Entrepreneur On A Mission To Prove Dragons Wrong | Dragons' Den

Peter gave short shrift to the Henry that entered the Den with an illuminating pitch for his smartbulb invention, 'EasyBulb.' The tech entrepreneur is asking for £75K in exchange for 10% stake in his business. Despite Peter Jones' skepticisim, Henry is standing his ground and is hoping to prove the Dragons wrong.
Season 12, Episode 7.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #PeterJones #Smartbulb

[@smikabis2717]

Peter likes to break/dumb things down. Stands in front of the worlds 1st car. "Let's face it, this is just a metal box with wheels that gets you from A to B"

[@maxivy]

Lol

[@chikipichi5280]

This

[@User10111]

smik abis “But I love it”

[@otai196]

golden comment

[@thedunyadoneya2628]

Cure for cancer is pitched. "This is like vitamin tablets. Imbecile. Ridiculous idea."

[@666ingz]

Peter seemed to forget, we're not all rich.

[@potatopoweredhamster9897]

He was so out of touch in this one.

[@BobbyTMF]

The cheap price of £800. Jesus mate that’s two weeks wages for me haha

[@BeridotSegas]

I guess you could say that.

[@nickelleraffaelle3529]

100%

[@MatPandaZ]

You seem to have misunderstood. He was saying the £800 is to have full home automation. So not just lights but your heating, curtains opening/closing, burgler alarm, doorbell webcam, bath that fills itself etc all within the same app. He was talking about more than JUST the lighting.

[@BunionOverchuff]

I’ve just drove past Jenny’s house. All the lights were off She Must be out

[@CuriousPavel]

Cracking !🏃

[@mau5pilot854]

Her outhouse?

[@anishj8935]

LOOOOL good one

[@TeaPips]

Hahahaha

[@MindSetReset]

😂

[@twoonthewall]

If he had simply explained he was a Nigerian prince having a little trouble accessing his millions of dollars inheritance they would have been on board

[@bee1978]

😂

[@bruceversace805]

twoonthewall lmaoooo

[@slp1802]

Yasss 👏👏👏👏!!! Now that would make much more sense. 😂🤣😂🤣

[@debbiesunlight7047]

😂 that made me laugh so much 😂 😂

[@KantoKairyu]

What are the bets that would be the first time Jenny would actually be in?

[@sharifsalem]

Peter’s prediction is 100% wrong. Smart bulbs are outselling whole house lighting control solutions.

[@misbegotten3508]

They're... Really not. In fact, both are doing fairly poorly.

[@sharifsalem]

Hex Maniac well, I’m in the lighting industry. I have more clients with smart lamps than smart switches. Facts.

[@sharifsalem]

DR Evil this was in 2013, he was less then half the price of Hue.

[@sharifsalem]

Brett Sylvester agreed, but that’s not the point, Peter had a fundamental misunderstanding of the product.

[@constant3273]

I have one it works amazing and was 13.99

[@captainwilde]

"I've created a compact car that can park itself for just ten thousand pounds" Peter Jones: "You're reinventing. I've already got a car that can park itself. It's called a chauffeur driven Rolls Royce."

[@frankiefourfingers6717]

Captain Wilde he drives a 15 year old Bentley. He lives near me

[@hashimzubair2504]

Frankie four Fingers yeah yeah

[@scrappydoogal804]

He's a bit pompous

[@cjdodsworth]

**Laughs in Nigerian**

[@PeterRAmice]

"You're reinventing, I just step out of my car and buy the piece of land and let someone make it a parking spot"

[@ProductBasement]

*lightbulb can change to any color *can be turned on and off from anywhere in the world via a smartphone app *uses only 9 watts *connects to wifi "This is stone age technology"

[@italianinoslo]

It`s 2020 and Phillips hue lights are still EXPENSIVE AF! He was right! :D

[@alex123case]

Phillips needs someone to compete, they are ripping people off.

[@Competitive_Antagonist]

There's 3rd party bulbs. But their system is the most user-friendly and they have pretty good customer support. I sometimes use INNR bulbs and think they're still compatible.

[@wupme]

There is a reason for that. His Bulbs where pretty much crap. He didn't design anything but get some off the shelf stuff from china. Is company is actually just scamming people.

