Et Tu, Abbey? (Analyzing Abbey Sharp's "Neue" Protein Powder)

Everyone's favorite sassy and science-focused influencer is now selling a $65 "2-in-1" protein powder...
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Pea Protein
www.sciencedirect.com/science...
pubs.acs.org/doi/10.1021/jf00...
www.sciencedirect.com/science...
www.healthline.com/nutrition/...
Methionine
www.ncbi.nlm.nih.gov/pmc/arti...
pubmed.ncbi.nlm.nih.gov/18789...
BCAAs
journals.humankinetics.com/vi...
Glutamine
www.ncbi.nlm.nih.gov/pmc/arti...
www.frontiersin.org/articles/...
Ashwagandha
examine.com/supplements/ashwa...
www.sciencedirect.com/science...
Tart Cherry
pubmed.ncbi.nlm.nih.gov/26578...
www.consumerlab.com/answers/w...
Digestive Enzymes
www.health.harvard.edu/stayin...
www.researchgate.net/publicat...
Probiotics
en.wikipedia.org/wiki/Heyndri...
pubmed.ncbi.nlm.nih.gov/30294...
www.ncbi.nlm.nih.gov/pmc/arti...
www.evidentlycochrane.net/pro...
www.tandfonline.com/doi/full/...
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0:00 Intro
2:56 Protein Powder
5:42 Leucine
8:05 L-Glutamine
9:36 Ashwagandha
10:45 Tart Cherry
12:03 Digestive Enzymes
13:46 Probiotics
17:29 Transparency
18:47 Price
23:23 Conclusion
#abbeysharp #supplements #proteinpowder

[@soapparentlyyoucanchangeyo1449]

5:04 Little correction, it's the other way around - methionine is essential and used to make cysteine

[@smathew88]

Yes, and it is the limiting AA in pea protein afaik. It's not completely crazy for it to be added.

[@soapparentlyyoucanchangeyo1449]

@@smathew88 Exactly

[@kamikazeclemency5473]

This looks like the sort of product that historically Abbey would of roasted the hell out of.

[@kinsleyo3965]

you either die a hero or you live long enough to see yourself become the villain

[@dragongirl3794]

Sad but apparently true

[@Bluey1252]

Or these people were always villains, and only now show their true colors 🤷🏻‍♀️

[@XaraK1]

Oh please. Only rich people have this complaint. Go to watch community activists and then come back and write that capitalist bs excuse. I mean, Mother Theresa was viewed as a hero fr over 50 years and only became a villain after she was gone

[@emmaw6819]

$39 for a shaker is daylight robbery

[@926paaja]

A dollar store cup and whisk total 2.16$ 65$ protein… no way!!!!!

[@fayeshultz4069]

One of my biggest pet peeves is when influencers introduce a product like this and repeat that they did it all for "you guys." So "you guys" can finally have this product. It bakes in the assumption that we owe this influencer our business. What happened to earning your customer's business and respect with an outstanding product and excellent customer service? We are supposed to be so grateful for a product few people need and almost no one can afford, because it was all "for you guys."

[@lisa-lisa-lisa]

this is a huge pet peeve of mine as well

[@edf18]

It gives " we are a family" company culture feels.

[@whointhewhat]

Her being relatable is her brand

[@daniellestein9738]

Exactly this

[@maddie8415]

It's so weird because the following she has gained has been due to her being the type who doesn't do the kind of shit she is doing now.

[@itsCarlyL]

Abbey’s own website says there is inadequate research into ashwagandha to prove it has any verifiable health benefits. She also says that the only digestive enzyme proven to be beneficial is lactase. I’m sure it will only be a matter of time before those passages get deleted from her site… so I saved them on the Wayback Machine. 😉

[@ricebeansrockroll882]

You are my fave type of person!

[@Prolui]

Swayze, I don't agree with you on everything... but your willingness to critically examine and respond to pseudoscience on the internet will always bring me back.

[@wdvashee419]

agreed!

[@Kx____]

i don't think you always need to agree with everything and anything someone says to be still listen to them, it's good to listen to different kinds of people so i definitely agree with you here

[@evea.4358]

sameee

[@andreao8535]

Agree! I mean, I wasn't following her up until this point because I sincerely dislike, or should I say hate, when people push they eating preferences and choices as THE ULTIMATE in any sense, so I thought she's on of those. But from now on I surely will follow because what she preaches is exactly what we need more of. Responding to pseudoscience, pointing out all the obvious blatant lies they try to serve us on a plate, creating counterpoints and showing proofs with scientific background. That is what we need. And on behalf of all of us who find ourselves confused so many times with marketing gimmicks and pseudoscience, thank you. ❤️🫶🏻

[@Li_Tobler]

@@Kx____ yep, I'm not even vegan or vegetarian, and very far from becoming one at that, but I just love hearing what she has to say! She's so intelligent and well-spoken that I just can't help but return to this channel, even though our lifestyles aren't compatible, and we probably wouldn't be friends irl 😁 And is her name Swayze?? I think that's the first time I actually see her name being mentioned :0

[@LetsSingTheDoomSong]

WHAT THE SHIT??! Abbey has historically gone after ANYBODY who does this same thing, now for some reason its totally okay and not hypocritical of HER to do it??!! Its sad and gross how she has progressively transformed into an online grifter

[@marissachapman4078]

My thoughts exactly!

[@NoNameNumberTwo]

Greed. 🤑

[@whointhewhat]

@@NoNameNumberTwopeople lack discernment

[@ky4864]

I’d noticed that Abbey had started talking about protein way more often than she used to in previous videos. Skeptic in me says she was just pre-marketing this.

[@RachelArchelaus]

It's called "seeding" in marketing terms and 100% that's what she was doing.

