Entrepreneur Shocked At Investment Proposal | Dragons' Den

Julie White is next to enter The Den pitching her company, Truly, Madly, Baby selling baby products at home parties. She's seeking an investment of £75,000 for 25% of her business.
Season 2, Episode 3
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #BabyProducts #BusinessPitch

[@chubbybunny6975]

The second I heard "we do this by having parties" I knew this was gonna blow. That's an MLM sweetheart

[@stephjovi]

Oh yeah. By year two we'll have this many consultants and make soooo much money. Typical MLM

[@Noelhall88]

I don't know... if you get 3 friends to get 3 friends, and then they go get 3 friends... imagine the possibilities!!!! 🤣

[@IAMPLEDGE]

@@Noelhall88 yeah within about 4 iterations of that the market is saturated and there are 120 people trying to flog the same gear in your town. For all you know your neighbour is also running the parties so you are in direct competition with them whether you know it or not.

[@12345ngb]

Actually even today, the party model can work for certain categories. Tupperware, Oriflame and products like these can definitely work through the party model. However considering digital ecosystems, and the crucial 5 degrees of separation rule, this will always be a small business. The moment a crucial sales volume is achieved, the parent company will go direct or settle with a distributor.

[@Dieterbe]

Gotta love how this is so old they were talking about potentially doing telephone mail order and the internet still seemed like such a crazy new frontier to them :)

[@The_Real_Mier]

“On the web” is also an old fashioned way of referring to “Online”…. :))

[@krissymarklewis1793]

I guess some people are not internet savvy, I think she presented really well.

[@Dontwasteyour]

I thought Duncan Bannatyne’s name was Duncan Valentine for so long 🤦🏻‍♂️

[@bash547]

What about Pizza Jones & Theo the fetus?

[@xxskn]

Theo Meatus, Peter Bones, and Deborah Freedom type beat

[@aaronmcmuffin8550]

I never understood his last name until this comment 🤛🏾👍

[@jamesnoel4513]

Me too thought his name was valentine

[@carriebizz]

I thought it was ballintyne

[@noahbawdy3395]

I loved how Peter just threw his head back at the beginning of the pitch. OMG another Amway/Tupperware/Mary Kay Pyramid Scheme. She's only done ten parties ? She's barely started this company. £6,000,000 in the second year is absurd.

[@00Kuja00]

Had a friend that got tricked into the Mary Kay stuff... :P

[@Hutchyy]

I bet that was taken from another part of the pitch and edited in

[@tothepast]

She'll be accepting 2 people per day in a very busy year. How do you not see this succeed?

[@Mossyz.]

@@Hutchyy on my other channel i edited clips of random news about Boris speaking

[@-WhizzBang-]

Yeah, I found that to be quite Childish and unprofessional!

[@tammysuetaylormusic]

According to Google she did end up having over 300 consultants.

[@Deadhammer218]

Scaling down her projection of 500 consultants generationg £6 mln turnaround / £1,8 mln profit and taking into account possible errors and unforseen costs the company should be generating *around £3,000,000 turnaround and £1 million profit* , but the latest financial report I can find is from 2013, despite their website being updated in 2022 and an article where they say the company is 11 years old (the company was found in 2008, so the article seems to be from 2019/2020). I also found a website where their revenue is £5 million, but I can't find the year of the report.

[@ayoabraham7044]

Search says company was dissolved 6 December 2016. Last report was 2013. I am just happy for them to get a shot at all. I have a feeling that clamp down child birth may have contributed to the dissolution, also maybe they went on to something better. I hope so.

[@Deadhammer218]

@@ayoabraham7044 The deal with Peter fell through. She took a business partner, but was ultimately bought out by her. Check out my post on the main page, I've compiled all the data + I found an article written by Julie, where in first paragraph she detailed her business journey with the company from 2005 to 2017 (when the article was written). I've deleted unnecessary information and made an abridged version of it. I don't want to write it all again here, but I think you will dig it. I wrote it an hour ago, so my comment should be relatively easy to find. Have a nice day ^_^

[@Neil2022]

@@ayoabraham7044 that looks like a different company. There is no mention of Julie White under “people”

[@stephjovi]

Freaking MLM. Amazing how many people fall for those

[@MuzzyBarker]

'We haven't found anyone else who's doing this." Duncan's face

[@richardstone4769]

Thank goodness the narrator tells us everything that just happened seconds earlier otherwise we’d never know !

