Entrepreneur Guarantees “Tenfold Return On Your Money” | Dragons’ Den

Carol Savage seeks a £100,000 investment in return for a 10% equity stake in her new online recipe-sharing venture and forecasts a tenfold return after the initial investment, but what will the Dragons think of that promise?
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #MyDish #BurnRate

[@RocketMonke69420]

Actually really impressive how she held her own. After watching a lot of Entrepreneurs failing she really did a good job.

[@dwats331]

Yes I agree. I liked her positivity and passion

[@sabumiah3421]

Carol is completely deluded and not a shred of commonsense. Peter Jones is switched on!

[@c.m.9369]

I would fall apart pretty quickly if I stood in front of a bunch of succesful business people telling me that I'm wrong about my business.

[@jonathanliddane4144]

Yet the business completely failed.

[@donnyreiss1180]

very calm & rational

[@maxmackinlay618]

Theo's kids take a huge sigh of relief. For now at least their inheritance is safe.

[@pippipster6767]

Their ‘hard earned’ inheritance 🤣

[@allanroser1070]

@@pippipster6767 hahaha 😆

[@falconbilali6860]

😂😂😂😂

[@johnmc3862]

They can look forward to never working.

[@sisakhanya]

😂😂😂😂

[@magusxxx]

"Will Peter Jones be more sympathetic..." [starts laughing] "I'm sorry, I've been the announcer for this show for a long time and I just couldn't hold it back any longer."

[@keithnaylor1981]

The repeated close-ups of Dragons noses, cheeks and ear holes seems to me to serve no point, or am I missing something? I think the camera guy requires some form of therapy to help them break free from this disturbing obsession.

[@Technicallyimright]

Lol so true.

[@martintaylor1193]

Its zoomed in by the uploader to fox the copyright algorithms

[@jietroraximoff2805]

@@martintaylor1193 the impression I got was that this was some sort of official Dragons Den channel. So the uploader would own the copyright wouldn't they?

[@martintaylor1193]

@@jietroraximoff2805 it's not official

[@moh5938]

@@martintaylor1193 it is actually. Check the about section of the channel.

[@andrewstubbs822]

With her rigid defence, and unwavering promotion, of her business she is easily the most impressive entrepreneur I've seen in the Den.

[@davidmellish3295]

You can't have watched that many episodes then my friend as there have been way better than her. The young girl Kirsty Henshaw who made the frozen deserts was amazing as was the women who invented magnamole and the guys from the wand company to name just a few. I'm not saying she's not good I'm just saying there have been a lot better

[@andrewstubbs822]

@@davidmellish3295 I've watched a fair few, 'my friend', it's just that I'm not too fond of 'deserts' in a meal. They tend to leave a horrible, almost sandy taste in my mouth. 😉

[@davidmellish3295]

@@andrewstubbs822 desserts then,you know what I meant lol

[@tinderella2386]

She wasn’t that good at all The guy who has the eco plates made from palm fronds was much more impressive

[@dingdingdingdiiiiing]

In the first year, my company made a loss of 30k, it is projected to break even this year, next year there will be a profit of 1 million, a year after that, 6 million. So I'm asking 100k for 10%. And in within two years you will have a 7 fold your investment. So, pretty good deal, yeah?

[@pippipster6767]

Year 7 is 44.5 squillion

[@friendlypiranha774]

@@pippipster6767- Spot on. We ALL dream of those figures😂😂😂

[@romaios1609]

Damn, according to their most recent filing, the company only has £709 and a debt of £69,853

[@terencetsy]

Debra did well not to lose her millions then. Bravo!

[@neontetra1000]

So she wasted £600.000 of her friends and families money. Damn.

[@BenjaminGoose]

@@neontetra1000 Just £600? That's not a lot.

[@eugene9590]

@@BenjaminGoose £600,000.00

[@get8bit]

Could have spotted that. What the heck was she even selling?????? This show is ridiculous. They pretend to be tough, but they give money to anyone.