[@evea.4358]

I was surprised to see her claim that her "typical breakfast" is a protein powder smoothie. Like... girl you work from home, you are a dietician, and you mean to tell me you choose a drink over an actual meal every day even though you absolutely have the time to make one??? I knew this was weird but I couldn't tell why it made me feel this way. Now I know.

[@ky4864]

@@evea.4358 If you watch her older videos, she used to say her typical breakfast was oatmeal. In fact, I even remember an old video (probably deleted now) of her knocking an influencer for eating a protein bar and basically saying, “I’m more satisfied when I get my protein from whole, regular meals.” I guess people change over time, but it does feel a little disingenuous to me.

[@therabbithat]

​@@ky4864she could make proats and keep her oatmeal.. Man I'm disappointed, I hope she got a LOT of money for this. It seems more like someone paid her to put her name on their product with random ingredients than it seems like she worked on making a good protein powder

[@Mik6ne]

@@ky4864not true. She has been putting protein powder in her oatmeal for years

[@anna-katehowell9852]

We don't deserve Swayze. Honestly, I was mad about the price-- I think everyone is-- but you did all this work and research and figured out all this other stuff. Thank you so much.

[@UnnaturalVegan]

My pleasure!

[@meghank862]

I came to the comment section to say the same thing!

[@boojoun]

another issue that made me feel this "uuhh man not you too" is that she often lashes out at influencers that come out with supplements that are not FDA evaluated or approved - and her product is also not FDA approved or evaluated.

[@enenenergp]

I mean the FDA just simply does not approve any supplements? Not hers or anyone else’s. They monitor for adverse events and proper manufacturing facilities and stuff after the supplement hits the market but abby could not have gotten it FDA approved or evaluated because it’s not the job of the FDA. FDA only approves and evaluates actual drugs. They does have some requirements for supplements that need to be followed, sure. So maybe in the past she has pointed out when those requirements/guidelines have not been followed? Or just generally reminded the audience that supplements are never FDA approved? Because I don’t think she’s that clueless.

[@VeronicaKat]

Given that she smugly states that she's a dietitian every other sentence, I'm willing to bet she doesn't think she needs any more credibility than that. 😂

[@BJ-ui2rc]

@@VeronicaKat I originally went to school for dietetics and ended up switching majors. The reason why every dietitian is so smug about it is that literally day 1 of your intro to dietetics class the teachers beat that one liner of "only dietitians can talk about diet, everyone else doesn't know anything" into your head and repeat it over and over again.

[@michaeldonnan6767]

Protein powder isn't a supplement and has been on shelves for decades.

[@boojoun]

probiotics are supplements and it includes them so it is one@@michaeldonnan6767

[@UnnaturalVegan]

sup beige dads

[@PovertyPear]

Happy beige dads?

[@fearidescent206]

hey mami👋🏻

[@veraerdei6008]

Hi! I'm not writing to you because I want to be mean or criticize you in any way, but I just wanted to let you know that maybe financially supporting and advertising Mark Rober is not the best idea. He is a mormon and as you might know, a certain percentage of all the money he makes goes directly towards funding a cult that has very harmful beliefs and tries to harm LGBTQ people in any way they can. All mormons have to give 10% of their total income to the church, so financially supporting him, dierctly causes harm to LGBTQ folks among other explotative actions the mormon church does. He also hosted a huge event for his autistic son to destigmatise autism, and none of the special guests he invited were autistic (noone who spoke at the event was neurodivergent) and he likely didn't talk to any autistic people to make the event happen. The event was organised with the help of Next for Autism, a group that in the past worked with Autism Speaks (a terrible group that you should look into if you have never heard of them if you want to find out why it's a huge problem). I hope I didn't offend you or anything like that, I just wanted to inform you! I love your videos! I don't want to sound like I'm calling you out, I just thought you might want to know! Sorry to bother you!!!

[@MayaGasterMoll]

literally my spouse 😂😂

[@ghost9-9ghost]

Hey..... I just wanted to offer a quick comparison....at least here because I live in the same city as Abby.... GARDEN OF LIFE sells a great Sport Protein ...and I think it's about 25 servings and in Loblaws is $69.99 ..... However I always pay 50ish because I'm savvy and i have health food connections...... Comparatively VEGA SPORT PROTEIN is about 25 servings....slightly cheaper BUT WITH MY connections and sales-huntibg. I usually pay around 40ish

[@user-hr2sr3lm2q]

Do some people really not understand that 65 dollars is not affordable! 65 dollars is half of my weekly shop at Kroger 😅

[@mein_alias]

Just shows (yet again) how out of touch Abbey is

[@siennad587]

Especially in this economy. My $20 protein powder is good enough

[@missknight9]

@@mein_aliasI don’t think she’s out of touch, I think it was a calculated choice. Some might argue that’s worse

[@ky4864]

@@mein_alias it’s pretty glaring. One day she was showing how to order a “balanced” starbucks breakfast, and everything she bought was like $25 and I was just there like…for one person? For breakfast?

[@j524poc]

Ikr! This is my weekly budget living in boston.

[@amyhatch3761]

That was my comment about the $39 shaker! Glad to be featured in the video, I feel like I contributed 😅 this product is really disappointing for me because I genuinely trusted Abbeys content and now I feel like that trust has been broken

[@tofu-munchingCoalition.ofChaos]

I wouldn't trust any single person. And that does not mean Abbey is not a good source to watch for prefiltered information or just for fun. You should just use other scientific sources (Harvard Healthy, listen to podcasts where actual scientists are interviewed, ...) before you accept a claim as true. I watch a lot of people I think are way outside of the scientific consensus on some topics and misrepresenting the science on that topic. But they are generally good in presorting information. Their input is valuable even though it's not perfect.

