#everybitofChristmas

[@etommo95]

So feel good! Love coming back here every Christmas to listen to this 😊

[@lucywatkinson6757]

I still come back to watch this ad all the time. Too good

[@peterc565]

love it myself I must say

[@chelsbooth2601]

literally same

[@musahali4878]

didn't ask

[@rhiannao8468]

Looking back at this makes me sad knowing Christmas won’t be the same this year 😢

[@jordancfc24]

yea, i love this advert one of the best

[@aminahnoor3778]

i know

[@yasminx16]

My favourite Christmas advert ever! Will miss it this year.

[@avamoloney510]

My favourite Ad this year by far! So relatable, and hilarious. Great tune aswell!! My favourite part is "Random family who's this?"

[@sainsburys]

We love it too Ava. It's a great bit of fun! Aisha

[@rosieex]

This will forever be the best advert

[@cathya7045]

I'm not even British and yet I look forward to these ads each year they're always fun

[@nadiat3566]

WOW watched it on first 2017 and others . so nostalgic

[@poppyband4716]

Hi I love 💗 this advert 1st fav advert is : Aldi Kevin/katie carrot then 2nd fav advert is this every time it comes on I start singing and dancing Favourite line is “you bring the pigs and I’ll be the blankets” Merry Christmas Sainsbury’s xxx

[@katiem1149]

I don’t understand why people keep saying negative comments about this ad? I actually really enjoyed it and think it was very fun and entertaining!😁😁

[@sainsburys]

Glad you're a fan Katie. Thanks, Karen

[@crazyunicorn6803]

Katie M m2

[@paigehaddow7702]

Me and my friend sung this song the whole year after we loved it

[@paigehaddow7702]

Sainsbury's me and my friend sing this the whole year after we loved it

[@AnonF-ms6hy]

Omg every comment I’ve seen is so negative! I love the ad! It’s what most people go through at Christmas- not every ad needs Santa for it to be a Christmas ad 😒 lighten up people 🎄 Edit: I love the dog 😍😝

[@louisemilligan2918]

Love, love, love this! Smashed it sainsbury's! Best advert this year! Real people, real spirit of Christmas! :) 👍

[@sainsburys]

Thanks Louise, we love it too. Nearly time to get the tree and decorations out of the loft. Liz

[@belle5837]

Louise Milligan true!

[@abigailstair5663]

I wait all year for a Sainsbury Christmas ad and this is what I get... 😭 lemme just go watch that 2014 war one and cry because of how well done it was...

[@reecerooney49]

The Christmas Truce was artful and beautiful. This is relate-able. This one forgoes the whimsical and sugar-coated version of Christmas that EVERYONE else does and decides to talk about things that real people can actually identify with. Anyone who's wrapped presents knows the frustration of losing the end of the sticky tape. Families playing games or singing, even if they're terrible at it. Instead of giving us a fairy-tale Christmas ad, it reminds us that Christmas is mundane. It's just a day. It's the people you spend it with that make it special.

[@aquietgirlcalledsoph739]

I bloody love this 😂😂😂😂😂😂😂😂 “Cheese cheese more cheese...... hmm that’s smelly” I’m creasing 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂

[@bellz9113]

I'm not British but I love this Christmas ad. It's a funny, random and relatable Christmas jingle.

[@crazyboyofficial4306]

am I the only person who loved when this advert came up on a video and watched the whole thing lol

[@MrStormer2012]

Best Christmas ad this year is the Talk Talk ad because that is what Christmas is to everyone

[@ScurraArquit]

I'm surprised people hate this ad so much lol. I love it. I think it captures what christmas is really like for most families. Awkward, sure, but heartfelt. I dunno this ad makes my soul happy, even if it isn't your traditional christmas ad.

[@danielgreenburgh6081]

I liked it, it was funny, cheerful and unpredictable just like Christmas! Good job Sainsbury's

[@sainsburys]

That's what we like to hear Natu, it's so catchy! Ewan

[@belle5837]

Natu 213 I thought so too!

