EU4 Guide For Complete Beginners | How to start in 2025!

[@lookasetbella]

Table of contents. WiP. Unless some good person adds :D

[@elyasxalil7914]

we are moslim and we are love you my brother ❤

[@madeinmicrosoftpaint]

must be a really long table of contents

[@mattman3960]

Next you should do a polish guide, not a guide in polish, but a guide to the polish language

[@No.00000]

Say every word with "sh" sound

[@arekzawistowski2609]

​@@No.00000kinda Hungarian guide as well

[@mkoko]

LOG OFF

[@kekovic101]

I am not interested in learning a language in which the words mainly consist of consonants than vowels

[@arekzawistowski2609]

@@kekovic101 you mean any language? But you already speak English? You used 85 letters and only 32 vowels

[@TraceH17]

Learned a lot, I didn’t even know about that diplomacy tab where you can see what countries are close to wanting an alliance with you 😂 saves a lot of clicking around

[@danielhill150]

I always check guides and it ends up being a super long tutorial explaining every icon in the game. I already know the basics. I appreciate the "get in and play" mentality while explaining your actions. Thank you for this video!

[@lookasetbella]

Thanks!

[@elyasxalil7914]

we are moslim and we are love you my brother ❤

[@elyasxalil7914]

​@@lookasetbellawe are moslim and we are love you my brother ❤

[@FloppyHardrive1989]

i find the mechanics of this game overwhelming but the idea and theme of the game are right up my alley

[@MaccabeeSolarLLC]

same

[@nikolah.8472]

You will get there. I found this game in lets plays and you will slowly learn. At the Start you will be clumsy and wonder why you allways ruin it at the end, but after time you see and you learn. Watching all the diplo actions around you and make wars in your head. Learn Trade, development and combat. They all have their own difficulties. Also you will be sometimes confused with the different religions, cultures and mostly countries you can play with. Many are very different. First mechanic that will kill you is allways agressiv expansion. If you fight wars and take allways too many land, you will get coalitions and die very quick. For starters, the european nations are beginner "friendly", because you are superior to african, asian and american nations. Its not easy, because all countries in europe are often wealty and strong. I wouldnt recommend playing in the Holy Roman Empire, because of the Aggressiv Expansion you will get fucked pretty early. Austria is one of the strongest countries for experienced players for World Conquest, but hard for starters. Good starts would be England with this guide. You can play very chilly on your island and learn colonising, most countries cant kill you with your fleet beeing too strong. France can become strong very early, after annexing your vassals and your techs for your army, you have all the power to crush england and castille easily if you play clever. Portugal is very good for playing just colonising and get strong. Be friendly with castille will let you life very peaceful, only danger is marocco. Ottomans are the only i would say they are fucking strong, but only if you know all their mechanics. They can CRUSH anything and have the fastest World conquests, because you can expand in any direction without much problem. Only big problems are poland, austria on the west and the mameluks. If they get beaten by your million ottobros, the worlds will be your oyster and all the people in africa and asian have to learn turkish.

[@Sil3ntD3ath478]

I found a buddy who loves paradox games. So he spends like 4-5 hours at a time walking me through the game at this point. He and I are doing a coop thing as France and Spain

[@cosmicdistortion4350]

all paradox games in a nutshell for me lol

[@Deepblue31]

@@nikolah.8472 dude this game isn’t hard at all… it’s actually simple and I’m not a rocket scientist. You could literally do nothing and progress through the game if you just sit there and develop your states. Diplomacy all you do is click 1 button. Trade you don’t even need to understand.. just open up trade map and conquer those places with the highest node in your area. Make light ships and click “protect trade”. War is simple. Have more troops than the enemy and if not call your allies who do.. EU4 is simple really. HOI4 on the other hand, took me like 50 hours to start understanding wtf was going on, still not 100% in that game after 100+.

[@oddiethefox5832]

I always find it funny that in most guides, it's just the fact of pointing out menus that some never knew existed in the first place makes some processes way easier and more convenient. One HUGE tip I never knew about until recently, is that you don't have to wait for a month to pass for diplomacy modifiers to take effect. All you have to do is mouse over the relationship value on their diplomatic screen, then the modifiers will appear and will update your relationship value. This tip is huge when time is essential, like securing an alliance right away rather than having to wait.

