Etsy Ads Expert Shares Top Tips for 2024 Success!

[@automaton111]

It’s the other way around. Give Etsy $30 they give you back $1 🙃. Unless you are selling lowest common denominator cringe stuff to suburban wine moms. I get a ton of favorited items. Hopefully they buy during Christmas. I turn on ads for new items to give them a boost up front then turn ads off after they don’t sell for a couple months.

[@EcomHannah]

It all comes down to the profit after spend and how you analyze them

[@michellevillarreal9946]

I agree, the main demographic seems to like pretty bland items based on the best sellers I see.

[@chamiekazi]

enjoying your content, Hannah! you were my fav from Starla's bootcamp :D

[@EcomHannah]

Hey, thank you so much for the love and watching

[@CluedoYT]

Thank you for the video. So in order to calculate these metrics correctly you need to enter production costs. I have POD store with several thousand items, where some of them are combo listings: e.g. there are adults and kids or tshirts and sweaters options in one listing. Does the tool has an esy way like tamplates or bulck update I can set it up?

[@EcomHannah]

We actually integrate with Printify and printful :)

[@mjd13mjd13]

This new release is super exciting - can't wait to see it rolled out!!

[@EcomHannah]

Hey awesome! Thanks for the love

[@JacquelineClaireSmith]

Thanks for this info. Will this new ad feature be available on the basic plan?

[@EcomHannah]

Yes:]

[@karlamurphy9934]

Ahhh! Thanks for the shoutout, Hannah! 🥹 Not necessary but oh so appreciated! 🙏 Thanks for being a real one in this community! I truly believe in educating and supporting Etsy sellers all day!

[@EcomHannah]

Its because of people like you we grow !!

[@kris4897]

Almost 90k hannah, well done.

[@EcomHannah]

Trying :)

[@RebeccaLeBlanc-l3y]

I really want to understand Etsy ads. Unfortunately I haven't been in the corporate world for years, and I just don't understand the "Corporate Speak" that you use. Can you make a video that explains this in language that a 5th grader (sort of like me 😂) can understand? I truly enjoy your content, and I have no doubt that its very informative, I just have a hard time with some of the terminology! No shade, just truly want to understand better! Thank you!

[@EcomHannah]

Yes, I will definitely try to make more videos like that

[@LisaShoemake]

I agree. I didn’t understand a thing you said, so it doesn’t really help me.

[@theMariaMaria888]

The same ! I want to understand but I need simple language, it seems I need always to translate what are you talking :)

[@EcomHannah]

@@theMariaMaria888 haha okay I got you guys! sorry about that!

[@Katsmom6]

Same. My ads don’t appear to work that well for me. I just break even. I’ve watched so many videos and tried so many things and the only time I wasn’t breaking even was when I turned my ads budget way down. I think my sales went down too but it’s so hard to decipher.

[@superbvajhuvina]

Thanks for the heads-up on the 2025 updates! This is super helpful for planning my Etsy marketing strategy. I'm particularly interested in learning more about or learning about it all. :)

[@EcomHannah]

Thank you so much for commenting!

[@ContractorLeadGenStrategie-p8j]

This was just a video to upsell a product. Didn't even tell you how to reveal or scale your ads. A collective effort to sell a product that's all.

[@EcomHannah]

So like we taught in the video, the only thing that matters is hitting your profit numbers. It’s the solely thing that matters when deciding on when to turn things on or off, where did I lose you in the video so I can explain it better. Or if you have a better strategy, what is yours that is better? The way I was teaching. I thought I was making it very black-and-white to remove any confusion.

[@fp4625-m8b]

And if it was, good for her because the product is indeed amazing. I am in finance for my 9-5, and I still find it to be a nightmare trying to figure the best ratios when to stop or scale my ads. Its impossible for her (or anyone) to tell you when to stop or when to scale your ads in one video. Its indeed a VERY complicated process. I myself am extremely excited about this feature. Maybe you don't understand what a big deal this is, because you don't understand how complicated this topic is.

[@sheli4795]

This is so helpful. After doing a deep dive into ads, I came to the same conclusion that TACOS is the most useful metric.