[@jarednil69]

I didn't completely understand the business strategy but I agree Carol did an excellent job defending her product!😄😄😄

[@dr69_420]

I reckon she paid a company to make it for her who probably charged her through the roof. What she needed was a tech co founder or investor who could cut the dev cost down significantly. She's probably being charged hosting and infrastructure costs. A tech founder wpuld have known how to use analytics to determine whose using your site and seo to traffic those ppl to your site.

[@yasin6904]

Yh the amount of money that she's paid for that website and the software is unbelievably high

[@dannie92]

@@yasin6904 If she brought in consultants to build the site, it doesn't sound extremely high. That's why she would need a tech co-founder

[@shumble69]

£600k for a web site !! , somewhere a web builder is laughing their arse off.

[@mlw237]

lol 🎯

[@ChrJahnsen]

Precisely! For a bloody recipe site?! Ridiculous.

[@jasonmetcalfe4695]

Yep, even back then 600k is at the ripoff end

[@graham9352]

Entrepreneur : this is my company... Me : immediately Googles company to see how they are doing

[@pjaine454]

Me too !

[@fugazinemesis]

I do too. I find most are still going, unlike the Kitchen Nightmares episodes where most of the restaurants are closed. It's a better format that gives people a advertisement opportunity at least.

[@erzr]

@@fugazinemesis restaurants are incredibly expensive and has so many variables. It's not the same as a single person or tiny team with little to no overhead. Gordan tries but some of those people were 100s of thousands in debt anyway they are literally failing businesses. The only ones the dragons invest is very high chance of success businesses. A lot of the no hope businesses are not even aired on dragons den.

[@fugazinemesis]

@@erzr Not true, most entrepreneurs are heavily in debt too, having subsidised their business for years just to keep it going. On both shows they are looking for help, both get the help, only one show sees regular success (and that's true even if they didn't get the dragons on board). And to only show the businesses that are likely to succeed confirms my point, surely.

[@erzr]

@@fugazinemesis they show the most entertaining ones and the invested, well invested in they do due diligence before signing anything so a lot falls through after the show. I would say the cost typically is magnitudes higher running a restaurant and kitchen nightmares just decorates/menu changes and tries to get their mentality back on track. The people in dragons den are not failing businesses they just don't know where to go etc and have typically very cheap running costs. I don't understand how you can compare the two, any failing business unless it has ridiculously good idea turnaround potential. Is simply walked away from. Gordon always goes to businesses literally at the point or beyond the point of bankrupcy

[@tornagawn]

£1,000,000 valuation for a recipe site 😂 😂

[@Chi_Vid3]

Since covid-19, this company must be doing great

[@_letstartariot]

It’s not actually. The website is really bad.

[@Xfactories]

@@_letstartariot Looks like she might’ve sold it in 2011. Hasn’t been updated since 2018.

[@jfluffydog2110]

@@Xfactories Nah, she's still listed as an active director

[@MrTommytyler]

It folded 😅

[@gmarz9611]

@@MrTommytyler it's still active for you to start an account?

[@rickjamesb.]

Damn 600k for basically a website..whoever built that one must be laughing so hard lol. On the screen beside her the website looks awful, cheap and something amateuristic from the late 90's.

[@ernestw8439]

So true, I honestly have no idea who would take this amount of money for a website that even a beginner would be able to make.

[@baboboys1973]

This is more than 10 years old fottage

[@gmwdim]

It looks horrendous even by 2010 standards.

[@WobblesandBean]

Yup. She got scammed, big time.

[@vivekkrish2001]

Accounting is creative art

[@thealien_ali3382]

600k for a website 🤣 she got robbed

[@yaboiavery5986]

This was 10 years ago

[@KJ_2020]

there are also tools

[@BrokeCanadian]

7:51 450K. She still had 150K in the bank

[@bagpussmacfarlan9008]

@@BrokeCanadian Only for another 7 months!

[@surbon514]

Good for her! I didn't see how she could turn a profit at first, but she knows her market and always has the right answers when the Dragons are skeptical. I wish her the greatest success!

[@jonathanliddane4144]

Sadly the business failed quickly.

[@Haywood-Jablomie]

It flopped

[@Stoke-Jay94]

Of course It did come on 😂😂

[@wintermute8315]

Even now, years later, the website is incredibly amateurish. The true incredible fundraiser here is the web designer who's been conning her all these years.