[@belle5837]

Sainsbury's Its a great song and fun ad

[@user-yg1yc7wt8f]

Natu 213 h

[@gregmayled]

That is such a dumb thing to say

[@aquietgirlcalledsoph739]

This advert is so relatable and i love that!! Happy Christmas for a months time guys 😂😂💖💖

[@sBadger]

I don't care as long as they still have 40p digestives

[@Minittwastaken]

i do love my digestive biscuits though i'll let you in on a little secret oreos are better in my opinion.

[@Philandhisdog]

I swear it’s gone up now ?

[@robertvickery1413]

Piano players

[@ellamount9929]

Ye right digestives are like 80p in there 😂😂

[@footballnotsoccermrn1186]

[bliss] Badger They better have.

[@gracelouise7945]

I like it. Does it have to have an emotional meaning every year? No, this is what Christmas really is! Having fun and spending time with the family.

[@sainsburys]

Absolutely spot on Grace. The focus for this year is encouraging the nation to live well, by celebrating all the different traditions that make a real British Christmas and the many ways our customers enjoy the festive season, rather than focusing on one “big” emotional moment. #everybitofChristmas Shaun

[@Justapersonman]

I personally think this is one of the best christmas adverts this year. 🎄

[@jasmineadams6616]

I love this advert!! reminds me of everything I love at Christmas :)))

[@ktsince83]

Sainsburys have cut their prices in stores.....the budget for the Christmas ad must have been cut too!

[@ritamcjury1743]

Toys

[@Fubar1462]

And their staff 😆

[@ktsince83]

JM W lmao

[@sarmilaparamakuru577]

Kev Taylor v

[@pippajones4500]

Kev Taylor 9

[@starluigi6486]

Love this advert, Sainsbury’s know how to make Christmas adverts

[@emmakay295]

Emma and Simon here in 2024, love 'every bit of this' every month, every year!!! best Christmas ad EVERRRR

[@aspenjay_]

This is easily my favourite Christmas advert this year. Nice job Sainsbury's

[@no-bn7xv]

This has been my jam since November 2017 so go away haters THIS IS MA FAVOURITE SONG SO LEAVE ME ALONEEEE

[@TheNewsOfYT]

0:18 nobody gonna talk about how Jim Royle is in this?

[@reon7030]

Everything about it is amazing

[@marzbar335]

Why does everyone hate this!! I find it really fun and happy. This is one of my favorites!! Thanks Sainsbury's for making me laugh👍👌

[@sainsburys]

I'm glad you like it and I'm glad we could make you laugh. Keep smiling. Thanks, Karen

[@marzbar335]

OMG you replied thanks!!!😘

[@sainsburys]

Us fans have to stick together. Karen

[@pjdrones1284]

Great advert by Sainsbury. Love the style and song. Uplifting. I know people are unsure of the ad but i think it is lovely!😄🎉

[@sainsburys]

I'm glad you're a fan. It really is catchy!!! #everybitofChristmas. Aisha

[@lucystephens1032]

🎶🎶 Sainsbury’s Christmas ad what a lot of sxxt! 🎶🎶🎶

[@BoomerTech]

Public: " oh my god, John Lewis advert was wierd, they've lost their touch, surely the worst advert" Sainsbury's: "Hold my beer......"

[@bradmcquillan3228]

viridisman thanks... You made me spit out my drink coz the comment made me laugh so hard.

[@BellaxAdutxAkara]

Roboskeke

[@IronJaybo123]

👏👏👏 bravo to you sir

[@mbmbmbm]

viridisman bravo young padaone

[@TheBestCat1290]

Wow how many people was involved in this? The kids are cute espically the little baby at the end

[@millyharrison5270]

I love this!? What’s wrong with it? It’s every bit of Christmas to me!! Christmas is about happiness as enjoying life with those those who you love and care about. I don’t see why all of the criticism is here? Clearly some people don’t understand the true meaning of Christmas. Good job Sainsbury’s 🎄💕

[@belle5837]

MillyPlays I agree with you!