[@CKD3332]

She was playing with fire asking him to go to 40% after he came down from 50% to 45%. He wasn't happy about that.

[@mosessila4451]

you've got to try your luck! i also think the husband brought some confidence in the den for his honesty!

[@lornes7526]

Well, it worked for Tupperware for a very long time, but I personally wouldn't buy into the baby product maket. It's rife with lawsuits from choking hazards, to the toxicity of paints. You'd need to vet and test every product.

[@MrJohnsolomon]

Whereas you can sell anything you like for adult consumption?

[@marchumphreys3865]

Peter saying to her at 12:26 : But you already said that you are going to go with me " was just hilarious 😂 , sorry minds in the gutter today lol .

[@IAMPLEDGE]

well she did split from her husband (according to her blog) ...

[@dcofficial7025]

Children are close to Doug's heart too

[@saintjimmy456]

13:05 "Children are close to my heart, so it'll be a happy investment" - Peter Surprised Doug Richard didn't invest then.

[@eh4372]

Thought Doug woulda been all over a kids party.

[@ellessandraramsay1841]

😂

[@uhoh3473]

Cant believe theyre still showing this nonse.

[@gdog7391]

Well done. He deserves every comedic piece of banter 🤣

[@elizabethwood7747]

What happened?

[@TheEsotericProgrammer]

He used to be a children's entertainer and is also renowned for loving his own children, it's wholesome banter​@@elizabethwood7747

[@khandadonb111]

Jenny: This isn't suitable for my 2 strapping lads at home and for that reason I'm out

[@TheManInBlueFlames]

It's interesting how merely seconds into the pitch, multiple dragons were acting nasty.

[@geekaiixx]

Because it’s very clear from the first few seconds, that this woman is pitching a pyramid scheme (MLM).

[@BenjaminGoose]

Tell me you don't know what editing is without telling me you don't know what editing is.

[@jimmyneutron129]

- I'm going to invest - WOOOOOOW my business is investable? I'm dead

[@helenpaul1040]

I'm truly appreciative of a very open advisor like Mr Alfred Maxwell, it really makes a difference having an advisor who presents opportunities and materials to you. The difference in being the engine and another enjoying the services.

[@ellenjason4834]

I have always wanted to get into cryptocurrencies. I appreciate you sharing this information, but how can I get in touch with him

[@helenpaul1040]

@@ellenjason4834 AlfredMaxwell

[@kaput_hodge]

julies gasps are amazing 😂

[@0deepak]

Hot, imagine that under you.

[@kaput_hodge]

@@0deepak smh

[@moogleking]

@@kaput_hodge lol

[@BenjaminGoose]

@@0deepak Oh look, an incel.

[@joedwyer3297]

@@0deepak cringe

[@jamesf449]

Doug Richard is only "in", if the company is very young and yields a passive return.

[@jessmorgan6732]

I'm so glad nobody came at me with anything like this while I was pregnant.

[@michaelgillman2505]

The £6m isn't difficult in itself IF they can get 500 consultants. The equation is Turnover/consultants/average party spend. So £6,000,000/500/250(based on the figures from 10 parties) = 48. Meaning each consultant would have to do just 1 party per week and still have 4 weeks off. The hitch of course is getting the 500 consultants. But if they could, it's doable.

[@callumculross2344]

Surely the hitch is getting customers who want the product

[@Otto72ish]

But 6,000,000 divided by 500 consultants is only £12,000 top line sales per consultant per year. Peanuts.

[@Jayrage]

@@Otto72ish Neither of you have factored in salaries for the consultants. They will need a significant share of those profits, otherwise why would they bother?

[@santipolo1963]

I raised all 4 of my children despite women like her insisting that it's mums all the way. What a shake her prejudiced type still exists.

[@ILIUSCOV]

Julie’s gasps 🤣

[@nathanloosemore4141]

Surprised dirty doug didn't get in on this. I'd have thought he do anything to get close to the young ones 😂

[@ianlister7333]

I can only assume the Dragons are thinking gift registry. Party Planning is a mode with a bad reputation, and whilst it can be legit, she would be plagued with high turn over, of party planners, with few in it for the long term. Company closed in 2016, and the website, is utter junk.

