Entry Strategies (With real world examples) | International Business | From A Business Professor

[@irielamontoya4376]

What I enjoyed the most about this video is how it dives into each entry strategy and there are actual examples that I was able to understand! Watching these videos helps me learn so much more and actually retain information that can be useful for me in the future because of the visuals than sitting down trying to understand concepts reading my textbook. Thank you Dr. Yang!

[@brianrussell9186]

It stands out to me how this video discusses various market entry strategies like exporting, licensing, franchising, joint ventures, and wholly owned subsidiaries. It highlights the pros and cons of each method, depending on control and risk levels.

[@derickbeard7227]

I've never really thought to start my own business but understanding different strategies of entry can not only help me grow in my career but also maybe take that next step into starting a side hustle or hobby to generate more income. This video really broke the topic down and made it easy to understand for me.

[@rachelboshers4142]

This video was interesting! One thing I kept wondering while watching it is how many companies use a "mix" of two or more entry methods, like exporting to one country but establishing a joint venture in another one.

[@lexivarona7977]

This insightful video really opened up my eyes, I’ve known about a good chunk of these like licensing but I never realized all the entry strategies and what made them different.

[@isabellewandres6915]

My favorite part about this video was learning about franchises. We are surrounded by franchises and having a better understanding of what they are and how they work will help you have a better understanding of how the world works. Franchises can help you quickly build a global presence.

[@RamyaShree-ro9lf]

A single chapter in my book covered in 25 mins 🤝

[@malekalhawi6032]

Thank you, Dr.Yang, for breaking down the Pros and cons of each of these methods, these make a lot of sense now, interesting to realize that franchising has its disadvantages because when you think more about business internationally you would believe it to be a good thing. However, in real-time I have seen franchises fail due to international places causing a downfall in quality.

[@rarwxd]

I was previously only aware of franchising and licensing practices; I might've had an idea of what the other practices were, however never fully understood them. I have seen a smaller scale of smaller companies transferring ownership to larger companies, but seeing examples of larger scales of this brought to my awareness the gravitude of this practice. At larger scales, more is at risk. An example is a pallet producing company we work with that had been their own company for years, including when we met them. However, they sold their company to a larger company. This has opened their customer list, as well as tremendously relieved them of financial burdens. For us, who are a small business, this was good because of the previous relationship they had, we were able to keep a higher than market deal at the moment of acquisition.

[@maebuckingham1851]

It's interesting how there's so many different types of entry strategies. I think that's really great for how you want to enter a market and how you can bring others along. I think that this makes it easier for people to start or join a business.

[@breannamcgowan7780]

This video was awesome. I remember learning about the many entry strategies in one of my earlier business classes, but I've never been given instruction this thorough before. I really enjoyed learning all the ins and outs of this topic.

[@brianshine6151]

I thought this video was great. Turnkey projects could be useful in implementing international growth more effectively, according to my internship at a utility services company. I liked how you applied this to actual businesses and their strategies for entering and expanding in international markets.

[@JacksonNaeger]

As someone who want's to start a business, It's important for me to understand what options are available regarding entry strategies. Great video as always!

[@madisondavlin7429]

A good summary of entry strategies and how we can see them in the real world. Many times we learn better if we can are able to correlate them to things that are useful to us or we might run into one day.

[@jojohntv2157]

This was the most informative out of all the videos as it informed me how and why companies go through acquisitions. It doesn’t make sense for a foreign company to start from scratch but instead acquire already established companies.

[@fabiancastillo2576]

Its interesting to see how many different types of entry strategies there are and the pros and cons of each one of them.

[@MarioEnriquez-zp9wu]

I appreciate the strategies that businesses operate with in order to succeed competitively

[@gageadams7243]

This video was very insightful. I am going to relay this video to some of my family that have started a business. I feel alot of the practices that were shared in this video would help them gain knowledge.

[@edwardmiler8003]

I was really bad at understanding entry strategies until this video walked me through! Thanks Dr. Yang!

[@kendallprice6862]

The instruction given here is by far more in depth than i had recently been exposed to. I really enjoyed deep diving into each strategy.

[@laurengardner9749]

I was unaware of how many entry strategies there were when it come to entering a market. Now that I'm aware of them it will be easier for me to recognize real world examples.