[@marblefan500]

It's because it's not nearly as good as 2014's, 2015's or 2016's. They really downplayed it here.

[@steveapelt9709]

Absolutely fantastic, best Christmas advert this year....Well done Sainsbury's

[@sainsburys]

Thanks Steve. Glad you enjoy it. Are you singing it spontaneously yet? #everybitofChristmas! Shaun

[@Masmoudi-Hamda]

November 2021 and still listening to this song! 😁

[@paulgazey2899]

I think all this years Christmas adverts had a £1000 budget 😂

[@sobek]

doubt its even £1000. prob got staff to volunteer

[@mergieismoronic]

+Paul Gazey More like £20

[@aniikn]

This is so catchy I love playing this over and over!!!

[@doctorwhoproductions834]

This is brilliant why don't people like this

[@laurencampbell5893]

I don't no quite what I feel about it but I'm thinking I might be loving it because I can't stop watching it

[@arroganttuber6211]

Am I the only one who actually likes this advert? Yes? Oh. It just reminds me of Christmas. I love Christmas.

[@bellz9113]

I love it. It's a fun and silly Christmas jingle!

[@harrywithanh]

Person: British people can't rap Me: (Whips out phone) 0:37

[@failed17thchromosome]

Me: can I have the aux? Somebody: don’t play trash Me: 0:37

[@graceyahweh]

Love this song, really catchy, It could be a single, such a cheery, happy song, love love love it :)

[@belle5837]

Grace Yahweh I think so too!

[@lunthatoysrevewgrace3153]

Grace Yahweh you come over to much

[@caitlinharley1426]

i love this!!!

[@jessdoesstuffyt3433]

Caitlin Harley everyone hates it but it really good

[@belle5837]

Caitlin Harley me too!

[@belle5837]

A introverts guide to life YT Me too!!

[@Lupinzzz]

Caitlin Harley FINALLY A NICE COMMENT

[@rosacerto4694]

A introverts guide to life YT ikr

[@thebasicviewer9690]

2 years in a row i love the christmas advert from sainsbury

[@sainsburys]

Hi there, I'm glad you're a fan! Mariya

[@TwoDadsUK]

Best Christmas ad this year! Makes a nice change to not have a depressing advert pulling the mood down. The UK seems obsessed with wanting to cry at a Christmas advert! Good old festive humour I say! Every bit of Christmas!

[@lpsftw8572]

i dont care what anyone says,this is an amazing ad.

[@joemckenzie8884]

I actually quite enjoyed it. Bit of fun really people need to lighten up

[@belle5837]

Joseph McKenzie true

[@marzbar335]

Ikr!!

[@johnomiwale5767]

same

[@charlottetaylor8764]

Belle S. my ears I like the 2014 version

[@jpbdude4223]

Joebot 73 True, there alright. It’s not about wasting basically all there earnings just to make an Xmas ad, as we don’t see many people shopping in Sainsbury’s anymore, tbh.

[@lonelymelon6623]

This was so relatable :)

[@sanan7812]

Sainsbury well done its the best Christmas advert I've ever seen.

[@sainsburys]

Hi Sana, glad you're a fan! Mariya

[@alexturnerismybae]

I have to do this for my school performance. Lovin' it! 💓

[@courtneyjenkins3493]

It's showing what Christmas is really about not about stupid animations but about having the greatest time with family and friends and this is what a Christmas advert should really be about not a monster under a bed but great times with family well done!!!