[@EcomHannah]

Hey thank you, we think so too!

[@peterpalma6286]

What about one of a kind/ vintage/antique shops? You can't build momentum with a product because for this kind of item "momentum" means to be sold and you don't have another one to replace it. So you use the advertising budget to push objects one by one, eating from their profit margin ( a lot) but probably selling them faster. What do you think about this?

[@Nirella2]

I’m just here to support all the good vibes going on. 😊

[@EcomHannah]

Thank you!

[@ExcelSteadySteady]

Thanks for this video. If an ads on a listing is doing really well, the listing is more for festive season, if the festive season is going to be over soon, should we still keep the ads on?

[@EcomHannah]

Ads for listings specific to festive season should be turned off.

[@JenniferBlodgett-n6e]

Hi Hannah! On profit tree do you need to enter the value of each item in your shop?

[@EcomHannah]

we have a bulk uploader if you use skus

[@Om-gg5tk]

Hi Hannah, if my listings aren’t selling after 30 days of running ads, is it worth Re-doing the SEO of the listing using tools like erank and everbee and then run ads on this listing again?Apart from this, how often should I tweak the SEO of my listing?

[@EcomHannah]

Hi, normally it's not the SEO but the product or design in most cases

[@freelancekate8919]

Im to new to ad and adverts to my etsy shop i also only have 9 sales. I opened my shop on the 22 September. When is a good time to start running adds? I do share my listings on Pinterest and Facebook and now going to start on tiktok

[@EcomHannah]

Anytime is the right time to start ads... just ensure you are selecting an amount that you are comfortable with and you are consistent with that.

[@woodceylon]

Thanks for the shoutout, Hannah! I really appreciate it! 🙏 Grateful to have you in this community!

[@EcomHannah]

Thank you !!!!

[@johnphillips669]

Etsy ads went from 50 cents a click last year to 65 cents this year to 90 cents starting early September. What a joke.

[@EcomHannah]

Yep, it’s only going to continue to get more expensive as it gets more competitive, but the cost per click does not matter as much as your profit after your spend really it’s the only thing that matters is. Are you making the profit after your spend?

[@dirka4520]

Very interesting video! Thanks a lot! I do have one major objection😋 I usually turn off ads of an ad campaign that isnt profitable anymore and is selling organically by itself. In your reasoning, I could still keep the ad on if the Tacos calculation is still profitable. However, my profit probably is higher when I don't have any ad costs on that listing anymore and i am making profit organically, because the profit would probably be lower if I lose money on those 'sales by ads' on that listing. What do you think?

[@EcomHannah]

Your comment above says that you “turn off ads if the ad campaign isn’t profitable anymore” which is what tacos measures, aka how profitable your ads are, so I’m a little confused on your comment

[@markbailey6749]

Hi, when is the TACOS coming out? Already signed up and waiting

[@EcomHannah]

The feature will be available to use by the end of November! Stay tuned!

[@TheRisingFenix]

Most we ever get is $3 per $1. Getting worse since the latest changes. We’re down almost 50% in sales over last year. I’ve updated tags, titles, descriptions and nothing has changed.

[@EcomHannah]

Is that your roas or your tacos?

[@sandysplannershopandcrafts4847]

I love you and your channel Hannah. I just never understand why people use the background music in their videos. I personally find it very annoying

[@EcomHannah]

Great feedback thank you!!🙏🏽

[@chandraprakashmogha1745]

can we use etsy viewers data from google analytics to google shopping ads

[@EcomHannah]

I am not sure why you mean

[@MarvinxJavier]

What about the Etsy Ad goals? What do you set them?

[@EcomHannah]

I really don’t think they affect anything. In fact Etsy says that it’s just them collecting information, but I always optimize for more sales.

[@MarvinxJavier]

@@EcomHannah Oh okay, so the goal you set is "Drive orders short-term"?

[@fp4625-m8b]

What a great news. I am a data nerd, but still TACos are impossible to calculate. I dont see this feature in my account this morning, when is it rolling out?

[@fp4625-m8b]

I was impatient and asked the question before I finished the video. The video answered that. Thank you

[@EcomHannah]

End of november :] awesome stuff

[@EcomHannah]

no worries at all :]

[@AmberSaffo]

I signed up for the free trial, but I have some questions and can't find a help email, how can I get help?