[@Ev3rmoving]

"An incredibly basic meal planner? Sure thing ma'am, I will just need 250k from you"

[@rgarlinyc]

Exactly!

[@WobblesandBean]

Yup. The hallmark of a bad web designer and an inept business owner.

[@theodddish1846]

Like Rory overcharging for seaweed

[@will2410]

At first i thought it was ludicrous but she held her own very well and seemed to know the market very well

[@superx8299]

Deborah invested in her more then the company, she knew if the business doesnt work out, she would still have a asset in potentially having run or manage one of her other businesses in the future

[@jonathanliddane4144]

Bit much for you to assume that about Deborah's thinking process...

[@SahharBM]

​@jonathanliddane4144 but that is indeed what she does. She said so many times in other clips.

[@AlanHope2013]

Seriously, how many recipe websites are there? I have a ground-breaking idea! Shoes! Put them on your feet, walk everywhere, no problem? We already have some interested buyers.

[@ianbaird1774]

Sold! Where can I buy these foot devices? Do they come in orange?

[@moonpunk]

Peter is SPOT ON - it is a lovely idea and a lovely site, but it's not a business and won't make anywhere near a serious amount of money!

[@caitlinx3816]

She’s doing really well so you’re inaccurate lol

[@m77ast]

Debra. She is wonderful isn’t She. A British treasure. You have a woman like that on your side and the sky is merely the beginning. She is next level. I don’t understand why little Peter keeps getting angry. It’s business mate. It’s not personal.

[@lukecurley4755]

Debora is a legend hope she never leaves this show 🐐

[@RakLord]

Deborahs offer was very generous

[@thealien_ali3382]

I will do debra

[@WobblesandBean]

Hers usually are, and I cringe every time she gets rejected by an arrogant entrepreneur.

[@shaunthompson4979]

I was stunned when she made it. The business was clearly not going to monetise revenue in line with the projections and was burning cash at a rapid rate.

[@darthmcgee2216]

This idea is bonkers, I can't believe anyone invested in that.

[@caitlinx3816]

Why ?

[@tooshlong]

A weekly meal planner that will get your recipes to your door is actually a great idea

[@CM-eg3gl]

The website is absolutely shocking

[@_letstartariot]

Well that website is now a cesspool. £100,000 wasted. How could they not see that there are already 5000 other versions of that site already?

[@RuffRyder2011]

Missis p's treasured recipes he's just hilarious bring Theo back 😂

[@andrewevansmusic3222]

-So at this point you're probably thinking 'great idea but...' -Let me just stop you there!

[@tumbles8350]

"vegetarian" lobster? What?

[@misterdetective8987]

Vegetarian = not eating meat. Fish, eggs, milk = ok

[@NUFC_2]

Veggies can also eat birds and ham if its sliced really thin

[@tumbles8350]

@@misterdetective8987 lobster is not a fish

[@GK-rt2oz]

@@misterdetective8987 That's incorrect. The term for someone who does not eat meat but does eat fish is a Pescatarian. In some countries people refer to Pescatarians as Vegetarians which is very frustrating!

[@Chi_Vid3]

@@GK-rt2oz frustrating for who?

[@YuToobVideos]

In the comments section someone said "Theo The Fetus", now that's all I hear when his name is mentioned!😛

[@fourlamb1]

Omg 🤣. I've legit never thought or heard it, I can't unhear it now.

[@teddybear8517]

Nice one.

[@filipmilichovsky9772]

Theo the Fetus fighting for a deal with Pizza Jones

[@lemonjuice3551]

This happened to me in a comments section a couple of days ago. Not that I'm binge-watching these clips or anything..

[@babyting7588]

Lmao that was me

[@wahyukamal5977]

She know all of revenue that can raise from the business, it's so really impressive

[@thealien_ali3382]

Theo the fetus 🤣

[@dilwich]

Theo defeatist . . .

[@chanchito4401]

Theo Profiteroles

[@pippipster6767]

Theo will eat this

[@artmaknev3738]

wow the early days, when $500k for a website was normal!