[@strangerman7726]

Somone gets it

[@astrid4389]

The phandom is literally everywhere

[@courtneyjenkins3493]

astrid 😂

[@saintsrowandmasseffect4lif825]

Courtney Jenkins I'm sorry this is not a Christmas ad it's just a bunch of cunts talking about sprouts and tinsel that isn't a Christmas ad this ad is awful Christmas ads should be heartwarming and they should either make your cry or laugh this one did neither it was just politically correct bullshit

[@sacdiyoomar1569]

gfttttgtrffhgffreeeeedweeee a frrrrrreeweweeeeedeeeereefddddddfdffdcftrttyyuu oiikiooooikiiiiiuoiooio oooiioo

[@madmaddie6660]

GUYS I WAS THE ONE WHO SAID I LOVE CHARADES :D

[@madmaddie6660]

Tysm

[@adoor2194]

Mad Maddie tbh I don’t believe you because you’re the second person who said you were that girl

[@ellaslife2299]

Omg it’s August 2018 and I still love this

[@beng1lh00ly]

Didn't get this when it first came out but think this is my favourite Christmas ad now - actually what Christmas is all about!

[@crazyunicorn6803]

At Christmas I listen to this 2000000000000 times straight👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍

[@phalanxiatheroan863]

That builder dude at 23 secs is pretty fit.

[@faysha612]

its sort of like something the apprentice candidates would have produced for one of their tasks. Thats not a good thing.

[@tarawalsh6194]

Dave Gilbert or l ggrssdzlrd

[@stanleydesilva3278]

Dave Gilbert chsnh

[@sticefragfrenzy9319]

Its so true though XD

[@randomuser728]

Dave Gilbert hahahaha. So true. 😂

[@RA-fn7co]

Glad I'm not the only one who thought this.

[@rhianna5819]

Okay I have to admit this isn't my favourite Christmas advert. But I don't see why people hate it so much? It's not about spending loads of money to make an amazing advert this just shows what Christmas is. Last years is my favourite though 💕

[@sainsburys]

Thanks for the lovely comment Rhianna, we love it too! Ewan

[@ELPaso1990TX]

Rhianna Warren look at the previous Salisbury’s Xmas ads such as 2016 far far better than their crappy 2017 Xmas ad, far fewer people disliked their 2016 ad compared with this. Also look at how well and thought out the 2017 Xmas John Lewis ad is. I really don’t know what Sainsbury’s is trying to achieve with this years cheap and tacky ad, when they’ve done so much better in the past....

[@rhianna5819]

ELPaso1990TX As I said it isn't my favourite Christmas advert. I just stated that everyone shouldn't hate so much. John Lewis advert was night but it has nothing to do with Christmas at all... I would rate this years Sainsbury's advert 8/10 😂

[@Ace_works_out]

Rhianna Warren mmm Jdisjsj

[@leeeverett6637]

We hate it because why usually have high expectations for these adverts after last years i was expecting something good but nooo i got a 2 minute song with a bunch of nimrods who cant sing

[@ufoools]

Nothing says "IT'S CHRISTMAS" more than this advert...said the world's most sarcastic man.

[@willow9697]

Siansburys this is the best ad ever amazing job

[@LM-nl5gg]

I have played this so many times. I love it 😊. Best song ever.

[@bethgreen8730]

I love this advert so much

[@PityPartyVibes]

I sang this today at my school and I Won

[@Minittwastaken]

they probably hate the actual talented singers that didn't win.

[@justroblox9596]

Well done

[@acaciaharvey6703]

Sainsbury’s Christmas adverts are always the best

[@ihvojd]

I’ll will say Sainsbury’s new add is so cute. Merry Christmas and Happy Holidays everyone🎄

[@mijmod]

Really catchy song, don’t know what people are complaining about!

[@sainsburys]

It really is! We've all been having singing contests in the office today. #everybitofChristmas. Faiza.

[@belle5837]

Mij Mod me neither, I enjoyed it!