[@jacksonpeer3237]

I liked how this video broke down different motives for business entry strategies into new countries. I was very appreciative that this video defined the difference between licensing and franchising, as this can be confusing. I now understand that licensing is common with manufacturing firms and franchising is more common with service firms.

[@bethrobinson7945]

At the beginning of the video, you list all of the entry strategies before going into depth on them. Before learning more, I tried to guess what each of the definitions or examples of these strategies might be. Needless to say, I was quite wrong about a few of these, but I truly feel like I learned a lot more this way. I love the real-world examples given with every strategy. It helps me make a connection between the entry strategy and a company that I'm familiar with, which helps me retain the information better.

[@mayleamalloy7950]

Learning about how to enter the foreign market, which is what this video is about, is a very cool concept to me. I didn't know anything about how to get a foreign business up and running before this class and video. It was very informative and taught me a lot of information I did not know. I really enjoyed this video!

[@ashlyncastro600]

I did not know that there were so many different entry strategies. This video really helped me understand the differences between the strategies.

[@marthamwende3246]

I really like how the viseo explains the different strategies in a simplistic manner for one to understand

[@lesliereyes3026]

I liked watching this video because it informed us how entering a strategy of business can have many advantages and disadvantages. Before this video, I only knew what franchising and export were. After this video, I learned four different types of entry strategies.

[@AlejandroLopez-fe8rz]

I found it very interesting to learn more about other types of entry strategies. Before this video I was only familiar with licensing, franchising, and exporting. It was interesting to learn about acquisitions and joint ventures as a way to be able to do business in countries where it is difficult to manage a business and work with a government that is more complicated or strict.

[@Yogscastblake]

I learned a lot from this video. I did not know about the Volvo/Uber joint venture. It is interesting to see the advantages from strategies like this

[@garretthoneycutt9098]

I really enjoyed this video. I intern at a utility services company and see where turnkey projects could be helpful in implementing international growth more efficiently. I enjoyed your application to real-life companies and their actual entry and growth strategies in global markets.

[@CrosbyPeer]

Okay, this video was exciting to me. I enjoyed so much listening and learning the real world scenarios and what their disadvantages and advantages are. I am thankful that there was clear definitions of each and how they work in and out with one another. Many of these strategies I have learned about before, but didn't really know what they entailed. Now I know more of what franchising, joint ventures, turnkey projects and more are!

[@andrewpaolino3728]

It's very cool to see all the different ways that companies could choose how to enter a new market especially since they can spend a lot of times thinking about which strategy they want to use, that takes a lot of guts to pick a plan and then stick with is even if the initial cost of the entry may be high.

[@brookemullins1156]

This was a very interesting and knowledgable video. I like how it went over the advantages and disadvantages of each type of entry strategy so that we can understand what kind of company would benefit most from each type of strategy. I enjoyed all the examples provided as well.

[@violettakhisamova1066]

It was very important to learn about the entry strategies for me, and this video have a very precise explanation on this concept. The examples helped a lot to understand each of the entry strategies better. Understanding that franchising has pros and cons was very open minding for me.

[@kpleasant876]

It was very helpful and useful information to learn about the different entry strategies and their advantages and disadvantages. I had only heard of a couple until watching this video.

[@tannerdavis8843]

I didn't realize that there were so many differences between licensing and franchising as I had always clumped them into meaning the same thing. Great video!

[@isabellacastillo8103]

This video was so helpful. The different entry strategies were thoroughly explained and made easy to understand. Have the advantages and disadvantages was helpful and very informative.

[@madisonhodges4956]

Strategy is so interesting to look at. Going from purely a consumer view to learning about how firms decide how to make the best of their assets and opportunities is eye-opening.

[@charlottemounce739]

This video did a really great job at breaking everything into sections that are easily digestible. This was a lot of information to learn, but I felt like I was able to understand and keep with the video because it broke everything out into smaller sections before explaining how everything goes together.

[@eli89216]

Its very interesting to see how companies chose different ways of entering a market based on different circumstances.

[@rssshuuD897]

This video was highly informative! I was having trouble completing a section on my assignment, and this helped.

[@BusinessSchool101]

Glad it helped!

[@rachellabat5856]

I liked that this video provided real world examples and went into depth about different entry strategies. I feel like I learned a lot and I enjoyed watching this video!