[@invisible263]

Does any one hear £5000

[@rssbssb2942]

Yh looolll

[@mysteriousbillionaire7349]

Yup

[@Proman476]

Yeah I heard "some £5000"

[@VanlifewithAlan]

That is what I thought too

[@pcadamtaylor4262]

Same, and I think Deborah thought he said that as well; but then again Dragons dens editor thinks he’s slick af

[@jackolas2007]

The light going on and off was Jenny using Morse Code to say "I'm out"

[@tokyodoru]

lmaoo

[@MinaTee0]

😂

[@GrayFox790]

LMFAO perfect comment

[@taliehughes4341]

😂😂😂😂😂😂

[@mr.h.3764]

Hilarious

[@calmnocopyrightmusic2724]

His company's estimate annual revenue is now 4.6M pounds.

[@dani15sports]

What’s race got to do with it @The Flex??

[@Logicsuperceeds]

Ok.. Uber has a larger revenue and is operating at a loss. Please provide profit as revenue is irrelevant without context.

[@tinotendamaveneka2764]

@@Logicsuperceeds i would think he would be making more profit in the global pandemic but I wouldn't mind starting a business that I could have sold 10% for 75k and now its doing annual revenue of 4.6 million pounds. The dragons got emotional hey to think they could have bought into this ten years ago but instead they put their money into gym punching bags lol. You never know what product is going to take off

[@Str4t0sPh3rE]

@Brett Sylvester Just because something is being sold in large quantities doesn't exactly make it that profitable, does it? If Tesla sold their cars for only £10, is that profitable?

[@Logicsuperceeds]

KZbin KZbin what are you talking about? Of course it would be, they could have backing from outside parties. They could be losing money yearly. The 4.6 million figure is absolutely irrelevant to that. Uber started in 2009. Last year their turnover was $2.1 billion BILLION and they made a loss over a billion. In their 11 year existence they haven’t made a profit ONCE.

[@rustyrose1959]

Peter completely misses the point. Debra is the voice of reason.

[@simpsonsavatar]

David Mack Look up economies of scale. It's really not that hard.

[@dozog]

@David Mack That is quite a strawman of what Debra said. And if you don't understand that, then you need to read up a bit on economics/marketing.

[@dozog]

@David Mack Or continue sleeping...sure.

[@oliver_twistor]

@David Mack What she meant was because this entrepeneur hadn't anything patented, what's stopping Philips from start selling something cheap and simple like this, only do it cheaper?

[@mickk8519]

@@oliver_twistor myself and my missus have both worked for Philips Industries, we worked in research, design and development, her in the electronics side, myself in mechanical, and I can tell you, Philips don't do cheap, they have a fixation with producing the best, and with that comes a premium price tag. I know they've done some reasonably priced products, but if they already have one, they'll concentrate on that.

[@HIQ45]

Smart bulbs are well popular now in 2019, think this aired in 2010

[@BanditLeader]

But smart bulbs are a scam. Anyone can use an arduino to control their lights the exact same way. You can get rgb leds if you want colour.

[@gooboberti]

@@BanditLeader Yeah, because people are going to be setting up their arduinos to wire up some colored lights. Smart bulbs are great. Almost all of my lights are smart bulbs - they work perfectly with my Amazon Echo devices.

[@BanditLeader]

@@gooboberti hmm whats better. Hundreds of dollars on smart bulbs or a cheap arduino? Oh thats right, arduino

[@gooboberti]

@@BanditLeader Smart Bulbs are way better. Pretty cheap as well. Stop living in the past. Smart Bulb/Smart Home systems work very well. All integrated, with software and voice control. Every bulb in my home is a smart bulb. I can say "hey alexa, turn the hallway light to 20 percent". Works pretty well.

[@BanditLeader]

@@gooboberti you can do all that with an arduino for way cheaper than replacing every bulb in the house and without the need of the data collecting spy alexa

[@bleachchugtidy2178]

I have the Phillips hue, it's one of those things that you don't know you need until you have it. Falling asleep in bed and need to turn the light off? No need to get out of bed. Don't like entering a different room/ going downstairs in the dark? Turn the lights on before you get there. Getting home later than expected and you live in a dodgy neighbourhood? You can make it look like you're at home and watching TV. My favourite use is when I'm going to the shops after work and the Mr has been too busy playing counterstrike for the last few hours to answer his phone, as soon as I start flashing the light I get his attention.

[@billyscorner2232]

time to find a new Mr.. sounds like a porn addict

[@Timeismyrelative]

@@billyscorner2232 She should pick you, you sound like a really nice guy

[@WobblesandBean]

LOL! Genius use of the technology! 😂

[@dranzerjetli5126]

For dodgy neighborhoods this is a boon but everything else its just bs

[@dranzerjetli5126]

@@billyscorner2232 yeah she should divorce her husband jist coz he watches porn. Some guys 😑

[@southpaw612]

This guy laughing at 800£ is my aesthetic.

[@Dave-lr2wo]

You're making up meanings for words.