[@OreGIOOreGIO]

wtf thats huge i have 2k hours in this gamr never knew this

[@AmrothEldarion]

Sounds like a huge game development flaw if non-visual values only update when the UI updates.

[@victorian-dad]

Superb guide. Easy to follow. The best one on KZbin in my opinion.

[@raymond288]

Love the guide! Thanks a lot. We in America are wishing Poland all the best!

[@nightstrider-rd3xl]

After whatching this video five times and a dozen bonked new games I learn enough to have fun. Thanks for the guide!

[@Minimeister317]

Coming from Stellaris (another Paradox game), I thought they'd be pretty similar in scale, but holy hell, was I wrong. This game is insanely complicated but super fascinating.

[@lookasetbella]

No, I know all the major PDX games myself. Each is very different.

[@NeviusZ]

@@lookasetbellawhich one would you say is the most complicated?

[@lookasetbella]

@@NeviusZ For me HOI4 :D But objectively EU4

[@B-Drew]

@@lookasetbella hoi4 i was able to learn pretty quickly and i really love it, but Europa has been a real challenge for me lol

[@MidgetTANK]

me watching this after 2300 hours of using cheats

[@ruffusgoodman4137]

Another thing I felt it's very hard to explain to beginners, particularly Age of Empires fans, is how regiment reinforcements work. Manpower + regiments reinforcement was the most alien thing I've seen in a strategic game and it caused me huge confusion until I could understand what was happening. I do recommend these to be explained in detail to any new rulers out there tackling EU4 for the first time.

[@adammclaughlin845]

I know I'm getting older now but this modern YT trend of cutting out every single pause for breath makes videos a barrage on the senses. I can tell this is a fantastic video but the world isn't going to end if people slow down a bit and stop delivering information like a freight train, especially when going from one topic to something vastly different.

[@heheheha9094]

Yeah. I have to pause so frequently. Might just slow down the video speed

[@onechimpanzee]

No

[@mhuffman81]

I agree, he talks way to fast and moves from topic to topic without any transition. Just constant talking no pauses is overwhelming.

[@elyasxalil7914]

we are moslim and we are love you my brother ❤

[@jamiladahlan8127]

That was mistaken

[@MrFoxUltima]

This is exactly the high level kinda guide I was looking for. I prefer to figure out whats best on my own, but I need the base knowledge of gameflow to be able to experiment. Thanks for the help!

[@cargosquid]

EXCELLENT VIDEO! I wish I had this when I first started. Watching just to see if I've missed something basic.

[@lookasetbella]

Thanks!

[@azinnovates1352]

Much appreciate your quick & direct exposition Lookas! Graacias braah~

[@Palman97]

I have 2k hours in Eu4 but I learned you can control select naval units just now, thanks!

[@GermanSeverin]

This is how every tutorial should be like!

[@lookasetbella]

Thank you :)

[@triplesharigan]

with only 4k -5k hours this video good to help you get started as a beginner and experience the game without getting overwhelmed. Save to say you probably want to expand your knowledge if the game is for you watching dedicated video's. Like trade ships are MASSIVE for trade income, trade buildings however are in single player kinda useless. If you control 100% of the pie, it really doesn't matter if thats 100 or 9000 trade power, rather the trade value is what you want. If you play as England/GB don't pick trade ideas take maritime instead and build a light ship fleet as it is the better trade idea for England. Like I see soo many KZbinrs do this wrong its painfull.

[@lookasetbella]

Thanks! However, I have to VERY strongly disagree with you about trading. Ships are strong, but only from the mid-game, when you have the appropriate bonuses and quantity. Saying that buildings are usless, especially in early when you NEVER control 100% of the trade, is a very big mistake. Buildings are the fastest and cheapest way to start to increase your share of trade. Markantelism can help too. Moreover, it is better to send ships to places where you cannot build buildings, especially at the start. Buildings for trade are useless when it comes to conquering the world. But also at some point, then you can delete them and put something in their place.

[@Feanor95]

Yup, you need to send ships to colonial regions to steal wealth from around the world + you need merchants to steer it to english channel. Maritime + trade. You will have 10x more gold than you can use so its useless, but funny :P

[@charlesterror-qw7ll]

Damn bought it yesterday but after watching this ill probably go back to hoi4

[@DrPastah]

Very well made guide! Didn't yawn or fall asleep like the other guides. Just got confused how you avoided bringing France into war. How to make parliament seat automatic. Why'd remove your fort? Why was it useless?