[@violetblythe6912]

Abbey’s channel is a whole lot of projection. It does not sit well with me the way she accuses everyone of having eating disorders!! She is NOT their nutritionist and they are NOT her patients. It’s so unprofessional. Not to mention that she has never actually practiced as a dietician outside of the equivalent of clinicals while getting her degree.

[@cymbelinebritain6799]

Don't you just love it when someone you feel you can trust becomes a shill for a product, and one that is not even affordable for the average person?

[@mbcda]

I’m Canadian, Abbey is Canadian (in Canada!) and she’s charging in USD - that means my cost is 30% higher than the $65 price tag. No thanks, I’ll keep supporting a Canadian company that charges me in Cdn $ and significantly less than Abbey’s product. The product I buy is delicious, and includes lots of other micronutrients.

[@JennyCThree]

Which one do you buy?

[@mbcda]

@@JennyCThree Good Protein All in One Superfood Shake. I am set up to receive product monthly. 25 servings costs usually me about $55 Cdn, one time purchase price is $62. Free shipping for purchases of $55 and up. The company is Canadian, based in Montreal. This month the price is lower due to a sale I think: $46.00. It’s really delicious (I buy the chocolate and use it in my fruit/greens smoothies).

[@itsCarlyL]

It’s especially funny as she’s been doing videos about shopping on a budget (usually at RCSS) lately.

[@mbcda]

@@itsCarlyL I’m very disappointed to be honest as she talks so much about ‘accessible’ food and here she is selling a very inaccessible product for many (most?) people…

[@thoughtquake7516]

Fellow Canadian here. Her attitude that her product is 'accessible' is so tone deaf given how high the cost of groceries are here. Maybe for you, Abbey but not so much for those of us living on a low income.

[@montananerd8244]

I strongly believe that no "consumer first" influencer can sell a product in their area of expertise. You cannot be the critic and the salesperson in the same realm. No matter how nice you are. So glad you are staying true to this concept. There's few left.

[@TheSnuffy1994]

Dude whaaattt.. the dutch health ministry actually recently put out a statement that people should avoid anything with ashwaganda as it can trigger a type of spontaneous liver failure, even when following the reccomended dose. I would never take anything that has Ashwagandha in it.

[@donnasloan894]

Abby is in Canada…so $152 for her fellow Canadians 🫣

[@patrickbateman1660]

How the hell is it so expensive in Canada?????? Here in Aus it's 90.

[@ghost9-9ghost]

​@@patrickbateman1660Canadian money is made from the Silk of exotic spiders that are harvest on the moon.....it's a very special place ...but it's expensive....

[@ghost9-9ghost]

If you live in a city that has a Healthy Planet chain.....I'm recommending you check their monthly sales....they always have their protein powders on decent sales ..and cheaper priced to start

[@allana1997]

@@patrickbateman1660i think she’s doing the 30 days calculation not just protein also maybe including cup

[@jademontagne1225]

$102 aus. Crazy

[@jesseperkins9669]

I like to imagine the entire planning of this product consists of a venn diagram saying beige moms, building muscles, and IBS.

[@scarletsletter4466]

If this influencer is making these statements about a protein powder she’s selling in the US, please report her to the FDA’s “Bad Ad” program. Her product claims & references to IBS & digestion absolutely violate our regulations. This product is not FDA-approved & therefore no medical conditions can be mentioned in its promotional materials. Efficacy, safety & even sourcing have not been tested.

[@sexynakedmolerat6892]

I believe she's Canadian and marketing laws may be different there, I'm not completely certain.

[@theshunnedBandersnatch]

How so? I looked at the Bad Ad program and it appears that they want reports about prescription drugs, not supplements. Unless I missed something?

[@MissNoechen]

​@@sexynakedmolerat6892she is selling in the US

[@Magpiebard]

@@theshunnedBandersnatch At least here in the US, medical claims are standing on seriously shaky ground. A little over a decade ago, Jamie Lee Curtis and Dannon got smacked HARD over their yogurt making specific claims about how much a wonder for your health it was. They didn't claim ~yogurt~ did X to your health, they specified why only ~their~ yogurt does it. It goes in, pretty strict rules about claims. On, looser rules, but still have limits. Around and/or about, sky is the limit until someone gets hurt badly enough the lawsuits start looking risky to a company. OR someone 'important' enough to catch attention gets hurt and complains gets limits put into place.

[@Lady.Fern.]

I don’t trust influencers once they have a product they’re pushing. Doesn’t matter how expensive or quality it is, everything they say or do will be for their product’s benefit. 😒

[@CeresIsABetterPlanetThanPluto]

I can definitely understand this viewpoint, but I also don't know that expecting someone to make content without a profit motive is realistic? Content creators that *dont* have a product are still wanting to be paid for it. The money just comes via optimizing clicks and watchtime. Which means the are still incentivized to cater their content for their profit. They just profit the most from stuff that is sensationalist/ seeks drama. I guess its a shrodingers asshole situation where you can be corrupted by profit motives either way. And sometimes having more control over your income stream ( having your own product) makes you more intellectually independent. Aaaaaand sometimes it just makes you ever more ambitious and greedy until the creator no longer even tries to maintain the ethos they started out with...

[@tacotacopineapple]

This is a fucking glorious critique. Elegant, well-researched, with a side of snark. How sad YT doesn’t allow a mass email to someone’s followers!

[@msjkramey]

That sounds like a horrible feature. KZbin already sends too many emails

[@tacotacopineapple]

@@msjkrameyI haven’t gotten a single email from this platform. Sounds like a settings problem on your part.