[@LiveitLoveitSellit]

Website isn’t the original one Ian - it’s quite amusing how much assumption is in this comments thread!!

[@Redemption4U]

Thanks Dragons

[@JazzyMarineVet]

The website is still up and running with the last posting in late June trulymadlybaby But nothing about Dragons Den on the website that I can find, wonder if the deal fell through

[@peterthompson1989]

Seems to be a different person and spam now. Seems she runs live it love it sell it now

[@LiveitLoveitSellit]

Yep I do run Live it Love it Sell it! 😊 and I’ve loved reading this comments thread - it’s very clear nobody knew what actually happened

[@allan5168]

Duncan should have his own special den, senior dragons den where he can invest in senior citizen diapers!!

[@BenjaminGoose]

Trump would buy the lot!

[@Shrooms-up6sv]

I always loved Doug Richers the best, he was always giving of his time to young companies and would give them seed funding every time!

[@caitlinx3816]

🤣🤣🤣

[@Bilzo599]

wasn't just young companies he was giving his seed to

[@jenbeulke6395]

Absolute creep 🤮

[@shishirpandit6735]

Lmao

[@Shrooms-up6sv]

@@jenbeulke6395 me or Doug?

[@adelezierler1547]

How wonderful!

[@gemugaming]

The upload times have been off

[@MadDogsandEnglishman]

Company status Dissolved Dissolved on 27 February 2010 Edit - She sounded like a lovely lady, I do hope she made a success of whatever she went on to do next, let's wish her all the very best.

[@paacer]

When was the above clip made ? i wonder what percentage of companies taken on by the dragons fail ?

[@user-mn1rj9ve6y]

It was made in 2007

[@LiveitLoveitSellit]

Thank you Oxfordshire Man - I have a wonderfully successful business now and am very happy - I learnt a lot!

[@adedaremayowa1347]

Children are close to my heart... Peter Jones 2022

[@jeffreyrobinson2155]

Good one Peter that Lady's smile will make you millions

[@damngoodjob1]

This isn’t lunchtime

[@andymartinez767]

Wow, i am totally surprised on that outcome

[@johnwest194]

imagine being very nervous and making a pitch to these millionaires who roll their eyes, yawn and show great disrespect. it would be a great episode if the person asking for money called the millidiots out and said you should learn some manners and just because you are rich does not entitle you to disrespect me so take your attitude and money and shove it

[@stevenmccann7080]

Couldn't have said it better myself. Some pure and utter arrogant in-it-for-myself pieces of **** sitting in that Den.

[@MindSetReset]

👏🏾💯

[@markrainford1219]

You are quite literally the most disrespectful, self entitled person I've ever heard.

[@thomasbuxton2648]

💯

[@alex_marie1324]

She’s pitching a pyramid scheme to them

[@tinderella2386]

So in 2 years from now, she thinks she’s going to have 1 person working for her, for every £5 of revenue she’s had to date till now… right!

[@Ammar34567]

9:15 [audible gasp]

[@mksenterprise2388]

Anyone know where it went - im guessing its no longer around….

[@Makalon102]

while its an early season so it is still a little rough but the way peter and theo act here and both go up to congratulate them after they accept the deal really shows how those two managed to be in the show long term while the other 2 faded away after 2 seasons since their hearts were not in it and seems like they were not enjoying it

[@sirhenrysimmerson9385]

Or maybe they just add more drama? 🤡🤡🤡🤡🤡🤡

[@jjthe13th]

500 consultants and 6 mil in year 2? How'd the consultants come in, by sending *referral links to their friends and family?*

[@mycroftsanchez901]

I've been binge watching these over the past week and have one question. Has Rachael ever put an offer in?

[@mikeconnors9287]

Wikipedia says 4 successful deals in season 1 and 1 successful deal in season 2.

[@MrJohnsolomon]

I personally wouldn't want to work with her.

[@digitaltraveler423]

Go Peter!

[@MrJoecool9999]

Wouldn't you love to be in business with this woman - so bright and bubbly - lovely couple hope they are successful......!

