Email Marketing Secrets For 2023 - EXPERT Tips for Beginners

[@louieb.6930]

new to email mktg. this helps a lot. thanks Wes!

[@WesMcDowellInc]

Happy to help Louie! You got this! 😄🙌

[@jack_of_all_marketing]

This is the first I've seen of your content, and I'm subscribing! The way you edit is very engaging, your content is dense and very helpful, and I was taking notes the whole time! Well done.

[@WesMcDowellInc]

Welcome aboard Jack - thanks for the sub! 🙌 👏

[@Ron_McKie]

Email will be the best. It’s the one thing no one changes - their email.

[@mavrosyvannah]

I haven't changed my 89 email addresses in decades.

[@DanielHarrisCodes]

Things like hide my Email are a godsend for the average consumer

[@quantumpotential7639]

Now THAT is funny.

Good reference for email marketing! Thank you for sharing your ideas.

[@WesMcDowellInc]

Glad it was helpful Chris! 😀👍

[@Nivarubasha]

Great value!

[@WesMcDowellInc]

👍 Thx!

[@FriendshipChurchSunCity]

Wes, this message is so spot on. With a new client we created emails, exactly as you described, sent it over for the client to review, and the comeback was basically, we want every email to be selling…we don’t need the stories, no one reads them!😮. We had two different emails, one for prospects, and the second for current customers. For the current customers, we took past articles, wrote compelling helpful and brief messages and then linked it back to the full article. Nope, we want to send out emails that upsell our clients….versus loading their lips with stories they can share with their friends over coffee, leading to referrals and repeats….I am tempted to simply share your video with them! Thanks for the message, restoring and confirming doing it the way you have described, for our other clients, consistently resulting 40-60% open rates and sales every time we send something out….even when we are not asking them to buy anything 😊.

[@WesMcDowellInc]

Thanks for watching! 👏 And I hope your able to convince your new client - that is not the best way to go about it. 🫣 good luck!

[@stupidafackinggame]

Lol, you were sending emails that did nothing but link to old articles? If I were your client I'd fire you

[@FriendshipChurchSunCity]

@@stupidafackinggame no. While they did link to the article, it was a trigger for the email recipient to read further on the message by going to the website, where the full article was posted. Each email had a call to action.

[@badibuddy9587]

Gold mine! Thank you 🎉

[@WesMcDowellInc]

Glad you enjoyed it! 😀 👏

[@kinesiology-moves9598]

Thanks for getting back to me.

[@flowersbymargo]

Thank you for this!

[@WesMcDowellInc]

My pleasure Margo! 😀👍

[@grapeleaf63]

Hey Wes, thank you for all these great videos. Do you have any advice on how to best utilize Google ads?

[@movingtoNYCwithLauren]

It’s kind of crazy to see how many people are sleeping on email in today’s day and age. Email has been my #1 marketing strategy for awhile now. And I was definitely late in the game when I got started. Thanks for all your awesome content as always!

[@WesMcDowellInc]

Exactly! Thanks Lauren for watching 😃

[@brycetubbs-virtualaccounti6344]

Like do you sell directly in the emails, or do you send them to like yourube or a challenge/webinar of some sort,

[@georgeriley4839]

Hi Wes, great marketing tips! Thanks for the video that's a lot of work that went into that video and I appreciate it.

[@WesMcDowellInc]

Glad you enjoyed it George! Appreciate the nice words 😃🙌

[@Mandsefar]

So where do I find the gifs? Oh, I am deeply impressed by your hub and spoke way of making me want to watch just one more aaand one more video because one leads into another 👏

[@WesMcDowellInc]

Ha, all part of my master plan, my man :) But seriously, I find gifs over at giphy.com

[@isfirajensen6591]

Another fantastic video, Wes. Thank you!

[@WesMcDowellInc]

Thanks so much Isfira!