[@dungeonsanddeadlifts3344]

Excellent video. I've been watching you for maybe 7 to 8 years now. I'm not even Vegan, but moved to heavily plant based over that span of time. Your content still speaks to me. (I also think we'd be pretty tight pals in real life 😂) I appreciate the work you do for your viewers. So in depth and thorough. I'm not the sort to comment, so this is quite the ramble to just say "thanks" lol

[@zwiebeldogs]

Your profile name is amazing

[@mehressagreen4615]

@@zwiebeldogs Came here to say this

[@ellesdes1197]

Love this 💓

[@Li_Tobler]

Just wanted to jump in and say that you're sooo gorgeous 😯❤❤

[@aimeeb.5683]

Perfect title! Says everything I felt when I saw the announcement from Abbey. I like her channel early on because she was dispelling nutrition myths that were being peddled by influencers with a huge reach and lots of viewers being misinformed. This product line just makes it seem like her educational channel was really just something leading up to a big money grab. Bad optics.

[@LK-tp2le]

Especially with the frequent inclusion of protein powder in her videos while she's been in the process of producing her own protein powder

[@legobuilders6133]

just look at the views she got for that launching video// that says it all.

[@UkjACk300]

Yeah, I started watching her a few years ago because she was very educational. Now her videos are just rambling about other people, like, I get that influencers are not to follow for nutritional info, I don't need a nutritionist to understand that and I couldn't care less about their eating habits too. Problem is, I feel like she got less and less educational and actually less informed about her own field. Maybe she is too deep into the "I'm an influencer now"-thing?

[@manojipereira9169]

I actually followed her for myth debunking too, but she also takes/took supplements by the handful 🚩

[@Orangeisgreat383]

I just saw an influencer ad for fiber supplements. 80$ for a month. I have psyllium husk with the same effect for 6$ a month from the drug store 😆

[@wocket42]

Yes, there is always something more expensive and also something cheaper.

[@jennoscura2381]

The problem is that they add extra crap you don't need so they can jack up the price. "Our product contains our property 'super duper nutrion powerhouse' blend of adaptogenic synergistic organic herbs that have been used in traditional medicine to promote health and wellness*." "* These statements have no been evaluated by the FDA. This product is not intended to diagnose, treat, or cure any disease." LOL Honestly you are better off with a cheap multi and vegan protein powder than the overpriced garbage pushed by influencers.

[@andreagayle7510]

Or the fancy detox teas… literally at every grocery store for $3

[@Alyssa501]

Abby probably thinks 65 is dirt cheap lol

[@ghost9-9ghost]

I think Abbey is a part owner of the "simply" company.....she ain't poor

[@kleingeld6132]

I don't think she does, she just doesn't care and knows companies get away with it

[@tiffany.Elizabeth.]

Ya she is rich af.

[@lynncrf]

True. Isn't her husband super rich? Also, the fact that she could afford to hire a separate studio instead of just using her big house says a lot. Plus, she even has producers and camera people.

[@926paaja]

@@lynncrfshe makes mega bucks from utube!

[@CassieLR95]

Love that you broke down each supplement separately by cost. Really completes the point of why this protein powder is wildly overpriced.

[@user-hj1gv9ir9u]

I wonder if Abby Sharp will see this and make another "I've been shamed" victim video with her sitting in her upper middle class bedroom who paints themselves as some sort of mental health martyr while at the same time uses her degree as an excuse to be cruel.

[@deborahhanna4397]

Omg, well put.

[@PinkHairDontCare]

With how critical you are, and how many sponsorships you must have passed on by this point, I do value your judgement. Your approach to nutrition and diet is very no-nonsense and you don't seem to fall prey to the misinformation that many others do. I don't however always trust your taste in food, you do seem pretty picky, lol

[@Alyssa501]

Exactly! Meanwhile every video Abby posts has a sponsorship

[@msjkramey]

​@Alyssa501 I tune sponsors out at this point. I don't even notice them, just autopilot skip them. (You can double tap on the right side of your screen on the video player on your phone to skip forward 10 seconds. Do it on the left side and you go back 10 seconds)

[@ItBeThatWaySometimes]

I have a hard time trusting someone who forces veganism on their kids from birth. 🙃 everyone sucks here

[@catherinecase1142]

Hahah same, I like watching her taste tests just to see new products, but my taste is *totally* different.

[@zenleeparadise]

​@@msjkrameyyou are just describing being intentionally ignorant. That isn't something to promote.

[@strawbraryliberry4604]

As someone diagnosed with IBS, I guarantee different people will even get sick from trying this 😅 Different strains of probiotics effect different people in different ways. Some strains from dairy free yogurts used to make me sick- but luckily my gut changed & I can handle it now :) Anyway I was disappointed Abbey would sell supplements. I simply don't listen to professionals who sell supplements. Always a red flag. Lol & monk fruit makes me so sick! She'd be better off not marketing to ppl with bad bellies like me. The digestive enzyme part makes me so angry. You shouldn't just take that stuff if you don't need it. This is more upsetting than I realized initially. Thank you, Swayze, for your videos.

[@Meggaaaaa]

Can I ask, is there any sort of protein powder you can stomach? I have IBS and whey based and pea protein ones upset my tummy so much!

[@strawbraryliberry4604]

@Meggaaaaa That's understandable! I hear protein isolates can be difficult to digest, which certainly can get to me. I've had good luck with brown rice protein with as few added extra ingredients as possible. No belly troubles with that one! Hopefully you can find a good protein source that doesn't cause any trouble.

[@Lady.Fern.]

Took the words right out of my brain! I have the same feelings. Down to the monk fruit lol

[@theshunnedBandersnatch]

I would get sick from the protein source. Hemp protein does _not_ agree with my system 😂

[@donwinston]

Everybody exaggerates "optimal" protein amounts you should consume per day. A lot of people have a sort of phobia about not eating enough protein.