[@lexippgr]

Dave u dont understand jokes

[@Dave-lr2wo]

@@lexippgr I understand jokes. I'm also highly literate with a superior vocabulary. My diction isn't influenced by memes and I can't be trained to dumb myself down. So what's your excuse?

[@lexippgr]

Dave wow you’re so smart, what do u have a degree in, youtube video spelling errors and phonics???? im so jealous

[@lexippgr]

Dave big y i k e s

[@Logicsuperceeds]

The way he laughed like a little schoolgirl when peter said £800 hahaaaahaha i can't stop laughing

[@giorgig4828]

Yeah what peter said was pretty retarded

[@adeelm9028]

@David Mack lol calm down it's alright

[@boorhaave5880]

@David Mack Did Adeel hurt your feelings?

[@JC-sf6sf]

S Haider he should laugh at himself really.

[@myrondemgainez1565]

@@giorgig4828 800 quid is not a lot of money if you're actually a grown-ass adult with useful skill that can get a job that doesn't pay peanuts

[@tafftastic]

Peter Jones believes he’s more tech savvy than he actually is.

[@BWeb]

Long Schnozzed Tribesman this aired years ago tho lmao

[@SpaceApe020]

@Long Schnozzed Tribesman Not only did it air 10 years ago but you also have Philips now selling bulbs for 40$+ each. And companies like Yeelight selling them for said 20$. This could have been this guys company with a little push from a dragon. This really didnt age well for them.

[@Nickersons-Theme]

He's the kind of guy who says "hits" instead of "views"

[@DEEDUBZ]

His ego was his downfall. Can't train someone like that

[@saulsavelis575]

@@SpaceApe020 it aired not 10, but 5 years ago

[@donnyknows6346]

I am using candles. For that reason, I am out

[@WayoftheDave]

Jenny you weren't even in this one

[@Abdullah-fk3hp]

Touker: “I don’t get outta bed for £800”

[@captainweekend5276]

I see Touker "I don't get out of bed" jokes all the time, but in all the videos I've watched I've never heard him say it.

[@phillipsomerset7967]

@@captainweekend5276 He said in one of the old episodes that he dont get out of bed for 1 percent equity.

[@Ambigious]

Captain Weekend He said it quite often in older episodes. Id say ive heard it atleast 5 times

[@twinturbo3461]

He's sold over 10,000 units, they should have asked him questions on numbers, overhead, profit margin, that sort of stuff, they just buried him for the sake of burying him and defeated the purpose of being a dragon / investor.

[@iamnizorro9781]

Philips has the same priduct out there. They dont need to ask questions regarding profit or otherwise, all they gotta say is good luck.

[@redholm]

@@iamnizorro9781 Indeed. Because if Philips saw in 2013 (When this aired) that this was a serious market. They would just sell and produce them cheaper. There is no way this guy could make, sell and profit on it while competing with a brand like Philips.

[@SStoj]

@@redholm Exactly. If they wanted to, Phillips could afford to undercut him so far that they sell their bulbs at a loss because they have the capital to do that until he's bankrupt, then raise their price again after he's gone. The moment he suggested he could compete with Phillips he became uninvestable.

[@redholm]

@@SStoj Yea. If he was way earlier with a Patent it would be a different mater. But all he has is a product identical to Philips and nothing to protect it.

[@leow637]

Their point is always the same. They are not claiming his product won't sell, or that he won't make some money. They are investors - they're looking for a business that will grow, so that their stake they have purchased will increase in value. There is no way this business can do this, as the SECOND it starts gaining traction and sales the big names like Phillips will up their marketing of the product and kill it. You can't make a big dent in a market with a product that big companies already sell.

[@patrycjabaranowska2627]

"Yes, its my idea, I created this'' ''Well, Phillips has the same product... wifi box... app... I can't compete with them because I sell online only" Bruh

[@throwaway999able]

Nigerian scammer

[@darthmoo7]

I'm guessing he means this specific design which is cheaper...

[@itsfreddie7132]

'waste of money' £40 yet suggests people install a £600 system which will also be outdated in a couple years, smh.

[@JonasHamill]

The only ones out for the right reason were Kelly and Debra. The others had no idea what they were talking about, and Peter was just talking out of his arse. How can you compare an £800 system with a £40 one??

[@ashleygoggs5679]

quite easily, as you are getting a much much larger package for your money. If you broke down all the individual categories the other company offers and got them individually through different companies it would end up being more then their overall package. However if you are just looking for a light bulb then obviously this checks the box. But this product is not new, its not innovative and there are global companies using this in their ranges. Hes just a guy trying to grab crumbs out of that market. I work in Aquatics and every mid/high end lighting fixture uses LEDS controlled on apps via their own wifi signal. This guys product uses a wifi box controller while their are devices which use their own signals and security etc. Its a terrible product to invest in.