[@g.o.a.t2706]

Sainsbury's you're kidding right

[@fromthegallows]

Mij Mod me to! It's really catchy lol

[@owlcorner5592]

I don’t know how people are saying this is bad I love this advert sooo much definitely my favourite one ever listened to it about 10 t8mes in the past 24hours

[@kurokvro]

Yea I love it

[@rheajack8663]

Why does no one like it 😭

[@makeda8022]

Rhea Jack ikr its amazing

[@h4lplays932]

@@makeda8022 it awful, low budget and crap

[@itzinko5425]

@@h4lplays932 appreciate the effort they put.

[@h4lplays932]

@@itzinko5425 how can I appreciate the effort when the ad cost £10 to make

[@MarTzEntertainmentHD]

Still so catchy, even when played on loop at work :)

[@renegaderaida526]

None will ever top the Soliders one. Best christmas ad made by anyone.

[@emilykatecarvell113]

No where as good as last years ugh, who else agrees? 😩

[@willtaylor2846]

Emily Kate I agree

[@kayleighkimberley7783]

defo the last 3 years where brill

[@joshuarocksit7411]

Same Here

[@michelle99923]

I'm so disappointed in this! Sainsbury's normally do so well!

[@madeleinerose7973]

AGREE 1000000000%

[@PityPartyVibes]

Lol this Sainsbury’s your the best

[@andreasfurlong]

Of all the Christmas ads for the moment this is the worst. It's all out of tune.

[@jamesmongan8071]

Andreas Furlong 7656

[@jamesmongan8071]

yj

[@makinaforlife4338]

Andreas Furlong i

[@makinaforlife4338]

Andreas Furlong l0ppph0 mmpp

[@elainebaxter7401]

Andreas Furlong hz😈😈😬😬

[@annnunley9777]

Was looking forward to this years commercial, I liked last years better, but I find this music to be catchy. Thanks to all who are in the commercial, fine job,well done !!

[@sainsburys]

Glad you're a fan. Thanks, Karen

[@horridharvey1785]

This is the best Christmas song I have ever herd

[@tommyboy0161]

Is this the real Sainsbury's advert or one of those spoof ones put together by someone else? As a sixth media project it works well. As an advert from Sainsbury's who usually do well it's a disappointment.

[@foghurst6003]

I think this advert is ... ok, but it pales in comparison to the previous years. 2016: Although the C.G.I was a bit odd in some places and i'm not James Corden's biggest fan, It was still unique and fun and resonated with so many people; being unable to be with your family at Christmas. 2015: By far the best Sainsburys advert I.M.O The animation was impeccable, especially with the smooth physics and weather effects. It was composed like a short film and acted like one, without trying too hard. The story was good and had a good message. 2014: This advert was a homage to the start of WW1 and the famous Christmas that followed. The link to a family was very prevalent and the typography and cinematography were outstanding, along with the sound. It showed us the connection all of us have and have had, for over 100 years. And this one, oof. The colour isolation tech that Sainsbury's have been doing has never been appealing to me, and has surprised me that they're still doing it. The odd webcam-style angles just disturb me and do not give off the homely type of feeling that I assume Sainsbury's were going for. And I mean, the C.G.I food parts are also ok but do not compliment or fit with anything else at all. Christmas adverts in the U.K have now moulded into a way to express a story, and remind us of the important things this Christmas. And this attempts to do this, I think, but falls flat on its face. Sainsburys is still one of my favourite shops and always has been, the prices compared to quality is good and the staff is always super friendly, but this advert just isn't as good, just my opinion.

[@jpbdude4223]

2017: Good 2016: Its fine for greatness 2015: Great 2014: THE BEST! 2013: If the real one is the one where Dad came home for Xmas. Then its OK 2001: ABSELOUTLY CRAP!

[@foghurst6003]

The....... The Jamie Oliver one?

[@jpbdude4223]

What's the Jamie Oliver one?

[@natashaiqbal5133]

Love this top hit!!!!

[@_n.iamh_9561]

I have to admit that i have watched this about 5 million times

[@kaibaughen2970]

Thank you I can t stop watching

[@tonyc9460]

Absolute state of this advert.