[@annoyedaussie3942]

There doesn't seem to be an optimal amount. Just being sufficient is all that is required for health with other behaviours more important. Based on the last available data i could find which is a bit old being 2007 from FAO organisation statistics Australians and US people eat a very similar amount of protein on a per capita basis, however Australian life expectancy is in the top 10 countries for the world and the US is sitting at about 45 , the worst performance of a wealthy country with upper middle income countries like Thailand and Costa Rica doing better on far lower protein diets. I have seen in comments sections of pro protein influencers people talking about eating 1gm of protein per pound or 2.2gm per kg of body weight. To me these people are actually carrying out an experiment on themselves. No natural diet other than the Inuit and a few others in northern latitudes and some dryland desert areas would ever come even close to those numbers and what was their life expectancy on those diets anyway.

[@Liz-kj2jj]

It’s true, overheard a trainer at my gym today telling a dude to force himself to eat past being full…that’s not healthy. On the other hand, carb lovers like me would happily only eat like 20g protein in a day and not think twice, so I have to keep on myself to get in more as I want to build muscle. But it is POSSIBLE to build muscle even on bare minimum amounts - it’ll just take way longer. Speaking from experience, bc I refuse to force myself to eat food I don’t enjoy. Favorite recent life hack is a scoop of this combo protein/coffee/chocolate powder to my morning chai, for a delicious dirty chai/mocha type drink with some protein (10-15g or so) to start my morning and sip as I work (I hardly ever eat breakfast)

[@jlhn]

​@@Liz-kj2jj No, I actually understand the trainer on the gym lmao It's not necessarily unhealthy to eat more after you're full if you're eating protein; like believe me; when I was trying to build more muscle, I would eat lots and lots of protein and I was so full; but even with that it was H A R D for me to gain weight, almost like that protein was falling to a void 😭 But I started to see my skin and nails getting healthier, and a bald spot that I had in my head started to grow hair again And the thing is, for me it wasn’t possible to build more muscle without eating more protein; believe me I TRIED, one year of faithfully lifting weights daily (I was unemployed) without eating more protein because people told me I didn't need to, and nothing, more than that, I started to lose weight. But then I started eating more protein, and boom, suddenly I started to gain muscle within months. Again, I don't think it's unhealthy, at least for me it wasn't; but I will say that it's not cheap; I don't think most people realize that normally, you don't eat a very high amount of protein. Lots of proteins means lot's of meat, vegetables and grains; and that's a lot of money. Protein powder isn't cheap either Right now I stopped eating more protein because I found a job and it's harder for me to find the energy to start lifting again, but I want to start again, never felt more healthier than when I was eating lots and lots of protein

[@pattheplanter]

@@Liz-kj2jjGrilled hummus on toast, tahini in sauces for all your stews, etc., lots of nuts and beans. Does for me.

[@wocket42]

If you exercise or have (almost) any chronic, protein requirements go up. If someone presents an "optimal amount" for "normal people with normal absorption and needs", just double it for the people I mentioned.

[@FateWorseThanDeath]

I find it really sad Abbey went this way, but not surprised. Watching her videos really helped snap me back when I was dealing with orthorexia from watching way too much Bobby Flav. So like you said you help educate your viewers I felt she helped educate me and change my view of food. Now to see her do this lumps her right in the bag with the rest of the grocery aisle walkers

[@pegasos1986]

"neue" is a German word and means the same as "new". "neue" is the declension of "neu" (= "new") for female nouns - and Theorie (= theory) is female in German. So "neue Theorie" would be the literal German translation of "new theory" (you can also capitalize both words to signify that it is a name). So they translated the name to German and got stuck halfway through? As a German, I find it hilarious that Americans are now using German words to make brand names cool. It's the other way around of what I am used to. 😅

[@tabi_verse]

It just sounds sooo clunky. My German brain stumbles over those two words together. It's just awkward.

[@wa11ie]

it trips me up every time

[@Latte-girly90]

She is Canadian, not American. And please don’t do the typical European thing and say they’re both the same 😅 too different cultures, people and country

[@pegasos1986]

@@Latte-girly90 Okay - Canadian. The hilarity comes from English speakers borrowing German words (mundane ones like "neu" where they do have a perfectly serviceable word of their own) to make a brand name more trendy or something. For this it doesn't matter whether it's a Canadian, US-American, Brit, Aussie, Kiwi or whatever.

[@alex.profi27]

​@@Latte-girly90 a typical north american thinking he is the victim of "europeans" we are a continent) ignorance when you re the ignorant one 🤦‍♀️🤦‍♀️🤦‍♀ The audacity️

[@allison839]

Wooo cystic fibrosis girly here, thanks for the shoutout on digestive enzymes. Drives me nuts seeing people take them unnecessarily

[@alexandriaherring2759]

Me too!!

[@summerchild_]

A Brutus reference a few days away from the idle of March. Well done, well done.

[@jassy0903]

This is 100% a cash grab. As a dietetics student, I actually don't mind most of the stuff she talks about but this does it fir me. She goes on and on about the "evidence" behind the benefits of full fat dairy AND not needing supplements and then you make a vegan protein powder?! Wth. Her TEAM decided that was best and they came up with the formula that was likely taken from other already existing powders. They chose pea because its cheaper. Then she scrambled to find "evidence" on the nutrition claims to keep her license. The FDA won't vet her product but the FTC will absolutely come for her for her false health claims. I don't know about the Canadian Nutrition Accreditation counsel but the American one is also going after RD's making false nutrition claims in the media. I've already been through several of their webinars on all of this so it will be interesting to see how it all plays out

[@ghost9-9ghost]

Hey can I ask you a related question? How come the FTC/FDA/etc in America isn't trying to shut down the MANY youtube influcencers who are constantly making erroneous and potentially dangerous claims?, Thomas delauer...Eric berg....Lillie Kane....Bella.....Anthony chaffee (maybe the worst one) .....Kerry from "homesteadhow"......Bart Kay... These are ALL "carnivores" who make insane claims about how apples and broccoli will cause cancer..... And the same goes for the vegans and fruitsrians......MANY of them are ALSO LIARS... What would be the process for reporting these types of completely dishonest influencers?