[@halsoy]

It's not that simple though. He claimed that your entire house could be automated for 800 pounds. Now take 20 pounds and multiply it with the number of light sockets you have and see what it adds up to. And that's still just your lights. Then the question becomes what part of those 800 are just lights.

[@ashleygoggs5679]

@@halsoy that is also why claims phillips to be expensive. Phillips actually sells their bulbs in bulks of 3+ so you spend 60 quid for 3 essentially. So really it adds upto the same mathematically. Who do you then decide to go too phillips or this random brand with 10000 sales.

[@sharifsalem]

Ashley Goggs this episode is 6 years old.

[@ashleygoggs5679]

@@sharifsalem yeh so? the technology was still around then lol. Just becuase we use the tech today dosnt necessarily mean it wasnt around then.

[@midimusicforever]

"Just £800" doesn't sit well when duscussing light bulbs.

[@kierancho]

3:17 😂 the way he laughs £800 is too funny

[@eithshamafsar7380]

I thought he said £5,000 🙌🤣

[@aishageorge3056]

Me too

[@jimsuniverse4954]

He did

[@carolmorris404]

He definitely did.

[@aurelianspodarec2629]

@Darren Mcclean He said 5.000

[@caitlinx3816]

He said £75000 if you listen carefully

[@unbekannternutzer8506]

Honestly, these dragons seem to be too far off the tech topic.

[@miguelzavaleta1911]

A lot of these have aged terribly -- especially relating tech, I agree. For somebody like Peter Jones who has supposedly made a fortune on tech, this is completely embarrassing. He consistently gets tech trend predictions wrong.

[@gwmechanical7402]

It’s because they’re all old bro

[@GC-ps9mn]

@@miguelzavaleta1911 the dragons are looking for novel products. There's no way this guy's business would have successfully completed with Phillip's.

[@MightyJonE]

“The atmosphere was ELECTRIC, but the Dragons saw the LIGHT and interest DIMMED!”

[@richards9407]

I can tell you're in your ELEMENT with these jokes..... WATT a comedian!

[@exceltraining]

@@richards9407 I don't see what the southpaw scottish lightweight boxing champion Jim Watt has to do with this, unless you're making a tenuous reference to "light" as in "lightweight". Light has no weight, it is an electro-magnetic wave composed of photons with no mass. Learn your physics before you become a dragons-den-commentator. Brian Cox agrees with me.

[@exceltraining]

replying to myself as a devil's advocate... light is also a particle.

[@tokyodoru]

hahahaha

[@MightyJonE]

richards9407 I’m merely taking the announcer’s recent pun-heavy comments to their logical conclusion 😃

[@agr7879]

When he laughed at Peter, that was hilarious

[@SubhanuBhattacharya]

Loved how this guy laughed on Peter Jones face. Loved every bit of it. And you can see Peter's ego taking a huge hit when he says he doesn't care. That's exactly what one would say whose ego has been dragged thru a highway!

[@blackpinkkpop2048]

Dragons once agen show there ignorance... "Philips will be cheater" years later Philips hues are still an absolute fortune

[@WobblesandBean]

That's why I don't have one, despite really really needing it as someone with health issues 😞

[@StandardGoose]

@@WobblesandBean There are smart bulbs for £10 that do all the same things as Philips Hues.

[@Holt196]

This guy should just have gotten a bank loan

[@Daan030]

Echt he

[@Lyle-xc9pg]

He should become a nigerian prince

[@HHHKingofKings58]

Banks might virtue signal about loving brown people in their advertisements but no bank is going to give this moron 75,000 pounds to try and compete with Phillips on light bulbs.

[@leval1000]

HHHKingofKings58 🙄

[@geckopubg]

Free marketing

[@zagrebzebra]

I beat each and every one of the dragons has a 2000$ Philips Hue setup in their home today!

[@Hairy.Whodini]

Not $2000. I have an entire room with Hue lighting and it cost around $300 US.

[@zagrebzebra]

@@Hairy.Whodini Exactly my point... 300... for ONE(!) room!

[@z00h]

꧁Ian Moone꧂ amazing display of thickness right there.

[@Hairy.Whodini]

@@z00h your mom said the same thing.

[@Hairy.Whodini]

@@zagrebzebra alright, I pulled up my receipt since people seem genuinely curious. $200 USD for the Hue White and Color Ambiance Bulb Starter Kit. It came with 4 x A19 bulbs and the Hue bridge, which connects all Philip's Hue devices in the home. In fact, the kit is now going for $10 less than when I bought it earlier this year. So no, it's not $2,000 or ever $300 for one bulb (as insinuated here).

