[Exclusive Interview] What is Soft Power?

LKY School had an exclusive interview with Jonathan McClory, co-author of the Soft Power 30 Index to learn more about Soft Power; how small countries in Asia can increase their global footprint using soft power; and how soft power can affect our daily life and how ordinary citizens can play a role in contributing to soft power.
Find out more about the Soft Power 30 Index here: softpower30.por...
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Jonathan is a Partner at Portland and leads the firm’s Place Branding practice. He is a specialist in place branding, soft power and cultural relations. Jonathan has advised senior government clients in the UK, Europe, Middle East, and Asia on reputation, policy, and effective global engagement.
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Background music:
Deliberate Thought by Kevin MacLeod
Deliberate Thought by Kevin MacLeod is licensed under a Creative Commons Attribution license (creativecommon...)
Source: incompetech.com...
Artist: incompetech.com/
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[@maurizio7477]

Better explanation than Nye´s Thank you!

[@amaraitmeziane3479]

that's really sound very instructive.

[@JohnnyCanuck32]

Simple: CARROT vs. STICK. #WPRPN