Emotional attachment to brands means we're prepared to pay more for them | Marketing Media Money

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@JB-so5gr
@JB-so5gr 6 жыл бұрын
Emotion and values are what makes me NOT purchase/use anything Amazon has to offer. Disney and Harley Davidson are the only brands in this video I would say I have an emotional attachment to. The Coca-Cola Christmas advert always creates an emotional feeling for me, probably nostalgia, but I don't drink Coca-Cola or any of their subsidiary products, so that doesn't count I guess.
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