[@SamanDroid]

This episode is from 2012, guys. He’s doing $4.7 million in sales now and all of the dragons were reaaaaally wrong about the direction of technology

[@TheKEEEEEeK]

Thats so awesome if true

[@acojo8205]

Joe 'Give Us Your Thoughts' Rogan It’s not. The app hasn’t been updated in 5 years and it has 53 reviews on the App Store.

[@andrzej2501]

Seriously? They should really put original air-dates here... I did something similar back in 2007 using radio-controlled power sockets. No color regulation (which I don't need) but after "marrying" tiny WiFi capable controller with radio controller I could control my lights from all over the world. Damn, I could've been rich ;)

[@michaeldemarco8470]

i

[@SamanDroid]

Andrei Cojocariu Yes it is. Check their Owler. It’s a simple google

[@peterjones3445]

considering the timing (2010) that this was aired the Dragons were out of touch with the trend. Peter Jones the tech guy particularly seemed clueless.

[@StandardGoose]

The fact that the trend took off actually proves he was right not to invest. Henry didn't have anything patentable and now a million companies are making the same thing (but better and cheaper). This was not a good investment.

[@StandardGoose]

@@lacerav5818 It doesn't matter what the situation was in 2010. What the situation is now is what determines whether or not this would have been a good investment. And it wasn't.

[@i.canalista7718]

Peter shut up once he said he sold more than 10thousand units

[@aurelianspodarec2629]

That's nothing.

[@rippawallet]

@@aurelianspodarec2629 How is that nothing? What a hater lool

[@personalpc7439]

He SAYS he had sold that amount... I do NOT believe him... no paperwork... no money in bank etc....

[@BigBrex0124]

@@rippawallet yeah for a light bulb..... That's not a lot

[@i.canalista7718]

@@BigBrex0124 30 pound light bulb with a 30 pound wireless set

[@bee1978]

Dragons den 1950s that black guy wouldn't be allowed to stand there, Peter

[@aikaeeltaylor3899]

shut up its boring now the racist card

[@SantomPh]

@Rob M you are a sad , sad people.

[@Hadarouken]

aikaeel taylor it’s not the racist card if he’s telling the truth that a black man wouldn’t be in that position in the 50s. It’s history

[@jjmmm515]

@@aikaeeltaylor3899 he's right though

[@jjmmm515]

@digital warfare I don't see how there's supposed to be a dominant race. Plus if you think that an event like what happened at that time period can happen in this day and age then you're sadly mistaken

[@alienmonkey6304]

His confidence convinced me that he's gonna make it.

[@bugone2]

The Dragons got this so wrong, especially Peter.

[@ShaneOzouf]

I completely agree with you. I think Philips is on the verge of being pushed out of this market by more affordable solutions that don't even require a "wifi box" (read: a useless appliance that only acts as another router)

[@andyh1408]

Meanwhile Peter buys a 1935 camera business

[@krissykat6849]

Meanwhile Peter's a multi millionaire so it's safe to assume he makes fantastic business decisions.

[@andyh1408]

Meanwhile Jessops goes into administration losing a couple of thousand jobs.

[@matthewyabsley]

@@krissykat6849 - Unless Jessops had assets to strip apart then it wasn't a great business purchase.

[@JamieRobert_]

Jessops is a flop now

[@bryansmith6939]

Debrah laughing at him laughing at Peter 😂😂😂

[@stew_redman]

These videos really need to tell you the date they first went to air. It's really hard to judge things, especially tech, without knowing how old each episode is.

[@apinakapina]

I'd just wish that they'd add the dates when the episode first aired to the description. Is this six years old? Ten years old? It's a huge difference for tech pitches.

[@peterolausson4065]

Kelly Hoppen and Piers Linney = 2013-2015.

[@maireadosheehan]

9⁹99999999⁹9998999999999

[@leopold7562]

And at the end of the decade, every dragon here is wondering why they ignored a market that is now so huge...

[@WoFDarkNewton]

The problem here is that he thinks having unwavering confidence in his business will impress the dragons, but he's not being realistic and that bothers them more.

[@TemplarX2]

Actually he was proven right. He sold 4.7 million worth.

[@gregorsamsa1364]

dude was right

[@johndcosta7347]

"can you make these cheaper than Phillips?" No, but China can!".

[@h.a.6790]

The jokes on you, Philips manufacture light bulbs in China

[@profitfever]

I'm pretty sure control 4 is more expensive than £800. I'm pretty sure it's in the thousands for installation. Shows how detached he is from reality. The guy was well within his right for laughing at him.