[@RyleeCoyote13]

You cannot be serious. This ignorant broad had the nerve to come on the show and pitch a PYRAMID SCHEME!? And you're wishing her well...? Do yourself a favor and search some anti-mlm channels here on KZbin and take some notes on the countless reasons why everything she was pitching here is absolutely disgusting.

[@GG.LEEK8]

What year was this

[@timgstar3585]

Theo is the simple Jack of dragons lol

[@hilmarthorbjarnason935]

Weren't there any new and crisp bills available? The money on the Dragons' tables looks sort of used.

[@a697ag]

We love an MLM!

[@dave.p153]

I reckon they've got one note on top of stacks of paper lol no one would have that much cash sitting in a studio

[@nobbystyles4807]

that guy is a legend. he stood next to his woman and said almost nothing, he just supported her.

[@mrbdrm2]

lol a legend for standing and saying nothing? independent strong women incoming

[@nobbystyles4807]

@@mrbdrm2 yeah so strong and independent she needed her husband to advise her and bank roll her vanity project...... oops! burn the bra!

[@dsmsl9734]

bless the poor weak woman eh needs her big strong husband to stand alongside her. the man is er...remarkable, what a stander he is. its the greatest puece of standing ive seen in a while when weak women are concerned. the guy is a legend

[@pinayinuk]

Great

[@andrewvelonis5940]

I was surprised.

[@davidmg1925]

Another baby pitch Gooooooood what a surprise

[@jonathan0834]

Wikipedia It’s After the show They declined the Deal to get Money Elsewhere

[@banquorebuechett9914]

Last accounts 2013 Dissolved 2016

[@KarrierBag]

LOL I remember this one.... £6m in year two is just so funny.....

[@dancutd]

Any chance of a pitch after the life story?zzzzzz

[@tothepast]

The moment she said 'I'm sorry' she meant: if you take less than one third of my business you are the weakest entrepreneur this world has ever seen

[@NeuroEverything]

MLM before MLM was a thing 😂

[@jbiz6626]

Oh how I miss you auntie Hillary

[@kigazon]

Hmm. When was this aired? 2005?

[@rockstopsthetraffic]

Probably tbh.

[@rita8684]

its like the 1st season ..way back must be something like 2005......today you see always these jenny gags she never invests.....douhg richards never his life invested,,,he every time negative has issues.......gold mine and dimond mine making 3million a day,,,,dont ask me how dough will find a reason not to invest......dimonds and gold will be worthless soon,,,something he will come up with.......

[@dominich2263]

It's the second season, theo paphitas replacing Simon woodruffe

[@rita8684]

@@dominich2263 oh yeah....thats right.....simon guy.......i knew was one the early ones.....

[@objectiveobjective1948]

Proper deal closer is Peter Jones 👍

[@MarvelX42]

I'm really surprised that two of them wanted to invest in a pyramid scheme. Not that pyramid schemes are necessarily bad, just that I would have thought that they would have thought that they were.

[@oneheadlight8000]

It’s not a pyramid scheme.. it’s more of a franchise model.. and they both said they would change the business model

[@joewas2225]

You clearly don't know what a pyramid scheme is.

[@BenjaminGoose]

Pyramid schemes ARE necessarily bad.

[@LiveitLoveitSellit]

It wasn’t one! 🤷🏼‍♀️

[@LeonieJMerry]

I can't STAND people who talk like this: "we've had about 10 parties". What does that even mean? 9? 11? 12 and half??? It makes sense if you've had 1,597 and you say "about 1,600", but for smaller numbers - why? That's like saying you had about 5 nuggets for lunch when you know damn well they come in a box of 6.

[@Sami_ama]

😂😂😂

[@markbrown-sb2zm]

Not sure why Doug was scowling at length after declaring himself out.

[@JackTheShadowMuncher]

I absolutely love the product. I think you’ve got a great business plan and are very likely to make a lot of money. And for that reason, I’m out.

[@royfr8136]

what year is this from????

[@LiveitLoveitSellit]

2005

[@TheEsotericProgrammer]

1952

[@Bobby.Kristensen]

500 consultants in year 2, yea... I laughed out loud! 😂😂 So delusional

[@peterherrington3300]

Look it up . She made 300 consultants with many millions turnover before selling up in 2010. How much have you made Mr delusional ?