[@finpark7785]

That's pretty insane, especially considering how terrible the actual site is, You could have paid a recent grad $50k to do something 1000x better. It's kinda sad, I feel like she was conned by a web dev.

[@bbuggediffy]

I love the dragons den. Thanks so much for uploading these.

[@ISellSigals]

The website is still up and looking at the micro accounts published on companies house in 2019 they had about £70,000 in capital lol

[@madsisak]

Capital and liabilities are different things ;) Theyre at £-74k atm.

[@mathiuseden9605]

@@madsisak factss ;-;

[@dontstart8440]

That was one of the best dragons den I’ve seen

[@redstar1223]

Jesus the amount it's swallowed already. How did she spend 600k on a website. I can't bear it

[@doctorpanigrahi9975]

I spend $60 per year :)

[@stephenhosking7384]

@Arwyn Yep. Just because the web site looks like a thousand others, doesn't mean it's cheap to build. And the worst part, as Peter and those who stayed out know, is that it never starts getting "easier". On the contrary, the more it grows, the harder it is to add features, or, more worrying, fix bugs. The entrepreneur's enthusiasm for the product doesn't translate to lines of code.

[@redrobiin]

She walked up the stairs without tripping, with a plate of food in one hand. that's a miracle in itself. plus shes out of breath during her presentation. The dragons got a wry smile on their faces. Know one thought she was going to talk about a website.

[@WobblesandBean]

This idea is terrible, most people who have special family recipes aren't keen on sharing them like this. Plus it's such a niche idea, hardly anyone is going to sign up. It's basically social media for foodies. There are plenty of Facebook and Discord groups for that.

[@beeble2003]

This company was founded eight years before Discord existed.

[@RedNovaMedia]

Disaster. More than half a million to build a site and software with a simple database construct... with a USP based on grandma’s old recipes. No multiple will spend £80K p/year unless there is serious traffic and strong income generating streams. Deb adding money taking the tally to £700K. Ouch. - Does anyone know what ultimately eventuated here?

[@Superrayjunw]

She commited suicide a year ago after the business went under

[@RedNovaMedia]

@@Superrayjunw You’re comment is either very distasteful or factual. Which is it?

[@iamsnaks]

Isn’t true, she’s now running another company according to LinkedIn

[@remchaill9898]

She didn't spend £600k on the website, she spent £450k on the business. Still has £150k in the bank, and I doubt very much that the website build is the major expense in building a business like this that relies on relationships with multiple large organisations.

[@bsythdd4754]

@@remchaill9898 I agree. The majority of the value of the company is in the partnerships with big brands. A website can be made cheaply these days. The dragons know that.

[@m77ast]

I must say. I totally respect Theo. He really respects Debra. And tells me I am not the only one with so much respect and admiration for Debra. She is a British treasure. I am a social entrepreneur Debra - Hope we can meet one day.

[@brucedickinson12]

And she has huge norks

[@kabooraq]

@@brucedickinson12 Love is in the air

[@englishbob5106]

@@brucedickinson12 Mate she would say , you've come in here wishing to feel my norks , but you're offering nothing in return . So I'm going to say I'm out. 🤔

[@cashnelson2306]

Hope she sees this bro

[@stephenmontgomery8530]

A very sharp lady who I m sure will succeed in life .

[@harleyjane6825]

I’m so glad she got Deborah, can anybody tell me how the company is doing now?

[@Supraboyes]

Google is your friend...

[@NUFC_2]

@@Supraboyes Why don't you just tell us?

[@Adam-ko6dx]

Bruh spoiler

[@kanyebreast6072]

@@NUFC_2 Or you could not be so lazy,and look yourself

[@NUFC_2]

@@kanyebreast6072 I'm busy

[@RachaelSA]

if you go to the site (weirdly, it still exists) and you click that you dont want cookies, it still sends them and the no button doesn't work. Isn't that against the law in the UK now because of GDPR?

[@PavlinVelichkov]

GDPR does not stop sites from storing cookies. It governs whether/how cookies (both the site's and other well known sources like Google/Facebook) can be used.

[@jasondonatelli2313]

It's a recipe site. Of course there are cookies.