[@wupme]

Nah he was pretty close. The basic system goes for around 650 + Installation.

[@Levi_Skardsen]

Uh yeah, Peter, £800 is a lot of money. Not all of us have a bank vault filled with gold coins, complete with diving board, à la Scrooge McDuck.

[@omggaminglol]

they were too harsh with this one they actually made themselves look like dick heads, its 2021 and I own the Phillips hue and it is extremely expensive for my room, so after this episode, i ordered one and I must say I am impressed for a fraction of the price it is definitely worth the value and also has cool features like even when your out the house you can access it which my Phillips hue lamps and bulbs do not as you have to be connected to the wifi to be able to access the lamps

[@AnonymousUser77254]

Seems like he imported some smart bulbs from China. These things are available everywhere.

[@AnonymousUser77254]

Killian Nolan China is very fast moving when it comes to duplicating tech.

[@f_in]

Sybrand Botes this video is from 2013 i think

[@fefeg3734]

Sybrand Botes it’s because most of the tech is made their

[@sharkb8754]

@@AnonymousUser77254 duplicating tech adn then inventing their own. That's how the German did it, adn thens how the American did it and then the Japanese. ;) They are the leader in 5G now and I reckon in the near future our electric cars that we drive around will also be Chinese soon

[@overgrid]

This is in 2013 men, not 2019

[@matiassantacruz5487]

Where are my Philips Hue mates? Although in his defense, Philips lights are still SUPER expensive

[@dezpedyo]

"Philips will never make them cheaper than me" LOOOOL! Henry, do you know what economies of scale are?!!

[@sharifsalem]

6 years later Philips sell them at a higher price than this fellow.

[@Capeau]

@@sharifsalem But you have about 100 other brands selling for cheap and are philips hue compatible... so... philips still wins and this guy would've drowned in the sea of competition.

[@sharifsalem]

Christophe Capeau Philips has economies of scale and stills sells them for more. The point is there is plenty of room in the market for cheaper smart bulbs. These dragons and sharks are always looking for a quick buck and pile Em high sell em cheap attitude. Philips is interested in another market.

[@Pharrell19354]

Christophe Capeau ofcourse he can sell cheaper than a big company, as a small company you've got Lower overhead costs so he can afford to lower his price..

[@Capeau]

@@Pharrell19354 You dont get what i was saying. pls reread my comment.

[@sveinhal]

When was this originally aired? Peter’s prediction was waaaaay off. Philips Hue is a big deal now. Deborah was much more on point.

[@chefgav1]

Deb was off as well as she assumed that 2 separate companies could not exist

[@toffeebear7133]

@@chefgav1 both were incredibly out of touch and condescending. I'm half inclined to think there was racial prejudice

[@nzubeokoli8988]

I’m proud of my Nigerian brother!! Man’s even kept his accent! 💪🏽

[@rosierenolds7923]

He’s a cool guy!

[@lukealadeen7836]

@@rosierenolds7923 what you mean?

[@Abjefdi]

“Market is not moving backwards” I’m starting to question peters intelligence there wasn’t much led bulbs that can be controlled with your phone and WiFi back then.... so how is it moving backwards

[@kecukraftwork1988]

From an economic point of view, it wasn't moving backwards, since WiFi bulbs hadn't reached as much public interest back then as they have today. It wasn't a stagnant market either, but it was hard to enter without being in direct competition with a giant like Phillips, who jumped aboard earlier on in its concept. But from a technological point of view, Peter was 100% on the mark in saying it was old tech; since multi-device apps (that control your heating, lights, security, etc.) already existed before this episode originally aired. Peter and the other Dragons likely already knew from the get-go that Phillips had cornered this market at the time, and that cheaper alternatives were inevitably on the way. This guy was so clueless that he wasn't even aware of such massive competition, and claimed he could make cheaper alternatives to Phillips, while using a copy of Phillips' tech - it would have been terrible business to have invested in him.

[@ServerDweller]

I love how Duncan looks over to Peter and even Deborah laughs when peter said £800. They knew the average person doesn't have that kind of money laying about

[@qwertyhuio]

I’ve had a relatively high opinion for Peter’s business acumen until I watched this episode.

[@purpleminion6290]

Jenny’s bulb would always be off because she’s always out.

[@LeofromFreo]

purple minion BAM! 🧨

[@MADMANB68]

We have a winner 🏆 take a bow.

[@thorshammer8979]

👎👎👎👎👎 too bullys!