[@jonathanm2690]

Hello to the Lunch time DD gang, how do you all feel about dinner time DD gang?

[@joewas2225]

It's lunch to me.

[@AlanTuringWannabe]

Sounds like MLM, but okay.

[@Kate-hc6js]

Would we say AVON is a MLM?

[@nornironrach760]

Yes. 100%

[@LKNL13]

It is indeed an MLM

[@readmycomment3157]

A casual £6m turnover in year 2 lmao

[@slipperyjoker2659]

I find the old dragons so rude! The looks that she's getting straight away without even giving her a chance. They are so mean the two old dragons.

[@hiimjustin8826]

Ye back when Dragon's Den was good I agree

[@fixer10091994]

The idea is absolutely horrible, I would've just left the room after she mentioned "home parties"

[@lennydicko]

They can be very rude though 😂😂😂

[@carlo9524]

In theory it could make money. I mean a baby in the house always gets people spending.

[@BoxiesAU]

@Dragons Den, put the YEAR in the title, we shouldn't have to look it up. I think it's 2006

[@LiveitLoveitSellit]

2005

[@ing9545]

The husband ‘s look says i told you but he just sided with his wife

[@glennborrageiro6257]

From watching these shows I have a sneaking suspicion that Peter has a weakness for pretty mom's and it influences his investment decisions. Check out the Boot Buddy episode one of the hottest mom's ever.

[@highwaytohelles4561]

So it's basically Tupper Ware for baby stuff. Why? Why?????????

[@jessebella9322]

hehehehe, 6 million by year two. Shes funny

[@jeffledger846]

You would think considering it’s a product involving children Doug richards would be interested… I’m surprised 🤔

[@leenobody3249]

Jones…talk about greedy

[@Mrnatox]

was this filmed in 1957?

[@Crispynuggets28]

She is friends with the couple selling fancy towels by the look of it.

[@jessebella9322]

Ask her a bit about herself, take a seat.

[@colmwhateveryoulike3240]

What do you mean? Does she have an interesting backstory?

[@erepsekahs]

It's insanity.

[@AM-yn7py]

This is not a business idea, this is just for some women to get together and talk their ears off.

[@diamonddog4708]

These are ancient history. Why are they being posted in 2022?

[@Ragnar6000]

I really hated how these early episodes had a huge stack of {fake?} paper money on each table!.....It just looked cheesy ASF!

[@kamranameri]

I wouldn’t let Duncan on the if I was the producer.. I don’t know how he made money and that means it was pure luck…..

[@cekojuna6930]

If you don’t know. Then it’s a good thing you are not the producer. Even the producers know how he made his money.

[@kamranameri]

@@cekojuna6930 dude Peter has been ok shark tank in the states Duncan is a guy who counts Pennie’s and those people don’t take risk…. No risk no reward and one more thing I will buy and sell him over night…..

[@spacies8882]

she said yes to peters offer then tried to negotiate, shes mickey mouse

[@pauljames9393]

Racheal is a negative bore ! Theo & Peter show their expertise by interacting by the potential !

[@diamonddog4708]

Tupperware parties in other words 🤮

[@l10nfeeder55]

Her husband looks like her Son

[@outtersteller]

Since most videos you upload are old, can’t you just do what the people want? Give us recaps on how the business went, let them talk, we want to hear what the judges say after someone leave.

[@aidankelly840]

Why you bother having a baby Especially if you were going to give the child away 2 weeks later To a stranger

[@namnack]

More crap no one needs... Wish someone would pitch a cold fusion device.

[@cathunter3874]

Hello Mr Businessman, could you just go and get your wife to come and explain your idea to us? Can you imagine? Exactly.

[@HomestarCrawler]

Lol, pitching a pyramid scheme to dragons.

[@mountainleopard5370]

Uploading 10year old episodes…. 😴

[@michaellynn9763]

Try 16 years…

[@JazzyMarineVet]

Yeah, but some of us have not seen them, like I have not seen this one. The DD in the last 5-10 years seems more fun, interactive, witty repartee'...than the old ones, they are dry and pretentious sometimes