[@delanceytorres2057]

This video did an excellent job of breaking everything down into easily understandable sections. This video clarified the distinction between licensing and franchising, which was previously unclear to me. Also, prior to watching this video, I had never heard of a turn-key project, which just adds another way to break into the business world.

[@k.j.bickham9034]

This video shows great examples of the multiple different types of entry strategies as well as their pros and cons. I believe choosing the right strategy is a case by case basis, but this video shows what you need to analyze in order to make the correct informed decision.

[@reilyc5021]

The examples really helped me understand which companies compliment which markets. It is important to bring in a company to market that is favorable because if not, the chance of doing well may deteriorate.

[@jacksonpowers5970]

I liked how this video broke down different motives for business entry strategies into new countries. I was very appreciative that this video defined the difference between licensing and franchising. I believe the real world examples were a great touch and helped me to better understand how these are realistically used.

[@kyndelfuller]

This video made me aware of the many entry strategies that there actually are. It also explained them well with real-world examples. I also really enjoyed learning the advantages and disadvantages of each entry strategy. All of this to say, this video is extremely helpful to understand what strategies to use in certain situations.

[@andrecavichione7979]

It was interesting to hear about acquisitions. I've always been interested in learning more about this, and this video helped me grasp the benefits of acquisitions. One benefit is that it can be implemented quickly. This enables businesses to enter a particular market faster.

[@bonniepope7755]

Prior to watching this video I was unaware of the entry strategies. There are many advantages and disadvantages . On entry strategy that took me by surprise was licensing. The way the many manufactures can use intellectual properties, yet invite the possibility of bringing a negative light to the licenser. After seeing the advantages and disadvantages I believe that the pros and cons are about equal because many businesses are not ran the them licensers standards.

[@melesiomojicajr7699]

Thank you for this video now it makes more sense about Entry Strategies the difference between Acquisition and how it benefits the firm.

[@alexbrown4215]

This video was very informational, it was awesome to learn about the different entry strategies that companies use to expand, along with providing advantages and disadvantages of each. The turnkey projects were very fascinating to learn about.

[@destineychildress6683]

I am also taking a strategic management class and have been introduced to the various strategies one can use to create value. This video has helped me understand entry strategies more thoroughly which will help me in both classes. Thank you!

[@danthonymiller2827]

I enjoyed this video and how it showed how different automobile companies are affected. I also enjoyed learning about the joint ventures and how it can benefit both companies involved.

[@farooq7390]

Thank you for this amazing video, this is exceptionally useful and wishing for more materials related to market entry strategies or more in depth content related to this video to come!!!!

[@jalenhollie1497]

This video was very insightful for people wanting to open a business in a foreign market. It can give them an idea of which process is best for their company and maybe even a combination. I did not know about turnkey projects so that was an interesting strategy of entry for me to learn about.

[@claytonhouse4542]

I enjoyed learning about entry strategies and challenges within this video. The entire video, I personally compared the subject matter to a recent “entry” to the golf world. “LIV Golf” is a new golf tour, funded by many Saudi based wealthy individuals. It was interesting seeing where they did good and bad in their entry to the market after watching this video.

[@jamessawyer2133]

I really liked the formatting and structure of this video. Breaking up the different types of entries, and providing examples added to the level of understanding that I could gather. Each entry strategy now has significantly more meaning to me, and I really enjoyed the video due to that fact.

[@jackberry8674]

I really enjoyed this video. The way it explained things with real world examples really helped my understanding of the terms.

[@cademaclin9674]

I hope to get into the business of mergers and acquisitions one day so learning about the acquisition strategy was very interesting to me. This is one of the faster strategies and allows a companies presence to be known in a short amount of time. This can come with advantages like saving time and resources.

[@brittanyweaver9397]

I thought that this video was interesting. It was easy to understand and never got boring. You really do make pretty good videos.

[@notnow1165]

This has interested me especially seeing the differences in how certain industries predominately choose one strategy over the other.

[@hadenbray4980]

This lecture video thoroughly explained the ways one can enter a foreign market, along with advantages and disadvantages for each. The real world examples for each entry tactic was make it easier to apply the knowledge to a better understanding. Prior to this video, I had already been familiarized with a few of the entry strategies, but it was interesting to learn more about the turnkey projects and wholly owned subsidiary. I think it important to consider this video when analyzing ways to enter the market, because it is also really important to know the disadvantages of the tactic you are considering.