[@tammiebrown8317]

Which webinars are you talking about about?

[@lily5952]

I don't see how her believing full fat dairy is good (from a nutrient standpoint) clashes with her using pea protein in her product. It makes the most business sense to include a protein that is suitable for most people. Even if one isn't vegan, whey protein can cause gastro issues in people with certain conditions (e.g PCOS and IBS). Plant protein will be cheaper than animal protein, that's just a fact. I am disappointed in her approach with this product line, I think it's rather unnecessary since there are so many other protein powders on the market already and her usual emphasis on whole foods.

[@Hierarchia]

My main question is why my organic vegan protein powder is only half that price while doing and being just as beneficial.

[@braidblanks6105]

Wow 😮 not a vegan and have no idea how this popped up in my feed but I learned a lot!! 👏🏻 great work!! Thanks for digging into the nitty gritty 👍🏻 I’m now a new subscriber 🎉

[@courtneyluloff3629]

Abbey is a Canadian, this product retails for $85 CAD. It's $4.25 a serving in Canada and the free shipping threshold is $125 CAD. As a fellow canandian I feel like I am being raked over the coals.

[@ikhyou4822]

8:35 glutamic acid and glutamine are not the same amino acid. In the other hand, Glutamic acid and glutamate are the same. They are both non-essential in normal conditions but glutamine becomes essential in catabolic conditions mainly pregnancy and lactation. Love your critique of abbey btw❤

[@stacyq7656]

She did a video not that long ago about celebrity brands. She totally said the ingredients were not at quantities to be beneficial. Including Kourtney K’s lemme not having enough Ashwagandha. Interesting. She also went after ‘proprietary blends.’

[@itsCarlyL]

Flashback to Susan Yara and Naturium.

[@daniellerichard1385]

Abbey Sharp used to be authentic - she is now following the masses and completely untrustworthy.

[@BaristaWithADog]

100% true - I agree.

[@to1620]

Also-does she really “need” the extra income?? What she earns alone off of YT is astronomical, and that’s not even taking into account what she earns in private practice as a registered dietitian, and her other income sources. This is a complete money grab.

[@jwoolman5]

Abbey is pretty gullible. I remember watching her review Amberlynn Reid and she bought the whole victim act so easily from that obvious pathological liar that I have never trusted her judgment on anything since.

[@daniellerichard1385]

i find her very passive aggressive and super patronising.@@jwoolman5

[@celiareed1402]

@@to1620 She has never practiced as a registered dietitian.

[@pattheplanter]

Ashwagandha contains plant steroids that promote rapid healing (like corticosteroids and liquorice) and are probably not a great idea for everybody to be taking every day. If it were present in higher doses I would be very wary of it. I also found it to be a strong sedative, probably due to the valerian-like compounds. Not just an anti-anxiety medication.

[@439801RS]

It's just weird in general to add situational ingredients to a supposedly daily blend If any of those ingredients work for a person, it's much more sensible to take them when needed, add or remove them one by one so you know whats causing what etc It's just common sense really

[@926paaja]

@@439801RSagreed! Asha gives my husband anxiety and a rash

[@blackrosenuk]

Thanks for all your research! Your videos and analyses are always great!

[@lmshanyfelt]

I live in sad beige mom territory, and you'd be surprised at how many of these ladies are super serious about their fitness. Boot camps, home gyms, and cross fit workouts abound here.

[@0hkjnn]

This isn't remotely surprising coming from Abbey. I haven't watched her in a long time, but I was always put off by how desperately she wanted to be accepted by the anti-diet crowd. If her persona is determined by whichever direction the wind is blowing, I assume her business strategy follows a similar trend.

[@skincraftorganicsllc8537]

What you said is spot on!!

[@msjkramey]

I never got that vibe off of her

[@BaristaWithADog]

Bingo!!!

[@876hj7]

Totally agree. Completely went off her about a year ago. Highly doubt she follows much of her own 'advice'.

[@MissNoechen]

She also started leaning into the whole meme-y thing so hard, making "funny" faces as if it was a cartoon, exaggerating everything just to appear more funny and gain more attention

[@Michelle-mf6pd]

This was so interesting, I'm not sure how you're managing to make a 30 min video about protein powder ingredients so entertaining :D A sidenote: After years of watching you as a flexitarian I now live vegan 90% of the time and I can't wait to dive into all your videos again. Thanks a lot, you're a fantastic ressource.

[@jenni3203]

I’m not surprised Abbey is doing this. I have severe IBS and I am on prescribed meds. Before I got on medication I tried everything. There’s a few things that flare me up and one is bacillus coagulans. Thankfully I found a pea protein that I can tolerate but I’m so sick of companies adding this to so many things!

[@Emily_Cate_]

I really like a lot of Abbey's earlier videos (she was a major source of education when I was recovering from my eating disorder), but recently it seems like a lot of her content is about critiquing celebrity diets and being snarky. I guess it was only a matter of time before she went this route.

[@donwinston]

$39 for a shaker?

[@seng9190]

Thank you for all your hard research, really appreciate, we can rely on you for some real advice and information. Keep the good work xxx

[@emeraldstoltzfus1794]

Ashwagandha is also something that shouldn't be taken unless you actually need it, there are other more effective ways and supplements to take that would help to reduce stress and cortisol levels. for some, ashwaganda can mute all emotions which is why it should be taken carefully and cycled.

[@acarlo4380]

"Your daily dose of self-care" What.

[@Alyssa501]

Also if a Canadian is buying her stuff were talking 87.93 LOL just for her protein powder.

[@stefanied5723]

I literally was just thinking about how I hope you make a video about this 😂 thank you!