[@MsMichaela999]

@@jasondonatelli2313 classic! 😅😅😅🤣🤣🤣

[@ASXInvestor]

Well done to her, to be able to answer back so confidently & assertively while still being respectful is a real art. She deserved the investment 👏

[@jrbs]

You could tell from the offset that Peter was gunning for a fight.

[@Nixter1974007]

11:05 she's right. I had 4 plates of "this" last week. Nice with croutons and tomato sauce.

[@Skip_Stakey]

Their website now accounts for 0.5% of all Internet traffic

[@yaboiavery5986]

No way

[@alexforest1658]

just doesn't tho does it

[@ChrJahnsen]

Haha! Pull the other one! 🤣

[@rgarlinyc]

0.5% of all internet traffic in her home

[@pippipster6767]

World wide 🤣

[@setpunks13]

It isn't a bad idea. The whole point is having a place to browse recipes and find stuff you've never even heard of.

[@Technicallyimright]

Surely a free Facebook page would work just as well?

[@MrLTiger]

nobody is saying it's a bad idea. but a website with recipes is not worth a million pounds

[@Mike_5]

£22k a month for a How to Boil an Egg and make toast recipe website seems a bargain

[@RonnieVaiArovo]

Good on her, competent dragon slayer!

[@yvettemoore1082]

I think I was unconscious by the 45sec mark...Great alternative to valium...

[@danfrost3043]

Lovely lady, I wish her all the very best with her business.

[@sunnykipdenny9097]

I can’t stop thinking about banana bread now. Lol 😂

[@kylewilliams4398]

Growing up in a Christian English primary school having world culture day having banana bread for Jamaica 😂😂

[@sbaxter4207]

Wow 15% 100k. well done!

[@doctorsocrates4413]

I am not sure about her business but I loved the entrepreneur...she could pretty much set any other business up with ease.

[@Anjula321]

she did , this failed. but she's now the CEO of not in a guidebook website which seems to be successful

[@roberthutchins4297]

"Allo! I´m Peter". "Allo, Peterkins!"

[@roberthutchins4297]

Theo´s going to tell her where he is! Then she´s going to tell him where she is. Then - hey!! - it´s the same place! After that, or maybe before, Pete´s going to tell her what it says on the tin.

[@OhSkyeLanta]

Idk, from the website it looks like they’ve moved into news and blogging and away from printing, but their website looks great, and the photos in the gallery make me drool. Probably Deborah called the ad guys at BBC and channel 4 to get them to run ads for the site during Bake Off, that’s what I was thinking this whole pitch.

[@vegetacrypto3896]

Well done

[@Evskin]

Anyone know how it’s getting on now?

[@MrWindermere123]

These entrepreneurs who borrow from friends and family are dangerous in that the friends and family may invest through personal loyalty or through fear of damaging the relationship by refusing the money. Some people who are not in business believe that every new business will be a money-spinner whereas the truth is the opposite - there are many failures within 5 years. Naive investors are likely to be disappointed. I would hate to be coerced in that way.

[@wintermute8315]

She literally stated that most of the cash came from friemds and family. And she wouldn't have received that money if she hadn't pitched them for it - which is coercion.

[@wintermute8315]

@Doctah Wahwee Emotional blackmail is a form or psychological coercion. And I strongly believe that this would certainly be a factor in her ability to secure such large amounts from family and friends - and go on to lose it all. Not all coercion is a gun to the head. And she isn't coercing the Dragons, because they have no emotional attachment she can leverage.

[@emj8662]

@Doctah Wahwee I don’t agree with your comments but I respect them…. @wintermute I totally agree with your opinions.

[@emj8662]

@@wintermute8315 I totally agree

[@darrennorniron]

Haven't googled it yet, but there's absolutely no way this business was successful. Stunned she got an offer

[@Haywood-Jablomie]

It failed almost immediately

[@banglaline3859]

I want to share how my mother makes her Fish and Chips ...lolll

[@CPTZK11]

She really IS good at raising money

[@smith077906]

Nobody realized if the company sells for £1 million the 10% would only bring 100k not the ten fold!