[@carpii]

You have to win an online battle with Phillips “Ok let’s do this!” *opens clash royale*

[@monster123456789ish]

Phillips need a hub to be controlled, lifix has it all in the light bulb itself like this one

[@tomh3176]

you’re so wrong about this point, jim.

[@stevenlewis9234]

The guy had a lightbulb moment.

[@TeaPips]

I thought he was saying Easy Bob until I read the description.

[@jamiesmith4745]

TeaPips Bruh, same

[@TeaPips]

@@jamiesmith4745 Not a Bruh :)

[@rattlin9194]

"Alexa! Show this Muppet the door .... After you've turned the lights on"

[@darrenbudgen966]

My boy smashed it. Business is now worth over 100 mill

[@rob327c]

Now 20 other companies make and sell the exact product against Philips

[@JohnDoe-dj3xh]

"the market isn't moving in this direction"... yeah, except it is XD watching this in 2020 is wild

[@patrickfox662]

Good luck to this guy,he held himself very well,I hope he continues and captures the African Market and makes billions.

[@sincerelysheila]

There is a place in this world for many companies who make the same product. I wish him every success.

[@UmairHaider]

This episode aired in 2010, and now in 2020 this bulb is a very popular thing to have. As a photographer, I think this is a very useful tool to control the light. This shows the naivety of the dragons.

[@Hexavelli]

*Jenny: i'm not even in this episode and for that reason i'm out*

[@MindSetReset]

🤣

[@mutomboinprogress]

I’ve been on a Dragons’ Den binge for the last 3 weeks and I think Peter is extra hard on tech entrepreneurs in the den.

[@mostbrutalvideos4612]

"Peter you can control everything around your house for £ 800" "Black guy laughs in his face , thats alot of money hahahaha... " Brilliant response shuts peter down quickly , love it. The guy is there to make peoples life cheaper not dearer.

[@M_RM.]

'Black guy'? He does have a name you know...

[@mostbrutalvideos4612]

@@M_RM. he surely does , but i pay no attention to names of others , why are you offend because i say hes a black guy ? Is he not black ? Your not another snowflake who pulls the racist card are you , after all nothing i say is racist.

[@M_RM.]

@@mostbrutalvideos4612 I just find it rather peculiar how you clearly only see another 'black guy' and not Henry like most normal people...

[@marks6663]

@@M_RM. we identify people, or objects, according to the trait that makes them most identifiable. There are many Henrys, but very few black inventors in the den. So it is only logical that the mind identifies his race rather than any other trait.

[@M_RM.]

@@marks6663 The logical thing would be to identify him by his name.

[@danielrichardbond]

Jenny: I’m sitting here in the dark. My power’s out.

[@wayfaringstranger5808]

They were needlessly harsh and dismissive, I really wish this guy succeeds.

[@lukealadeen7836]

Its because he is black

[@stephjovi]

Going to the den: I´m selling something that Phillips is selling but cheaper :) Great plan :D

[@jezwc]

Stephanie hi guys, I’m selling my own smartphones and I guarantee you that I can build them cheaper than Samsung

[@stephjovi]

@@jezwc a den is a place for innovation. Not for knock offs

[@davidjames579]

"It's my own idea" five seconds later "Phillips do exactly the same thing".

[@jezwc]

Stephanie yes, hence the comment 😑🤦🏽‍♂️

[@Neontrifle]

This is a very old episode

[@airsam1]

Deborah was right about the price. When this was filmed, the white Philips smart bulbs cost £50 each. Now a 2 pack is £15!

[@FiveFootFall]

I would have liked to hear how he planned to compete with larger and more well-known companies that are already selling the same product.

[@beanacomputer]

This is a really old clip, I'm not sure how many of those products existed when this was aired.

[@acesigma06]

I thought he said £5,000, I was like, small investment

[@Locutus]

Deborah gave some great feedback, absolutely brilliant.

[@originalmin]

I love how the judges are humiliating him, in 2019 this technology is now commonplace.

[@Scott-py1sd]

@David Mack it's called sarcasm... I'm guessing you're a yank? 🤔

[@shawnmcdoge2215]

@David Mack ....if you thought he seriously loved that....can I sell you this bridge I own?

[@augustwall2604]

People always do that, that's why you don't listen to other peoples opinions, do your thing

[@StandardGoose]

That kind of proves they were right. It's commonplace. It's a crowded market, and his product doesn't stand out. They were right not to invest. He had nothing that made him unique and nothing he could patent.

[@irfansharif5677]

Philips would never compromise on quality, while this man can, and so many people out there only need a moderate quality to be affordable. That is how there are so many electrical companies have made their market despite Philips already operating in the segment.