[@digitalincometactics9858]

Hi Wes, one of the best email marketing videos I have seen! A couple questions what do you use to scrub your list to clean them and I need to drip feed my list into my funnel so I get 35 to 100 leads per day to start for my new funnel and then scale it up what tools would you use to do that as well. thanks

[@WesMcDowellInc]

Thanks! in terms of tools, you'd just use your email provider (mailchimp, activemacpaign, drip, etc) to clean out your list periodically. No other tool needed for that. And for scaling your list up, again, no tools, you jsut need to promote your lead magnet more and more to get more ppl onto it. Hope that answers your questions.

[@digitalincometactics9858]

@@WesMcDowellInc YES absolutely thanks Wes.

[@ChristopherJames-Turley]

Fantastic video! I’m struggling to think of a great lead magnet with this value for my art business! Any suggestions?

[@AnnaClaireRatliff]

Hey Wes, I am racking my brain for a lead magnet for my clothing brand. We are marketed towards outdoor adventurers. Any ideas of where to start?

[@WesMcDowellInc]

Lead magnets are much more for service businesses not for products/ e-commerce. I’d just make some kind of discount offer for their email

[@lawrencechristenson7653]

Bro, I can’t stop watching your videos!! I love you 🫶🥹

[@WesMcDowellInc]

I appreciate that so much Lawrence - cheers! 🙌👏

[@padigar123]

Very helpful video…thank you

[@WesMcDowellInc]

Thanks for watching Padigar👏

[@PokChopTV]

This video is GOLD bro thank you. I built and own a portfolio of 7-fig ecom businesses, and though I have in the past for previous projects, I’ve yet to build out substantial workflows to maximize netrev for any of these (been caught up with paid ads and scaling tbh) Wanted to retouch on e-marketing before chowing down with GPT, some caramel corn and a large coffee and creating a 180 day quadruple trigger workflow with 47 different yes/no forks 😂😂. This video brought me right back to speed and i actually learned a couple new things! I’m subscribed! Keep hustling bro! Much love

[@PokChopTV]

The plain text nugget is something I noticed competitors doing a decade ago and started doing it myself back then. This gave the biggest change in CTR and CVR than anything else. So, very good advice! Only gfx emails that should be sent are transactional in my opinion (if even lol)

[@WesMcDowellInc]

thx for subscribing! 😀👍

[@blacksnow6560]

😅 How did the forks go? Most people say they are tiring, but to me, automations are delicately interesting! If you ever need help, I'll love to!

[@navigatorofthevalley]

Another video that slaps 👏

[@WesMcDowellInc]

Thx SK 😎👍

[@David_Aaron]

Hey there! I'm quite new to email marketing, and I'm facing some challenges when it comes to pinpointing input metrics that could aid in predicting the output, particularly the unsubscribe rate. I'd be really grateful for any insights or recommendations you might have. Thanks a bunch in advance!

[@WesMcDowellInc]

HEy David, you're trying to predict the unsub rate? I wouldn't even worry about that honestly. Ppl will unsubscribe and thats actually a good thing. It keeps your list clean, and I don't really even know what could be a predictor of it. Maybe unopens?

[@alpegra]

I’ve come out with so many great ideas Wes! Another gem of yours. Ps. I’m sure your second shift is interior designer. Your house is absolutely stunning.

[@WesMcDowellInc]

Thanks so much! 😊😊

[@iamevanmeyer]

So great Wes! Your work has been so helpful to me in my marketing journey!

[@WesMcDowellInc]

That is awesome to hear! thx Evan! 😀 🙌

[@karamnseir7347]

thanks for all this information, I want to ask how to design the landing page, what website you use?