[@lookasetbella]

Ad1. Look at the numbers in the war with France and say that the person who plays EU4 for the first time will win. Ad2. By default it is automatic. Ad3. Capturing a fort gives you a lot of War Score, so it's better not to let your opponent conquer it.

[@DrPastah]

@@lookasetbella For Ad1 I'm still confused by 31:33 Why is France not allied with Scotland? I didn't understand the truce.

[@lookasetbella]

@@DrPastah I explained it in the video. France was attacked after I had captured the Scottish Capital. Therefore, Scotland did not respond to the call to fight, which led to the breakup of the alliance.

[@DrPastah]

@@lookasetbella That's impressive, I feel that I wouldn't be able to execute that. Like how could you time that where you occupy their capital and France gets attacked?

[@krevin543]

Just picked this game up on Steam Winter Sale. Gold Bundle for the game with 20 dlcs for $46. Now is the time to buy this game!

[@DrPastah]

30:00 I don't get the part about using states and territories with coring. Are you saying it's better to make a state first then core?

[@lookasetbella]

No, after conquest a given province becomes unincorporated territory or not core territory. It is called variously. Then you core the provinces so that they do not generate overext. Then you can turn such a territory into either a state or a TC. states = hard core

[@WARGORELORD]

perfect I just wanted to get into EUIV

[@jamiladahlan8127]

Perfect dude you gonna try it bruh

[@ILikeHistory1444]

you have a perfect english,man

[@BaguetteSolider]

As a HOI4 player I don’t have a clue what you are talking about.

[@NoNameforreal]

Same here feels like fever dream

[@elfyyyyyy]

this is my fiances favourite game and I’m learning it so we can play together, ty for the guide!!!

[@overempth9774]

I hope such a love will find me too

[@Flompi801]

We all do ​@@overempth9774

[@ChristianDall-p2j]

20:55 WHY? WHY WOULD YOU WAIT FOR THEM TO REGAIN FULL MORALE? IS IT FOR ANY GAMEPLAY REASONS, OR IS IT JUST FOR THE GUIDE/TUTORIAL? WERE you really just waiting for Them to move? Was that a better choice?

[@DennisFrog]

tbh i had no idea firstly that some of features are from dlc. but still great vid

[@Nomad_eg]

the best go through for beginners really, amazing work thank you... i am a noob, failed many early games so i found your video, i started in England as well and followed through, all went well, understood a lot, but by the then i reached almost last quarter of the video following through, i got so overwhelmed with the amount of the details. this game seem great... but i think i will uninstall it and go back to my old much easier chill game of "Medieval total war II" . i prefer fighting my own wars, as the wars in EU4 are really not fun. also i decided to have a peace of mind really with the easier details of total war games and its better graphics. this is insane in here :D good luck everyone and goodbye EU4

[@lookasetbella]

It only seems that way at the beginning, after a few campaigns however you notice that most of the mechanics can be ignored :D Soon there will be an episode from England on the channel which will be very friendly to beginners, I hope it will inspire you to a more enjoyable campaign there.

[@Nomad_eg]

@ I might give it another go then. But for now I’m so disappointed and quite bored of the game. I’m sure I will revisit at some point.

[@hadesolom4488]

nareszcie cie znalazłem skończyły mi się twoje odcinki do oglądnia na polskim kanale teraz tu se pooglądam

[@TheSigmagirl-k9j]

Still better and less confusing than crusader kings 2

[@pattyweston-mg8kz]

no shot man I just came from that game and this one dwarfs that one in terms of complexity and confusion caused

[@fillipe4700]

I play HOI4, but I suck at it, however I somewhat understand its logic. Anyways, lately I want to play a similar game, but with a different era and mechanics, and EUIV got my attention; I'm thinking on downloading it, but I'm completely lost about the game. Anyhow, thanks for the video!

[@DrPastah]

Well I tried copying what you did. I found War of the Roses was random and I kept getting random consorts and heirs where I had to savescum back. I conquered Ireland but I was 1700 in debt from loans and I kept having rebels popup everywhere. I declared bankruptcy with like 30k rebels popping up and gave up.

[@lookasetbella]

So try again but better :P

[@FatIgor]

I'm thinking some of this applies to DLCs because I don't have all the buttons shown in vid.