[@stormyshelton]

It was interesting learning about acquisitions and greenfield ventures. There is a lot to think about when someone is trying to decide which way they should go with a business venture.

[@NikkiCunningham-yj1lv]

I found this video very interesting and informative, especially the turnkey projects. I had never heard about this strategy before and it is very interesting. This type of project sounds like a good method because of the specialized skill set that can be put into each project. Watching this video has immensely helped me understand the various entry strategies in international business.

[@caseypelton5318]

This video did a really great job at breaking everything into sections that are easily understandable. This video defined the difference between licensing and franchising which is very confusing to me. Also prior to this video, I have never heard of a turn-key project and that just adds another way to enter the business world.

[@lynnettesilvrants4607]

This very informative video explained each possible way to enter foreign markets, with advantages and disadvantages listed. The examples that were included were great for reference and clarity, as well as the discussion of potential issues along the way. The discussion of Licensing with CK and Disney, listed as examples, was helpful in understanding how you could receive income without any overhead. But then made you aware that there is no guarantee of revenue and a risk of IP theft. There certainly are a lot of things to consider when deciding the best way to enter a foreign market.

[@valerieholmes980]

After watching this video really explained acquisitions and how products are transferred and how to establish value with greenfield adventures. I did not realize how risky it is to enter foreign markets and which way a firm should enter a new country.

[@laurenchristl2078]

This video was very informational. There are a lot of strategies! I liked how this video gave real-world examples. I find that it makes it easier to understand the strategies when given an example that is actually happening.

[@kevinhooks9352]

This video was great because it highlighted different strategies for business's to use, and gave great examples while doing it. Very well made, and very well thought out.

[@khadejahjones1473]

I found this very informative. I believe it is very beneficial that the video not only gave a detailed description of each different mode to enter foreign markets but also noted real-world examples of each! Doing so, made the meaning of each mode became clearer and more relatable. Something new I learned from this video was about Turnkey Projects. I never knew those were such a thing. I was aware of the other five different modes from previous business courses I have taken. Overall, this was an exceptional video for people to watch who are curious about the various modes of entry to foreign markets.

[@eduardoa7787]

I enjoyed the video information as it provides great insight on how business can approach international markets with precise planning.

[@jakerhodes6517]

Even though this video is a longer one, the information is presented in a way that is interesting and fun to understand. Awesome job!

[@landonchaney6134]

This video went over all the different strategies business use to enter into new markets. This is a great thing to learn if you are in the business world and are wanting to expand.

[@jeleysemorquecho649]

I enjoyed the real life examples that were given and explained in this video. I also enjoyed that the video explained a difficult topic and made it simple. I think that it showed how businesses really start up. Great video!

[@Lukas_Allen]

I found it interesting learning about the different entry strategies there are.

[@adammckinney7029]

Loved this video and how it explained the topic of International Business. The joint venture deal with volvo and uber were very interesting.

[@GraceWatson13]

I enjoyed learning about acquisitions. This has always been something I have wanted to know more about and this video gave me a good understanding of the advantages of acquisitions. One of the advantages being that it is quick to execute. This allows firms to quickly make their presence in a target market. If someone was to start a firm (rather than an acquisition) in a specific market, it could take more money and time to become a presence in their target market.

[@lorayav5435]

I really enjoyed how this video gave us a lot of strategies in details, strategies are very important before entering the importing and exporting world.

[@chloeburleson7489]

I liked this video and the way that the different entry strategies were explained! The most interesting strategies to me are franchising and licensing. I think these are extremely interesting and smart strategies to use if you are looking to start a business.

[@dazhonwyche3533]

I enjoyed this video and how it showed all of the different entry strategies and I think that including the real life examples was helpful to understand

[@jordangochenourhitting]

I really enjoyed how this video and how it showed all of the different entry strategies. I think the real world examples were a great touch and helped me to better understand how these are realistically used.

[@haydencollins1970]

I really enjoy your videos! They always go in-depth on a topic and give good examples to help understand even further! This is a great take on all the different strategies.