[@jp7357]

You have an excellent channel … you are articulate, expressive, smart and plan your content professionally … congrats on getting noticed by Steve baker …

[@Burntoutb]

I just want to say thank you for putting your knowledge out there. I 25F went straight into the vegan diet after watching that “you are what you eat” documentary on Netflix. I’ve been at it for about 2 months and about two days ago I hit a wall where I felt sooo sick. I have just ordered a multi vitamin and a b12 supplement. Just THANK YOU for making it clear what foods we need to be eating(protein) I was trying to survive on fruits and nut butters lol. Just thanks for being real

[@samanthafox9800]

Thank you for doing this video! I am a recent viewer of Abby because she kept popping up on tiktok and her videos are usually pretty interesting. I was disappointed in her video about neue theory but was curious if it was actually scientifically accurate or not.

[@jassy0903]

I'm glad you have that mindset of is this backed by evidence or not. Abby is very good at having the audience think her ideas are backed by science because she flashes pictures of article titles in her videos but when you look it up it's random magazine articles and rarely peer reviewed literature or evidence based. To be fair, I have yet to find a registered dietitian on social media that does rigorous research before making a health claim so continue with healthy skepticism of everyone

[@shelbycatalano4686]

Thank you for this, your videos are so helpful.

[@sammyjones6730]

Thank you for researching this one

[@BLOxendale]

I used to love Abbey's content. The launch of this product made me rethink my thoughts around watching her content. Initially I couldn't place my finger on what rubbed me the wrong way about it. It does feel like a cash grab in the same way that halo did.

[@NixieBishop]

Your videos are so freshing! Thank you for all the effort you put in to educate people

[@meursaultscourtroom8886]

For less then $20 you can load up on yogurt and get the same amount of protein per serving.....do you need probiotics? Not unless your sick and your dr says so, otherwise you already have lots of healthy bacteria in your GI tract. Remember- protein powder is sold because it makes money not because you can't get the same amount of protein/calories through whole foods!

[@katiebogue8755]

its also important to note that a large portion of her audience is in ED recovery, and, in some ways, this feels like taking advantage of and potentially worsening those struggles. Marketing this as a way to achieve "food freedom" is concerning.

[@louisep2355]

This was so informative, thank you. Great video

[@mikalin9286]

The amount of people who’ve tried to get me to take ashwagandha is wild as a person with IBS- the thing is it has side effects I’m not comfortable with, that’s probably why the dose is so low. Supplement testing is such an unregulated practice- so until I actually know what’s in something I’m not the most comfortable turning myself into a tester. Edit- also, personally Pea Plant protein really messes my stomach up. I’ve tired so many different kinds and my body won’t digest it properly. So for Abby to be telling people this is best for IBS is interesting since hardly anyone has the exact same IBS triggers.

[@michaelajoseph6856]

Thank you for a very informative video!

[@ToriKlassen1]

My husband, already dismayed by the cost of plant-based protein powders we get from the grocery store, looked at the ingredients, bought them at the bulk store for half the cost (per serving) and mixes up our own at home. There is no way on this earth we would spend that much money on protein powder. Oh - and absolutely no stevia (gross!) or ashwaganda involved.

[@926paaja]

You can buy these things in bulk? Omg this changed my life!

[@sleepypanda8435]

You are the second person I have seen recently with an aversion to stevia. I’ve been using it for years. Am I missing something? What do you use?

[@ToriKlassen1]

@@sleepypanda8435 just a bit of vegan-friendly icing sugar. We’re not purists in our household. A little sugar never hurt anyone, and our protein powder blend has balanced macros and has less carbs than many commercial “protein” powders.

[@HooverTuber]

The clock in the lower right shelf seems to support my theory that time does indeed stand still when unnatch makes a new video 😂

[@mimido23]

I'm always dubious of people who "used to" have an ED giving people general nutritional advice. It might be me projecting, but I feel like when you have ED tendencies you're always likely to have an abnormal relationship with food and have to watch yourself.

[@cheh1311]

I think that choosing a career in nutrition after/during an ED is often a excuse to keep obsessing over food. But I'm sure some really want to help other people who are in the same situation they where once in. I think Abbey is in the first group.. I actually highly doubed Abbey has fully recoverd from her ED.

[@oceanlawnlove8109]

Kind of an unreflective comment. By your logic no on can fully recover from an ED and will always have some sort of abnormal relationship to food. That's simply not true.

[@whointhewhat]

@@oceanlawnlove8109she literally disregarded herself by starting with admitting she’s projecting

[@oceanlawnlove8109]

@@whointhewhat good point

[@ColinsCity]

I really don't like abbey, i have watched a few of her what celebrities eat in a day videos and she is always trying to make it seem like they have eating disorders, i genuinely feel her ED recovery is not fully 100% because she is always trying to get triggered by the way someone eats, in her taylor swift video she got upset that taylor doesn't have full sugar starbucks coffee's everyday and has a 'treat day' and explained a treat day is an eating disorder, if you consume that much sugar every day you will have bad teeth and get very fat. I would love a real honest What I Eat In A Day from abbey because she seems to be in favour of high sugar/ultra processed foods. She knows excessive sugar is bad that's why her protein powder is sweetened with monk fruit and not a regular sugar.

[@ksol-px2sl]

She lost me on that front as well a long time ago. She seems to think any attempt to moderate and eat healthy is an ED. I'm a firm believer that treats are wonderful, but as actual treats, not dietary staples. A treat day as part of a healthy relationship with food makes perfect sense to me

[@justyna1263]

Yasss i literally asked for this in the comment section of your last video ❤️

[@OOool]

Thanks so much for this video! I would have absolutely considered her product because of her reputation because nobody can do everything on their own and you do have to trust others, so thank you! Really!

