream cheese icing. That was perfection, but you had to be there as it was coming out because it was very popular. They rarely had extras. I have yet to find anyone else that does that specific. I have since moved to Las Vegas, Nevada... so far no luck... and I even tried to recommend it to a few Krispy Kreme’s and Dunkin’s. They look at me like it was a crazy idea... but they did ask for recommendations...

[@mysteriousmythical198]

I had Dunkin’ Donuts a couple of weeks ago. Sadly it wasn’t a good experience because their donut holes were stale.

[@jeenkzk5919]

Yeah, my guess is you went later in the day. They used to be 24 hours and frequently made donuts. But I think it’s only in the morning now

[@martinmaciel7567]

Yeah I work at a Dunkin’ so I would recommend you go either between open and 12pm and then between 3pm and 8pm

[@jeenkzk5919]

Martin Maciel thanks for the advice! Or before closing where they practically start giving them away since they’re about to throw them out...if I’m lucky. I drive Uber at night. Nothing like a cupocoffee, cake donut and a smoke!

[@originallyik]

Their treats aren't that bad! I like their breakfast croissants.

[@Barely2JZ]

Shoutout from Modesto! I just got coffee. It’s my 3rd day in a row. Cheap and good stuff. Haven’t tried their donuts yet

[@rich52569]

In the 70's, I lived next door to Bill Rosenburg (the inventor of DD) in a little town called East Kingston in New Hampshire . I only met Bill a few times, but I do remember him giving out donuts for Halloween! My uncle designed the first Dunkin' Munkin' box - it was an orange cardboard box printed to look like a wicker basket with a yellow haired girl on the front. As I recall, his DD business partner left and started Mr. Coffee, which was also pretty popular in Mass and NH in the later 70's, and since have gained massive popularity in the Asian markets. EDIT - I wrote all this before watching the whole video!! Props to the " Company Man" for doing exceptional homework for the video.

[@SupremeLeaderKimJong-un]

Dunkin: How many donuts do you want Cops: Yes

[@the_egg_]

Thank you kim jong un

[@MrBreastGiveMeMoney]

Kim, I love you, I can’t believe you like the same content as me, wanna meet up sometime, I’ll fly out to Pyongyang

[@DC9Douglas]

@@rykerr5491 i often see him commenting on other videos ive seen on KZbin. Lmao!!

[@hotwax9376]

I have a few thoughts on this video: 1. Even when Dunkin Donuts was placing more emphasis on donuts, coffee wasn't entirely out of the equation either. The name reportedly originated with the idea of dunking the donuts into the coffee, which according to the company was popularized by one of their executive architects. 2. Though they've more recently been going for a more diverse consumer base, DD's working class roots are still apparent, especially in the fact that they've expanded their menu to the point where they've essentially become a poor man's Starbucks. 3. I find it interesting that DD touted having a donut for every week of the year early on, and then merged with Baskin Robbins, a chain that touted 31 flavors of ice cream, one for each day in a month (assuming it's a 31-day calendar month.) 4. Even with consumers becoming more health and weight conscious, I have a feeling that dropping "Donuts" from the name will come back to bite them, because a simple, naked "Dunkin" is such a generic name that you can't tell what they sell. Of course, you could say the same thing about other company names, but it still sounds lazy and unspecific to me. Radio Shack tried this same approach with "The Shack," and it was such a miserable failure they had to revert back to the old name.

[@AndrewSouthworth]

The name change for me was pretty natural, i've been referring to it as "dunkins" or just "dunks" my entire life. Its crazy, I have 7 dunkins in my home town, and 0 starbucks haha.

[@JustinSulak]

When I first watched this video last year, saying “Dunkin” sounded wrong. But today, I’ve talked about it so much with friends and coworkers that the “donuts” part is only a distant memory

[@darkninjafirefox]

I can't imagine calling dunkin' donuts just 'dunkin'' it just feels so empty, you need those extra two syllables. i wouldn't call it a regular spot of mine but i don't mind stopping at one while on road trips

[@TheMegatim6]

im guessing you dont live in new england

[@eddiegrapes8704]

Everyone in my area has been mostly calling it Dunkin for as long as I can remember. Maybe it's a northeast thing. But for those of us who have been calling it that anyway, the change isn't a super big deal.