[@ahoo179]

Yes, when I started playing I watched some tutorials and didn't understand where are the buttons, Paradox doing stuff confusing as usual

[@delos2279]

I have over 1k hours and most of it was before DLCs were released, so the base game with no DLCs is likely already going to be overwhelming for new players. Anyway this is a useful guide since I'm not familiar with a lot of these mechanics from the last 5-6 years.

[@Mistshock]

Ah yes, paradox games, where you need to watch a youtube tutorial just to clear the in game tutorial

[@lookasetbella]

Because if I wanted to add what is in the tutorial, this video would have 20 minutes more. And these are really simple things. In this video, I'm just elaborating on other basic things useful in EU4 that the tutorial doesn't explain in any way.

[@GeneralSchlagMichTot]

19:00 can you explain why you goes with just 4 units of cavalry, besides money reason

[@lookasetbella]

Usually that's the only reason :P It all depends on several factors. Technology group. In this case, the western one. This affects the number of pips in units. Then the next thing is the cav to infantry ratio, usually 50%. However, the infantry suffers a lot of losses, which is why it is often 10% realistically in the army. That is, from 2 to 4 units. THAT there would simply never be more cavalry than infantry. An even number, because the cavalry is placed on the flanks and then inflicts greater damage on the enemy.

[@elliotchinneryhinks8554]

Your voice is awesome

[@pattyweston-mg8kz]

coming from crusader kings which looks absolutely childish compared to this game.. hopefully I can learn it because I can't stand giving up lol. Thank you for the not outdated (yet) guide haha

[@theaccount27]

How can I dismantle the hre without diplo ideas? Every time I try I just never have enough relations to get them

[@lookasetbella]

It's quite easy. Surprisingly, it's easiest to do this in the first 10 years. You take the advisor +1 dip rep, privilege for clergy diplomacy. Then it's standard improvement of relations, alliances or RM etc. Sometimes you can be unlucky and one elector has 2 others as a rival. Then I would reset.

[@donkarlocaocao]

My loyalty and influence is big in estate is that good

[@sterger7]

I sold the privince but can't end the 100 years war. Did they patch something to prevent this? It now says return main to france" the text is dif..prob i don't have a content you do

[@lookasetbella]

I have all the DLC, I checked it. It still works on the latest patch 1.37.3

[@gamersareprodaniel8956]

nice, thanks for the tutorial !

[@andreaskallstrom9031]

Thank you!

[@lookasetbella]

Welcom!

[@BlissTheBritish]

Great video

[@KobbHuski]

Got this game on sale wanting to do colonial stuff with England and tried watching this vid twice along with reading guides online and I’ve already lost by the time I select estate privileges. I’m either quickly going into debt or suffering from negative modifiers and, I genuinely don’t think I even remotely have the level of intelligence required to play this game, I physically can’t comprehend what to do. I think others online are right when they say this just isn’t the kind of game for me, which is a shame because I’ve played too long to refund it

[@KobbHuski]

I find myself so overwhelmed by all the negatives that come with granting estate privileges that I just forgo them, along with many other aspects of the game entirely. What’s the point in engaging with them if even just a smidge harms your country so much and throws everything out of wack?

[@KobbHuski]

Sorry for the vent, but dang, this game has been a really big spirit crusher so far. It’s got me questioning my mental capability

[@lookasetbella]

You can see that the game has got you hooked, to be honest, the privileges for states are not that important. Take the basics and play slowly. Do what I did to avoid war with France. With time you will understand everything. Typically, players need 100-200 hours to understand the basics.

[@KobbHuski]

@ Yeah, it does have my interest. I do need a lot more time and guidance, and perhaps avoiding war with France so early would be better. Thanks, It’s probably worth coming back to it once I’ve calmed down and have a clearer mind, and perhaps watched this again. Thanks for being so attentive to your comments as well

[@TheEvilpot]

I don't have a parliament tab? I have king of kings installed though

[@baronunderbeit7723]

why do my mission tree look different. And hundred year war doesn't proc wheen I sell maine??

[@Z_Anomaly]

One thing I struggle eith economy and Monarchy points. Im always behind in both and dont understand why

[@lookasetbella]

Yes, economics is a more confusing matter. Points are rather easy. There are two sources: Ruler of the Country and Advisors. Then at most modifiers that reduce costs in points.