[@stormchild831]

Wow, she really knew her stuff ! didn't she ! : )

[@robertj5208]

Very impressive entrepreneur! Would love to know her backstory. Perhaps my fave entrepreneur amongst dozens of episodes I've binged onnthiscweek!

[@zoeyelh]

net worth 2018 £72k

[@HolyRelicEnjoyer]

Lol imagine if they invested 92.8k loss

[@trakrekkid]

Not surprising. Also wow the website is trash

[@npc-bl2vw]

Thought Deborah was supposed to be smart. Absolutely ridiculous offer for some crappy website.

[@Enamm82]

The guaranteed returns are the best episodes...

[@christo2690]

Funny how she says 10x return .. As if the dragons gna own 100%

[@WinstonBuford]

Great pitch, great person. Very professional compared to most. unfortunately the business dont seem all that. wish her luck though .

[@cockpiss9260]

I wonder if her friends and family who invested still speak to her?

[@SirNoviTheChauvi]

What the heck is she spending 20 grand a month on? And hundreds of thousands for a website, .. ludicrous

[@Thundermoney]

After watching a recent episode of Dragons Den, Deborah confessed on the show that she lost a lot of money with this business 😂👌

[@JCRoberts97]

Which episode?

[@vaibhavthakur6180]

​@@JCRoberts97 season 18 episode 5

[@toniroberts8117]

Somehow the business is poorly managed if deb lost money on this. This is a great idea. I’d definitely be a customer, but I’m not wanting to pay more than probably $15 a recipe book (printed). If it’s more than that I can find other places to do this. I’m only interested in printed books as many of my elderly family members don’t go online. That’s the other thing... there’s plenty of business that can and do make this stuff. She didn’t trade Mark this idea (or couldn’t) so this site has to be incredible and more cheaper than others. Clearly it’s not, hence why Deborah lost money.

[@psoteriou3884]

I could've told her that on the day.

[@sirplantain]

@@toniroberts8117 For $100 - $200 you could purchase a printer, some paper, a binding machine (for binding the paper into a nicely bound book) and a laminator. I know it sounds like a lot (I guess because it is) however you could make your own recipe books and the benefit to using a manual binding machine is that you can add/remove pages to/from the recipe book. The other benefit is that you don't just have to make recipe books, you can produce all sorts of media book(let)s. If you get a 3 in 1 printer/copier/scanner you could scan pages from different existing cook/recipe books and create your own - that way you could just add the recipes that you like :)

[@landon5583]

Theo: What's to stop someone else from starting up a competing electric car company and taking away all your customers? Elon Musk: ...

[@lpc1963]

The calendar says 2009, why are they releasing pitch videos only 12 years later?

[@daveymorgan909]

Peter thinks he knows it all in thinks she won't make any money . Then along comes Deborah eager to invest lol

[@Ev3rmoving]

He was right. Her site is barely making anything.

[@knfbnny]

I've built load balancing webserver platforms with a database backend for these type of startups, you can charge them money but they are always the worst clients .. for that reason: I'm out

[@dadestor]

We call that a website you tool

[@incremental_failure]

Theo's questions are often nonsense. Sure, you can launch a competitor. You can also launch a competitor to Facebook, there are no barriers. See how that goes.

[@leeshanpillay1253]

Hats off to her for sticking her ground

[@shadaba.qureshi4367]

My Dish Ltd is on Bloomberg, so is Carol Amelia SAVAGE a no nonsense entrepreneur. My Dish Ltd is still an active working company, while Carol is now also the CEO and Founder of another company called 'Not in the Guidebooks'.

[@readysteadywhoa]

Well, the website's still around a decade later but doesn't look like it really took off...

[@bleakdeadly1281]

When was this episode released? Doesn't this concept become irrelevant with KZbin and Facebook?

[@stawfiq5]

6 or 8 years ago

[@craigstirling9318]

@@stawfiq5 2008

[@tennispennis7579]

She certainly presents well and has belief in herself. Being of a certain age i dont think cooking is that hard and sites like hers are useful but not profitable. I also did not believe people would pay ££ for a box to be delivered to their door with all the ingredients and dumsbstructions on how to put it all together but........