[@brianclark9403]

I dread to think how much Sainsburys paid for this advert. Didn't ANYONE at Head Office watch it before allowing it to be shown on national television? Surely it cannot have been created by the same Company that made the excellent WW1 advert a couple of years ago?

[@Sasha-qp8cb]

What is the original song?

[@emilychristy2265]

I love the chorus every bit of this

[@DameNelson]

Oddly I love it. I love the song, for some reason it makes me happy. I have no reason why, not a clue. Not even into Christmas these days... I think its the tune.

[@roryd7017]

The Christmas Truce- now that was a good Christmas ad with an actual meaning. This is just poor.

[@chumleychum]

There is a mix of opinions on this. It's my absolute favourite advert ever! I don't see anything wrong with. It's catchy, it's advertising the shop, it's fun and simply just AMAZING! If you're going to reply saying, "I think it's bad because blah, blah, blah" I don't care because I love the tune. Who cares if it's an advert? Certainly not me. I absolutely love it so haters... BACK OFF SAINSBURY'S!

[@sainsburys]

Glad you love it as much as we do! Dee

[@chumleychum]

Of course! What's not to like?

[@shiteverywhere4231]

hi Sainsburys, do you have staff especially employed to only reply to people on social media who don't hate this advert? haven't seen one response to all the MANY criticisms of this contrived trying-to-be-wacky rubbish...

[@rwb1768]

you are paid to love it Sainsbury's, now deliver my food !!!

[@marzbar335]

The guys who hate this have no respect for other peoples opinions! You have actually got to think about the effort Sainsbury's put into this add. Knowing you your probably going to say that they put in no effort. Your pathetic.🙄😡

[@user-tw2rz6rc8r]

I'm disappointed. Was looking forward to this; last years one was the best of 2016.

[@alinastoica19]

Mog was the best no video can be better!

[@juvialockser667]

I love this when ever the add comes up i watch it all

[@sainsburys]

I'm glad you love watching it so much Juvia! Gabby

[@chaj8129]

Was that Jim from the royle family?

[@sainsburys]

No, Ricky Tomlinson plays himself in the same way that @KermitTheFrog does. Both are associated with Christmas telly-watching which is why we’ve included them in the ad. Faiza

[@ELPaso1990TX]

mobile master yes enough to put anyone off eating cheese the way he describes it.

[@cameronfullard3479]

Sainsbury's Ricky Tomlinson is Jim from Royle Family isn’t it..

[@piggugudu1327]

I kind of like it although I think the standard for Christmas ads everywhere has lowered significantly .... doesn’t have to be all touchy-feely to be nice!

[@coolgucciman2604]

am I the only one who likes this advert? yep? okay.

[@sainsburys]

We love it too! Gabby

[@coolgucciman2604]

Sainsbury's HOLY FRICK OUR LORDS AND SAVIOURS REPLIED. ALSO, CAN YOU STEAL ALDI’S SMOKED HAM? IT’S REALLY GOOD AND I DOMT WANT TO GO SHOPPING IN SAINSBURYS, THEN HAVE TO GO TO ALDIS JUST FOR SOME SMOKED HAM. THANK YOU

[@sainsburys]

I'm afraid we won't be able to steal their ham for you but I could certainly recommend some of ours? Gabby

[@coolgucciman2604]

Sainsbury's FINE I GUESS I’LL HAVE TO SPEND MY MONEY IN A DIFFERENT SHOP. I DIDN’T WANT TO DO THIS, MY LOVE.

[@sainsburys]

Have you tried our smoked ham though? I'd suggest giving this one a try using the link, it's delicious, bit.ly/2zVRsnG. Aisha

[@bwoywonder5621]

this is amazing and fresh! resonates with alot of ppl!

[@j2graal256]

Legends comeback to listen to this banger see you guys Dec 25th ❤️

[@josseppp]

A good advert but clearly made in 10 minutes with & £5