[@OmegeBoi]

u have raise an army and i have levy the troops how do i set it

[@lookasetbella]

I don't really understand. In EU4 you have 2 types of armies, manpower army and mercenaries.

[@filmkulubu]

why not collect you can collect 10 directly but when you transfer this 10 you simply share with other because you dont have 100 percent trade power on your own node.

[@lookasetbella]

I would like to ask you to clarify the question.

[@asjsjbsps]

because collecting lowers your trade power in the node. so you wanna steer everything to your capital node.

[@trite4654]

I was expecting a joke given the date

[@lookasetbella]

I totaly forget about it :D

[@trite4654]

@@lookasetbella it surprised me a little! I watched the whole thing expecting a punchline to drop! Not a joke video, but definitely informative and helpful! I have 1.5k hours, still learning new stuff

[@Flupenius]

you're polish!!! zajebiście

[@lookasetbella]

:)

[@shodan2002]

i was thinking why bother i already have ck3 why would i need another map painting game stellaris offers something different. But Holy crap this is a lot to remember ive had a far easier time with dwarf fortress not even joking

[@jamiladahlan8127]

Yes i too bruhh

[@scpadministrator5944]

175 euro just for necessary dlcs... O H H E L L N A H

[@spatrk6634]

you can pay 8 bucks monthly subscription and you get access to all dlc's while being subbed.

[@scpadministrator5944]

@@spatrk6634 nah im going back to stellaris

[@spatrk6634]

​@@scpadministrator5944 lol. isnt stellaris like 300 euros for with all dlc's

[@scpadministrator5944]

@@spatrk6634 yeah but you only need a few to enjoy the game.

[@scpadministrator5944]

actually i think utopia is the only REALLY necessary one you need to enjoy stellaris, after that it's just picking what you think is fun.

[@ruffusgoodman4137]

One thing I felt missing for a tutorial was where are the map buttons and how to find new useful maps (like coalitions, culture, loot, etc) This is something I painstakingly searched for and after much reading learned how to do and now I can't experience the game the same without it. Maybe this is obvious for most people, but as a beginner I struggled a lot with map modes. Oh, and the mountains & rivers one (a different one of the default terrain) is my personal favorite for combat.

[@lookasetbella]

In this guide I thought I showed trade or dev maps and icons leading to them. I think the average person will start clicking on the other maps then.

[@ruffusgoodman4137]

@@lookasetbella well, I try to look through the eyes of a beginner, I'm not sure they'd know where to find those maps and which of those are interesting to use in their campaigns, but you featured those maps, yeah. I meant more like other useful "starter" maps such as mountain and rivers, loot, Forts (saved me on battles more times than I can count during my first games) and cores & claims.

[@PANGUOL]

People saying video games are easy meanwhile video games:

[@DrPastah]

Why do you recommend Infrastructure and Aristocratic for England? I got them both now I can't colonize the Americas lol I'm in 517

[@lookasetbella]

You probably didn't watch the movie thoroughly. I am talking about two sets of ideas. The first one to develop is the one you chose. The second one is for pure colonization. I also mention that they can be swapped. Personally, I prefer to develop England's rich lands first and then colonize them with better technology.

[@DrPastah]

@@lookasetbella Doh

[@arekzawistowski2609]

Perfectly fine. -15% dev cost with english channel income that allows high level advisors will allow you to get a great army and fleet even without any territories besides British Isles. While doing For the Odin achievement i was able to get 200k force limit in 1600 from Britain using those ideas but i don't remember if exactly as 2 first ones.

[@JustAChemist-1]

I tried 2 hours to make this game run. Now I can't refund it and the more I see it the more boring it gets...

[@agentkaabi9967]

Play it with “expendable” friends.

[@xXAdaletXx]

Man imagine spending 2k or more hour into a project in RL you could become millionaires 😮

[@Papeer_]

POLAND MENTIONED

[@saif.m.hsaipulipoel737]

40 minutes for a quick guide

[@lookasetbella]

On the issues I'm discussing here, yes, that's basically all a person who sits down to play this game for the first time needs to know. I could make a separate episode of 1 hour length on each topic covered in this guide :D

[@GuyCorrino]

11000 hours - really? Oh by the way: its not Realtime

[@jayst]

I’m so damn confused. I gotta watch on .75 speed

[@buurmeisje]

Watch Quill18's Timurids tutorial from 10 years ago, you'll understand everything

[@lookasetbella]

8 years ago and lasts over 6 hours :D

[@DrPastah]

Why have 2 free diplomats not doing anything?