[@AlbertoRodriguez-se5ei]

I really enjoy these videos, I think it is a great way to learn. It's very interesting the different strategies that can be used whenever trying to enter a new market. It is very important to analyze the market and make sure to choose the right strategy to have a good result. The real-life examples are great and make the material very digestible. I

[@MaxineDePalma]

It was fascinating to learn about all the strategies a company can implement to expand to a foreign market. It is interesting how the decision on which strategy to take varies by industry, like how fast food and hotel chains tend to franchise and oil companies use the turnkey strategy. I noticed that each strategy depends on the company's available resources, how much risk they are willing to take on, and the amount/strength of competition in the market.

[@josiahmurray1409]

This video was very informative and helped me have a better grasp on the concept of entry strategies within the market. I felt like the video did a good job of breaking down each strategy helping me grasp the concept better.

[@fashionstardancer]

I think this video is interesting because I did not really know there was a difference between licensing and franchising, and thought it was just all together. However, franchises does not have to worry that much about manufacturing and they also don’t have much control of the quality of their franchise because there are so many, this can be seen when we go to hotels, or even restrictions and wonder why the same businesses may not have the same reviews from customers.

[@chandlerbain7647]

I enjoy your videos, they always have good visuals and are very informative.

[@ileanamonreal5885]

This video is an informative piece on the different types of entry strategies that companies can take. Seeing and hearing what companies use that particular strategy makes it easier to understand the strategy. Most of these strategies I have heard before, whether it be on the news or any fictional novels, turnkey projects was one that I have never heard before, so it was interesting to learn about it.

[@essieoshotse3998]

This video is very informative about the different advantages and limitations of each market entry strategy. Also, how they would choose which strategy to implement based on how much of the company's resource that firm is willing to commit and how much control do they want to retain.

[@averyyosten4301]

It is really interesting to see the different aspects of how companies team up together in different markets. The Volvo cars & Uber example reminded me of the accident their car had. Unfortunately for Uber, it seems they were the ones widely blamed for the accident, especially in traditional media. Given their relationship in the joint venture is 50/50, it would be interesting to see if Volvo actually had any part to play in the accident.

[@garrettrogers7742]

Excellent video, very helpful and clear. It's super interesting thinking about which strategy best fits which firm and how they effect their processes moving forward.

[@destinyparker6724]

Very informative video! The visuals really help keep me alert while watching these videos.

[@lthornton724]

Thank you for the informative lesson. I always thought of turnkey production as wholly owned subsidiary. I see now there is an important distinction between the two. A pure play turnkey operation is where the contractor is responsible for the design of the facility and the machines used in the facility. On the other hand a pure and wholly owned subsidiary is where the parent company is responsible for the design and machines in the plant. In practice I like to think it's a mixture of the two... the parent company contracting out the building of the facility and describing how they want the facility to operate and what machines they will want/need.

[@KeyannaBrown]

There are so many different entry strategies a company can do to try to move into a new or foreign market. One thing that I am familiar with is the franchising strategy. I worked for Whataburger which has a lot of franchising involved with the brand. But it is crazy to see Mcdonalds using the franchising strategy as well internationally. It is very low risk and you can see Mcdonalds all over the world, and I'm sure they are making a ton of money off of it as well. Whatever strategy a company chooses is all based on many different circumstances as well as assessing the advantages and risks.

[@clairemounce7180]

A very informative video! It seems to me just based on what Mcdonald's, other fast-food chains, and clothing lines, do that licensing and franchising are some of the most successful ways to enter foreign markets, especially if their brand and symbol become very well known and famous in their home country.

[@johnsawyer8168]

Great video! I think ideas such as exporting are very important. In a continuously more connected world, I think entry strategies become even more important. This video also become more important as well as it is incredibly necessary for businesses to choose the optimal entry strategy for their own success.

[@alimatukanu-uu9bs]

Thank you for such information, it was really helpful to me.

[@ralff2106]

Dr yang is a legend thank u sir

[@blackpeterpan]

Learning every day

[@breet1516]

I found it interesting that firms overpay for acquisitions, although that seems like a somewhat subjective concept. For instance, perhaps the 'acquisitionee' sells for more than they are valued, but how much money was saved by the acquirer by acquiring instead of building from the ground up? I'm also curious to find some examples of instances where firms overpayed. Thank you!