[@WesMcDowellInc]

Hey Karam! I use Wordpress and Elementor. I also have tutorials all about it (kzbin.info/www/bejne/habTq32onc1mfNE)

[@ladymc2021]

Absolutely brilliant! Thank you sooooo much for this info! Can you elaborate on how to create a contact form. I saw your other video about the landing page, but would like to create one without being a pro customer to elementor. Thank you!😊

[@WesMcDowellInc]

I highly recommend upgrading to Pro for the forms (and a many other reasons) but you can also collect emails using a form through your email provider. Here's a tutorial about ConvertKit I made: kzbin.info/www/bejne/q3SbmmCIrp1qa5I

[@SaroDogTraining]

Hi Wes. Tahnk you for another great educational video. One question. Can you have more than one way of collecting email addresses? I have 3 that are sprinkled in my youtube videos. I also just made a landing page copying your landing page style (hope you don't mind!) just today quickly using elementor. So, now I have four ways of collecting emails.

[@WesMcDowellInc]

Hey Saro! Yea, you can absolutely have multiple lead magnets in your business. I certainly do!

[@SaroDogTraining]

@@WesMcDowellInc Thank you.

[@murphytwin]

Wes, what you are shooting your videos with?

[@mrsevenfold9702]

Probably the best thing about email is it's more personal i think

[@detstudy]

Fantastic information. Thanks

[@joshwagnerfilms]

Wow! This is helpful. I have a question: When I write my email directly in Gmail (like you recommend), it looks REALLY bad. Why? Because the text alignment doesn't go along with the picture alignment. Depending on how big people's browser is, the text alignment will be way off from the pictures. And it is really hard to get gmail to look on brand because of such limited fonts and colors. What do I do about this?

[@WesMcDowellInc]

Hey Josh, you wouldn't write your emails inside of gmail if you're automating them. You'd write them inside your CMS (mailchimp, activecampaign, etc)

[@joshwagnerfilms]

@@WesMcDowellInc Got it! Thanks for the clarification!

[@noeticspringproductions]

What’s the difference between a newsletter email and a blog post? Besides one is sent via email. It seems content would be the same. Could you clarify please?

[@safesecureinsure]

Awesome content as usual, thank you!! Although it really bugged me that Jules' audio did not line up with his mouth 😂

[@WesMcDowellInc]

Glad you enjoyed it Adam and noted about the audio issue 😀👍

[@safesecureinsure]

@@WesMcDowellInc Appreciate the response!

[@csarinjoga3265]

Hi Wes, I am interested in your course. Do you teach email marketing the technical and teorical stuff too there? Thanks for your content!

[@WesMcDowellInc]

Hi! So the launchpad course does focus a lot of getting your lead magnet put together (for building your list) but its not so much about email marketing, as that's not in scope of what the program teaches, which is all about your website itself. But if you paired that with this video, pls your ability to ask me questions in our live weekly Q&A videos, you'd pretty much have all the pieces you need :)

[@XavierOrtega2]

Hey Wes. What is you advice about putting the top section of the dedicated landing page inside another landing page? For example: I have a landing page that intends to sell my product (it's a pet feeder). Would it still make sense to drive people away fron that page and inside the lead magnet landing page?

[@mounaimzine1664]

We need how to create iptv website

[@david760.1]

Wes, I’m a new follower. I have a question for you.

[@EdnaShilon]

Email has been my

[@guitarkickstarter]

I was under the impression that Meta would block ads that lead to landing pages with exit pop ups?

[@tg9754]

Hi Wes, your video is great, but I'm in the situation where I need someone who knows your system well and is willing to do it at a fair price. If you know any talented people who graduated from your program and are looking for work, send them my way. Thank You!

[@dharanaarora3026]

Hi! I have a digital marketing agency and we've been helping people go digital! How about we get in touch to see how we can help you?

[@sounded3619]

Can anyone I email see my physical address??

[@WesMcDowellInc]

Many email providers will require that you put in your physical address for transparency, yes. However, you can use a PO box or virtual address for that if you'd rather not show your personal info. Cheers!

[@victoriatrezy5959]

Do you need a website to start email marketing ?

[@MrJamesTyler]

Generally, yes. However, it depends on the campaign goal. You'll need a product page if you want to sell products. If you want to increase social followers from existing clients, then your email campaign will need to direct recipients to your social media profile.