[@EcomHannah]

we have a live chat bot and we answer all day :] and we have a support center here support.profittree.io/en/

[@AndreasHåkansson-t2n]

Hi Hannah! Been sitting in the car for 10hrs the last two days and listening to TDSM non stop. Great work! If you have time in the future I would love if you could diverse into the topic of being new to Etsy a bit further. I started a pod shop in July and was completely new to ecommerce. I live in Sweden so hadnt even heard of Etsy until May this year. Now I have 19 sales, 4 five star reviews and a conversion rate of 1.5. Just got a star Seller badge which is a bit weird but Im not complaining:) Compared to established sellers i know my stats are crap but I want to know if they are aligned with being a newbie? Sell t-shirts and i refuse to purchase designs or copy anyone else. Not a designer and find it really enjoyable evolving a new set of skills. And one last thing about AI, it is an art in itself making the prompts. You still need to have the design in your head. Not different from outsourcing to a graphic designer I reckon. Anyways, thank you for your great work! Best regards, Andreas

[@EcomHannah]

Thank you so much or watching and your comment. I wish you all the best and success

[@karenpickett4971]

Will I get TACOS in my subscription if I only purchased the one time special you had but not the added monthly cost...does that make sense?

[@EcomHannah]

Yes!

[@karenpickett4971]

@EcomHannah that's fantastic! When that becomes available, I would love another video like this one, but one that doesn't go quite so fast. Talk slower (I from the South HA!) I would like follow along with my own listings while you tell me step by step what I'm looking at. 😊

[@EcomHannah]

@@karenpickett4971 For sure can do this :]

[@801creativedesignz]

Does ProfitTree also work with Amazon?

[@EcomHannah]

Not yet :/

[@dubukiful]

So Etsy gives me an all-time revenue on a list, but only a year back revenue on an ad list. I can't really calculate the TACOS, so how can this tool? what kind of info am I giving you and where is this info being saved? What do you guys see from my personal account?

[@EcomHannah]

Yes you can not calculate tacos correctly since you can not isolate the metrics you need from etsy stats alone, you need 1. Total organic rev 2. Total rev directly from ads and 3. Total rev from click of ad but bought something else. You would have to calculate each sale with a calculator to get what profitTree gives you

[@robynlatorre7044]

How long do you run ads when they're not profitable? Like is there a sweet spot, like a swing that occurs. My degree is in math so when you show give Etsy a dollar, they give you back 2.42, that means you're items have better be at minimum 30 to 35% profit just to break even on that ad. I ran ads for 2 months before I turned them all off. I only turned them on because I started getting more frequent sales, and it literally made me crickets, use all the profits I made and got the same number of sales for those 2 months. Needless to say I was very frustrated lolol I don't have social media and just started pushing listings to Etsy. I know my SEO is good because I'm getting about 250 visits from Pinterest a month already, and a lot of my sales are coming from Google search (which kills my profit). I am just trying to get my website up so I can drive traffic there with SEO since it's already coming up on Google search without it being done. I feel like SEO for web vs Etsy is so different lolol Sorry for the rant lolol

[@EcomHannah]

Your cheapest CPA will likely be on Etsy, unless you are heavily on organic SEO. If you can't get your Etsy ads to be profitable, it’s often tough to achieve that with other media buying outlets. In cases like this, it’s worth considering whether the product itself is the issue... if you’re unable to reach profitability, that’s a potential red flag. Ultimately, it all comes down to ROAS (Return on Ad Spend); what really matters is whether there’s profit left after your ad spend.

[@daniellemetoyer]

So far I'm loving profit tree! Thank you so much for creating it. It's made my store so much more profitable since I can look at my numbers much clearer.

[@EcomHannah]

Wow this is amazing to hear :]

[@designyourcards]

I have a best selling listing for 3 years with organic traffic, this year I decided to start running ads to it to try to increase sales even more. It's november now and the sales have increased by 17% but those are all directly resulting from the ad revenue. Organic sales did not increase at all. So I don't think it's worth it to pay for those extra sales when it does NOT result in more organic sales.