[@kirstyboyle2994]

I really like this man and I hope he was successful 🙏

[@spencerd9325]

And then Phillips Hue lights made Billions, clever dragons lol

[@proliferatingprofligate7032]

My hot take is that you're disagreeing with them. If you're not, then ignore this comment! That's their point, _Phillips_ brand of easy bulbs made billions. Not this guy. Phillips could produce for less and sell for less. Henry didn't stand a chance.

[@dozog]

@BS Handle Created Completely, 100% agree with that PS. Most apps perform very poorly. The apps of some of the very big brands in consumer electronics perform very poorly. The problem with at least some of them is that the app/connectivity is not created for the consumer but for marketing purposes.

[@HistoryonYouTube]

The company is still in business. It has a good website and a KZbin channel!

[@doom1098]

He deffo went SPAC nation

[@MoogieSRO]

Those are definitely some words that presumably mean something to someone

[@alexigbanoi]

LOL

[@a_ks6533]

Been a big fan of Shark Tank (US) for years, I have just started watching Dragon’s Den and have become a fan. I really enjoy watching it. Love the show.

[@11123fsd]

Is this still available? Looks like something I would buy, especially if it lasts long.

[@stevendean6719]

Here I am watching this at 3am with an EZbulb in my room… sorry dragons you were wrong on this one…

[@PurpleNinja118]

the way he laughs at peter when he says £800 ahahahaha

[@Halbmond]

When did this originally air? What the guy’s pitching sounds just like Philips’ Hue system which launched in 2012. Except they have been using an industry standard (ZigBee) from the start … the Dragons did mention Philips so it seems to me he really was delirious about his competition?! At least in the past couple of years, Chinese companies like Yeelight have also conquered the low-end part of the market. I don’t think he could survive against those companies, either.

[@geengekken]

It’s funny they say this technology is not the future, meanwhile everybody is using Philips Hue....

[@geengekken]

Uncle Piccolo not in the context of what they meant. And there even are plenty of brands with smart lighting that are doing quite well..

[@maverickstclare3756]

He was crossing two market positions. Control (which is premium) and bulb life (which is cost / convenience). Deborah rightly said he won't win on the cost front. And for control, the market is still tiny, even now with Ikea selling kit. And they don't put the smarts in the bulb, they use attachments at the electrical supply end so you can control whatever you want.

[@nicogs97]

In the U.S. a couple years ago smart light bulbs were very popular especially with the introduction of Alexa and Apple home. Right now what’s really big are the LED strip lights. What Peter missed here was the younger demographic. Teens don’t have the money to buy the fancy electrical equipment used to put these in an entire house. Also that’s something the parents would do not the teens. So most teens right now are very much into these light bulbs and the LED lights. Also most kids don’t care if the lights are made from Phillips or if they are the cheapest on the market. As long as they are the first ones to pop up on Amazon when they search for them those are the ones they purchase.

[@AlanTuringWannabe]

Yeah this dude recreated the Philips Hue. I'm pretty sure he'd get torn apart by their legal team.

[@MDStallings7]

Peter didn't miss anything. His and Deborah's points were ultimately that the tech already exists and is already being sold by established companies. There was absolutely nothing about "his" bulb that did anything different. And even to your point about the younger generation just going with whatever the first search result they find on Amazon or Google, who do you think is gonna pop up? The larger companies with more money to spend on marketing. Not this guy. He's gonna be further down the page.

[@suzyturnovers5010]

I love this show, have watched loads and can't understand why they're being such dicks to him. Usually they're more patient, polite...Peter was especially out of touch with his "just go spend 800 pounds and it's the same thing." Thank you Kelly for pointing this out at the end. hope he proved them all wrong!

[@BlazinTigger]

I knew I had seen this product before at Best Buy, Philips makes a great version.

[@billyscorner2232]

turning lights on and off when you are out on holiday sounds like a great security feature, and cheaper than having a security system installed with a pay monthly service. he should have focussed on that

[@nathanthomas1742]

What year was this filmed? This is everywhere now!

[@Orcen222]

Jenny: "I am not in this episode and for that reason Iam Out".

[@marty34534]

7:20 how utterly and completely wrong Peter was when he said this. It was clearly a case he did not understand that it was the _bulb_ that was doing this and it did not require expensive re-wiring of the house that he was talking about with that other product. The guy was spot on.

[@GreysUES]

Of course he was spot on, Philips already made the same product and still is selling it until this day

[@ashtube8217]

I don't like when the Dragons make comparisons with big brands and competitors. This means no one should ever invent or create anything. This should not stop anyone!

[@CibiCZ]

there are so many smart lights out there other then phillips