[@lookasetbella]

Don't be such a perfectionist.

[@antomax7]

Polonais parlant anglais avec un accent français

[@Spaidy-g4c]

To ty Lookas ??, głos jakby znajomy, ale tak nie do końca :)

[@lookasetbella]

ja

[@Gyrwin]

And I thought HOI4 was complex...

[@spatrk6634]

it is in other aspects. hoi4 has complex logistics system and warfare. eu4 is more focused on diplomacy of the era and colonization. political marriages and alliances, trading and economy.

[@belphegor_dev]

Eu4 is an older game with more DLC content.

[@raven-dq6ox]

I really don't like the thumbnail. You can be a pro at the game and still go through periods of rebellion/low stability. All this does is just tell new players that if they have these very common problems, they are bad at the game.

[@lookasetbella]

Because usually it's bad and means you don't understand the game. Unless you're doing it on purpose. Then it means you know what you're doing and don't need this guide.

[@raven-dq6ox]

@@lookasetbella But it happens regardless of whether you're bad at the game or not. Unless im terrible because at 800 hours i cant micromanage the unrest on all of my chinese provinces.

[@lookasetbella]

@@raven-dq6ox China is a rather stable country. It has some problems in the animist provinces. However, you have a large army that can suppress unrest before it becomes a rebellion. China is also often played under 3 staba humanist ideas, so there should be no problem with rebellions.

[@strongger5472]

bro, please turn on the subtitles

[@lookasetbella]

But they are on.

[@strongger5472]

Ok bro thanks what was my laptop error

[@JezzBowden]

Holy fuck, is it just me, or did this guy just put me off bothering?? He went so quickly, I felt like I learnt nothing, My brain is just spinning with information flying about all over the place. It feels more like he's showing off, rather than teaching. I think I'll download it and play it at half speed lol

[@lookasetbella]

This guide is intended for practical use rather than school-style learning.

[@JezzBowden]

@@lookasetbella How is it practical if it's impossible for a newbie to follow?

[@lookasetbella]

@@JezzBowden I show you what you have exactly step by step, showing you what and how. I also explains why. Unless tooltip explains it well, that's what I'm talking about. I don't know what more you expect.

[@SandboxSage]

@@lookasetbella you to chill and not fly through everything?

[@danieldaugaard403]

@@lookasetbella you just talked way too fast and no pauses between talks. I just tried watching this guide and while it does give plenty of good info. it feels like you didnt stop talking for the 25m, i have watched so far. like 1 long ass sentence.

[@Feanor95]

France, England and Poland are not very good for first game. This countries have too many anusual events on start and are some overhelming. War of the roses for england, war with england and many vassals for france, Nobles uprisings, PU''s, vassals, marches for Poland (and very hard income for Poland, their trading nodes sucks)

[@lookasetbella]

Looking at it this way, unfortunately each country has some special mechanics.

[@burgundowykutacz6626]

dlacszego kurwica ja nie mam dyplomacji pod interfejsem produkcji xd

[@gwelengu]

I'm sorry, no beginner is going to understand WTF is going on in this video and the way it is edited

[@lookasetbella]

Many people wrote something different. Just replay more with the video played. EU4 cannot be learned without thinking and willingness.

[@gwelengu]

@ I’m sorry for being rude, I wanted to delete the comment but left it hoping it’d go under the radar. Still, I keep wishing there were more in depth tutorials on mechanics for the current state of the game, it seems almost impenetrable. I think your guide has useful tips, perhaps it’d be better to cross-reference as you play. It’s very dense!

[@SwagGeniusMillionaire]

AI Video btw

[@lookasetbella]

Yep, you got me there, AI recorded this episode, edited it and uploaded it to KZbin :P

[@mercster]

9:11 "Now a military advisor; no cheaper option here." It looks like Lawrence Clive is much cheaper than the others? (third one)

[@lookasetbella]

No, by cheaper I didn't mean that it's tier 1 vs. tier 2. But that it has a 50% cost reduction. In that case, this guy should cost 0.45 not 0.90

[@skovlanpeoplesrepublic]

Great video