[@EcomHannah]

The only thing that matters is more profit - without ads, that’s harder to achieve. For example, in my shop last year, I would have missed out on $34K in profits without running ads. Just because a product sells organically doesn’t mean it will make sense financially when you factor in ad costs. Ads need to work with your margins, not against them. The goal is to focus on building products that are not only profitable organically but also make sense when scaled with ads.

[@Modernmeemsshop]

All sales have crashed. Nothing in days and days. Things were humming along then crash. It sucks.

[@EcomHannah]

Man I am sorry what niche is it ?

[@barsalem7785]

Does TACoS calculate the net revenue from sales? I mean, If my revenue is $100, but I pay 20% service fee then my net income is $80. And this is the number I care the most I assume

[@7131lucky]

Great quastion. Because we have different fees for every country on Etsy as well as domestic taxes.

[@EcomHannah]

Tacos is a metric you analyze against your other expenses so you need to know you net profit % before marketing. For example if you know after fees, shipping and product cost your profit B4 marketing is 40% and for the health of your shop you want to clear 20% your tacos then can not exceed 20%. ProfitTree gives you this pie chart break down.

[@sicario_paintball]

Lets get Hannah to 100k subs with all this dope content she's been providing.

[@EcomHannah]

Ayyy thank you trying !!!

[@KingUsyk]

Lol, gotta love a sock

[@KimberlyWoodworth]

No one is going to be able to understand ANY of this....

[@KimberlyWoodworth]

none of us etsy sellers went to school for business most likely. We need a far more dumbed down version lol

[@EcomHannah]

Oh man thank you for the feedback this is important for us!

[@KimberlyWoodworth]

@@EcomHannah you're welcome, totally not trying to sound rude either. I appreciate your videos! You really know what you are talking about.

[@smalltownglobalproductions]

I understand it but it's easier said than done. Takes a lot of time to make something like this work.

[@smalltownglobalproductions]

Using the metrics within Etsy is the best thing you have to tell what's going on with your products.

[@carolharris2961]

That made my head hurt lol

[@EcomHannah]

Thanks for your feedback

[@southernbellcooks5175]

Are you making money from Etsy, just for telling us to pay for ads? I mean, they make money when we pay for ads, but I'm not sure that's wise. I've heard other Etsy gurus say to NOT pay for ads.

[@EcomHannah]

I would have made 34k less in profit in 2023 without ads see the case study here kzbin.info/www/bejne/f4jYqH-jgbWfZqs

[@southernbellcooks5175]

@@EcomHannah I mean, are you making money from Etsy for suggesting to all of us to use their ads?

[@bethtibbetts6689]

I thought Etsy would be way easier. I get more views using same titles and keywords on FB marketplace. Also, it seems to be alot of download stuff lately. What about the Etsy premise of being unique and hand made.

[@EcomHannah]

Definitely getting more competitive, but competition is not a bad thing forces us to be better entrepreneurs

[@bethtibbetts6689]

@@EcomHannah true

[@dancewithacee]

Hi Ms.Hannah .😊 Do you suggest to close my shop and open a new one or should i continue? My shop is digital download and its 2 years now. I have only 368 sales and 563 listings. Please suggest what im going to do Ms. Hannah. Thank you so much❤

[@EcomHannah]

Def keep the momentum going in the living shop

[@irinawatkins6150]

This video confused so…t out of me.

[@EcomHannah]

A lot of people are saying that I am going to make another one !

[@کوثرانصاری-ع8د]

سلام ببخشید میشه جواب من بدهید؟

[@EcomHannah]

I am sorry i do not understand

[@کوثرانصاری-ع8د]

@@EcomHannah سلام به من پیشنهاد شده است برای شرکت اتسی تبلیغات انجام بدهم .آیا چنین شغلی وجود دارد ؟

[@honestbusiness1371]

From a mathematical standpoint your software should weight organic sales instead using 100% of organic sales in the yummy tacos number. W*organic sales I hope that helps.

[@EcomHannah]

I am not sure what you mean can you explain more, our total sales metric is not calculated isolating only organic so I am not sure what you mean