[@aliasalias7141]

Thank you for the detailed breakdown ! 👏🙏

[@larashore1000]

My husband has pretty bad ibs and monk fruit messes with him. IBS is one of those conditions that's so hit or miss with what people can eat. I feel like she should know that

[@whointhewhat]

But she wants more money, so what’s left to do..

[@theneenscreen8887]

Thank you. I appreciate you calling this out in a respectful evidenced based way.

[@susannahc]

Would love to see Abbey respond to this point by point, because she probably has good reasons and I want to know what they are.

[@0bviouspoetry]

the word 'neue; is giving me.....vibes

[@nimmermehr86]

It's just German for new (adj.f.) and pronounced as an English speaker would read it, I guess

[@jwoolman5]

@@nimmermehr86- unfortunately I'm an English speaker who knows German and so I automatically read it as NOY-uh and it doesn't work the same as intended.

[@marzettik]

Yeah, that price is insane. You know something is going on when Unnatural Vegan uploads on the topic. Cool video. ❤

[@Katmama66]

Grateful for you.... and thank you for the laughs on top of the excellent review.

[@steverino474]

Agreed especially on the saving money part. Just get pea protein powder for smoothies....bravo!

[@ninkasi2788]

Abby just seems out of touch and is catering to a certain population. It's definitely not affordable for most people. i find her videos show that as well. She will sponsor anything that gives her a paycheck regardless if it conflicts with what she preaches. i just want a quality plant based protein without all the gimmicks in it.

[@pagespurls]

so irrelevant but dang my grandma had a tart cherry tree in her front yard and MAN i miss those cherries. no idea about health benefits, but going and picking cherries and having them all year was like the highlight of my childhood.

[@pattheplanter]

The tart cherry powder is actually CherryPURE, FruitSOURCE is an Asian pear powder, according to the manufacturers website - Anderson Advanced Ingredients.

[@skincraftorganicsllc8537]

EXCELLENT video - smart, spot-on information!!

[@miiapalttala1980]

I'm not a vegan myself, and we probably disagree on a lot when it comes to nutrition.... however, I have to say, I really enjoy watching your videos and all the research you bring into them! Whether someone is vegan, carnivore, or something in between, just EAT REAL FOOD! There is no magic potion, no fancy protein powder that will fix you! Abbey's product line definitely feels like a cash grab! Thanks for the great analysis and video!

[@CassieLR95]

I hate that there’s ashwaganda in it. That stuff messes up sooo many people’s mental health (including mine). Like was this really a necessary ingredient in PROTEIN POWDER?

[@annabays8833]

Could you elaborate on how ashwanganda affected you? I’m curious to know more, no worries if you don’t wanna share.

[@dawnrazor769]

Hi! Long time veiwer, first time commenter. Thank you for making this video! Because that Abbey video straight up made me angry watching it!

[@PollyMcMan]

It's the sincerity, love you x

[@julieblair7472]

It's standard price justification claiming premium ingredients and bespoke R&D when it's a stock product with tons of mark-up.

[@azoranag]

Okay I might need the white bean chili recipe! That’s one of my favorite soups!

[@brachak.99]

I googled it and it looks like it's from the blog called NoraCooks

[@azoranag]

Thank you very much! I mostly just listened to the audio for this video as I multitasked so I didn't realize she showed some. Going to add this to my list.@@brachak.99

[@Larita_at_home]

This review is a masterpiece

[@shellybelly2012]

would love more what I eat in a day videos plssss ❤️

[@rebeccaw1108]

I hate that abbey sharp never critiques people who eat terribly (like the tiktok mom who fed her kid donuts and apple sauce for breakfast), but critiques people who have way healthier diets and accuses them of having eating disorders

[@steviee.4918]

she has a recent reel/short where a kid calls his mom an “almond mom” and she essentially agrees despite the mom having a bunch of snacks in the house

[@heyyou9839]

She’s pro junk food culture and anti healthy diet culture

[@hnaistyping]

orthorexia does exist though

[@fuzzycatbutts]

​@@hnaistypingSo do poor diets full of highly processed and addictive food. One is much more common than the other.

[@nocause5395]

I think we all know donuts aren't great but most don't know some so called healthy items aren't

[@karenjeanmooney-kelleher8583]

I used to watch AS’s videos, but they just got sooooo annoying and less evidence based about 3/4 years ago. Lots of just wrong things too, especially around weight

[@kylieashley-jones1742]

She applauds those eating crap but criticizes those trying to eat well.

[@hals999]

Have you done one on Bobby "Bobby approved" guys protein? I'll have to look ty for your time making these

[@ginparadise]

THANK YOU!! ❤❤❤

[@anakane3251]

I have been subscribed and watching Abbey for a long time and for most part enjoy the information she provide. However, after her recent video promoting this product, I unsubscribed from her channel. One of Abbey's biggest attributes was her speaking against other "influencers" trying to sell you on supplements and programs, you don't need. Now, she is doing the same thing. She is trying to make money off of people, who have come to trust her knowledge and expertise. It is very disappointing.

[@danielsykes7558]

The pronunciation of neue bothers me ... As someone who speaks German

[@pattheplanter]

Ahh, I wonder if I still like Neu! after not listening to them for 30 years?

[@wocket42]

Reminds me of the Dilbert animated series where a competitor to the "Grunt Master" created the "GruntMeister".

[@ghost9-9ghost]

Maybe this is something only for Germans who are ALSO vegans? Haha

[@romy8891]

As a german I do not understand the name at all. Why a german word "neue" ( new) and than theory as an English word. And all of that marketed in only English-speaking countries?

[@svenja5596]

I'm also German and she probably wanted to sound smart and sophisticated.. well she failed 😂

[@peachiiriri]

i'm not german but i can read it and was so confused... just use english words, i can't pronounce "neue" as "new" lol