[@honolulublues5548]

The company started the campaign to the name change long before it happened. Its been, what, about five years or so they have been doing commercials with the tagline "America runs on Dunkin". But, I don't even say let's get Dunkin Donuts. I say let's get donuts and at least 80% of the time it will be Dunkin. The other 20% will be local donut shoos that make some high quality and unique tasting donuts.

[@TheLocalLt]

Tim Germer America runs on Dunkin has been their tagline since at least 2008. Edit I originally put 2005 but I’ll say 2008 to be safe. Point is it’s been a long time. Still don’t like the official change though, as DD is another one of their nicknames.

[@SomethingSeemsOff]

I think you should do In-n-Out! Their business strategy is what keeps me respecting the owner of the company.

[@skyeshwin]

I lived in Boston for 2.5 years. Almost every area has a Dunkin'. My favorite go-to order would be the frozen chocolate with caramel and whipped cream. The large one is priced around $5 and it good enough for a breakfast.

[@Comegetyomansis4840]

I don't normally drink coffee but they got me with all their flavors like butter pecan and the girl scout cookie flavors. I love them!

[@DyingToLive12]

"The east coast runs on Dunkin" yeaaa just doesnt sound as good......

[@awol_ab]

America runs on Dunkin’ 👍🏼

[@maxonmendel5757]

I mean, isnt the east coast the "real" America anyway?

[@theraginginfernape9496]

@@maxonmendel5757 debatable

[@joshuamanjarrez6321]

@@theraginginfernape9496 I mean, isn't the East Coast basically the "Old" America and the West the "New" America?

[@gordontaylor2815]

To be fair, it's only really the northwestern quadrant of the contiguous U.S. that is completely devoid of them. The bigger markets in that area (Washington state, Oregon) are the stronghold of Starbucks while the smaller markets (Idaho, Montana and the Dakotas - Wyoming appears to have at least one in the southeast corner area where the state capital is) don't appear to currently have the demand base for Dunkin' to build out there yet. P.S. Alaska has at least one location and Hawaii seems to have a few as well, all on Oahu.

[@noneurbuisness777]

Answer to the question: New England

[@merrybright5732]

I live in the midwest and I just assumed they were a moderately successful franchise that had enough locations making a profit to stay relatively safe financially. Then I went to New England for school. “Culture shock” is a strong word for a 12 hour drive east but man I’d never seen so many dunkin donuts’ before

[@parentpatrol2752]

Their coffee is better tasting and way cheaper than Starbucks.

[@L3M0N4NDCH3RRYZZ]

Dunkin is kind of a religion here lol

[@rachelgreen669]

Best coffee and corn muffins!

[@z_man9549]

Good DD on DD, Nice Job 👍

[@krugel17]

We had a Dunkin’ Donuts/Baskin Robins double store in my hometown growing up. It got robbed and they closed down, now there’s a new single Dunkin’ Donuts on the other side of town

[@raynebug]

I have to say, as someone from New England it felt really funny to hear you talk about how weird it felt to say Dunkin. We've been calling it that the entire time, even before the switch! Especially Bostonians and people in wealthy CT towns lol

[@icedmatchalattegirl]

Yes! Haha I just made this comment. I’m from upstate NY and we’ve been calling it Dunkin’ for as long as I can remember lol

[@kiaandkimtakenewyork4249]

I’m a new subscriber and I’m addicted to this channel .... this addiction is serious lmao

[@pumpkin7899]

As a Bostonian this video made me very happy :3 I see the first Dunkin’ location all the time and the fact that that little store grew so big from just a decent sized town in mass just makes me happy. Idk why but it makes me slightly believe I can make it big from this small little state . Thank you for this video! It made my day :)

[@dbhllproductions6544]

I agree, those strawberry frosted donuts are amazing