[@GwyndolinOwO]

the appeal to the boxes is that the recipe is picked out for you which is something someone that likes to cook but sucks at deciding can get behind. you pay for the convenience that you'll get everything you need for you and i'd use something like that if i was well off just to try it out (or if they were cheaper). It also forces you to try new things. we got once box ages ago and i never thought about trying to make a risotto until the box had all the stuff in it for one. But yeah- if you know what you want to make getting the boxes are next to useless but i like the "idea" of them The problem with sites like hers is the problem you pointed out. recipe sites don't really make a lot of money and there are a lot of them. a lot of sites similar to hers rely on ads OR if they have an ingredient list they can sell food on commission for brands that are willing to work with them (since cooks that are missing something might want to guy THAT brand for their food to look like the picture) So her idea isn't "New" but if she did get an investment she could potentially become bigger then ones that already exist but she's got quite a bit of competition already. She can still get it to work but it would be like trying to start a new Blue Apron when you already know about Blue Apron already. when you're asking for a huge investment its a bit of a risk. a market already existing means that you know people want what you have but it also means a chunk of those people found websites and brands that they grew to trust and that's stuff that takes quite a bit of business know-how to work around (and i can't say i know much of anything about it). basically she's working with a huge double edge word here. I don't think she has the chance to become the next "blue apron" since so many things just like hers exist already. its not that hard to get ads and a sponsorship these days.

[@GwyndolinOwO]

AH- i also forgot how old this episode was so i have no idea how many of these sites existed back then, i just know everyone and their dog have a recipe site today so in a way its popular but i can't imagine all those people are millionaires today so seeing it on dragons den is just so odd to me

[@Inadisguise]

absolutely hello fresh looks like screaming insanity to me too lol

[@caitlinx3816]

Lots of people would prefer that method including myself

[@missasinenomine]

Nobody got any banana bread. 😞

[@mickharrison9004]

Amazing offer by debbs.

[@Ado33ac]

I'd like to know how this ,is going in the current situation, must be generating something now

[@psoteriou3884]

I expect that would have been £100k of Deborah's money down the kitchen sink. Site is terrible.

[@davidfield9978]

Is it still going? Cant believe in the age of social media it would be viable.

[@psoteriou3884]

@@davidfield9978 just looked at company check.co.uk and 2018 net worth is: -£72093.00 Total current assets £160.00, cash: £0.00, Liabilities: £72253.00

[@SaveWesternCivilisation]

@@psoteriou3884 Thank you chief, very helpful.

[@permabulk1454]

I’m sorry but that lateral lisp is driving me so effing crazy I can’t even concentrate on the pitch

[@beeble2003]

So... if a £1M profit gives the Dragon a tenfold return on their investment, that means she's going to give all the profit to them.

[@mitchp85]

Memories of 'Bulletball'.

[@Piterszczyk]

She was brilliant, well done :)

[@Andrink]

You've gotta be joking... Someone brilliant doesn't come up with these useless ideas...

[@Xposthmous]

Deborah is the Judi Dench of Dragon's Den.

[@johnrambo7072]

I swear the Greek dragons face always lights up whenever someone brings food in

[@Dr--Prepper]

Do you mean Duncan?

[@yoevfx3995]

@@Dr--Prepper I thought Duncan is Scottish

[@Billy_Boozer]

@@yoevfx3995 No I think Duncan is Greek

[@dibassarkar2898]

@@Billy_Boozer No Duncan is Chinese

[@Locutus]

There is no Greek on the panel.

[@intelligentdesign8994]

Theo knew he wasn't going to get it, he was just throwing a spanner in the works as a final test of her character to see where her prioroties lie. It's the kind of thing that coincidentally happenes to us in every aspect of life. And ultimately we have to make a choice. Theo is instinctively the games master. He was just helping deborah.

[@joshuawarrington1051]

She done a really good job

[@rauftherealtordxb]

Lovely entrepreneur Debra won the offer but Theo won the hearts.

[@michaelmccullough5290]

Debra gave her a life line

[@ellekay4758]

does one of the recipes say "by sports"......